ALAMINOS CITY NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL DEPARTMENT

LEARNING ACTIVITY SHEET
BUSINESS SIMULATION
Quarter 3, Week 5-6, March 14-25, 2022

I. Title: Marketing Plan

II. Learning Competencies:

1. Prepare a marketing plan that will describe the product offering, the value it brings to
the consumer, and the subsequent tactical plan on how to reach consumers (4ps) and
conclude with a sales forecast.
2. Prepare a sale forecast based on the market study.

III. Background Information for Learners:

MARKETING
PLAN
A marketing plan is a roadmap that helps you manage,
implement and track your various marketing efforts. In other words, it’s a structured framework
that links together all your marketing activities into a single, cohesive operation.

Elements of a Marketing Plan. A marketing plan will typically include the following elements:

 Marketing objectives of the business: The objectives should be attainable and

measurable – two goals associated with SMART, which stands for Specific,
Measurable, Attainable, Relevant, and Time-bound.

 Current business marketing positioning: An analysis of the current state of the

organization concerning its marketing positioning.

 Market research: Detailed research about current market trends, customer needs,
industry sales volumes, and expected direction.

 Outline of the business target market: Business target market demographics.

 Marketing activities: A list of any actions concerning marketing goals that are
scheduled for the period and the indicated timelines.

Benefits of a Marketing Plan

1. Gives clarity about who your market is. It's easier to find clients and customers if you know
who they are.

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2. Helps you craft marketing messages that will generate results. Marketing is about knowing
what your product or service can do to help a target market. Your marketing messages need to
speak directly to your market.

3. Provides focus and direction. Your choices for marketing are vast including email, social
media, advertising, guest blogging, direct mail, publicity, and on and on. With so many
marketing choices, you need a plan for determining the best course of action for your business.

Simple Marketing Plan

I. Chapter Summary
One of the most frequently read components of a marketing plan, is a synopsis of the marketing
plan. Although it does not provide detailed information, it does present an overview of the plan
so readers can identify key issues pertaining to their roles in the planning and implementation
processes. Although this is the first section in a marketing plan, it is usually written last.

II. Environmental Analysis

Presents information regarding the organization’s current situation with respect to the marketing
environment, the current target market(s), and the firm’s current marketing objectives and
performance.

A. The Marketing Environment. This section of the environmental analysis considers

relevant external environmental forces such as competitive, economic, political, legal and
regulatory, technological, and sociocultural forces.

B. Target Markets. The analysis of current target markets assesses demographic,

geographic, psychographic, and product usage characteristics of the target markets. It also
assesses the current needs of each of the firm’s target markets, anticipated changes in
those needs, and how well the organization’s current products are meeting those needs.

C. Current Marketing Objectives and Performance. A company must set marketing

objectives, measure performance against those objectives, and then take corrective action
if needed.

III. SWOT ANALYSIS

A. Strengths are competitive advantages or core competencies that give the organization an
advantage in meeting the needs of its customers.

B. Weaknesses are limitations a firm has in developing or implementing a marketing

strategy.

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 C. Opportunities are favorable conditions in the environment that could yield rewards for
an organization if acted on properly.

D. Threats are conditions or barriers that may prevent the organization from reaching its
objectives.

E. Matching Strengths to Opportunities/ Converting Weaknesses and Threats

During the development of a marketing plan, marketers attempt to match internal strengths to
external opportunities. In addition, they try to convert internal weaknesses into strengths and
external threats into opportunities.

IV. Marketing Objectives

The development of marketing objectives is based on environmental analysis, SWOT analysis,

the firm’s overall corporate objectives, and the organization’s resources. For each objective, this
section should answer the question, “What is the specific and measurable outcome and time
frame for completing this objective?”

V. Marketing Strategies

The marketing plan clearly specifies and describes the target market(s) toward which the
organization will aim its marketing efforts. The difference between this section and the earlier
section covering target markets is that the earlier section deals with present target markets,
whereas this section looks at future target markets.

A. Target Market
B. Marketing Mix
Product
Price
Place
Promotion

VI. Marketing Implementation

A. Marketing Organization

This section of the marketing plan details how the firm will be organized—by functions,
products, regions, or types of customers—to implement its marketing strategies. It also indicates
where decision making authority will rest within the marketing unit.

B. Activities, Responsibility, and Timetables for Completion

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This component of the marketing plan outlines the specific activities required to implement the
marketing plan, who is responsible for performing these activities, and when these activities
should be accomplished based on a specified schedule.

VII. EVALUATION AND CONTROL

A. Performance Standards and Financial Controls

This section details how the results of the marketing plan will be measured and evaluated. The
control portion of this section includes the types of actions the firm can take to reduce the
differences between the planned and the actual performance.

SALES FORECAST

A sales forecast is a key component in your management framework that allows you to
determine your estimated sales value (new customers, revenue, etc.) for a given period. It is
generated by analysing your previous sales data, similar products sold by your competitors, and
the market reaction to your products or services.

The Benefits of Sales Forecasting

Essentially, a sales forecast is an anticipated measure of a market’s response to a business’
efforts. It lets you gauge and enhances your vital business initiatives in the following ways:

• Get more accurate cash flow projections and estimations of the expenses.
• Find the best venues to invest your marketing capital.
• Turn prospective customers into recurring customers
• Facilitate product enhancement to better live up to the expectations of your customers
• Carry out better inventory management control

IV. Exercises/Activities:
Activity 1: Develop an effective marketing plan of your business using the given template below.

Sample Marketing Plan

I. Chapter Summary
II. Environmental Analysis
a. The Marketing Environment
b. Target Market
c. Current Marketing Objectives
III. SWOT Analysis
a. Strengths
b. Weaknesses
c. Opportunities

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 d. Threats
e. Matching Strengths to Opportunities/Converting Weaknesses and Threats
IV. Marketing Objectives
V. Marketing Strategies
a. Target Market & Consumer Profile
b. Marketing Mix
Product
Price
Place
Promotion
VI. Marketing Implementation
a. Marketing Organization
b. Activities, Responsibility, and Timetables for Completion
VII. Evaluation and Control
a. Performance Standards and Financial Controls

Activity 2: Prepare a sales forecast based on your market study.

Company Name: Date:

Month Jan Feb March April May June July Aug Sept Oct Nov. Dec.
Sales
Product A
Product B
Total Sales
Average cost per
sale
Gross Profit
Overheads
Marketing Ads
Materials and
Stock
Other
Total Overheads
Net Profit

IV. Reference:

Medina, Roberto. Small Business Management. Recto Manila, Philippines. Rex Book Store , Inc.

Prepared by: Checked by: Approved by

Ever Lyn R. Navarro, DBA Lovelie V. Verceles PhD Jose Ramil A. Sibun
Teacher III Master Teacher I OIC-Asst. Principal, Academics

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Romualdo F. Credo
ABM Coordinator