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Machine Learning for Decision
Sciences with Case Studies
in Python
Machine Learning for Decision
Sciences with Case Studies
in Python
S. Sumathi
Suresh V. Rajappa
L. Ashok Kumar
Surekha Paneerselvam
First edition published 2022
by CRC Press
6000 Broken Sound Parkway NW, Suite 300, Boca Raton, FL 33487-2742
Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot
assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers
have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright
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edged please write and let us know so we may rectify in any future reprint.
Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmitted, or
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identification and explanation without intent to infringe.
DOI: 10.1201/9781003258803
Typeset in Times
by codeMantra
Contents
Preface.............................................................................................................................................. xv
Acknowledgment............................................................................................................................xvii
About the Authors............................................................................................................................xix
Introduction......................................................................................................................................xxi
Chapter 1 Introduction...................................................................................................................1
1.1 Introduction to Data Science..............................................................................1
1.1.1 Mathematics..........................................................................................1
1.1.2 Statistics................................................................................................1
1.2 Describing Structural Patterns...........................................................................2
1.2.1 Uses of Structural Patterns....................................................................2
1.3 Machine Learning and Statistics........................................................................3
1.4 Relation between Artificial Intelligence, Machine Learning, Neural
Networks, and Deep Learning...........................................................................4
1.5 Data Science Life Cycle.....................................................................................6
1.6 Key Role of Data Scientist..................................................................................8
1.6.1 Difference between Data Scientist and Machine
Learning Engineer................................................................................8
1.7 Real-World Examples.........................................................................................8
1.8 Use Cases............................................................................................................9
1.8.1 Financial and Insurance Industries.......................................................9
1.8.1.1 Fraud Mitigation....................................................................9
1.8.1.2 Personalized Pricing............................................................ 10
1.8.1.3 AML – Anti-Money Laundering......................................... 10
1.8.2 Utility Industries................................................................................. 11
1.8.2.1 Smart Meter and Smart Grid............................................... 11
1.8.2.2 Manage disaster and Outages.............................................. 11
1.8.2.3 Compliance.......................................................................... 11
1.8.3 Oil and Gas Industries......................................................................... 11
1.8.3.1 Manage Exponential Growth............................................... 11
1.8.3.2 3D Seismic Imaging and Kirchhoff.................................... 12
1.8.3.3 Rapidly Process and Display Seismic Data......................... 12
1.8.4 E-Commerce and Hi-Tech Industries.................................................. 12
1.8.4.1 Association and Complementary Products.......................... 12
1.8.4.2 Cross-Channel Analytics..................................................... 12
1.8.4.3 Event analytics..................................................................... 13
Summary..................................................................................................................... 13
Review Questions........................................................................................................ 14
v
vi Contents
9.5 Use Case 5 − E-Commerce Product Ranking and Sentiment Analysis.......... 430
9.5.1 Background....................................................................................... 430
9.5.2 Understanding the Data..................................................................... 431
Summary................................................................................................................... 441
Review Questions...................................................................................................... 442