Session 1
Session 1
Motivation
Optimal
product
mix?
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Steps in decision making
6
Thompson Lumber Company
• In the lumber business for over 40 years
• Whether to expand the product line
manufacture and market a new product, backyard sheds
• Alternatives:
1. a large plant What
2. a small plant should be
3. no plant at all
the
• Possible outcomes: decision?
1. Favorable market – High demand
2. Unfavorable market – Low demand
• Consequence quantification:
1. a large plant – Profit $200,000 [Favorable] / Loss $180,000 [Unfavorable]
2. a small plant – Profit $100,000 [Favorable] / Loss $20,000 [Unfavorable]
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Decision/Payoff table
State of nature
Do nothing 0 0
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Decision-making environments
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Decision making under uncertainty
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1. Optimistic (Maximax)
• Alternative that maximizes the maximum payoff
• Steps:
1. Locate the maximum (best) payoff for each alternative
2. Select the alternative with the maximum number
State of nature
Favorable Unfavorable Maximum in a
Alternative market ($) market ($) row ($)
Do nothing 0 0 0
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2. Pessimistic (Maximin)
• Alternative that maximizes the minimum payoff
• Steps:
1. Locate the minimum (worst) payoff for each alternative
2. Select the alternative with the maximum number
State of nature
Favorable Unfavorable Minimum in a
Alternative market ($) market ($) row ($)
Do nothing 0 0 0
Maximin
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3. Criterion of realism (Hurwicz criterion)
• Steps:
1. Select a coefficient of realism α, with 0 ≤ α ≤ 1
α = 1 is perfectly optimistic
α = 0 is perfectly pessimistic
2. Compute the weighted averages for each alternative
Weighted average = α (best in row) + (1−α) (worst in row)
3. Select the alternative with the highest value
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3. Criterion of realism (Hurwicz criterion)...
State of nature
Weighted
Favorable Unfavorable average
Alternative market ($) market ($) ( = 0.8) ($)
Do nothing 0 0 0
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4. Equally likely (Laplace)
• Considers all the payoffs for each alternative
• Steps:
1. Find the average payoff for each alternative
2. Select the alternative with the highest average
State of nature
Favorable Unfavorable Row average
Alternative market ($) market ($) ($)
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5. Minimax regret
• Based on opportunity loss or regret
– The difference between the optimal profit and actual payoff for a decision
• Steps:
1. Create an opportunity loss table by determining the opportunity loss
from not choosing the best alternative
2. Calculate opportunity loss by subtracting each payoff in the column from
the best payoff in the column
3. Find the maximum opportunity loss for each alternative and pick the
alternative with the minimum number
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5. Minimax regret…
State of nature
Favorable market Unfavorable market
Alternative ($) ($)
Payoff table Construct a large plant 200,000 –180,000
Construct a small plant 100,000 –20,000
Do nothing 0 0
State of nature
Favorable market Unfavorable market
Alternative ($) ($)
Opportunity
loss table Construct a large plant 0 180,000
Construct a small plant 100,000 20,000
Do nothing 200,000 0
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5. Minimax regret…
Opportunity
loss table
State of nature
Favorable market Unfavorable market Maximum in a row
Alternative ($) ($) ($)
Construct a large plant 0 180,000 180,000
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Thank you!
Questions/Comments?
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