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Republic-of the Philippines ob.cO.loth
DEPARTMENT OF PUBLIC WORKS AND HIGHWAYS
:]afo[E OFFICE OF THE SECRETARY
Manila
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AU6 2 7 2024

DEPARTMENT ORDER SUBJECT: Prohibition on the Design,

Modification, and Improvisation of
Lamp Posts, Poles, and other
Structures within the Road Right-
NO'
153 of-Way of National Roads
Series of 2024

This is in reference to Executive Order No. 165, s.2022 (E,O, 165) titled ``Prescribing
Regulations on Out-Of-Home Advertising Signs and Billboards'', which provides guidelines and
minimum standards as regulation for all out-of-home advertising signs and bill boards, where
this Department is mandated to ensure full and strict enforcement of the said Order.

In line with this, all UPMO Project Directors, Regional Directors, District Engineers, and other
concerned offices are hereby directed to strictly enforce E.O.165 and adhere to the following:

1. Preparation and approval of new design plans will not include features specifically intended
to facilitate the installation or display of private advertising materials on lamp posts/street
lights, poles (e.g., traffic signal poles, utility poles, etc.), pedestrian bridges,
guardrails/railings, walls, barriers, overhead gantries, sign posts (e.g., traffic signs,
directional signs, etc.) and other similar structures within the Road Right-of-Way (RROW);

2. Prohibit modifications on existing lamp posts/street lights, poles (e,g., traffic signal poles,
utility poles, etc.), pedestrian bridges, guardrails/railings, walls, barriers, overhead
gantries, sign posts (e.g., traffic signs, directional signs, etc.) and other similar structures
within the RROW to facilitate attachment or display of private advertising materials. This
includes alterations such as installation of supplementary fixtures, brackets, or supports
intended to serve advertising purposes; and

3. Prevent unauthorized or makeshift adaptations to lamp posts/street lights, poles (e.g.,

traffic signal poles, utility poles, etc.), pedestrian bridges, guardrails/railings, walls,
barriers, overhead gantries, sign posts (e,g., traffic signs, directional signs, etc.) and other
similar structures within the RROW to accommodate private advertising materials,
including any alterations or additions made without proper authorization or compliance
with relevant regulations.

Attached is the copy of Executive Order No. 165, s.2022 for ready reference.

For strict compliance.

Department of Flubllc Works and Hlgivvays

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Website: https://www.dpwh.gov.ph
Tel. No(s).: 5304-3000 / (02) 165-02
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 MALACAflAIN PALACE
MA-

BY THE PRESIDENT OF THE PHILIPPINES

EXECUTIVE ORDER NO.165

PRESCRIBING REGULATIONS . ON OUT-OF-HOME ADVERTISING

SIGNS AND BILLBOARDS

WHEREAS, Section 11(2), Article Xvl of the Constitution provides that the
advertising industry is impressed with public interest, and shall be regulated by law for the
protection of consumers and the promotion of the general welfare;
WHEREAS, Section 2001 of Presidential Decree (PD) No.1096 (s.1977) or the
"National Building Code of the Philippines" ("Building Code") prohibits the construction of
any sign or signboard which unduly obstruct the natural view of the landscape, distract or
obstruct the view of the public as to constitute a traffic hazard, or otherwise defile, debase
or offend aesthetic and cultural values and traditions;

WHEREAS, Section 203 of the Building Code empowers the Secretary of the
Department of Public Works and Highways (DPWH) to issue and promulgate rules and
regulations to implement the provisions of the Building Code, ensure compliance with
policies, plans, standards and guidelines, and prescribe the amount of regulatory fees and
other charges that the Building Official shall collect;

WHEREAS, Section 3(2), Chapter 1, Title V of Executive Order No. 292 (s.1987)
or the "Administrative Code of 1987," mandates the DPWH to develop and implement
effective codes, standards and reasonable guidelines to. ensure the safety of all public and
private structures;
WHEREAS, unregulated advertising signs and billboards pose traffic distractions
and hazards, constitute threats to public safety, and contribute to environmental
degradation and urban blight due to their inappropriate location, site. glare, size, structural
configuration and uncontrolled height limit;

WHEREAS, there is a need to update and supplement the rules on non-mobile

advertising signs and billboards under the Building Code and its lmplementing Rules and
Regulations (lRR), and to prescribe minimum standards to harmonize national and local
rules and regulations as part of the strategies on ease of doing business, and in facilitating
self-regulation within the advertising industry;

WHEREAS, pursuant to Section 16, Chapter 2, Book I of Republic Act (RA) No.
7160 or the "Loca/ Govemmer}f Code Of 799/," as amended, local governments shall
exercise powers that are necessary, appropriate and essential to the promotion of the
general welfare of their inhabitants;

nm PRESDENT OF TEE pHILlppINEs

 WHEREAS, Section 17, Article VII of the Constitution vests in the President the
power of control over all executive departments, bureaus and offices, as well as the
mandate to ensure the faithful execution of laws; and

WHEREAS, under Section 4, Article X of the Constitution, the President exercises

general supervision over local governments;

NOW. THEREFORE, I, RODRIGO ROA DUTERTE, President of the Republic of

the Philippines, by virtue of the powers vested in me by the Constitution and existing laws,
do hereby order:

S®ction 1. Cov®rage. This Order shall cover all non-mobile advertising signs and
billboards, and their support structures, erected and installed, modified, retrofitted,
rehabilitated or otherwise altered and thereafter exhibited.

Section 2. Standards on Signs and Billboards. Any new sign or billboard and
its support structures to be constructed, and existing billboards to be modified, retrofitted,
rehabilitated, or converted from static billboard to light-emitting diode (LED) billboard,
regardless of size, make, location and construction, shall comply with the following
requirements:

a. Bi.//board Setback Requi.remenfs. A newly constructed billboard structure must

have at least five (5) meters (in.) of setback from the frontage property line,
measured perpendicularly up to the support structure. Existing static billboards or
LED billboards with a setback of less than five (5) in. must comply with the
guidelines for size of display surface and height of billboard structures under sub-
items (b), (c) and (d) of this Section, and relevant clearances from the high tension
wire as prescribed by the Philippine Electrical Code;

b. Si.ze of Bt.//board Di.sp/ay Surface. Signs and sign structures and billboards shall
not exceed two hundred fifty (250) square meters (sqm.);
Si.ze of LED Bt.//board Dt.ap/ay. LED and other electronic signs shall have a
minimum display area of fifty-five (55) sqm. and a maximum display area of up to
two hundred fifty (250) sqm., as the site allows, provided that the sign conforms
with the structural design and wind load exposure prescribed under the latest
edition of the National Structural Code of the Philippines;

c. Hei.ghf of a/.//board Sfructures. Free-standing structures shall have a maximum

height of thirty-six (36) in. from the established grade, provided jt will not obstruct
any public utility and fire exits in accordance with existing laws.

A roof-mounted billboard structure shall have a combined height limit of not more
than twenty-six (26) in. for urban areas and not more than thirty-six (36) in. for
rural areas, measured from the ground to the established grade;
d. Roo#ap Bi.//boards. New rooftop billboards shall not exceed or occupy more than
one-fourth (1/4) of the street frontage of the building on which they are attached,
with the base area of the support skeleton frame structure not more than ten (10)
sqm. on any horizontal section, and shall be constructed of incombustible material
pursuant to Section 1210 of the lRR of the Building Code;
e. Wa//-Mounted B/.//boards. Wall-mounted billboards shall be placed against blank
walls and shall not exceed the area of such wall, in accordance with the provisions
of the latest revision of the lRR of the Building Code; and

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 f. Di'stance between b/.//boards. New billboard structures to be installed or erected
at the same side of the road must have a minimum distance of one hundred (100)
in. apart.

Obstruction of an existing billboard or on-premises sign by an advertising billboard

from its intended viewership, no matter how partial, is strictly prohibited. The
existing outdoor advertising sign is considered not obstructed by a newly
constructed sign when it is fully visible within two hundred (200) in. distance from
its intended audience.

Within two (2) years from the effectivity of this Order, owners and operators of
existing sign and billboard structures shall comply with the foregoing standards on size
of display surface and height of billboard.

To ensure uniformity and harmonization of national and local standards on signs

and billboards, all local governments shall not impose requirements higher or more
burdensome than the parameters provided under this Section.

Section 3. Signs and Billboards Permitting and Licensing System, The DPWH
shall streamline, and thereafter, establish an online platform for permitting and licensing
applications and procedures of advertising signs and billboards. Under justifiable
circumstances to be determined by the DPWH Secretary, a manual application system
may still be maintained based on the streamlined applications and procedures.

Section 4. Authority of the Office of the City and Municipal Building Official.
Consistent with Section 207 of the Building Code, the Offices of the City or Municipal
Building Official shall strictly implement the provisions of this Order, the Building Code and
its lRR, and other relevant administrative rules and regulations promulgated by the DPWH.

Consistent with Section 9(b)(1 ) of RA No. 9485 or the "Ant/-Red rape Act of 2007, "
as amended by F\A No. 11032 or the "Ease Of Dol.ng Business and Efficient Government
Serv/.ce Oe//.very Aof of 2078, " the processing time for local permits or licenses of a new
sign or billboard shall not exceed seven (7) working days from the date the request and/or
complete application or request was received.

Section 5. Role of Local Government Units (LGUs). Pursuant to Section 16, in

relation to Sections 447(3)(ix) and 458(3)(ix) of RA No. 7160, as amended, and in the
exercise of their mandates to. ensure the preservation and enrichment of culture, promote
health and safety, and enhance the right of the people to a balanced ecology, the local
Sanggun/.ar}s are hereby enjoined to enact ordinances that supplement national billboard
regulations on the following areas:

a. non®bstruction of natural landscape and prohibition of signs or billboards that

debase or offend aesthetic and cultural values and traditions;
b. restricted areas or those that distract or obstruct the view of the public as to
constitute a traffic hazard, especially along major thoroughfares and public roads;
and
c. billboard-free zones such as historical sites, tourist destinations and parks,
institutional establishments, and critical facilities, such as power plants.

The Department of the Interior and Local Government (DILG) shall assist LGUs in
the implementation of this directive.

3
 Section 6. Role of National Government Agencies. To the extent consistent with
their respective mandates, the following agencies shall perform the following:
a. The DPWH shall ensure full and strict enforcement of this Order, the standards
provided under DPWH National Building Code Development Office Memorandum
airoular No. 01 (s. 2008) ("Additional Rules and Regulations on Signs and,
Sf.gnboard Sfmcfures') and administrative rules and regulations promulgated by
the DWPH Secretary, and the provisions under Chapter 20 of the Building Code
and its lRR. Consistent with Section 203, Rule 11 of the lRR of the Building Code,
the DPWH Secretary may order payment of appropriate government fees and other
charges for billboard permits and clearances;

b. The Department of Finance (DOE) shall: (i) prepare guidelines for setting local fees
and charges related to the application for locational clearances which are required
for building permit applications for sign permits; (ii) provide training for local
government personnel on the guidelines on fees, and increases of existing or
prevailing costing of government charges; and (iii) assist in the compliance of LGUs
to the said guidelines and the preparation of regular reports to the DILG and the
DPWH; and

c. The DILG shall assist the DPWH in ensuring compliance of LGus with the
provisions of this Order;
All other departments, agencies, instrumentalities, including governmentowned or
-controlled corporations, and government financial institutions are hereby directed to
provide such assistance or support necessary to ensure the effective implementation of
this Order. For this purpose, the DPWH Secretary may call upon any government official
or employee to assist in the implementation of this Order.

Section 7. Implementing Guidelines. The DPWH, in consultation with the DILG,

DOE, Metropolitan Manila Development Authority, Philippine Atmospheric, Geophysical
and Astronomical Services Administration, Civil Aviation Authority of the Philippines, and
representatives of stakeholders from the billboard industry, shall formulate implementing
guidelines to effectively carry out the provisions of this Order. Such implementing
guidelines shall include, among others, the requirements and procedures for the issuance
of the necessary permits for the erection, building, placement and installation of all outdoor
advertising displays.

Section 8. Sanctions. Pursuant to Section 306 of the Building Code, the Building
Official may order or cause the non-issuance, suspension or revocation of building permits
in case of non-compliance with the provisions of this Order, the Building Code and its lRR,
or relevant administrative rule or regulation issued by the DPWH Secretary. National or
local officials and personnel who fail to comply with the provisions of this Order shall be
proceeded against in accordance with civil service laws, rules and regulations, and
relevant provisions of RA No. 7160, as amended.

section 9. Funding. The funds necessary to implement this Order shall be

sourced from the current appropriations of the DPWH and other relevant agencies.
Funding requirements for subsequent years shall be included in the annual General
Appropriations Act, subject to the usual budget process.

Section 10. Separability. In the event that any provision or part of this Order is
declared invalid, illegal or unconstitutional, the provisions not thereby affected shall remain
in full force and effect.

4
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