Appendix 1.

Survey Questionnaire

Republic of the Philippines

CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

Dear Respondent,

Great day!

We are working on our thesis study entitled “Effectiveness of Television

Advertising in Consumer Buying Behavior in Bacoor City Cavite”. In line with this,

we would like to request and gather information from you by answering the following

questions for the completion of this study. Rest assured that the information that will be

given to us will be treated with the utmost confidentiality.

Thank you very much for your participation.

Esteven Lumangaya

Rachel A. Alicbusan

Maria Daria Q.Tomines

Rogie Ann Gumacal

The Researchers
Name (optional):_________________________________________

Instruction: Please put a check mark (✔) on the box that corresponds to your
answer.

Part I: Demographic Profile

1. Age
18 - 25 years old

26 - 35 years old

36 - 45 years old

46 – 55 years old

56 and above

2. Civil Status
Single

Married

Separated

Widowed

3. Highest Education Attainment

No Formal Education

Elementary Graduate

Junior High School Graduate

 Senior High School Graduate

Post Bachelor Graduate

4. Monthly Income/ Allowance

₱10,000.00 and below

₱10,001.00 - ₱20,000.00 a month

₱20,001.00 - ₱30,000.00 a month

₱31,001.00 - ₱40,000.00 a month

₱40,001.00 and above

PART II: Perceptions on TV Commercials

Please answer as truthfully as possible the following based on your perceptions. Please
click/put a check mark (✓) on the box that corresponds to your answer using the scale
below.

1 – Strongly Disagree (SD) 2 – Disagree (D) 3 – Agree (A) 4 - Strongly Agree

A Trust 1 2 3 4
(SD) (D) (A) (SA)
1 TV advertisements for formula milk demonstrate how
conveniently the company can offer the products.
2 TV advertisements fulfill the commitment they made to
their customers.
3 TV ads for formula milk represent what I need.
B Repetition 1 2 3 4
1 Frequently shown TV commercials for formula milk leave
a positive impression in the minds of viewers.
2 Brand credibility increases if I frequently see and hear
about the product on TV.
3 Repetitive TV ads make it easier for me to remember the
formula milk brand.
C Humor 1 2 3 4
1 Hilarious TV advertisements about formula milk increase
brand awareness.
2 Amusing TV ads about formula milk can easily catch my
attention.
3 Humor in television commercials can increase my
commitment to the product.
D Music 1 2 3 4
1 The song/jingle played in a TV advertising helps me
recall the name of the brand.
2 I feel good about the product if I appreciate the music
used in the TV advertisement.
3 The music used in TV commercials for formula milk can
influence how I feel about a product.
E Advertising Message 1 2 3 4
1 TV ads help provide enough information about different
formula milk products.
2 I found it interesting to watch TV ads with useful
messages about the product.
3 TV ads featuring a catchy slogan about the product may
be appealing and directly deliver the message.
F Interest 1 2 3 4
1 I have a positive feeling about a product if it is
advertised
on television.
2 TV advertisements that pique my interest may
encourage me to buy the formula milk.
3 I prefer TV ads that I can relate to or that reflect
my
personal interests.
F Length 1 2 3 4
1 A 15-second TV advertisement for formula milk is
enough to get the message across.
2 A TV advertisement for formula milk should last
for at least 30 seconds to get the message
across.
3 Full-length TV ads (one minute and more) can
help me
recall and understand the advertising message
better.
G Celebrities and Endorsers 1 2 3 4
1 The celebrity or endorser in the TV ad can
influence me to buy formula milk products.
2 TV ads that feature my favorite celebrities make
me feel
good about the products.
3 I tend to buy the product if the endorser is well
matched
with the product.
Part III: Consumer Buying Behavior

Please answer as truthfully as possible the following based on your perceptions. Please
sclick/put a check mark (✓) on the box that corresponds to your answer using the scale
below.

1 – Strongly Disagree (SD) 2 – Disagree (D) 3 – Agree (A) 4 - Strongly Agree

A Social Factors 1 2 3 4
(SD) (D) (A) (SA)
1 I am influenced if the formula milk is popular in
our community.
2 My family’s impression about a product
influences my buying behavior.
3 I buy formula milk products if they are
recommended by
my friends.
B Cultural Factors 1 2 3 4
1 My ethnic taste considerably influences my
decision-
making when buying formula milk.
2 I am practical when buying formula milk.
3 I purchase goods based on my principles.

C Economic Factors 1 2 3 4
1 A person's income determines their purchasing habits.
2 The family's purchasing habits are influenced by the
family's income.
3 I am temptedLailanie
to spendS.more
Arciaga Joneil Pontejos, MSM
on purchases if I anticipate
an increase in income.
Adviser Statistician
D Personal Factors 1 2 3 4
1 People buy different products as they undergo different
Maria Lourdez D. Lamanilao, MBA, LPT
stages. Panelist 10/11/22
2 I tend to buy products based on my lifestyle.
3 The occupation or profession of a person influences
their buying behavior.
Erica P. Tepait Danilo C. Billedo, MBA
E Psychological Factors 1 2 3 4
Panelist Panelist
1 I buy products that satisfy my needs.
2 I purchase items if it makes me feel that I belong.
3 I purchase a product that promises enriching
experiences such as self-fulfillment.

Validated by:
Appendix 2. Request for Adviser and Technical Critic

Republic of the Philippines

CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

REQUEST FOR ADVISER AND TECHNICAL CRITIC

NAMES : RACHEL A. ALICBUSAN

ROGIE ANN V. GUMACAL
ESTEVEN M. LUMANGAYA
MARIA DARIA Q. TOMINES

COURSE : BACHELOR OF SCIENCE IN BUSINESS MANAGEMENT

MAJOR IN MARKETING MANAGEMENT

TITLE OF STUDY: EFFECTIVENESS OF TELEVISION ADVERTISING ON THE

BUYING BEHAVIOR OF MOTHERS IN LIGAS I, BACOOR
CITY, CAVITE
CONFORME:

LAILANIE S. SAPUNTO 06/22/22

Adviser Date

MR. RALPH JOSEPH RAPEROGA 06/22/22

Technical Critic Date

RECOMMENDING APPROVAL:

FE S. DULLAVIN, MBM ______ JANICE A NEALEGA, MBA

______
Department Research Coordinator Date Department Chairperson Date

DONNALYN B. MONTALLANA, MIT ______

Campus Research Coordinator Date

APPROVED:

MENVYLUZ S. MACALALAD, MBA, LPT _______

Campus Administrator Dat

Appendix 3. Title Approval Sheet

 Republic of the Philippines
CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

Department of Business Management

TITLE APPROVAL SHEET

NAMES : RACHEL A. ALICBUSAN

ROGIE ANN V. GUMACAL
ESTEVEN M. LUMANGAYA
MARIA DARIA Q. TOMINES

TITLE OF STUDY : EFFECTIVENESS OF TELEVISION ADVERTISING ON THE

BUYING BEHAVIOR OF MOTHERS IN LIGAS I, BACOOR
CITY, CAVITE
CONFORME:

LAILANIE S. SAPUNTO 06/22/22

Adviser Date

MR. RALPH JOSEPH RAPEROGA 06/22/22

Technical Critic Date

RECOMMENDING APPROVAL:

FE S. DULLAVIN, MBM ______ JANICE A NEALEGA, MBA

______
Department Research Coordinator Date Department Chairperson Date

DONNALYN B. MONTALLANA, MIT ______

Campus Research Coordinator Date

APPROVED:

MENVYLUZ S. MACALALAD, MBA, LPT _______

Campus Administrator Da
Appendix 4. Outline Approval Sheet

Republic of the Philippines

CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

Department of Business Management

OUTLINE APPROVAL SHEET

NAMES : RACHEL A. ALICBUSAN

ROGIE ANN V. GUMACAL
ESTEVEN M. LUMANGAYA
MARIA DARIA Q. TOMINES

TITLE OF STUDY : EFFECTIVENESS OF TELEVISION ADVERTISING ON THE

BUYING BEHAVIOR OF MOTHERS IN LIGAS I, BACOOR
CITY, CAVITE
CONFORME:

LAILANIE S. SAPUNTO 06/22/22

Adviser Date

MR. RALPH JOSEPH RAPEROGA 06/22/22

Technical Critic Date

RECOMMENDING APPROVAL:

FE S. DULLAVIN, MBM ______ JANICE A NEALEGA, MBA

______
Department Research Coordinator Date Department Chairperson Date

DONNALYN B. MONTALLANA, MIT ______

Campus Research Coordinator Date

APPROVED:

MENVYLUZ S. MACALALAD, MBA, LPT _______

Campus Administrator
Appendix 5. Recommendation for Thesis Manuscript Approval

Republic of the Philippines

CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

______________

MENVYLUZ S. MACALALAD
Campus Administrator
Bacoor Campus

Dear Prof Macalalad,

Subject: RECOMMENDATION FOR THESIS MANUSCRIPT APPROVAL

Madam:

The undersigned hereby recommend the approval of the

thesis outline/final manuscript entitled “EFFECTIVENESS OF
TELEVISION ADVERTISING ON THE BUYING BEHAVIOR OF MOTHERS
IN LIGAS I, BACOOR CITY, CAVITE prepared by RACHEL
ALICBUSAN, ESTEVEN LUMANGAYA, ROGIE ANN GUMACAL and
MARIA DARIA TOMINES.

The proposal/study has been reviewed and successfully

defended on JANUARY 19, 2023. The
recommendations/suggestions/corrections of the review panel
have been considered and incorporated in the revisions made.

LAILANIE ARCIAGA MR. RALPH JOSEPH RAPEROGA _______

Thesis Adviser Date Critic Adviser Date

MARIA LOURDEZ LAMANILAO, MBS, LPT ERICA TEPAIT________

Panelist Date Panelist Date

DANILO BILLEDO ________

Panelist Date

FE S. DULLAVIN, MBM ______ JANICE A. NEALEGA _______

Department Research Coordinator Date Department Chairperson Date
DONNALYN B. MONTALLANA, MIT ________
Campus Research Coordinator Date
Appendix 6. Compliance Sheet

Republic of the Philippines

CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

COMPLIANCE SHEET

Authors: RACHEL A. ALICBUSAN

ROGIE ANN V. GUMACAL
ESTEVEN M. LUMANGAYA
MARIA DARIA Q. TOMINES

Title : EFFECTIVENESS OF TELEVISION ADVERTISING ON THE BUYING

BEHAVIOR OF MOTHERS IN LIGAS I, BACOOR CITY, CAVITE

Panelists: 1. Mrs. Maria Lourdez D. Lamanilao

2. Ms. Erica Tepait
3. Mr. Danilo Billedo

Name of Panel Remarks Actions Taken (indicate

the page number)
1. Change of Sop 2 and For 1. Change the sop 2 and 3 and
Mrs. Maria Lourdez D. Sop 3 find another rrl look for a different sub-
Lamanilao 2. Follow CVSU Format variables(Page 5-6)
3. Delete unnecessary 2. Follow the right
spacing format(whole paper)
4. Remove the Chapter’s 3. Deleted all of unnecessary
number spacing(whole paper)
5. Provide exact finish date 4. Removed all the numbers in
when the paper is going to chapter(whole paper)
be finished. 5. Add the year when the
6. Put the SOP Variables researcher’s supposed to
into the Definition of terms finish the study(Page 10)
7. Be specific with the 6. Put all of the sop variables
And Ms. Erica Tepait participants. into the definition of
8. Put limit on TV Ads terms(Page 11)
instead provide a product 7. The researcher choose
or a brand to focus on Formula Milk Buyer which is
9. Total Numbers of the mothers of Ligas I
respondents Bacoor Cavite. (Page 33-34)
8. The researcher choose to
limit their tv ads into a
formula milk product
commercials only.(Page 3)
9. The researcher gather the
total population of Ligas I to
the City hall of Bacoor
Cavite and use Slovin
 Formula to get the total
respondents(Page 34)

Mr. Danilo Billedo 1. Synthesis 1. Added the synthesis of the

2. Include secondary use of study (Page 31)
data 2. Added the secondary data
used by the
researcher(Page 33)
Appendix 7. Certificate of Completion

Republic of the Philippines

CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

CERTIFICATE OF COMPLETION

To Whom It May Concern:

This is to certify that RACHEL ALICBUSAN, ESTEVEN LUMANGAYA,

ROGIE ANN GUMACAL AND MARIA DARIA TOMINES has successfully defended
their thesis entitled “EFFECTIVENESS OF TELEVISION ADVERTISING ON THE
BUYINGBEHAVIOR OF MOTHERS IN LIGAS I, BACOOR CITY, CAVITE”
on 19th of January 2023 at the CAVITE STATE UNIVERSITY – BACOOR CITY
CAMPUS.

LAILANIE ARCIAGA MR. RALPH JOSEPH RAPEROGA _______

Thesis Adviser Date Critic Adviser Date

MARIA LOURDEZ LAMANILAO, MBS, LPT ERICA TEPAIT________

Panelist Date Panelist Date

DANILO BILLEDO ________

Panelist Date

FE S. DULLAVIN, MBM ______ JANICE A. NEALEGA _______

Department Research Coordinator Date Department Chairperson Date

DONNALYN B. MONTALLANA, MIT ________

Campus Research Coordinator Date
Appendix 8. Routing Slip

Republic of the Philippines

CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

DEPARTMENT OF MANAGEMENT STUDIES

BUSINESS MANAGEMENT

ROUTING SLIP

NAME OF STUDENTS : RACHEL A. ALICBUSAN

ROGIE ANN V. GUMACAL
ESTEVEN M. LUMANGAYA
MARIA DARIA Q. TOMINES

TITLE OF STUDY : EFFECTIVENESS OF TELEVISION ADVERTISING ON THE

BUYINGBEHAVIOR OF MOTHERS IN LIGAS I, BACOOR
CITY, CAVITE
 DATE DATE
FACULTY CONCERNED REMARKS
RECEIVE RELEASED
D

Thesis Adviser:
Mrs. Lailanie S. Arciaga

Technical Critic:
Mr. Ralph Joseph A,
Raperoga,

Statistician:
Joneil Pontejos, MSM

Department Research
Coordinator:
Fe S. Dullavin, MBM
Department Chairperson:
Janice A. Nealega, MBA

English Critic:
Maria Lourdez D.
Lamanilao, MBA, LPT

Campus Research
Coordinator:
Donnalyn B. Montallana,
MIT
Campus Administrator:
Menvyluz S. Macalalad,
MBA
Appendix 9. Endorsement and distribution of thesis

Republic of the Philippines

CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

DEPARTMENT OF MANAGEMENT STUDIES

ENDORESEMENT AND DISTRIBUTION OF THESIS

NAMES: RACHEL A. ALICBUSAN

ROGIE ANN V. GUMACAL
ESTEVEN M. LUMANGAYA
MARIA DARIA Q. TOMINES

DEGREE: BACHELOR OF SCIENCE IN BUSINESS MANAGEMENT MAJOR

IN MARKETING

TITLE: EFFECTIVENESS OF TELEVISION ADVERTISING ON THE

BUYINGBEHAVIOR OF MOTHERS IN LIGAS I, BACOOR CITY,
CAVITE

RECIPIENT DATE NAME SIGNATURE

RECEIVED

Department Janice A. Nealega, MBA

Lorema N. Acapulco
Library

Research Coordinator Donnalyn B. Montallana, MIT

Campus Menvyluz S. Macalad, MBA

Administrator

________________________________
DONNALYN B. MONTALLANA, MIT
Campus Research Coordinator
Appendix 10. Certificate of Statistician

Republic of the Philippines

CAVITE STATE UNIVERSITY
Bacoor City Campus
SHIV, Molino VI, City of Bacoor
' (046) 476-5029
[email protected]

CERTIFICATION

TO WHOM IT MAY CONCERN:

This is to certify that the thesis entitled: “EFFECTIVENESS OF TELEVISION

ADVERTISING ON THE BUYING BEHAVIOR OF MOTHERS IN LIGAS I, BACOOR

CITY, CAVITE” of This is to certify that RACHEL ALICBUSAN, ESTEVEN

LUMANGAYA, ROGIE ANN GUMACAL AND MARIA DARIA has been carefully

examined to the best of my ability to satisfy its purpose and needed

information by the undersigned as Statistician.

Appendix 11. Certificate of English Critic
Appendix 12. Curriculum Vitae
Appendix 13. Photo Documenatation

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