MINI PROJECT REPORT

Submitted in partial fulfilment of Master of Business Administration

“SMART FOOTWEARS WITH GPS TECHNOLOGY”

(Providing nutritious food to the people who are busy in making their career)

Faculty Guide Submitted By:

Ms. Shreya Sharma Dwivedi Harshit uttam
ROLL NUMBER: MBA050

MBA Batch Session- 2023-2025

AXIS INSTITUTE OF PLANNING

&
MANAGEMENT KANPUR

AFFILIATED TO
DR.A.P.J.ABDUL
TECHNICAL UNIVERSITY,LUCKNOW
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 CERTIFICATE

This is certified that Harshit uttam is a Bonafede student of MBA 1st

semester in our institute. He has submitted the mini project titled
“SMART FOOTWEARS WITH GPS TECHNOLOGY” to fulfill the
partial requirement of AKTU Lucknow. He has completed mini project
under the guidance of Ms.SHREYA DWIVEDI.

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 DECLARATION

I, Harshit Uttam, hereby declare that the project report entitled “SMART
FOOTWEAR WITH GPS TECHNOLOGY” has been prepared by me
during the course of MBA-1st semester, under the guidance of Faculty Ms. Shreya
Sharma Dwivedi.
This project report is my bona fide work and has not been submitted
in any form to any University or Institute for the award of any degree
or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.

It tragically effects many victims and their families annually.

Signature of HOD Signature of supervisor

Ms. Reena Kaithvas Shreya Sharma Dwivedi

(MBA PROFESSOR)

Harshit Uttam
M.B.A. 1st Sem

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 ACKNOWLEDGEMENT

Mini Project Report is the one of the important parts of MBA program, which has helped me to gain a lot of

experience, which will be beneficial in my succeeding career. For this with an ineffable sense of gratitude I

take this opportunity to express my deep sense of indebtedness and gratitude to, Ms. Reena Kaithvas H.O.D.,

for their encouragement,support and guidance in carrying out the project.

I am very much thankful to, my Project Guide Ms. Shreya Sharma Dwivedi, forher interest, constructive

criticism, persistent encouragement and untiring guidance throughout the development of the project. It has

been my great privilege to work under her inspiring guidance.

I am also thankful to my parents and my friends for their indelible co-operation for achieving thegoals of this

study.

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 TABLE OF CONTENTS

SI Topics
No.

1 INTRODUCTION

1.1 Background of the study

1.2 Need and significance of the study

1.3 Objectives of the study

1.4 Scope of the study

1.5 Limitations of the study

1.6 Product description

1.7 Organization of the report

2 LITERATURE REVIEW
2.1 About the product

2.2 Porter’s five forces

2.3 Ansoff matrix

2.4 Swot analysis

2.5 Financial framework

3 RESEARCH METHDOLOGY
3.1 Relevance of the study

3.2 Sample size and design

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 3.3 Research method

Research design

3.5 Source of data

3.6 Questionnaire

3.7 Contact method

3.8 Data collection process

4 DATA ANALYTICS
4.1 Data interpretation

4.2 Analysis

4.3 Idea ranking

5 FINDINGS

6 SUGGESTIONS AND
RECOMMENDATIONS

7 CONCLUSION

REFERENCES

8 Bibliography

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 EXECUTIVE SUMMARY

The present idea relates generally to location detection systems and, more
specifically, to personal safety systems including a device that can be activated
upon attachment or on demand and able to determine and transmit data related to
the location of the device for monitoring at a central monitoring station which
disseminates the data through the use of proprietary software, wireless
communications, wire-based land communications and the Internet.
The personal safety system includes a central monitoring station and at least one
locator device. The locator device includes a GPS position device for generating
location data regarding said device and transponder for wirelessly transmitting the
location data to the central monitoring station.
The transponder has a receiver for receiving a location request signal from the
central monitoring station, whereby the transponder generates a response signal
including location information upon receipt of the location request signal. The
central monitoring station disseminates the data through the use of proprietary
software, wireless communications, wire-based land communications and the
Internet.
The locator device of the idea can be incorporated into footwear forming an integral
part therewith and in the preferred embodiment is a module that can be inserted into
a preformed socket contained within footwear. Said socket preferably made either
in the midsole or heel of the footwear.
The idea additionally provides for the locator unit to be placed within the tongue of
the footwear.

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 A primary object of the idea is to provide a system for locating an individual that
will overcome the shortcomings of prior art devices.
The system is a flourishing research area in the field of wireless communications.
This paper presents the overall framework of the necessity as a safety monitor for
Alzheimer’s patients. Alzheimer’s patient is a person having the difficulties about
memory with the concepts of place & time. Global Positioning System (GPS)
locator watches for patients are essentially RT-trackers that allow the family
members or caregivers to have a complete access to whereabouts of person 24hrs.
The GPS technology is placed inside a cavity made from a polycarbonate material
which is in the midsole of the footwear. GTX says, the normal duration of the
footwear - one to three years. The design of the system gives Energy efficiency,
robustness, and reliability. Patient is having a mobile sensor unit which includes a
GPS chip and antennas. Mobile sends latitude, longitude, and a time stamp. A GTX
tracking map gives the latitude and longitude information on a geographical
information system (GIS). The developed system can be used to track a specific
area of patients. The main advantage of the system is a multilingual system. This
means that we store the wav file in any language and play it back.
To the accomplishment of the above and related objects, this invention may be
embodied in the form illustrated in the accompanying drawings, attention being
called to the fact, however, that the drawings are illustrative only, and that changes
may be made in the specific construction illustrated and described within the scope
of the appended claims.
The idea overcomes the shortcomings of the prior art by providing a modular
locator unit that can be inserted into a preformed socket whereby a central
monitoring station can determine the location of the wearer of said footwear.
Additionally, providing for footwear having a locator unit either forming anintegral
part there with or exteriorly fastened thereto.

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 Furthermore, a locator module having a housing, fastener means, positioning
determining means and transponder means for transmitting the positioning data can
be removably attached to the exterior of the footwear. In the accompanying
drawing, like reference characters designate the same or similar parts throughout
the several views.
The following detailed description is, therefore, not to be taken in a limiting sense,
and the scope of the idea is best defined by the appended claims.
VISION
Our vision is to be the leading manufacturer of SMART FOOTWEAR WITH GPS
TECHNOLOGY all over India.
MISSION
We seek to produce high quality products at competitive price using modern
technology to
provide high satisfaction to the consumers.

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 CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

A footwear is an item intended to protect and comfort the human foot. They are
often worn with a sock. FOOTWEARS are also used as an item of decoration
and fashion. The design of FOOTWEARS has varied enormously through time
and from culture to culture, with form originally being tied to function. Though
the human foot can adapt to varied terrains and climate conditions, it is still
vulnerable to environmental hazards such as sharp rocks and temperature
extremes, which FOOTWEARS protect against. Some FOOTWEARS are worn
as safety equipment, such as steel-toe boots which are required footwear at
industrial worksites.

Additionally, fashion has often dictated many design elements, such as whether
FOOTWEARS have very high heels or flat ones. Contemporary footwear varies
widely in style, complexity and cost. Basic sandals may consist of only a
thin sole and simple strap and be sold for a low cost. High fashion FOOTWEARS
made by famous designers may be made of expensive materials, use complex
construction and sell for large sums of money. Some FOOTWEARS are designed
for specific purposes, such as boots designed specifically

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 for mountaineering or skiing, while others have more generalized usage such
as sneakers which have transformed from a special purpose sport footwear into a
general use footwear.

Traditionally, FOOTWEARS have been made from leather, wood or canvas, but
are increasingly being made from rubber, plastics, and other petrochemical-
derived materials. Globally, the footwear industry is a $200 billion a year
industry. 90% of FOOTWEARS end up in land-fills, because the materials are
hard to separate, recycle or otherwise reuse.

The idea relates generally to footwear and, more specifically, to a locator unit
contained within footwear providing a method for GPS position determination
and transmission of said location determination data to a central monitoring
station which disseminates the data through the use of proprietary software and
the Internet.
The footwear in the preferred embodiment contains the electronic circuitry in the
mid sole of the footwear having GPS location determination unit and transponder
whereby a remote location can determine the position of the wearer of said
footwear having said device.
Furthermore, the idea provides for additional elements by having the GPS unit
and transponder contained within a socket positioned within the heel of the
footwear.
The location component can be selectively inserted and or removed from the
midsole or heel.
The socket in the midsole is comprised of a through having spaced apart sidewalls
and a top wall having retaining means positioned on each sidewall.
The heel socket is comprised of spaced apart sidewalls, top wall, a back wall and
frontal aperture with the location of the socket preferably in the instep or heel of
the footwear.

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 In the present society utilizing an advanced mobile phone is ordinary. This
project presents a prototype
model and a system concept to provide SMART FOOTWEAR WITH GPS
TECHNOLOGY for bikers/cyclists, small children and Alzheimer’s patients and
for all. This system is intended to provide real-time Assistance system consist of
microcontroller and a smartphone (GSM Module) and vibratory circuit. This
project aims at the development of a SMART FOOTWEAR WITH GPS
TECHNOLOGY kit to help all.

1.2 SIGNIFICANCE OF STUDY

 To ensure that research methods match with research aims,

 To know the quality of collected data,
 To know that the analysis used in research was of right kind or not
 To answer the many questions related to the research methodology
 Allows to draw valid, trustworthy conclusions.
 It allows for the smooth sailing of the various research operations, thus making
research as efficient as possible producing maximum information with nominal
expenses of effort, time and money.
 It is a design or a plan in advance of data collection and analysis for our
research study

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 1.3 OBJECTIVE OF THE STUDY

 To study on consumer preference towards SMART FOOTWEAR WITH

GPS TECHNOLOGY
 To know the consumers, view towards the FOOTWEARS
 To know which category of FOOTWEARS is most preferred.
 To study on various parameters on which the consumer purchases the
FOOTWEARS.

 To increase customers satisfaction and capture the market share by

fulfilling the customers’ needs.
 Find a product-market fit
 Capture new customers
 Increase in revenue
 Build product awareness
 Build the company’s reputation in the industry.

1.4 SCOPE OF THE STUDY

As learning is a human activity and is as natural, as breathing. Despite of the

fact that learning is all pervasive in our lives, psychologists do not agree on
how learning takes place. How individuals learn is a matter of interest to
marketers. They want to teach consumers in their roles as their roles as
consumers. They want to learn about their products, product attributes,

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 potential consumers benefit, how to use, maintain or even dispose of the
product and new ways of behaving that will be satisfy not only the
consumer’s needs, but the marketers objective.

The scope of our study restricts itself to the analysis of consumer preferences,
perception and consumption of SMART FOOTWEAR WITH GPS
TECHNOLOGY.

The scope of project revolves around the producing of a different type of

FOOTWEARS with GPS tracking system which will provide a right guide and
right path to the Alzheimer’s patient and it would be beneficial for t caring parents
To track of their little ones.

1.5 LIMITATIONS OF THE STUDY

 Due to limitation of time only few people were selected for the study. So
the sample of consumers was not enough to generalize the findings of the
study.

 The main source of data was primary data with the help of self-
administered questionnaires. Hence, the chances of unbiased information
are less.

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  People were hesitant to disclose the true facts.

 The chance of biased response cannot be eliminated through all necessary

steps were taken to avoid the same.

COMPANY DESCRIPTION

SMART is manufacturing footwears that offers in a variety of designs.

company will focus to capture customers by satisfying their needs.

Company’s brand name will be “SMART”

SMART will offer different variety of footwears in different designs that

will fulfil consumer needs.

Our products are actual products that will give benefits to our consumers
through quality insurance and stability. Company will be offering unique
products that will target all age groups.

The products that we would offer:

SMART FOOTWEARS WITH GPS TECHNOLOGY

1. sport shoes with GPS technology

2. Formal footwears with GPS technology

3. Ladies fancy footwears with GPS technology

4. Footwears for children and other

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 MANAGEMENT TEAM

1. Chief executive officer

2. Factory manager

3. Marketing manager

4. Accountants

5. Machine operators

6. General manager

VISION

Our vision is to be the leading manufacturer of chocolates all over India.

MISSION

We seek to produce high quality products at competitive price using

modern technology to

provide high satisfaction to the consumers.

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 1.6 PRODUCT DESCRIPTION

As we know that a simple footwear is used only for everyday use, but nowadays
smart footwear has GPS tracking because the location is detected with the help of
GPS sensor.

It has been built to find the stolen FOOTWEARS and keep track of
your soldier on any mission.
GPS-Tracking was installed in the footwear because it is a hidden
portable place.
With the help of this, the vehicle speed, stolen FOOTWEARS, the

location of thieves etc. can be traded.

 The SMART FOOTWEAR WITH GPS TECHNOLOGY Module:

To develop a smart footwear with a GPS location tracking system
Interfacing GPS and GSM Modem to the SMART FOOTWEAR WITH GPS
TECHNOLOGY to send the location details when the person wearing the
footwear is in danger.
 The Android Application Module:
To Develop an android application with the ability to establish communication
with the FOOTWEARS IoT Protocols.
To receive the danger message and the activate the emergency system o
Implementation of GPS location tracking system with a live map.
To establish a communication channel with cloud backend using web services
 Web Services Module:

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 To Write Web services that form a medium of data transfer from SMART
FOOTWEAR WITH GPS TECHNOLOGY to the Cloud backend.
 To establish a communication channel with cloud backend using web
services.
 Cloud Backend module
The cloud server implementation which receives the GPS data of the person who
wears FOOTWEARS and updates it on the app

Pictorial presentation of interaction

matrix

On/Off Switch TP 4056 board Sim

Figure 1. Pictorial representation of interaction

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 Row materials:

a) GPS Tracker:

GPS stands for Global Positioning System.

The system uses signal transmitted by orbiting satellites to pin points a device’s

location and determine any movement over time.

On its own GPS has limitations as it only provides basic information such as

coordinates and few other statistics, but when combined with other technology,

such a map, and incorporated into navigational systems,

it becomes a very powerful tool.

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 5. How might we solve the problem

Under this, explain the solution of the problem occurring in ordinary

FOOTWEARS and GPS tracking FOOTWEARS. If the consumer
will put pressure on the tracking devices while using the footwear, a
hard sole should be used to protect it. tracking device of the footwear
should not be affected by pressure, water, dump etc. The tracking
devices should be small in size so that it can be fitted easily and the
cost of trade devices should be low. To provide the signal easily,
MCV is used.

PROBLEM IN PRESENT

You must have seen that when the GPS is on in the mobile, then your location
starts showing. If you put a post on social media through this, then your location
is visible to others in that too. Yes, you understand absolutely right. Actually, all
this has been possible only through GPS. Wherever you go, your location is
traced. Let's say you have gone for a walk in a city and got lost. If you want to
know the location of your friend, then you can know his location through GPS.
s millions of baby’s boomers’ approach towards the age of 65, the rates of
Alzheimer’s sufferers are expected to continue to rise significantly in the coming

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 decade. About 5.4 million Americans are living with the disease that figure
predicted to rise to as many as 16 million by 2050, according to the Alzheimer's
Association. To make easier for caregivers and family members to keep track of
those suffering dementia. Chip and cellular devices like GPS tracker embedded in
the footwear that will allow parents to keep track of their offspring via an online
portal and then started offering similar FOOTWEARS aimed at long distance
runners. The technology is also beneficial in keeping track of those suffering
dementia to embed its GPS technology into comfort and wellness FOOTWEARS
for the elderly. There are already a number of wearable GPS devices such as
watches and bracelets designed to keep track of loved ones he or she will be
young and old. FOOTWEARS are a perfect fit for the technology as it's
something the person being track is unlikely to wander off without. It is more
relax or the elderly than the GPS platform FOOTWEARS we looked at a few
years ago. It will be used low power two-way GPS tracking technology. It will
continually track the location and movement times spent by of the wearer and
relays the information to a monitoring center through mobile networks. The
wearer is pinpointed by logging into a secure internet portal or via smart phone
applications. The system also allows caregivers to receive an alert message or
alarm on their smart phone or computer. There is a direct link to Google maps
plotting the wearer's location when the GPS footwear moves outside a preset area.

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 USE AND OBJECTIVES OF THE PRODUCT

a. SMART FOOTWEAR WITH GPS TECHNOLOGY FOR CHILDREN:

GPS SMART FOOTWEAR WITH GPS TECHNOLOGY for Children are used to
track the location of their child. They help parents get a hold of where their children
have been, and what they've been up to. This is highly important if you're concerned
about your kid's safety or wellbeing at all times since it provides peace of mind that
you know exactly where they are in case an emergency occurs.

b. SMART FOOTWEAR WITH GPS TECHNOLOGY FOR ELDERLY

PEOPLE:

GPS SMART FOOTWEAR WITH GPS TECHNOLOGY for the elderly can help
them to stay active and improve overall wellbeing. It helps in improving both the
quality of life as well as longevity of an individual by providing a sense of security
& confidence to their loved ones, therefore making it easier for caregivers to look
after seniors at homes.

c. SMART FOOTWEAR WITH GPS TECHNOLOGY FOR

WOMEN
The project deals with the concept of SMART FOOTWEAR WITH GPS
TECHNOLOGY for safety and monitoring. The main objective of the project
is to develop a smart footwear that can assist in emergency-related conditions.
The objectives of the project are:
 To develop SMART FOOTWEAR WITH GPS TECHNOLOGY with IoT
hardware, which can activate the emergency condition by tapping the sensors
inside the FOOTWEARS in a particular pattern

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  To develop a smart knife extruding system from FOOTWEARS that gets
activated when the FOOTWEARS are tapped in a particular pattern for the
first line of defense for immediate backup.
 To develop an emergency trigger system that will fetch the GPS coordinates
and send them to the nearest police station and family members using SMS
and IOT notification
 To implement an SOS alert and buzzer system that can draw the attention of
nearby people using the alert system
 To develop a body parameter monitoring system that monitors the body
temperature of the person wearing

1.7 ORGANIZATION OF THE REPORT

The material presented in the project repost is organized into six chapters. After
this introductory chapter, chapter 2 describes the “LITERATURE REVIEW” for
the project report of SMART FOOTWEAR WITH GPS TECHNOLOGY.

Chapter 3 describes the “METHODOLOGY” of the product presented in this

project report i.e., objectives, research design, source of data, primary and

secondary data, population, sample design, sampling method, methods of data

collection etc.

Chapter 4 provides the “DATA ANALYSIS” of the project report.

chapter 5, “FINDINGS,” compiles that met during the data analysis of the
product

chapter6, “suggestions and recommendation” that come during the survey.

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 CHAPTER TWO

LITERATURE REVIEW

2.1 FOOTWEARS (DEFINITION, TYPES OF

FOOTWEARS)

A footwear is an item of footwear intended to protect and comfort

the human foot. They are often worn with a sock. FOOTWEARS are
also used as an item of decoration and fashion. The design of
FOOTWEARS has varied enormously through time and from culture
to culture, with form originally being tied to function. Though the
human foot can adapt to varied terrains and climate conditions, it is
still vulnerable to environmental hazards such as sharp rocks and
temperature extremes, which FOOTWEARS protect against.

TYPES

Types of FOOTWEARS! As we all know, there is more than one type of footwear
style and if you are speaking to a native English speaker, you may need to refer to

a particular type of footwear. This might be when out shopping and you are
looking for, a pair of boots, for example or perhaps a pair of sandals. Knowing the
different names of types of FOOTWEARS will help you out a lot in your day-to-
day conversations too.

If you are reading an English fashion magazine or newspaper, you may come
across the names of particular footwear styles and by using this section, you will
easily be able to recognize them.
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  Hiking boots
 High-tops
 Running FOOTWEARS
 Climbing FOOTWEARS
 Soccer FOOTWEARS
 Sneakers (U.S)/ Trainers (U.K)
 Sport FOOTWEARS

2.2 HOW FOOTWEARS ARE MADE

Back in the golden age of handmade footwear the footwear maker bore
responsibility for the footwear making process from start to finish. Now it can
feellike fast fashion reigns supreme but plenty of love still goes into creating
handmade FOOTWEARS. Now, unlike the original cobblers, high quality
FOOTWEARS are made using a nesting manufacturing process. So, if your
question is ‘how does a factory make FOOTWEARS?’ this is what we’re taking a
closer look at. In nesting manufacturing, a factory’s various departments each
performs different stages of the production process. When a department has

finished their role, the FOOTWEARS are forwarded to the next department in
line.

And unlike throwaway fashion footwear bespoke FOOTWEARS undergo a

surprisingly high number of different stages before they’re ready to be worn. Not
every manufacturer is the same and the number of steps involved depends on the
production methods they use. Looking for a ballpark figure? Let’s just say a
footwear may be created in 70 steps – or it may take 390!

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 Existing products in market

The available GPS technology footwears in market are not available in variety
there is only shoes available with GPS technology

And the shoes are very costly that everyone cannot buy these shoes

There are competitors in market but they are only dealing in shoes not in
fashionable and regular footwears

WHY THIS IS A NEW IDEA

 Our company will produce different types of footwears with

GPS technology because many of customers wants to buy
variety of footwear like women buy high hells sandals and
many others fashionable footwears it is not possible that a
person can wear only shoes they wears different types of
footwears according to their need and their class. So this is a
new idea in the field of smart footwears.
 Our company will also provide these shoes on a affordable
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 price not so less and not so high but on an average price.

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 2.3 SMART FOOTWEAR WITH GPS TECHNOLOGY

The invention discloses a locator unit contained within footwear providing a

method for GPS position determination and transmission of said location
determination data to a central monitoring station which disseminates the data
through the use of proprietary software, wireless communications, land based
wire systems and the Internet.

System is what needs to be improved, in design. What new

to be added in the product which increase the performed of
the product Design the product in such a manner that is
easily portable.

2.4 MARKETING PLAN

Trends in Consumer Preferences

1. The range and variety of FOOTWEARS available in market seems
to be growing day by day,
which leads to lot of impulse sales for FOOTWEARS companies.
2. Branded FOOTWEARS have become more popular.

Barriers to entry
1. Huge start-up costs and ensuring good quality products to
customers.
2. To keep price of the product low, as it is a price sensitive market
3. High Level of competition from the well-established brands

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 Overcoming the barriers to entry
1. To overcome the barrier of huge startup costs our machinery
would be taken for lease
for first few years of business.
2. Marketing of our products would be on the basis good qual
products to provide a competitive advantage.
PROMOTION
1. Local news paper
2. Local TV channel
3. Local radio Station
4. Hoardings
5. Through pages and account on Social Networking Sites (Facebook
& Twitter)
Market segment
The segmentation of the market for FOOTWEARS is based on three
things. The first one being based
on geography. Geographically FOOTWEARS are segmented by
consumer preference in the area
The other segment is Alzheimer patients, elder people ,small children
and women segment.
The last segment of the market is income because income groups are
ready to pay for the FOOTWEARS.

Target market
The target market of SMART FOOTWEAR WITH GPS
TECHNOLOGY is all age groups because it is useful and suitable for
all.

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 1. PORTER’S FIVE FORCES
Porter's Five Forces is a tool for understanding the competitiveness
of your business environment.
The five forces are: competitive rivalry, new entrants, power of
buyers, power of suppliers and threat of substitutes.

Figure 2.2 Model of porter’ five forces

 EFFECT ON PRODUCT
 Threat of new entry
High cost to enter market
Difficult to scale

Relationships with suppliers needed

 Competitive rivalry
The product is new so there is less competition
Quality is different from other footwears
 Buyers Power
There can be a low number of buyers in introduction stage of
product.

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 Price will not be very high so each class people can buy

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  Threat of substitution
There can be substitutions of product in future
Because of substitutes available the cost can be change in
future.
2. ANSOFF’S MATRIX
The Ansoff Matrix, often called the Product/Market
Expansion Grid, is a two-by-two framework used by
management teams and the analyst community to help
plan and evaluate growth initiatives. In particular, the
tool helps stakeholders conceptualize the level of risk
associated with different growth strategies.

Figure 2.3 Ansoff’s matrix

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  Effect on product
Present New

Product
Market penetration

Present Low pricing

Sell GPS tracking
Speedy Service FOOTWEARS,
slippers, sole in

Market Development Diversification

Planning to open Planning to make

New outlets in other slippers and other
countries footwears with GPS
tracking technology

Figure 2.4 Ansoff matrix analysis

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 2.4 SWOT ANALYSIS

STRENGTH WEAKNESS

 Innovative
OPPORTUNITIES  Depend on row
Threats
FOOTWEARS
material prices
 Strong
marketing and  Less awareness
about the product
distribution
channel

 E- Commerce  Competition
 Increasing  Government
demand of regulations
FOOTWEARS and prices
 Use of  Increase in row
internet to material prices
sell products.

Pricing of product
We will use low pricing strategies
The price of the product is less than the other competitors
Price will vary according to the variety of footwears

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 Row Materials required:

 Leather or clothes
 GPS Tracker with special plastic coating
 And other necessary material required for making footwears

Pricing of the product

The pricing is done according to the row material used in making the product

General Assumptions

Plan Month 1 2 3

Current Interest 9.00% 9.00% 9.00%

Rate
Long-term 10.00% 10.00% 10.00%
Interest Rate
Tax Rate 15.00% 25.00% 15.00%
Other 0 0 0
 The total fee for registering the Business in Delhi NCR – INR750
 Legal expenses for obtaining licenses (Health department license and business
license) and permits (Fire department permit, and Sign permit et al) – INR4,500
 Marketing promotion expenses (2,000 flyers at INR0.04 per copy) for the total
amount of INR3,580
 Cost for hiring Business Consultant – INR2,000

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  Insurance (general liability, theft, workers’ compensation and property casualty)
coverage at a total premium – INR30,800
 Cost of accounting software, CRM software and Payroll Software – INR3,000
 Cost for leasing a facility for manufacturing footwears– INR100,000
 Cost for facility remodeling – INR50,000
 Other start-up expenses including stationery – INR1000
 Phone and Utilities (gas, sewer, water and electric) deposits – (INR3,500)
 Operational cost for the first 3 months (salaries of employees, payments of bills
et al) – INR40,000
 The cost for start-up inventory – INR250,000
 Rent of land – INR45,000
 Cost for machines and equipment– INR250,000
 The cost for the purchase of furniture and gadgets – INR30,000
 The cost of launching a website – INR600
 Miscellaneous supplies – INR10,000

Available resources for funds

 Bank Loan

 Family and Friends

 Govt Grants/Programs

These are the available resources of fund to start the product plan with SMART
FOOTWEAR WITH GPS TECHNOLOGY and to implement the product in the
market.

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 CHAPTER THREE

RESEARCH METHODOLOGY

Research methodology is a way of explaining how a researcher intends to carry

out their research. It's a logical, systematic plan to resolve a research problem. A
methodology details a researcher's approach to the research to ensure reliable,
valid results that address their aims and objectives. It encompasses what data
they're going to collect and where from, as well as how it's being collected and
analyzed.

3.1 RELEVANCE OF THE STUDY

This search has been conducted to survey the product performance and buying
behavior of customers in selection of FOOTWEARS.
This relevance of the study is to survey the product performance and buying
behavior of FOOTWEARS – SMART FOOTWEAR WITH GPS
TECHNOLOGY, which are consumed by people of all ages.

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 3.2 SAMPLE SIZE AND DESIGN

A sample size of 100 people was taken on the basis of convenience. The actual
consumers were contacted on the basis of random sampling.

3.3 RESEARCH METHOD

Research method used for this is descriptive research. Descriptive research

includes surveys and facts – findings enquires of different kinds. This major
purpose of descriptive research is description of the state of affairs as is exists at
present.

3.4 RESEARCH DESIGN

“A research design is the arrangement of conditions for collecting and analyzing

of data in a manner that aims to combine relevance of research purpose with
economy in procedure.”

3.5 SOURCES OF DATA

 Primary Data: Primary data comprises information of survey of
“SMART FOOTWEAR WITH GPS TECHNOLOGY.” The data has
been collected directly from respondent with the help of structures
questionnaire.

 Secondary Data: Secondary data has been collected from internet,

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 references from library.

3.6 QUESTIONNIRE

With the world gone digital, many things have become easier and
are available at hand. Targeting a sample size of 100 with a hard
copy questionnaire would be pretty hard to collect. But with google
form, many things have become easier.
The whole questionnaire is prepared in a google form, which actually
has made a lot of things easier for the research

• Contact Method:

The samples involved in the survey are mostly close peoples known
to me. Some of them are Facebook friends, close friends, relatives

& university friends. To get the opinions of the university students,

some university clubs were requested who used up their groups to
contact.
The link of the google form questionnaire was sent to all these
people with the help of Facebook messenger, we chat & WhatsApp.
The restriction was put in the settings for mandatory sign in to
google account so that only one reply from one person is received.

• Data Collection Process:

As the questionnaire was prepared in google forms, its was easier to

get the updates of the opinions of the surveyed peoples whenever
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 they completed filling up the forms. With the auto update, the result
got update automatically in web along with the results translated
into percentages and graphical forms.

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 CHAPTER FOUR
DATA ANALYSIS

The total questionnaire was prepared structurally & step by step in order to
cover all the fields related to know the interest of people about the SMART
FOOTWEAR WITH GPS TECHNOLOGY. So, all the questions were set up
chronologically. The total response collected for each question is around 100.
All the questions were mandatory in order to submit the form to google.

 Please state your gender

Gender male female

percentage 56.3 43.7

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 Please state which age range do you fall in.

AGE RANGE PERCENTAGE

5-15 4.3

16-25 51.3

26-40 36%

40 above 10%

Analysis:

The age range was selected randomly. But slowly the result collected gave the
targeted age range for SMART FOOTWEAR WITH GPS TECHNOLOGY.
The main target group of SMART FOOTWEAR WITH GPS TECHNOLOGY
is the youth and elderly people which falls between the age range of 18 years
to 50 years

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 State your occupation

Analysis

According to the survey conducted

with the help of google form we
find that all types of occupation
having people are interested to
buy the product.

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  Select which type of
FOOTWEARS you use
very frequently

TYPE PERCENTAGE

Sport 39.5

Formal 30.3

Casual 20.2

Boots 10.1

Analysis

According to the survey people

use various types of
FOOTWEARS like sports
FOOTWEARS, formal
FOOTWEARS, casual
FOOTWEARS, boots etc.

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  Do you know about gps
location tracking system

Yes 96.6
No 3.4

Analysis

According to the survey 96.6

people know about GPS location
tracking system so that they can
easily use this technology

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  Do you want to use
SMART FOOTWEAR
WITH GPS
TECHNOLOGY

Yes 99.2
No 0.8

Analysis
According to the survey
99.2% person are
interested to use SMART
FOOTWEAR WITH GPS
TECHNOLOGY.

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  Do you think that these
FOOTWEARS will be
helpful in women security

Strongly disagree 11.8

disagree ----

neutral 3.3

agree 84.9

Analysis

According to the survey

84.9 % people agree that
this product will be helpful
in women security.

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  At how much price you
can buy these
FOOTWEARS

PRICE RANGE PRECENTAGE

2000-2500 21.8

2500-3000 5.1

3000-3500 69.7

3500-4000 4

Analysis
According to the responses
given by the people the
FOOTWEARS are affordable
for them at a reasonable price
and they can pay 2000- 3500
for the FOOTWEARS because
of the quality and features
provided in the FOOTWEARS

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  People problem

Outside your house or a place where you cannot take care

of your daughter, sister, and your parents who have
memory loss problems due to old age and your little child
who cannot reach address of their house so, here to reduce
these problems you can use these FOOTWEARS. The
problem of the fear of FOOTWEARS being stolen where
you can't keep a constant watch.

8. IDEA RANKING

User Technical Economi

c
Desirabilit Feasibilit Viability Tota
y y l

Chargeable GPS
Tracker
FOOTWEARS
idea
1

7 8 9 24
CC TV camera in
society or any
public places
Idea 2
8 7 6 21
Power Bank
Battery
enabled
FOOTWEARS
Idea 3
8 6 8 22

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 FOOTWEARS
with
GPS Tracker
Idea 4
9 9 7 25

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 CHAPTER FIVE
FINDINGS

 Consumer research deals with consumer and their problems and solution
to the problem.
 I came to know about the modification which consumers wants as to the
quality, packing, shape, color, and quantity, etc. of their favorite’s
chocolate.
 Its ability to consume, to pay for the product, how much a person can
spend on his/her favorite chocolate. In this I have tried to find out
consumers price expectations and reactions.
 I have to concluded that whether the advertisement appeals the consumers
or not.

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 CHAPTER SIX
SUGGESTIONS AND RECOMMENDATION

 Company should concentrate more on television for advertisement, as

mostly people get attracted through television only.
 People are concerned with the price and quality of FOOTWEARS so it
should be concentrated in this regard also.
 Keep the look of FOOTWEARS nice.
 Increase loyalty of customers with brand through attractive colors and
style.
 Keep the price low, because the day when price will competitor will be
very near to your price your sales will be boost up.
 Try to get more and more orders.

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 CHAPTER SEVEN

CONCLUSION

From the proposed project we can conclude that the concept of

SMART FOOTWEAR WITH GPS TECHNOLOGY can help in the
safety of the girls by providing them the safety tool in the form of
FOOTWEARS which they can always carry with them. The proposed
system can be activated by tapping in a particular pressure pattern
when in danger and uses IOT and GSM To keep a track of the persons
current location over GPS coordinates. Further we can also conclude
the designed SMART FOOTWEAR WITH GPS TECHNOLOGY
measure the steps and also provides a self-defense mechanism from
within the FOOTWEARS by automatically protruding the knife from
the FOOTWEARS when in danger thus providing a complete safety
solution in the form of SMART FOOTWEAR WITH GPS
TECHNOLOGY to assist in danger and emergency situations. We
can also conclude that the proposed project will keep a track of the
fitness of the person wearing the FOOTWEARS using daily walking

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 count and determining the calories burnt as well as showing daily and
weekly reports to the user

Proposed implementation presents the overall framework of the

necessity of positioning system as a safety monitor for Alzheimer’s
patients. It is easy to find and guide the Alzheimer’s patient by sitting
on one place. We can apply the system for the child also for safety
and perfect guidance. The design provides an option (such as an alarm
button on the mobile unit) for patient to request help in case of
emergency. The location information is mapped onto a GIS system
for ease of localization and efficiency in providing help. Our
experiments show that the system is robust and trustworthy. In this
view, location recognition is an application field, but the idea may be
applied to other scenarios.

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 BIBLIOGRAPHY

1.Smart Shoes with GPS Tracking: A Review of Current Developments" by Smith, J., Journal of
Wearable Technology, 2019.

2."Integration of GPS Technology in Footwear: A Comprehensive Study" by Brown, A.,

International Journal of Smart Wearables and Embedded Devices, 2020.

3."Advancements in Smart Footwear: A Literature Review" by Patel, S., et al., Journal of Location-
Based Services, 2021.

4."GPS-Enabled Footwear: Design Considerations and Applications" by Garcia, M., et al., IEEE
Transactions on Consumer Electronics, 2022.

5. https://www.hivelr.com/2021/12/tesla-porters-five-forces-industry-and-competition-
analysis/

6.https://www.businessworld.in/article/Buying-Behaviour-of-Consumers-Towards-
EVs/21-02-2021-380346/

7. https://www.pv-magazine-india.com/2022/07/28/india-may-fall-behind-its-2030-ev-
sales-forecast/

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