Sip Report Mozo Hunt (1)
Sip Report Mozo Hunt (1)
ROOL NO.:24100923001
DATE:
ACKNOWLEDGEMENT
I am grateful to Mrs. JAYITA CHARABORTY TPO of SWAMI
VIVEKANANDA INSTITUTE OF SCIENCE AND TECNOLOGY.
Dakshin Gobindapur,Rajpur Sonarpur, who has provided
facility to make this successful one
I express my sincere gratitude to my corporate mentor
Mrs. Sweta Singh for her valuable guidance as and when I
required, moral support, their persistent encouragement
during project work and of course, for giving freedom during
my project by which I enthusiastically completed it within
stipulated time.
I would also like to thank all the staff member of Mozo Hunt
Pvt Ltd, whose good wishes were behind the success of this
project. As extending my words I am thankful to my family
and friends who have helped and supported me to make this
project a suscess.
TABLE OF CONTENTS
SL NO. PARTICULARS PAGE NO.
1 CERTIFICATE 2
2 DECLARATION 3
3 ACKNOWLEDGEMENT 4
4 EXECUTIVE SUMMARY 5-8
5 The Area of Internship and Learning 8-11
Objectives
6 Profile of the Organization 12-23
7 Job Description and Functional Profile 23-29
8 Learning Experience and the Insights Gainer 30-32
9 Research Methodogy 32-40
10 Recommendations and Conclusion 40-43
11 Reference 44
EXECUTIVE SUMMARY
Chapter 1:
The Area of Internship and Learning Objectives
Introduction
I had undertaken this project as a part of my summer
Internship Program in my MBA Course curriculum. The report
is based on the eleven weeks training in Mozo Hunt Pvt. Ltd,
which is into the Digital Media House founded in 2021.
The products of the company are as follows:
• E-Newspaper
• E-Magazines
• UG/PG Courses
• Blog Writing
AREA OF INTERNSHIP
The area of Internship was marketing, and the topic was to
study and analysis the “Sales Generating Strategy and Online
marketing for MozoHunt Pvt. Ltd”.
In this I have segmented the market in order to know the
target audience, created a pitch in order to tell the customer
about the advantages of the product. I have connected with
my friends and family, coaching institutions in order to make
sales. To attract the institution, I had provide 7 access rather
than 5 access in 1 subscription. I had also done online
marketing for the product of the company. I had done online
marketing through LinkedIn, Email, Google so that I can
connect to more people and providing them the information
about the product.
The study of customers helps firms and organizations
improve their marketing strategies by understanding issues
such as how the Psychology of how customer think, feel,
reason, and select between different alternatives; The
Psychology of how the consumer is influenced by his or her
environment (e.g., culture, family, signs, media); The
behavior of customer while purchasing a product or other
marketing decisions.
Apart from this I have done human resources work also. In
this I had done collaboration with more than 50 colleges, in
which I help the organization for building the professional
relationships with Colleges and Institutes and I also had
scheduled the interview of the interested candidates for
Internship.
Learning Objectives
1. Customer relationship- Under the “customer relations”,
we can include all the internships whose missions are close to
customer reception or guests’ services. In order to ensure
that customers have a great user experience, the customer
relations intern is in charge of making the initial contact with
customers. Of course, the job varies greatly depending on the
industry and the size of the business. However, he is always
aware of the terms of use of products or services that are
commercialized by his company.
2. Sales Pitching- A sales representative often only has one
opportunity to make a positive impression on a prospective
client. A sales pitch is the ideal technique to get their
attention, explain your offering in detail, and offer a simple
way for them to either buy the good/service or learn more.
It's imperative that you have at least an outline of your
talking points before meeting with potential customers.
3. Customer relationship management- Customer
Relationship Management (CRM) is an essential business tool
for companies to track and organize their current and
prospective customers and partners. In order to build closer
relationships with clients, CRM is the technique utilized to
understand their requirements and demands. CRM uses a
combination of human resources and modern technology to
gain an insightful perspective into the behavior of customers
and what they value. One of the main goals of our CRM
department is to build up a rapport with clients and partners
and establish long lasting connections to ensure that the
services provided are up- to-date and that all details and
contact information is relevant for the targeted market.
4. Communication management- Identifying the target
audience is the first stage in managing integrated marketing
communication. You need to understand who all are the
customers who would actually benefit from your products.
Understand their needs and expectations. The second step is
to know what you intend to communicate.
5. Communications advisor- A communications advisor is a
public relations and media specialist whose responsibilities
include preserving and enhancing their organization's
reputation. As a communications advisor, your job duties
vary based on the size of the company. To act as counsel and
advisor to the client on communications matters. To maintain
positive working relationships between the client and
Communications and Information Branch.
Chapter 2
Profile of the Organization:
INTRODUCTION
About E-Media Industry
The Indian e-media market is growing rapidly and represents
a new sector for the economy. Indian M&E industry is on the
verge of a robust phase of expansion, supported by
increasing consumer demand and increased advertising
revenue, demonstrating its resilience to the world. The
industry has largely been driven by increasing digitization and
higher internet usage over the last decade. Internet has
almost become a mainstream media for entertainment for
most of the people. Media is consumed by audience across
demographics and various avenues such as television, films,
out-of-home (OOH), radio, animation, and visual effect (VFX),
music, gaming, digital advertising, and print. India’s
advertising revenue is projected to reach Rs. 789 billion (US$
10.81 billion) in FY22 from Rs. 726 billion (US$ 9.94 billion) in
FY20. India’s advertising revenue is forecast to expand at a
CAGR of 4.3% between FY20 and FY22. Digital advertisement
revenues are likely to outweigh TV advertising revenues by
FY21; an achievement previously projected to occur only by
FY23. Digital advertising emerged as the second-largest
advertising medium in India; generated revenues worth Rs.
199 crores (US$ 2.73 billion) in FY20.
CHALLENGES OF E-MEDIA INDUSTRY
Lack of Transparency.
Compliance with laws/regulations.
Challenges with respect to taxation.
Threat to media channels.
Hurt and life threats to people working in the industry.
Concern relating to Data Privacy. Licensing
requirements.
Copyright issues. Adaptation challenges. Lack of
financial support.
Discrimination and lack of effort.
It leads to individualism.
People watch too much television and spend too much
time online.
Socialization with friends, family, and neighbors suffers
as a result.
Some media content is inappropriate for young
audiences. It can be challenging to restrict children's
access to such material.
Newspaper is geographically selective.
Increase in advertisements in television and radio is
making them less attractive.
The internet presents opportunities for imposters, fraud
and hacking
ABOUT THE COMPANY
Mozo Hunt is Digital Media House Our Website Designed is
just like Digital Library it is an online learning and Reading
Material platform for course-specific study resources. Lakhs
of professionals’ trust Mozo Hunt to learn about any topic
quickly from subject matter experts. Mozo Hunt was
established in 2021 with the intention of facilitating
knowledge sharing, and it has since developed into a premier
source for expert material. With over a lakh uploads across
all Indian institutions and content categories, it is currently
one of the most popular and reputable websites in India. As
they look for assistance and resources to better understand
and remember their projects, assignments, and case studies,
students are supported by Mozo Hunt on their individual
learning journeys. Students can contribute their own
materials or subscribe to gain access to lakhs of learning
resources, such as study aids and practise problems. Quickly
increase your knowledge with clear, well-presented content
from leading authorities.
CIN/LLPIN/FCRN U74940DL2021PTC387941
NEWSPAPERS
They provide Newspapers in 4 different languages like Hindi,
English, Telugu and Marathi and in a individual languages
they provide 2 to 3 types of papers.
• If we talk about English Newspaper they provide Times
of India, The Business Standard, and The Telegraph.
• In Hindi Newspaper they provide Jansatta, Navbharat
Times.
• In Marathi Newspaper they provide Loksatta.
• In Telugu Newspaper they provide Namasthe Telangana,
Mana Telangana.
MAGAZINES
They provide 7 categories of International Magazines like:-
• Sports/Health
• News/Politics
• Fashion/Style
• Business/Finance
• Traveler/Outdoor
• Food/Diet
• Science/Technology
In each category they provide approximately 30 to 35
magazines. The all magazines are the authorized magazines.
The worth of individual magazines is approximately 5$ to
10$.
UG/PG COURSES
In the UG/PG courses category they provide 3 segments:
Human Resource, Finance and Marketing in which they
cover:-
• Case Studies
• Assignments
• Project reports
Chapter 3
Job Description and Functional Profile
Functional Objectives of the position:
OBJECTIVES
SALES PROCESS
Prospecting: Given a comprehensive list of prospective
clients in each segment. The list consisted of all the
details of the clients including name, email id and phone
no. Etc.
Pre-Approaching: Started approaching customers did
cold calling, pitching them about the product and the
benefits.
Presentation: Provided all the necessary information to
the customers regarding the company subscriptions and
detailed information about the benefits of taking the
subscriptions offered them 7 accesses on every
subscription of Rs.4900.
Proposal: Framed a proposal to offer the customers and
for collaborating with institutes and colleges.
Follow-up: Took follow-ups every day to know if the
customer shows interest in buying the subscriptions.
MAIN TEXT
1. SALES
Business to Consumer (B2C)
Throughout the SIP, I contacted all our potential clients
and pitch them about our product by giving them the
best services at the best rates and convince them to
take subscriptions of different newspapers, magazines
and UG/PG Courses, also I provided 2 more access on
one subscription to boost up the sales of the company.
In the whole SIP the total revenue generated by me was
INR 2999. So, the B2C task was carried out well.
4. Collaboration Process
After data mining comes contacting the TPO’s and provides the
details about the internship by sharing the job description of the
company.
Follow Up
After getting the list of students if the number students are less
than or equal to 20 then I scheduled interview and if the
number of students is more than 20 then I scheduled an
assessment test.
Achievements
Chapter 5
Research Methodogy
Primary Data
1. Which Newspaper would you like to read?
Virtual
Physical
NEWSPAPER
VIRTUAL=63.6%
PHYSICAL=36.4%
SUBSCRITION
9 months=45.5%
3 months=45.5%
6 months=9%
12 months=0.0%
Online=54.5%
Offline=45.5%
Yes=72.7%
No=9.1%
May Be=18.1%
Online Courses
MOZO HUNT=81.8%
Unacademy=9.1%
Coursera=9.1%
6. Do you find subscription prices reasonable?
Yes
No
May Be
PRICE
Yes-81.8%
May Be=18.2%
No=0%
MATERIAL CONTENT
Yes=63.6%
No=18.2%
May Be=18.2%
8. How is the quality content on MOZO HUNT platform?
Good
Medium
Excellent
Bad
QUALITY CONTENT
Good=36.4%
Medium=27.3%
Excellent=18.2%
Bad=18.2%
Once in a week=63.6%
Regularly=27.3%
Twice in a week=9.1%
DIGITAL LIBRARY
Yes=81.8%
No=0.0%
May Be=18.2%
11. Have you recommended MOZO HUNT products to
anyone?
Would recommend
2
1
Wouldn’t recommend
MOZO HUNT
Would recommed=54.5%
2=27.3%
1=18.2%
Wouldn’t recommend=0.0%
MAGAZINE
Yes=72.7%
No=27.3%
May Be=0.0%
Chapter 6:
Recommendations and Conclusion
Recommendations
Conclusion
During these days of internship, I learned a lot of things. The overall
journey from the first day is challenging and I overcome all
challenges and give my best as possible at every point in time.
Concluding the report of Mozo Hunt is a leading name in the e-media
industry.
The work which I have done in the marketing and human resource
field is interesting and knowledgeable. I have gained so much
knowledge from the ground level. I get to know about the Company,
its products and services. I had learnt how to use STP which helps me
to analyze my target market. After knowing about the product and
services I create a pitch to convince the customers. I had learnt about
the customer buying behavior and I had achieved my sales target
which is around 7000-15000. It helps me to increase my convincing
skills and brush up my communication skills and it also boosts my
confidence to deal with the customers. I have learned the benefits of
the B2C and E- media industries. I had learnt how to do the data
mining process. I had collaborated with many different colleges and
institutes. I had built strong relationship between company and
other organizations/colleges.