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AS Google Ads Workbook

AS Google Ads Workbook

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24 views

AS Google Ads Workbook

AS Google Ads Workbook

Uploaded by

thomas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 19

FOR REAL ESTATE

CAMPAIGN SETUP
AUDIENCES
CONVERSIONS
KEYWORDS
WEBSITES & CRMS
Every Realtor and business owner knows that Lead Generation is the
most important part of the business. Leads operate as oxygen to our
business, and without them, our business cannot operate.

Online lead generation can be incredibly powerful, effective and scalable,


but requires persistence, systems, brand and the right mindset. Whats
important to consider is that we are in an industry with one of the
highest pricepoints for the average consumer, and one of the longest
sales cycles. So there is a lot of trust, relationship building and nurturing
needed in order to turn a complete stranger from online advertising, and
turn them into into a paying client and closed transaction.

Generating the lead is just the first step in this process, and frankly, its
also the easiest. The nurture is the achilles heal of this process, and the
process you need to have dialed in to make an online lead feel
comfortable enough to transact with you.

This playbook is an accumulation of 5 years of running Real Estate Lead


Generation for Realtors, Brokers & Teams across North America, Spending
$1,000,000+ in advertising, and producing a documented $3,000,000+ in
Gross Commissions with over 300+ documented sales.
One of the most common questions we get asked is what platform works
better for generating ‘hot leads’ that close deals.

The real answer, is that they both work when you pair them with the
right systems, sales and conversion strategies, and content to help
nurture the prospects into clients.

We’ve had agents and teams see success on Google, but not on
Facebook, and vise versa. We’ve also worked with Agents that have seen
success by using both platforms.

However, generally speaking, the Google can work better than the other,
due to the intent of the prospect.

Facebook ads use what we call ‘Distraction Marketing’ and act as a


billboard on a highway. You are showing your advertisement to
everybody that scrolls by, and hope that they click on it.

Google ads act as if you’re going shopping to a specific store. Because you
are going onto the Google search and typing ‘Homes for sale in Calgary’
or ‘Condos for sale in Toronto’. And because you took the initiative to go
onto the search, there is more intention behind it to make a purchasing
decision, as would be if you were going into a store to purchase
something specific.

Google also allows the ability to target nationwide, and not just specific
to your local market, which gives you the opportunity to target investors
and people looking to relocate.
In order to maximize your conversions and get the highest return on your
ads, its important to understand the systems and assets that we will need
in conjunction with our ads in order for us to succeed.

Advertisements: These act as the driver of leads to your business. This


can be done from Facebook, Google, TikTok, Youtube or traditional

IDX Website: Your website acts as the front facing lead magnet for your
leads to land on and be captured, and includes your MLS feed, your Home
Evaluation tool, buyers & sellers guides, and other marketing material
about you, your team and your gran

CRM: Your CRM is used to manage leads and clients, create automations
and sequences for email & text communication. Can also integrate AI to
contact leads, and record sales calls.
Video Content: Your content is used to educate your database, nurture
them, and develop trust with them to make them more comfortable to
transact with you.

Inside Sales Agent: Your inside sales agent helps you maximize the
return on your ads by scaling your communication output through call,
text and email to ensure every lead is contacted, qualified and booked on
multiple fronts.
The website provider and funnel builder that you choose is critical to how
your Google ads will perform. And in order to ensure that are ads are as
profitable as they can be, its important to get it right the first time.

We have worked with over 500+ realtors and teams, spent over $1M in
advertising, and have had this conversation hundreds of times, so please
listen to us when we say:

If you want your IDX website to convert Google ads traffic into leads,
into sales and efficient and profitable as possible, then you need either
Realgeeks (More Affordable) or Sierra Interactive (More Robust &
Polished).

Some websites arent designed to accept and convert PPC traffic into
leads, and the reasons extend from site speed to the lead form and how
they capture the lead information.

We have tried many other website carriers and providers, and none of
them convert at the capacity that Sierra and Realgeeks produces.

If you plan to focus on Pre-Construction or New-construction homes,


which are often not listed on the MLS, then we recommend a funnel
created on HighLevel
As realtors, we only have so much time in the day, between prospecting,
servicing clients, creating content and other administrative tasks, there is
a lot that we need to keep our businesses moving forward. But the most
effective and successful Realtors adopt ways to automate prospecting &
client servicing, so the wheels keep spinning and deals keep flowing
whether they’re busy or not.

Our customer relationship management tool (CRM) software is the first


tool that allows us to automate our business, and lays as the bedrock of
our business. The software you choose is critical and will determine how
well you will be able to nuture and ultimately convert your leads - which
is EVERYTHING when it comes to online high volume lead generation like
Facebook ads or Google ads.

Unlike most website providers, there is one clear winner when it comes
to CRM’s: Follow up Boss.

I have been on and worked with some of the best teams and highest
producing agents in North America, and they all use Follow Up Boss.

Generally speaking, most real estate IDX website providers come with an
attached CRM, but not all are created equal. Sierra Interactive definitely
the best all-in-one platform, but pairing it with FUB puts it in steroids.
Chime, Sierra Interactive and Realgeeks have a broad range of CRM
functionality and can get the job done for most agents. But as you start to
grow a team, FUB becomes more essential as your team grows with more
agents.

FUB also integrates widely with most websites, is relatively cheap, and
has no usage fees on texts and calls (HighLevel, and Chime’s fees can get
very high), and records calls for you.

Call recording is especially key when you have a team making calls for
you - you always want to have call recording when managing a sales
team.
Targeting Locations
**Your City & Surrounding Municipalities
Excluded Locations
India
Pakistan
Bangladesh
China
Indonesia
Phillipines
Brazil
Russia
Target
Presence (People in or regularly in your targeted location)

Recommendations
$1000 to $2000 per Month MINIMUM
$30 to $60 per Day MINIMUM

Conversions
SITELINK EXTENSIONS

CALLOUTS
HEADLINES

DESCRIPTION

CALLOUTS
SITELINK EXTENSIONS

CALLOUTS
TRACKING CODE
Real Estate can be a lonely and stressful journey. This is why we want to surround you
with other like minded Realtors, Team Leads & Brokers so you can collaborate, network
and share this journey with, while being provided the training, resources, coaching &
support to completely transform your real estate business

In our FREE Agent Community, you’ll get access to:

Daily live training & accountability calls to generate more clients, close more deals & build your
dream real estate business to generate more closings every month!
Facebook, Instagram, Google & Youtube Strategies strategies to get clients on autopilot
consistently
Learn how to start and grow a wildly profitable team that runs without you to create true time
and financial freedom.
Secrets & strategies from the Top Producing Realtors, Brokers & Team Leaders!
A community of like minded, growth oriented agents to network, collaborate & celebrate each
other.

Join now and get instant access to 9 comprehensive classes with over 50 hours of actionable
& tactical training, including:

📲 FREE access to ALL of my Real Estate Marketing, Branding & Sales Courses and Training
🤫 FREE access to 5 PRIVATE Mastermind calls per week
⚙️ FREE access to our private Agent Initiative and Agent Partners Accelerator Programs
🏆 FREE COACHING & MENTORSHIP from me with direct access
😈 FREE custom plans for BRANDING, CONTENT & MARKETING
🎥 FREE access to a library of 50+ 1-hour Real Estate Tutorials
⚙️ FREE custom funnel for every agent that joins us
🏠 FREE custom listing presentation, buyers & sellers guides and video assets.
🚀 FREE access to my Real Estate coaching team.
Eliminate all of the guess work, and have us implement this for you so you can start
generating deals as soon as possible.

Book your free strategy session below and learn how our premier agent program can
help support you in taking the next step within your business. And just so you know we
are legitimate, below are some wins from some of our best clients!
Please contact [email protected] with any questions.
Or visit www.agentinitaitive.com to get started now.

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