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Programme Media

Programme media syllabus

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Sneha Tomar
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13 views

Programme Media

Programme media syllabus

Uploaded by

Sneha Tomar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Course title & Credits Credit distribution of the Eligibility Pre-

Code course criteria requisite


Lecture Tutorial Practical/ of the
Practice course
(if any)
PROGRAMME 2 1 0 1 NIL
MEDIA

Learning Objectives

The Learning Objectives of this course are as follows:


● To understand the concept of programme media and its importance in field work practice

● To learn about various types of programme media and their effective use in field work

● To learn to demonstrate creative ideas and tools in field settings

Learning outcomes
At the end of the semester the students will be able to

● Learn the concept of programme media in social work

● Develop various programme media tools to be used in field settings

● Demonstrate the skills essential for using programme media in the field work

SYLLABUS

Unit I: Understanding Programme Media


(No. of lectures)
Unit Description: This unit will give an opportunity to the students to understand
the concept of programme media in social work. 7
Weeks: I-IV

Subtopics:
 Programme media: Concept, characteristics, purpose and significance
 Communication in programme media
 Role of programme media: propaganda and public opinion

Unit II: Mediums and Methods of Programme Media


(No. of lectures)
Unit Description: Student will learn different types of programme media to be
used for diagnostic, problem-solving and therapeutic purposes. 8
Weeks: V-VIII
Subtopics:
 Types of programme media: Talk, public meeting & hearing, group discussion,
press conference, movement, advertisement, campaign, storytelling and
entertainment/games
 Information and digital literacy: Concept, importance and components
 People’s participation in programme: Film screening, discussion and review

Unit III: Handmade Creations and Creative Writings in Social Work


Unit Description: This unit will give an opportunity to the students to learn (No. of lectures)
various handmade creations and creative writings of programme media to interact 7
with client groups.
Weeks: IX-XI

Subtopics:
 Handmade creations: Collage, poster making, wall paintings
 Creative writings: short story writing, slogans writing and preparing brochures,
hand-outs & pamphlets, FAQs
 IEC materials: Flip chart, flash cards, flyers, leaflets, banners, hoardings and
standee

Unit IV: Programme Media for Masses (No. of lectures)


Unit Description: The students will be engaged in various learning activities 8
related to application of programme media in field settings. Weeks: XII-XV

Subtopics:
 Tools preparation: Puppet shows & folk songs,
 Performing arts: street plays, drama & theatre &, mime, skit and role plays
 Significance of digital media: TV, community radio broadcast and various
social media platforms

Practical component (if any) – Unit III & IV application based

Essential readings

● Balwant, G. (1991). Folk Theatre in India. Bombay: Rupa & Co.

● Chen, H. T. (2005). Practical Programme Evaluation: Assessing and Improving Planning,


Implementation and Effectiveness. California: Sage Publication.

● Cortright, R. & Hinds, G. (1959). Creative Discussion. New York: The Macmillian Company.

● Dev, M. P. (2009). Creative Writing: A Beginner’s Manual. New Delhi: Pearson Longman.
● Mathur, D. (2003). AASHAA, Short Stories by Indian Women, Odyssey II. London: Indian
Bookshelf and New Delhi: Star Publishing.

● Menon, M. & Gandhi, V.P. (1997.) Media and Communications - Vol. I. (New Information Order).
New Delhi: Kanishka Publishers/Distributors.

Suggested readings

● National School of Drama. (2006). Nukkad Natak Rachnaaur Prastuti. Delhi: NSD.

● Mohan, K. &Banerji, M. (1990). Developing Communication Skills. Pilani: Birla Institute of


Technology and Science.

ASSESSMENT

Internal Assessment: 50 Marks

The students are required to prepare project work/assignments/case studies/ presentations/reports. The social
work students will fulfil requirements of project work etc based on 2 hours spent weekly in field work in a
social welfare organisation and/or skill labs. The student from course other than social work will fulfil
requirement of project work etc through workshops/skill labs/guided field visits. It is compulsory to maintain at
least 80% attendance for field work based project work.

Semester End Examination: 50 Marks as per University academic calender

Note: Examination scheme and mode shall be as prescribed by the Examination


Branch, University of Delhi, from time to time.

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