I. Marketing plan................................................................................................................................................

1. Executive Summary....................................................................................................................................
2. 5C analysis..................................................................................................................................................
a. Context (PESTLE analysis)..................................................................................................................
b. Competitors...........................................................................................................................................
c. Customers..............................................................................................................................................
d. Collaborators.........................................................................................................................................
e. Company...............................................................................................................................................
3. SWOT Analysis..........................................................................................................................................
4. Current Marketing Situation Analysis........................................................................................................
a. Luxury Travel Market in Vietnam........................................................................................................
b. The Need for Sustainable Tourism.......................................................................................................
4. Marketing Objectives..................................................................................................................................
a. International visitor revenue growth of 20% in the next 6 months.......................................................
b. Increase website traffic by 30% within 3 months through online advertising
campaigns..................................................................................................................................................
5. Marketing Strategy......................................................................................................................................
a. Segmentation.........................................................................................................................................
b. Targeting...............................................................................................................................................
c. Positioning.............................................................................................................................................
6. Action Program - 7Ps..................................................................................................................................
a. Products.................................................................................................................................................
b. Price......................................................................................................................................................
c. Place......................................................................................................................................................
d. Promotion..............................................................................................................................................
e. People....................................................................................................................................................
f. Process...................................................................................................................................................
g. Physical Evidence.................................................................................................................................
II. Media Plan - Bay Harmony..........................................................................................................................
1. Communication Objectives.........................................................................................................................
a. Overall Objectives.................................................................................................................................
b. Reach and Frequency............................................................................................................................
2. Define Target Audience..............................................................................................................................
3. Message.......................................................................................................................................................
4. Communication Tools.................................................................................................................................
5. Select Media Channels................................................................................................................................
6. Budgeting and timeline...............................................................................................................................
III. References.....................................................................................................................................................
 I. Marketing plan
1. Executive Summary

Six Senses, founded in 1995 and based in Thailand, specializes in managing luxury
resorts and spas under various brands, including Six Senses and Evason. Six Senses
Ninh Van Bay, located in Khanh Hoa, Vietnam, is a secluded resort accessible only by
boat, offering a private and tranquil setting. The resort blends pristine natural
surroundings with luxurious services, focusing on wellness, ecotourism, and
sustainable development. Its mission emphasizes providing high-class experiences
while respecting and protecting the local ecosystem.

Recognized for its achievements, Six Senses Ninh Van Bay has received accolades
from prestigious travel platforms like Travel + Leisure and Condé Nast Traveller.
These honors affirm its commitment to environmental protection and delivering
exceptional guest experiences

2. 5C analysis
a. Context (PESTLE analysis)

Factors In Vietnam market Implication for Six Senses

Ninh Van Bay

Political - Vietnam has a stable - (O) Stable political

political environment, with environment facilitates long-
few religious or ethnic term investment and
conflicts (World Bank, 2023). operations.
- The government supports - (O) Receive tax incentives
sustainable tourism and financial support if a
development, prioritizing sustainable development
projects using renewable strategy is adopted.
 energy (UNWTO, 2023).

Economic - Vietnam's GDP per capita is - (O) Domestic customers in

expected to reach USD 4,700 the middle and upper class are
in 2023, indicating a increasing, expanding the
significant increase in living potential of the domestic
standards (IMF, 2023). market.

- Tourism growth rate reaches - (O) Demand for resort

25%/year after COVID-19 tourism is increasing sharply,
(VNAT, 2024). creating opportunities to
expand products and services.
- Operating costs are higher in
remote areas, especially in the - (T) Pressure on product
high-end service industry prices, need to consider
(OECD, 2022). optimizing the supply chain
and financial efficiency.

Sociocultural - The trend of green and - (O) Aligned with Six Senses’
sustainable living is core values and sustainability
increasing, customers strategy, increasing the appeal
prioritize experiences close to to the environmentally
nature (Nielsen, 2023). conscious customer segment.
- High-end consumers are
increasingly interested in - (O) Increased demand for
personalized experiences luxury villas, private
(BCG, 2023). experiences such as exclusive
spas and local cultural
activities.

Technological - Internet user rate in Vietnam - (O) Increase customer reach

reaches 75%, with an average through online advertising,
 usage time of 6 hours/day social media communication
(Digital Report, 2023). such as Facebook, Instagram.
- The popularity of OTA - (O) Increase online booking
platforms such as Agoda, capabilities, optimize revenue
Booking.com, Traveloka from international guests.
(Statista, 2023).

Environmental - Vietnam is affected by - (T) Reduce the number of

climate change and natural operating days during the rainy
disasters, especially in coastal season, need to develop a
areas such as Ninh Van backup plan and regular
(IPCC, 2022). maintenance.
- High-end customers expect - (O) Opportunity to enhance
businesses to commit to reputation through the use of
protecting the environment renewable energy, waste
and ecosystems (WWF, 2023). reduction, and material
recycling.

Legal - Strict regulations on - (O) Meeting legal standards

environmental protection and well helps build a responsible
labor in the tourism industry corporate image.
(Vietnam Environmental Law, - (O) Benefiting from policies
2022). that encourage investment in
- The government encourages remote areas such as Ninh Van,
businesses to invest in local contributing to reducing initial
tourism areas, providing tax costs and enhancing
incentives and infrastructure competitive advantages.
support (MPI, 2023).

b. Competitors
Competitors Advantages Disadvantages Challenges for Six
Senses Ninh Van Bay
Amanoi Amanoi is part of the Extremely high Six Senses needs to
(Ninh globally renowned prices, making it emphasize
Thuan, Aman brand, accessible only to sustainability and
Vietnam) celebrated for its the ultra-luxury unique nature-based
ultra-luxurious and market segment. activities to compete
personalized services. with Amanoi's
The resort offers 31 prestige. Additionally,
pavilions and 5 improving
private residences, personalized services
each designed to is essential to match
maximize privacy and Amanoi’s quality.
harmony with nature.

Designed by architect Limited variety in

Jean-Michel Gathy, Vietnamese
the resort blends cuisine, catering
traditional Vietnamese primarily to
elements with modern international
luxury. guests
Guests receive 24/7
dedicated butler
services, ensuring
unparalleled
hospitality.
Fusion Offers more The facilities and Six Senses must
Resort Cam affordable pricing services lack the ensure competitive
Ranh compared to opulence seen in wellness packages
(Khanh Hoa, competitors in the high-end while maintaining
Vietnam) luxury segment. international premium pricing to
brands. cater to its upscale
Focuses heavily on clientele.
wellness, with all-
inclusive spa
treatments included in
room rates, appealing
to health-conscious
travelers.
InterContine Proximity to Da Nang Lacks the natural Six Senses can focus
ntal Danang International Airport immersion and on its natural setting,
Sun ensures accessibility privacy offered exclusivity, and
Peninsula for both domestic and by resorts like Six cultural experiences to
Resort (Da international travelers. Senses and differentiate itself from
Nang, Amanoi. the more corporate-
Vietnam) Luxurious facilities, friendly
suitable for both InterContinental
leisure stays and large brand.
corporate events.
Backed by a globally
trusted brand with
widespread
recognition

c. Customers

Category Detail
Demographics - Age: 30-55 years old.
- Gender: Male and female.
- Income: Upper-middle-class and affluent individuals earning
over $60,000/year.
Behavioral - Customers plan their trips carefully and often rely on platforms
Traits like TripAdvisor, Booking.com, or trusted travel blogs for
information.
Preferences - Seek luxury retreats that emphasize privacy, personalized
services, and eco-friendly experiences.
- Value brands that actively promote sustainability.
Customer - Expect unique and tailored experiences, especially in spa,
Expectations wellness, and nature-immersive activities.
- Prefer a tranquil atmosphere with exceptional service.
Challenges - These customers have high expectations and often compare
offerings with established global luxury brands like Aman and
InterContinental.

d. Collaborators

Type of Role Collaboration Strategy

Collaborator
International Facilitate bringing Partner with agencies in the
Travel Agencies international visitors to Six US, Europe, and Japan to
Senses Ninh Van Bay via create exclusive luxury
premium tour packages. holiday packages.
OTA (Online List Six Senses on major Optimize profiles with high-
Travel Agencies) platforms like Booking.com, quality images and regularly
Agoda, and Expedia to updated promotions.
increase visibility.
Bloggers/ Promote real-life experiences Collaborate with travel
Influencers at Six Senses to a global high- bloggers and YouTubers to
end travel community. showcase the resort's
services and natural beauty.
Local Suppliers Provide organic food and Build long-term partnerships
natural materials for the to ensure stable and high-
resort’s restaurants and spa quality supply chains.
services.

e. Company

Aspect Details
Vision and - Vision: To become a symbol of sustainable luxury tourism in
Mission Vietnam.
- Mission: To deliver premium experiences harmonized with
nature, while promoting environmental conservation.
Competitive - Personalized Services: Guests receive tailored care before,
Advantages during, and after their stay.
- Unique Location: Nestled in a secluded bay, providing
unparalleled privacy and a natural escape.
Internal - High Operational Costs: Personalized services and eco-
Challenges friendly initiatives require substantial investments.
- Global Competition: Competes with well-established
international brands in the same luxury segment.
 3. SWOT Analysis

Strengths Weaknesses
- Secluded location offering tranquility - High operating costs for personalized
and privacy. services and eco-friendly initiatives.
- Strong sustainability commitment - Intense competition from global luxury
enhances brand appeal. brands.
- Personalized customer care and - Dependence on weather, especially
recognized by top travel platforms. during the rainy season.
Opportunities Threats
- Rising demand for sustainable tourism - Climate change impacts coastal
and private experiences. operations.
- Government incentives for sustainable - Competition with rivals offering
development. competitive prices.
- Growing preference for eco-friendly - Legal and environmental compliance
luxury resorts. challenges.

4. Current Marketing Situation Analysis

a. Luxury Travel Market in Vietnam

The luxury tourism market in Vietnam is growing strongly, especially in coastal

tourism areas such as Nha Trang, Da Nang, Phu Quoc and Ninh Thuan. According to
a report from the Vietnam National Administration of Tourism (2024), luxury tourism
is witnessing a strong increase from international and domestic tourists, with a focus
on high-end services, luxurious experiences, and sustainability. Factors such as
pristine nature, luxurious resort spaces and high-end services are increasingly
becoming decisive factors when choosing a destination.

b. The Need for Sustainable Tourism

The trend of sustainable tourism is gaining more and more attention from customers,
especially international customers from developed countries. Travelers are looking for
resorts that not only meet the requirements of luxury but also have a strong
commitment to environmental protection. Resorts in Vietnam such as Six Senses Ninh
Van Bay can take advantage of this trend by providing experiences that not only
satisfy the need for relaxation but also help customers feel that they are contributing to
the protection of nature.

4. Marketing Objectives

a. International visitor revenue growth of 20% in the next 6 months

● Specific
This goal is to increase revenue from international visitors, especially from target
markets such as the US, Europe and Japan. Six Senses Ninh Van Bay will focus on
campaigns promoting sustainable resort services, unique natural experiences, and
high-end service packages that international customers love.
● Measurable
KPI (Key Performance Indicator):
To measure the success of the goal, the following metrics can be used:
❖ International revenue: 20% growth compared to the previous 6 months.
❖ International bookings: Number of bookings from international guests that
achieved the 20% growth target.
❖ Conversion rate: Number of international guests who visited the website and
completed a booking, compared to the total number of visitors.
❖ Marketing costs and ROI (Return on Investment): Measure the marketing costs
for the international campaign and the rate of profit earned from international
guests.
Tools such as Google Analytics, CRM (Customer Relationship Management) and
monthly revenue reports will help measure the results accurately.

● Time-bound
This objective will be monitored and evaluated within 6 months of the international
marketing campaign being launched. Periodic evaluation will help Six Senses adjust
promotional strategies as necessary.
 b. Increase website traffic by 30% within 3 months through online
advertising campaigns
● Specific
This objective is to increase the traffic of the Six Senses Ninh Van Bay website by
30% within 3 months through the implementation of online advertising campaigns.
This objective is clear and focuses on using online advertising platforms (such as
Google Ads, Facebook Ads, Instagram Ads, and TikTok) to attract customers to visit
and learn about the resort's services.
The advertising campaigns will focus on:
❖ Increasing Six Senses brand awareness.
❖ Encouraging customers to visit the website for more information and make
reservations.
❖ Creating customer interaction through advertising platforms.

● Measurable
To measure the success of this goal, we will use the following metrics:

❖ Website traffic: Increase 30% of current traffic within 3 months.

❖ For example: If the website currently receives 50,000 visits/month, the goal is
to reach 65,000 visits/month after 3 months.
❖ Engagement metrics: Click-through rate (CTR) of online ads must be at least
5%.
❖ Advertising costs and ROI (Return on Investment): Track advertising costs
against results, ensuring that advertising campaigns not only attract traffic but
also bring high conversion rates.
❖ Number of potential customers: Increase the number of website visitors who
can be converted into customers (update information, book a room) through
clear CTAs (Call to Action).

● Time-bound
This goal will be achieved within 3 months, with advertising campaigns starting
immediately and being continuously monitored to assess effectiveness. After 3
months, Six Senses will re-evaluate advertising strategies and make adjustments if
necessary.

5. Marketing Strategy

a. Segmentation

Six Senses Ninh Van Bay is one of the luxury hotel and resort brands, known for its
philosophy of nature conservation and sustainable development. Currently, Ninh Van
Bay is continuing to implement a series of large projects such as: Phase 2
development plan of Six Senses Ninh Van Bay, Mui Ne Resort Project with a scale of
04 hectares, developing Ana Mandara Villas Dalat Resort & Spa in Da Lat city, to do
this, the company has outlined specific market segments:

Segmentations Target Customers Justification

Geographic Customers from big These are areas where high-income

cities: Hanoi, Ho Chi customers are concentrated, with easy
Minh City, Hai Phong, access to advertising and premium
Quang Ninh, Da services (Nguyen et al., 2023).
Nang,...

Demographic - International guests: These areas have a large number of

America, Europe, visitors looking for sustainable
Japan, Korea. vacation experiences (World Tourism
Organization, 2022).

- Age: 30- 60 This is the age group with financial

capacity, often traveling for relaxation
and health care (PATA, 2023).
 - Income: Middle and This segment is willing to pay for
high class (from exclusive services and personalized
$3,000/month and up) experiences.

- Occupation: This group often looks for quiet

Entrepreneur, senior spaces to work or relax (Forbes Travel
manager. Guide).

Psychographic - Lifestyle: Love nature, Customers care about sustainability

protect the and want to reduce their
environment, like quiet. environmental impact when traveling.

- Preference: Prioritize Customers want to enjoy unique

personalized service, services that are different from regular
exclusive experiences. tourism.

Behavioral - Habits: Book online, Customers tend to book rooms

like long-term travel. through online channels such as
Booking, Agoda (Dalat Info, 2024).

- Benefits sought: They seek spaces to relax, restore

Private, quiet, their health and experience privacy
professional service. (Vietnam National Administration of
Tourism, 2024b).

b. Targeting

Market Selection Strategy: Differentiated Marketing

Six Senses Ninh Van Bay Hotel uses a differentiated marketing strategy to target
specific market segments. The goal is to reach customer groups looking for a unique,
environmentally friendly, and high-end resort experience.
 ● High-end domestic tourists

High-end domestic tourists are an important segment that Six Senses Ninh Van Bay
targets. Customers in this segment mainly come from big cities such as Hanoi, Ho Chi
Minh City, Da Nang, etc. with high income and demand for luxury resort travel. These
people are often businessmen, senior managers or those who tend to look for quiet and
private spaces to relax after stressful working hours. Services at Six Senses such as
private villas, swimming pools and personalized health care packages will meet the
needs of this customer group. Advertising strategies such as organizing VIP events,
cooperating with high-end travel agents will help reach and attract this group of
customers. (Vietnam National Administration of Tourism, 2024a).

● MICE guests (Meeting, Incentive, Conference, Exhibition)

These are companies and organizations that want to hold conferences, seminars, or
events in a luxurious and fully equipped location. Six Senses offers private meeting
rooms and event spaces, combined with premium services such as special cuisine and
relaxing activities. The MICE segment will be approached through B2B marketing
strategies, including cooperation with large event planning companies or platforms
specializing in providing MICE services. This will not only increase the number of
room rentals but also create opportunities to develop event planning services at Six
Senses (Vietnam National Administration of Tourism, 2024c).

c. Positioning

Six Senses Ninh Van Bay positions itself as a luxury and sustainable resort
destination, catering to guests seeking relaxation and unique experiences. The hotel
builds a strong brand image based on two key elements: environmental protection and
personalized service.

"Sustainable resort paradise with personalized service."

The hotel differentiates itself by combining a sustainable philosophy with high-end

service. Here, guests can enjoy villas that are immersed in nature, use renewable
energy, and participate in environmental protection activities. This strength helps Six
Senses stand out among competitors in the industry, especially in the context of
increasing demand for sustainable tourism.

6. Action Program - 7Ps

a. Products

Six Senses Ninh Van Bay will be positioned as a luxury resort, specializing in
providing unique resort services with experiences close to nature but no less luxurious
and comfortable. The main products will be high-class rooms, spa packages, and eco-
tourism activities such as diving, hiking, yoga, and organic dining services.

Outstanding services:

● Rooms: Villas with private swimming pools, designed in harmony with nature,
sea view.
● Spa & Wellness: Using natural ingredients, body treatments, relaxing
massages, detox.
● Cuisine: Proud of organic dishes from fresh ingredients, special menus for
dieters or vegetarians.
● Outdoor activities: Scuba diving, eco-tours, hiking in the primeval forest.

b. Price
● Pricing Strategy:
○ Flexible Pricing: Six Senses will adjust prices seasonally (high and low
seasons) to optimize revenue. High prices during holidays and summer.
○ Premium Pricing: Six Senses Ninh Van Bay products will be priced at a
high level to maintain the brand's class. This price reflects the quality of
service, unique experiences and absolute privacy.

● Discount Policy:
 ○ Early booking discount: 10% for guests booking 60 days in advance.
○ Family and group combo packages: Free spa services or dinner for
groups of 4 or more.
○ Loyalty pricing: 15% discount for returning guests after their first stay.

● Relevant pricing strategy:

Prices will be published on the website and OTAs (Online Travel Agencies), with
high prices but with promotions that will attract customers to book early or stay long
term

c. Place
● Main distribution channels:
○ Official website: As the main distribution channel, customers can book
rooms directly and receive special offers. The website will be optimized
for easy booking and fast online payment.
○ OTA (Online Travel Agencies): Partner with major OTA sites such as
Booking.com, Agoda, and Expedia to attract international customers.
These sites also provide customer reviews from previous trips, helping
to build trust.
○ Travel companies: Cooperate with high-end travel companies to include
Six Senses in high-end travel packages, especially in key tourism
markets such as Europe and the US.
● Location and distribution channels:
○ Location: Six Senses Ninh Van Bay is located in a quiet bay, far from
urban areas, creating complete privacy for customers.
○ Promote the area: Expand marketing to attract tourists from major
domestic cities such as Hanoi, Ho Chi Minh City, Da Nang.
d. Promotion
● Online advertising:
○ Google Ads: Run PPC (pay-per-click) ads with keywords such as
“Luxury eco resorts Vietnam”, “Best beach resorts Vietnam”,
“Sustainable luxury travel in Vietnam”.
○ Social media advertising: Run video and carousel ads on Facebook and
Instagram with impressive images of natural landscapes and relaxing
activities at the resort.
○ Run ads on TikTok: Create short videos introducing spa services, eco-
tourism activities and organic dishes.
● PR strategy:
○ PR articles: Post articles in international travel magazines such as Condé
Nast Traveler, National Geographic, with topics about sustainable
tourism and luxury experiences at the resort.
○ PR events: Invite bloggers and reporters to visit the resort, experience
the services, and write PR articles. Create relationships with travel
media.
● Event organization:
○ Opening ceremony: Organize an opening event with the participation of
journalists, travel bloggers, partners and VIP guests, combined with
entertainment activities such as seafood buffet and art shows.
○ Special promotion program: Provide discount codes or vouchers to
customers during holidays, encourage bookings through online
channels.

e. People
● Staff training:
○ Service quality training: Staff will be trained in customer service skills,
handling situations, and providing high-quality services.
 ○ Sustainable tourism training: Staff need to understand and communicate
messages about environmental protection activities, such as energy
saving, wildlife protection, and using natural materials.
○ Customer care: Provide personalized service to customers, ensuring that
all requests are met quickly and enthusiastically.
● Create customer engagement:
○ Customer loyalty: Create a loyalty program with incentives for
customers who return after their first stay.

f. Process
● Booking process:
○ Online booking: Provide a convenient online booking system on the
hotel website with a friendly and easy-to-use interface.
○ Fast request processing: The process of handling customer requests,
from booking to special service requests, will be guaranteed to be fast
and accurate.
○ Online payment process: Provide a variety of flexible payment methods,
including international credit cards, e-wallets, or bank transfers.
● Customer service process:
○ Provide service from check-in to check-out, with special attention and
care for every smallest detail to create a complete experience.

g. Physical Evidence

● Facilities:
○ Resort design: Each villa will be equipped with high-end amenities,
using natural materials such as wood, stone, and bamboo, while creating
a spacious, airy space, taking advantage of natural light.
 ○ High-end facilities: The resort includes amenities such as a spa, a
restaurant with organic meals, a gym, and a swimming pool.
● Website and social media:
○ Website: Modern, easy-to-use website design, with many high-quality
images of the resorts and services.
○ Social Media: Regularly updated with posts about customer experiences,
exciting activities at the resort, and attractive promotions.

II. Media Plan - Bay Harmony

1. Communication Objectives
a. Overall Objectives
● Make Bay Harmony the top choice for international and domestic customers in
the luxury resort and sustainable tourism segment in Vietnam.
● Drive online sales, achieving a 25% growth in bookings on the official website
within the first 3 months of the campaign, starting from January 2025
● Promote customer awareness of the resort's green tourism strategy and
environmental responsibility, through promotional campaigns and PR articles.

b. Reach and Frequency

In the Bay Harmony communication campaign, Reach will target about 1.5 million
people in the target audience, including international customers (Australia, USA,
Europe) and domestic Vietnamese customers, aged 25-45, who love luxury travel and
sustainable resorts. Frequency is set at an average of 3-5 times per week/person for 3
months, ensuring repetition and memorability through key channels such as Google
Ads, Facebook & Instagram Ads, and PR content. This strategy aims to optimize
brand awareness and increase conversion from interest to booking action.
 2. Define Target Audience

Criteria Characteristics Specific

Demographics Age 25-55 years old

Gender Male(50%) and Female(50%)

Income Middle to high class (over 50,000 USD/year

for international guests; over 600 million
VND/year for Vietnamese guests)

Education College or University degree or higher -

awareness of sustainable tourism and
environmental protection

Residence - International visitors: USA, Australia,

Europe, Japan, Korea
- Domestic visitors: Hanoi, Ho Chi
Minh City, Da Nang, Hai Phong,
Quang Ninh, Nghe An

Behavioral Spending Habits Willing to pay a premium for a luxurious,

personalized vacation experience.

Interests Wellness tourism (spa, yoga), nature

exploration, sustainable resorts.

Search Sources Google, social networks (Instagram,

Facebook), travel sites like TripAdvisor,
Booking.com; read PR from reputable
magazines or travel bloggers.

Psychographics Core Values Love luxury, quiet, privacy and difference.

 Desires Relax, recharge, experience world-class
service and be in harmony with nature.

Consumer Sensitive to sustainability trends, loves

Psychology socially responsible brands, prioritizes safety
and health post COVID-19 pandemic.

3. Message

"Bay Harmony – Luxurious experience amidst pure nature."

4. Communication Tools

Tools Strategy

Online Google Ads with keywords related to "Vietnam natural resort".

Advertising Facebook and Instagram Ads with impressive images/videos of the
resort's scenery.

Public Publish articles in high-end travel magazines (Condé Nast Traveler,

Relations National Geographic). Invite travel bloggers/youtubers to share
(PR) their real experiences at the resort.

Social Media Use Instagram, Facebook to post about landscapes, services, with
related hashtags #LuxuryTravel #EcoResorts.

Offline Partner with travel companies to promote through seminars and

Marketing brochures at travel exhibition events.
 5. Select Media Channels

Tools Specific Budget

Channel (VND Timeline Measurement
Million) Objective

Online Google Ads 600 January-March Clicks: 50,000 +

Advertising
Facebook and 700 January-March Increase
Instagram Ads followers: 20%

Influencers Travel 300 January-March At least 5

bloggers/ reviews with 1
youtubers million total
views

Social Media Instagram, 500 January-March Interaction:

Facebook likes, comments,
shares - increase
30%

Offline Travel 300 February Attracting 200+

Seminar travel agency
representatives

Total 3,000 VND

Million
 6. Budgeting and timeline

Time (2025) Activities Budget (VND Million)

January Launch Google Ads campaign 1,000

First PR article published on Condé

Nast

February Organize offline seminars, provide 300

brochures and connect with travel
agents.

Continue Instagram - Facebook Ads 500

focus on images and videos.

Collaborate with travel bloggers and

YouTubers to post real-life
experience content.

March Summary of Google Ads campaigns 1,200

and PR articles.

Boost your Instagram promotion and

partner with 1-2 major influencers if
your budget allows.

Word Count: 3814 words

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