Start & Pause Campaign Type Campaign Name
Branding Video View_Branding
View Content_Branding
Add to Cart_Branding
TOFU Advantage➕_Prospect_BrandedContent_Performance
Advantage➕_Prospect_winterwear_Performance
Advantage➕_Prospect_Generic FP_smart ads_Performance
TOFU Conversions_Prospect_Generic_ABO_Performance
Catalogsales_Prospect_NOD_Performance
Conversions_Prospect_BCA
Conversions_Prospect_lifetime_new_Performance
MOFU Conversions_Engage_New_Performance
Conversions_Prospect_Advantage_plus_Engage_Performance
BOFU Catalogsales_Dynamic_Performance
Events Exclude Events Points
Video View
rareism_product_viewed Once it started on new account we will moniter is it
rareism_added_to_cart overlapping on RR products
rareism_cl_app_purchase,
rareism_cl_online_purchase, rareism_product_viewed,
rereism_cl_exchange_order Rereiam_added_to_cart
rareism_cl_app_purchase,
rareism_cl_online_purchase, rareism_product_viewed,
rereism_cl_exchange_order Rereiam_added_to_cart
rareism_cl_app_purchase,
rareism_cl_online_purchase, rareism_product_viewed,
rereism_cl_exchange_order Rereiam_added_to_cart
when we apply dynamic retargeting rule (VC+ATC
rareism_cl_app_purchase, but not purchase) then will rareism products will
rareism_cl_online_purchase, Overlap with RR products
rereism_cl_exchange_order Dynamic Retargeting Rules
this is viewed+Added to cart events seems for entier website products how can we target here rareism products only
rareism products only
Campaign Type
Branding
TOFU
TOFU
MOFU
BOFU
Campaign Name
Branding_Video_view
Branding_View_content
Branding_ATC
SHOP_6994_adyogi_Conversions_Prospect_AdvantagePlus_All_Ads
SHOP_6994_adyogi_Conversions_Prospect_Advantage_plus_All_Videos_12April24
SHOP_6994_adyogi_Conversions_Prospect_Advantage_plus_New_26July24
SHOP_6994_adyogi_Conversions_Prospect_All_Category_7Aug24
SHOP_6994_adyogi_Catalogsales_Prospect_SALE_9AUG24
SHOP_6994_adyogi_Conversions_Prospect_SOHA_10AUG24
SHOP_6994_adyogi_Conversions_Engage_New_16July2024
SHOP_6994_adyogi_Catalogsales_Dynamic_Retargeting
Pointers
when we start branding campaigns on new account will it impact on current performance
after statring performance campaign will it impact current account ROAS?
and when to pause old account campaigns. And when?
