ASSESSMENT ANSWER BOOKLET

FULL NAME
STUDENT ID NVR TERM 6 YEAR 2024

UNIT NAME Create multiplatform advertisements for mass media

BSBMKG551 15/12/2024 DATE

UNIT CODE DUE DATE
SUBMITTED
TRAINER NAME Psalm de Castro

Student Declaration

By submitting this assessment, I acknowledge and agree that:

1. I declare that this assessment has been completed by me and is my own work.
2. I have read and understood the assessment requirements for this unit.
3. This assessment is submitted in accordance with the NVR Copying and Plagiarism Policy.
I also understand the serious nature of academic dishonesty (such as plagiarism) and
the penalties attached to being found guilty of committing such offences.
4. No part of this assessment has been copied from any other source without
acknowledgement of the source.
5. No part of this assessment has been written by any other person, except to the extent
of collaboration and/or group work as defined in the assessment.
6. A copy of the original assessment is retained by me and that I may be required to
submit the original assessment to the trainer upon request.
7. I am aware that assessments are completed within a simulated work environment.
8. I am aware of my appeal rights.

Student Name

Date

Assessment Answer Booklet - Task 2

BSBMKG551
 Create multiplatform advertisements for mass media

You only need to submit the answers of the assessment tasks to your trainer. Please do not
submit the questions and any instructions in red.

Task 2 – Project Portfolio

Please read Assessment PDF document page 11 to 16 to understand the
requirements for this Task 2.
Please also read the following documentations that can be found on the Appendices section in Moodle
in order to complete this Task 2:

 Project Portfolio to understand what documents need to be completed for Task 2.

 Simulation Pack to understand about the Case Study Business you can use for this Task.
Student name:

Assessor:

Date:

Business this assessment is NVR Education (My College)

based on:
 Section 1: Plan for the multiplatform advertisements for mass media

Summarise advertising requirements

Review the advertising policy and procedures below. You are required to highlighting any relevant information as evidence that you read and
interpreted the documents.

Multiplatform Advertising Policy and Procedures

Purpose
This document directs NVR Education’s compliance with legislation and regulations relevant to marketing practices, as well as standards and codes such as the
Advertising Standards Bureau (ASB) codes of conduct.

This policy applies to all employees and external providers involved in the promotion of NVR Education.

Definitions
Marketing and advertising materials refers to all materials printed or published that are related to NVR Education.

Policy
All marketing and advertising conducted by NVR Education will be accurate and ethical.

Detailed written procedures regarding marketing and advertising are available to all staff at NVR Education and are included in employee induction packs.

Employees should always use standard templates provided for documenting marketing activities.

Employees should always seek approval from designated authorities for marketing activities.

All marketing material must:

 Adhere to Privacy Act. Do not use personal images, information for marketing purposes without express written consent.

 Adhere to Do Not Call Register legislation. Potential customers on the Do Not Call Register must not be called for marketing purposes.

 Adhere to anti-discrimination policy. Images or written material must not portray any group or individual in a negative, offensive or stereotypical way on the
basis of gender, marital status, etc.

 Be conducted in a safe and responsible manner to minimise risk to health and safety of NVR Education employees and the general public.

 Not include spam campaigns.

 Adhere to the Competition and Consumer Act 2010 (formerly the Trade Practices Act). Employees must not:

o attempt to induce individuals to place their personal interests above those of NVR Education

o attempt to restrict competition by:

 inducing a competitor or customer to breach a contract with a third party

 obtaining unauthorised access to classified or proprietary information or documents

 securing an unfair competitive advantage.

o violate any law or regulation

o engage in any activity that could damage the reputation of NVR Education

o give false or misleading information or advice in relation to:

 claims of products or services: price, benefits, etc.

 the environment and sustainability of NVR Education

 the ethical conduct of NVR Education

 any other claims.

 Where relevant, adhere to standards and codes of practice regarding specific types of media such as radio, television or the Internet.
Organisational You are required to summarise the policies and procedures for developing multiplatform advertising, including any
requirements requirement for documenting key findings. Make notes on the policies and procedures as proof that you’ve read and
Which policies and interpreted textual information.
procedures describe your
organisation’s Refer to the advertising policy and procedures in the Simulation Pack.
requirements for
multiplatform advertising?

Summarise the
requirements (including
requirements for
documenting key
findings).
Task requirements You are required to summarise the task objectives and audience.
What are the task You are also required to outline the timeframe and budget requirements.
objectives?
Objectives:
Who is the target
audience? Budget:

What are the timeframe Timeline:

requirements for the
advertisement? Target audience:
Summarise the budget
available for the
multiplatform advertising
campaign.
Establish the multiplatform mass media advertising campaign
You are required to select three (3) different platforms each targeting a different audience to advertise on. Please complete the table to summarise
the requirements for each platform.
You have the freedom to select your own platforms. Your selections should meet the task objectives and requirements and represent three (3)
different advertising platforms. A range of audiences should be targeted across the different adverts.
Note:
Each platform should target a different audience.
You may use any appropriate tool to develop the schedule and timeline (table, spreadsheet, project planning software etc.).
You will need to do research of what it costs to advertise on your chosen platforms. You may use any appropriate tool to record the budget (table,
spreadsheet, accounting software etc.).
The following websites provide legislation, standard and codes of practice relevant to multiplatform advertisements:
Website 1: https://www.legislation.gov.au/Details/C2018C00437
Website 2: https://www.legislation.gov.au/Details/C2014C00076
Website 3: https://www.legislation.gov.au/Details/C2020C00103
Website 4: https://adstandards.com.au
Website 5: https://www.accc.gov.au/accc-book/printer-friendly/29527
 Platform 1 Platform 2 Platform 3

Choose platform

Which platform will you

use?

How does this platform

meet the task objectives?

Objectives

What are the objectives

for the advert on this
specific platform?

Target audience

Who is the target

audience for the advert on
this specific platform?

Remember that each

platform should target a
different audience.

Timeline and schedule

Establish a schedule for

the development and
implementation of the
advert.

You may use any

appropriate tool to
develop the schedule and
timeline (table,
spreadsheet, project
planning software etc.).

You may either describe

the schedule in the space
provided or attach it to
this section of the
portfolio.

Budget You should conduct research to You should conduct research to You should conduct research to
Establish the budget for determine actual costs. determine actual costs. determine actual costs.
the advert.

You may use any

appropriate tool to record
the budget (table,
spreadsheet, accounting
software etc.).

You may either describe

the budget in the space
provided or attach it to
this section of the
portfolio.

Attach proof of your

research to determine the
costs (e.g., quotes,
website screen shots etc.).

Platform requirements You should conduct research to You should conduct research to You should conduct research to
List the platform determine actual requirements, e.g., determine actual requirements, e.g., determine actual requirements, e.g.,
requirements including file size and format, tacking etc. file size and format, tacking etc. file size and format, tacking etc.
implementation
requirements.

Legal requirements Summarise the legal requirements for advertising on the selected platform.

What legislation should be Consider the following:

considered (list at least
 Privacy Act 1998
one).

Summarise the legal  Australian consumer law (Competition and Consumer Act 2010)
requirements for
advertising on the
selected platform.
Ethical requirements Consider the following code: The Australian National Association of Advertisers Code of Ethics
Which codes of practice What are the ethical requirements for advertising on the platform?
apply (at least one)?

Identify any standards

that apply (at least).

What are the ethical

requirements for
advertising on the
platform?

Confirm requirements You are required to draft an email to the client to confirm the requirements with them.
Insert a screen shot of
your draft email to the To: Client
client to confirm the
requirements. Subject: Advertising requirements
Alternatively, attach is to
the portfolio. Attachment: NA

Dear Client,
You are required to draft an email to the client to confirm the requirements with them. The text of the
email(s) should be in grammatically correct English, written in an appropriate (polite, business-like) style.
Regards,
Your name

A screenshot of your email is not required.

Plan the adverts
You are required to plan the adverts by completing the table below.

Platform 1 Advert Platform 2 Advert Platform 3 Advert

Aesthetics

What are the aesthetic

requirements (e.g., colour,
size, style, shapes etc.)?

Design

Outline your basic design

ideas.

Attach any
drawings/sketches/plans to
your portfolio.

Message

What message do you want

to convey?

How is this message

effective?

Software and technology

What software and

 Platform 1 Advert Platform 2 Advert Platform 3 Advert

technology will you use to

create the adverts?

What is the purpose of the

software/technology?

What are the specific

functions of the technology?

List the key features of the

digital system or tool.

Technical requirements

Based on your design idea

and software/technology
choice, summarise the
technical requirements to
develop the advert.
Attachments.

Attach: Policies and procedures (with highlighting/notes) ☐

Advertising brief ☐

Timeline/Schedules (if not described in the space provided) ☐

Budgets (if not described in the space provided) ☐

Research to determine costs ☐

Draft email to confirm requirements (if a screenshot has not been included) ☐

Design ideas ☐
 Section 2: Develop multiplatform advertisements

Develop multiplatform advertisements

Develop adverts You are required to develop three (3) adverts for different platforms, as planned for in the
How do the adverts meet the task previous section. They should describe how these adverts meet task objectives, client, and
objectives? platform specifications.
How do the adverts meet the client The adverts should reach a variety of audiences and have an effective message.
requirements?
You are required to attach evidence of the three (3) adverts you developed (for different
How do the adverts meet the
platform specifications? platforms) to your portfolio.

Attach evidence of the three adverts Please consult your trainer for further information and instructions.
you developed (for different
platforms) to your portfolio.
 Consult with client

Insert a screen shot of your draft

email to the client to seek feedback To: Client
and consult regarding
implementation. Alternatively, Subject: Advertisement requirements
attach it to your portfolio.
Attachment: NA

Dear Client,
You are required to draft an email to the client to confirm the advertisement requirements
with them. The text of the email(s) should be in grammatically correct English, written in
an appropriate (polite, business-like) style.
Regards,
Your name

A screenshot of your email is not required.

Note: Your client (trainer) will provide you with some feedback and provide input on how you should implement the advert.
Please communicate with your trainer to obtain his/her feedback. You will use the feedback received to complete the following
section 3.
Attachments.

Attach: 3 adverts (for different platforms) ☐

Draft email to seek feedback and consult with client (if a screenshot has not been included) ☐
 Section 3: Implement and review multiplatform adverts
Implement and review adverts
You are required to implement and review your adverts based on the feedback and input
provided by the assessor in response to their email (end of Section 2).
Please consult your trainer for further instructions.

Platform 1 Advert Platform 2 Advert Platform 3 Advert

Implement advert

What input did the client provide?

How did you implement the advert?

How did you consider the platform

specifications when implementing?

Insert screen shots or attach proof of how

you implemented the advert.

Feedback

What feedback did you receive from the

client about your advert?

What did you do well?

How can you improve in future?

Attach your documented key learnings

(following the requirements of your
organisation).
Documented key findings for the case study
Use the feedback received from your trainer in the previous section to evaluate the
advertisements across multiple platforms.
Follow your organisational policies and procedures to document key learnings.
You are required to document the feedback and key learnings in a feedback register below.
The first row has been done as an example.

Date Advert Client feedback Key learnings Future action

required

15/09/2 Instagram The advert is catchy and gets Keep adverts simple None.
3 the point across. Too much and to the point.
text is used. I like you use of Avoid too much text.
colour and the images and
suggest that you keep it
simple in future.

Checklist
You must complete the checklist below to confirm that the adverts adhere to time, schedule,
budget and legal requirements.

Platform 1 Advert Platform 2 Advert Platform 3 Advert

Did you complete the

advert on time, as required
by your schedule?

Provide an example to
support your answer.

Did you develop your

budget within the budgeted
amount?

Provide an example to
support your answer.
 Did you meet legal and
ethical requirements?

Provide an example to
support your answer.

Attachments.

Attach: Implementation proof for each advert (if screen shots were not inserted) ☐

Documented key learnings ☐