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INDUSTRIAL TRAINING AT FORAGE(ACCENTURE)

DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING

Submitted in partial fulfillment of the requirement for the VII semester

Bachelor of Technology
By

KARTIK PANDEY

2161204
Under the Guidance of

Mrs. Senam Pandey

Assistant Professor
Department of CSE

GRAPHIC ERA HILL UNIVERSITY, BHIMTAL CAMPUS

SATTAL ROAD, P.O.
BHOWALI, DISTRICT-
NAINITAL-263132 2024- 2025
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 STUDENT’S DECLARATION

I affirm that the Industrial Training report titled “INDUSTRIAL TRAINING AT

FORAGE(ACCENTURE)” being submitted in partial fulfillment of the requirements for the Bachelor
of Technology in Computer Science and Engineering award is the original work I carried out. It has
not formed part of any other project work submitted for the award of any degree or Bachelor of
Technology either in this or any other Institution.

Date:12/12/2024 ……………….

(Full signature of the student)

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 CERTIFICATE

This is to certify that Mr Kartik Pandey has satisfactorily presented Industrial Training. The

training is on Data Analysis and Visualization in partial fulfillment of the seminar presentation

requirement in 7th semester of B-tech (CSE) degree course prescribed by Graphic Era Hill

University Bhimtal campus during the year 2024-2025.

Mrs. Senam Pandey Dr. Ankur Bist

(Presentation Coordinator (HOD, CSE Dept.)

and Mentor)

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CERTIFICATE

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 ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regard to my guide Mrs Senam

Pandey for his exemplary guidance, monitoring, and constant encouragement throughout the course. The

blessing, help, and guidance given by him from time to time helped me throughout the project. The

Success and outcome of this course required a lot of guidance and assistance from many people, and I am

extremely privileged to have got this all along the completion of my report. All that I have done is only

due to such supervision and assistance and I would not forget to thank them. I am Thankful to and

fortunate enough to get constant encouragement, support, and guidance from all the people around me

which helped me in completing my online course.

Kartik Pandey

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 ABSTRACT

This report highlights the outcomes of my virtual internship with Forage(Accenture), where I contributed
as a Data Analyst to optimize the Social buzz’s content strategy. The primary objective was to analyse a
large dataset to uncover audience preferences and identify the top-performing content categories that drive
engagement and popularity. Through systematic methodologies—data cleaning, exploration, modelling,
and visualization—I identified that categories such as animals, science, healthy eating, technology, and
food accounted for 34% of total platform popularity. These insights were translated into actionable
recommendations to focus on high-performing categories, improving content relevance and resource
allocation.

The internship also offered significant learning opportunities, allowing me to strengthen my technical
expertise in tools like Python, Excel, and PowerPoint. I tackled challenges such as data quality issues and
presenting complex findings to stakeholders, enhancing both problem-solving and communication skills.
This experience not only provided valuable insights into data-driven decision-making but also prepared
me for future professional roles in the field of analytics.

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TABLE OF CONTENTS

1. INTRODUCTION.......................................................................7

2. OBJECTIVES AND GOALS.....................................................8

3. TASKS AND RESPONSIBILITIES.........................................8

4. METHODOLOGIES..................................................................9

5. TECHNOLOGIES USED..........................................................10

6. CHALLENGES AND SOLUTIONS.........................................11

7. OUTCOMES...............................................................................12

8. INSIGHTS CHARTS..................................................................13

9. CONCLUSION............................................................................16

10....................................................................................REFERENCES 17

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 INTRODUCTION
The industrial training program at Forage(Accenture) provided an excellent opportunity to gain hands-on
experience in front-end development. This report outlines my virtual internship, during which I undertook
a project on Data Analysis for one of there clint Social Buzz. The training emphasized technical growth,
problem-solving, and project management, offering practical insights into the Data Analytics domain.

ABOUT THE COMPANY

Accenture is a leading global professional services company specializing in digital, cloud, and
security solutions. Headquartered in Dublin, Ireland, it operates in over 120 countries, providing services
across strategy, consulting, technology, and operations. Established in 1989, Accenture has evolved to
become a pioneer in innovation and digital transformation, partnering with clients from various industries
to help them achieve high performance and create value. With a strong focus on sustainability and
inclusion, the company leverages cutting-edge technology to drive impactful solutions, making it a trusted
name in the consulting and technology space.

OVERVIEW
Social Buzz is a leading platform for content sharing, offering diverse categories such as
animals, technology, food, and science. The platform faces challenges in identifying content that resonates
most with its audience, resulting in missed opportunities for maximizing engagement. The Analytics Team
was tasked with analyzing audience preferences to provide actionable insights for optimizing content
strategy.

My Role
As a Data Analyst in the Analytics Team, my primary responsibility was to analyze Social
Buzz's dataset, uncover audience preferences, and identify high-performing content categories. My work
involved data cleaning, exploration, and visualization to derive insights that could guide the company's
decision- making process. Collaborating with senior analysts and stakeholders, I also contributed to
strategic recommendations to enhance content engagement and drive growth.

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OBJECTIVE AND GOALS

 The primary objective of my internship was to assist Social Buzz in optimizing its content
strategy by leveraging data analytics. To achieve this, I focused on the following goals:
 Audience Insight Generation: Analyze Social Buzz’s dataset to understand audience preferences,
including reactions to different content categories such as animals, technology, food, and
science.
 Identifying Top-Performing Categories: Pinpoint the content categories that contribute the most
to audience engagement and platform popularity.
 Data-Driven Decision Support: Provide actionable insights and recommendations to guide
Social Buzz in focusing its resources on high-impact content.
 Skill Development:
 Enhance technical skills in data analysis, visualization, and modeling using tools like Python
and Excel.
 Build soft skills such as communication, teamwork, and presentation of data-driven findings
to stakeholders.
 This internship was structured to deliver impactful results for Social Buzz while offering
valuable learning opportunities to enhance my expertise as a Data Analyst.

TASKS AND RESPONSIBILITIES

During the internship, I undertook the following tasks and responsibilities:

1. Data Analysis:
o Cleaned and prepared large datasets for analysis.
o Explored trends and relationships between content categories and audience sentiments.
2. Insights Extraction:
o Identified the top 5 content categories contributing 34% to total popularity.
o Highlighted audience preferences, particularly for animals, science, and healthy eating.
3. Collaboration:
o Worked closely with senior analysts to validate insights and ensure alignment with
business objectives.
o Participated in team discussions to refine the analysis process.
4. Reporting and Presentation:
o Created visualizations and summaries of key findings.
o Presented insights and recommendations to stakeholders, linking them to the
company’s goals for growth and engagement.

These tasks were instrumental in supporting Social Buzz's content optimization efforts and provided a
valuable learning experience for me as a Data Analyst

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METHODOLOGIES

The methodologies used during my internship followed a structured data analysis workflow to ensure
accuracy and actionable insights:

1. Data Understanding:
o Gained familiarity with the dataset, which included variables like content type,
audience reactions, sentiments, and popularity metrics.
2. Data Cleaning:
o Removed irrelevant or duplicate entries, handled missing values, and standardized
formats to ensure the data was consistent and reliable.
3. Data Exploration:
o Conducted preliminary analysis using techniques such as frequency counts and
descriptive statistics to uncover trends and relationships.
o Analyzed reactions and sentiments across content types to identify patterns.
4. Insight Extraction:
o Used statistical methods and visualization tools (e.g., Excel, Python) to derive
actionable insights, such as the top-performing content categories contributing to
audience engagement.
5. Data Modeling:
o Quantified the impact of specific content categories on overall popularity and
engagement using metrics like reaction scores and sentiment analysis.
6. Reporting:
o Summarized findings in reports and visual presentations, emphasizing key
audience preferences and strategic recommendations.

These methodologies ensured a thorough and systematic approach to analyzing data and providing insights
that aligned with Social Buzz’s objectives.

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TECHNOLOGIES USED

1. Microsoft Excel:
o Utilized for initial data exploration, cleaning, and performing basic statistical analysis.
o Created pivot tables and charts to summarize trends and visualize key insights effectively.
2. Python:
o Leveraged for advanced data analysis, including data cleaning, transformation, and
statistical modeling.
o Used libraries like:
 Pandas: For handling and manipulating large datasets.
 Matplotlib/Seaborn: For creating detailed visualizations.
 NumPy: For numerical computations.
3. PowerPoint:
o Designed presentations to showcase insights and recommendations visually to stakeholders.
o Ensured clarity and impact through clean layouts and charts.
4. Power Query:
o Applied within Excel for automating data transformation tasks, making the process
efficient and repeatable.

These tools were pivotal in ensuring accuracy, efficiency, and clarity throughout the data analysis and
reporting process.

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CHALLENGES AND SOLUTIONS

1. Challenge: Data Overload

o Issue: The dataset was large and complex, making it challenging to identify relevant
patterns initially.
o Solution: Used Python libraries like Pandas to filter and preprocess the data efficiently.
Organized data cleaning steps systematically to ensure consistency.
2. Challenge: Data Quality Issues
o Issue: The dataset contained missing values, duplicates, and inconsistent formats.
o Solution: Applied data cleaning techniques in Excel and Python to remove duplicates,
handle missing values, and standardize formats for analysis.
3. Challenge: Identifying Key Metrics
o Issue: Determining which metrics best represented audience preferences and content
performance was unclear at first.
o Solution: Collaborated with senior analysts to prioritize key variables (e.g., content type,
sentiment) and conducted exploratory analysis to validate choices.
4. Challenge: Presenting Insights Effectively
o Issue: Translating complex data into clear, actionable insights for stakeholders required
effective visualization.
o Solution: Used Excel and PowerPoint to create easy-to-understand charts and summaries,
emphasizing key findings and their business implications.

These challenges provided valuable learning opportunities, enabling me to develop problem-solving and
analytical skills crucial for data-driven decision-making.

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KEY OUTCOMES AND CONTRIBUTIONS

1. Identification of Top Categories:

o Discovered that the top 5 content categories—animals, science, healthy eating,
technology, and food—accounted for 34% of total platform popularity.
2. Audience Preferences:
o Highlighted audience interests in specific topics, providing insights to optimize Social
Buzz’s content strategy.
3. Actionable Recommendations:
o Suggested focusing resources on high-performing categories to maximize engagement
and streamline content efforts.
4. Data-Driven Insights:
o Provided clear evidence of the impact of content categories on platform
performance, helping stakeholders make informed decisions.
5. Efficient Processes:
o Streamlined data cleaning and analysis workflows, ensuring accuracy and repeatability
for future projects.

These outcomes directly supported Social Buzz’s goals of improving engagement and scalability through
targeted, data-informed strategies.

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INSIGHTS

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.

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 CONCLUSION

The virtual internship provided an invaluable opportunity to apply data analytics skills in a professional
setting. By analyzing Social Buzz's dataset, I identified the top-performing content categories and
uncovered key audience preferences that contribute significantly to engagement and popularity. The
insights and recommendations presented offer a clear roadmap for optimizing the platform’s content
strategy, ensuring efficient resource allocation and maximizing impact.

This experience not only enhanced my technical and analytical skills but also strengthened my ability to
derive actionable insights and communicate them effectively to stakeholders. It was a fulfilling learning
journey that has prepared me for future challenges in the field of data analytics.

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BIBLIOGRAPHY

 https://pandas.pydata.org/
 https://www.excel-easy.com/
 https://matplotlib.org/
 https://powerbi.microsoft.com/
 https://www.theforage.com/

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