Syllabus e-Comm-1
Syllabus e-Comm-1
COMMERCE(
FIRSTSEMESTER)
COURSE101: e-
Commer ceAndBusi nessSt rat
egy
Int
roducti
on:E-Commer ceoverInt
ernet
,Int
ernet-
Commer ceAppl i
cations,Elect
roni
cCommuni cat
ion“PC’s
andNet worki
ngande-mail”El
ectr
onicdataint
erchange;costandbenef itsofEDIsy st
em EDIsoft
wareand
EDIimplementati
onissues.e-Commercegrowt h,i
tssecurit
ies,e-Banking,e-Commer cei
nIndia:Custom,
Banks,Air
portAut
hor
ityofIndi
aPort,
Authori
ty,
Lawofe- Commer ce.
COURSE-102:I
ntr
oduct
ionToComput
erFundament
alsAndI
nfor
mat
ionTechnol
ogy
PARTB:Pr ogrammi ng
1. Algori
thms
2. Fl
owChar t
-Sy mbols,Sampl ef lowChar ts,LevelsinFlowchar t
s, FlowChartingRules,Advantagesand
Disadv ant
agesofFl owChar ts.
3. DecisionTabl es& Pseudocode.
4. Programmi ng Concept s-Monol i
thic,St r
uctured,Obj ectOr iented,Variables,Constants,Arrays,
Function,structured,Classes, Obj ects,Pointers,
FilesSubprograms.
5. Standar dAl gori
thms-Sor t
ingAl gor i
thms:Bubbl esOper at
ions,Radi x
,Solution,Matri
cesOper at
ions:
Additi
on, Subt r
action,Multination, ScalarMul t
ipl
icati
on,Mer gi
ng.
6. Exchange/ Inserti
oni nAr r
ay s,sine/ Cosine/Exponential
Series,Fibbonacci
Ser iesAlgor
it
hms.
COURSE–103:Mar
ket
ingCommuni
cat
ion:
Nature and I
mportance ofCommunicat
ion.Communi cati
on Process.El
ements ofthe Communi
cat
ion
Process,Appli
cati
on ofCommunicati
on Processi n Marketi
ng Stepsin Dev
elopi
ng Ef
fect
iveMar
ket
ing
Communi cat
ion.MethodsofMar
keti
ngCommuni cat
ion.
COURSE–104:Busi
nessOr
gani
zat
ion
UNIT1:Intr
oduct
ion:Conceptsandobj
ecti
vesofbusi
nessorgani
zat
ion,est
abl
i
shmentofanew busi
ness,
pr
eestabli
shmentconsi
derat
ion,
soci
alr
esponsi
bil
i
tyofbusi
ness.
UNIT 2:Busi
nessEnvir
onment:Ty
peofeconomy-Soci
alisti
c,Capi
tali
sti
c,mixed,fact
orsi
nfl
uenci
ngt
he
Busi
nessenvi
ronment
,Economi
corNon-
economi
cfactor
,Inter
nal&externalf
act
oretc.
UNIT4:Busi
nessFinance:Fi
nanceconcept,needandsi gni
fi
cant,methodsoffinance:l
ongter
m,medium
ter
n&shortt
ermf i
nance(nat
ional
),i
nter
nat
ionalf
inance,fi
nanci
alinst
it
uti
on:br
iefintr
oduct
iont
oIFCI
,SFC,
I
CICS,
IDBI
,Secur
it
yMar ket
:Anintr
oducti
ontopri
mar y&secondarymarket.
COURSE–105LANGUAGEANDCOMMUNI
CATI
ON
Essenti
alsofGr ammar :Arti
cles:Defi
nit
e,Indefi
nit
e.Verbs:Regul
ar,I
rr
egul
ar,Tr
ansi
tiv
e,Int
ransit
ive.Tenses:
Past,Present,Future,PastPar t
ici
ple,PresentParti
ci
ple,andAux i
l
iari
es. Modal
s:Can,May ,Might,Must
Should.Degr ees:Positi
ve,Negat i
veSuper l
ati
ve,Comparati
veActi
ve-Passi
veVoice,Dir
ect/I
ndir
ectSpeech,
Preposi
tions,
Punct uati
on,Organsofspeech.
1
COMPOSI TION:2 essay sonI T Topics(inter
nal),2 Businesslet
ters(int
ernal
)Reading comprehensi
on,
ComputerTerminol ogy.Wr it
ingskil
ls:Préci
sWr it
ing,Busi
nessLetter
s,andFormalReport,
Factsheets
COMMUNI CATION SKI LLS: Funct i
ons of Communi cati
on, Communi cat
ion Process, Di
recti
on of
Communicat i
on,For malVsI nfor
malNet works,ChoiceofCommuni cat
ionChannel
,Bar r
ier
st oEffect
ive
Communicat i
on,ListeningSki l
ls
PDP:Vocabulary,Pronunci ati
on,Debate,Presentati
on(int
ernal)
COURSE-106:
Pri
nci
plesofManagement
Concept s,Def i
nit
ion,Char act eri
st i
cs,I mpor tance,Functions and Nat ure of Management ,Meani ng
Char act er
isti
cs, I
mpor t
ance,Pr ocess, Pr
inci
plesandLi mit
ati
onofPl anningMeani ngandPr ocessofDecision
Maki ng,Meani ngandChar acter i
stics,TheoriesofMot iv
ati
ons,Masl owHi erar
chyofneedst heor
y,Herzberg
Theor y ,Theex pectancyTheory .
Definition,Char acter
ist
ics,Object i
v es,Pri
nciplesFor msandPr ocessofOr ganization.Or
ganizati
onStructure:
Meani ngandFact orsAffecti
ngOr ganizationSt r
ucture.
Delegat i
on of Aut horit
y:Def initi
on,Char acteri
stics and Principl
es,Del egation vs. Decentr
ali
zation;
Cent rali
zation and Decent rali
zat ion. Leader ship:Meani ng,Char acter
isti
cs and Sty l
es ofLeader ship,
Definition.Char acter
ist
icsandPr ocessofCont r
ol.
2
BACHELOROFE-
COMMERCE(
SecondSemest
er)
Cour
se–201:
Digi
talEl
ect
roni
cs
Binar
yNumber s,NumberBasedConv ersions,Compl ements( 1’
s&2’ sCompl ements)LogicGates:AND,OR,
NOT,EX- OR,ex ampl esasSwitchingci rcuit
s;Bool eanAl gebra:BasicLawsofBool eanAlgebr
a,De’Mor gan’
s
theor
y ,Sum ofPr oductsandPr oductofsums,Der i
vati
onofpr oductsandsum ex pr
essi
on,NANDandNOR
Gates;K-Mapsf or1,2,3and4Var iables.
Chipforms( RS, D,JKandMast erSl av
eFl ipFlops) ,
Regi st
ers,ShiftRegist
ersCounter
s,BCD,Binary
,Johnsun
master, Mult
iplexerandDemultiplexer.
Memor yOr ganizati
on-RAM, ROM, Disks,TapesCache, Associate,Vir
tualMemories,Mul
ti
pli
cati
onAl gor
it
hm.
(ALU)-incl
udesH/ W algor
it
hm,BOOTHESMul tipli
cationalgorit
hm wi t
hf l
owcharts.
Divi
sionAlgor i
thm ofsignedMagni tudeofdat e, di
v i
deov erf
lowusi ngVestori
ng/Nonvest
ori
ngmet hods.
COURSE202: St atisti
cal Techni
quesandDeci si
onAnal ysisinI .
T.
Probabi l
ityandPr obabili
tyDist ri
bution:Basicconcept sofStatisti
cs,Basi cconcept sofpr obabili
ty,
discrete pr obabili
ty distri
but ion, cont i
nuous di str
ibut
ion. For ecasting Met hods: Busi ness
forecasting,Co- relati
on Regr ession,t ime series analysis,ex ponent ialsmoot ht echniques,
applicati
oni nI.T.
DecisionMaki ng:Cr i
teri
aforDeci sionMaki ngunderCer t
ainty,max imaxandmax imim,mi nimax ,
regretandex pectedv al
uecr i
teria,decisionmaki ngunderr i
skut il
ityasadeci sioncr i
teriaand
except edv al
ueper fectanalysis.Deci sionAnaly
sis:Programmi ngFor mul ation,Li
nearprogr ammi ng
Simpl ex met hod,dual i
ty,sensi t
ivi
ty analysi
s,t ransport
ation pr oblem,assi gnment pr oblem,
i
nv entorycont rol
,networkanal ysis,CPM andPERT, sequencing, gamet heor y.
COURSE203: I
ntroduct i
ont o“ C”&Programmi ngin“C++”
I
ntroduct i
on of“ C”:Basi cs Cont rolSt ructures,Loopi
ng “ C++”Getti
ng Headway :-Datatypes,
Constant ,
Headerf i
les,operat ors,ex ampl es.Functi
onsStorageClasses,scope,cont
rolst
ruct
ures,
Cl
asses/ Obj ect
s:-Classes, Obj ects,AccessSpeci fi
re,
Constructor
s/Dest
ructors,
Polymor phism:-Funct i
onov erl oading, Fri
endf uncti
on,
Point
er:-Oper atorov erloading, i
nputout put
I
nherit
ance: -Inherit
ancebasi cs,Mul tipleinheri
tance
Fi
les.
Lab:
I:I
ntr
oduct
iont
o“C”&Pr
ogr
ammi
ngi
n“C++”
Usage oft he basi c programmi ng concept si n C:Addi ti
on of2 number s,f ormat t
ed out put,
Palindr omeofnumber s
Cont rolPr ograms:Usageofv ari
ouscont rolst atement s:I nf indingt heser ies( Exp,sin,cos. )
,
Fibonacci series
Arrays: Useofar r
ayst oper form sorting,selecti
onsor t,bubbl esor t,i
nser t
ion/deletionfrom array .
Stri
ngf unct i
onsusage, Palindromeofst rings,Sor ti
ngofst r i
ngs.
Usagewi th/withoutf uncti
onpr ototype-calculatet ax10peopl e,passbyr eference/ v
alue,Recur si ve
program ( Funct ion)
Structur es: Mai ntainstudentr ecor dsusingst ructures.
Pointer s:Usageofbasi cpoi nterwi t
har r
ay spointerwi thst ruct ures
Creationofcl assdat at ypes, memberf unctionsanddat aaccessmemberf unctions,useofmember
functionofacl assout sideitsscope.
Perfor m compl exnumberar it
hmet icoper ati
onusi ngoopst echnique
Creationf orstudentdet ail
s( rollnumber ,name, age, sex, height ,wei ght)byusi ngpoi nterinclasses
Progr amsdeal ing wi t
ht heusageofconst ructors,def ault/par amet erized gener ati
ng fibonacci
series, usageofdest ructors
Progr amsusi ngst aticclassandst ati
cdat amember s,f ri
endf unctions,usageoft hispoi nter.
Progr amsdeal i
ngwi thsi ngle,mul tipl
e,mul t
il
eveli nher itance,pr ogramsdeal ingwi thProt ect ed,
publ i
candpr i
v ateinher i
tance.
Funct ionov erloadi ng,deal i
ngwi thambi guiti
es,oper ator sov erloadingf uncti
onandconst ruct or
over r
iding.
3
COURSE204:WebTechnol
ogyandDesi
gn
HTML I
ntroducti
ont oInter
net;WWW: HTMLDocument
- Mar kupTages: -HTML; HEAD,TITLE; BODY;PRE;LI
ST;HR;BR
- Format ti
ng:
-MARQUEE; BOLD;ITALICS;SUBSCRIPT;
- Linking:
-URL; Relati
vePathVsAbsol utePathnames.
- Images, Tables,Frames
- Form Element s:TextButtons;
Textarea;Li
st;Reset
,Submi
t,Radi
obut
tons;
Checkbox.
DHTMLCascadi
ngSt
ylesheet
s;Dr
aggi
ng;
Droppi
ng;
Lay
ers,
Divt
ag:
Ani
mat
ion
JavaScript
- Introduct iont oJav aScr i
pt;HierarchyModel ;JavaScr i
ptVsJav a
- Decl arat i
onandExpr essi ons
- Cont rol St ruct uresandFunct i
ons
- Var iabl eScope: -Global VsLocal
- Obj ect si nJav aScr ipt:-Pr operties,Methods.
ArrayObj ect ,Dat eObj ect ,MathObj ect,Str
ingObj ect
- Ev ent si nJav aScr ipt
Onbl ur, oncl ick, onchange, onfocus
- Br owserObj ect s
- Desi gnofi nter activeFor ms
- ImageHandl ing
- Lay er s
VBScr i
pt
- Introduct iont oVBScr ipt
- Fundament alsofVBScr i
pt:-
Variabl e, St ri
ngs, Const ants,Dat eandTi mear ray
s
- Cont rol St ruct ure:-
Deci si
onmaki ng, Loopi ng
- SubPr ocedur es
- Obj ect sMet hodsandev ents
- Dat aVal idat ion
LabSchedul e:
Practi
ceonhandsi ndesi gni ngf orm element sinawebpage, associ
atedevent
s,pr
ogr
amssuchas DI GITAL
CLOCK, CALCULATOR, INTERACTI VEWEBPAGE.
Eventsinjav aScr i
pt ,Funct ion,Met hods&Pr operti
esofObj ect
s,Creati
onofontheflydocuments,Object
MethodofJav aScr iptwi t
hext ensivecov eraget ot heclientsidescri
pti
ngwith lif
eex amplessuchas
dynamicwebpageal lscriptingv ali
dations&shoppi ngcar t.LabinDHTML&VBScr i
ptwi l
lal
soconsistof
examplesf rom r eal lifewebpage/desi gns
COURSE-205: Adv er
tisingandsalepromot i
on
Advert
isi
ng,personalsel
l
ing,publicrel
ati
ons,salespr omoti
on,Theirmeaninganddisti
ncti
vechar
act
eri
sti
cs.
Advert
isi
ngSettingofAdv ert
isingobject
ivesSettingofAdv er
ti
singbudget,Factoraf
fecti
ngtheadver
ti
sing
expendit
ureinacompanyAdv ert
isi
ngmessage,pr epar
inganeffecti
veadvert
isi
ngcopy,Element
sofaprint
copy:Headli
nes,il
lust
rat
ion,bodycopy ,slogan,loge,sealofapprovalRoleofColon,Element
sofbroadest
copyfordir
ectmai l
.
4
BACHELOROFE-
COMMERCE(
THI
RDSEMESTER)
COURSE301: ADVERTI SI
NGANDPERSONELSELLI NG
Adv erti
singMedi a,Ty pesofMedi a(NewsPaper sandMagazi
nes,pamphl
ets,post
ers,Banner
s.)
.
ElectronicMedi a(TV,Radio,Cassett
es)
Medi a,Directmai l
,outdoorsmedi a.
TheirChar acter
istic,Merit
sandLi mitati
ons.
Medi aseemsi nIndia,Problemsofr eachingrur
alaudi
ence&Markets.
Exhibiti
on&Mel a( Fai
r)PresConf er
ence.
Medi um Pl anning:Sel ecti
onofMedi a,Category
,Thei
rreachf
requency&impact,costandother
factor,i
nf l
uencet hechoiceofmedi a.
Medi
aschedul
ing
Nat ure:Importanceofper sonalsel
li
ng,Doort o doorsell
ing,si
tuati
onwher epersonismor e
effectingthanadverti
sing,costofpersonalsell
i
ng.Al somodelofselli
ng.Typeofsel
lingsi
tuat
ion,
typesofsal epersons,buy i
ngmot iv
es.Ty pesofmar ketcustomerandi ndust
ri
alworker
s,their
char acter
ist
ic&implicati
onsf ort
hesell
ingfuncti
ons.
COURSE302:I
NDUSTRI
ALORGANI
SATI
ONANDPERSONALMANAGEMENT
Defi
nit
ion,i
mportanceandfunctioni
ngofpersonnelmanagement.
Eval
uationofmanagementt hroughsoci
alr
esponsibi
li
tyofmanagement.
Wagesandsal ar
yadmi ni
str
ations.
Employee’sappr
aisal
,jobanalysisanddescri
pti
on,recr
uit
ment,sel
ect
ion,pl
acement
,tr
aini
ngand
devel
opment .
Motiv
ationandtheoryofmot i
vati
on.
COURSE303:WEBDESI
GNI
NG&PUBLI
SHI
NGPHOTOSHOP,
COREL,
GIF,
ANI
MATOR,
FLASH
Dream v
iewer
:
Basicmult
imediaconcepts -f or
msofmul t
imedia,Posi
ti
ve&negat
iveofmul
ti
medi
a,wor
kof
soundengi
neer,
int
erengineerandcont
actdev
elopers.
Li
quid crystaldi
spl
ay (LCD): Colorspeci
fi
cati
on,Compar i
son,Di
git
ali
magi
ng,Post
scr
ipt
,
Encapsulat
edpostscr
ipt
s,JPEG,HFF,
GIFI
mage,qual
it
y,st
orage,si
zeet
c.
ScannersUsagesandLimit
ati
ons.
PHOTOSHOP5. 5:opening,pl
acingandsav i
ngi mages, photoCDf il
es.Openi ng, savi
ngf i
l
es( JPEG,
GIF,TIF,EPS),usinghi stor
ypal ett
e,resolutionandsi ncei ssues.Copy ingandi mages,images
modelconv er
tingfrom RGBt oCMYKconv erti
ngt ogr ayscale,duot one,bitmapsmagi cwor l
dt ools,
fading sol
uti
on,cr eati
ng a make f orobj ectwi t
h outcl eared desi gning edges.Tr ansf
or ming
select
ingareas-pr ospecti
ver emovingkeyst oring,patternf i
ll
ingandusagesofl ayers,texton
i
magewoodt ex t
,met altext
,colorcorrection,wor kingwi t
hpat h,packageusi ng,fi
lt
ers,pagans
adding-noi
se,paper spubli
shing,hal
ftonesscr eens, applyi
ngt r
appi ng,electr
onicpubli
shing,saving
FIF,JPG,PNGf ortheweb, usi
ngwebpal et
te, alieningimageandcr eati
ngi magemaps.
COURSE304:
INTRODUCATI
ONTOCOMPUTERNETWORK/I
NTERNETANDDATAPROCESSI
NG
I
nt roducti
on to net work concept s,Net worktopology,protocol(
TIF).Intr
oduct i
on toI nter
net,
requiredhardwar e, rol
eofmodem, I
nternetserv
iceprovider
,sett
ingonl ineandof fli
ne, br
owsing
withWWW,sear chandsei zer,explori
ngwi thexplor
er,emailtel
econf er
encing,group-ware,work
fl
ow, microofmul timediainI nter
net.
Dat aProcessing:-I ntr
oductiont odatapr ocessi
ng,recordsandf i
les,datacollect
ion,preparat
ion,
verifi
cati
on,edit
ingandchecki ng.
Ov ervi
ewol dbusi nessf uncti
ons.Useofcomput ersystem f
orbusi nessapplicati
on,spreadsheet
macr os,useofspr eadsheetsi nbusiness.
Businessf i
les:Intr
oducti
ont odat
ast ruct
ure,el
ementsfiel
dsandrecor
ds,cl
assif
icat
ionoft
he
fi
le,masterf i
le,t
ransacti
onfil
e,di
str
ibutedprocessi
ng,v
ariousf
aci
l
iti
esforbusi
nesscomputi
ng
andintroducti
ont odatabases.
5
COURSE305:DATABASEMANAGEMENTSYSTEM
Dat
amodel i
ngf
oradat
abase:I
ntr
oduct
iont
oDat
abase,Recor
ds&f
il
e,abst
ract
ionanddat
a
i
mmi gr
ati
on.
DBMS:I
ntroduct
iont
oDBMS,Adv
ant
ageandDi
sadv
ant
ageofDBMS.Thet
hreel
evelar
chi
tect
ure
ofDBMS,component
sofDBMS.
Rel
ati
ondatabasedesi
gn:Functi
onalDependenci
es,
findi
ngkey
s,1stt
o3rdNF’
sBCNF,
lossesj
oin
anddependencypr
eser
vingdecomposit
ion.
Quer
yPr ocessing: Gener
alstr
ategi
esf orquer
ypr ocessi
ng,quer
yopt
imi
zat
ionsand quer
y
pr
ocessor.Concept
sofsecuri
ty,
concurr
entl
yandrecover.
Dat
aDesi
gnProj
ect:Defi
nit
ionandanalysi
sofex
ist
ingsy
stem,Pr
eli
minar
yandf
inaldesi
gn
t
est
ing&i
mpl
ementati
on,
oper at
ionr
unni
ng.
COURSE306:VI
SALBASI
C6.
0
6
BACHELOROFE-
COMMERCE(
FOURTHSEMESTER)
COURSE401: FinancialAccounti
ng
1.Account ingPrinciples-Concept s&conv enti
ons,Pri
nciplesofaccounting,Indian&I nt
ernat
ionalaccounting
standards.
2.Doubl eEnt r
ySy stem-Jour nal,Classif
icati
onofJour nal,Cashbook, Classi
ficati
onofledger,ledgerposting
subdi vi
sion.
3.PreparationofFi nalAccount s-PreparationofTr i
albalance-Receiptanddisbur sementstat
ement–I ncome
andEx penditureaccount ing-concept sofcapi talandRev enueex pendi
ture,Pr ofi
t&LossAccount ,Balance
sheetwi thadjustment snecessar yf orpreparat
ionoff i
nalaccounts,Accountinger ror
s&recti
ficat
ion.
4.Issuesint hedet erminationofi ncome
Depr eci
ation-Concept smet hods
Inventory–Val uation-met hodsi mpl i
cat
ions
COURSE402: Commer ci
alArit
hmetic
Percentage,pr
ofi
tandl
oss,Rati
oanalysi
s,commi ssi
on,Brokerageandpremi
um.Shar
eandst ock.Ari
thmetic
Average-Si
mpleandWei ghted.Geometri
cAv er
age-Si
mpleandWei ght
ed.Geometr
icAverage-Simpleand
Weighted,Simpleandcompoundi nt
erest,Presentvaluefactorandannuityl
ogsandr eciprocal
slinear
equati
onHar monicmean.
Chapt
er2-Pl anningaSof twareProj
ect:I
ntr
oducti
on,Def
ining,t
hePr oblem,GoalsandsoftwareRequi
rement
Speci
fi
cati
on( SRS),Dev
elopingaSoluti
onStrat
egy,Pl
anningtheDev elopmentprocess,ThephaseLif
e-Cy
cle
Model,I
mplement ation&Sof t
waretesti
ng,Bl
ackboxTesting,Milest
ones, DocumentsandRev i
ews,Thecost
Model,ThePr ototypeLif
e-CycleModel,Successi
ve Versions.PlanninganOr ganizat
ionStr
uctur
e,proj
ect
Str
uct
ure,ProjectFormat/Functi
onalf
ormat.
Chapt
er3:
useri
nter
facedesi
gn:El
ement
s,moder
nGUI
,menus,
panel
s,er
rormessageset
c
Chapt
er4:usermanual
:Userpr
ofi
l
es,
cont
entst
rengt
hs,
andweeknessofmanual
,
COURSE404: AdvancedScri
ptingLanguages( XML,
WAP, WML)
I
ntroductiontoWAP,Emer genceofWAP,Feat uresandser vi
cesofWAP,Compar i
sonofWEBandWAP,
Wor ki
ng ofWAP,Component s ofWAP ( Br
owser s,Gateways,Applicat
ion Serv
er s)
,WAP ar
chi
tect
ure,
Pr
ot ocolsStacks,WAPdevelopmentenvir
onment .
WML,XML:I ntr
oducti
ontoWML&XMLAnat omy ,markups,el
ements,att
ribut
es,li
nks,vi
ewi
nginI
nternet
Explorerandotherbrowser
s,eventdri
venprogr
ammi ng,
styli
ng,f
ormat
ting,l
inks,i
nputs.
COURSE405: CoreJava
Overvi
ewofJav a,I
ntroducti
ontoObj ectOrient
edProgr
ammi ng,I
ntr
oduct
iontonetworkpr
ogramming,data-
ty
pes,Variabl
es,Var iabl
es,Arrays,Oper ator
s,Contr
olStatements,Methods and Cl
asses,i
nheri
tance,
PackagesandInter
faces.Inputout
put ,
Int
roductiont
oApplet
s.
7
COMMERCE(
BACHELOROFE- FIFTHSEMESTER)
Cour
se501:Logi
sti
candDi
str
ibut
ionManagement
Channelsf
orDi stri
buti
on: t
ypesofchannel s,channelsoff unctions, channel slevels
ChannelsDesignDeci si on:Analy zi
ngcust omerdesi redserviceout putlev els,establi
shingobjecti
ves
andconstr
aintsident if
ymaj orchannel s,evaluat
ingt hemaj oral t
er nati
v es.
Channelmanagementdeci sions:Select
ingchannel member s,traini
ngchannel member s,Moti
vating
channelmember s,evaluat i
ngchannel member s,modifyi
ngchannel arrangement s.
ChannelDynami cs:verticalmar keti
ngsy stem,hor izontalmar ket i
ngsy stem ,mul tichannelMar keti
ng
syst
ems,conf li
ct,
cooper at
ionandcompet iti
on,l
egal andet hical i
ssuesi nchannel r
elati
ons.
Marketi
nglogistics:Mar ketlogisti
cobj ectives,mar keti
ngl ogist i
csdeci sions,Or ganizat
ionlessons
aboutmarketlogistics.
Course502:CompanyAccount s
1.St atut
or yrecor dsofaccount stobemai ntainedbyacompany .
2.Account i
ngf orsharecapi taltr
ansacti
on- openingofsepar atebankaccount ,adjustmentof
ex cessappl icationmoney ,issueofshar esatpar ,atpremi um andatdi scount,account i
ng
treatment ;account ingtreat
mentandpr ocedur er el
ati
ngtodi sclosureofpr emium anddi scount
i
nt hebal ancesheet ,brokerageandunder wr iti
ngofshar es,for f
eit
ureandr e-
issueofshar e;
alterati
onofshar ecapital
;redempt i
onofpr eferenceshares-statutor
yr equir
ement s;di
sclosure
i
nannual return/bal ancesheet.
3. Issueofdebent ures-accounti
ngt reat mentandpr ocedur erelatingtounder writi
ngof
i
ssueofdebent ures,redempt ionandconv er sionofdebent ures,accept anceofdeposi t
s-basic
requirement s,tr
eat mentofi nterest
,deductionandpay mentoff ax ,et
c.
4. Account ingt reat
mentf oramalgamat ion,absorpt
ionandr econstructi
onofcompani es.
COURSE504:Ser
versi
deScr
ipt
ing(
ASP,
SQLSer
ver
)
Act
iveServerPages
Intr
oductiont oASP
VBScr iptinASP
Buil
tinObj ects
DatabasePr ogramming
Script
ingObj ect
s
ActiveServerComponents
I
ntroduct
iont oSQL,SELECTSTATEMENT,AggregateFunct
ions,
Groupbyclause,Havi
ngclause,
Orderbyclause,Combiningcondi
ti
ons&Oper
ators,
INandBETWEEN, Mathemat i
calFunct
ions,
TableJoi
ns, SQLInt
erpreter
Tablebasi
cs,
Sel
ect
ingdata,Cr
eat
ingtabl
e,i
nser
ti
ngi
ntoat
abl
e,Updat
ingr
ecor
ds,
Del
eti
ng
recor
ds,Dr
opatabl
e,AdvancedQuer
ies.
8
COURSE505: AdvanceJav a(JDBC, JavaBeans,JFC)
Cli
ent/Servermodel,
Networki
nginJAVA, RMI,JDBC, JAVAbeans, Ser
vlet
sandCORBA
(Fundament al
s,Ser
versi
deServersi
descript
ingservletswithJDBC,sessiontr
acki
ng,Cooki
esORC
rewri
ti
ng),CORBAcor eArchi
tect
ure,
CORBAser v
ices.Intr
oducti
ontoJav afoundat
ioncl
assesand
i
tsfeatures.
COURSE506:ManagementM.
I.
S.
9
BACHELOROFe-
COMMERCE(
SIXI
THSEMESTER)
COURSE601-
602: PROJECT/TRAI
NING
COURSE603: Entr
epreneur
shi
pDevel
opment
Entr
epreneur
ship:
Meani ng,
spi
ri
t,Scope,
corporat
eentr
epr
eneur
shi
p,I
nnov
ati
on&Ent
repr
eneur
shi
p,Success
fact
orsforEnt
repreneur
s.
Feasi
bil
it
yofPlanni
ng:Concept
,PlanResponsibi
l
ity
,TheFour-st
agegr owthmodel
.ProductConcept&
Prot
ecti
on:Product
sandTechnology,
Identi
fyi
ngopport
unit
ies,Productdevel
opment
,Patents,
Trademar
ks&
Copyri
ghts.
Mar keting:Mar ketingConcept s,Mar keti
ngr esearch,Marketsfocusedororgani
zati
ons,Sour
ceofmar ket
i
ntelli
gence, I
mplicationofmar ketresearch.
Fundament al
sofMar ket
ing–Pr oductsconcept s,Dist
ri
buti
on,Promoti
on,Pr
ici
ng,Marketi
ngStrat
egies,The
mar ketpl an.
Organi zing&Fi nance:Mar kethumanr esourceneed&ski ll
s,l
egalformsofbusinessinperspecti
ve,sol e
proprietorship,par tnerships,cor porat
ions,Assetmanagement ,Equit
yf i
nanci
ng,v ent
ure capi
tal,debt
fi
nanci ng, Gover
nmentPr ograms.
COURSE605: Cy berlaws
I
ntroductionandBasi cunderstandingofl egalaspect s&gener all aws,r elevantpr ovisionofconst i
tut
ionof
I
ndiaappl icableincyberspace.Aut hori
tyandscopeoft heGov t.tor egulatecy berwor ld,conceptofproper ty
i
ncy berlaws, Rightofinformati
onpr i
vacyissuesandaccessr i
ght ,Hi storical backgroundI .T.Act2000,object
oftheAct .Of f
encesandpenal ti
esundert heAct .Precaut i
onswhi l
eent eringi ntoon- l
inecont r
act,Sett
ingup
Business,secur i
ty,Ty pes of comput erf raud,t hef tof i nfor mat ion,l acking/Cracking,web cat chi ng,
Unauthorizedmodi fi
cationofcomput erpr ogramsanddat a,I nfringementofI nt
ell
ect ualpropert
yr ights,
i
ssuesofj uri
sdicti
onincomput ercri
mes,pot ent
ialliabil
i
tyofi nt ermedi aries,serv i
cepr ovider
sandnet work
users,copy r
ightsandr elat
edissues,patenttrademar ks,Digit
al signat ure.
COURSE606: FinancialManagement
Introduct i
on: Scopeandnat ureofFi nanci alManagement ,Goal soft hefi
rm, Fi nancialfuncti
ons.
Financi alstatementanal ysis:Meani ng, Importance,Limitations, rat
ioanal y
si s,Fundsf lowanal ysi
s,Cashf low
anal ysis,compar ati
vef inancial statement seffectofPr i
cel evel changes.
Financi alDeci sions:Theor yoff i
nanci alcov erageEBI T-EPSanal y
sis;Relat ionshipoff inancialCoveraget o
oper at i
ngcov erage, conceptofcapi talstructure;capit
alstr uctureplanning, Feat uresandPr incipl
esofagood
capi talstructure.
Costofcapi t
al:Meani ng,Concept ,I mpor t
ance,Comput ationofcostofdebt ,preferenceshar esequityand
retainedear ni
ngs, wei ghtedav eragecostofcapi t
al.
Invest mentDeci sions:Capi talbudget ing;Concept ,Signifi
canceandPr ocess,Capi t
alBudget ingTechni ques,
capi talrati
oning, Nonf i
nanci alfactor si ncapitalbudgeting, i
nvest mentdeci sionsunderuncer t
aint
y.
Dividend Deci sions:Fact ors ef fect i
ng Di vidend policy,Di vidend model s,Di vi
dend pol icy i
n pr acti
ce
managementofr etainedear ni
ngs; Issuesofbonusshar es, M-M appr oach.
Wor king Capi t
alDeci sions:Concept ,Est i
mat ion and modeand sour ceoff inancing ofwor king capital
Management ,ManagementofCash, receivablesandi nventor y
.
10