Master of Commerce (M.Com.

)
PROGRAMME GUIDE

1
 TABLE OF CONTENTS

INTRODUCTION 3

PROGRAMME OUTCOMES 3

PROGRAMME SPECIFIC OUTCOMES 3

SALIENT FEATURES 3

PROGRAMME CODE 4

DURATION OF THE PROGRAMME 4

MEDIUM OF INSTRUCTION/EXAMINATION 4

PROGRAMME STRUCTURE 5

PROGRAMME SCHEME 6-9

SYLLABUS OF PROGRAMME 10-86

2
 INTRODUCTION

Highly practical programme which helps student gain a comprehensive knowledge of commerce and
management, leading to specialist knowledge within your chosen area of specialization.

PROGRAMME OUTCOMES

Program outcomes are narrower statements that describe what students are expected to know and be able
to do by the time of graduation. These relate to the skills, knowledge, and behaviours that students acquire
in their matriculation through the program
1. Development of Solutions: Apply analytical decision-making skills and solve problems using cross
functional information and research tools.
2. Technical Skills: Carry out accounting transactions using industry relevant software.
3. Research Orientation: Apply research and statistical tools to investigate business issues and problems.
4. Management knowledge: Apply management concepts, principles and insights to the dynamic
situations in world of business
5. Communication: Exercise effective written and oral communication skills for professional
presentations and social interactions.
6. Leadership and Team work: Demonstrate ability to lead or work as an effective team member in
organizing events or discharging responsibilities.
7. Environment and Sustainability: Understand moral, social, ethical and environmental responsibility.

PROGRAMME SPECIFIC OUTCOMES

➢ PSO1: Training in various functional areas of business, research tools and statistical software to solve
business problems.
➢ PSO2: Implementation of accounting and finance principles and practices in the context of national and
international business.
➢ PS03: Lifelong learning through problem-solving and statistical software.
SALIENT FEATURES

1. Provision for specialization: Through this programme students get specialization in strategic
management accounting, management of financial resources, behavioural finance and counselling skills
for managers.
2. Accredited by Accreditation Co: Accredited Council for Business Schools and Program for lead towards
quality of all business and commerce related courses. This programme design in the way to achieve
higher degree of learning outcome and ACBSP accreditation is one of the major step in this context.
3. Courses like Research Methodology: One of the objective of this programme is related to research. To
achieve higher orientation towards research outcomes, focus is on the core courses of research
methodology and econometrics.
4. Curriculum designed to prepare: All course in this programme is mapped with UGC and other
competitive exams.
5. Focus on use of software's: Regular updated version of the software make this programme skill
oriented.

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PROGRAMME CODE: OL3422

DURATION OF THE PROGRAMME:

Minimum Duration 2 years

Maximum Duration 4 years

MEDIUM OF INSTRUCTION/EXAMINATION:

Medium of instruction and Examination shall be English.

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 PROGRAMME STRUCTURE
Core Courses
(CR I, CR II, Ability
CR III A, CR III B) Discipline Enhancement Generic
Term CR I+II – (8+3) Specific Courses Electives Credits
11 x 4 Credits Electives (AECC) (GE)
CR III - 1 x 6 Credits (DSE) 1 x 4 Credits 2 x 4 Credits
1 x 6 Credits 6 x 6 Credits
Discipline Specific Core- I SEC-I
Discipline Specific Core- II Fundamentals
I Discipline Specific Core- III of Information 20
Discipline Specific Core- IV Technology

Discipline Specific Core- V GE-I

Discipline Specific Core- VI (Data Science, English,
Discipline Specific Core- VII Finance, History,
II 24
Discipline Specific Core- Human Resource
VIII Management,
Marketing, Political
Science, Sociology)
Discipline Specific Core- IX GE-II
Discipline Specific Core- X DSE- I (Data Science,
III Discipline Specific Core- XI DSE-II English, Finance, 32
Discipline Specific Core- XII DSE-III History, Human
CR III B- PROJECT or 2 Resource
course of other area the GE Management,
1 & 2 which is not chosen Marketing, Political
as (Generic Elective) Science, Sociology)
GE-III & IV
DSE- IV (Data Science,
IV DSE-V English, Finance, 28
Discipline Specific Core- XIII
DSE-VI History, Human
Discipline Specific Core-XIV
Resource
CR III A- Term Paper
Management,
Marketing, Political
Science, Sociology)
Total 68 Credits 4 Credits 16 Credits 88 Total

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 MASTER OF COMMERCE (M.Com.)
PROGRAMME SCHEME (ONLINE)
COURSE COURSE TITLE Cr. CA ETE ETE
CODE (Th.) (Pr.)

TERM1
EECO515 MANAGERIAL ECONOMICS 4 30 70 0
EMGN581 ORGANISATIONAL BEHAVIOUR AND HUMAN RESOURCE
4 30 70 0
DYNAMICS
EACC506 FINANCIAL REPORTING, STATEMENTS AND ANALYSIS 4 30 70 0
EGEN530 FUNDAMENTALS OF RESEARCH 4 30 70 0
ECAP145 FUNDAMENTALS OF INFORMATION TECHNOLOGY 4 30 40 30
TERM2
EBSL501 CORPORATE TAX STRUCTURE AND PLANNING 4 30 70 0
EMGN832 RESEARCH METHODOLOGY 4 30 70 0
EMGN578 INTERNATIONAL BUSINESS ENVIRONMENT 4 30 70 0
EMKT503 MARKETING MANAGEMENT 4 30 70 0
GE-I GENERIC ELECTIVE I 4 30 70 0
TERM3
EMGN571 CORPORATE STRATEGY AND ENTERPRENEURSHIP 4 30 70 0
EACC510 FORENSIC ACCOUNTING AND FRAUD EXAMINATION 4 30 70 0
EFIN508 INTERNATIONAL BANKING AND FOREX MANAGEMENT 4 30 70 0
EACC611 INTERNATIONAL ACCOUNTING 4 30 70 0
GE-II GENERIC ELECTIVE II 4 30 70 0
SUMMER TRAINING 8 0 0 100
OR
2 courses of other area from the GE basket 1 & 2
which is not chosen as generic elective (GE) 8 30 70 0

TERM4
EOPR605 MANAGEMENT SCIENCE 4 30 70 0
EFIN548 INTERNATIONAL FINANCIAL MANAGEMENT 4 30 70 0
GE-III GENERIC ELECTIVE III 4 30 70 0
GE-IV GENERIC ELECTIVE IV 4 30 70 0
TERM PAPER 4 0 0 100
OR
1 Course from the GE basket 3of same area from 4 30 70 0
which courses chosen in project as GE.
TOTAL CREDITS 88

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S. Course
No Course Title Credit CA ETE ETP Elective Area Term
Code
GENERIC ELECTIVE (GE) BASKET 1
ECAP790 PROBABILITY AND STATISTICS 4 Data Science
1 30 40 30 2
EFIN546 FINANCIAL RISK MANAGEMENT 4 Finance
2 30 70 0 2
Human Resource 2
3 EHRM619 TRAINING AND DEVELOPMENT 4 30 70 0
Management
EMKT505 DIGITAL AND SOCIAL MEDIA 4 Marketing 2
4 MARKETING 30 70 0
EENG539 ACADEMIC ENGLISH 4 English 2
5 30 70 0
6 EHIS551 HISTORY OF INDIA UPTO AD 650 4 30 70 0 History 2
EPOL525 POLITICAL INSTITUTIONS IN 4 Political Science 2
7 INDIA 30 70 0
ESOC515 FUNDAMENTALS OF SOCIOLOGY 4 Sociology 2
8 30 70 0

GENERIC ELECTIVE (GE) BASKET 2

S. Course
No Course Title Credit CA ETE ETP Elective Area Term
Code
1 ECAP792 DATA SCIENCE TOOLBOX 4 30 40 30 Data Science 3
2 EFIN544 CORPORATE VALUATION 4 30 70 0 Finance 3
INDUSTRIAL RELATION AND Human Resource 3
3 30 70 0
EHRM615 LABOUR LAWS 4 Management
4 EMKT509 CONSUMER BEHAVIOUR 4 30 70 0 Marketing 3

EENG514 INTRODUCTION TO THE STUDY English 3

5 30 70 0
OF LANGUAGE 4
3
6 EHIS553 HISTORY OF INDIA FROM 650- 30 70 0 History
1200 AD 4
EPOL527 PUBLIC POLICY AND 4 0 Political Science 3
7 GOVERNANCE IN INDIA 30 70

8 30 70 0 3
ESOC506 GLOBALIZATION AND SOCIETY 4 Sociology

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 GENERIC ELECTIVE (GE) BASKET 3
S. Course
No Course Title Credit CA ETE ETP Elective Area Term
Code

1 30 40 30 4
ECAP794 ADVANCE DATA VISUALIZATION 4 Data Science
SECURITY ANALYSIS AND
2 EFIN576 PORTFOLIO MANAGEMENT 4 30 70 0 Finance 4

3 HUMAN RESOURCE METRICS AND 30 70 0 Human Resource 4

EHRM521 ANALYTICS 4 Management
CUSTOMER RELATIONSHIP
4 EMKT517 MANAGEMENT 4 30 70 0 Marketing 4
POST-INDEPENDENCE INDIAN
5 EENG519 LITERATURE 4 30 70 0 English 4

6 EHIS632 WOMEN IN INDIAN HISTORY 4 30 70 0 History 4

7 COMPARATIVE POLITICAL 30 70 0 4
EPOL650 ANALYSIS 4 Political Science
8 ESOC507 GENDER AND SOCIETY 4 30 70 0 Sociology 4

GENERIC ELECTIVE (GE) BASKET 4

S. Course
No Course Title Credit CA ETE ETP Elective Area Term
Code
1 ECAP737 MACHINE LEARNING 4 30 40 30 Data Science 4
2 EFIN526 FINANCIAL ANALYTICS 4 30 70 0 Finance 4

3 EHRM611 COMPENSATION MANAGEMENT 4 30 70 0 Human Resource 4

Management
4 EMKT622 PRODUCT AND BRAND 4 30 70 0 Marketing 4
MANAGEMENT
5 EENG527 POSTCOLONIAL LITERATURES AND 4 30 70 0 English 4
CULTURAL STUDIES
6 EHIS631 TWENTIETH CENTURY WORLD 4 30 70 0 History 4

7 EPOL617 POLITICAL PROCESSES IN INDIA 4 30 70 0 Political Science 4

8 ESOC614 SOCIOLOGY OF HEALTH 4 30 70 0 Sociology 4

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Note:

1. Students can adopt only one area from generic elective basket that will be applicable for the whole
program.
2. In case of Project student may choose two courses of the other area against Project from the Generic
Basket 1 & 2 which is not chosen as GE and in case of Term Paper student may choose one course against
Term Paper from the Generic Basket 3of the same area from which the courses chosen in Project.
3. If student opt for Project, then student is eligible to complete Term Paper in Term 4.
4. If student opt for courses in place of Project, then student will not allow to opt Term Paper. Student is
allowed to complete course as per guidelines.

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 Course code EECO515 Course Title MANAGERIAL ECONOMICS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Apply economic principles to management decisions.
CO2: Valuate the managerial decisions making around the theory of the firm with application in a globalized
economy
CO3: Evaluate possible strategies in the event a firm is one of just a few companies in a market
CO4: Examine a comprehensive understanding of the current issues influencing economic development of
India

Unit No. Content

Nature and Scope of Managerial Economics: definition and scope of managerial economics,
Unit-1
basic process of decision making in economics, existence of firm and its functions

Demand and supply analysis: determinants of demand and supply, individual and market
Unit-2
demand and supply, market equilibrium

Demand Estimation: relevance of demand estimation for a firm, demand forecasting using
Unit-3
qualitative forecast and time series analysis

Cost Theory and Estimation: short run cost functions, long run cost curves, economics of scale,
Unit-4
learning curves

Production Theory: production function with one and two variables’ inputs, optimal
Unit-5
combination of inputs, returns to scale

Production Theory: production function with one and two variables’ inputs, optimal
Unit-6
combination of inputs, returns to scale

Unit-7 Oligopoly: meaning and sources, cartelization and price leadership under oligopoly

Game Theory: meaning and types of games, dominant strategy and Nash equilibrium, prisoner’s
Unit-8
dilemma, mixed strategy

Indian Economy Since Colonialism: colonialism and development of the Indian economy, trends
Unit-9
and composition of national income

Human Development: human development index, characteristics of developing world, state of

Unit-10
human development in India

Structure of Indian Economy: introduction to agriculture, industrial sector and service sector,
Unit-11
poverty and inequality, emerging energy-economy-environment regulatory framework

Economic Reforms: introduction to reforms, economic reforms for financial sector performance,
Unit-12
agriculture, industry and services

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 Monetary Policy: concept and meaning, objectives, tools of monetary, role of monetary policy
Unit-13
after the period of economic reforms, inflation and monetary policy

Fiscal policy: concept and meaning, objectives, tools of fiscal policy, role of fiscal policy after the
Unit-14
period of economic reforms, inflation and fiscal policy

READINGS:

1. Managerial Economics- Principles and Worldwide Applications By Salvatore, Dominick and Rastogi,
Siddhartha K., Oxford University Press.
2. Indian Economy By Gaurav Dutt , Ashwani Mahajan, S. Chand Publishing
3. Managerial Economics: An Integrative Approach By Hirshey, Mark, Cengage Learning
4. Indian Economy Performance and Policies, By Uma Kapila, Academic Foundation

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 Course Code EMGN581 Course Title ORGANISATIONAL BEHAVIOUR ANDHUMAN
RESOURCE DYNAMICS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Enumerate the concept of management practices and organizational behavior
CO2: Develop and sharpen acumen of how different management thoughts can be used to improve
organization functioning
CO3: Analyze the importance of management practices and important organizational behavior dimensions
at different levels of organization
CO4: Appraise the dynamics of industrial relations and to manage them as per statutory regulations
CO5: Apply human resource management functions to handle emerging issues

Unit No. Content

Organizational behavior: relationship between management and organization behavior, model
Unit-1 of OB and contributing disciplines to the OB field
Foundations of individual behavior: values, attitude and job satisfaction, theories of learning
and behavior modification
Personality: theories of personality and its assessment, transactional analysis and attribution
Unit-2 theory of perception
Emotions: emotional intelligence and affective events theory of emotion
Motivation: early and contemporary theories of motivation
Group dynamics: group dynamics and its significance, types of groups, formation and stages of
Unit-3 group development, group performance factors
Team development: team formation, its types and difference between group and team
Organizational conflict and negotiations: conflict sources, types and levels of conflict,
Unit-4 traditional and modern approaches to conflict, resolution of conflict through negotiation Stress:
sources and consequences of stress, stress management techniques
Introduction: External and Internal Forces of environment affecting HRM, Objectives and
Unit-5 functions of HRM.
Human Resource Planning: HRP process, Barriers and Prerequisites for Successful HRP.
Unit-6 Job Analysis: Methods of Collecting Job Data, Potential Problems with Job Analysis, Job
Design and its approaches, Process of Job Analysis

Unit-7 Recruitment & Selection: Meaning, Recruitment process, Recruitment Methods, Challenges
in India and Selection Process
Talent Management: talent management, talent retention, talent acquisition and sources of
Unit-8 talent acquisition
Orientation, induction and placement: process of orientation, induction and placement
programme, Evaluation of Orientation Programme
Training and Development: employee training, difference in training and development,
Unit-9 methods of training, methods of management development, people capability maturity model

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Unit-10 Career planning and management: career management, process of career planning, challenges
in career planning
Unit-11 Performance management system: performance management, performance planning,
performance appraisal, potential appraisal, feedback and counselling
Compensation management: types and theories of compensation, concept of wages, factors
Unit-12 influencing compensation management, incentives and fringe benefits, employee engagement and
retention.
Unit-13 Managing industrial relations: major actors and their roles in IR, factors influencing IR,
approaches to IR, grievance handling procedure
Unit-14 Industrial Disputes: industrial disputes, methods of settlement of industrial disputes, trade
unions and their challenges in India

READINGS:

1. Organizational Behaviour By Stephen P. Robbins. Timothy A. Judge. Neharika Vohra, Pearson

2. Management by Management By Stephen P. Robbins. Mary Coulter. Neharika Vohra, Pearson
3. Human Resource Management By Dessler, G. And Varkkey, B, Pearson

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 Course code EACC506 Course Title FINANCIAL REPORTING, TATEMENTS AND
ANALYSIS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Associate accounting information for decision making in organizations
CO2: Analyze the cash position of an organization by evaluating cash flow from different activities
CO3: Identify various cost accounting techniques, cost concepts & techniques of cost control in decision
making
CO4: Identify the accounting terminology and purpose of accounting framework
CO5: Evaluate how activity-based costing can be utilized in the organizations
CO6: Interpret the financial statements in accordance with generally accepted accounting principles

Unit No. Content

Introduction to Accounting: Introduction, Accounting Equation, Rules of Accounting, Objectives,
Advantages and Limitations of Accounting, Accounting Concepts and Conventions, Accounting
Unit-1
Terminology, Concept of IFRS and its relevance, Qualitative features of IFRS, Elements of financial
statements, Difference between IFRS and GAAP.
Corporate Financial Statements: Features and Importance, Vertical Format of Corporate
Unit-2
Financial Statements, Conceptual framework of depreciation and amortization
Ratio Analysis: Liquidity Ratios, Solvency Ratios, Profitability Ratios, Turnover Ratios, Du-Pont
Unit-3 Analysis, Importance and Objectives.
Financial Statement Analysis: Objectives of Analysis, Various Stakeholders and their Interests,
Unit-4
Techniques of Financial Statement Analysis-Horizontal Analysis, Common Size Analysis
Unit-5 Artificial Intelligence and Analytics: Finance and Accounting transformation by AI
Cash Flow Statement: Meaning and Significance, Construction of Cash Flow Statement, Analysis
Unit-6
of Cash Flow Statement
Basic Aspects of Cost Accounting: Preparation of Cost Sheet and Estimated Cost Sheet, Meaning,
Unit-7
Cost Concepts and Cost Classification
Budgetary Control: Need and Steps involved in Budgetary Control, Meaning and Types of
Unit-8
Budgets, Preparation of Cash Budget, Preparation of Flexible Budget
Unit-9 Inventory Valuation: Methods of pricing material issues, FIFO, LIFO
Marginal Costing and Profit Planning: Meaning and Objectives, CVP Analysis, Break Even Point
Unit-10
and Break-Even Analysis
Decision involving Alternative Choices: Concept and Steps involved in Decision Making, Profit
Unit-11 Planning, Key factor, Determination of Sales Mix, Make or Buy decision, Exploration of New
Markets, Continue or Discontinue a Product Line.
Transfer Pricing: Meaning and Importance, Advantages and Limitations, Methods of Calculating
Unit-12
Transfer Price
Activity Based Costing: Concept and Pre-requisites, Activity Based Costing versus Traditional
Unit-13 Costing, Steps Involved in Activity Based Costing, Cost Drivers, Determination of Cost under ABC,
Benefits and Limitations
Unit-14 Responsibility Accounting: Concept and Significance, Elements, Responsibility Centers.

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READINGS:

1. MANAGEMENT ACCOUNTING by KHAN M.Y AND JAIN P.K, MCGRAW HILL EDUCATION
2. FUNDAMENTALS OF COST ACCOUNTING by WIILIAM N. LANEN, SHANNON W. ANDERSON, MICHAEL
W. MAHER, MCGRAW HILL EDUCATION
3. MANAGEMENT ACCOUNTING by SHAH PARESH, OXFORD UNIVERSITY PRESS
4. A TEXTBOOK OF ACCOUNTING FOR MANAGEMENT by MAHESHWARI. S.N, MAHESHWARI SHARAD.K,
MAHESHWARI SUNEEL.K, VIKAS PUBLISHING HOUSE
5. ACCOUNTING FOR DECISION MAKING by NEEDLES BELVERD. E, CENGAGE LEARNING
6. FINANCIAL ACCOUNTING FOR MANAGEMENT: AN ANALYTICAL PERSPECTIVE by GUPTA AMBRISH,
PEARSON

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Course Code EGEN530 Course Title FUNDAMENTAL OF RESEARCH
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: develop research aptitude and get in-depth understanding of various methods of research.
CO2: identify the appropriate research problem and conduct research in an effective way.
CO3: understand indexing systems of various journals.
CO4: apply ethics of research in writing research paper and dissertation thesis.
CO5: understand basics of intellectual property rights.

Unit No. Contents

Basics of research, meaning of research, objectives of research, motivations in research, types
Unit- 1 of Research
Research approaches, significance of research, research process, criteria of good research,
Unit- 2
concept of theory: deductive and inductive theory
Literature survey and research gap identification, problem identification as per industrial and
Unit- 3 societal needs, potential and thrust areas, difference between scientific literature and
advocacy literature
Hypothesis, qualities of a good hypothesis, null hypothesis and alternative hypothesis, use of
Unit- 4
databases, search engines and research gateways, framing of timeline/Gantt chart
Types and classification of journals, journal indexing, role of indexing in defining the quality of
Unit- 5
journal
Journal citation indices, h-index, h5-index, h5-median, g index, i-10 index, almetrics, JIF, JIF
Unit- 6
percentile, cite score, SJR, SNIP and Eigen factor
Research paper review process, citation, self-citation, funding agencies, Manupatra, academic
Unit- 7
social networks, Google scholar, academia research gate etc
Objectivity and subjectivity in research, integrity, carefulness, openness, respect for
Unit- 8 intellectual property, confidentiality, social responsibility, competence, legality and informed
consent
Definition of Plagiarism, use of turn tin/ithenticate software, role of referencing/bibliography
Unit- 9 in handling plagiarism, penalties and consequences, University Grants Commission’s (UGC)
policy for curbing plagiarism
Research writing including research paper, research proposal, review writing, thesis writing,
Unit- 10 Microsoft word (grammar checking, formatting of documents, incorporating references),
reference styles
Poster preparation, coherence of the ideas, use of theory, Microsoft power point (creation of
Unit- 11
posters, slides for seminar/talk)
Introduction to intellectual property rights concept and theories kinds of intellectual property
Unit- 12
rights, introduction to patents, patent act 1970 – amendments of 1999, 2000, 2002 and 2005
Copyright and neighboring rights concept and principles, historical development of the
Unit- 13
concept of trademark and trademark law-National and International
Unit- 14 International regime relating to IPR TRIPS and other Treaties (WIPO,WTO, GATTS)
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READINGS:

1. RESEARCH DESIGN QUALITATIVE, QUANTITATIVE, AND MIXED METHODS APPROACHES by JOHN W.

CRESWELL, SAGE PUBLICATIONS

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 FUNDAMENTALS OF INFORMATION
Course code ECAP145 Course Title
TECHNOLOGY
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand basic concepts and terminology of information technology.
CO2: Have a basic understanding of personal computers and their operations.
CO3: Understand various software and hardware, various security issues.
CO4: Familiarize students with complete fundamentals and the packages commonly used in computing
software
CO5: Gain writing skills and various presentation aspects using word processing software

Unit No. Contents

Computer Fundamentals: Characteristics &Generation of Computers, Block diagram of
Computer. Application of IT in various sectors.
Unit1
Data Representation: Binary Number System, Octal, Hexadecimal, decimal and their
Conversion.
Memory: Types, Units of memory, RAM,ROM, Secondary storage devices–HDD, Flash Drives,
Unit2 Optical Disks: DVD, SSD
I/ODevices–Keyboard, Mouse, LCDs, Scanner, Plotter, Printer & LatestI / Odevices in market
Processing Data: Transforming data into information, how computers represent data, How
Unit3
computers process data, Machine cycles, Memory, Registers, The Bus, Cache Memory
Operating Systems: operating system basics, Purpose of the operating system, types of
Unit4 operating system, providing a user interface, Running Programs, Sharing Information, Managing
Hardware, Enhancing an OS with utility software.
Data Communication: Local and Global reach of the network, Digital and Analog Transmission,
Unit5 Data communication with standard telephone lines and Modems, Using Digital Data Connections,
Wireless networks
Networks: Sharing data anytime anywhere, uses of a network, Common types of a network,
Unit6 Hybrid Networks, how networks are structured, Network to pologies and Protocols, Network
Media, Network Hardware
Graphics and Multimedia: Understanding graphics File Formats, Getting Images into your
Unit7
Computer, Graphics Software, Multimedia Basics
Data Base Management Systems: The Database, The DBMS, Working with a database,
Unit8
Databases at Work, Common Corporate Database Management Systems
Software Programming and Development: What is computer Program, hardware/Software
Unit9
Interaction, planning a Computer Program, how programs Solve Problems
Programming Language sand Programming Process: Categories of Programming Languages,
Unit 10 Machine and Assembly Language, Higher Level Languages, WWW development languages, The
SDL Cof Programming
Internet: Basic Internet terms: Web Page, Website, Homepage, Browser, URL, Hypertext, ISP,
Web Server, HTML, DHTML, XML, Introduction to client side and server-side scripting.
Unit11
Applications: WWW, e-mail, Instant Messaging, Internet Telephony, Video conferencing, Web
Browser & its environment

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 Understanding The Need of Security Measures: Basic Security Concepts, Threats to Users,
Threats to Hardware, Threat to Data, Cyber Terrorism.
Unit12 Taking Protective Measures: Keeping your System Safe, Protecting Yourself, protecting your
Privacy, Managing Cookies, Spyware and other BUGS, keeping your data secure, Backing Up data,
Safeguarding your hardware
Cloud Computing and IoT: SaaS, PaaS, IaaS, Public and Private Cloud; Virtualization, Virtual
Unit13 Server, Cloud Storage, Database Storage, Resource Management, Service Level Agreement, Basics
of IoT and its applications.
Futuristic World of Data Analytics: Introduction to Big data and Analysis Techniques:
Elements, Variables, and Data categorization, Levels of Measurement, Data management and
Unit14
indexing, Introduction to statistical learning and overview of various tools used for data
analysis.

LABORATORYWORK:

Hardware familiarizing with various I/O Peripheral devices, storage devices.

Familiarity with DOS, Implementing various internal and external commands in DOS.
MS Windows: Familiarizing with windows operating system; using built-in accessories; managing files
and folders using windows explorer; working with control panel; installing hardware and software.
MS-Office (or any other Office Suite), meaning and features, its components.

READINGS:

1. ITL Education Solutions Limited, “Introduction to Information Technology", Pearson Education, New
Delhi
2. SAMS Teach Yourself Microsoft Office 2003 by GregPerry
3. Peter Norton, “Introduction to Computers”, Tata McGraw Hill Company, NewDelhi.
4. Alexis Leon, Mathews Leon, “Fundamentals of Information Technology”, Leon Techworld.

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 Course Code EBSL501 Course Title CORPORATE TAX STRUCTURE AND PLANNING
WEIGHTAGES
CA ETE(Th.)
Course Outcomes:
CO1: Evaluate various aspects of corporate planning with a view to derive legitimate tax benefits
permissible under the law
CO2: Apply the provisions of Indian Corporate tax laws while taking various financial/managerial
decision
CO3: Evaluate various cases of restructuring of business and its tax implications
CO4: Critically analyse issues related to international taxation

Unit No. Content

Introduction to Tax Planning: tax planning, tax management, tax evasion, tax avoidance;
Unit-1 nature and scope of tax planning and management in the corporate sector, justification of
corporate tax planning and management
Unit-2 Residential status of companies: types of companies, determination of residential status
of companies, tax incidence
Carry forward &Set off of losses: provisions of carry forward and set off of losses in the case
Unit-3
of companies
Assessment of companies: computation of taxable income & tax liability of companies,
Unit-4 minimum alternate tax, tax on distributed profits of domestic companies; tax on income
distributed to unit holders.
Tax planning for newly set-up business: implications of tax concessions and incentives for
Unit-5
corporate decisions, location of business and nature of business
Tax planning with regard to financial management decisions: capital structure decisions;
Unit-6
dividend policy; bonus Share; investments and capital Gains.
Tax planning with regard to managerial decisions-I:owning or leasing of an asset,
Unit-7 purchasing of assets by instalment system or hire system, purchasing of an asset out of own
funds or out of borrowed capital; manufacturing or buying
Tax planning with regard to managerial decisions-II: make or buy, repair or replace, renew
Unit-8
or renovate, shut down or continue operations
Tax planning with regard to restructuring of business-I: conversion of sole proprietorship
Unit-9
or firm into company, transfer of assets between holding and subsidiary companies
Tax planning with regard to restructuring of business-II: amalgamation, de-merger, slump
Unit-10
sale
Tax planning with regard to employee’s remuneration: taxability of allowances and
Unit-11
perquisites, deductions out of gross salary
International Taxation: foreign collaborations and incidence of taxation on domestic
Unit-12
companies
Double taxation: double taxation avoidance agreements, international tax avoidance and
Unit-13
evasion
Unit-14 Transfer pricing: arm’s length price, methods of transfer pricing

READINGS:
1. Corporate Tax Planning & Management AY 2019-20 & 2020-21by H.C. Mehrotra,S.P. Goyal, Sahitya
Bhawan Publishers
20
 Course Code EMGN832 Course Title RESEARCH METHODOLOGY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify critical thinking and scientific approaches to formulate research problems
CO2: Describe research design approaches, methods and conceptual differences to apply across different
research contexts
CO3: Generalize familiarity with a phenomenon or to achieve new insights into it.
CO4: Interpret results generated from data analysis and report the findings.

Unit No. Contents

Unit- 1 Background of research- Developing research proposals, research paradigms-contributions of
research to theory and practice and research ethics
Unit- 2 An introduction to research- Meaning, process, defining, research problem: selection,
understanding and necessity of defined problem, research design , need and types of Research
Design.
Unit- 3 Reviewing Literature- Identifying, accessing and managing sources of information and
scholarly literature, academic writing and referencing and steps in literature review
development
Unit- 4 Types of data in research- Primary and secondary data and sources, nature of qualitative and
quantitative research, data and variables used in qualitative and quantitative methods, writing
up qualitative research
Unit- 5 Sampling design- Sampling design process, characteristics of good sample, types of sampling
design, sampling techniques- random and non-random
Unit- 6 Measurement and scaling technique: Tools of sound measurement, techniques of developing
measurement tools, scaling meaning and important scaling techniques, statistical properties of
different scales
Unit- 7 Data collection methods- Observation, experimentation and survey methods, questionnaire:
introduction, design process and coding the questionnaire
Unit- 8 Descriptive statistics and time series- Measures for central tendency- ungrouped and
ungrouped data, dispersion and distribution, index number and time series analysis
Unit- 9 Hypothesis testing- Hypothesis definition and process, types and hypothesis testing procedure
for t and z tests differences for single, two populations and paired sample.
Unit- 10 Test of association- Correlation coefficient- Spearman rank and Karl’s Pearson and test of
association between nominal data- Chi-square test
Unit- 11 Analysis of Variance (ANOVA) and prediction techniques- Analysis of variance for mean
difference, reliability and validity, bivariate regression and multiple regression analysis
Unit- 12 Multivariate analysis- Classification, important methods of factor analysis, factor analysis
procedure, rotation in factor analysis, overview of cluster analysis, discriminant analysis, multi-
dimensional scaling and conjoint analysis.
Unit- 13 Reporting a quantitative study- Technique and precaution of interpretation, significance of
report writing, layout and types of report.
Unit- 14 Writing research proposal- Purpose, nature and evaluation-Content and format-Practical
considerations-timelines, budgets, supervision management- Presentation and defense of
proposals.
21
READINGS:

1. BUSINESS RESEARCH METHODS by NAVAL BAJPAI, PEARSON

2. MARKETING RESEARCH by NARESH K MALHOTRA, PEARSON
3. MARKETING RESEARCH: TEXT AND CASES by NARGUNDKAR, R., MCGRAW HILL EDUCATION

22
 Course code EMGN578 Course Title INTERNATIONAL BUSINESS ENVIRONMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze business environment and trends to take decisions with respect to international business
operations
CO2: Interpret and apply international trade theories in international business operations
CO3: Identify and critically analyse the role of foreign exchange market and usage of fundamental
instruments for currency exchange
CO4: Develop skills on analysing the business data, and problem solving in other functional areas such as
marketing, business strategy and human resources
CO5: Develop responsiveness to contextual social issues or problems and exploring solutions,
understanding business ethics and resolving ethical dilemmas
CO6: Identify aspects of the global business and cross-cultural understanding
Unit No. Content
Overview of international business environment: Globalization and international
Unit-1
Business; introduction to international business, types of international business
Components of international Business environment: social environment, political and
Unit-2
legal environment, economic environment, technological environment
The external environment and challenges: assessing risk in international business, Recent
Unit-3 world trade and foreign Investment trends, environment Influence on Trade and investment
patterns
International Trade theories: theory of absolute advantage, theory of comparative
Unit-4 advantage, factor proportion theory, the diamond model of national competitive advantage,
factor mobility theory
Protectionism and trading environment: Globalization trends and challenges; environment
Unit-5 for foreign trade and investment, governmental influence on trade and investments; tariff and
non-tariff barriers
Economic Integration and Co-operation: cross national cooperation and agreements, Role
Unit-6
of international organizations: WTO, IMF, Regional Economic Integrations
International financial markets: foreign exchange market mechanism, exchange rate
Unit-7
arrangement, determinants of exchange Rates, exchange rate movements and their impact
Global Debt and Equity Markets: Euro Currency market, offshore financial centres,
Unit-8
International Banks, Non-Banking Financial service firms; stock markets
Global Competitiveness: Export Management, Technology and global Competition, world
Unit-9
economic growth and the environment
Internationalization strategies: Theories of internationalization, Modes of operations in
Unit-10
International Business,; export and import strategy
Forms and Ownership of Foreign Production: Types of collaborative arrangements;
Unit-11
Licensing, joint ventures& consortium approaches Managing International Collaborations
International business diplomacy: Negotiating an International business, issues in asset
Unit-12
protection, Multilateral sentiments
Country evaluation and selection: Opportunity and risk matrix, analysis of Macro and micro
Unit-13
indicators, country comparison tools
23
 Globalization and society: globalization with social responsibility, Ethical Dimensions of
Unit-14 Labour Conditions, Ethics and the Environment, legislation for anti-competitive and unfair
trade practices

READINGS:

1. Daniels, Radebaugh, Sullivan &Salwan, International Business Environments and Operations by

Pearson
2. International Business - Competing in the Global marketplace by Charles W Hill, Arun Kumar Jain,
McGraw Hill

24
 Course code EMKT503 Course Title MARKETING MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze and respond to environmental and competitive changes, their impact on marketing
planning, strategies and practices
CO2: Apply the conceptual frameworks, theory and techniques to various marketing contexts
CO3: Prepare marketing and sales plan appropriate to the needs of customers and contexts
CO4: Determine strategies for developing new products and services that are consistent with evolving
market needs
Unit No. Content
Introduction: market and marketing, definition, nature and scope of marketing, exchange
Unit-1
process, functions of marketing, core marketing concepts
Marketing orientations: evolution of modern marketing concept, holistic marketing
Unit-2
concepts, new marketing orientations selling vs. marketing
Marketing mix: 7 P‘s & 7 C‘s of Marketing, 4 A‘s of Marketing, customer quality, value and
Unit-3
satisfaction, Michael E. Porters chain analysis model
Marketing environment: Significance of scanning marketing environment; Analysis of
macro environment of marketing – economic, demographic, socio-cultural, technological,
Unit-4
political legal and ecological; Impact of micro and macro environment on marketing
decisions
Consumer behaviour: buyer behaviour, different consumer roles, need for studying buyer
Unit-5 behaviour, different buying motives, consumer buying decision process and influences,
consumer vs. business buying behaviour, industrial buying process
Segmentation decisions: market segmentation, characteristics of a segment, bases for
Unit-6 segmenting a consumer market, levels of market segmentation, factors influencing selection
of market segments
Targeting and positioning: Benefits of market segmentation; Criteria for effective market
Unit-7 segmentation; Target market selection and strategies; Positioning – concept, bases and
process
Product decisions: concept and classification, layers of products, major product decisions,
Unit-8 product-mix, new product development stages, packaging and labelling, product life cycle
(PLC) – concept and appropriate strategies adopted at different stages
Pricing decisions: pricing – objectives, price sensitivity, factors affecting price of a product,
Unit-9
pricing methods and strategies, ethical issues in product and pricing decisions
Distribution planning: channels of distribution – concept and importance, different types
Unit-10 of distribution middlemen and their functions, selection, motivation and performance
appraisal of distribution middlemen
Distribution decisions: decisions involved in setting up the channel, channel management
Unit-11 strategies, distribution logistics – concept, importance and major logistics decisions,
channel integration and systems, ethical issues in distribution decisions
Distribution decisions: retailing and wholesaling, types of retail formats, retail theories,
Unit-12 retailing strategies, non-Store retailing, wholesaling – nature and importance, types of
wholesalers, developments in retailing and wholesaling in indian perspective

25
 Promotion decisions: role of promotion in marketing, promotion mix, integrated
marketing communication, concept, communication process and promotion, determining
Unit-13
promotion mix, factors influencing promotion mix, developing promotion campaigns, sales
promotion, direct marketing, public relations, digital and social media
Trends in marketing: service Marketing, e-marketing, green marketing, customer
Unit-14 relationship management, rural marketing, other emerging trends, ethical issues in
marketing

READINGS:

1. Kotler, P. & Keller, K. L. (2017). Marketing Management. Pearson

2. McCarthy, E. J., Cannon, J. & Perreault, W. (2014). Basic Marketing. McGraw-Hill Education
3. Etzel, M. J., Walker, B. J., Staton, W. J., & Pandit, A. (2010).Marketing Concepts and Cases. Tata McGraw
Hill

26
 CORPORATE STRATEGY AND
Course Code EMGN571 Course Title ENTREPRENEURSHIP
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes
CO1: Integrate understanding of functional aspects of management and explore their contribution to
strategic management within organizations
CO2: Appraise the importance of environmental and industry analysis in formulating strategy
CO3: Analyze the role of marketing, accounting, finance, operations management and human resource
management in strategy formulation
CO4: Evaluate strategic alternatives
CO5: Evaluate the role of leadership, organizational structure and organizational culture in strategy-
implementation

Unit No. Content

Strategic management: strategic decisions, strategic management process
Unit-1
Strategic intent: mission, vision, goals and objective
External analysis : remote environment, industry environment, EFE Matrix, CPM Matrix
Unit-2 Internal analysis: SWOT analysis, IFE Matrix, Value chain analysis, resource-based view of
the firm, benchmarking
Corporate level strategies: growth strategy, integration strategy, diversification strategy,
Unit-3
turnaround strategy, defensive strategy
International strategy: globalization of firms, global strategic planning, competitive
Unit-4
strategies for firms in foreign markets, strategies for emerging markets
Unit-5 Business level strategy: cost leadership, differentiation, focus
Multi business strategy: portfolio approach, BCG growth-share matrix, IE matrix, synergy
approach, parenting framework, patching approach
Unit-6
Strategy implementation: nature of strategy Implementation, matching structure with
strategy, creating a strategy supportive culture
Evaluation and control: nature of strategy evaluation, strategy evaluation framework,
strategic control, balanced scorecard
Unit-7
Contemporary Issues: corporate governance, business ethics, social responsibility,
environmental sustainability
Strategic management and Entrepreneurship: strategic management for start-ups,
Unit-8 strategies for growing and maturing businesses, strategies for technology-oriented
businesses
Latest Trends in entrepreneurship: social entrepreneurship, women entrepreneurship,
Unit-9 entrepreneurship, challenges and strategic solutions for problems faced by entrepreneurs in
India.
Overview of business plan: components of a business plan, business ideas, business ideas
Unit-10 selection, feasibility study, legalities involved for business plan, forms of ownership, SWOT
Analysis
Strategic Marketing plan: segmentation, targeting, positioning, marketing mix (7P),
Unit-11
product mix, promotions mix, Pricing strategies
Strategic Operations plan: people and suppliers, manufacturing or outsourcing, plant size,
Unit-12
location decision, inventory management
27
 Strategic Human resources plan: manpower planning, organization structure,
Unit-13 recruitment, selection, training and development, motivational techniques, performance
appraisal
Strategic Financial plan: capital requirement, sources of funds, break even analysis,
Unit-14
balance sheet, cash flows, payback period, ROI (return on investment)

READINGS:

1. STRATEGIC MANAGEMENT by JOHN PEARCE II, RICHARD B ROBINSON, AMITA MITAL, MCGRAW HILL
EDUCATION
2. ENTREPRENEURSHIP by ROBERT D HISRICH, MICHAEL P PETERS AND DEAN A. SHEPHERD, MCGRAW
HILL EDUCATION
3. STRATEGIC MANAGEMENT by HITT, IRELAND, HOSKISSON, MANIKUTTY, CENGAGE LEARNING
4. ENTREPRENEURSHIP by RAJEEV ROY, OXFORD UNIVERSITY PRESS

28
 FORENSIC ACCOUNTING AND FRAUD
Course Code EACC510 Course Title EXAMINATION
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Comprehend the process and scope of forensic accounting.
CO2: Analyse and critically evaluate the various kinds of corporate frauds.
CO3: Develop the strategies to prevent corporate fraud and use fraud investigation techniques.
CO4: Analyse and critically discuss about Banking, Insurance and Capital Market Frauds.
CO5: Prepare legal follow-up including evidence gathering.

Unit No. Content

Introduction to Forensic Accounting and Frauds Examination: Meaning of Forensic
Accounting. Difference between Forensic Accounting and Fraud Examination, Fraud
Unit-1
Vulnerabilities, Types of Frauds: Bank Frauds; Corporate Frauds; Insurance Frauds; Cyber
Frauds; Securities Frauds.
Forensic Accounting Scope: Fraud Detection; Computer Forensics; Fraud Prevention;
Unit-2
Providing Expert Testimony
Detecting Red Flags: Classification of red flags; Financial performance red flags; Accounting
Unit-3 system red flags, Operational red flags, Behavioural red flags, Behavioural red flags; Structural
red flags; Personnel red flags; yellow flags; green flags.
Process of Forensic Accounting: Initialization; Develop Plan; Obtain Relevant Evidence-
Unit-4 Evidence based Fraud Examination; Effective Interviewing and Interrogation: Perform the
analysis, Reporting.
Forensic Audit Techniques: General Audit Techniques; Statistical & Mathematical
Unit-5 Techniques; Digital/ Electronic Techniques; CAAT; Data Mining.
Unit-6 Excel for Forensic accounting: Audit & Forensic Data Analysis with MS Excel
Financial Statements Frauds: Meaning of Financial Statement Fraud; Causes or reasons for
Unit-7 Financial Frauds; Different types of Financial Statement Frauds; Auditor Responsibilities.
Insurance Sector Forensic Accounting
Overview: Forensic accounting, forensic auditing, litigation support and investigative
Unit-8
accounting with the specialization in the Insurance domain. Practical case studies on Insurance
frauds.
Banking Sector Forensic Accounting:
Unit-9 Overview: Forensic accounting and auditing related to banking sector; litigation support and
investigative accounting; Practical case studies on Bank frauds.
Stock Market Forensic Accounting:
Unit-10 Overview; Identification and navigation through financial statements to spot red flags of fraud
in stock market environment. Case study/examples
Fraud in Digital Environment: Cyber Forensics; Introduction to Cyber Crime; International
Guidance to Cyber Forensics Laws; Digital Forensics and Cyber Laws; Introduction to Data
Unit-11 Extraction; Digital Forensics and Cyber Crime; Ethical Hacking; Digital Incident Response; Case
Laws: Indian and International.
29
 Forensic and Legal Issues
Indian Laws: The Information Technology Act, 2000; Indian Penal code 1860; Civil Procedure
Unit-12 Code 1908; Indian Contract Act, 1872; Indian Evidence Act, 1872; The Prevention of Money
Laundering Act, 2002; The Foreign Exchange Management Act, 1999; The Companies Act,
2013; RBI - Master Circular on Frauds- Classification and Reporting
Unit-13 Forensic and Legal Issues: International Laws and Practices
Fraud Deterrence: Framework and Post Event Punishment; Organizations to Combat Fraud
Unit-14
in India and Abroad

READINGS:

1. FORENSIC ANALYTICS METHODS AND TECHNIQUES FOR FORENSIC ACCOUNTING

INVESTIGATIONS by MARK J. NIGRINI, JOHN WILEY & SONS, INC.
2. FORENSIC ACCOUNTING AND FRAUD EXAMINATION by MARY-JO KRANACHER, RICHARD
RILEY, WILEY PUBLISHING INC
3. FORENSIC ACCOUNTING AND FRAUD INVESTIGATION by HOWARD SILVERSTONE, STEPHEN
PEDNEAULT, MICHAEL SHEETZ, FRANK RUDEWICZ, JOHN WILEY & SONS
4. STUDY ON FORENSIC ACCOUNTING AND FRAUD DETECTION by CA. NILESH SHIVJI VIKAMSEY,
THE INSTITUTE OF CHARTERED ACCOUNTANTS OF INDIA
5. CORPORATE FRAUDS AND THEIR REGULATION IN INDIA by GUPTA, SANJEEV (2016). BHARAT
LAW HOUSE PVT. LTD

30
 INTERNATIONAL BANKING AND FOREX
Course Code EFIN508 Course Title MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the dimensions of international banking
CO2: Establish legal and regulatory issues in international banking institutions
CO3: Demonstrate foreign exchange market operations
CO4: Discover the functions of different bodies in foreign exchange management
CO5: Analyze various management issues in international finance

Unit No. Content

International banking: global trends and developments in international banking,
Unit-1 international financial centers, offshore banking units, profitability of international banking
operations
Offshore banking & offshore currency trading; Factors contributing to the growth of
Unit-2
international banking & Eurocurrency trading, regulatory asymmetry
International finance: fundamental principles of lending to MNCs, documentation and
Unit-3
monitoring
International credit appraisal: International credit policy agencies and global capital
Unit-4 markets, raising resources, project and infrastructure finance, financing of mergers and
acquisitions
Legal and regulatory aspects: country risk and bank risk management, international debt
Unit-5
management
International regulatory bodies: Role of IMF and World Bank in international debt crisis
Unit-6
management, anti-money laundering laws
Foreign exchange business: Foreign exchange management act (FEMA), foreign exchange
Unit-7
management philosophy, different types of exchange rates
International Financial Markets: Foreign exchange markets, international money markets,
Unit-8 international credit markets, international bond markets & international stock markets;
Regulatory asymmetry & its implications; Recycling of petrodollars
Role of RBI towards FOREX: RBI and FEDAI role in regulating foreign exchange, rules
Unit-9
regarding rate structure, Indian norms
International trade: regulations covering international trade, various aspects of
Unit-10
international trade, government policies
International Trade organization: DGFT and their schemes, customs procedures, banks'
Unit-11 role in implementing these policies and schemes, WTO-its impact

Foreign Exchange Risk Management - Risk of forex fluctuations, impacts of global milieu,
Unit-12 Types of fore risks, strategies for managing the risk, comprising policies, procedures and
controls
Challenges of international Banking: Bank failure & safety nets, the problem of moral
Unit-13 hazard & systemically important financial institutions; Problems in regulating international
banking, regulatory arbitrage; BIS & Basel Committee-issues & challenges.
Contemporary issues: lessons from recent crisis in international banking crude oil
Unit-14 relationship with foreign exchange, countries holding foreign exchange reserves, impact of
federal policy decision on forex valuations, India economic crises of early nineties
31
READINGS:

1. INTERNATIONAL BANKING BY P. SUBRAMANIAN, MACMILLAN

2. INTERNATIONAL BANKING OPERATIONS by B. Y. OLKAR, A. K. TRIVEDI, A. K. PATWARDHAN, A. R.
PAWSE, MACMILLAN

32
 Course Code EACC611 Course Title INTERNATIONAL ACCOUNTING
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the international accounting practices of multinational companies
CO2: Identify and analyze the differences in financial measurement and reporting practices that exist
internationally
CO3: Critical analysis of corporate reports in accordance with global financial reporting standards
CO4: Discuss the accounting treatment for segment reporting and transfer pricing globally
CO5: Record the effect of currency translation in standalone and consolidated financial statements
CO6: Evaluate the strategies and performance in MNCs

Unit No. Content

Introduction to international accounting: meaning, approaches and scope of international
Unit-1 accounting, development of international accounting, importance and difficulties in
international accounting.
Interaction between international accounting and its environment: environmental
Unit-2 factors affecting development of international accounting- economic environment, political
environment, legal and professional environment, social and cultural environment.
Transnational reporting: complexities in international reporting, classification of reporting
Unit-3 practices and financial accounting, international financial reporting: concept and differences
in international financial reporting, reporting problems of multinational companies.
International financial analysis: meaning and dimensions of international financial
analysis, need and significance of international financial analysis, problems in international
Unit-4
financial analysis, tools of international financial statement analysis, business analysis
framework.
International harmonization of financial reporting: meaning and significance of
harmonization, models of harmonization, challenges of harmonization, convergence of
Unit-5 accounting standards, introduction to IFRS, organizations involved in harmonization-EU,
IOSCO, UN, IASF and IASB.
Comparative financial reporting- comparative financial reporting for US, UK, China and
Unit-6
Japan
Comparative financial reporting- comparative financial reporting for US, UK, China and
Unit-7
Japan
Segment reporting: meaning and need of segment reporting, international GAAP, segment
reporting and disclosure practices
Unit-8 Segment reporting: meaning and need of segment reporting, international GAAP, segment
reporting and disclosure practices
Accounting for foreign currency transactions and translation: need for translation,
accounting issues, approaches to accounting for foreign currency translations, foreign
Unit-9
currency translation rates, translating balance sheet and profit and loss account- approaches
of foreign currency translation.
Issues related to consolidation of financial statements of MNCs: meaning and need,
Unit-10 concept of a group, techniques of consolidation: gross or line-by-line consolidation, net
consolidation one line or equity, pro-rata or proportional consolidation.
33
 International taxation: evolution of problem, concept of inter-individual equity, factors
Unit-11
responsible for double taxation, methods of relief- unilateral and bilateral relief.
Performance evaluation in multinational firms: evolution, objective, performance
Unit-12 measures-focusing on budgets, focusing on returns, other measures. Non-financial measures,
issues in performance evaluation.
Performance evaluation in multinational firms: evolution, objective, performance
Unit-13 measures-focusing on budgets, focusing on returns, other measures. Non-financial measures,
issues in performance evaluation.
Exchange rate forecasting: techniques and services in forecasting, evaluation of forecasting
Unit-14
performance, comparison and application of forecasting evaluation.

READINGS:

1. INTERNATIONAL ACCOUNTING by DAS MAHOPATRA, PRENTICE HALL

2. INTERNATIONAL ACCOUNTING by RATHORE, SHIRIN, PRENTICE HALL
3. INTERNATIONAL ACCOUNTING AND MULTINATIONAL ENTERPRISES by LEE H. ADEBAUGH, SIDNEY
J. GRAY, ERVIN L. BLACK, WILEY
4. INTERNATIONAL ACCOUNTING by TIMOTHY DOUPNIK, HECTOR PERERA, MC GRAW HILL
5. INTERNATIONAL ACCOUNTING by CHOI, FREDERICK D S AND MEEK, GARRY K, PEARSON
EDUCATION.

34
 Course Code EOPR605 Course Title MANAGEMENT SCIENCE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: determine which model to use in a given situation.
CO2: apply mathematical models to a given problem.
CO3: analyze the various decision-making environments and the tools applicable to them
CO4: deduce which software modules to be used for a particular problem

Unit No. Content

Introduction to Operations Research: history of operations research, definitions and
Unit-1 features of operations research approach, models and modelling in operations research,
meaning, significance, scope, applications of operations research
Linear Programming Applications and Model Formulation: general mathematical
Unit-2 model of linear programming, applications of linear programming – formulation

Linear Programming Problems: formulation and solution using graphical method,

Unit-3
special conditions in graphical method of solving linear programming problems
Unit-4 Linear Programming Problems-Simplex Method: simplex method, big m method,
duality
Assignment Problem: methods for solving assignment problem, Hungarian Assignment
Unit-5
Model (HAM), special cases in assignment problem
Transportation Problem – Initial Basic Feasible Solution: basic structure, methods
Unit-6
for finding Initial Basic Feasible Solution (IBFS) i.e. NWCM, LCM and VAM Method
Transportation Problem – Optimized Solution: optimization using stepping stone and
Unit-7
MODI, special cases including concept of degeneracy
Unit-8 Project Management CPM: network diagram, critical path, time estimates, concept of
floats
Project Management PERT: difference between PERT and CPM, PERT problem with
Unit-9
three-time estimates and concept of probability
Unit-10 Game Theory: basics, saddle point, mixed strategies including odds, dominance, sub
games and graphical method
Queuing Theory / Waiting Lines Theory: basic concepts and parameters of a queuing
Unit-11 model, m/m/1 model characteristics

Decision Theory: basics including decision making environments, decision making

Unit-12 under risk, expected value of perfect information, decision making under uncertainty
Decision Tree: concept of decision trees, decision tree analysis, decision making with
Unit-13
utilities
Contemporary Issues in Operations Research: contemporary issues in operations
Unit-14 research, use of software for optimization, concept of goal programming and integer
programming

35
READINGS:

1. OPERATIONS RESEARCH by J K SHARMA, MACMILLAN

2. AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACH TO DECISION
MAKING by ANDERSON DAVID R, CENGAGE LEARNING

36
 Course Code EFIN548 Course Title INTERNATIONAL FINANCIAL MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the critical financial issues of international firms and international investors in present
scenario.
CO2: Analyze the framework of exchange rates and foreign exchange exposures and forces affecting
exchange rates.
CO3: Evaluate the international capital structure and international capital budgeting mechanism of
multinational corporations.
CO4: Analyze the different modes of raising finance in international market and significance of
international finance in MNCs.

Unit No. Content

Introduction to International Financial management: Domestic vs. international finance,
Unit-1 International financial market integration, currency crisis, and global recession and risk spill
over
Balance of Payments - Structure - Contents of Current, Capital, and Reserve Accounts –
Unit-2 Linkages and Impact on Exchange Rates, Capital Markets, & Economy - Understanding BOP
structure of a country for Investment and Raising Finance
Foreign Exchange Markets and Exchange Rate Mathematics: Nature, Functions,
Unit-3 Transactions, Participants, Forex Markets in India, Forex dealing, Foreign exchange regimes,
Foreign exchange rate determination, factors affecting foreign exchange
Forecasting Foreign Exchange Rate: Exchange Rate Forecasting– Purchasing Power Parity,
Unit-4 Covered and Uncovered Interest Rate Parity – International Fisher's Effect - Forward Rate
Parity – Influence of these parity relationships on Exchange Rates
Foreign Exchange Spot and Derivative Market: Spot and Forward Contracts- Cash and Spot
Unit-5 Forex Trading, Forward Contracts- Long and Short Forward contract, Foreign Exchange
Futures Contract- Contract specification trading at National Stock Exchange of India
Management of Foreign Exchange Risk: Foreign Exchange Exposure: Risk, Measurement and
Unit-6 Management: Global Firms Foreign exchange exposure - Transaction, economic and translation
exposures, potential currency exposure impact on global firms and investor performance
International Capital Markets - Sources of International Finance - Debt and Equity Markets –
Unit-7
International Equity Diversification, Short-term Vs Long-term Finance – Export Import Finance
Capital Structure of the Multinational Firm: International Capital Structure – Parent Vs
Subsidiary Norms, Global Capital Structure – Factors affecting the choice of markets and
Unit-8
structure. International Cost of Capital – Calculation – Cost of Foreign Debt, Cost of Foreign
Equity, Use of International CAPM
Capital Budgeting of the Multinational Firm: International Capital Budgeting – Key Issues –
Unit-9 Unique Cashflows – Adjusted Present Value Approach. Foreign Direct Investment – Motives –
Determinants – International Portfolio Diversification.
Working Capital Management of the Multinational Firm: International Working Capital
Unit-10 Management – International Cash Management – Decentralized Vs Centralized Cash
Management – Bilateral Vs Multilateral Netting – Central Cash Pool

37
 Option Contracts American and European Currency Options, call and Put option, Option and
risk management strategies. Introduction to currency swap, Foreign exchange risk
Unit-11
management strategies through Forward contracts, future contracts, money market hedges,
and options contracts.
Managing Foreign Operations: ADRs; benefits and costs of ADR holdings for investors;
Unit-12 benefits and costs of ADR issuance for corporations, External Commercial Borrowing and
International refinancing, issues and challenges before multinational subsidiaries
Managing Foreign Operations: ADRs; benefits and costs of ADR holdings for investors;
Unit-13 benefits and costs of ADR issuance for corporations, External Commercial Borrowing and
International refinancing, issues and challenges before multinational subsidiaries
Country Risk Analysis- Nature of Country Risk Assessment, Techniques to assess Country
Unit-14 Risk, Raters of Country Risk, Multinational Capital Budgeting: Problems and issues in Foreign
Investment Analysis, Techniques of Multinational Capital Budgeting- NPV, IRR, APV

READINGS:

1. Shapiro, A.C. (2013). Multinational Financial Management. (10thed.). John, Inc.

2. Buckley, A. (2009). Multinational Finance. (5thed.). Pearson Education.
3. Levi, M.D. (2018). International Finance. (6th ed.). Routledge Publications
4. Madura, J. (2018). International Financial Management. (13thed.). Cengage Learning India Pvt Ltd.

38
 Course Code ECAP790 Course Title PROBABILITY AND STATISTICS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Experiment to carry out simple data investigations for categorical variables. They interpret and
compare data displays. Students conduct chance experiments, list possible outcomes and recognize
variations in results.
CO2: Measure a random variable that describe randomness or an uncertainty in certain realistic situation
CO3: Employ the different types of data and choose an appropriate way to display them.
CO4: Identify and compare techniques for collecting data from primary and secondary sources, and
identify questions and issues involving different data types

Unit No. Content

Introduction to probability: Elements of Set Theory, Sample Space and Probability Measure,
Statistical Independence, Conditional Probability, Counting Sample Points, Mutually and pair
Unit-1
wise independent events, multiplication theorem of probability for independent events, Baye’s
theorem.
Introduction to statistics and data analysis: Statistical Inference, Samples, Populations and
Experimental Design, Measures of Location: The Sample Mean and Median, Measures of
Unit-2 Variability, Discrete and Continuous Data, Statistical Modeling, Scientific Inspection, and
Graphical Diagnostics, Graphical Methods and Data Description, General Types of Statistical
Studies.
Mathematical expectations: Definition, expected value of random variable, expected value of
function of a random variable, properties of expectations, Various measures of Central
Unit-3
Tendency, Dispersion, skewness and Kurtosis for continuous probability distribution,
continuous distribution function, Variance, Properties of variance, covariance.
Moments: Chebyshev Inequality, Moments of Two or More Random Variables, Moments of
Unit-4 Sums of Random Variables, Moment Generating Function, Properties of moment generating
function, cumulants, Raw and central moments.
Relation between moments: raw moments & central moments, Effect of change of origin and
Unit-5 scale on moments, Pearsonian coefficients Measures of skewness, kurtosis.
Correlation, regression and analysis of variance: Pearson’s Correlation coefficient,
Spearman’s Rank correlation coefficient, Regression Concepts, Regression lines, Multiple
Unit-6
correlation and regression, Analysis of Variance- One-way classification and two-way
classification.
Standard distribution: Binomial, Poisson, Negative Binomial Distribution, Normal
Unit-7
Distribution and their properties
Statistical quality control: Introduction, Process control, control charts for variables – X and
Unit-8 R, X and S charts control, charts for attributes: p chart, np chart, c chart and their applications in
process control
Index numbers: Learn about the need of index numbers, explain the different methods of
Unit-9 constructing index numbers, evaluate the tests for judging the soundness of an index number.
Time series: Explain about time series, describe components of time series, and define
Unit-10
measurement of variations of time series.

39
 Sampling theory: Sampling Theory, Random Samples and random Numbers, Sampling with
and without replacement, sampling distributions, sampling distribution of means, sampling
Unit-11
distribution of properties, sampling distribution of differences and sum, standard errors,
software demonstration of elementary sampling Theory.
Hypothesis testing: Definition of hypothesis, interpret statistical procedure of hypothesis
Unit-12
testing, use application of hypothesis testing in several business contexts.
Tests of significance: Based On t, F and Z Distributions: -Student’s (t) distribution, definition,
properties, critical value of t, Application of t-distribution, Test for single mean, t-test for
Unit-13
difference of mean, Fischer Z- transformation, F-statistic, critical value of F distribution,
application.
Statistical tools and techniques: Bayesian Concepts, Bayesian Inferences, Bayes Estimates
Unit-14
Using Decision Theory Framework, Statistical Tools: Excel, R-Studio and SPSS.

READINGS:

1. FUNDAMENTALS OF MATHEMATICAL STATISTICS by S.C. GUPTA AND V. K. KAPOOR, SULTAN CHAND

& SONS (P) LTD.
2. PROBABILITY & STATISTICS FOR ENGINEERS & SCIENTISTS by RONALD E. WALPOLE, PEARSON

40
 Course Code EFIN546 Course Title FINANCIAL RISK MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyse risk through various techniques of risk assessment and performance evaluation in
investment management
CO2: Evaluate various financial risks involved in business
CO3: Estimate risk sensitive capital requirement of banks against operational and liquidity risks
CO4: Analyse risk exposure and measurement in hedge funds

Unit No. Content

Unit 1 Portfolio and its constituents: understanding a portfolio, diversification, diversification
within an asset class and across asset classes, how much to diversify
Unit 2 Foundation of risk management: risk measurement, absolute versus relative risk, evaluation
of the risk measurement process
Unit 3 Portfolio and risk attributes: portfolio construction, and risk adjusted performance
measurement
Unit 4 Risk models: concept of value at risk (VAR), calculating VAR using historical simulation,
calculating VAR using parametric approach, types of financial risk
Unit 5 Firm wide risk management: risk interactions, risk aggregation, concept of economic capital,
controlling traders, risk adjusted performance, types of risk
Unit 6 Credit risk management: measurement of credit risk, credit risk versus market risk, drivers
of credit risk
Unit 7 Hedge funds: concept of hedge funds, global volume and trade in hedge funds, hedge fund
risks, long position and short position in a hedge fund
Unit 8 Hedge fund risk management: hedge fund styles, dealing with hedge fund risks, leverage
Unit 9 Portfolio risk management: risk-adjusted performance measurement, returns based and
position based performance attribution, process of risk budgeting, risk measurement of
portfolio
Unit 10 Operational risk management: identifying operational risk, managing operational risk,
implications of operational risk
Unit 11 Liquidity risk management: assessing asset liquidity risk, indicators of liquidity risk, funding
liquidity risk, managing liquidity risk, sources of liquidity risk
Unit 12 Basel accord: Basel II and Basel III accord, on balance sheet and off balance sheet credit risk
charge, credit risk mitigation, capital requirement under Basel I
Unit 13 Understanding publically available portfolios: mutual fund portfolios – debt, equity and multi-
asset funds; insurance portfolios – unit linked portfolios, understanding portfolio attributes –
standard dev, beta, expense ratio, sharp ratio, R square, tracking error
Unit 14 Regulators and risk management: Role of SEBI, IRDAI, RBI, PFRDA in developing risk
management mechanism and safeguarding stakeholders interest

READINGS:
1. FINANCIAL RISK MANAGEMENT by DUN & BRADSTREET TATA McGraw HILL, INDIA
2. RISK MANAGEMENT AND FINANCIAL INSTITUTIONS by J.C.HULL, WILEY
41
 Course Code EHRM619 Course Title TRAINING AND DEVELOPMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Recognize the process and practices of training and development.
CO2: Ability to assess training needs and design training programmes in an organizational setting.
CO3: Appreciate the worth of training investment by evaluating the training programmes.
CO4: Inculcate the capacity to design and implement training sessions for any organization.

Unit No. Content

Introduction to Employee Training and Development: Concept of Training and Development,
Unit-1
Designing Effective Training, Snapshot of Training
Strategic Training & Development: The Strategic Training and Development Process, Training
Unit-2
Need in different Strategies, Marketing of Training function, Outsourcing of training Function
Training need Assessment: Need and Methods of Need Assessment, Need Assessment Process,
Unit-3
Scope of Need Assessment
Training Design: Understanding & Developing the Objectives of Training, Considerations in
Unit-4
Designing Effective Training Programs
Unit-5 Learning: Learning Process, Learning Theories, Instructional Emphasis of Learning outcomes
Training Modules: Developing training modules including training objectives, lesson plan
Unit-6
and learning climate.
Training & Development Methods: On the job and Off the job training methods :Lecture
Unit-7 method, Simulation , Case-study, special projects, Games, Action Maze, Role Play, Team
Building, and Sensitivity Training.
Training Evaluation: Overview of Evaluation Process, Methods of evaluating effectiveness of
Unit-8
Training Efforts; Kirkpatrick model of training effectiveness
Problems in Evaluation: Problems of Measurement and Evaluation; Costing of training,
Unit-9 measuring costs and benefits of training program, obtaining feedback of trainees; Training
issues resulting from the external environment and internal needs of the company
Contemporary Methods of Training including E-learning and Use of technology : Technology's
Unit-10 Influence on Training and Learning, Experiential Learning, Computer Based Training, Training
for change, Learning Organization, Future trends of training and development
Employee Development : Introduction, Approaches to Employee Development, The
Unit-11 Development Planning Process, Company Strategies for providing Development, Types of
MDPs, EDPs/Seminars and Conferences
Career Management : Need and Importance of Career Management, Protean verses Traditional
Unit-12 Career, Role of Employees, Managers, Human resource managers, and the company in the
career Management, Evaluating Career management System
Career Development: A Model of Career Development, Career paths and developing dual
Unit-13
career options, Career portfolio, Balancing work and life
Future Trends: Current trends in Training & Development initiatives, Evaluating Training
Unit-14
Outcomes

42
READINGS:

1. EMPLOYEE TRAINING AND DEVELOPMENT by RAYMOND A NOE, AMITABH DEO KODWANI,

MCGRAW HILL EDUCATION
2. EFFECTIVE TRAINING by P. NICK BLANCHARD, JAMES THACKER, PEARSON

43
 Course Code EMKT505 Course Title DIGITAL AND SOCIAL MEDIA MARKETING
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Define social media marketing goal setting necessary to achieve successful online campaigns.
CO2: Describe the stages of the social media marketing strategy development process.
CO3: Develop effective social media marketing strategies for various types of industries.
CO4: Devise an integrated social media marketing strategy using a variety of services, tools and platforms
to accomplish marketing objectives.
CO5: Analyze the progress in achieving social media goals with a variety of powerful measurement tools,
services, and metrics.

Unit No. Content

Evolution of digital marketing- the digital consumer & communities online and digital
Unit-1
marketing landscape.
Search Engine Marketing- Pay Per Click (PPC) and online advertising, search engine
Unit-2
optimization and search engine marketing.
Social media and consumer engagement: Social feedback cycle, social web and
Unit-3
engagement, operations and marketing connection.
Customer engagement -affiliate marketing & strategic partnerships-Email Marketing-
Unit-4
Content strategies.
New role of the customer: social interactions, customer relationships, outreach and
Unit-5
influencer relations.
Social listening-importance of social analytics, know your influencers, web analytics, and
Unit-6
business analytics.
Unit-7 Mobile Marketing-integrating digital and social and media strategies.
Social technology and business decisions: creation of social business, understanding the
Unit-8
conversations, social CRM and decision support.
Unit-9 Social CRM: social CRM and business design and build a social CRM program.
Engagement on the social web: engagement as a customer activity, engagement as a
Unit-10
business activity and extend engagement.
Social objects: meaning of social object, build on existing social objects, create new social
Unit-11
objects and use of social objects in business.
Social graph: role of social graph, social graphs spread information, use of social graphs in
Unit-12
the business and measure the social graphs.
Social applications: importance of social applications, social applications drive engagement
Unit-13
and planning a social application.
Social business ecosystem: social profiles, social applications, using brand outposts and
Unit-14
communities, social ecosystem.

44
READINGS:

1. SOCIAL MEDIA MARKETING by DAVE EVANS AND JAKE MCKEEE, WILEY

2. SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH by MELISSA S. BARKER, DONALD I.BARKER,
NICHOLAS F. BORMANN, DEBRA ZAHAY, MARY LOU ROBERTS, CENGAGE LEARNING
3. ADVANCED SOCIAL MEDIA MARKETING: HOW TO LEAD, LAUNCH, AND MANAGE A SUCCESSFUL
SOCIAL MEDIA PROGRAM by TOM FUNK, APRESS

45
 Course Code EENG539 Course Title ACADEMIC ENGLISH
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Differentiate between a range of authentic academic texts
CO2: Observe actively to lectures, presentations and interviews to understand key information
CO3: Construct a variety of essays and other assignments
CO4: appraise academic grammar
CO5: apply academic English and vocabulary in professional life

Unit No. Content

Academic writing: introduction, texts and academic texts, ways of writing, balanced versus
Unit-1
weighted essays
Unit-2 Academic writing: brainstorming and outlining, gathering information, sorting the material
Unit-3 Writing paragraphs: introduction, types of paragraphs, enumeration
Unit-4 Writing paragraphs: exemplification, complex paragraphs, sequence
Writing paragraphs: comparison of items, cause effect in paragraph writing, visuals in
Unit-5
paragraph writing
Basics of reports and research papers: introduction, types of reports, format of a report,
Unit-6
assessment reports
Basics of reports and research papers: writing a report, understanding the text, data
Unit-7
collection, writing a research paper
Basics of reports and research papers: overview of a research paper, selection of a research
Unit-8
paper, plagiarism, citing sources, publication sources
Presenting your ideas: purpose of a presentation, components of a presentation, when to read
Unit-9
or speak, preparation
Unit-10 Presenting your ideas: before the talk, on the podium, handling questions, strategic planning
Unit-11 Grammar for editing: basic sentences, verbs, nouns, editing a sentence
Grammar for editing: delayed subjects: it, there and what, the long and winding sentence, short
Unit-12
sentences, parallelism
Working with words: misleading words, one word for many, complicated words, avoiding
Unit-13
metaphors, redundant words
Working with words: linking words, expressing the degree of certainty, capitalization, sexist
Unit-14
language

READINGS:

1. A COURSE IN ACADEMIC WRITING by RENU GUPTA, ORIENT BLACKSWAN PVT. LTD.

2. ENGLISH GRAMMAR by RAJEEVAN KARAL, OXFORD UNIVERSITY PRESS
3. OXFORD EAP: A COURSE IN ENGLISH FOR ACADEMIC PURPOSES by EDWARD DE CHAZAL AND SAM
MCCARTER, OXFORD UNIVERSITY PRESS
4. MLA HANDBOOK by MODERN LANGUAGE ASSOCIATION OF AMERICA, MODERN LANGUAGE

46
 Course Code EHIS551 Course Title HISTORY OF INDIA UPTO AD 650
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Evaluate the origin, significance and contribution of Harappan civilization, Vedic age and later Vedic
age
CO2: Analyze the emergence of the Mauryan and Gupta empires during the “classical age” in India
CO3: Define the various stages of the evalution of ancient dynasties in India
CO4: Evaluate review the social, economic, religious and political life of India during ancient period
CO5: Examine the rise and fall of Kushans, Gupta and Post Gupta rulers and their achievements
CO6: Analyze the Sangam, Pallava and Chola's administration, economy and land grants during Sangam
age

Unit No. Content

Unit-1 Reconstructing ancient Indian History: sources and interpreting historical trends
Unit-2 Stone age hunters and gatherers: Palaeolithic, Mesolithic Cultures; and rock art
Early farming communities: Pastoralism and incipient farming: Neolithic and Chalcolithic
Unit-3
village cultures
Bronze age, first urbanisation: Early Harappan, Mature Harappan, Late and Post Harappan
Unit-4
culture, Debated on Harappan chronology and ethnic identities
Unit-5 Vedic society: Polity, economy, religion, role of Vedas in Indian history
Early Iron Age: disposal of the dead, megalithic culture, economic development, social
Unit-6
stratification: beginning of Varna Ashram, Jati, gender, marriage, property relations, Samskar
Janapadas and Mahajanapadas: Territorial states: monarchical and republican, Religious
Unit-7
movements: Jainism and Buddhism, Ajivaks and other sects
Towards empires: Nandas and Mauryas- Kautilya’s Arthashastra and Megasthnese’s Indica,
Unit-8 polity, nature and extent of centralisation, foreign relations, economy, trade and trade routes,
currency, coinage, art & architecture, Ashoka’s edicts, dhamma,
Post-Mauryan Developments: Sungas, Kanvas, Indo-Greeks, Shaka-Pallavas: social
Unit-9
conditions
Satvahanas, Shaka-Kshatrapas: State formation, land grants, agriculture expansion, trade
Unit-10
and trade guilds, silk route, coins and currency
Gupta Dynasty: political consolidation- extent and structure, administrative organisation,
provisional and feudatory states, land grants and expansion of agriculture, religion: revival of
Unit-11 vedic and puranic religious traditions, temples, coins and currency, Sanskrit literature,
science and technology, Hunas invasions
Vakatakas and other dynasties of peninsular India: land grants, art and architecture,
Unit-12
painting, society and religion
Vardhan and other kingdoms: Harsha, C
Unit-13 halukyas and Pallavas, extent of kingdoms, administration, religion, society and cultural
activities, Sangam age
Unit-14 Status of Women: family, marriage and property rights

47
READINGS:

1. INDIA'S ANCIENT PAST by RAM SHARAN, OXFORD & IBH

2. ASPECTS OF POLITICAL IDEAS AND INSTITUTIONS IN ANCIENT INDIA by RAM SHARAN SHARMA,
MOTILAL BANARSIDASS PUBLISHERS
3. ANCIENT INDIA: IN HISTORICAL OUTLINE by DWIJENDRA NARAYAN JHA, MANOHAR PUBLISHERS &
DISTRIBUTORS
4. ANCIENT INDIA SOCIAL HISTORY by ROMILA THAPAR, ORIENT BLACKSWAN PVT. LTD.
5. ANCIENT INDIAN HISTORY AND CIVILIZATION (TRENDS & PERSPECTIV (PAPERBACK) by
BHATTACHARYYA, MANOHAR PUBLISHERS & DISTRIBUTORS
6. FROM PLASSEY TO PARTITION: A HISTORY OF MODERN INDIA by SHEKHAR BANDHOPADYAY,
ORIENT BLACKSWAN PVT. LTD.
7. A NEW LOOK AT MODERN INDIA HISTORY by B.L. GROVER, S. CHAND & COMPANY
8. SOCIAL BACKGROUND OF INDIAN NATIONALISM by A.R. DESAI, POPULAR PRAKASHAN

48
 Course Code EPOL525 Course Title POLITICAL INSTITUTIONS IN INDIA
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the leading institutions of the Indian political system and the changing nature of
these institutions
CO2: Assess the laws pertaining to elections and analyse the electoral system of India
CO3: Enumerate the working of the Indian federalism in the constitutional context
CO4: Distinguish the powers and functions of various organs of the government
CO5: Discuss about various constitutional and statutory bodies of India
CO6: Evaluate the functioning of the local government institutions

Unit No. Content

Making of the Indian Constitution: Indian national movement to the making of the Indian
Unit-1
constitution
Constituent Assembly: composition of constituent assembly, ideological moorings,
Unit-2
constitutional debates
Philosophy of the Constitution: preamble, fundamental rights, directive principles of state
Unit-3
policy
Constitutionalism in India: democracy, social change, national unity, checks and balances,
Unit-4
basic structure debates, constitutional amendments
Unit-5 Union executive: president as the head of the state, prime minister and council of ministers
Union Parliament: structure of the union parliament, role and functioning, parliamentary
Unit-6
committees
Unit-7 Judiciary part-I: Supreme Court, High Court
Unit-8 Judiciary part -II: judicial review, judicial activism, judicial reform
Unit-9 State executive: Governor, Chief Minister and council of ministers
Unit-10 State Legislature: Legislative council and Legislative assembly
Federalism in India: strong centre framework, asymmetrical federal provisions and
Unit-11 adaption, role of intergovernmental coordination mechanisms, inter-state council, emerging
trends.
Electoral Process and Election Commission of India: conduct of elections, rules, electoral
Unit-12
reforms. functioning and reforms of the local government Institutions
Constitutional and Statutory Bodies Part -I: Comptroller and Auditor General, National
Unit-13
Commission for Scheduled Castes, National Commission for Scheduled Tribes
Constitutional and Statutory Bodies Part -II: National Commission for Human Rights,
Unit-14
National Commission for Women, National Commission for Minorities

READINGS:

1. INDIAN GOVERNMENT AND POLITICS by BIDYUT CHAKRABARTY, RAJENDRA KUMAR PANDEY, SAGE
PUBLICATIONS
2. THE INDIAN CONSTITUTION: CORNERSTONE OF A NATION by AUSTIN GRANVILLE

49
 Course Code ESOC515 Course Title FUNDAMENTALS OF SOCIOLOGY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Articulate all the methodical concepts to understand the social system and function
CO2: Collect information regarding various social units in terms of structural and functional analysis
CO3: Examine structural and functional significance of social institution
CO4: Innovate ideas to create pathways for the social problems
CO5: Apply theoretical understanding in the process of social change and mobilization
CO6: Analyse the process of social exclusion and inclusion in terms of policy making and development
program
Unit No. Content
Introduction to Sociology: Definition, Nature and Importance, Relation of Sociology with
Unit-1 other social sciences-Economics, History, Political Science, Psychology and Social
Anthropology
Sociology and other Social Studies: Branches of Sociology-Industrial Sociology, Political
Unit-2 Sociology, Sociology of Family, Sociology of Education, Medical Sociology, Urban and Rural
Sociology
Sociological Imagination: Development of Sociology as a Social Science and Sociological
Unit-3
Prospective
Basic Concepts: Society, Community, Association and Institution –Social Groups, Social
Unit-4 Structure and function, Role and Status, Social Stratification and Mobility, Social Control, Social
process and Social Change.
Sociology of Culture: Culture and Socialization Definition-Features, Elements, Types, Cultural
Unit-5
Relativity, Ethnocentrism, Cultural lag, Cultural System & sub-system, cultural change.
Social Institutions: Marriage, Family, Kinship, Religious Institutions, Economic Institution,
Unit-6
Educational Institution and Political Institutions
Unit-7 Indian Social Institutions (I): Caste System, Jajmani System, Major religious practices
Indian Social Institutions (II): Indian Agriculture: farmers movements, Primary education,
Unit-8
Mid-day meal, privatization of higher education, Research and development
Social Problems (I): Definition, Nature, Cause, Proposals, Legal and Constitutional measures
Unit-9
in controlling Social problems.
Social Problems (II): Family Disorganization, Problem of Child Labour, Problem of Aged,
Unit-10
Gender issues and Gender problems,
Social Problems (III): Communal Riots, corruption, terrorism, Alcoholism and Drug
Unit-11 Addiction, problem of Unemployment, untouchability, population problem, Rural and Urban
Problems, Nepotism
Unit-12 Social Change: Meaning Definition, Nature and Importance, Types of Social Change
Social Movement: Peasant movement, Dalit Movement, Backward Classes movement, Social
Unit-13
Reform Movement
Social Inclusion and Exclusion: Meaning-Nature-issues and problems of Social
Unit-14 Inclusion/Exclusion among Scheduled Caste and Class-Scheduled Tribes, Neo Buddhist
movement, Women empowerment

50
READINGS:

1. Sociology: Principles of Sociology with an Introduction to Social Thoughts. Rao C.N. Shankar. S Chand;
Fundamentals of Sociology. Vidya Bhushan. Pearson Education.
2. Fundamentals of Sociology Gisbert P. Orient Black Swan. Third edition (2010).
3. Fundamentals of Sociology Rajendra Kumar Sharma. Atlantic.1st edition (2013).

51
 Course Code ECAP792 Course Title DATA SCIENCE TOOL BOX
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Observe the various methods to extract knowledge using data mining techniques
CO2: Evaluate current trends in data mining such as web mining, spatial-temporal mining.
CO3: Apply different data mining methodologies with information systems.
CO4: Analyze research of database systems and improve the decision-making process
CO5: Observe the various methods to extract knowledge using data mining techniques
CO6: Evaluate current trends in data mining such as web mining, spatial-temporal mining.
CO7: Apply different data mining methodologies with information systems.
CO8: Understand big data concepts
CO9: Define need of big data analytics in real world
CO10: Develop interest in the area of hadoop cluster mechanism
CO11: Apply the big data learning in research

Unit No. Content

Data Science Fundamentals: What is Data Science? What is Data? The Data Science
Unit-1
Process, Need of Data Science, Global requirement of Data Scientist.
Using Data Science Tool R and R Studio: Installing R, Installing R Studio, RStudio Tour, R
Unit-2
Packages, Projects in R
Version Control and GitHub: Version Control, Github and Git, Linking Github and R
Unit-3
Studio, Projects under Version Control
Introduction to Python: Variables and expressions, conditional execution (loops,
Unit-4 branching, and try/except), functions, Python data structures (strings, lists, dictionaries,
and tuples), and manipulating files
Python as Data Visualization: Introduction to Data Visualization, introduction to
Unit-5 Matplotlib, Basic Plotting with Matplotlib, importing Dataset, Line Plot, Area Plots,
Histograms Bar Charts, Waffle Charts, Word Clouds
Introduction to Rapid Miner: Downloading and Installation of Rapid Miner, Introduction
Unit-6 to different modules of Rapid miner interface, working with different sample data in Rapid
miner, Working with different sample process in Rapid miner
Introduction to operators in Rapid Miner: Introduction to various operators in
Unit-7 RapidMiner, working with different data processing operators, Using various filters.
Statistical. Analysis of sample data.
Introduction to Big Data: Understanding big data concepts and terminology datasets data
analysis data analytics descriptive analytics, diagnostic analytics, predictive analytics,
prescriptive analytics business intelligence (BI) ,key performance indicators (KPI) big data
Unit-8
characteristics volume, velocity ,variety veracity value different types of data :structured
data ,unstructured data ,semi- structured data ,metadata case study background history
identifying data characteristics volume velocity variety veracity
Business Motivations and Drivers for Big Data Adoption: Business Motivations and
Unit-9 Drivers for Big Data Adoption: marketplace dynamics business architecture business
process management information and communications technology data analytics and data
52
 science digitization affordable technology and commodity hardware social media hyper-
connected communities and devices cloud computing internet of everything (IoE) case
study example
Unit-10 Introduction to Weka mining tools: Introduction to Weka tool, importing data into Rapid
miner using different formats of files, Storing and retrieving data using rapid miner.
Data Import and Export in Rapid Miner: Graphical representation of data in rapid miner,
Hands on practice problems on data import/export. Identification and removal of
Unit-11
duplicates, apply operations for handling meta data like rename or attribute role definition,
Identify and remove the missing values in the data set
Data Pre-processing using rapid miner: Apriori method for finding frequent item set
Unit-12 Weka/Rapid miner tool Apply data mining pre-processing techniques and methods to large
data sets, Hands on practice problems on data pre-processing
Introduction to classification: Introduction to Classification methods, applying model for
Unit-13 prediction, Bayesian Classification on new imported data, Bayesian Classification on
existed dummy data set, Decision Tree classification on both new and dummy data sets
Introduction to clustering: Introduction to Clustering algorithms, differentiate clustering
Unit-14
and classification, K-means clustering, Hierarchical clustering algorithm

READINGS:

1. DATA MINING AND MACHINE LEARNING, A PROGRAMMER'S GUIDE TO DATA MINING, RON
ZACHARSKI, 2015.
2. DATA MINING: CONCEPTS AND TECHNIQUES by JAWEI HAN, MICHELINE KAMBER AND JIAN PE,
MORGAN KAUFMANN
3. INTRODUCTION TO DATA MINING by PANG-NING TAN, MICHAEL STEINBACH, VIPIN KUMAR,
PEARSON

53
 Course Code EFIN544 Course Title CORPORATE VALUATION
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Describe various concepts and principles related to business valuation and their application
CO2: Identify the value-relevant information contained within financial statements
CO3: Apply earnings capitalization multiples and other common valuation methodologies to value
businesses and securities
CO4: Apply principles of pricing and valuation for taking sound Investment decision

Unit No. Content

Overview of corporate valuation: context of valuation, approaches to valuation,
Unit-1 process of valuation, corporate valuation in practice, importance of knowing intrinsic
value
Cost of capital: cost of equity, estimating the equity beta of an unlisted company, cost
Unit-2 of debt, cost of preference, target weights to determine the cost of capital, weighted
average cost of capital
Enterprise DCF model-I: analyzing historical performance, forecasting performance,
Unit-3 forecasting financial statements
Unit-4 Enterprise DCF model-II: estimating continuing and terminal value, free cash flow to
firm, free cash flow to equity, calculate enterprise value and value of equity
Equity DCF model: dividend discount model, zero growth model, constant growth
Unit-5
model, two stage growth model, three stage growth mode ,H model
Other DCF models: free cash flow to equity model, adjusted present value model,
Unit-6
economic profit model
Relative valuation-I: concept, process, steps involved in relative valuation, price-to-
Unit-7
earnings multiple, price-to-book value multiple, price-to-sales multiple
Relative valuation-II: EV/EBITDA multiple, EV/EBIT multiple, EV/FCFF multiple,
Unit-8 EV/Book Value multiple, EV/ sales multiple, choice of multiple, best practices using
multiples, assessment of relative valuation
Other non-DCF approaches: book value approach, stock and debt approach, strategic
Unit-9
approach to valuation
Advanced issues in valuation-I: valuation of multi-business companies, valuation of
Unit-10 companies with subsidiaries, valuation of high -growth companies, valuation of banks
and insurance companies
Advanced issues in valuation-II: cross-border valuation, pricing an initial public offer,
Unit-11 valuation of intangibles
Mergers and acquisitions: types of transactions, value creation in mergers and
Unit-12
acquisitions, cost and benefit of a merger
Case studies in valuation-I: bharat hotel company, bharat heavy electricals limited,
Unit-13
bhoruka power corporation limited
Case studies in valuation-II: sasken communication technologies, valuation of Infosys
Unit-14
brand

54
 Course Code EHRM615 Course Title INDUSTRIAL RELATION AND LABOUR LAWS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the nature and importance of employee Relations in India with a reflection of the history of
unions in India
CO2: Develop an understanding of the economic, social and political environment and labour force in the
Indian context.
CO3: Analyze the constitution, laws and issues related to Trade Unions in India
CO4: Evaluate Role of government in Industrial Relations and Social dialogue
CO5: Analyze worker-management cooperation and importance of participation in Industrial Relations.

Unit No. Content

Introduction to Industrial Relations: Theories and Models and Approaches of Industrial
Unit-1 Relations and history of IR in India, Contemporary issues of IR and the Labour Force;
Economic, Political and Social Environment of Industrial Relations
Trade Unions: Definition, objectives and legal Framework related to Trade unions in India;
Unit-2 Trade Union Act, 1926; Landmark judgments and case laws related to TU; Types, Rights and
Issues of TU; Problems confronting TUs; Women in TUs; Managerial Associations; Employer
Associations; Paradigm shift in IR policy
Collective Bargaining: Concept, Nature and Legal Framework of CB; Levels of Bargaining
Unit-3
and Agreements; Negotiating Techniques and Skills
Role of Government in IR: Types and Levels of Tripartism, Social dialogue and reform
Unit-4 process; Bipartism’s link with Tripartism Types and Means of government Interventions;
Role of State at the State IR Level; Future Role of government
Contract of Employment: Industrial Employment Standing Orders Act, 1946; Test of
Unit-5 supervision; Shops and Establishment Act; Inter-State Migrant Workmen Act, 1979; The
Contract Labour Act, 1970; Contract Labour Code.
Public Policy and Wage and Reward System: Wage Theories; Wage System in India; The
Unit-6 Payment of Wages Act, 1936; Minimum Wages Act, 1948; The payment of Bonus Act, 1965;
Profit Sharing and Stock Options; National Wage Policy; Wage Policy at the Company Level;
Pay Structures; Contemporary Issues in Wage System
Working Conditions, Safety, Health and Environment: Factories Act1948 , Workers
Unit-7 Compensation Act, Employees’ State Insurance Act related to social security; Workers
Education
Unit-8 Social Security: Medical Care; Safety; Occupational health; Welfare funds; Social security
reforms during the period of structural Adjustment; Social Security conventions of ILO
Dispute Resolution: Industrial Conflict, Legal Framework: The Industrial Dispute Act, 1947;
Unit-9 Role of labour boards, courts and tribunals; Procedures, power and Duties of Authorities;
General prohibition of Strikes and Lockouts; Unfair Labour practices;
Unit-10 Industrial Harmony: Recommendations of National Commission of labour, Guiding
framework for sound Labour Management Relations, Labour Administrative Machinery
Employee Participation and Labour-Management Cooperation: Labour participation
Unit-11 schemes; Constitutional and Legal framework; Indirect representation versus direct
participation; Levels of Indirect Participation; Participation versus Collective Bargaining;
Suggestion schemes; Quality Circles
55
 Grievance and Discipline Handling: Managing Employee Grievance; Nature and Cause of
Unit-12 Grievance; Guiding principles for Grievance procedure; Grievance Procedure; Interest Issues
and Rights Issues; Managing Discipline; Different types of approaches; Different types of
punishments
Unit-13 HRM and IR in India: Management philosophy and Approaches; Integrative Approaches to
Human Resource Management; HRM-IR-HRD
ILO, India and International Labour Standards: ILO & India; The Case of India; Lessons
Unit-14 from foreign Unions; OECD guidelines; The road
ahead for Indian IR Contemporary issues

READINGS:

1. Mamoria, S., Mamoria, C.B. &Gankar. (2010). Dynamics of Industrial Relations. New Delhi: Himalaya
Publishing
2. Venkata Ratnam, C.S.,&Dhal, M. (2017).Industrial Relations. Oxford University Press, India
3. Monappa, A. (2000). Industrial Relations. New Delhi: Tata McGraw

56
 Course Code EMKT509 Course Title CONSUMER BEHAVIOR
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the implications of consumer behavior concepts & theories for businesses and wider
society.
CO2: Discern how individuals and groups influence consumer behavior, and how marketers utilize this
knowledge to help achieve organizational objectives.
CO3: Analyze the dynamic interplay of internal and external factors influencing consumer behavior and
accordingly develop a marketing strategy.
CO4: Articulate practical and comprehensive managerial understanding of consumer behavior.
CO5: Develop the understanding of marketing regulation, consumer protection act and contemporary
issues in consumer behaviour.

Unit No. Content

Consumer Behavior and Marketing strategy: consumer behaviour, market strategy and
Unit-1
applications of consumer behavior.
Market Analysis and Consumer Decisions: market analysis components, segmentation
Unit-2
strategy and consumer decisions and consumer behavior models.
Culture and Group influence: cultural and group influence on consumer behavior, concept
Unit-3
of culture, cross cultural marketing strategy, the household life cycle and marketing strategy.
Groups, Reference Group and Diffusion of Innovation: groups, types of groups, reference
Unit-4
group influence on consumption process & marketing strategies and diffusion of innovation.
Perception: perception, exposure, attention and interpretation, perception and marketing
Unit-5
strategy.
Learning and Personality: memory’s role in learning, learning theories, brand image and
Unit-6
product positioning, brand equity and brand leverage motivation, personality and emotion.
Motivation and Emotion: motivation theory and marketing strategy use of personality in
Unit-7
marketing practice, emotions and marketing strategy.
Attitude and Market Segmentation: attitude, influencing attitude, attitude components and
Unit-8 change strategies, market segmentation and product development strategies based on
attitudes.
Self-Concept and Consumer Decisions: nature of lifestyle, the VALS system consumer
Unit-9
decision process and types of consumer decisions.
Consumer Decision Making Process : process of problem recognition and uncontrollable
determinants of problem recognition, marketing strategy and problem recognition,
Unit-10
information, alternative evaluation and selection, types and sources of information,
consumer decision making and evaluation criteria.
Decision Rules and Attributes of consumers: decision rules for attitude based choices,
Unit-11 attributes affecting retail outlet selection, consumer characteristics and outlet choice, in-
store and online influence on brand choice and evaluation criteria.
Post purchase Processes and Dissonance: post purchase processes, post purchase
Unit-12
dissonance, product use and non-use, disposition.
Purchase Evaluation and Customer Satisfaction: purchase evaluation, customer
Unit-13
satisfaction, dissatisfaction responses, repeat purchase and customer commitment.

57
 Consumer Behavior and Marketing Regulation: regulation and marketing to children,
Unit-14 regulation and marketing to adults, consumer protection act and contemporary issues in
consumer behavior.

READINGS:

1. CONSUMER BEHAVIOR- BUILDING MARKETING STARTEGY by DEL I HAWKINS, DAVID L

MOTHERSBAUGH, & AMIT MOOKERJEE, MCGRAW HILL EDUCATION
2. CONSUMER BEHAVIOR by KUMAR, S. R., SCHIFFMAN, L.G, WISENBLIT J., PEARSON
3. CONSUMER BEHAVIOR by RAJNEESH KRISHNA, OXFORD UNIVERSITY PRESS.
4. SCHIFFMAN, L. G., &KANUK, L. L. CONSUMER BEHAVIOR. NEW DELHI, PRENTICE HALL.

58
 INTRODUCTION TO THE STUDY OF
Course Code EENG514 Course Title
LANGUAGE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify vowels and consonants in phonetics
CO2: Distinguish between different parts of speech organs, place of articulation and manner of
articulation
CO3: Describe syllable and stress patterns in relationship with aspects of connected speech in English
language

Unit No. Content

Language and Phonetics: introduction to first and second language, introduction to
Unit-1
phonetics
Language and Phonetics: meaning and importance of phonetics, difference between
Unit-2 phonetics and phonology
The Production of Speech Sounds: introduction to the speech organs, articulators above the
Unit-3
larynx
Unit-4 The Production of Speech Sounds: vowels and consonants, long vowels and short vowels

Unit-5 Vowels, Diphthongs, and Triphthongs: introduction to vowels, long vowels, short vowels

Unit-6 Vowels, Diphthongs, and Triphthongs: introduction, diphthongs, triphthongs

Unit-7 Voicing and Consonants: the larynx, respiration and voicing, plosives

Unit-8 Voicing and Consonants: place of articulation, manner of articulation, fortis and lenis

Unit-9 The Phoneme and Phonology: the functioning and patterning of sounds, the phoneme

Unit-10 The Phoneme and Phonology: the phonology, symbols and transcription, minimal pairs

Unit-11 The Syllable and Stress: strong and weak syllables, close front and close back vowels

Unit-12 The Syllable and Stress: syllabic consonants, nature of stress

Unit-13 The Syllable and Stress: levels of stress, placement of stress within the word

Unit-14 Aspects of Connected Speech: rhythm, assimilation, elision, linking

READINGS:

1. LINGUISTICS by CRYSTAL, DAVID, PENGUIN BOOKS INDIA

2. ENGLISH PRONOUNCING DICTIONARY by JONES, DANIEL, CAMBRIDGE UNIVERSITY PRESS
3. ENGLISH PHONETICS AND PHONOLOGY: A PRACTICAL COURSE by ROACH, PETER, CAMBRIDGE
UNIVERSITY PRESS
4. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY, OXFORD
UNIVERSITY PRESS
5. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY, OXFORD
UNIVERSITY PRESS
59
 Course Code EHIS553 Course Title HISTORY OF INDIA FROM 650-1200 AD
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Examine early medieval Indian history and culture with the help of archaeological and literary
sources
CO2: Identify various social, political, economic and cultural developments in early medieval Indian
history
CO3: Analyze the emergence of political structure, regional specification and urban processes in early
medieval India
Unit No. Content
Unit-1 Interpreting the period: changing pattern of polity, economy and society
Historical Sources: Sanskritic, Tamil and other literatures, archaeology, epigraphy and
Unit-2
numismatics
Political Structure and Regional Variations I: political structure and forms of legitimation,
Unit-3
regional variations: northern and western India
Political Structure and Regional Variations II: western and central India, Deccan and south
Unit-4
India
Agrarian Economy: land grants, agricultural expansion, agrarian organization, irrigation,
Unit-5
and technology
Urban Economy: trade and trade-routes, inter-regional and maritime trade, urban
Unit-6 settlements, trade and craft guilds, forms of exchange, coinage and currency, interest and
wages, traders, merchants and craftsmen
Society I:social stratification, proliferation of castes, untouchability, status of women:
Unit-7
matrilineal society, marriage, property rights, inheritance
Society II: educational ideas and institutions, everyday life, migration and settlement of
Unit-8
Aryan group in different regions of India
Religion: Bhakti movements: Saivism, Vaishnavism, Tantricism, Jainism, Buddhism, Judaism,
Unit-9
Christianity, Islam, other popular religious movements
Unit-10 Philosophy: schools of Vedanta and Mimansa
Unit-11 Literature: Sanskrit, Prakrit, Tamil and Apbhransha
Unit-12 Rise of Regional Language and Literature: Marathi, Kannada, Telugu and other languages
Unit-13 Art and Architecture I: Temple architecture: Nagara, Dravida and Vesara style
Unit-14 Art and Architecture II: Ajanta, Ellora, Bagh and Kaneri, The Pallava and Chola Architecture

READINGS:
1. A HISTORY OF ANCIENT AND EARLY MEDIEVAL INDIA, FROM THE STONE AGE TO THE 12TH
CENTURY by SINGH, UPINDER, PEARSON
2. THE MAKING OF EARLY MEDIEVAL INDIA by CHATTOPADHYAYA BRAJADULAL, OXFORD
UNIVERSITY PRESS

60
 Course Code EPOL527 Course Title PUBLIC POLICY AND GOVERNANCE IN INDIA
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the nature and scope of public policy and administration in India
CO2: Assess the major problems and complexities in India’s governance system
CO3: Appreciate the methodological pluralism and synthesizing nature of knowledge in public policy and
Administration
CO4: Analyse the changing dimensions and patterns in India’s public governance and administrative
processes.
CO5: Evaluate the role of non-state actors and civil society in India’s public governance system.

Unit No. Content

Unit-1 Public policy and Administration in India: meaning and evolution;
Public and private administration Approaches and its replications in India: System Theory,
Unit-2
Decision Making,
Unit-3 Ecological Approach Public administration theories and concepts
Scientific Management Theory, Rational Choice theory, New Public Administration,
Unit-4
Development Administration
Unit-5 Comparative Public Administration in India
Unit-6 New Public Management
changing nature of Public Administration: Indian public administration in the era of
Unit-7
liberalization and Globalisation
Theories and Principles of Organization and its operations in India: Scientific Management
Unit-8
Theory, Bureaucratic Theory, Human Relations Theory
Unit-9 Managing the organization: The case of India: Theories of leadership and motivation.
Unit-10 Organizational Communication: Theories and Principles, functioning in India and its impacts
Chester Bernard Principles of Communication, Information Management in the organization
Unit-11
Managing
Unit-12 Conflict in the Organization: Mary Parker Follett Management by Objectives- Peter Drucker
Unit-13 Public Policy and Governance in India
Unit-14 Public policy issues and challenges in India.

READINGS:

1. Introduction To The Study Of Public Administration by Shafritz, J.M. and Hyde, Wadsworth
2. Public Administration in India by Sterling Publications, Streling Publications.

61
 Course Code ESOC506 Course Title GLOBALIZATION AND SOCIETY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify concept of globalization as academic contested
CO2: Locate the economic dimension of globalization
CO3: Consider the political dimension of globalization
Unit No. Content
Unit-1 Introduction to globalization: concept, history of globalization
Unit-2 Dimensions of globalization (i): social, cultural, political
Unit-3 Dimensions of globalization (ii): Economic and ecological dimension
Unit-4 Globalization in India
Unit-5 Globalization in society: Family, marriage, relationship
Unit-6 Globalization in Culture: Language and communication, Social Structure
Unit-7 Globalization in education: Learning, Access to education, Technological gap
Unit-8 Globalization in economy: Globalization of Indian banks with WTO regime
Unit-9 Business Process Outsourcing (BPO): an emerging trend in India
Unit-10 Micro finance, Economic liberalization: free market policy
Unit-11 Globalization in environment: Tourism, Pollution, Global warming
Unit-12 Global crises: globalization as an inevitable process, The East Asia crises
Unit-13 Globalization in Indian society
Unit-14 Future of globalization: future of globalization, Broken promises of global institution

READINGS:

1. S K.PRAMANIK, R GANGULY, GLOBALIZATION IN INDIA: NEW FRONTIERS AND EMERGING

CHALLENGES,, PHI Learning Pvt Ltd
2. BABITA AGARWAL, ANIL AGARWAL, GLOBALIZATION AND INDIAN SOCIETY, A P Publisher
3. MANFRED B. STEGERGLOBALIZATION: A VERY SHORT INTRODUCTION, OXFORDUNIVERSITY PRESS

62
 Course Code ECAP794 Course Title ADVANCE DATA VISUALISATION
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: discuss the terminology used in Tableau Prep.
CO2: identify how Tableau Prep approaches data sampling.
CO3: construct and understand data prep flows that address common scenarios encountered in data
preparation, as applied to common data use cases.
CO4: review the quality of the data and perform exploratory analysis.
CO5: manage and Connect Data Source.

Unit No. Content

Introduction to Data Visualization: Acquiring and Visualizing Data, Simultaneous
acquisition and visualization, Applications of Data Visualization, Keys factors of Data
Unit-1
Visualization. Reading Data from Standard text files ( .txt, .csv, XML), Displaying JSON
content.
Making charts interactive and animated: Data joins, updates and exits, interactive
Unit-2 buttons, Updating charts, Adding transactions, using keys , wrapping the update phase in
a function, Adding a Play button to the page, Making the Play button go, Allow the user to
interrupt the play, sequence.
Managing, organizing and enhancing data: Visualization of groups, trees, graphs,
Unit-3
clusters, networks, software, Metaphorical visualization
Creation of Hierarchies:
Create hierarchies to drill down into data, Creating groups for data, Creating and Using
Unit-4
Sets Create data filters, Create calculated fields, Combine data sources using data
blending, Creating & using Parameters, Bringing in More data with Joins
Chart types and their usage in tableau: Defining data and their different visualization
Unit-5 ways, Building various charts, Visualizing data using Bar Chart, Lines Charts, Scatterplots,
Heat maps, Histograms, Maps, Dual Axis, Charts, Pie Charts.
Visualization data with advanced analytics: Polygon Maps, Bump Charts, Control
charts, Funnel charts, Pareto charts, Waterfall charts, Usage and filtration of data with
Unit-6 charts, Visualizing categorical data, Visualizing time series data, Visualizing multiple
variables, Visualizing geospatial data, Mapbox integrations, Web Mapping Services,
Background Images
Interactive dashboards and story points in tableau : Creating a dashboard, Designing
Unit-7 dashboard, Add motions, Adding interactivity with actions, Dashboard layout and
formatting, Add extra detail to visualization using Marks Shelf, Add Size, Shape, Labels,
Details, Tool tips in visualization, Sharing and collaborating dashboards.
Story Points: and how to create them, Designing effective slide presentations to
Unit-8 showcase data story, Publish online business dashboards with Tableau, Exporting Pdfs,
Sharing Dashboard Securely
Introduction: Installation of TABLEAU, Tableau Interface, Data Types, Tableau features
Unit-9 Tableau Data Sources: Connecting data with tableau, Joining data sources, Combine
data sources using data blending, Creating and Using Sets Create data filters, Creating &
using Parameters, Bringing in More data with Joins
Unit-10 Managing, organizing and enhancing data in tableau: Splitting data, Pivoting
63
 &Transforming data, Blue & green pills Filters, Blue & green pills effect on dates, Cleaning
data by Bulk Re-aliasing, Setting data defaults ,Create hierarchies to drill down into data,
Creating groups for data, Create calculated fields
Unit-11 Sharing your Work: Tableau data source, Tableau data extract, Tableau workbook,
Tableau packaged workbook.
Mathematical and visual analytics in tableau :Aggregate calculations, Date
Unit-12 calculations, Logic calculations, Number calculations, String calculations, Type
calculations, LOD Expressions, Add reference lines and trend lines
Interactive dashboards and story points in tableau :Creating a dashboard, Designing
Unit-13 dashboard, Add motions, Adding interactivity with actions, Dashboard layout and
formatting, Add extra detail to visualization using Marks Shelf, Add Size, Shape, Labels
Publishing work: Sharing and collaborating dashboards, Story Points and how to create
Unit-14 them, Designing effective slide presentations to showcase data story, Publish online
business dashboards with Tableau, Exporting Pdfs, Sharing Dashboard Securely

READINGS:

1. DESIGNING DATA VISUALIZATIONS: REPRESENTING INFORMATIONAL RELATIONSHIPS by JULIE

STEELE, NOAH ILIINSKY, KINDLE EDITION
2. MASTERING PYTHON DATA VISUALIZATION PAPERBACK by KIRTHI RAMAN, PACKT PUBLISHING

64
 SECURITY ANALYSIS AND PORTFOLIO
Course Code EFIN576 Course Title
MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Assess the characteristics of different Investment alternatives and how to trade in the stock market.
CO2: Apply different valuation models to find the intrinsic value of the shares.
CO3: Use the fundamental and technical analysis to predict the stock price movement.
CO4: Construct, revise and evaluate portfolios of different securities.

Unit No. Content

Introduction to Security Analysis: securities market structure, major Indian stock
Unit-1 exchanges, stock exchange players, investment objectives, investment process, investment
alternatives, investment alternatives evaluation, and common error in investment process
Risk and Return: concept of return, measurement of return, concept of risk, types of risk,
Unit-2
measurement of risk
Equity valuation: balance sheet valuation, dividend discount model, free cash flow model,
Unit-3
earning multiplier approach
Fixed Income and Other Investment Alternatives: pricing, yields and risks of
Unit-4 investments in fixed income securities, real estate, commodities, other alternative
investments, strategies for investments in various investment alternatives
Efficient Market Hypothesis: forms of EMH, test for EMH, depository system, depository
Unit-5
process and participants, calculation of sensex and nifty, listing of securities
Fundamental Analysis: industry analysis, economic analysis, company analysis,
Unit-6
introduction to fundamental analysis, financial health
Technical Analysis: technical indicators, Dow Theory, fundamental v/s technical analysis,
Unit-7
Elliot wave theory, chart patterns
Portfolio Construction and Management: portfolio risk, portfolio return, diversification,
Unit-8
Markowitz model
Portfolio Risk and Return Management: portfolio risk and return with different
Unit-9
correlations, efficient frontier, optimal portfolio
Asset Pricing: standard capital asset pricing model, capital asset pricing model, arbitrage
Unit-10
pricing theory
Derivative and Regulatory Aspect: meaning and reasons of derivative trading, types of
Unit-11
derivatives, forward, futures and options, regulation of derivative market
Evaluation of Portfolio Performance: Sharpe’s performance index, Treynor’s performance
Unit-12
index, Jensen performance index
Portfolio Revision: active and passive management, rupee cost averaging, constant rupee
Unit-13
plan, constant ratio plan, variable ratio plan
Contemporary Issues in Investment: fintech scope and challenges, algo trading issues and
Unit-14
development, robo advisors, high frequency trade

65
READINGS:

1. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by K SASIDHARAN & ALEX K MATHEWS,

MCGRAW HILL EDUCATION
2. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by PUNITHAVATHY PANDIAN, VIKAS
PUBLISHING HOUSE

66
 HUMAN RESOURCE METRICS AND
Course Code EHRM521 Course Title
ANALYTICS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand qualitative and quantitative measures of human resource activities and processes
CO2: Apply best practices for using HR analytics to support making data-driven decisions
CO3: Analyze and use the Analytics Process Model to analyze HR data
CO4: Evaluate workforce and talent data to identify trends and actionable performance information
CO5: Construct the value analytics brings to human resources (HR)

Unit No. Content

Measuring HR functions and processes: concepts, approaches and objectives; tools for
Unit-1 compiling HR data and HR functions, Balanced Scorecard, Employee surveys, Employment
test scores
HR functional metrics: workforce planning metrics, HR deployment metrics, recruitment
Unit-2 metrics; selection metrics, performance metrics, learning and development metrics,
compensation and benefits metrics, employee relations metrics
HR outcome metrics: attrition, absenteeism, job satisfaction, employee engagement,
Unit-3
perceptions and attitude, HRD climate, safety, wellness, employee health
Unit-4 Socio-demographics metrics: social, demographics and occupational metrics
Aligning metrics with HR processes: methods of data capture and benchmarking, aligning
Unit-5
HR metrics and organizational performance
Introduction to HR Analytics: steps to implement HR analytics, frameworks and models in
Unit-6 HR analytics, framework and models in HR analytics, linking HR to business strategy and
outcomes
HR data and decision making: HR data and data quality, HR data collection and big data for
Unit-7
human resource, process of data collection for HR analytics
Unit-8 HR reporting and data visualization: data exploration, correlation, reporting
HR Analytics and Predictive Modeling: trend analysis, ratio analysis, different phases of HR
Unit-9
analytics or predictive modeling
Predictive analysis tools and techniques: data and information for HR predictive analysis,
Unit-10
predictive analysis tools and techniques
Acquiring high quality talent: business levers of talent acquisition, traditional measures and
Unit-11 emerging measures of talent acquisition, opportunity cost of cycle time, talent acquisition for
predictable joining
Talent development: measuring return on investment on talent development initiatives,
Unit-12
metrics for measuring talent development
Unit-13 Competency mapping: competency baselining, measuring and managing competencies
Talent engagement and retention: business levers of employee engagement, optimizing
Unit-14 compensation and benefits for effective performance, predictive modeling for attrition
analysis

67
READINGS:

1. WINNING ON HR ANALYTICS LEVERAGING DATA FOR COMPETITIVE ADVANTAGE by RAMESH

SOUNDARARAJAN AND KULDEEP SINGH, SAGE PUBLICATIONS
2. HR ANALYTICS UNDERSTANDING THEORIES AND APPLICATIONS by DIPAK KUMAR
BHATTACHARYYA, SAGE PUBLICATIONS
3. APPLYING ADVANCED ANALYTICS TO HR MANAGEMENT DECISION by JAMES C. SESIL, PEARSON

68
 Course Code EMKT517 Course Title CUSTOMER RELATIONSHIP MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Develop an insight and new learning in the area of customer relationship management.
CO2: Identify and respond to customers’ needs, expectations and issues to build productive and rewarding
relationships with customers.
CO3: Discuss the conceptual foundations of relationship marketing and its implications for further
knowledge development in the field of business.
CO4: Develop a conceptual understanding and the knowledge pertaining to practical application for
building and managing partnering relationships with customers and suppliers.
CO5: Analyse how CRM is being used in consumer and business markets-implementation, management,
benefits, problems and solutions.

Unit No. Content

Introduction to CRM: definition, CRM as a business strategy, elements of CRM, processes and
Unit-1
systems, entrance, applications and success of CRM.
Conceptual Foundations: -evolution and benefits of CRM; building customer relationship and
Unit-2
zero customer defection.
Strategy and Organization of CRM: customer-supplier relationships, CRM as an integral
Unit-3
business strategy and the relationship-oriented organization.
CRM Marketing Aspects: customer knowledge, communication and multichannel, the
Unit-4
individualized customer proposition and the relationship policy.
Analytical CRM: relationship data management, data analyses and data mining, segmentation
Unit-5
and selections, retention and cross-sell analyses.
Operational CRM: call center management, use of internet, website and applications of direct
Unit-6
mail.
CRM Systems and their Implementation: CRM systems, implementation of CRM systems, and
Unit-7
the future aspects.
E CRM: application of e-CRM technologies-emails, websites, chat rooms, forums and other
Unit-8
channels.
CRM Process: introduction and objectives of a CRM process, an insight into CRM and ECRTA
Unit-9
and online CRM.
Developing CRM Strategy: role of CRM in business strategy and understanding service quality
Unit-10
with regard to CRM.
Unit-11 CRM Links in E-Business: E-Commerce and customer relationships on the internet.
Economics of Customer Relationship Management: market share Vs customer share
Unit-12
orientation, customer life time value and customer profitability.
Unit-13 CRM Implementation: choosing the right CRM solution and framework for implementing CRM.
CRM Application in B2B and B2C Market: importance of CRM in B2B and B2C market, benefits
Unit-14
of B2C and B2B CRM, B2B and B2C application in banking and hospitality sectors.

69
READINGS:

1. CUSTOMER RELATIONSHIP MANAGMENT by ED PEELEN, Pearson Education India

2. THE CRM HANDBOOK- A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT by JILL
DYCHE, Pearson Education India.
3. CUSTOMER RELATIONSHIP MANAGEMENT-GETTING IT RIGHT by JUDITH W. KINCAID. Pearson
Education India.

70
 Course Code EENG519 Course Title POST-INDEPENDENCE INDIAN LITERATURE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the social cultural and political dimensions of Indian Writing in English.
CO2: Deduce the historical elements and theoretical orientation of Indian Writing in English.
CO3: Analyze the stylistic techniques of Indian Writing in English.
CO4: Trace the essential features of Indian Writing in English.

Unit No. Content

Unit-1 Literary Terms: feminism, patriarchy, sexism
Unit-2 Literary Terms: misogynoir, misandry, LGBTQ
Unit-3 Literary Terms: gender issues, male gaze, womanism
Unit-4 Rupa Bajwa - The Sari Shop: plot and narrative technique
Rupa Bajwa - The Sari Shop: social and political background, character analysis and thematic
Unit-5
analysis
Tagore - Leave this chanting and singing: textual, analysis, thematic analysis, symbols and
Unit-6
motifs, stylistic features
Unit-7 Tagore - Kamala Das - My Grandmother’s House: textual analysis, thematic analysis
Unit-8 Tagore - Kamala Das - My Grandmother’s House: symbols and motifs, stylistic features
Unit-9 Difficult Daughters by Manju Kapur: about the author, plot, character analysis
Unit-10 Difficult Daughters by Manju Kapur: thematic analysis and gender issues, critical analysis
Unit-11 Mahesh Dattani - Final Solution: character analysis and thematic analysis
Unit-12 Mahesh Dattani - Final Solution: plot, narrative technique
Unit-13 Girish Karnad – Nagamandala: thematic analysis, narrative technique
Unit-14 Girish Karnad - Nagamandala: plot summary, character analysis

READINGS:

1. THE VINTAGE BOOK OF MODERN INDIAN LITERATURE by AMIT CHAUDHURI, VINTAGE BOOKS
2. THE SARI SHOP by RUPA BAJWA, PENGUIN BOOKS INDIA
3. NAGAMANDALA by GIRISH KARNAD, OXFORD UNIVERSITY PRESS
4. GITANJALI: RABINDRANATH TAGORE by RABINDRANATH TAGORE, RUPA PUBLICATIONS
5. KAMALA DAS by DR. N. K. SHARMA, Unique Publisher
6. FINAL SOLUTIONS by MAHESH DATTANAI, PENGUIN BOOKS INDIA
7. DIFFICULT DAUGHTERS by MANJU KAPUR, PENGUIN BOOKS INDIA

71
 Course Code EHIS632 Course Title WOMEN IN INDIAN HISTORY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the changing role of women in Indian society from ancient period to modern age
CO2: Evaluate the gender roles and identify gender bias to reconstruct the gender identity
CO3: Review the concept of patriarchy from gender perspective in India
CO4: Develop the sense of social responsibility and social consciousness about gender issues

Unit No. Content

Feminist Consciousness in Ancient India: Women in Indian Thought: Arthashastra,
Unit-1
Manusmriti, Therigathas
Feminist Consciousness in Medieval India: Cases of Queen Didda , Razia Sultana, Nurjahan
Unit-2
andJahanara
Feminist Consciousness in Modern India: Feminists in Colonial India: Begum Rokeya
Unit-3
Sakhawat Hossain, Sarla Devi Chaudharani
Women's participation in the National Movement: Women participation in Civil
Unit-4
Disobedience Movement, Quit India Movement
Women's Movement in Post-Independence period in India I: Dalit Women's Issues,
Unit-5
Chipko Movement
Women's Movement in Post-Independence period in India II: Devadasi Movements, Anti-
Unit-6
Arrack Movement
Partition and Women I: Recovery, Restoration, Re-settlement, Official and unofficial records
Unit-7
of the abducted women
Partition and Women II: Victimization of Women during partition, The abducted and
Unit-8
Widowed women, Plight of women during partition riots of 1947
Political Empowerment of Women: Committees and Commissions on Women's
Unit-9
participation in PRI
Women in Panchayati Raj Institutions: With special reference to the 73rd Constitutional
Unit-10 Amendment, Women in Urban Local Bodies (With reference to the 74th Constitutional
Amendment)
Contemporary Issues taken up by Women's Movement in India I: Trafficking of Women,
Unit-11
Honour killings and Khap Panchayats,
Contemporary Issues taken up by Women's Movement in India II: Violence against
Unit-12
Women, NRI marriages
Crime against Women and Laws in India I: Rape Laws (reference to Sec 375 IPC), Dowry
Unit-13
Prohibition Act, 1961 (as amended in 1984 and 1986), Domestic Violence Act 2005
Crime against Women and Laws in India II: Termination of Pregnancy Act 1971, Pre-
Unit-14 Conception and Pre-Natal Diagnostic Techniques (Regulation and Prevention) Act, 1994 as
amended in 2004, Sexual Harassment at the Workplace and Judicial attitude

72
READINGS:

1. THE POSITION OF WOMEN IN HINDU CIVILIZATION: FROM PREHISTORIC TIME TO THE PRESENT
DAY by ALTEKAR, A.S., MOTILAL BANARSIDASS PUBLISHERS
2. SAMAJ CHINTAN by AVINASH RAI KHANNA, Prabhat Prakashan
3. WOMEN IN GANDHI’S MASS MOVEMENTS by THAKUR BHARTI, DEEP & DEEP PUBLICATIONS PVT.
LTD.
4. WOMEN IN MANU'S PHILOSOPHY by DAS, RAM MANOHAR, SOUTH ASIA BOOKS
5. INDIAN WOMEN FROM PURDAH TO MODERNITY by NANDA, BAL RAM (ED), STOSIUS INC/ADVENT
BOOKS DIVISION
6. VIOLENCE, LAW AND WOMEN'S RIGHTS IN SOUTH ASIA by GOONESEKERE, SAVITRI (ED.), SAGE
PUBLICATIONS
7. CRIME AGAINST WOMEN by AHUJA, RAM, RAWAT PUBLICATIONS
8. CONTENTIOUS MARRIAGES: ELOPING COUPLES: GENDER, CASTE AND PATRIARCHY INNORTHERN
INDIA by CHOUDHARY PREM, OXFORD UNIVERSITY PRESS
9. VIOLENCE AGAINST WOMEN: AN ANALYSIS OF CONTEMPORARY REALITIES by MOHANTI
BEDABATI, KANISHKA PUBLISHERS, DISTRIBUTORS
10. FROM INDEPENDENCE, TOWARDS FREEDOM: INDIAN WOMEN SINCE 1947 by BHARATI RAY AND
APARNA BASU, OXFORD UNIVERSITY PRESS
11. WOMEN'S STUDIES IN INDIA: A READER by MARY E. JOHN, PENGUIN BOOKS INDIA
12. EMPOWERMENT FOR WOMEN THROUGH POLITICAL PARTICIPATION by SINHA NIROJ, KALPAZ
PUBLICATIONS
13. GANDHI AND THE STATUS OF WOMEN by BAKSHI, S.R, CRITERION PUBLISHERS

73
 Course Code EPOL650 Course Title COMPARATIVE POLITICAL ANALYSIS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Describe the theoretical approaches to the study of comparative politics
CO2: State the differences and similarities between the various constitutional arrangements
CO3: Analyze various classifications of states and different constitutional structures
CO4: Develop an understanding to compare the world political system
Unit No. Content
Introduction to comparative government and politics: significance of comparison and its
Unit-1
nature
Scope of comparative politics, difference between comparative government and
Unit-2 politics: meaning and definitions of comparative politics, growth and evolution of
comparative politics
Approaches to the study of comparative politics: traditional approaches, modern
Unit-3
approaches
Systems analysis: structural-functional analysis approach, input-output analysis, political
Unit-4
economy approach
Unit-5 Theories of State: liberal-democratic state, totalitarian regimes
The Democratic steps and welfare state: its functions and role, states in third world
Unit-6
countries
Unit-7 Constitutional structures: legislature and its role in political system, structure
Composition of legislature, office of prime minister and president: power and functions
Unit-8
of prime minister and president
Unit-9 Judiciary and its importance: challenges and problems of judiciary in India, judicial activism
Classifications of governments: presidential and prime ministerial governments, unitary
Unit-10
government
Federal systems, features of federal system and its advantages, characteristics of unitary
Unit-11
government
Unit-12 Typology of states : totalitarian state and its features
Unit-13 Liberal state: Its role, Welfare state and its role on modern society
Unit-14 Advantages and disadvantages: totalitarian form of governments

READINGS:

1. COMPARATIVE GOVERNMENT AND POLITICS by A.S. NARANG, GITANJALI PUBLISHING HOUSE

2. COMPARATIVE POLITICS by J C JOHARI, STERLING PUBLISHING

74
 Course Code ESOC507 Course Title GENDER AND SOCIETY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify social construction of gender in the context of gender role and its development
CO2: Classify the theoretical standpoint available and reinforced in the study of sociological analysis of
gender construction with special reference to feminist thought
CO3: Articulate interdisciplinary connection between economic, political and religious dimensions of
gender construction as social stratification
CO4: Categorize the various status of women in Indian context under the list of gendered social issues
CO5: Defend the position of women’s studies and its development with special reference to its
demographic profile
CO6: Design a model for role-play program on the development of women’s movements contributing the
contemporary social change
Unit No. Content
Unit-1 Social construction of gender: gender vs Biology, equality vs difference
Gender roles: private public dichotomy, division of labor, patriarchy as ideology and
Unit-2
practice
Unit-3 Emergence of Feminist thought: socio- historical perspective
Unit-4 Approaches to the study of gender: types of feminism, post-feminism and anti-feminism
Unit-5 Gender based Sociological analysis: Contemporary context, Social issues, Case studies
Unit-6 Economic: marginalization and sexual based division of labour
Unit-7 Politics: reservation for women
Unit-8 Religion and culture: marriage, dowry and property
Unit-9 Major gendered social issues: development, ecology, communalism, violence
Women in India: changing status of women in India - pre-colonial, colonial and post-
Unit-10
colonial
Unit-11 Demographic profile: the gender gap
Development of women's studies in India: North India, South India, Central India, East
Unit-12
India, West India
Unit-13 Women's movement in India: women and national freedom movement
Unit-14 Women's movement and Social Change: in post-independent India

READINGS:

1. Lindal L. Lindsey. Gender Role: A Sociological Perspective. Pearson

2. Desai, Neera and M. Krishnaraj, Women and Society in India, Ajanta Publications

75
 Course Code ECAP737 Course Title MACHINE LEARNING
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Apply python libraries for data analysis and machine learning model development
CO2: Evaluate important features from a given dataset
CO3: Apply machine learning models for real world problems
CO4: Evaluate the performances of different machine learning models

Unit No. Content

Introduction to Machine Learning: History of Machine Learning, Basic definitions,
Unit-1 Supervised Learning, Unsupervised Learning, Reinforcement Learning, Issues in machine
learning, Different Applications of Machine learning.
Python Basics: Introduction to Python, Jupiter Notebook, and Python packages for data
Unit-2
Science.
Data Pre-processing: Introduction to Data Analysis, Importing and Exporting Data in python,
Unit-3
Data wrangling, Exploratory Data Analysis.
Unit-4 Pre-processing Implementation in python
Regression: Simple Linear Regression, Multiple Linear Regression, Non-Linear Regression, A
Unit-5
mathematical formulation of Regression models, Model Evaluation in Regression Models.
Regression Implementation: Implementation and performance analysis of Linear Regression,
Unit-6
Multi Regression, Non-Linear Regression
Classification: Classification Problems, Decision Boundaries, K-Nearest Neighbours, Decision
Unit-7
Trees, Building Decision Tree, Training and Visualizing a Decision Tree.
Classification Algorithms: Logistic Regression, Support Vector Machine, Margin, Kernel
Unit-8
function and Kernel SVM.
Classification Implementation: Implementation and performance analysis of KNN, SVM and
Unit-9
Logistic Regression
Clustering: Introduction, K-Means Algorithm, A mathematical formulation of the K-Means
Unit-10
algorithm, Hierarchal Clustering.
Unit-11 Ensemble methods: Bagging, random forests, boosting.
Clustering Implementation: Implementation and performance analysis of k-Means and
Unit-12 Hierarchal Clustering, Implement and compare any two ensemble-based machine learning
approaches on different datasets.
Neural network: Biological Structure of a Neuron, Perceptron, multilayer networks and back
Unit-13 propagation, introduction to deep neural Networks, Evaluation Metrics of machine learning
models.
Neural network Implementation: Design of an Artificial Neural Network for given dataset,
Unit-14 Implement and compare the performances of any three-machine learning based classification
models on different datasets

READINGS:
1. Applied Machine Learning by Madan Gopal (2018), McGraw Hill Education, India
2. Machine Learning by Tom Mitchell (2017), McGraw Hill Education, India
3. Principles of Soft Computing by S. N. Sivanandam and S. N. Deepa (2018), Wiley, India

76
 Course Code EFIN526 Course Title FINANCIAL ANALYTICS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze financial ratios to assess a firm’s past performance as well as problems and suggest
strategies for dealing with problems
CO2: Use trend and regression analysis to forecast sales and any other financial variables
CO3: Calculate the present value and future value of a stream of cash flows
CO4: Apply several discounted cash flow (DCF) models to value a common stock
CO5: Employ sensitivity and scenario analysis in capital budgeting decisions
CO6: Demonstrate various valuation techniques to make investment decisions and portfolio management

Unit No. Content

Unit 1 Building basic financial statements: building an income statement, building a balance sheet,
creating common-size income statements, creating a common-size balance sheet, building a
statement of cash flows
Unit 2 Cash Budget: collections and disbursements, calculating the ending cash balance, adding
interest and investment of excess cash
Unit 3 Financial statement analysis: financial ratios (liquidity ratios, efficiency ratios, coverage
ratios, leverage and profitability ratios), z score model for financial distress prediction
Unit 4 Financial forecasting: forecasting the income statement, forecasting assets on the balance
sheet, linear trend extrapolation, regression analysis
Unit 5 Break-Even and Leverage Analysis: calculating break-even points, leverage analysis, linking
break-even points and leverage measures
Unit 6 Time value of money: present value (single and multiple cash flows), future value (single and
multiple cash flows), annuity, perpetuity, growing annuity, loan amortization, compounding
interest rates
Unit 7 Cost of Capital: capital structure components cost of debt, cost of common equity, cost of
preferred equity, role of flotation costs, cost of overall capital structure WACC
Unit 8 Common stock valuation: fundamentals of valuation, analysis of beta, return on equity,
determining required rate of return through CAPM, dividend discount models (constant
growth, two stage growth and three stage growth)
Unit 9 Discounted cash flow models of business valuation: earnings model, free cash flow model
(FCFF, FCFE), relative valuation
Unit 10 Capital budgeting and risk analysis: net present value, internal rate of return, pay back and
discounted payback period, sensitivity analysis, scenario analysis
Unit 11 Analysis of bonds and long term financing: valuation of bonds, current yield, bond
equivalent yield, macaulay duration, modified duration, convexity
Unit 12 Financial risk measurement and analysis: risk measurement in fixed income markets,
market risk analysis, credit risk measurement
Unit 13 Portfolio Statistics and Diversification: determining portfolio risk and return, portfolios with
more than two securities, locating portfolios on the efficient frontier, charting the efficient
frontier, role SML and CML in security portfolio management
Unit 14 Pricing of derivative instruments: charting futures pay offs, charting of options payoffs,
futures and options pricing, variables affecting pricing of futures and options
77
READINGS:

1. FINANCIAL ANALYSIS WITH MICROSOFT EXCEL by TIMOTHY R. MAYES AND TODD M. SHANK,
CENGAGE LEARNING
2. CORPORATE FINANCIAL ANALYSIS WITH MICROSOFT EXCEL by FRANCIS J. CLAUSS, MC GRAW HILL

78
 Course Code EHRM611 Course Title C0MPENSATION MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand components of executive and non-executive compensation
CO2: Apply tools and techniques of job evaluation for assessing and monetizing relative value of jobs
CO3: Analyze job evaluation tools and various compensation packages
CO4: Evaluate various approaches of compensation design and practices in dynamic global environment
CO5: Design a compensation policy on principles of equity, fairness and efficiency

Unit No. Content

Unit-1 Conceptual dimension of wage: compensation and forms of pay, wages
Unit-2 Job evaluation: methods and techniques, bases of pay
Unit-3 Labor market: intra-inter industry differences in wages and compensation
Unit-4 Designing a compensation system: fixed and variable components and structuring
Unit-5 Performance and Compensation: perspectives of equity, efficiency and competitiveness
Employee benefits: components of benefits plan, administering the benefit plan, rational
Unit-6
wage policy
Trade Union and Collective Bargaining: role of trade unions, negotiation and collective
Unit-7
bargaining
Financial and Non-financial components: perks, benefits and services for managerial
Unit-8
staff
Employee recognition and motivation: various employee recognition programs,
Unit-9
motivating performance
Reward strategy and psychological contract: employee welfare and working conditions,
Unit-10
statutory and voluntary measures
Statutory provisions related to compensation: national wage policy, wage boards, public
Unit-11 sector pay, designing executive pay, designing employee benefits in SMEs and MNCs, wage
legislation
Executive compensation: compensation and benefits administration program for
Unit-12
executives
Performance Management and Reward System: traditional and contingent pay plans,
Unit-13 reasons for introducing contingent pay plans, managing team performance, challenges of
team performance management, evaluating efficacy of performance management system
Recent trends in rewards: employee stock options, investment advisory, tax planning,
Unit-14
insurance, wellness

READINGS:

1. COMPENSATION by MILKOVICH T GEORGE, NEWMAN M JARRY, RATNAM CS VENKATA, MC GRAW

HILL

79
 Course Code EMKT622 Course Title PRODUCT AND BRAND MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Develop product and process related skills necessary to understand customer needs and competitive
position
CO2: Measure and formulate effective brand strategies to build, manage and measure brand equity
CO3: Observe design and develop sustainable brand and product portfolio strategies
CO4: Differentiate product and brand strategies of various companies

Unit No. Content

Introduction to product management: product related concepts, competitive set &
Unit-1
competitor analysis, category attractiveness, environmental analysis
Product strategy: developing product strategies, product modification, line extension,
Unit-2
elements of product strategy, product strategy over the life cycle
Product lifecycle management: idea generation, idea screening, concept development and
Unit-3 testing, business analysis, beta and market testing, implementation, product
commercialization
Introduction to brand management: brand and brand management, brands versus products,
Unit-4
branding challenges and opportunities, strategic brand management process
Customer based brand equity: defining customer-based brand equity, making a strong
Unit-5
brand, sources of brand equity, building a strong brand: the four steps of brand building
Designing marketing programs to build brand equity: new perspectives on marketing,
Unit-6
product strategy, pricing strategy, channel strategy
Designing and implementing branding strategies: brand architecture, brand hierarchy,
Unit-7
designing a branding strategy
Managing brand extensions: brand extension, advantages of brand extensions,
Unit-8
disadvantages of brand extension
Planning & Implementing brand marketing programs: criteria for choosing brand
Unit-9
elements, options & tactics for brand elements
Strategic brand management process: introduction & phases, identifying & establishing
Unit-10
brand positioning, building a strong brand, positioning guidelines
IMC in branding: use of IMC for brand building, leveraging secondary brand associations to
Unit-11
brand building
Measuring & interpreting brand performance: developing a brand equity measurement &
Unit-12
management system, measuring sources and outcome of brand equity
Growing & sustaining Brand Equity: designing & implementing branding strategies,
Unit-13
managing brands over time
Unit-14 Managing brands: reinforcing brands, revitalizing brands and other ways to manage brands

READINGS:

1. STRATEGIC BRAND MANAGEMENT by KELLER, K L., PARMESWARAN, A.M.G. AND JACOB, I, PEARSON
2. BRAND MANAGEMENT: PRINCIPLES AND PRACTICES by DUTTA, K,, OXFORD UNIVERSITY PRESS
3. BRAND MANAGEMENT: TEXT & CASES by VERMA, H V,, EXCEL BOOKS

80
 POSTCOLONIAL LITERATURESAND
Course Code EENG527 Course Title CULTURAL STUDIES
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the impact of colonialism on culture
CO2: Estimate the significance of the post-colonial era in the life of its inhabitants
CO3: Apply the post-colonial theory of Homi Bhabha and Edward Said in the prescribed texts
CO4: Justify new trends in post-colonial discourse through the lens of selected texts

Unit No. Content

Salman Rushdie: Midnight's Children: Midnight's Children as a post-colonial epic,
Unit-1
technique of magic realism of Rushdie
Salman Rushdie: Midnight's Children: discussion of the plot of the novel, epical features of
Unit-2
the novel
Salman Rushdie: Midnight's Children: character of Saleem and his importance, the themes
Unit-3
of alienation and cultural dislocation
Chinua Achebe: Things Fall Apart: Struggle for dominance and identity crisis, introduction
Unit-4
to the African culture
Chinua Achebe: Things Fall Apart: theme of cultural destruction, hybridity and
Unit-5
marginalization
Chinua Achebe: Things Fall Apart: theme of gender discrimination in the novel, conflict
Unit-6
between tradition and modernity
Bapsi Sidhwa: The American Brat: the life and achievements of the writer, the theme of
Unit-7
male domination in society, Feroza's American experience
Bapsi Sidhwa: The American Brat: cultural assimilation of Feroza and the application of
Unit-8 Bhabha's theory of hybridity, loss of identity of Feroza in America, cultural conflicts between
Parsee culture and American culture, the character of Zareen
Jean Rhys: Wide Sargasso Sea: introduction to the writer, race, relations and prejudice, the
Unit-9
theme of oppression of slavery
Jean Rhys: Wide Sargasso Sea: the episodes of magic and incantation in the novel, male
Unit-10
domination and patriarchal power structure, discussion on the characters and themes
Derek Walcott: Dream On Monkey Mountain: the significance of the title of the drama, the
Unit-11
post-colonial elements in the drama, the theme of the loss of identity
Derek Walcott: Dream On Monkey Mountain: the theme of marginalization and the
Unit-12 application of the theory of Homi Bhabaha, Makak and his confrontation with the colonial
rulers, the significance of the ending of the drama
Margaret Atwood: Surfacing: the life and achievements of the writer, the significance of the
Unit-13
title, the theme of alienation and the application of the theory of hybridity of Homi Bhabha
Margaret Atwood: Surfacing: the postcolonial elements in the novel, the theme of feminism
Unit-14
in the novel, the role of nature in the novel, the plot structure of the novel

81
READINGS:

1. MIDNIGHT’S CHILDREN by SALMAN RUSHDIE, VINTAGE BOOKS

2. THINGS FALL APART by CHINUA ACHEBE, ANCHOR BOOKS
3. SURFACING by MARGARET ATWOOD, ANCHOR BOOKS
4. AMERICAN BRAT by BAPSI SIDHWA, MILKWEED EDITIONS
5. DREAM ON MONKEY MOUNTAIN by DEREK WALCOTT, FARRA, STRAUS
6. WIDE SARGASSO SEA by JEAN RHYS, PENGUIN CLASSICS

82
 Course Code EHIS631 Course Title TWENTIETH CENTURY WORLD
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the important aspects of world history in the 20th century
CO2: Review the causes and outcomes of World War I and II in world history
CO3: Outline the socio-economic changes of the 20th century

Unit No. Content

Unit-1 Legacy of the Nineteenth Century I: Growth of capitalism and imperialism
Unit-2 Legacy of the Nineteenth Century II: Liberalism and socialism, Nationalism
World Order up to 1919 I: Origins of first world war, Peace settlement and long term
Unit-3 consequences, Russian revolution, Economic and political aspects, Responses and reactions in
the west
World Order up to 1919 II: Russian revolution, Economic and political aspects, Responses
Unit-4
and reactions in the west
World between the two wars I : League of Nations, Working of League of Nations and
Unit-5
Failure
Unit-6 World between the two wars II : Great Depression and New Economic Deal
Unit-7 World between the two wars III : Ideologies of Nazism and Fascism
Unit-8 Second World war and the new political order I :Origin, nature, results of war
Second World war and the new political order II : Nationalist Movements and
Unit-9
decolonization
Unit-10 Second World war and the new political order III : Communist revolution in China
Cold war and its effects I : Ideological and political basis of cold war, Non Alignment
Unit-11
Movement
Cold war and its effects II: UNO concept of world peace, regional tensions, Apartheid
Unit-12
Movement
Disintegration of Socialist Block and the end of cold war I: Genesis and process of
Unit-13
disintegration, Changes in political order- from bipolar to unipolar
Disintegration of Socialist Block and the end of cold war II : Socialism in decline,
Unit-14
Globalization

READINGS:

1. HISTORY OF THE WORLD by ARJUN DEV, ORIENT BLACKSWAN PVT. LTD

2. HISTORY OF MODERN WORLD by B V RAO, STERLING PUBLISHING
3. ISSUES IN TWENTIETH CENTURY WORLD HISTORYM by SNEH MAHAJAN, MACMILLAN

83
 Course Code EPOL617 Course Title POLITICAL PROCESSES IN INDIA
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss nature of Indian state, economy and developmental models
CO2: Assess the social and civil society movements in consolidating democracy in India
CO3: Examine the regional disparities, demand for new states and its implications
CO4: Analyse the nature of political party, electoral system and emerging trends
Unit No. Content
Unit-1 State, Economy and Development: Nature of Indian State, Development
Unit-2 Planning model: Five Year Plans and Results
Unit-3 New Economic Policy: NEP and Growth and Human Development.
Unit-4 Process of Globalization: social and economic implications.
Unit-5 Identity Politics: Religion, Tribe, Caste, Region, and Language.
Unit-6 Social Movements: Dalit, Tribal, Women, Farmers and labour
Civil Society Groups: Non-Party Social Formations, Non-Governmental Organizations and
Unit-7
Social Action Groups.
Regionalization of Indian Politics: Reorganization of Indian States, States as Political and
Unit-8
Economic Units and Sub-State Regions
Unit-9 Regional Disparities: Regional issues and demand for New States,
Unit-10 Gender and Politics in India: Issues of Equality and Representation.
Unit-11 Ideology and Social basis of Political Parties: National Parties and State Parties.
Unit-12 Electoral Politics: Participation and Contestation
Unit-13 Election and Emerging Trends in India: Representation and Emerging Trends.
Unit-14 Challenges: Political Processes in India, Challenges and Solutions

READINGS:

1. THE POLITICS OF INDIA SINCE INDEPENDENCE by P. R. BRASS, CAMBRIDGE UNIVERSITY PRESS AND
FOUNDATION BOOKS
2. STATE AND POLITICS IN INDIA by P. CHATTERJEE, OXFORD UNIVERSITY PRESS

84
 Course Code ESOC614 Course Title SOCIOLOGY OF HEALTH
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Define the core concepts of the sociology and health and allied areas like social epidemiology
CO2: Interpret and classify the available content in health discourse and its embodiment
CO3: Solve or plan to resolve the problems in health organization with the practice of community health
CO4: Analyze the contrast dimensions between sociology of risk and care system in modern society
CO5: Reframe prioritize the social construction of illness and the determinants of health
CO6: Design political and economic collaboration for better health and medical practices in the society

Unit No. Content

Sociology of Health: Definition, Nature and Importance of sociology of health; Sociology
Unit-1
with Health and well-being –Interplay of structure and agency
Social Epidemiology: Epidemiology of diseases, Natural history of Diseases, Ecology of
Unit-2
Diseases, Social etiology, social epidemiology
Unit-3 Health as discourse: Understanding health as discourse in Foucault term
Unit-4 Health as embodiment: Health as process of embodiment.
Hospitals: Types of hospitals-general, Specialty, sanatoria, Dispensaries and cooperative
Unit-5 Hospitals; Hospital as a Social organization, Functions of hospital, Hospital as a community
organization, Medical social service in hospitals
Community Health: Primary Health Centers, their organization and functioning,
Unit-6 Community health problems in India, Concept of integrated health service, Implementation
and utilization of health programmes in rural and urban communities
Unit-7 Sociology of Risk: Rise of risk society; Risk society and health care
Unit-8 Sociology of Care: Rise of care society; Interplay of care and health
The Social Construction of Illness: Rise of medicalization; Its implication on health and
Unit-9
well being
Unit-10 Social Determinants of Health: Politics and economy of health
Unit-11 The Political Economy of Medicine: Bio-politics, political economy of medical knowledge
The state and Health: Health as a Fundamental Right, Health policy of government of
Unit-12 India, Medical Council of India, Health insurance, food and Drug adulteration, issues of
consumer protection and the government
Therapy and Rehabilitation: Social components in Therapy and Rehabilitation,
Unit-13 Importance of therapy and Rehabilitation, Principles of Rehabilitation, Rehabilitation
Agencies: State and Nation, Rights and Care of handicapped
Social Inclusion and Exclusion in health: Meaning-Nature-issues and problems of Social
Unit-14 Inclusion/Exclusion among Scheduled Caste and Class-Scheduled Tribes; Women
empowerment, and LGBT community in Health, illness and pandemic

85
READINGS:

1. NAYAR,K.R, ECOLOGY AND HEALTH, APH PUBLISHING CORPORATION

2. ANNIE MARRIE BARRY, CHRIS YUILL, UNDERSTANDING THE SOCIOLOGY OF HEALTH, SAGE
PUBLICATIONS
3. William C. Cockerham, (ed.)2006:The Blackwell Companion to Medical Sociology, Blackwell
4. Aihwa Ong and Nancy Chen(eds.).2010. Asian Biotech: Ethics and Communities of Fate.Durham, NC:
Duke University Press

86