BAHRIA UNIVERSITY
Urban Thread: A Modern Clothing Brand on Shopify
FINAL TERM REPORT OF E-COMMERCE
SAHIL RAZA 02-111221-034
12/20/2024
Page |1
Contents
INTRODUCTION.......................................................................................................................................2
THE MISSION AND VISION....................................................................................................................2
GOAL..........................................................................................................................................................2
PRODUCTS OFFERED..............................................................................................................................2
1. Easy to Use Design...................................................................................................................................4
2. Mobile Optimization................................................................................................................................4
3. Quick & Secure Checkout........................................................................................................................4
4. Detailed Product Pages............................................................................................................................4
5. Inventory Updates and Notifications.......................................................................................................4
6. Promotion and Interaction:.....................................................................................................................4
7. Order Tracking and Shipping...................................................................................................................4
8. Customer Loyalty Programs:....................................................................................................................4
Competitive Advantages............................................................................................................................10
Target Market............................................................................................................................................10
Future Expansion Plans..............................................................................................................................10
Conclusion.................................................................................................................................................11
Page |2
INTRODUCTION
The modern apparel company Urban Thread combines the street wear's energy with everyday
fashion's functionality. The brand's online store, which is powered by Shopify, provides a
smooth buying experience for customers worldwide. With a focus on sustainability, diversity,
and innovative design, Urban Thread specializes in premium clothing for men and women,
including shoes, hoodies, and T-shirts.
THE MISSION AND VISION
“To lead the world in street wear by providing inclusive, fashionable, and eco-friendly clothing
that appeals to a wide range of consumers”.
GOAL
Through stylish, eco-friendly, and daring apparel that captures the essence of city life, Urban
Thread is committed to empowering people.
PRODUCTS OFFERED
The Shopify store of Urban Thread offers a wide selection of clothing and accessories made for
contemporary lives.
1. Sneakers
Design: Modern and ergonomic, suitable for both casual and athletic wear.
Materials: For sustainability and longevity, options include premium leathers and recycled
textiles.
The following styles are available:
Performance Sneakers: Made for active wear.
Minimalist Sneakers: Ideal for daily use.
Page |3
Limited Editions: Collectors' only designs.
2. Hoodies:
Styles: cropped, unisex, oversized, and slim-fitting styles.
Designs: Urban Thread has hoodies to suit every taste, from striking patterns to understated style.
Materials: Fleece and premium organic cotton blends for comfort and longevity.
3. T-Shirts:
Styles:
Graphic Tees: Featuring distinctive prints with an urban theme.
Simple Essentials: Adaptable choices for everyday use.
Unisex Fit: Made to fit people of all body shapes.
Page |4
FEATURES OF THE ONLINE STORE POWERED BY SHOPIFY
The Shopify store for Urban Thread offers a sleek, contemporary, and user-friendly buying
experience.
1. Easy to Use Design
Product categories and a neat, well-organized structure allow for easy browsing. Size, color, and
price filters make it easy and quick to find what you're looking for.
2. Mobile Optimization
The store is completely responsive, providing a seamless mobile and tablet shopping experience.
Page |5
3. Quick & Secure Checkout
Accepts a variety of payment methods, including PayPal, Apple Pay, Google Pay, and credit
cards. Quick and easy transactions are guaranteed by Shopify one-page checkout.
4. Detailed Product Pages
A thorough overview of every product is offered with high-resolution photos, thorough
descriptions, and user reviews.
5. Inventory Updates and Notifications
Customers are notified of product availability through real-time inventory tracking.
6. Promotion and Interaction: Email campaigns for seasonal discounts, special offers,
and product updates were integrated. Integration with social media for direct product and
promotion sharing on sites like TikTok and Instagram.
7. Order Tracking and Shipping
Various shipping choices, including international delivery, with transparent real-time tracking.
8. Customer Loyalty Programs: These offer discounts, first access to collections, and
exclusive promotions as rewards for loyal customers.
Page |6
Page |7
Page |8
Page |9
P a g e | 10
P a g e | 11
Competitive Advantages
Urban Thread distinguishes itself in the crowded fashion market through:
1. Sustainability: dedication to environmentally friendly production methods and materials;
2. Inclusivity: broad selection of sizes and unisex designs;
3. Exclusivity: Limited-edition product drops that draw in devoted customers;
4. Affordability: Premium quality at competitive prices;
5. Seamless Shopping: A Shopify-powered experience that guarantees convenience and
dependability;
Target Market
Demographics
Age: 16–40 years;
Gender: Men and women, with unisex offerings;
Geography: Urban markets in North America, Europe, and Asia;
Psychographics: Fashion-conscious individuals who value style, quality, and sustainability;
Tech-savvy: shoppers who prefer convenience and quick delivery.
Future Expansion Plans
Urban Thread is poised for growth with the following strategies:
Expanding Product Lines: Introducing new items such as jackets, pants, and seasonal
collections.
Global Reach: Enhancing international customer experiences with faster delivery and
localized services.
Pop-Up Stores: Launching physical stores in key urban locations to enhance the online
shopping experience.
Innovative Features: Incorporating augmented reality (AR) for virtual try-ons and
leveraging AI-powered recommendations on the Shopify platform.
P a g e | 12
Conclusion
Urban Thread transcends being just a clothing brand; it embodies the essence of urban culture.
Partnering with Shopify, the brand merges style, practicality, and sustainability to offer a
superior shopping experience. As Urban Thread broadens its product offerings and global
presence, it is positioned to become a leader in contemporary street wear and fashion.
Urban Thread: Where Style Meets Sustainability.
