Re-Accredited by NAAC with 'A' Grade T UNIVERSITY

VEER NARMAD SOUTH GUJARA . d.

University Campus, Udhna -Magdalla Road, SURAT - 395 007, GuJarat, In ta.

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Tel : +91. 261 - 22?714 1 to 2227 146, Toll Free : 1800 2333 011, Fax : +9l • 261 · 2227312
E-mail : [email protected]. Website : www.vnsgu.ac.in

To No: Aca./5845/2020
The Head of the Department Date: 16/07/2020
Department of Business and Industrial Management
Veer Narmad South Gujarat University,
Surat.
Translated from Gujarati to English

Sub: Regarding MBA (FT) and MBA {Eve) Programmes.

Dear Madam,

This is for your kind information that with regard to "Gyan Sangam"- New syllabus for new India,
coming into effect from the academic year 2020-21; the resolution {vide Point No.1) passed in the
meeting of the Board of Studies of the Faculty of Management held on 24/01/2020 regarding the
proposed introduction of the new syllabus for the MBA Full time and MBA Evening programmes of
the Department of Business and Industrial Management and according to the resolution (vide Point
No. 2) passed in the meeting of the Board of Studies of the Faculty of Management on 30/06/2020,
for the changes in proposed new syllabus for the MBA -Full Time and the MBA- Evening
Programmes of the Department of Business and Industrial Management had been accepted and
passed with minor changes and corrections. These changes had been approved and recommended
by the Head of Department to the Academic Council. The academic council had accepted the
recommended changes vide its resolution (Point No. 134) passed in its meeting held on 30/06/2020.
The concerned faculty members and students should be duly informed regarding the same and the
changes should be implemented.

ACADEMIC COUNCIL'S RESOLUTION - Item No. 134, PASSED ON 30/06/2020

It is resolved that in accordance with the requirements of "Gyan Sangam" - New Syllabus for
New India, and vide the resolution (No. 1) passed in the meeting of Board of Studies of the
Management Faculty held on 24/01/2020 for the introduction of new syllabus for the Department of
Industrial Management for their MBA-Full Time and MBA-Evening programmes, and vide the
resolution (No.2) of the meeting of the Board of Studies held on 30/06/2020 of the Faculty of
Management for minor changes to the proposed new syllabus for the MBA-Full Time and MBA-
Evening programmes, the new syllabus with minor ch_anges, that had been accepted by the Head of
Department and recommended for approval to the Academic council has been approved and
accepted in the meeting of the Academic Council held on 30/06/2020 vide item No. 134.
(Attachment: as above)

fJfa Head
{1/c Registrar)

Department of Business
& Industrial Management
r Narmad South Gujarat Univc:rs :('.
SURAT-395007. ,
 VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT
Credit Based System (CBS)
The Scheme of Courses in Different Semesters of
Three Year MBA (Evening) Programme

SEMESTER-I
CP-101 Organizational Behaviour
CP-102 Managerial Accounting
CP-103 Principles of Management
CP-104 Business Communication and Soft Skills
CP-105 Business Information Systems

SEMESTER-II
CP-201 Marketing Management
CP-202 Financial Management
CP-203 Human Resource Management
CP-204 Production and Operations Management
CP-205 Business Environment

SEMESTER-III
COMPULSORY COURSES
CP-301 Business Policy and Strategic Management
CP-302 Global Business Management
CP-303 Business Laws
CP-304 Quantitative Methods
CP-305 Managerial Economics

SEMESTER-IV
COMPULSORY COURSES
CP-401 Management Control Systems
CP-402 Management of Financial Institutions & Services
CP-403 Research Methodology in Business
CP-404 Entrepreneurship and New Venture Management

SEMESTER V

OPTIONAL COURSES
1. FINANCE & ACCOUNTING GROUP
OF&A-501 Investment Management
OF&A-502 Foreign Exchange Management
OF&A-503 Financial Derivatives
OF&A-504 Corporate Taxation & Financial Planning

2. MARKETING GROUP
OMK-501 Consumer Behaviour and Marketing Research
OMK-502 Integrated Marketing Communication
OMK-503 Marketing of Services
OMK-504 Digital Marketing
3. HUMAN RESOURCE MANAGEMENT
OHR-501 Human Resource Development and Talent Management
OHR-502 Labour Management and Industrial Relations
OHR-503 Organizational Development & Change Management
OHR-504 Strategic & Global Human Resource Management

4. PRODUCTION AND OPERATION MANAGEMENT

OP&O-501 Applied Operation Research
OP&O-502 Logistics and Supply Chain Management
OP&O-503 Production Planning and Control
OP&O-504 Total Quality Management

SEMESTER VI
COMPULSORY COURSES
CP-601 & 602 Project Study (Equivalent to Two Courses)

OPTIONAL COURSES
1. FINANCE & ACCOUNTING GROUP
OF&A-601 International Financial Management
OF&A-602 Corporate Restructuring and Strategic Finance

2. MARKETING GROUP
OMK-601 Sales & Supply Chain Management
OMK-602 Management of Retail Business

3. HUMAN RESOURCE MANAGEMENT

OHR-601 Contemporary Developments in HRM
OHR-602 Labour Laws

4. PRODUCTION & OPERATION MANAGEMENT

OP&O -601 Purchasing and Materials Management
OP&O -602 Service Operation Management

2
 REGULATIONS FOR MBA (EVENING) PROGRAMME

Regulations for MBA (Evening) Programme pertaining to Internal Assessment, University

Examinations, Promotion to next higher Semesters and award of Degree and Class.

R.M.B.A. (Evening) -1

The candidate for Semester-1 Examinations of M.B.A. (Evening) will be examined in the following
papers:

Paper Subjects No. of Contact Maximum Marks Total

No. Credits Hours External Internal Marks
per Week Exam Assessment
(CPW)
CP101 Organizational Behaviour 4 4 70 30 100
CP102 Managerial Accounting 4 4 70 30 100
CP103 Principles of Management 4 4 70 30 100
CP104 Business Communication and 4 4 70 30 100
Soft Skills
CP105 Information Technology for 4 4 70 30 100
Business
TOTAL 20 20 350 150 500

* CPW= Contact per week in hours. 4 hours of CPW will be divided into 3 hours of class room
teaching and 1 hour of library / tutorials etc. (equivalent to one hour of class room teaching)

R.M.B.A. (Evening) –2

The candidates for Semester-II Examination for M.B.A. (Evening) will be examined in the following
Papers:

Paper Subjects No. of Contact Maximum Marks Total

No. Credits Hours External Internal Marks
per Week Exam Assessment
(CPW)
CP201 Marketing Management 4 4 70 30 100
CP202 Financial Management 4 4 70 30 100
CP203 Human Resource 4 4 70 30 100
Management
CP204 Production and Operations 4 4 70 30 100
Management
CP205 Business Environment 4 4 70 30 100
TOTAL 20 20 350 150 500

3
R.M.B.A. (Evening) –3

The candidates for Semester-III Examination for M.B.A. (Evening) will be examined in the
following Papers:

Paper Subjects No. of Contact Maximum Marks Total

No. Credits Hours Written Internal Marks
per Week Exam Assessment
(CPW)
CP301 Business Policy and 4 4 70 30 100
Strategic Management
CP302 Global Business 4 4 70 30 100
Management
CP303 Business Laws 4 4 70 30 100
CP304 Managerial Economics 4 4 70 30 100
CP305 Quantitative Methods 4 4 70 30 100
Total 20 20 350 150 500

R.M.B.A. (Evening) –4

Candidate for Semester IV examination for the MBA (Evening) will be examined in following
courses.

SEMESTER-IV
COMPULSORY COURSES

Paper Subjects No. of CPW Maximum Marks Total

No. Credits Written Internal Marks
Exam Assessment
CP-401 Research Methodology in 4 4 70 30 100
Business
CP-402 Entrepreneurship and New 4 4 70 30 100
Venture Management
CP-403 Management Control 4 4 70 30 100
Systems
CP-404 Management of Financial 4 4 70 30 100
Institutions & Services
Total 16 16 280 120 400

R.M.B.A. (Evening) –5

* A Candidate has to choose any one of Four Optional Groups of specialization in which the
Department offers courses in a given year depending upon the discretion of the Department and has
to undergo 4 Optional courses in Semester-V, and 2 Optional Course in Semester-VI.

Candidate for Semester - V examination for the MBA (Evening) will be examined in following
courses.

4
 OPTIONAL COURSE

FINANCE & ACCOUNTING GROUP

Paper Subjects No. of CPW Maximum Marks Total

No. Credits Written Internal Marks
Exam Assessm
ent
OF&A-501 Investment Management 4 4 70 30 100
OF&A-502 Foreign Exchange 4 4 70 30 100
Management
OF&A-503 Financial Derivatives 4 4 70 30 100
OF&A-504 Corporate Taxation and 4 4 70 30 100
Financial Planning
Total 16 16 280 120 400

MARKETING GROUP

Paper Subjects No. of CPW Maximum Marks Total

No. Credits Written Internal Marks
Exam Assessm
ent
OMK-501 Consumer Behaviour and 4 4 70 30 100
Marketing Research
OMK-502 Integrated Marketing 4 4 70 30 100
Communication
OMK-503 Marketing of Services 4 4 70 30 100
OMK-504 Digital Marketing 4 4 70 30 100
Total 16 16 280 120 400

HUMAN RESOURCE MANAGEMENT GROUP

Paper Subjects No. of CPW Maximum Marks Total

No. Credits Written Internal Marks
Exam Assessm
ent
OHR-501 Human Resource 4 4 70 30 100
Development and Talent
Management
OHR-502 Labour Management and 4 4 70 30 100
Industrial Relations
OHR-503 Organizational Development 4 4 70 30 100
& Change Management
OHR-504 Strategic & Global Human 4 4 70 30 100
Resource Management
Total 16 16 280 120 400

5
 PRODUCTION AND OPERATION MANAGEMENT GROUP

Paper No. Subjects No. of CPW Maximum Marks Total

Credits Written Internal Marks
Exam Assessm
ent
OP&O-501 Applied Operations 4 4 70 30 100
Research
OP&O-501 Logistics and Supply Chain 4 4 70 30 100
Management
OP&O-501 Production Planning and 4 4 70 30 100
Control
OP&O-501 Total Quality Management 4 4 70 30 100
Total 16 16 280 120 400

R.M.B.A. (Evening) –6
Candidate for Semester - VI examination for the MBA (Evening) will be examined in following
courses.

COMPULSORY COURSES

Paper Subjects No. of CPW Maximum Marks Total

No. Credits Project Viva- Marks
Report Voce
CP - 601 & *Project Study (Equivalent 8 8 140 60 200
602 to Two Courses)

Total 8 8 140 60 200

* Project study will start in the beginning of the Fifth Semester while the Report will be submitted
and examined at the end of Sixth Semester
* The Project Report will be evaluated jointly by a board consisting of the internal guide and external
examiner to be appointed by the University. The viva-voice examination will also be conducted by
the same board.

OPTIONAL COURSES

FINANCE & ACCOUNTING GROUP

Paper Subjects No. of CPW Maximum Marks Total

No. Credits Written Internal Marks
Exam Assessm
ent
OF&A-601 International Financial 4 4 70 30 100
Management
OF&A-602 Corporate Restructuring and 4 4 70 30 100
Strategic Finance
Total 8 8 140 60 200

6
 MARKETING GROUP

Paper Subjects No. of CPW Maximum Marks Total

No. Credits Written Interna Marks
Exam l
Assess
ment
OMK-601 Sales & Supply Chain 4 4 70 30 100
Management
OMK-602 Management of Retail 4 4 70 30 100
Business
Total 8 8 140 60 200

HUMAN RESOURCE MANAGEMENT GROUP

Paper Subjects No. of CPW Maximum Marks Total

No. Credits Written Interna Marks
Exam l
Assess
ment
OHR- Contemporary 4 4 70 30 100
Developments in HRM
601
OHR- Labour Laws 4 4 70 30 100
602
Total 8 8 140 60 200

PRODUCTION & OPERATION MANAGEMENT GROUP

Paper Subjects No. of CPW Maximum Marks Total

No. Credits Written Internal Marks
Exam Assessm
ent
OP&O-601 Purchasing and Materials 4 4 70 30 100
Management
OP&O-602 Service Operation 4 4 70 30 100
Management
Total 8 8 140 60 200

R.M.B.A. (Evening) -7
There will be Continuous Evaluation of the student in Internal Assessment. Internal Assessment in
each subject will be of 30 marks and will be divided in to periodical tests (15 marks), Term Papers
/Case Analysis / Home Assignments / Field Work / Presentations / Project Work (10 Marks), and
Class Participation and Attendance (5 Marks).

7
R.M.B.A. (Evening) - 8
CRITERIA for PASSING, ATKT and AWARD OF CLASS
As per “Examination Regulations for Undergraduate, Post Graduate and Diploma Programmes’ of
Veer Narmad South Gujarat University, Surat circular No. Exam/A/7028/2013 dated 8/8/2013.

R.M.B.A. (Evening) - 9

A candidate having completed the MBA Programme from the Veer Narmad South Gujarat
University can be admitted to broad base his/her specialization skills. He/She will be required to
study Four (4) courses in Semester-V, and Two (02) Courses in Semester-VI from among the
optional group of specialization offered by the Department on the following conditions.

1) He/She shall complete the attendance requirements in these courses as per the attendance
requirements of regular candidates in each of the two semesters.
2) He/She shall be examined in the same manner as regular candidates.
3) He/She shall be declared to have passed Semester-V and Semester VI examination as per the
requirements contained in R. M.B.A. (Evening) - 8.
4) He/She shall have to pay the same category of fees (currently in force) each semester as a
regular candidate.
5) On completion of additional six optional courses during the Fifth and Sixth Semesters, he/she
shall not be awarded another Degree but will be awarded a certificate of passing the course of
additional optional group by the Veer Narmad South Gujarat University.

8
 VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT
Credit Based System (CBS)
The Scheme of Courses in Different Semesters of
Three Year MBA (Evening) Programme

SEMESTER-I
CP-101 Organizational Behaviour
CP-102 Managerial Accounting
CP-103 Principles of Management
CP-104 Business Communication and Soft Skills
CP-105 Business Information Systems

SEMESTER-II
CP-201 Marketing Management
CP-202 Financial Management
CP-203 Human Resource Management
CP-204 Production and Operations Management
CP-205 Business Environment

SEMESTER-III
COMPULSORY COURSES
CP-301 Business Policy and Strategic Management
CP-302 Global Business Management
CP-303 Business Laws
CP-304 Quantitative Methods
CP-305 Managerial Economics

SEMESTER-IV
COMPULSORY COURSES
CP-401 Management Control Systems
CP-402 Management of Financial Institutions & Services
CP-403 Research Methodology in Business
CP-404 Entrepreneurship and New Venture Management

SEMESTER V

OPTIONAL COURSES
1. FINANCE & ACCOUNTING GROUP
OF&A-501 Investment Management
OF&A-502 Foreign Exchange Management
OF&A-503 Financial Derivatives
OF&A-504 Corporate Taxation & Financial Planning

2. MARKETING GROUP
OMK-501 Consumer Behaviour and Marketing Research
OMK-502 Integrated Marketing Communication
OMK-503 Marketing of Services
OMK-504 Digital Marketing

3. HUMAN RESOURCE MANAGEMENT

OHR-501 Human Resource Development and Talent Management
OHR-502 Labour Management and Industrial Relations
OHR-503 Organizational Development & Change Management
OHR-504 Strategic & Global Human Resource Management
4. PRODUCTION AND OPERATION MANAGEMENT
OP&O-501 Applied Operation Research
OP&O-502 Logistics and Supply Chain Management
OP&O-503 Production Planning and Control
OP&O-504 Total Quality Management

SEMESTER VI
COMPULSORY COURSES
CP-601 & 602 Project Study (Equivalent to Two Courses)

OPTIONAL COURSES
1. FINANCE & ACCOUNTING GROUP
OF&A-601 International Financial Management
OF&A-602 Corporate Restructuring and Strategic Finance

2. MARKETING GROUP
OMK-601 Sales & Supply Chain Management
OMK-602 Management of Retail Business

3. HUMAN RESOURCE MANAGEMENT

OHR-601 Contemporary Developments in HRM
OHR-602 Labour Laws

4. PRODUCTION & OPERATION MANAGEMENT

OP&O -601 Purchasing and Materials Management
OP&O -602 Service Operation Management
 PROGRAM OUTCOMES

PO1: The program will equip the learners with skills such as leadership, teamwork, problem
solving and analytical abilities to face the challenges of the constantly changing business
environment.

PO2: The program will train and develop the learners for effective communication, interpersonal
skills and networking in the highly competitive business environment.

PO3: The program enhances the skills necessary for strategic thinking, planning abilities and
global orientation.

PO4. The program will train the learners to identify contemporary business problems, exploring
the opportunities for entrepreneurship, and designing business solutions.

PO5: The program will impart learnings on how to practice and demonstrate ethics in
organizational decision making.

PO6: The program will familiarize the learners with emerging technology and its effective use
for the solution of business problems.

PROGRAM SPECIFIC OUTCOMES

PSO1: The program develops the necessary skills required for problem-solving and decision-
making.

PSO2: The program equips the learners with the necessary interpersonal skills to enhance their
employability.

PSO3: The program provides adequate knowledge and skills necessary to orient the learners
towards Entrepreneurship, innovation and start-ups.

PSO4: The program inculcates a spirit of ethics and social commitment in the personal and
professional life of management graduates.

PSO5: The program orients the learners towards taking up research activities towards
enhancement of the existing body of knowledge.

PSO6: The program will prepare the learners to identify the business opportunities existing in
the business environment at national and international levels.

PSO07: The program will enhance the knowledge about the functional areas of management and
prepare them to apply in the real life situation.
 PO1 PO2 PO3 PO4 PO5 PO6
PSO1
PSO2
PSO3
PSO4
PSO5
PSO6
 MBA Semester-I
Course : CP 101 Organizational Behaviour

Course Code CP 101

Course Title Organizational Behaviour

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to sensitise the learners about the human
behaviour in the organizational context.

Course Objective Organizational behaviour is the study of Human behaviour in the context
of organization. It includes the behaviour of individuals, group behaviour
and the interface with the organizational structure and the organization
itself. The subject deals with the complex interaction dealing with the
changed parameters of technological and cultural changes. The objective of
the study is to introduce the students with the basic concepts of the subject.
The focus of the subject is to understand the most important resource of the
organization. Special emphasis is given to Indian context. Indian ethos and
the values will be highlighted in each of the topics. References and case
studies in the Indian context are discussed in the class. Examples and
anecdotes fro Indian scriptures are given as demanded by the topic. Indian
leaders from History are discussed in the class. Indian term papers are
given of Indian organizations specially the SMEs.

Course Outcomes CO1After the studying the subject the student will be able to understand
the need of understanding human behaviour in the context of organization.
CO2. The student will have better grasp of the underlying motives of
individual behaviour.
CO.3. The student will be able to understand and apply the group dynamics
and team work.
CO4. The student will have better insight into nuances of leadership styles.
CO5. The student will have the skill of understanding the dynamic changes
of the organization
CO6. The student will be able to cope up with the stress of the work in
organization.
CO7. The student will understand the complexity of emotional intelligence,
stress management .
Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1
CO2

CO3

CO4

CO5

CO6

Pre-requisite The stuents must be conversant with necessary analytical ability to apply their
observation of human behaviour.

MOUDULE TOPIC CLASSES

MODULE 1 Introduction to Organizational Behaviour
Nature of Organizational Behaviour, Definition, meaning ,importance
Indian Perspectives o OB, Emerging challenges. 4

MODULE 2 FOUNDAIONS OF INDIVIDUAL BEHAVIOUR

Perception: Meaning, definations, influencing factors,Perceptual 4

Process, Attribution theory, organizational context of perception.

Attitudes and Values: Importance of value system, types of values, 4

sources of values, Values across culture, Values in Indian culture,
sources of Indian Values
Attitudes: definition, types, theories of attitude formation, job
satisfaction.
Personality: Meaning, definition, importance, theories of Personality, 4
Traits of personality, classification of personality according to Indian
scriptures like Vedas and Gita
Motivation: Definition, meaning, importance, theories of motivation, 4
application of motivation in organizations, Indian concept of motivation
 from Indian folklore.
Emotional Intelligence: Meaning, components of Emotional 4
Intelligence, importance, applications. Concept of Emotional
intelligence as per Indian Scriptures. Example of Emotional intelligence
in Ramayana and Mahabharta
Stress Management: Definition, meaning, types of stress and coping 4
strategies-individual and organizational, Indian Methods of stress
management. Role of meditation and yoga in stress management.

MODULE GROUP BEHAVIOUR

THREE
Foundations of group behaviour, classification o groups, stages of group 2
development, group-member resources, group structure.
Group dynamics and its implications for managers, case studies from 2
Indian Perspective
Leadership theories: definition, meaning, 4
Leadership theories, behavioural and contingency.
Recent approaches, contemporary issues.
Leadership in Indian History, case studies from Indian History.
Work teams- importance, implications for the organization, types of 2
team

MODULE Understanding Organizations

FOUR
Organizational change-forces of change, resistance to change, 2
approaches to managing change, Indian examples of change
management.
Organizational Development_ Introduction, meaning, definition, need, 2
process
Organizational effectiveness-efficiency, approaches to effectiveness. 2
Indian case studies
 MBA 1st Semester Full Time & Evening

Course: CP – 102 Managerial Accounting

Course Code CP – 102

Course Title Managerial Accounting

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The main purpose is to assist the students in developing skills in problem
solving and decision making in the financial area. Emphasis is laid on
analysis and utilization of financial and accounting data for planning and
control.

Course Objective The objective of the course is to acquaint the students with the language
of Accounting and to develop in them the ability to evaluate and use
accounting data and apply cost concepts as an aid to managerial decision
making.

Course Outcomes CO1 : The subject will acquaint the students with the language of
accounting and help to develop the ability to evaluate and use
accounting data.
CO2: The students will be able to apply cost concepts and will aid in
managerial decision making.

CO3: The students will be able to prepare, analyse and interpret

financial statements.

CO4: It will assist the students in developing skills in problem solving

and decision making in the financial area.

CO5: The students will be able to utilize financial and accounting

data for planning and control.

CO6: The student will be able to use cost information in pricing

decision.

CO7: The student will be able to understand, analyze and interpret

the basic concepts of financial statement and interpret
financial ratios and their significance.

CO8: The students will be able get an insight into the ethical
 practices and contemporary issues in managerial accounting

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5

CO6

CO7

CO8

Pre-requisite Basic knowledge of book keeping

Course Content Unit 1:

Fundamentals of Accounting

Basic accounting concepts, Types of accounting, Conceptual framework of

financial statements Business transactions to trial balance, Trial balance
to Balance Sheet, profit & loss account, Concepts, Importance.
Unit 2:

Preparation of Financial Statement and Its Analysis

Structure of Balance Sheet (including structure of a company Balance

Sheet as per Company’s Act 2013) (excluding Adjustment) (using Tally)

Preparation of Financial Statements with special reference to analysis of a

Balance Sheet, Financial Statement Analysis (rationale and types), Fund
Flow Statement
Unit 3:

Cost Management and Cost Estimation

Cost and management accounting overview, elements of costing, and

Estimation of Cost (Cost Sheet)
Unit 4:

Cost Accounting and Management Applications

Marginal costing – CVP Analysis, Absorption Costing, Inventory Valuation

Unit 5:

Control and Decision Making

Short Term Decision Making, Budgeting and Budgetary Control System,

Zero Base Budgeting, Performance Budgeting.
Unit 6:

Contemporary issues in Accounting

Inflation Accounting, Human Resource Accounting, Responsibility

Accounting, Corporate Governance and Reporting, Corporate Social
Responsibility
Reference Books 1. M. Y. Khan & P. K. Jain – Management Accounting, TMH, Latest Edition
2. J. Made Gowada – Accounting for Managers, HPH, Latest Edition
3. M. N. Arora – Cost And Management Accounting, HPH, Latest Edition
4. M.E. Thukaram Rao - Management Accounting, New Age International
(p) Limited. 2003 Edition
5. S.N. Maheshwari, S .K Maheshwari - A text Book of Accounting for
Management, Vikas Publishing, New Delhi. 2009 Edition
6. Paresh Shah - Management Accounting, Oxford University Press, 2009
7. Charles T. Horngren, Srikant M. Datar & Madhav V. Rajan - Cost
Accounting – A Managerial Emphasis, Pearson, Fourteenth Edition
8. Sanjay Dhamija - Financial Accounting for Managers, Pearson , Latest
edition
9. S. K. Bhattacharya & John Dearden - Accounting for Management Text
and Cases, Vikas Publishing House Pvt. Ltd. Third Edition
10. Jawahar Lal – Cost and Financial Analysis, HPH, First Edition 2007
Teaching Methodology Classwork, Discussion, Numerical examples, Self-Study, Guest Lectures, Seminars
Assignment, Case Study.

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, internal examination, etc. 70% External based on
semester end University examination
 MBA 1st Semester

Course: CP-103: PRINCIPLES OF MANAGEMENT

Course Code CP-103

Course Title PRINCIPLES OF MANAGEMENT

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to make the learner understand the business
organisation and various function which are important to managers

Course Objective To familiarize the students with the general principles of management and its
theories. The course covers the fundamental aspects of Indian management
principles and its relevant significance in the current scenario.

Course Outcomes CO1 : Understand the meaning and theory of management

CO2: Understand various principles derived by well-known industrialist /

academicians

CO3: Get insight into the real business and administration

CO4: Understand various features and nature of management

CO5: Compare the principles taught in the classroom and the practice adopted by
the industry

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5

Pre-requisite Basic knowhow of the markets and businesses

Course Content Module CONTENTS
Concept of management, Management & Professionals, Evolution of
1 modern management
thoughts, Approaches to Managerial Analysis
Process of management, Concept of a System, Functions of chief
executive, Coordination as
2 essence of management, Need and importance of co-ordination,
techniques of effective
coordination.
Planning -steps, Long term & short term planning, Objective setting,
management by objectives,
decision making, rationality in decision making, effective decisions,
3
creativity policy – sources
and formulation, elements of planning – programming, policy,
strategy
Organizing – organizing theory – classical, neoclassical and modern
4 theories, organization
structure
5 Designing of basic structure, departmentation, span of management
Delegation of authority, centralization and decentralization of
authority relationships, line and
6 staff authority, conflict and cooperation committees in organizations,
modern organizational
designs, projects, matrix and free form structures
Directing and control: elements of directing, communication
process, media, dimension marries in
communication, effective communication, human aspects in control,
management by exception,
7 process of control, importance of control, essentials of effective
controls system, reporting system
for control, elementary discussion on modern control aids – human
resources act, management
audit, social audit.
Management in Indian family business, management philosophy
8 from Ancient India, Indian
models of management.

Reference Books SR. AUTHOR/S TITLE OF THE BOOK PUBLISHER

Principles and practice of
1 Prasad L.M. Sultan Chand
management
2 Stoner & freeman management (5th edition) PHI, New Delhi
management Analysis,
3 Heynes & Masse PHI, New Delhi
Concepts and cases
4 Kontz H. & O’Donnell Essentials of management TMcH
Kontz H., O’Donnell & Mc Graw Hill,
5 Management
Leihrich Tokyo
Indian models of economy,
6 P. Kanagasabapathi PHI
business and management
New age management
7 V. Srinivasan philosophy from ancient Lotus
Indian wisdom

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based on
semester end University examination
 MBA 1nd Semester (Full time & Evening)
Course: CP104: Business Communication

Course Code CP104

Course Title Busines Communication

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to make students learn oral and written business
communication and soft skills.

Course Objective The objective is to make the students acquainted with the basic concepts
and techniques of oral and written communication that are useful in
developing skills of communicating effectively in the corporate world.
Further objective is to impart soft skills that are essential in business
world.

Course Outcomes CO1: After studying the subject students will learn, understand and will be
ableto apply oral and written business communication effectively.

CO2: They will be able sharpen their verbal &non-verbal oral

communicationfor meeting, telephonic communication skills and
presentation skills.

CO3: Written communications skills for letters, reports and emails will
beenhanced.

CO4: They will get insight for Resume writing, Group discussion and
Personnelinterview.

CO5: Soft skills, which are essential in the corporate world such as stress
andtime management, negotiation and problem solving skills, will be
learnt.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5
Pre-requisite Basic knowledge of english language

Course Content Unit 1: Busness Communication (An Introduction) - The process of

communication and the roadblocks, Role of verbal and non-verbal symbols
in communication, Barriers that make communication less effective and
ways to bring them down, forms of communication

Unit 2: Oral communication- listening-anatomy of poor listening, features

of good listener.Spoken communication over phone – challenges and
etiquette

Unit 3: Oral presentations-how to plan presentations, how to deliver them,

how to develop and display visual aids, how to handle questions from
audience.Meetings – ways to make meetings work, what makes meetings
wasteful

Unit 4: Written communication - Forms of communication in the written

mode, Body language of writing letters, memos, tone of writing, Writing
resume. Reports - how to write reports, proposals.Email-how to make the
email smart.

Unit 5: Developing soft skills- Polishing Interview skills : group Discussion

and Interview Skills; Creativity and Problem Solving; Time Management
and Stress Management;Managing your own emotions through Vedas ;
Decision making and Negotiation skills

Reference Books
Book Title Authors Publisher

Business Mathukutty M. Mc-Graw Hill

Communication Monipally Publishing Company
Strategies Ltd.

Business Chaturvedi and Pearson India

Communication Chaturvedi

Business R C Bhatia Ane Books Pvt. Ltd.

Communcation

Business Bovee and Thill Pearson Education

Communication Asia
Essentials

Essence of Business Murphy Tata McGraw-Hill

Communication

Critical Reasoing, Anderson Pearson Education

Academic Writing and
Presentation Skills
  Emotional Intelligence: Hemanth Goparaj & Excel Books
Vedic and Modern Radha Sharma
Perspectives

Teaching Methodology Lectures, Presentations, Case dscussion, Management games & Activities, Role
plays

Evaluation Method 30% Internal assessment based on class attendance, participation,

assignment, internal examination & presentations

70% External based on semester end University examination

 MBA 1stSemester
Course: CP-105: Business Information Systems

Course Code CP-105

Course Title Business Information Systems
Credit 4
Teaching per Week 4 Hrs
Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)
Effective From June 2020
Purpose of Course The purpose of the course is to understand the importance of
Information Technology information systems (IS) functions in an
organization and to study the use of Information Technology in
various Business Applications. The course will help learners to
become aware about the recent developments in Information
Technology. The course is designed to help students develop an
insight in to how information systems influence business strategy
Course Objective To understand the importance of Information technology and Information Systems
for businesses and to be able to meaningfully integrate new technology and systems
into an organisation
Course Outcomes CO1: The learners will understand the role and importance of Information
technology in the current business environment.
CO2: The learners will be able to appreciate the impact of information technology
on individuals, society, Businesses and firms.
CO3: The students will become adept as using the tools of Information technology
for decision making in a dynamic business environment.
CO4: The learners will become well versed with the concepts of programming and
uses of computer networks such as LAN, MAN, WAN, Extranet, Intranet, Internet.
CO5: The learners will be able to understand and apply the nuances of E-
commerce, M-commerce, Data warehousing Data Mining and Enterprise Resource
Planning.
CO6: The learners will be able to discern between ethical and unethical practices
related to IT. They will get clarity with respect to issues of Cyber crime and e-
governance.
Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
CO1
CO2
CO3
CO4
CO5
CO6
Pre-requisite Basics of technology, information systems
Units:
1. Role and Importance of Information Technology in current Business Environment. Introductory
Concepts: Hardware & Software, Numbering Systems, Input-Output Devices, Operating Systems,
Use of Information Technology in Businesses, Impact of Information Technology on Individual,
Society, Business & Environment, Programming Concepts and Languages
2. Computer Network, Advantages of Network, Components of a Computer Network, Types and
topologies of networks, LAN, MAN, WAN, Extranet, Intranet, Internet, Network Security
3. Introduction to Computer Based Information System, Types and Characteristics of MIS, TPS, DSS,
EIS, OAS, Expert System, Approaches for Designing Information Systems
4. E-commerce, M-Commerce, Data warehousing, Data Mining, Enterprise Resources Planning (ERP)
5. MS-Excel for Business Decisions
 6. Indian IT Act, Cyber Crime, E-Governance, Ethical and Social Issues of IT, Recent Development in
IT
References:
Author Title of the Book Publisher
Efraim Turban, Dorothy Information Technology for Wiley Publication, New Delhi
Leidner, Ephraim McLean, Management: Transforming
James Wetherbe Organizations in the Digital Economy
Gert De Laet Network Security Fundamentals Pearson Education
John Barlow Excel Models for Business & Wiley India, New Delhi
Operations Management
Laudon, Kenneth C. and Management Information Systems: Pearson Education
Laudon, Jane P Managing the Digital Firm
Murthy CVS e-Commerce Himalaya Publishing House
O’Brien James Management Information Systems – Tata McGraw Hill, New Delhi
Managing Information Technology in
the Business Enterprise
Prabhu C.S. R E-Governance : Concept & Case PHI Learning Pvt. Limited, New
Studies Delhi
Sharma Pankaj Information Security and Cyber Laws S. K. Kataria& Sons
Sharma Vakul Information Technology – Law and Universal Law Publishing
Practice

Teaching Lectures, Case Discussions, Audio-visual Material (Using CDs/ Clippings), Assignments and
Methodology Presentations, Movies

Evaluation 30% Internal assessment based on class attendance, participation, class tests, quizzes,
Method assignments, seminars, internal examination, etc. 70% External marks based on semester
end University examination
 MBA 1st Semester

CP 106: Quantitative Methods

Course Code CP 106

Course Title Quantitative Methods

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course The purpose of this course is to acquaint students with those techniques which
provide the decision maker with a systematic and powerful means of analysis and
help, based on quantitative, in exploring policies for achieving pre-determined
goals.

Course Objective To make students acquainted with concepts of Quantitative Management and its
applications.

Course Outcomes CO1: Describe and discuss the key terminology, concepts tools and techniques used
in business statistical analysis

CO2: Produce appropriate graphical and numerical descriptive statistics for

different types of data.

CO3: Understand and critically discuss the issues surrounding sampling and
significance

CO4: Conduct and interpret a variety of hypothesis tests to aid decision making in a
business context.

CO5: Use simple/multiple regression models to analyse the underlying

relationships between the variables

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5

Pre-requisite Basics of Statistics, Mathematics

Course Content Unit 1:

Aims and Objectives of Quantitative Techniques

Definition of Statistics, Importance of Statistics in Business, Limitations of

Statistics, Misuses of Statistics

Graphical Representation of Data

Types of Charts, Importance of Graphic and Diagrammatic representation,

Limitations of Graphs and Diagrams

Unit 2:

Measures of Central Tendency

Mean, Median, Mode

Measures of Dispersion

Range, Mean Deviation, Standard Deviation, Coefficient of Variation

Unit 3:

Probability

Basic terminology in probability, Three Types of Probability, Probability Rules,

Bayes Theorem

Probability Distributions

Random Variables, Binomial Distribution, Poisson Distribution, Normal

distribution

Unit 4:

Hypothesis Testing

Procedure in hypothesis testing, Two Types of Errors in hypothesis testing,

Hypothesis test about a population mean for large samples and small samples,
Hypothesis test concerning proportion, Hypothesis test concerning differences
between two population means, Hypothesis test of differences between two
proportions

Chi-Square Distribution

Goodness of fit test, Chi-square as a test of independence or homogeneity,

Precautions about using Chi-square test

Unit 5:

Analysis of Variance

F-Distribution, One Way Classification, Two Way Classification, Assumption of

Analysis of Variance

Correlation Analysis

Correlation and Causation, Types of correlation, Coefficient of Determination,

Rank Correlation, Limitation of Correlation Analysis

Regression Analysis

Estimation using regression line, Method of least square, Use of deviations from
Means of X and Y, Use of Deviations from the Assumed Mean, Regression
Coefficients.

Technical session on SPSS and R Software

Reference Books 1. Statistics for Management, G.C. Beri, Tata McGraw Hill
2. Quantitative Methods, C. Satyadevi, S. C. Chand
3. Business Statistics, Ken Black, Wiley

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based on
semester end University examination
 MBA 1st Semester

Course: CP-107: Managerial Economics

Course Code CP-107

Course Title Managerial Economics
Credit 4
Teaching per Week 4 Hrs
Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)
Effective From June 2020
Purpose of Course The purpose of this course is to acquaint the semester I students with the basic
concepts of Micro Economics. It will deal with firm level theoretical concepts
and the management perspective of economic problems. The course will
mainly aim to acquaint students with the applications of Economics in real
world. The course will have an application focus.
Course Objective The course objective is to impart the concept of constraint optimisation and
effective decision making with respect to managerial economics.
Course Outcomes CO1: The students will be adept with the economic concept of constraint
optimisation for managerial decision making.
CO2: The students will have an in-depth understanding of the concepts of demand,
supply and their elasticities.
CO3: The students will be able to use different forecasting methods for predicting
demand for various products and services.
CO4: The students will be able to assess the functional relationship between
Production, factors of production and the various costs associated with production.
They will also be able to understand and apply break-even analysis.
CO5: The students will be well versed with different market structures such as
Monopoly, Duopoly, Oligopoly. They will have a basic and preliminary
understanding of Game theory models such as Nash Equilibrium, Prisoners’
Dilemma, Cartel Cheating and Strategic Moves.
CO6: The students will be able to apply the concepts of economics in managerial
and business decisions.
CO7: They will be able to appreciate and understand policy decisions of businesses
as well as governments.
CO8: They will be able to understand the complexities and constraints under which
operational, tactical, strategic and policy decisions are taken. They will also be able
to decipher the relationship between economics, businesses and government.
Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
CO1
CO2
CO3
CO4
CO5
CO6
CO7
CO8
Pre-requisite Basics of Mathematics, Statistics and Economics
Unit Module / Sub-Modules
No.

I 1. Indian Economic History

2. India’s historical position in world economics
3. Nature and Scope of Managerial Economics
4. Theory of the Firm
5. Nature and function of Profits
 6. Basics of Demand, Supply and Equilibrium
7. Total, Average and Marginal Relationships
8. Optimization Analysis
9. Total Revenue, Total Cost approach
10. Marginal Analysis approach
11. With calculus

II 1. Demand Analysis
2. Using Elasticities in Managerial Decision Making
3. Ethics in Economics

III 1. Demand Estimation

2. Market Research Approach
3. Regression – Simple Linear Regression Analysis (Ordinary Least Square Method)
4. Demand Forecasting
5. Qualitative Forecasts
6. Time Series Analysis
7. Simple Econometric Models
8. Input-Output Forecasting

IV 1. Production and Cost Analysis (along with empirical production functions)

2. Cost Theory and Cost Estimation
V 1. Market Structures and Pricing Practices
2. Kurnot’s model, Bertrand’s model, Kinked Demand Curve
3. Game Theory Dilemma, Nash Equilibrium, Cartel Cheating
4. Strategic Moves: Threats, Commitments, Credibility and Entry Deterrence

Text Books:
Sr. Author/s Title of the Book Publisher Edition and Year
No. of Publication

T1 Salvatore Managerial Economics, Oxford University Latest Edition

Dominck, Publication
Shrivastava R.
T2 Amiya Kumar Money and Credit in Indian Columbia Latest Edition
Baghchi History- From Early Medieval University Press
Times

T2 Salvatore Managerial Economics Thomson Latest Edition

Dominck (Cengage)
Publication

T3 Salvatore Microconomics Oxford University Latest Edition

Dominck Publication

T4 Mankiw Gregory Principles of Microeconomics Cengage Learning 6th Edition (latest)

N.

Reference Books:
Sr. No. Author/s Title of the Book Publisher Edition and Year
of Publication

R0 Subhash Sharma New Earth Shastra- Towards IBA publications Latest Edition
Holitic Development and
Management

R1 Pindyck, Microeconomics Pearson Latest Edition

 Rubenfeld, Mehta

R2 Gupta G.S Managerial Economics McGraw Hill Latest Edition

Teaching Lectures, Case Discussions, Audio-visual Material (Using CDs/ Clippings), Assignments and
Methodology Presentations

Evaluation 30% Internal assessment based on class attendance, participation, class tests, quizzes, assignments,
Method seminars, internal examination, etc. 70% External marks based on semester end University
examination
 MBA 2nd Semester

Course 202: Financial Management

Course Code CP-202

Course Title Financial Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course The purpose of this course is to acquaint students with the broad framework of
financial decision making and to develop skills in using the techniques of financial
analysis of business problems acquiring necessary finance at the minimum cost.

Course Objective To make students acquainted with concepts of Financial Management and its
applications.

Course Outcomes CO1: This course helps student to have a solid foundation in financial principles
(agency problems, time value of money, risk/return tradeoff, valuation, capital
budgeting, cost of capital, capital structure, dividend policy, etc.)
CO2: This course will help students to develop analytical and problem
solving skills.
CO3: This course will make students capable to evaluate the financial condition
and performance of a corporation and make strategic decisions to correct any
problem areas.
CO4: This course will give better understanding of financial markets and the
environment within which companies must compete, obtain resources, and make
investment decisions to students.
CO5: This course will make students capable to use financial concepts for overall
assessment/analysis of the strength of a corporation and weave that into a
prediction for the future success of the company.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5

Pre-requisite Basics of Accounting, Mathematics

Course Content Unit 1:

Aims and objectives of Financial Management

Scope of Finance, Finance Functions, Finance Manager’s Role, Financial Goal:

Profit v/s Wealth

Concepts of Value and Return

Time Preference for Money, Compound Value, Present Value, Value of an Annuity
Due, Compound Value of an Annuity, Present Value of an Annuity

Unit 2:

Valuation of Bonds and Shares

Present Value of Bonds, Present Value of Preference Shares, Present Value of

Equity Shares

Capital Budgeting

Investment Evaluation Criteria, Net Present Value Method, Internal Rate of Return
Method, Profitability Index, Payback, Discounted Payback Period, Accounting Rate
of Return Method, NPV v/s IRR

Unit 3:

The Cost of Capital

The concept of cost of capital, cost of equity, cost of preference share, cost of
debenture, Weighted Average Cost of Capital

Financial and Operating Leverage

Measures of Financial Leverage, Degree of Financial Leverage, Degree of

Operating Leverage and Degree of Combined Leverage

Unit 4:

Working Capital Management

Principles of working capital, Working Capital Cycle, Determinants of working

capital, Cash Management, Inventory Management, Accounts Receivable
Management

Unit 5:

Theories of Capital Structure and Dividend Policy

Theories of Dividend Policy: Walter’s Model, Gordon Model, MM Model, Practical

Consideration in Dividend Policy, Capital Structure Theories: Net Income
approach, Net Operating Income approach, Sources of raising long term and short
term finance
Reference Books 1. Financial Management, I. M. Pandey, Vikas Publishing House
2. Financial Management, Van Horne, Pearson Co.
3. Financial Management, Khan and Jain, I.M. Pandey

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA 2nd Semester (Full Time) (Evening)

Course: CP203: Human Resource Management

Course Code CP203

Course Title Human Resource Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to impart theoratical and practical knowledge in the
field of human resource management.

Course Objective The Objectives, of this course is to sensitize students to the various facets
of managing people and to create an understanding of the various policies
and practices of human resource management. The basic objective of the
course is to reflect the latest thoughts, concepts and practices, in the area
of HRM.

Course Outcomes CO1: After studying the subject students will be sensitized to the various
facets of managing people in the organizational set up

CO2: It will create an understanding of the various concepts, policies and

practicesof human resource management.

CO3: Students will be able to understand various concepts of industrial

relations.

CO4: Students will learn about contemporary HR practices such as

empowerment,ethics, career development and employee welfare.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basic knowledge of organzation behaviour

Course Content Unit 1: Introduction to Human Resource Management. Human Resource
Management Environment – Indian Perspective

Unit 2:Human Resource Planning - an overview

Job Analysis and Job design

Recruitment and Selection- an overview

Unit 3:Training and Development

Performance Appraisal -an overview

Compensation Management – an overview

Unit 4:Managing ethical issues in Human Resource Management

Employee Welfare

Employee Empowerment

Career and Succession Planning

Unit 5:Industrial Relations & Trade Unions - an overview

Dispute Resolution & Grievance Management

Reference Books Book title Author Publisher

Human Resource and Aswathappa, K. Tata McGraw Hill

Personnel
Management

Human Resource Raj Kumar I. K. International Pvt

Management: Ltd.
Strategic Analysis Text
and Cases

Human Resource De Ceuzo, D A & John Wiley

Management Robbins S P.

Industrial Relations, Sinha Pearson India

Trade Unions, and
Labour Legislation

Human Resource V S P Rao Vikas Publishing

Management

Human Resource Dessler and Varkkey Pearson

Management

Teaching Methodology Lectures, Presentations, Case dscussion, Management Activities, Role plays

Evaluation Method 30% Internal assessment based on class attendance, participation,

assignment, internal examination & presentations
70% External based on semester end University examination
 MBA 2nd Semester

CP 204: Production and Operations Management

Course Code CP 204

Course Title Production and Operations Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course The purpose of this course is aimed at educating students for planning, creation
and management of resource capabilities used by a business to make services or
products

Course Objective To make students acquainted with concepts of Production Management and its
applications.

Course Outcomes CO1: To understand the basic concepts and theories of the production
management.

CO2: To comprehend the operations management situations with greater

confidence anticipate issues in production and operations processes they may
face during their careers

CO3: To expand individual knowledge of operations management principles

andan practices.

CO4: To apply operations management concepts and their influence on business

decisions.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basics of Mathematics

Course Content Unit 1:

Introduction to Production and Operations Management

Introduction, Historical Background, Scope of Operations Research , Features of

Operations Research, Phases of Operations Research, Types of Operations
Research Models, Operations Research Methodology, Operations Research
Techniques and Tools , Structure of the Mathematical Model, Limitations of
Operations Research

Unit 2:

Linear Programming

Introduction, Linear Programming Problem, Requirements of LPP, Mathematical

Formulation of LPP, Case Studies of LPP, Graphical Methods to Solve Linear
Programming Problems, Applications, Advantages, Limitations

Unit 3:

Transportation Problem

Introduction, Formulation of Transportation Problem (TP), Transportation

Algorithm (MODI Method), the Initial Basic Feasible Solution, Moving Towards
Optimality

Unit 4:

Assignment Problem

Introduction, Mathematical Formulation of the Problem, Hungarian Method

Algorithm, Routing Problem, Travelling Salesman Problem

Unit 5:

Aggregate Planning and Master Scheduling

Strategies of Aggregate Planning, Graphic & and Charting methods, Application of

LP, Master Scheduling, Job Shop Scheduling an Sequencing Algorithms Gantt
Chart, Line Balancing, LOB, Case Studies.
Reference Books 1. Production Management, S.N. Chary, Tata McGraw Hill
2. Production and Operations Management, Bedi Kanishka, Oxford Publication
3. Production and Operations Management, Chase Aquilino, Tata McGraw Hill

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA 2nd Semester

Course: CP-205: BUSINESS ENVIRONMENT

Course Code CP-205
Course Title BUSINESS ENVIRONMENT
Credit 4
Teaching per Week 4 Hrs
Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)
Effective From June 2020
Purpose of Course The purpose of the course is to make the student capable of assessing and
analysing the various business environmental factors that has a bearing on the
functioning of the business.

Course Objective The objective of this course is to provide an understanding of various external
business environments affecting the business in India and to develop the ability
to systematically analyze the environmental factors affecting the business
enterprise.
Course Outcomes CO1 : Understand the various business environmental factors that affect the
businesses
CO2 : Analyze the risks and challenges in the environment and take informed
decisions
CO3 : Explore the various macro economic factors and study their impact on the
overall economy
CO4: Get insights into the regulatory bodies in the country which governs the
overall markets.
CO5: Understand the various social / cultural factors which have a bearing on the
businesses.
CO6 : explore the SME sector in the country and help to identify the opportunities
in rural sector
CO7: analyze the role technology and innovation plays in the performance of a
business
CO8: Understand nature of international business environment factors, its trends
and challenges
CO9: Evaluate various trade theories and understand the concept of global
competitiveness
Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
CO1
CO2
CO3
CO4
CO5
CO6
CO7
CO8
CO9
Pre-requisite Basic knowledge of economy and current affairs.
Course Content MODULE 1: ECONOMIC ENVIRONMENT Concepts and significance of economic
environment. Economic system in India. Recent Economic and Financial
Environment in India, emerging sectors of Indian economy. Reforms in Indian
economy. Liberalization, Privatization and Disinvestments, Special Economic Zone
(SEZ) and their role and impact in Indian Business Environment. National income.
Monetary and fiscal policy. Philosophy and strategy of planning in India, NITI
AAYOG

MODULE 2: SOCIAL ENVIRONMENT Concept and significance of social

environment, interdependence of business and society, culture and organization.
Significance of small and cottage industries in Indian society. Environment for the
SME sector, business opportunities in the rural sector. Policies for promotion of
SSI sector in India. Social responsibility of business and trusteeship management,
business ethics.

MODULE 3: TECHNOLOGICAL ENVIRONMENT Impact of technology on

organization. Process of technological adaption and development, intellectual
property regime and the R&D environment, government guidelines for IPR. E-
commerce & SSI. ISO standards and Bureau of Indian standards. Implications of
technology on business environment. Development of business entrepreneurship
in India

MODULE 4: INTERNATIONAL BUSINESS ENVIRONMENT Overview of international

business, types of internal business, Globalization trends and challenges. Balance
of payment of India and macroeconomic management. Environment for foreign
trade and Investment. FDI & FII. Tariff and non-tariff barriers. India’s
competitiveness in the world economy.

Reference Books PUBLISHER

SR.NO AUTHOR/S TITLE OF THE BOOK
Francis Himalaya
1 Business environment
Cherunilam
Francis International Business Himalaya
2
Cherunilam environment
3 Saleem, Shaikh Business environment Pearson

4 Ashwathappa Business environment Himalaya

5 Mithani D.M. International economics Tata Mcgraw Hill

Mishra S K & Economic Environment of Himalaya

6
Puri V K Business
Vrinda
7 V. Neelamegam Business Environment Publications

Business newspapers / magazines (print / online)

Teaching Methodology Classwork, Discussion, Case Studies, Self-Study, Seminars and/or Assignment
Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA 2nd Semester
Course: CP -206: Research Methodology in Business

Course Code CP-206

Course Title Research methodology In Business

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to teach the learners the tools and techniques
of research which aids in effective decision making.

Course Objective Research is a fundamental tool to decision making. To make rational decision
making it shoud be supported by research. The technological changes make it
imperative for the students for the students to be acquainted with the tools of
research techniques .The aim of the subject is to introduce the students with the
basic concepts o the subject. To prepare the students for conducting research.
Indian perspectives of research, Indian case studies. Developing a scientific
temperament for rational decision making. Indian methods of scientific rational
thinking as mentioned in Indian scriptures.

Course Outcomes CO1The student will understand the need for conducting a
scientific research
CO2.The student will be able to identify the business
problems

CO3The student will have scientific attitude in decision

making

CO4.The student will be able to conduct the research.

CO5.The student will have the tools for data analysis

CO6.The student will be able to apply these skills to make a

report .

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3
 CO4

CO5
CO6

Pre-requisite Basic of subject knowledge o functional areas. Basic statistical knowledge

MODULE MODULE/ SUB MODULE

Module 1 Nature of Business research- Rational of the subject, introduction, definitions,

Importance and examples of business decision making. Scientific attitude. Examples of
Indian organizations and case studies.

Module 2 Research design-

Types of research:

Exploratory, descriptive, experimental design. Qualitative research

Types of data collection method: survey method and observation method

Module 3. Measurement and Scale development techniques

Sample design and

Instrument design,

Module 4 Data Analysis

Field work management

Introduction to software for data analysis

Module 5 Report writing

Format for report writing. Language of report, importance.

Module 6 Case studies and term Paper based on Indian organizations.

Sr Authors Name of the book Publishers

No

1 Cooper and schindler Business research The Mc Graw-Hill

methods companies
2 Zikmund, Babin, Carr Business research Cengage learning
Methods

3 NareshMalhotra & Satya Marketing research Pearson

Bhushan,Dash

4 Ranjit Kumar Research Mehodology Pearson publications

5. C.Murthy Research Methodology Vrinda Publications (P)

limited

6. D.K. Bhattacharya Research Methodology Excel Books

 MBA 2nd Semester

Course: CP-207: Entrepreneurship and New Venture Management

Course Code CP-207

Course Title Entrepreneurship and New Venture Management

Credit 4

Teaching per 4 Hrs

Week

Minimum 15 (Including Classwork, examination, preparation, holidays etc.)

weeks per
Semester

Effective From June 2020

Purpose of The purpose of the course is to make the learner capable of implementing the concepts and methods
Course useful for setting up an entrepreneurial unit and facilitate in managing the new venture.

Course The objective of this course is to explain the role and importance of entrepreneurs in economic
Objective development. The major emphasis of the course will be on creating a learning system through which
students can acquaint themselves with the special challenges of starting new ventures and
introducing new product and service idea. The course will help student to gain necessary knowledge,
skills, attitude and competence to start and manage a new venture.

Course CO1 : Understand the role and contribution of entrepreneurs in the economy
Outcomes CO2 : Analyze the need in the society and build a product or services for it
CO3: Explore the challenges faced by the entrepreneurs and develop a possible solution for it.
CO4 : Understand the process of setting up a new venture and find a solution to overcome the
problems in the process
CO5 : Prepare a project report for the new businesses along with the feasibility report
CO6 : Understand the legal aspects involved in setting up of new businesses.
CO7: Analyze the prospects in the MSME sector for a new venture
Mapping PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
between COs
with PSOs CO1

CO2

CO3

CO4

CO5

CO6

CO7

Pre-requisite Basic awareness of the economy and current affairs in the area of entrepreneurship
Course Content Module Topics
Entrepreneurs, Small Businesses and Economic Development,
Role and Importance of Entrepreneurship in Economic Growth;
Entrepreneurial Motivation – Need for Achievement (n-Ach);
Definitions and Characteristics of an Entrepreneur.
Study of environmental factors in making of an entrepreneur,
I Entrepreneurship, Analysis of Entrepreneurship,
Innovation and Entrepreneurship,
Innovation Management
Women Entrepreneurship in India
Classification of Industries,
Problems and Prospects of MSME Sector
Activities involved in starting new venture,
Generating new Business Ideas,
Facets of Project Analysis
II
Techniques of Project Evaluation
Preparation of Project Feasibility Report
Elements and Preparation of Business Plan
Legal Aspects of new Businesses
New Business and IPR
III Regulatory requirements and Procedures for registration of a new industrial Unit
Regulatory requirements and procedures for availing of assistance from Government
and other institutions
Agencies involved in providing assistance for starting a new venture
Entrepreneurship Development Programmes
Incubation Centers
Government Aid to industries in the areas of finance, raw material, marketing and
technical know-how and machinery procurement.
IV
Project Financing – Role of commercial banks and state and central level Financial
Institutions.
Venture Capital
Small Business Management which includes Financial Management, human Resources
Management, Marketing Management, Production and Operations Management.
V Indian Entrepreneurs / Business Organisations Case Studies

Reference Sr.
Author/s Title of the Book Publisher
Books No.
Baporikar, Entrepreneurship Development & Project Himalaya Publishing
1
Neeta, Management, House
Oxford University Press,
2 Bedi, Kanishka Management and Entrepreneurship,
New Delhi
Tata McGraw Hill
Chandra , Projects – Planning , Analysis , Selection ,
3 Publishing Company
Prasanna Implementation and Review’
Ltd.,New Delhi
Charantimath Entrepreneurship Development and Small Pearson Education Asia,
4
Poornima Business Enterprise New Delhi
Dynamics of Entrepreneurial Development Himalaya Publishing
5 Desai Vasant
and Management House, Mumbai
Fundamentals of Entrepreneurship and Himalaya Publishing
6 Desai Vasant
Small Business Management House, Mumbai
Donald
Kuratko, New Venture Management – The Pearson Education, New
7
Jeffrey Entrepreneur’s Roadmap Delhi
Hornsby
Innovation Management and New Product Pearson, New Delhi,
8 Paul Trott
Development India
 Raichaudhuri Managing New Venture: Concepts and PHI Learning Private
9
Anjan Cases on Entrepreneurship Limited, New Delhi
Devdutt Business Sutra : A Very Indian Approach
10 Rupa Publications
Pattanaik to Management
Sobha Bondre
The Indian Business: Stories of How
11 Nikhil Inamdar, Penguin Publications
Gujaratis, Baniyas and Sindhi Do Business
Maya Bathija
Gokul Gita for Business Management, Leadership Createspace
12
Upadhyay and Performance Independent Pub.

Teaching Classwork, Discussion, Case studies, Self-Study, Seminars and/or Assignment

Methodology

Evaluation 30% Internal assessment based on class attendance, participation, class test, quiz, assignment,
Method seminar, internal examination, etc. 70% External based on semester end University
examination
 MBA 3rd Semester

Course: 301: Business Policy and Strategic Management

Course Code 301

Course Title Business Policy and Strategic Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course The objective of this course is to make student understand the importance
of Strategic Management in a dynamic environment of business and
industry. This course will help students of understand the entire process of
Strategic Management, which includes Environment Evaluation, different
strategy options, appropriate selection and effective implementation and
control.
Course Objective To make students acquainted with concepts of Business Policy and Strategic
Management.

Course Outcomes CO1: Students will be able to describe major theories, background work, concepts
and research output in the field of strategic management.

CO2: Students will demonstrate a clear understanding of the concepts, tools &
techniques used by executives in developing and executing strategies and will
appreciate its integrative and interdisciplinary nature.

CO3. Students will be able to demonstrate effective application of concepts, tools

& techniques to practical situations for diagnosing and solving organisational
problems.

CO4. Students will be able to demonstrate capability of making their own

decisions in dynamic business landscape.

CO5. Students will be able to develop their capacity to think and execute
strategically.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7 PSO8

CO1

CO2

CO3

CO4

CO5

Pre-requisite Basics of Management Principles

Course Content Unit 1:

Strategic Management - An Introduction; Stakeholders in Business; Vision, Mission

and Purpose; Business Model and Strategy, Environmental Analysis – External and
Industry

Unit 2:

Environmental Analysis using PEST and Porter’s Five-Force Model, Understanding

concepts such as Key Success Factors; Driving Forces, Strategic Group Mapping III
Internal Analysis – Concept of Value Chain, SWOT Analysis; Competence,
Distinctive Competence and Core Competence;

Unit 3:

Competitive Advantage and Sustainable Competitive Advantage IV Strategy

formulation at Business and Corporate levels, Generic Strategies, Diversification,
Strategic Alliance and Joint Ventures; Mergers & Acquisitions; International
Business Strategies. V Nuances of Strategy Implementation: Operationalising the
strategy, Functional Strategies and Policies,

Unit 4:

Institutionalising the Strategy, Matching Structure and Strategy, Strategic

Leadership and Organization Culture; Management of Change. VI Strategic
control: Operations Control and Strategic Control; Measurement of Performance;
Balanced Score Card.

Unit 5:

Ethics, Corporate Governance and Social Responsibilities, Case Studies of Indian

Business Organizations
Reference Books 1. Ansoff, H. Igor Implementing Strategic Management Engelwood Cliffs, Prentice
Hall, Inc.

2. Azhar Kazmi Business Policy Tata McGraw Hill Publishing Company Limited,
New Delhi

3. Chatterjee Debashis Timeless Leadership:18 Leadership Sutra from the Bhagvad

Gita Wiley

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA
Course: CP-302 Global Business Management (Full – Time & Evening)

Course Code CP – 302

Course Title Global Business Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course us to acquaint the students about India’s exports,
export-policy, procedures, and documentation and to create an understanding
among students about International business operations and acquaint with
Foreign Exchange Market.

Course Objective The objective of the course is to acquaint the students with the
international environment and decision making.

Course Outcomes CO1 : Understand the global markets and will be able to make relevant decisions

CO2: To set up export – import business, inferring from Foreign Trade Policy,
procedure, financing of trade

CO3: to understand international business operations and make strategic decision

CO4: To decide on pricing policies and deal with change in foreign currency and
invoicing in a particular currency

Mapping between COs with PSOs

PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basic knowledge of all functional areas and macro and micro environment
Course Content Unit 1:

Fundamentals of International Marketing, Definitions, concepts and setting,

India and World Trade, Direction and Quantum of India’s Export and Import,
India’s Export – Import Policy.

Unit 2:

Institutional Infrastructure for Export Promotion, Export Promotion Councils,

Commodity Boards, Public Sector Agencies, Export Credit and Guarantee
Corporation of India (ECGC), India Trade Promotion Organisation (ITPO), Export
Import Bank of India (EXIM), Indian Institute of Packaging (IIP), APEDA, MEPDA

Unit 3:

Export Procedure& Documentation, Registration of Exporters, Export Quotations,

Producing and Clearance of Goods for Exports, Shipping and Transportation,
Insurance, Negotiation of Documents,

Export Finance: Instruments of Payments, Open A/C, Bill of Exchange, Letter of

Credit, Factoring and Forfeiting

Unit 4:

Foreign Exchange Markets , Spot rate, Forward Rate, Hedging, Export Pricing,
Project Exports, Pricing Methods, Inco-Terms, Export Tendering, Long and
Medium Term Export Projects, India’s Performance, Export Packaging and
Labelling, Problem of Indian Export and Import

Unit 5:

International Marketing: Various Forms of International Business, International

Marketing Mix: Identification of Markets, Product Policy, International Product Life
Cycle, Promotional Strategy, Pricing and Distribution Strategy, Strategic Marketing
Plan, Sources of information for International data, International Marketing
Intelligence, Legal Dimensions of International Marketing

Unit 6:

Contemporary Issues in Global Business Environment, Restrictive Trade Practices,

Counter Trade and Global Sourcing, Risk in Foreign Trade and management
Reference Books Sr. Edition and Year
Author/s Title of the Book Publisher
No. of Publication
Multinational 10th Edition
Shapiro
1 Financial Wiley 2016
A.C.,
Management
International
Financial Tata-
2 Apte. P.G., Management. Mcgraw Latest Edition
Hill

International
Madura Corporate Finance. Cengage
3 10th Edition
Jeff Learning

Luca Trading in the

Prentice Latest
4. Comelius, Global Currency
Hall,
Market
Hull John
Pearson
C. Option, Futures
5. Education Latest
Other Derivatives
Inc. Delhi,
Sutton,
New York
W.H., , Trading in currency
6. Institute of Latest
Options
Finance

Teaching Methodology Classwork, Discussion, Numerical examples, Self-Study, Guest Lectures, Seminars
Assignment, Case Study.

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, internal examination, etc. 70% External based on
semester end University examination
 MBA 3rd Semester

Course: CP-303: BUSINESS LAWS

Course Code CP-303

Course Title BUSINESS LAWS

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to make the learner capable of assessing and
analysing the various laws governing the business operations in India. It also
allows the learners to understand the legality of various business activities

Course Objective The course is aimed at providing an understanding of laws affecting the operations
and management of business enterprises in India.

Course Outcomes CO1 : Understand the various laws applicable to the businesses in India
CO2: Explore the aspects of Indian contract act, and understand its relevance in
business
CO3: Explore the laws concerning the sale of goods act and understand its
relevance in business
CO4: Understand the negotiable instrument act and its relevance in business
CO5: Understand various sections of companies act and competition act
CO6: Explore the laws covered under the consumer protection act in current
scenario
CO7: Understand the various aspects of information technology act and its
importance in recent times
Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5

CO6

CO7

Pre-requisite Basic fundamental laws governing the society

Course Content MODULE 1: INDIAN CONTRACT ACT 1872 Definitions, classification of contracts, essentials of a
valid contract. Offer and acceptance, capacity to contract, free consent, legality of object, void
agreements. Performance of contract, discharge of contract, remedies for breach of contract.
Quasi Contracts

MODULE 2: SALE OF GOODS ACT 1930 Introduction, formation of a contract of sale, essentials of a
contract of sale. Sale and agreement to sell, sale vs. hire purchase, sale and barter, exchange,
bailment, contract for work and materials. Condition and warranties, transfer of property.
Performance of a contract, rights of an unpaid seller.

MODULE 3: THE NEGOTIABLE INSTRUMENTS ACT 1881 Definition, nature and types of negotiable
instruments. Notes, bills and cheques. Parties to a negotiable instrument, holder and holder in due
course. Negotiation and association, presentation of negotiable instrument, dishonour and
discharge of negotiable instrument. Offences by companies, penalties in case of dishonour of
certain cheques for insufficient of funds

MODULE 4: THE COMPANIES ACT 1956 & THE COMPETITION ACT 2002 The companies act 1956:
Nature and types of companies, Formation of Companies, Memorandum of association. Articles of
association, prospectus, Membership in a company, shares and share capital. Borrowing powers,
meeting, auditing, Prevention of oppression and mismanagement, winding up The competition act
2002: Definitions, anti competitive agreements, Competition commission of India (CCI). Penalties,
appellate tribunal MODULE

5: THE CONSUMER PROTECTION ACT 1986 & THE INFORMATION TECHNOLOGY ACT 2000 THE
CONSUMER PROTECTION ACT 1986: Definitions, consumer protection councils, dispute redressing
agencies and forums & its enforcement. State and national commission, Penalties. THE
INFORMATION TECHNOLOGY ACT 2000: definition, electronic governance, attribution,
acknowledgement and dispatch of electronic records, certifying authority to issue digital signature
certificates. Pending for damage to Computer, computer system and penalties, the cyber
regulation appellate tribunal, cyber laws

Reference Books Sr.

Author Title Publisher
No
1 N.D. KAPOOR Elements of Mercantile Law Sultan Chand
2 M.C. & Vivek Kuchhal Elements of Business Laws Vikas Publication
Eastern Book
3 Avatar Singh Company Law
Company
4 Tuteja S.K Business Law for Managers Sultan Chand
Information technology act, Sachdeva law
5 Sachdeva Editorial unit
2000 publishers
Lawmann’s Consumer
6 Consumer Protection act Kamal Publishers
Protection act
7 Tulisian P.C. Business Law TMH.

Teaching Classwork, Discussion, Case Studies, Self-Study, Seminars and/or Assignment

Methodology

Evaluation Method 30% Internal assessment based on class attendance, participation, class test, quiz,
assignment, seminar, internal examination, etc. 70% External based on semester end
University examination
 MBA 3rd Semester

Course: OF&A-301: Investment Management

Course Code OF&A-301

Course Title Investment Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The broad objective of this subject is to get the students acquainted with
the different investment avenues and management of investments. It
will basically deal with the operations of the capital and money markets,
an in-depth understanding of the instruments of investments and flow of
money in these markets. The subject also addresses the Modern
Portfolio Management Theory and its applications by investors and
Investment Companies. A brief introduction to behavioural finance has
been included in the course.

The whole subject is taught keeping in context the Indian Stock Markets

Course Objective To make students acquainted with concepts of Investment management and
portfolio construction with respect to the Indian and international stock markets.

Course Outcomes CO1: The Finance specialisation students take this course wherein they will
get acquainted with the different investment avenues such as shares,
bonds, debentures, mutual funds, Insurance, Money market instruments,
non-security forms of investments etc. and the risk and return associated
with each avenue.

CO2: They will become conversant with the operations of the capital
market and the money market of India.

CO3: They will have a thorough understanding of the equity and debt
instruments and markets.

CO4: They will have a reasonable understanding about the flow of money
in the economy and the role of the financial markets with respect to the
same.

CO5: The students will have a comprehensive training on using the modern
portfolio theory including Markowitz, CAPM, Sharpe and APT Models.

CO6: They will be able to evaluate portfolios using 3 models (Treynor,

Sharpe and Jensen). They will also have reasonable understanding of
portfolio revision techniques.
 CO7: They will be able to understand the role of regulatory and statutory
bodies in the financial markets.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7 PSO8

CO1

CO2

CO3

CO4

CO5

CO6

CO7

Pre-requisite Basics of Financial Management, Managerial Economics and Managerial Accounts

Unit Module / Sub-Modules

No.

I Investments: Risk and Return: Definition and types of Risks and Returns, Different Investment
Alternatives and their risk return profile, Investment Decision making process, Government
securities, Non Security forms of Investment, Real Estate Investments, Introduction to
Behavioural Finance and its applications in Investment Decision making.

II Operations of the Indian Stock Markets:History of Stock Markets in India and the Stock Market
Movement. New issue market (Primary Market), Listing of Securities, Secondary Markets:
Operations, Types of brokers, Mechanics of Investing, Objectives of Investments, SEBI, Market
Indices.

III Stock Market Analysis:

a) Fundamental Approach

b) Technical Approach

c) Efficient Market Theory

Security Credit Rating, Valuation of Shares and Bonds

IV Portfolio Management:

Introduction to Portfolio management,

1. Markowitz Model. 2, 3 and N security Model

2. Capital Asset Pricing Model
3. Arbitrage Pricing Theory
4. Sharpe Single Index model
 5. Portfolio Revision and Evaluation Process.
6. International Diversification
7. Current Investment Scenario in India
V Regulatory Bodies & Corporate Governance

SEBI and Stock Markets,

Mutual Funds and AMFI,

Insurance and IRDA

Coporate governance and transparency, fair accounting practices and reporting to investors.

Text Books:

Sr. Author/s/Editors Title of the Book Publisher Edition and Year

No. of Publication

T0 Dharma Kumar; Cambridge Economic History of Cambridge Latest Edition

Meghnad Desai India University Press

T1 Fischer Donald E. Security Analysis and Portfolio Prentice Hall Latest Edition
and Jordan Management
Ronald J.,

T2 Sharpe William Investments Prentice Hall Latest Edition

F., Alexander
Gordon J., Bailey
Jeffery V.

T3 Kevin S. Security Analysis and Portfolio PHI India Ltd. Latest Edition
Management

Reference Books:

Sr. No. Author/s Title of the Book Publisher Edition and Year
of Publication

R1 Zvi Bodie, Alex Investments McGraw-Hill 10th Edition, 2013

Kane, Alan J. Publishing
Marcus Company Limited

R2 V. A. Avadhani Security Analysis and Portfolio Himalaya Revised 10th

Management Publishing House Edition , 2013

R3 Laurence Fundamentals of Investing Pearson 12 th Edition,

Gitman; Michael 2012
Joehnk

R4 Russel J. Fuller, Modern Investment and McGraw Hill Latest Edition

James L. Farrell Security Analysis

R5 Nalini Prava Mutual Funds in India: Excel Books 1st Edition, 2007
Tripathi Emerging Issues
R6 Lucy Ackhert, Understanding Behavioural Cengage 1st
Richard Deaves Finance Publishing India

Teaching Classwork, Discussion, Self-Study, Seminars and/or Assignment

Methodology

Evaluation 30% Internal assessment based on class attendance, participation, class test, quizzes, assignments,
Method seminar, internal examination, etc.70% External based on semester end University examination
 rd
Reference Books 1. Artificial intelligence, 3 Edition, Kevin Knight, Elaine Rich, B. Shivashankar
Nair, McGraw Hill
2. Russell Stuart Jonathan and Norvig Peter, Artificial Intelligence: A Modern
Approach, 3rd Edition, Prentice-Hall, 2010
3. A First Course in Artificial Intelligence, Deepak Khemani, McGraw Hill
4. Introduction to artificial intelligence, Akerkar, Rajendra, PHI Learning
5. Foundation of Artificial Intelligence and Expert Systems by V.S. Janakiraman,
K. Sarukesi, P. Gopalakrishnan, Mc Millan
6. Expert Systems Principles and Programming (3rd Edition) by Giarratano&
Riley, Thomson (Vikas Publishing House)
Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA
OF&A-302 Foreign Exchange Management (Full – Time)
OF&A-502 Foreign Exchange Management (Evening)

Course: OF & A – 302 Foreign Exchange Management (Full Time)

OF & A – 502 Foreign Exchange Management (Evening)
Course Code OF & A – 302 OF & A – 502

Course Title Foreign Exchange Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The main purpose of the course is to acquaint the students with the
mechanism of the Foreign Exchange Market and Derivatives.; their
functions and needs.

Course Objective The objective of the course is to provide students understanding on

measurement of foreign exchange exposure and management of
exposures and understanding determination of exchange rates.

Course Outcomes CO1 : Understand mechanism and operation of foreign exchange

market and its operational intricacies
CO2: Extrapolate the macro-economic factors affecting the exchange
rates.

CO3: Will be able to use hedging strategies and its applicability in

decision making

CO4: Able to understand foreign direct investment relating to mode

of entry.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4
Pre-requisite Basic knowledge of finance, international business, macro and international
economics
Course Content Unit 1:

Introduction to Foreign Exchange Markets and Transactions:

Spot-forward rates, Cross Rates

Quoting Foreign Exchange Rates

Bid-Ask Spread

Official and Free Market Rates

Unit 2:

Derivatives:

Currency Futures

Currency Options
Swaps: Currency and interest rate

Unit 3:

Theory and Practice of forecasting exchange rates

Financial and Socio-Political Factors

Technical Analysis

(BOP/PPP/IFE/IRP/charting and other technique)

Unit 4:

Corporate Exposure Measurement and Management:

Translation

Transaction

Economic

Unit 5:

Exposure Management:

Alternative Strategies for Exposure Management

Exposure Management Techniques

Parameter and constraint of exposure management

Reference Books Sr. Edition and Year
Author/s Title of the Book Publisher
No. of Publication
Multinational 10th Edition
Shapiro
1 Financial Wiley 2016
A.C.,
Management
International
Financial Tata-
2 Apte. P.G., Management. Mcgraw Latest Edition
Hill

International
Madura Corporate Finance. Cengage
3 10th Edition
Jeff Learning

Luca Trading in the

Prentice Latest
4. Comelius, Global Currency
Hall,
Market
Hull John
Pearson
C. Option, Futures
5. Education Latest
Other Derivatives
Inc. Delhi,
Sutton,
New York
W.H., , Trading in currency
6. Institute of Latest
Options
Finance

Teaching Methodology Classwork, Discussion, Numerical examples, Self-Study, Guest Lectures, Seminars
Assignment, Case Study.

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, internal examination, etc. 70% External based on
semester end University examination
 MBA 3rd Semester

OF & A 303: Financial Derivatives

Course Code OF & A 303

Course Title Financial Derivatives

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course The objective of this course is to give an in depth knowledge of the functioning of
the derivatives securities market.

Course Objective To make students acquainted with concepts of Financial Management and its
applications.

Course Outcomes CO1: This course will make students capable to utilize knowledge of all aspects of
derivative market theory and the roles they play in the financial markets

CO2: This course will make students capable to identify how derivative
instruments can be used to change or hedge risk and evaluate risks and pay-offs
associated with trading such instruments and their implications

CO3: This course will help students to understand the basic risk management and
trading strategies using futures and options

CO4: This course will help students to critically evaluate the techniques used for
valuation of options and the factors that determine valuation.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basics of Stock Market, Mathematics

Course Content Unit 1:

Introduction to Derivatives

Derivatives, Forwards and Futures Contract, Options, Traders in Futures and

Options Market, Functions Performed by derivative markets

Unit 2:

Forward and Futures Contract

Trading in Futures Contract, Market Participants in a Future Market: Hedgers,

Speculators and Arbitrageurs, Hedging using Futures Contract, Valuation of
Forward and Future Contracts, Badla Trading

Unit 3:

Options Contract and Trading Strategies

Characteristics of Options Contract, Option Pricing, Option Trading Strategies

Unit 4:

Valuation of Options

Models of Valuation of Options: Binomial Model and Black-Scholes Model,

Limitations of Black and Scholes Model

Hedging Using Options

Unit 5:

Indian Securities Market

Swaps, Formation of SEBI and aftermath, Introduction of Future and Options in

India, L.C. Gupta Committee Recommendations on introducing derivatives in
India.
Reference Books 1. Financial Derivatives, Vohra and Bagri, Tata McGraw Hill
2. Financial Derivatives, John Hull, Pearson Co.
3. Financial Derivatives, Keith Redhead, Prentice Hall

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 rd
MCA 3 Semester

Course: OF&A-304: CORPORATE TAXATION AND FINANCIAL PLANNING

Course OF&A-304
Code
Course Title CORPORATE TAXATION AND FINANCIAL PLANNING
Credit 4
Teaching 4 Hrs
per Week
Minimum 15 (Including Classwork, examination, preparation, holidays etc.)
weeks per
Semester
Effective June 2020
From
Purpose of To make the learners aware of the various tax guidelines as applicable to the individual and businesses,
Course and further to apply the knowledge to plan their taxes effectively.

Course To create an understanding of the Direct and Indirect tax structure in India, as applicable to an individual,
Objective Business entities, and corporate bodies and to provide an opportunity to carry out tax planning and
management in Indian Business.
Course CO1: Understand of the tax structure as applicable to an individual and help them to do tax planning for
Outcomes themselves.
CO2: understand of the tax structure as applicable to corporate bodies and to provide opportunity to
corporate tax planning and management in Indian Business
CO3: explore the various aspects of calculating and taxing of salaries as received by an employee
CO4: understand the norms and guidelines related to the determination of residential status of an
assessee
CO5: understand the chargeability and norms of charging tax on the income from house property
CO6: understand the concept of capital gains and calculate the tax on income from capital gains
CO7: Understand various concepts like, setoff and carry forward of loss, TDS, income expected from tax.
CO8: Explore the norms for taxing agricultural income in India
CO9: Understand the various aspects of tax planning of new business in India and corporate taxation.
Mapping PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
between CO1
COs with CO2
PSOs CO3
CO4
CO5
CO6
CO7
CO8
CO9
Pre- Basics of tax system in India.
requisite
Course MODULE: 1 INTRODUCTION (overview of the subject), brief discussions on the topics covered in
Content syllabus. BASIC CONCEPTS gross and net total income, calculation of taxable income. Available tax
planning options for individuals, INCOME EXEMPT FROM TAX AGRICUTURAL INCOME: definition,
income which is partially agriculture and partly business, computation of net agricultural income.
INCOME TAX AUTHORITIES: tax authorities, CBDT.

MODULE: 2 RESIDENTIAL STATUS: general norms and its relevance, residential status of an individual,
HUF and company. Tax incidence and tax planning in regards to residential status. SALARY: Meaning
and characteristics, chargeability of salary, basis of charge, Accrual of salary, Leave encashment,
Gratuity, Pension, Allowance, Retrenchment Compensation, VRS, Perquisites

MODULE: 3 INCOME FROM HOUSE PROPERTY: Chargeability, applicability of sec. 22, Principal of
Mutuality, Computation of income from a let out house property, computation of income from a self
occupied property, tax planning CAPITAL GAINS: Concept and basic types of capital assets, tax liability
of capital gains, computation of capital gain, tax free capital gains, Transfer, exemptions under capital
gains

MODULE: 4 SET OFF AND CARRY FORWARD OF LOSSES: mode of setoff and carry forward of losses,
inter source and head adjustments, carry forward of loss. TAX DEDUCTED AND COLLECTED AT SOURCE
Schemes of TDS, deduction of tax from salary, tax collection at source. Fundamentals of GST, Dual GST
model, GSTN & GST Council, Registration under GST Law, Levy & Collection of tax, Input Tax Credit
MODULE: 5 CORPORATE TAXATION: Basic concept and importance, tax planning of new business, Tax
Planning and Financial structure of a company, tax planning while converting sole proprietary or firm
into company, Tax Planning of business expenditure, tax planning of depreciation: block of assets,
written down value, DDT, MAT., Tax Treatment of losses of corporate sector, Tax planning aspect of
ownership vs. leasing: purchase of asset, sale of assets used for scientific research, Tax Planning
regarding foreign collaboration, holding and subsidiary company, Tax Planning regarding income tax
survey, tackling income tax searches and seizures & tax planning to avoid penal interest and penalties.

Referen Sr.
Author Title Publisher
ce No
Books Dr. Vinod K. Singhania, Dr.
1 Direct taxes, law and practice Taxmann
Kapil Singhania
Vinod K. Singhania, Dr. Corporate Tax Planning and Business tax
2 Taxmann
Monica Singhania procedures with case studies
Himalaya
3 R.G. Saha, Usha Devi N Income tax (Direct Tax)
Publishing house
V.P.Gaur, D.B.Narang, Rajeev
4 Corporate Tax Planning and Management Kalyani Publishers
Puri
Dr. Vinod K. Singhania, Dr. Students guide to income tax, Problems and
5 Taxmann
Monica Singhania solutions
Orient
6 Lakhotia R.N. Corporate Tax Planning
Paperbacks, India
7 Bhagwatiprasad Direct taxes S. Chand
Teachin Classwork, Discussion, Case Studies, Self-Study, Seminars and/or Assignment
g
Method
ology
Evaluati 30% Internal assessment based on class attendance, participation, class test, quiz, assignment,
on seminar, internal examination, etc. 70% External based on semester end University examination
Method
 MBA (Full-time) Semester-III & MBA (Evening) Semester-V
OMK-301 and OMK-501 Consumer Behaviour and Marketing Research

Course Code OMK-301 and OMK-501

Course Title Consumer Behaviour and Marketing Research

Credit 04

Teaching per 4 Hrs

Week

Minimum 15 (Including Classroom teaching, Examination, Preparation, Holidays etc.)

weeks per
Semester

Effective June 2020

From

Purpose of The purpose of the course is to provide an understanding of the theory and concepts of consumer behaviour. It is
Course also intended to acquaint the students apply their understanding in making decision related to marketing strategies
in real life situation.

Course The basic objective of this course is to develop an understanding about the consumer decision making
Objective process and its applications in marketing function of firms.

Course CO1 : Explain students the core concepts and theories related to consumer behaviour
Outcomes
CO2 : Impart students the skills necessary to apply their knowledge in understanding consumer
behaviour in real life situation
CO3 : Train students to apply their knowledge in problem solving and decision-making related to
consumer behaviour
CO4 : Expose the students to various techniques of consumer research, marketing research and Big Data
Analysis
CO5 : Explain the students the importance of culture and its influence on consumer behaviour
CO6 : Explain the students the techniques of measurement of various concepts of consumer behaviour

Mapping PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

between COs
with PSOs CO1

CO2

CO3

CO4

CO5

CO6

Pre-requisite Basic knowledge of Marketing Management

Course
Content
Module Contents
1 Introduction to Consumer Behavior

 Defining Consumer Behaviour and Neuro-marketing; Models of Consumer Behaviour,

Consumer Behaviour and Role of Technology; Market Segmentation, Targeting and
Positioning, Segmentation Research

2 Consumer As Individual

 Personality, Theories of Personality and Self-Concept; Influence of Personality and Self-

concept on Buying Behaviour
 Consumer Motivation; Qualitative and Quantitative Measurement of Motives

3 Consumer As Individual

 Consumer Perception; Consumer Imagery; Perceived Quality and Perceived Risk

 Consumer Learning; Theories of Learning; Consumer Memory, Retention and Retrieval;
Reinforcement and Schedules of reinforcement; Measurement of Learning and
Involvement
 Consumer Attitude Formation and Change; Models of Attitude; Fishbein’s Models of
Attitude Measurement; Strategies for Attitude Change, Measurement of Consumer
Attitude

4 Environmental Influences, Communication and Consumer Behaviour

 Persuading Consumers
 Social and Mobile Media
 Reference Group and Word-of-Mouth; Measurement of Opinion Leadership
 The Family and Social Class; Measurement of Social Class
 Culture and its influence on Consumer Behaviour; Measurement of Culture

5 Consumer Decision Making and Marketing Research

 Consumer Decision Making Process
 Diffusion and Adoption of Innovations
 Consumer Data Capturing, Warehousing and Big Data Analysis
Reference 1. Schiffman, Leon G., Joseph Wisenbilt and S. Ramesh Kumar: Consumer Behavior,
Books Pearson India Education Services Pvt. Ltd., Noida, India, Latest Edition
2. Loudon, David L.and Albert J. Delta Bitta: Consumer Behavior: Concepts and
Applications, McGraw-Hill Education, New Delhi, India, Latest Edition
3. Kardes, Frank R., Thomas W. Cline and Maria L. Cronley: Consumer Behavior: Science
and Practice, South-Western, a part of Cengage Learning, India, Latest Edition
4. Mukherjee, Srabanti: Consumer Behavior, Cengage Learning, India, Latest Edition
5. Hoyer, W. D., D. J. MacInnis, and Pinaki Dasgupta : Consumer Behavior, Biztantra, New
Delhi, Latest Edition
6. Kumar, Ramesh S.: Consumer Behavior and Branding, Pearson Education India, New
Delhi, Latest Edition

Teaching Lecture, Talk, Case Study, Group Discussion, Analysis of Advertisement, Video Clippings, and
Methodology Assignment based on field-work

Evaluation Internal Assessment (Internal Test, Class Participation, Assignment, etc.) 30%
Method
University examination (End of Semester) 70%
 MBA 3nd Semester
Course: OMK-302 Integrated marketing Communicaions

Course Code OMK-302

Course Title Integrated marketing Communicaions

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Class work, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to make the learners aware about the various tools
used by the marketers for their products and services in their promotional
strategies. The dynamic of various medias, the creativity of advertisements.

Course Objective The marketing world is changing. The students needs to be

equipped with the tools and techniques of the marketing
communications. Digital marketing is one of the factor affecting the
completion scenario. The goal of the subject is to introduce the
students with the basic concepts of the subject. To teach them the
applications of these concepts in developing marketing strategies.
Indian perspectives and case studies are discussed as required by
the topic.

Course Outcomes CO1 The student will be equipped with tools to understand the
marketing communications
CO2The student will be able to apply the tools for the
different medias used by the marketer.

CO3 The student will be able to understand the creativity used

in advertising and other promotional tool.

CO4 The student will be able to understand the social and

ethical aspects of Marketing communications

CO5 The student will skilled in developing a IMC plan for a

product/service/social idea

CO6

The student will be able to use various media plans and

 develop promotional programs.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3
CO4

CO5

CO6

Pre-requisite Basic understanding of marketing management.

SR NO MODULE MODULE/SUB MODULE

1. MODULE 1 An introduction to Integrated marketing Communications

Enhancing brand equity through IMC.

Tools Of IMC: Direct marketing. Public relations, Internet, social media,

mobile marketing, sales promotion.

Indian marketing scenario. Examples of Indian Brands.

2. MODILE 2. IMC SITUATION ANALYSIS

Marketing Segmenting, Targeting, Positioning

Consumer Behaviour.

Social marketing communications.

Indian examples and case studies.

Case study of Kumbh-Mela and use of IMC.

3 MODULE COMMUNICATION PROCESS

 3. Models of communications

Source, message and channel factors. Examples from Indian

advertisements. Indian Social issues using IMC.

4 MODULE CREATIVE STRATEGIES- creativity in advertising. Types of creativity.

4.
models of creativity.

Appeals and executions, formats of creativity, production process of Copy

writing.

Indian creativity and representation of India in Canns festival. Indian

creative copy writers.

5 MODULE 5 MEDIA PLANNING-

Concepts of media planning, format, types of media. Advantages and

disadvantages of media.

Traditional media. Broadcast, print. Support media.

Modern media. Digital media, social media. Internet- interactive media

6. MODULE 6 MEASURING EFFECTIVENESS – methods to measure effectiveness,

importance. Copy testing.

7 MODULE 7 Macro aspects of Advertising

Social and economic aspects In Indian context.

Ethical aspects . Role of ASCI. Case studies from Indian organizations

Sr No Authors Title of the book Publisher

1. Belch & Belch Advertising and Promotion –An IMC Mc Graw Hill Education
approach

2 Clow, Baack Integrated Advertising, promotion, and Pearson education

marketing Communications

3 Kruti Shah & Alan Advertising & Promotions an IMC Tata McGraw-Hill Publishing
D’Souza perspective Company Limited

4. S. Neelamegham Marketing in India Vikas publications

5 Sidharth Case Studies in Marketing Pearson publications

Balakrishnan
 MBA (Full-time) Semester-III & MBA (Evening) Semester-V
OMK-303 and OMK-5030 Marketing of Services

Course Code OMK-303 and OMK-503

Course Title Marketing of Services

Credit 04

Teaching per 04 Hrs

Week

Minimum 15 (Including Classroom teaching, Examination, Preparation, Holidays etc.)

weeks per
Semester

Effective June 2020

From

Purpose of Services are a dominant economic driver in the Indian economy. The course is designed to develop insights into
Course emerging trends in the service sector in a developing economy and tackle issues involved in the management of
services.

Course The course intends to supplement basic marketing and marketing strategy courses by focusing on
Objective problems and strategies specific to marketing of services. It deals with the challenges commonly
encountered in marketing services -- such as intangibility, difficulty in synchronizing demand and
supply, difficulty in controlling quality and retaining customers.

Course CO1 : Explain students the core concepts and theories related to marketing of services
Outcomes
CO2 : Impart students the skills necessary to apply their knowledge in understanding of services
marketing to solve real life problems
CO3 : Train students to apply their knowledge in problem solving and decision-making related to
marketing of services and service business
CO4 : Expose the students to various Strategies used by successful services marketers to
overcome these challenges faces by the services marketers in the VUCA environment at national
and international levels
CO5 : Explain the students the unique marketing mix elements of services and apply their
knowledge in decision making related to services marketing
CO6 : Acquaint the learners with the contemporary issues in services marketing

Mapping PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

between COs
with PSOs CO1

CO2

CO3

CO4

CO5
CO6
Pre-requisite Basic knowledge of Marketing Management
Course Module Module / Sub-Module
Content No.
I *Basics of Services Marketing:
What are Services? ; Why Study Services? ; Role of services in the economy;
Services and Technology - technology in service encounter, self service,
automation in services, Internet services; Distinctions between Services and
Goods; Services Marketing Mix; Positioning of services
Case Study: The Annapoorna Dabbawalla Company Ltd.* T3- Nargundkar
Rajendra, pp26-32
*Customer Behaviour in Service Encounter:
Four Categories of Services – People-Processing, Mental-Stimulus Processing,
Possession- Processing, and Information-Processing;; Customer Decision
Making – Pre-purchase Stage, Service-Encounter Stage and Post-Encounter
Stage; ; Customer Expectations and Perceptions of Services – Zone of
Tolerance;
Case study: Shoppers Stop: Targeting the Young* R11- Kumar Ramesh S. pp
96-115

II Services Marketing Mix:

*Product – Core and Supplementary Elements, Branding Service Products
Case Study: Infosys: The Challenge of global branding* R11- Kumar
Ramesh S. pp.303-321
*Price – Role of Non-monetary Costs, Pricing Strategy Pricing and Revenue
Management, Yield Management, Dynamic Pricing
Case Study: Why Differential Pricing Helps the Poor? *F5- Jauhari Vinnie
and Dutta Kirti, pp 356-359
*Place – Service Distribution, Role of Customers in Service Delivery, Delivery
through Intermediaries, Franchising, Electronic Channels, Self-Service
Technologies
Case Study: E-Chaupal Initiative of ITC* T3- Nargundkar Rajendra, pp88-90
*Promotion – Role of Marketing Communication, Marketing Communication
Mix, Integrated Services Marketing Communication, Social media marketing;
Location based mobile communication
Case study: Celebrating Life through Kushboo Gujarat Ki* case developed
by Renuka Garg,
M.V. Sidhpuria and Priti Garg
III Expanded Marketing Mix:
*People – Employees’ Role in Service Delivery, Service Leadership and
Culture, Service Profit Chain; Emotional labour
Reading: Sharma Subhash (2013) Wisdom & Consciousness from the East:
Life, Living & Leadership, IBA Publication, Bangalore, pp127-132
*Process – Service Blueprinting, Service Process Redesign
*Physical Evidence - Servicescape, Service Environments,
*Managing Capacity and Demand:
Understanding Capacity, Demand Patterns, Strategies for Matching
Capacity and Demands Case Study: City bus Services* R7, Apte Govind pp
285-286
``IV Service Quality and Relationship Management:
Services Quality: Gaps Model; Measuring and Improving Service Quality;
Case Study: Balanced Scorecards in Managing Higher Education
Institutions: An Indian
Perspective, *F5- Jauhari Vinnie and Dutta Kirti, pp 449-461
Relationship Marketing: Defining Customer Relationships; The Basics;
Customer Retention; Customer Loyalty; Strategies for reducing Customer
Defections; and Customer Relationship Management (CRM), complaints
handling and service recovery
Case Study: Cineplex Entertainment: The Loyalty Program* R11- Kumar
Ramesh S. pp 54-66 Case Study: Service Failure and Recovery Strategies in
Restaurant Sector: An Indo-US Comparative Study*F5- Jauhari Vinnie and
Dutta Kirti, pp279-286
V Contemporary issues in services marketing and some major services
Case Study: MTV India: Cocreation using MTV Music Meter*, Ahuja V.
Digital Marketing,
Oxford University Press, New Delhi, pp 381-385
Case Study: Shoppers Stop: Facebook and Apps for Marketing*, Ahuja V.
Digital Marketing,
Oxford University Press, New Delhi, pp 404-405
Case Study: Domino’s India: Building Traffic through Content
Propogation*, Ahuja V. Digital Marketing, Oxford University Press, New
Delhi, pp 219-223

Major Services:
Healthcare-Aravind EyeCare,
SkyHealth Telehealth Centres Airlines-
Jet Airways
Insurance: LIC ousing Finance Sector-HDFC Banking-SBI
Reference 1. Lovelock Christopher, Wirtz Jochen and Chatterjee Jayanta, Services Marketing: People, Technology,
Books Strategy, Pearson Prentice Hall, Latest Edition
2. Zeithaml V. A., Bitner M.J., Gremler D.D., and Pandit A., Services Marketing: Integrating Customer Focus
Across the Firm, Tata-McGraw Hill, Latest Edition
3. Nargundkar, Rajendra, Servies Marketing: Text and Cases, McGraw Hill, Latest Edition
4. R. Srinivasan, Services Marketing, Prentice Hall of India, Latest Edition
5. Fitzsimmons J. A. and Fitzsimmons M. J., Serie Management: Operations, Strategy, Information
Technology, Tata McGraw Hill, Latest Edition
6. Clow K. E. and Kurtz D. L., Servies Marketing: Operations, Management and Strategy, Biztantra, Latest
Edition
7. Gronroos Christian, Service Management and Marketing: Customer Management in Service Competition,
Wiley India, Latest Edition
8. Jauhari Vinnie and Dutta Kirti, Services: Marketing, Operations and Management, Oxford University Press,
Latest Edition
9. Metters R. D., Metters K. H., Pullman M., and Walton S., Successful Servie Operations Management,
Thomson Learning, Latest Edition
10. Apte Govind, Services Marketing, Oxford University Press, Latest Edition
11. Godson Mark, Relationship Marketing, Oxford Uniersity Press, Latest Edition
12. Baran, R. J., Galka R. J. and Strunk D. P., Customer Relationship Marketing, South-Western Cengage
Learning, Latest Edition
13. Howdhary N. and Chowdhary M., Testbook of Marketing of Services: The Indian Experienes, MacMillan
Publishers India Ltd., Latest Edition
14. S. Ramesh Kumar, Case Studies in Marketing Management, Pearson India, Latest Edition

Teaching Lecture, Talk, Case Study, Group Discussion, Analysis of Advertisement, Video Clippings, and
Methodology Assignment based on field-work

Evaluation Internal Assessment (Internal Test, Class Participation, Assignment, etc.) 30%
Method
University examination (End of Semester) 70%
 MBA (Full Time) Semester- III and MBA (Evening) Semester- V

OMK-304 and OMK- Digital Marketing

Course Code OMK-304

Course Title Digital Marketing

Credit 04

Teaching per Week 04 Hrs

Minimum weeks per Semester 15 (Including Classroom teaching, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to acquaint the learners to carry out marketing
activities using digital technology and to leverage the advantage of technology in
enhancing the reach of marketing.

Course Objective The digital revolution taking place in India has changed the way firms carry out its
marketing activities. The course aims to develop necessary skills to perform
marketing activities and programmes using digital platform. The course contents
are expected to help the students in planning and implementing an effective digital
marketing strategy for the firms they work with.

Course Outcomes CO1 : Provide the students with skills necessary for carrying out marketing
activities
CO2 : Explain the students to carry out marketing using various digital
platforms
CO3 : Explain the students analyze and monitor digital marketing activities
using various tools
CO4 : Train the students design and develop website and blogging site
CO5 : Acquaint the students with various social media and leverage them
for marketing activities
CO6 : Train the students to develop proficiency to design and manage a
digital marketing campaign

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3
CO4

CO5

CO6

Pre-requisite Knowledge o Marketing Management (CP-201)

Course Content

Module Contents
1 Introduction to Digital Marketing – Models of Digital
Marketing
Search Engine Optimization (SEO) – Understanding the
nuances of search engine, Optimizing Search Process to get
website listed among top search engine results, Google
AdWords
Search Engine Marketing (SEM) – The role of pay per
click in website listing, Placing and running advertisements on
Search Engines.

2 Web Analytics – Measure, monitor and evaluate the web-

metrics such as website traffic and campaign statistics, Making
business decisions from the metrics available in Digital Media

3 Email Marketing – Designing email marketing campaign,

Developing users / potential users list, Delivering the marketing
communication to the targeted audience, Creating a bridge
between offline and online database / contents, Google Analytics

4 Social Media Marketing (SMM) – Introduction to social

media, integrating social media in marketing activities and
programs, Product Promotion using social media

5 Mobile Marketing (MM) – Strategizing marketing through

smart devices, Planning and executing marketing activities /
programs using mobile Apps, QR codes, location and SMS.

6 Content and Blog Marketing (CBM) – Planning and

executing effective blogs for increased audience engagement,
Using white paper, brochure, and case studies for unique
interaction with the target audience.

7 Digital Marketing Tools – Tools for developing new

product, for persuading customers, for distribution, and for
setting price; Applications and Tools of Digital Marketing –
Drop Shipping, Print on Demand, Blogging, and Affiliate
Marketing; Building E-commerce website using WordPress
Reference Books 1. Kotler P., Kartajay H., and Setiawan I. (2016). Marketing 4.0:
Moving from Traditional to Digital, ISBN: 978-1-119-34120-
8, Wiley, USA.
2. Kaushik, Avinsh (2009). Web Analytics 2.0: The Art of Online
Accountability and Science of Customer Centricity, ISBN:
978-0-470-52939-3, SYBEX, A Wiley Brand, USA.
3. Holmes, S. (2017). Social Media Marketing 2018: How to
boost your Company’s Success With Facebook, Twitter,
Instagram & Co., Open Web Learning Institute, Germany.
4. Clarke, A. (2017). SEO 2017: Learn Serach Engine
Optimization with Smart Internet Marketing Strategies,
Simple Effectiveness Publishing, USA.
5. Brodie, Ian. (2013). Email Persuasion: Captivate and Engage
your Audience, Build Authority and Generate More Sales
with Email Marketing, Rainmaker Publishing, USA.
6. Reardon, Joe and Reardon Dale (2015). Blogging: Practical
Guide to Plan your Blog: Start your Profitable Home-Based
Business with a Successful Blog, Copyrighted Material,
Amazon.com
7. Rabazinski, C. (2015). Google AdWords for Beginners: A Do-
It-yourself Guide to PPC Advertising, E-Book distributed by
Smashwords.

Teaching Methodology Lectures, Case Discussion, Hands-on Exercise, Presentation, and Assignment

Evaluation Method Internal Assessment (Internal Test, Assignment, Class Participation) 30%

University Examination (End of Semester) 70%

 MBA FULL TIME SEMESTER 3 & EVENING SEMESTER 5
Human Resource Developement and talent management
OHR-301 & OHR-501

Course Code OHR-301 & OHR-501

Course Title Human Resource Developement and talent management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to impart theoratical and practical knowledge for
human resource developement and train the students to be the trainers.

Course Objective The purpose of this paper is to provide an in-depth understanding of the
role of Human Resource Development as an HR manager and to enable
the course participants to manage the Training systems and process.

Course Outcomes CO1: After studying this paper students will get an in-depth understanding
of therole of Human Resource Development as an HR manager.
CO2: They will lean skills to manage and conduct on the job and off the job
Training programs.
CO3: They will learn a detailed concept of Talent management.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

Pre-requisite Basic knowledge of Business communication and human resource management

Course Content Unit 1: Human resource development – an overview

T&D overview, Training process

Unit 2:Learning process

Training needs assessment

Unit 3:Instruction objectives and lesson plan

Training climate and pedagogy

Designing training program -Developing training modules

Unit 4:Training method and techniques,

Coaching and mentoring,

Methods of Managerial development used in Indian Organizations

Facilities planning and training aid

Training evaluation

T&D and trainer’s role

Unit 5:Learning Organizations

Career management and development

Potential appraisal

Human Resource Development in India

PCMM (People Capability Maturity Model)

Reference Books Book title Author Publisher

Human Resource R. Krishnaveni Excel books

Development: A

Researcher's Perspective Neelu Rohmetra Anmol Publications

Human resource
development: challenges
and opportunities

Training & Development: Dr. B. Jankiraman Dreamtech Press

Indian Text Edition
 Human Resource Werner & Cengage Learning
Development Desimone

Training and Dr. R K Sahu Excel books

Developement

Improving Training Beunet, Roger ed. Aldershot, Gower

Effectiveness

The Theory & Practice of Bucklely R & Caple, Kogan & Page
Training Jim

Teaching Methodology Lectures, Presentations, Case dscussion, Management Activities, Role plays

Evaluation Method 30% Internal assessment based on class attendance, participation,

assignment, internal examination & presentations

70% External based on semester end University examination

 MBA FULL TIME SEMESTER 3 & EVENING SEMESTER 5

MBA 3nd Semester

Course: OHR-302 & OHR-502: Labour management and industrial relations

Course Code OHR-302 & OHR-502

Course Title Organizational Development and Change Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to impart theoratical and practical knowledge in the
field of Labour management and industrial relations

Course Objective The objective of this course is to introduce the students to major industrial and
labour laws applicable to Indian industries and to make them capable to understand
legal aspects related with employment.

Course Outcomes CO1: students will get understanding of the evolution of industrial
relations, trade union movement in India

CO2: learners will gain deeper knowledge about Labour Policy and
development of various LabourLegislations in India

CO3: They will develop skills in interpreting the terminology and provisions
used in various labour legislations, implementing it at workplace and
observing legal compliance at workplace.

CO4: Students will recognize various mechanisms available for redressing

or resolving industrial disputes

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basic knowledge of Business environment and human resource management

Course Content Unit 1: Growth of Industrial Labour in India
Characteristic of Industrial Labour
Industrial Jurisprudence
Industrial Revolution in India

Unit 2:Labour Policy in India, Growth of Labour Legislations in India

Principles of Labour Legislation – Social Justice, Social Equity

Trade Union movement in India
Industrial Relations–Definition, Contents, Objectives, Participants,
Aspects and Programs
Unit 3:Industrial Disputes – Forms/Types, Causes, Preventive Measures of ID

Institution of Labour Welfare Officer

Tripartite and Bipartite Bodies
Worker’s Participation in Management
Collective Bargaining
Dispute Settlement Machineries – Conciliation, Arbitration, Adjudication,
Industrial Peace and Industrial Harmony, Social Security.
Unit 4:The Industrial Disputes Act, 1947, The Industrial Employment (Standing
Orders) Act, 1946,
Unit 5:The Trade Union Act, 1926, The Factories Act, 1948

Reference Books Book Title Author Publisher

Dynamics of Industrial C. B. Mamoria, Satish Himalaya Publishing House
Relations Mamoria and S.V. Gankar
Hand Book of Industrial N. D. Kapoor Sultanchand Sons
Law

Industrial Law P.L. Malik Eastern Book Company

Industrial Law S.N.Mishra Allah bad Law Agency

Teaching Methodology Lectures, Presentations, Case dscussion, Discussions

Evaluation Method 30% Internal assessment based on class attendance, participation,

assignment, internal examination & presentations

70% External based on semester end University examination

 MBA FULL TIME SEMESTER 3 & EVENING SEMESTER 5
OHR-304 & OHR 504
Strategic and global human resource managemet

Course Code OHR-304 & OHR 504

Course Title Strategic and global human resource managemet

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to impart theoratical and practical knowledge in the
field of strategic human resource management and international human resource
management

Course Objective Distinguish the strategic approach to human resources from the traditional
functional approach. Understand the relationship of HR strategy with overall
corporate strategy. Look at HRM in a broader, comparative and international
perspective to deal with complex issues and manifold risks. To be more sensitive to
cross-cultural issues and understanding of international approaches in dealing with
people in organizations.

Course Outcomes CO1: After studying the subject students will be able to distinguish the
strategic approach tohuman resources from the traditional functional
approach.

CO2: They will gain the knowledge of HR policies and practices with
strategic perspective.

CO3: Subject will give a clear insight for International HR polices and
practices.

CO4: Student will be more sensitive to cross-cultural issues and

understanding ofinternational approaches in dealing with people in
organizations.
Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4
Pre-requisite Basic knowledge of strategic management and human resource management

Course Content Unit 1: Business Strategy and Organizational Capability

SHRM: Aligning HR with Corporate Strategy

SHRM: Universalistic, Contingency and Configurational Approaches
Unit 2:Strategic HR Planning Acquisition and Development

Change, Restructuring and SHRM

Valuating the Effectiveness of SHRM
Unit 3:Concept of global HRM

Global Environment of HR
HR challenges faced by MNCs in India
Unit 4:International Recruitment and Selection

Indian expatriates-overview
Cultural Factors/Issues in Performance Management
Developing International Staff and Multinational Teams.
Unit 5:Managing Global, Diverse Workforce

HR/IR issues in MNCs and Corporate Social Responsibility.

Reference Books Book Title Author Publisher

Strategic Human Resource Tanuja Agarwal Oxford University

Management
Press

Strategic Human Resource Anuradha Sharma Response books

Management – An Indian
Aradhana Khandekar
Perspective

Strategic Management Peter Wright et al Prentice Hall

Concepts and Cases

Strategic Human Resource Jeffrey A. Mello Thomson

Management

International Human Resource

Peter J. Dowling South Western
Management
 International Human Resource
P L Rao Excel Books
Management

International HRM K Aswathappa Tata Mcgrow Hill

Teaching Methodology Lectures, Presentations, Case dscussion, Management Activities.

Evaluation Method 30% Internal assessment based on class attendance, participation,

assignment, internal examination & presentations

70% External based on semester end University examination

 MBA 3rd Semester

OP & O 301: Applied Operation Research

Course Code OP & A 301

Course Title Applied Operation Research

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course The course is designed to present the scope of various quantitative methods with
enough specification so that the manager understands the reasoning behind the
methods and is able to interpret their results.

Course Objective To make students acquainted with concepts of Applied Operation Research

Course Outcomes CO1: Ability to understand and analyze managerial problems in industry so that
they are able to use resources (capitals, materials, staffing, and machines) more
effectively.

CO2: Knowledge of formulating mathematical models for quantitative analysis of

managerial problems in industry.

CO3. Skills in the use of Operations Research approaches and computer tools in
solving real problems in industry.

CO4. Mathematical models for analysis of real problems in Operations Research.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basics of Mathematics

Course Content Unit 1:

Linear programming, Formulation of linear optimization Models, Simplex and

Transportation models, Sensitivity testing and duality.

Unit 2:

Dynamic programming and its applications, Integer programming and combination

models, Network analysis, Shortest route and other network models.

Unit 3:

Waiting lines and its applications, simulation and its applications, goal
programming and its application to business. Growth of urbanization and
problems of transportation; Transport challenges and limitations.

Unit 4:

Government activities in transportation, Transportation systems-Planning,

Operation; Transportation Modes and their selection, sequential Travel demand
forecasting models.

Unit 5:

Future developments in transportation; Motor vehicle Act 1988 and its impact on
urban transport system ; Emission norms.
Reference Books 1. Gupta M P ,and Sharma J K , Operations research for management . New
Delhi , latest edition
2. Sharma J K , Operations research : Theory and Applications , New Delhi ,
Macmillan India , latest edition
3. Kapoor V K , Operations research , new Delhi , sultan chand publications ,
latest edition
4. Gupta M P .Metropolitan Transportation system , New Delhi , national 1983
5. Dickey J.W Metropolitan Transportation Planning New Delhi , Tata McGraw
Hill , Latest edition .

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA 3rd Semester

OP & O 302: Logistics and Supply Chain Management

Course Code OP & A 302

Course Title Logistics and Supply Chain Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course Developing an understanding of the significance of logistics and supply chain
management to achieve effective supply and distribution management.

Course Objective To make students acquainted with concepts of Logistics and Supply Chain
Management.

Course Outcomes CO1. Understand the fundamentals of elements and functions of supply chain,
role of drivers and demand forecasting.

CO2. To apply various techniques of inventory management and their practical

situations.

CO3. Analyze how supply chain decisions related to facility location can be applied
to various industries and designing the supply chain.

CO4: Develop analytical skills using advancements in information technology to

implement the concepts of logistics and supply chain system to aid decision
making.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basics of Mathematics

Course Content Unit 1:

Introduction to supply chain management (SCM), (Evolution of SCM, Functional

integration of logistics and operations, Coordination of material, financial and
information flows)/

Unit 2:

Performance Measures for SCM, Issues in marketing and customer service

(Efficient customer response, Planning for Uncertainty, Product Costing for
Uncertainty, Forecasting Issues in Supply Chain Management.

Unit 3:

Network Modeling & Strategic Lead Time Management, Product and Process
Design for SCM, Order Processing and Inventory Control for SCM, Transportation
and Third Party Logistics.

Unit 4:

From Vertical Integration to Virtual Integration, SCM and Information Technology ·

Transiting from Made-To-Stock to Build-To-Order.

Unit 5:

Inter-firm Integration: Implementation Issues, Supply Chain Management in the

Indian Environment.
Reference Books 1. Bhatt Sridhar ,‖ Essentials of logistics and supply chain management,
Himalaya publishing House.
2. D Simchi-Levi, P Kaminsky and E Simchi-Levi; Designing & Managing the
Supply Chain; McGrawHill/Irwin, 2002.
3. Chopra, S. and Meindl, P, Supply Chain Management: Strategy, Planning and
Operation, Pearson Education Asia, 2001.
4. Shapiro, J. S., Modeling the Supply Chain, Duxbury Press, 2001.
5. Magee, J.F., Copacino, W.C. and Rosenfield, D.B., Modern Logistics
Management, Wiley, New York, 1995.
6. Dornier, P., Ernst, R., Fender M. and Kouvelis, P., Global Operations and
Logistics: Text and Cases, Wiley, New York, 1998.
Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA 3rd Semester

OP & O 303: Production Planning and Control

Course Code OP & A 303

Course Title Production Planning and Control

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course This course is meant to familiarize the students with various techniques useful for
production planning and control.

Course Objective To make students acquainted with concepts of Production Planning and Control
and its applications.

Course Outcomes CO1: Understand the requirement of production planning and control for
manufacturing organizations.

CO2: Develop skills to estimate and use appropriate planning and control
techniques.

CO3: Ability to evaluate, analyze and make decisions for short term as well as long
term organizational growth

CO4: Develop skills to perform production planning and control operations for any
manufacturing organization.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basics of Mathematics

Course Content Unit 1:

Introduction to PPC, Basic Approaches to aggregate production scheduling,

quantitative approaches to Aggregate Planning.

Unit 2:

Evaluation of Decision system and Rules for aggregate planning, Aggregate

Production Inventory Policies.

Unit 3:

Materials Requirement Planning, Batch planning and shop Loading, Safety stock
policies, Mass production Flow line design system, Order delivery and Production
control, Job scheduling – Flow Shop, Job shop scheduling.

Unit 4:

World Class Manufacturing environment, Imperatives for success in Technology,

System approach in change in mind set.

Unit 5:

Strategic decisions in manufacturing management, Technology principles

advocated by Eliyahn Goldtfratt.
Reference Books 1. Principles of Production Control, Burbidge, John L. London , Donald and
Evans.
2. Readings on Production Planning and Control, Caubang Ted C,. Geneva ILO.
3. Production and Inventory control Handbook, Greene, James H , McGraw Hill.

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA 3rd Semester

OP & O 304: Total Quality Management

Course Code OP & O 304

Course Title Total Quality Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course The objective of this course is to acquaint the students with to make clear to
candidates the basic concept of Total Quality (TQ ) From design assurance to
service assurance ; to give emphasis on international quality certification systems
– ISO 9000 and other standards and their applicability in design , manufacturing
,quality control and services , to closely interlink management of quality ,
reliability and maintainability for total product assurance to focus on quality of
services in contemporary environment .

Course Objective To make students acquainted with concepts of Total Quality Management and its
applications.

Course Outcomes CO1: The overall purpose of the course is to provide an understanding of the
process of managing quality and managing services.

CO2: The principles of Quality, Quality Assurance, and Total Quality Management
will provide an insight into the concepts of Excellence and Best Value and the
contribution of quality to strategic management.

CO3: This course aims to show how all the fundamental disciplines of business are
intrinsically linked with the concepts of service excellence and quality. Because
these concepts are so interrelated they can be shown to have a strategic
importance to the culture and success of any organization.

CO4: There are many tools and doctrines that can be used for assessing
product/service quality and selection of these tools can help in the pursuit of
excellence. This course is designed to provide a valuable perspective for future
business managers.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basics of Mathematics

Course Content Unit 1:

Basic concept of Total quality (TQ) , Evolution of Total quality management ;

Components of TQ loop, Conceptual approach to S.Q.C ,

Unit 2:

Acceptance sampling and inspection plans , statistical process control ,Process

capability studies ,Humanistic aspects of TQM, Management of QC and Z.D
.Programmers ,Quality Improvement teams ; Q-7 tools ; Fault Tree Analysis
,Quality costs ,Taguchi loss Function ,

Unit 3:

Functional linkages of quality with Reliability and maintainability analysis ;(

FTA/FMEA)and optimum maintenance decisions ;

Unit 4:

Total Productive maintenance ( TPM) ; Quality audits ,Lead assessment and ISO –
9000 standards ; Marketing aspects of T.Q ;

Unit 5:

Total quality of services ; Total quality and safety ;Six Sigma .

Reference Books 1. Statistical Quality Control, Grant Eu-gene L and Leavenworth, Richards, Tata
McGraw Hill
2. Handbook of Reliability Engineering and Management, Ireson W. G. And
Coombas, McGraw Hill

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA 4th Semester

Course: CP – 401 (Full Time) & CP – 403(Evening)

Management Control Systems

Course Code CP – 401 (Full Time) & CP – 403 (Evening)

Course Title Management Control Systems

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The main purpose the course is to impart knowledge to students to
implement the strategies successfully, process of implementation of the
strategies and the dilemma faced by managers are the main focus of this
course.

Course Objective The main objective of this course is to equip the students with skills for
effective implementation of strategies and resolving the attendant
problems.

Course Outcomes CO1 : The students will be able to understand the basic components
of management control system.
CO2: The students will be able to understand and implement the
strategies.
CO3: The students will be able to resolve the problems.

CO4: The students will be able to critically evaluate the costs of

control.

CO5: The students will be able to identify and evaluate

organizational challenges associated with the implementation
of control system.

CO6: The students will be able to apply methods of management

control in different areas.

CO7: It will enable the students to develop the ability to use relevant
concepts in discussions of control and control system.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
 CO1

CO2

CO3

CO4

CO5

CO6

CO7

Pre-requisite
Course Content Unit 1: Introduction to Management Control System and the
Environment of Management Control:

Introduction to Management Control Systems and Management Control

Environment, Strategies and Strategic Planning Control, Goals-Strategies –
Structures and Control, Key variables / Strategic Success Factors and
Control Indicators.

Unit 2: The Structure of Management Control System:

Responsibility Centers and Management Control: Investment Centre,

Expense and Revenue Centre and Profit Centre
Unit 3: Tools and Management Control System:

Information System as Support to Management Control, Management

Information System – Goals, Inputs and Outputs of MIS, Management
Information Value chain – Decision Support Systems, Decision Making
System, Expert System, Executive Information System Performance
Measurement, Controls for Differentiated Strategies, Modern Control
Methods

Unit 4: Budget as an Instrument of Control:

Process of budgeting, Performance Budgeting, Zero Based Budgeting,

Analysis of Budget Variance for Control

Unit 5: Management Control Systems for Different Organization:

Management Control in non-profit organization, Development of

Programmes and Producer’s Organizations, MNCs, Service Organizations
and Projects.
Reference Books Sr. Author/s Title of the Book Publisher Edition and
No. Year of
Publication

1 Robert Management TMH Latest

Anthony and Control System Edition
Vijay
Govindarajan

2 Pradip Kumar Management Excel Latest

Sinha Control System Edition

3 N. Ghosh Management PHI Latest

Control System Edition

4. Ravi Kishor Cost Management Taxman Latest

Edition

5. Kenneth A. Modern Pearson Latest

Merchant Management Edition
Control Systems

6. Joseph A. Management PHI Latest

Maciariello Control Systems Edition
and Calvi J.
Kirby

7. Saravanavel Management Himalaya Latest

Control Systems Edition

8. Ravindhra Management Excel Latest

Vadapalii Control Systems Edition

9. R.S. Aurora & Management Jaico Latest

S. R. Kale Control Systems Edition

10. Subhash Management Tata Latest

Sharma Control Systems McGraw Edition
Hill

Teaching Methodology Class work, Discussion, Self-Study, Seminars, Quiz, Case Studies, and Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA Semester IV (Full Time) & Semester VI (Evening)

Course: CP 401 (Full Time) & CP 604 (Evening) – Management of Financial Institutions & Services
Course Code CP – 401 (Full Time) & CP – 604 (evening)

Course Title Management of Financial Institutions & Services

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to provide basic understanding of the
working of Indian Financial systems and provide insight into the banking
financial services

Course Objective The objective of the course to familiarise the students with Indian financial
systems and impart the students with the theoretical and practical knowledge
of different banking financial services.

Course Outcomes CO1 : The subject will familiarise the students with Indian Financial
System
CO2: The students will be equip with the theoretical and practical
knowledge of different banking financial services.

CO3: The students will get the knowledge about various functions
associated with banking and insurance activities.

CO4: The students will get practice and procedures relating to

various banking business.

CO5: The students will be able to understand the intricacies of the

macro aspects of Indian Financial Systems.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5
Pre-requisite Basic knowledge of all Functional area – Marketing, Finance, and Information
Technology.
Course Content Unit 1: Introduction to Indian Financial System:

Current Scenario of financial sector in Indian Economy, Introduction to

different markets: Money and capital markets, Network of financial
institution in India, Financial Products in money market – Commercial
Paper, Certificate of Deposits and T-bills, Anti-Money Laundering (AML)
and Know Your Customer (KYC) Norms – International Best Practices and
Guidelines for Indian Banks.

Unit 2: Banking Financial Institutions & Regulatory Authorities:

Commercial Banks, Co-operative Banks, Universal Banking, Export Oriented

Financial Institutions – EXIM Bank, Agriculture Oriented Financial
Institutions - NABARD, Insurance Sector Financial Institutions,
Bancassurance, Housing Finance Institutions and Non-banking Financial
Institutions, Reserve Bank of India
Unit 3: Banks Financial Statements:

Basic Concept – Bank Liabilities, Banks Assets, Loan and Advances,

Contingent Liabilities , the Income Statement.

Financial Statements of Banks Operating in India

Analysing Bank’s Financial Statements

Key Performance Indicators for banks

Unit 4: Financial Services:

Factoring, Forfeiting, Securitization, Mutual Funds in India, Merchant

Banking Services, Credit Rating and Credit cards, Crowd Funding

Unit 5: High Tech Banking:

E- Payment Systems and Electronic Banking, Electronic Clearing System,

Electronic Fund Transfer, Digital Banking
Reference Books Sr. Author/s Title of the Book Publisher Edition and
No. Year of
Publication

1 E. Gordon & Financial Markets Himalaya Latest Edition

Dr. K. and Services Publishing
Natarajan House

2 Bharati V. The Indian Pearson Latest Edition

Pathak Financial System
– Markets,
Institutions and
Services

3 V . A. Financial Services Himalaya Latest Edition

Avdhani in India

4. Nalini Prava Financial Services Prentice Hall Latest Edition

Tripathy of India
Private
Limited

5. Justin Paul & Management of Pearson Latest Edition

Padmalatha Banking and
Suresh Financial Services

6. Dr. K. Merchant Himalaya First Edition

Ravichandran Banking and Publishing 2008
Financial Services House

7. R. M. Management of Himalaya Latest edition

Sirvastava & Indian Financial Publishing
Divya Nigam Institutions House

8. Dr. S. Merchant Thomson Latest Edition

Gurusamy Banking &
Financial Services

9. Vasant Desai Financial Markets Himalaya Latest Edition

and Financial Publishing
Services House

10. Clifford Financial markets PHI Latest Edition

Gomez Institutions and
Financial Services

11. Anil Agashe Financial Himalaya Latest Edition

Services, Markets Publishing
and Regulations House
Financial Services

12. Dr. R. Financial Services Wiley Latest Edition

 Shanmugham

13. HR Indian Financial Vikas Latest Edition

Machiraju System

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and Assignment, Guest Lectures,
Case Studies.

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA

Course: OF & A – 401 International Financial Management (Full

Time)
OF & A – 601 International Financial Management
(Evening)
Course Code OF & A – 401 OF & A – 602

Course Title International Financial Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to acquaint the Students with an overview of
International Financial System, currency market and management of International
Tax

Course Objective The main objective of the course is to impart understanding of Short and Long
Term Capital Requirements of Multinational Corporations and to provide
Perspective on Political Risk and country Risk

Course Outcomes CO1 : Comprehend the international financial system and its transactions.

CO2: Understanding the cost of borrowing long term or short term in foreign
currencies

CO3: To deal with international tax policies of countries and bilateral tax
agreements.

CO4: Understanding investments from political and country risk perspective

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4
Pre-requisite Basic knowledge of finance, taxation, international business operations and
transactions.
Course Content Unit 1:

Multinational Financial Management-An Overview

Evolution the international Management and Financial System

The Crash of 1994-96 and Beyond

International Capital Market movement and Trend

Unit 2:

Managing short term assets and liabilities - Short term financing

Financing foreign trade

Current Assets Management

Managing Multinational Financial System

Long Term Investment Decision

Foreign Direct Investment

Multinational Capital Budgeting Application and Interpretation

Unit 3:

Cost of Capital and Capital Structure of the Multinational Firm

Dividend policy of the multinational firm

Unit 4:

Introduction and Features of International Bond Markets,

New Instruments in International Capital Markets

Syndicated Euro-credits

New Issue Procedures in the Eurobond Markets

GDR – ADR

Unit 5:

Taxation of the Multinational Firm

Accounting Standard - AS - 21 and AS - 110

Unit 6:

Political and Country Risk

International Banking and Country Risk

Reference Books Sr. Author/s Title of the Publisher Edition
No. Book and Year
of
Publication
th
1 Shapiro A.C., Multinational 10 Edition
Financial
Wiley
Management

2 Apte. P.G., International Tata-

Latest
Financial Mcgraw
Edition
Management. Hill

3 Madura Jeff International Cengage

th
Financial 10 Edition
Management. Learning

4. Buckley Multinational Prentice hall Latest Edition

Adrian, Finance, of India, New
Delhi,
5. Abdullah, Financial Englewood Latest Edition
F.A. Management Cliffs, New
of the Jersey,
Multinational
Firms,
6 Levi, Maurice International Tata Latest Edition
D. Finance McGraw-Hill
publication
company Ltd,
New Delhi

7 Butler Kirt C. Multinational Vikas Latest Edition

Finance, publication
house, New
Delhi
Teaching Methodology Classwork, Discussion, Numerical examples, Self-Study, Guest Lectures, Seminars
Assignment, Case Study.

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, internal examination, etc. 70% External based on
semester end University examination
 th
MBA 4 Semester

Course:OF&A-402: Corporate Restructuring and Strategic Finance

Course Code OF&A - 402
Course Title Corporate Restructuring and Strategic Finance
Credit 4
Teaching per Week 4 Hrs
Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)
Effective From June 2020
Purpose of Course The main purpose of the course is to acquaint Sem 4 students with the concepts of
advanced strategic finance. The course strives to enable the learners to acquire
multidimensional skills so as to equip them to comprehend the process of strategy
formulation and thereby helping them to take financial and investment decisions.

Course Objective The course objective is to impart the concepts of Strategic Financial Management
and Corporate Restructuring to the learners.
Course Outcomes CO1: The students will become familiar with the concepts of corporate strategy.
CO2:They will be able to picture the real-world business scenario and the role of
strategy in making business decisions.
CO3:The students will be well versed with the concepts of Mergers and
Acquisitions, Corporate sell-offs and Divestitures, Buybacks, ESOPS, Share
Repurchases, LBOs, MBOs etc.
CO4: They will undergo training in strategic thinking and be able to relate to the
need of strategic decisions in the face of environmental and structural changes in
the economy.
CO5: They will have an in-depth understanding of Financial and Dividend decisions
as strategic planning tools.
CO6: They will have an exhaustive understanding of Firm Valuation models and
will be conversant with the use of MS-Excel for Financial Modelling and Valuation.
CO7: Students will be able to understand the nuances of corporate governance
and its implications in investment and capital budgeting decisions.
CO8: Students will be able to appreciate the role of financial engineering in
Business and Finance.
Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
CO1
CO2
CO3
CO4
CO5
CO6
CO7
CO8
Pre-requisite Advanced finance tools and techniques, Basics of Strategic Finance
No. Module Contents
1 Business Challenges for the liberalized Indian economy
-Structural Analysis of Industries
-Fundamentals of Strategic Management
-Strategic Management in India- a Historical approach
-Generic Competitive Strategy
2 Introduction To Corporate Restructuring.
- Forms of restructuring business firms.
- Types of Mergers and their characteristics.
 - Theories of Mergers and Tender offers
- Sell- Offs and Divestitures
- Going private and Leveraged Buyouts as a financial strategy.
(Including MBOs)
- Share repurchases and Exchanges as a financial strategy
3 Financing & Dividend Decisions as Strategic planning tools
1. Theory of Capital Structure, Making Capital Structure Decisions
2. Dividends as a Financial Policy (Including Models).

4 Investment and Valuation

1. Capital Budgeting Decisions under conditions of certainty
2. Valuation of Companies
5 1. ESOPs as a financial strategy for increasing shareholders wealth
2. Shareholders’ Value and Corporate Governance
3. Financial Engineering as a tool to develop financial strategy
Indian Case Studies
Reference Books:

1) Sharma Subhash (2006), Management in New Age: Western Windows, Eastern Doors, New Age
International Publishers.
2) Boeh, K. K., & Beamish, P. W. (2008). Mergers And Acquisition-Text and Cases. New Delhi: Sage
Publications India Pvt. Ltd.
3) Carney, W. J. (2009). Essentials of Mergers and Acquisitions. New York: Aspen Publishers.
4) H.R.Machiraju. (2008). Mergers, Acquisitions and Takeovers. Delhi: New Age International (P) Ltd.
Publishers.
5) Humphrey, J., Kaplinsky, R., & Saraph, P. V. (1998). Corporate Restructuring. New Delhi: Response
Books.
6) Pandey, I. (2006). Financial Management (9th ed.). New Delhi: Vikas Publishing House Pvt. Ltd.
7) Porter, M. E. (1985). Competitive Advantage-Creating and Sustaining Superior Performance. New
York: The Free Press.
8) Rajinder Aurora, K. S. (2011). Mergers and Acquisitions. Oxford University Press.
9) Ray, K. G. (2011). Mergers and Acquisitions- Strategy, Valuation and Integration. PHI Learning Pvt.
Ltd.
10) Weston, J. F., Chung, K. S., & Hoag, S. E. (2007). Mergers, Restructuring, And Corporate Control
(2007 ed.). New Delhi: Prentice Hall of India Private Ltd.
11) Weston, J. F., Mitchell, M. L., & Mulherin, J. H. (2009). Takeovers, Restructuring and Corporate
Governance. New Delhi: Dorling Kindersley (India) Pvt. Ltd.
12) Strategic Planning for Formulation of Corporate Strategy – V. S. Ramaswamy & S. Namakumari
(Macmillan India Ltd, Delhi)
13) Financial Management and Policy- V.K. Bhalla (Anmol Publication)
14) Financial Engineering – Marshal & Bansal (PHI)

Teaching Lectures, Case Discussions, Audio-visual Material (Using CDs/ Clippings), Assignments and
Methodology Presentations, Movies

Evaluation 30% Internal assessment based on class attendance, participation, class tests, quizzes,
Method assignments, seminars, internal examination, etc. 70% External marks based on semester
end University examination
 MBA 4th Semester

Course: OMK-401: SALES AND SUPPLY CHAIN MANAGEMENT

Course Code OMK-401

Course Title SALES AND SUPPLY CHAIN MANAGEMENT

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to make the learner able to face the challenges in
the department of sales and customer satisfaction

Course Objective To make students acquainted with concepts of selling and supply chain
management.

Course Outcomes CO1 : Understand the role of sales people

CO2: Understand the concepts of supply chain management

CO3: To get insight about the selling process

CO4: To understand the practice of supply chain management adopted by

organization

CO5: To get insight about sales forecasting by sales people

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5

Pre-requisite Basics knowledge of markets and concept of sales

Course Content MODULE 1

Nature and Scope of Sales Management; Setting and Formulating Personal

Selling Objectives; Personal selling process—negotiation, customer relationship
management;Recruiting and Selecting Sales Personnel; Developing and
Conducting Sales Training Programmes;

MODULE 2

Designing and Administering Compensation Plans; Supervision of Sales men;

Motivating Sales Personnel; Sales Meeting and Contests;
Designing Territories and Allocating Sales Efforts; Objectives and Quotas for
Sales Personnel; Developing and Managing Sales Evaluation Programme; Sales
cost and Cost Analysis.

MODULE 3

Distribution, Logistics, supply Chain Management-their role in Marketing.

Physical Distribution &. Sales Transportation & Physical Distribution Elementary
aspects of transportation, modes of transportation, transportation costing in
relation to Marketing Transportation pricing & carrier liability.

MODULE 4

Marketing Channels & Distribution Management. Significance of marketing

channels in Physical Distribution, factors influencing selection of channels,
channels for new products, evaluating channel performance,
Physical distribution information centre packaging testing; Costs in physical
distribution. Distribution Audit Organizational patterns in marketing channels

MODULE 5

Vertical marketing systems, Conventional-marketing channels, Voluntary & Co-

operative group, franchise systems. Channels management by channel
participants Channel management by manufacturers, wholesalers, retailers,
Joint channels management through partnership

Reference Books 1. Still, Cundiff and Govoni, Sandeep Puri; Sales Management of —Decisions,
Strategies and cases. New Delhi — Prentice Hall.
2. Taff C.A.: Management of Physical Distribution and Transportation:
Homewood-Richard D. Irwin.1978.
3. Janak Shah; Supply Chain Management. Text and cases; Pearson

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA (Full-time) Semester-III & MBA (Evening) Semester-V
OMK-402 and OMK-602 Management of Retail Business

Course Code OMK-402 and OMK-602

Course Title Management of Retail Business

Credit 04

Teaching per 04 Hrs

Week

Minimum 15 (Including Classroom teaching, Examination, Preparation, Holidays etc.)

weeks per
Semester

Effective June 2020

From

Purpose of The retail sector is undergoing a transformation. In the wake of the various challenges it faces like
Course changing consumer behaviour, increased pace of e-commerce, and multichannel shopping; new
business models are evolving.

Course To provide basic understanding of the concepts and principles involved in retail business
Objective management and to help develop analytical skills towards resolution of problems in the retail
sector.

Course CO1 : Explain students the concepts of retailing and the retailing environment
Outcomes
CO2 : Acquaint the students with the existing and emerging retail formats
CO3 : Train students to apply their knowledge in problem solving and decision-making related to
marketing of retail business
CO4 : Expose the students to retail sstrategies and apply them in designing appropriate retail
format considering the type of merchandise and need of the target audience
CO5 : Explain the students the concepts of planning and managing merchandise and category
CO6 : Explain the learners with the importance of human resources in managing retail business

Mapping PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

between COs
with PSOs CO1

CO2

CO3

CO4
CO5

CO6

Pre-requisite Basic knowledge of Marketing Management and Marketing of Services

Course
Content
Module Module / Sub-Modules
No.
I Understanding Retailing and the retailing environment
 What is retailing? Concept of Organized Retailing, unorganized retailing in
India, Vertical Marketing System, Virtual stores, AI and customer
engagement
Retail Store Formats
 Classification based on types of Ownership, Merchandise stored, Pricing
Strategy, Multi channel Retailing, Destination Stores and Parasite Stores
 E-tailing

Readings: Flipkart: Heralding Indian E-Commerce- Bhatia P.S.

Fundamentals of Digital Marketing, Pearson, Noida, pp1-3
Retail Buying Behaviour
 Buying behaviour in retailing context, Social and Cultural Group Influence,
Types of Buying Decisions

Readings: Google India: From Keyboard to Alphabet- Bhatia P.S.

Fundamentals of Digital Marketing, Pearson, Noida, pp81-83
II Retail Strategy
 Segmenting, Targeting, Positioning, Retail Mix, Sustainable Competitive
Advantage, Growth Strategy
Reading: Sharma Subhash (2016) New Ideas in Strategic Thinking & Management: A
Knowledge Tree of New Age Mantras, New Delhi, New Age International (P) ltd., pp 85-
96
Merchandise Planning and Management
 Decisions pertaining to Variety & Assortment, Category Management,
Category captains,
National Brand, Local Brands, Private Labels

Pricing Strategies for Retail Business

 Elements of Retail Price, Determining the Price, Retail Pricing Policies /
Strategies, Dynamic Pricing

Readings: Twitter India: Monetizing Communication- Bhatia P.S.

Fundamentals of Digital Marketing, Pearson, Noida, pp155-157
III Retail Store Location
 Retail Store Locations, Traffic Flow Analysis/ Techniques for Demand Analysis

Retail Marketing and Communication

 The Retail Communication Mix, Integrated Marketing Communication (IMC)

Readings: Times Internet The Voice of News- Bhatia P.S. Fundamentals of

Digital Marketing, Pearson, Noida, pp 200-202
V Supply Chain Management and Human Resource Management
Reading-Kannabiran and Bhaumik, Corporate Turnaround through effective
supply chain management: the case of leading jewellery manufacturer in India,
Supply Chain Management: An
International Journal, 10/5 (2005) pp 340-348
 Loyalty and Relationship Marketing:
 Retail Store Image, and Store Loyalty
 CRM and Customer Loyalty

V Franchising
 Concept of Franchising, Basics of Franchising, Franchising in India

Recent Trends in Retailing

Case Study/ 1. Shopper’s Stop:Building a Retail Brand- Pradhan, Swapna, Retailing
Readings Management: Text & Cases, Tata-McGraw Hill, New Delhi pp 549-562

2. Big Bazaar: The Route to the Indian Mass Market- Pradhan, Swapna, Retailing
Management: Text & Cases, Tata-McGraw Hill, New Delhi pp593-602
3. Shiny Provision Store: Retailing Challenges in the Indian Context- Kumar
Ramesh S., Case Studies in Marketing Management, Pearson
4. Louis Vuitton in India- Kumar Ramesh S., Case Studies in Marketing Management, Pearson
5. Gili: The making of a Super Brand- Pradhan, Swapna, Retailing Management:
Text & Cases, Tata- McGraw Hill, New Delhi pp 585-592
6. Indian Beauty Business: A Focus on Shahnaz Husain, Jauhari V. And Dutta K.
Services: Marketing, Operations, and Management, Oxford University Press,
Gurgaon, pp198-206
7. Filpkart.com-Shopping ka Naya Address, Ahuja V. Digital Marketing, Oxford
University Press, New Delhi, pp269-270
8. Starbucks and Social Media-Striking a Chord with the Indian Consumer, Ahuja V.
Digital Marketing,
Oxford University Press, New Delhi, pp 161-162
9. Shopping Malls in India: Survival of the Fittest- Pradhan, Swapna, Retailing
Management: Text & Cases, Tata-McGraw Hill, New Delhi pp581-584
10. Fast Food Retailing in India: Raising the Quality Bar, Pradhan, Swapna, Retailing
Management: Text & Cases, Tata-McGraw Hill, New Delhi pp522-534

Reference 1. Pradhan, Swapna, Retailing Management: Text & Cases, Tata-McGraw Hill, New Delhi.
Books 2. Levy, Michael and Barton A. Weitz, Retailing
Management, Tata McGraw-Hill Publishing
Company Limited, New Delhi.
3. Berman, Berry and Evans, 9th edition, Retail Management: A Strategic Approach, Pearson
Education
4. Nair, Suja, R., Retail Management, Himalaya Publishing House, Mumbai.
5. Sinha, P. K. and D. P. Uniyal, Managing Retailing, Oxford University Press
6. Stern – El- Ansary Channel Management, Prentice-Hall ltd.
7. Sidhpuria M.V. Retail Franchising, Tata McGraw Hill, New Delhi
8. Gibson G. Vedamani Retail Management, Jaico Publishing House
Bajaj C., Tuli R., and Srivastava N.V. Retail Management, Oxford University Press
Teaching Lecture, Talk, Case Study, Group Discussion, Video Clippings, and Assignment based on field-work
Methodology

Evaluation Internal Assessment (Internal Test, Class Participation, Assignment, etc.) 30%
Method
University examination (End of Semester) 70%
 MBA FT 4nd Semester MBA Evening 6th Semester
Course: OHR-401 & OHR-601: Comtemporary developments in human resource management

Course Code OHR 401 & OHR 601

Course Title Comtemporary developments in human resource management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to impart theoratical and practical knowledge about
contemporary developments in the field of human resource management

Course Objective The subject will provide students insight of current developments in the stream oh
Human Resource Management. It will also enhance student’s knowledge related to
current issues related to HRM.

Course Outcomes CO1Students will get insight of current developments in the stream of
HumanResource Management.

CO2: Students will learn about HR issues related to MSME, service sector
andvirtual organizations

CO3:Students will learn the concepts of HRIS and HR analytics

CO:4: They will get knowledge about other contemporary developments in

the field of HR that are necessary to know in the today’s world.
Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

Pre-requisite Basic knowledge of human resource management

Course Content Unit 1: HR issues in Mergers & Acquisitions

HRM in service sector

HRM in MSME sectors of India

Unit 2:Virtual organizations and HR Issues

Human resource information systems

HR matrix and analytics

Unit 3:Work life balance with Indian Perspective

Quality of work life and productivity

Executive Compensation

Unit 4:Managing Diversity at workplace

HR outsourcing

Occupational health hazards in Indian industries and HRM

Unit 5:Counseling skills for managers

Organizational Justice

Emotional Intelligence

Reference Books Book title Authors Publisher

Human Resource and Aswathappa, K. Tata McGraw Hill

Personnel
Management

Hrm Aspects in the Sven Brueninghaus, Kai Grin Verlag

Context of Mergers Karsten, and Bodo
and Acquisitions Schaefer
(M&A)

Counseling for Sing Kavita PHI Learning Pvt. Ltd.

Managers

Managing Diversity at Radha Kanwal Sharma Arcler Education Inc

Workplace

Gaining Competitive Vinod Singh, Tarun LAP Lambert

Advantage Through Singhal Academic Publishing
Hrm Practices in
Service Sector

Emotional Daniel Goleman Bloomsbury

Intelligence Publishing India
Private Limited
 Occupational Health R. Mohapatra JPB
Hazards and
Remedies

Teaching Methodology Lectures, Presentations, Case dscussion, Discussions , role plays

Evaluation Method 30% Internal assessment based on class attendance, participation,

assignment, internal examination & presentations

70% External based on semester end University examination

 MBA FT 4nd Semester MBA Evening 6th Semester
Course: OHR-402 & OHR-602 Labour Laws

Course Code OHR-402 & OHR-602

Course Title Labour laws

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2020

Purpose of Course The purpose of the course is to impart theoratical and practical knowledge about
Labour laws

Course Objective The objective of this course is to develop an understanding of various labour laws
necessary for effective management of labour force.

Course Outcomes CO1The students will learn how labour law works in the organisation and
also how ithelps the employees work in the workplace.

CO32The students will have an insight of laws relating to industrial

relations, socialsecurity and working conditions as also about welfare and
wage conditions.

CO3 The students will understand the framework within which employers,
workers andtheir representatives interact with work related issues for
achieving harmoniousindustrial relations based on workplace democracy
leading to increased productivity.

OC4 The students will gain knowledge about the legal system that
facilitates productiveindividual and collective employment relationships
and therefore a productiveeconomy.

OC5 Focus on studying the subject correctly will enhance the chances of
studentsgetting hired in organisations.
Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4
Pre-requisite Basic knowledge of human resource management

Course Content Unit 1: The Employees’ Compensation Act, 1923

The Payment of Gratuity Act, 1972

The Equal Remuneration Act, 1976
Unit 2:The Minimum Wages Act, 1948

The Payment of Wages Act, 1936

The Payment of Bonus Act, 1965
Unit 3:The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952

The Employees’ State Insurance Act, 1948

The Maternity Benefit Act, 1961
Unit 4:The Contract Labour (Regulation and Abolition) Act, 1970.

The Child Labour (Prohibition and Regulation) Act, 1986

Unit 5:The Employment Exchange (Compulsory Notification of Vacancies) Act,
1959
Shops and Commercial Establishments Act (Gujarat State)

Reference Books Book Title Author Publisher

A text Book of Industries Law

R.C. Chawla & K.C. Garg Kalyani Publishers

Industrial Law S.N.Mishra Allah bad Law Agency

Industrial Law P.L. Malik Eastern Book Company

Text Book of Labor and V.N. Pandey Eastern Book Company

Industrial Laws

Dynamics of Industrial C. B. Mamoria, Satish Himalaya Publishing

Relations Mamoria and S.V. Gankar House

Labour & Industrial Law S. N. Misra Central Law

Publication

Teaching Methodology Lectures, Presentations, Case dscussion, Discussions , role plays

Evaluation Method 30% Internal assessment based on class attendance, participation,

assignment, internal examination & presentations

70% External based on semester end University examination

 MBA 4th Semester

OP & O 401: Purchasing and Materials Management

Course Code OP & O 401

Course Title Purchasing and Materials Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course The key objective of this course is to acquaint the students with decision –
making for effective and efficient purchase, storage and flow of materials
in manufacturing and service organizations. Cost reduction techniques in
pre-purchase, purchase and post purchase systems; Modern material
planning and delivery systems like MRP and JIT and material handling
and logistics and systems.
Course Objective To make students acquainted with concepts of Purchasing and Materials
Management

Course Outcomes CO1: Identifying the scope for integrating materials management function over
the logistics and supply chain operations.

CO2: Integrate the organization wide materials requirement to develop an overall

plan (MRP).

CO3: Apply various purchasing method and inventory controlling techniques into
practice.

CO4: Analyzing the materials in storage, handling, packaging, shipping distributing

and standardizing.

CO5: Integrate important materials functions to both products and services & use
MRP,ERP,& PLM managing materials

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5

Pre-requisite Basics of Mathematics

Course Content Unit 1:

Role of purchasing and materials management – Objectives , Organization and

interrelationships, determination and description Of material quality, Material
planning in Push and Pull system, MRP and JIT.

Unit 2:

Determination and description of material quality – Receiving and Incoming

quality inspection, Acceptance sampling plans, Vendor process capability ,Cost
reduction techniques, Standardization, simplification & variety reduction ; value
analysis and engineering,

Unit 3:

Make or buy decisions, Purchasing research, Source of supply, Price determination

and Negotiation, Vendor rating, selection and Development, Legal aspects of
purchasing , public purchasing and Tendering.

Unit 4:

International purchasing – procedures and Documentation, Purchasing of capital

equipment – Appraisal methods, evaluating suppliers efficiency, stores layout,
classification and codification; material logistics, warehousing management.

Unit 5:

Material Handling, Traffic and Transportation, Disposal of scraps, surplus and

obsolete materials, Inventory control of spare parts, Materials Information system
.
Reference Books 1. Ansari A. and Modarress B. JIT Purchasing, new York, Free Press, 1990.
2. Baily P. etc. Purchasing Principles and Management, London, Pitmann, 1994.
3. Burt, David N. Proactive Procurement. Englewood Cliffs, New Jersey, Prentice
Hall Inc.1994.
4. Dobler, D.W. etc. Purchasing and Material Management, New York, McGraw
Hill, 1990.

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination
 MBA 4th Semester

OP & O 402: Service Operation Management

Course Code OP & A 402

Course Title Service Operation Management

Credit 4

Teaching per Week 4 Hrs

Minimum weeks per Semester 15 (Including Classwork, examination, preparation, holidays etc.)

Effective From June 2021

Purpose of Course The key objective of this course is to acquaint the students with decision making in
planning, design, delivery, quality and scheduling of service operations. The
candidates are also expected to appreciate the role of service quality and
operations in emerging services economy in India.

Course Objective To make students acquainted with concepts of Service Operation Management

Course Outcomes  CO1: Critically analyze the types of service operations and operational
parameters that are imperative for organisational success.

 CO2: Evaluate and compare strategies leading to improvement of service
operations quality.

 CO3: Analyze the important aspects of service systems that control the
provision of capacity to meet customer requirements effectively.

 CO4: Implement statistical methods and management techniques to monitor,
control and improve service processes of an organization.

 CO5: Propose solutions with which a service organization can improve its
operations and achieve sustainable competitive advantage.

Mapping between COs with PSOs PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7

CO1

CO2

CO3

CO4

CO5

Pre-requisite Basics of Mathematics

Course Content Unit 1:

Matrix of service characteristics, Challenges in operations management of

services, Aggregate capacity planning for service.

Unit 2:

Facility location and layout for service, Job design – Safety and physical
environment, effect of automation, Operations standards and work measurement.

Unit 3:

Measurement and control of quality of services, Dynamics of service delivery

system, Scheduling of services personnel and vehicles.

Unit 4:

Waiting line analysis, Distribution of services, product support services,

Maintenance of services.

Unit 5:

Inventory control for services, Case studies on professional services.

Reference Books 1. Collier david A , Service management :Operating decisions .Englewood cliffs,
new jersey, Prentice Hall Inc , latest edition
2. Fitzsimmons ,James A ,and Sullivan ,Robert S. Service operations
management ,New York, Mcgraw Hill
3. Heskett ,James L,Service breakthroughs-changing the rules of the Game .New
York , Free press, latest edition
4. Murdiek ,R G .Service operations management .Boston Allyn and bacon ,
latest edition

Teaching Methodology Classwork, Discussion, Self-Study, Seminars and/or Assignment

Evaluation Method 30% Internal assessment based on class attendance, participation, class test,
quiz, assignment, seminar, internal examination, etc. 70% External based
on semester end University examination