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Magic Quadrant for Integration Platform as a Service

19 February 2024 - ID G00786667 - 55 min read

By Keith Guttridge, Andrew Comes, and 3 more

The demand for integration has never been higher, and integration platform as a service is the
largest integration platform market meeting this demand. Software engineering leaders
should apply this research to select iPaaS vendors aligned with their needs.

Market Definition/Description
Gartner defines integration platform as a service (iPaaS) as a vendor-managed cloud service that
enables end users to implement integrations between a variety of applications, services and data
sources, both internal and external to their organization.

iPaaS enables end users of the platform to integrate a variety of internal and external applications,
services and data sources for at least one of the three main uses of integration technology:

• Data consistency: The ability to monitor for or be notified by applications, services and data
sources about changes, and to propagate those changes to the appropriate applications and
data destinations (for example, “synchronize customer data” or “ingest into data lake”).

• Multistep process: The ability to implement multistep processes between applications,

services and data sources (for example, to “onboard employee” or “process insurance claim”).

• Composite service: The ability to create composite services exposed as APIs or events and
composed from existing applications, services and data sources (for example, to create a
“credit check” service or to create a “generate fraud score” service).
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These integration processes, data pipelines, workflows, automations and composite services are
most commonly created via intuitive low-code or no-code developer environments, though some
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Must-Have Capabilities
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Theour use of cookies.
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capabilities for Notice.
this market include:

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• A control plane that is provided to the customer as a cloud service.

• The ability to be fully managed by the vendor for all software patches and updates.

• Tooling to enable end users to implement integration technology for use cases involving data
consistency, multistep processes or composite services.

Standard Capabilities
The standard capabilities for this market include:

• Software development life cycle (SDLC) tooling to enable SDLC management, including
versioning, testing and deployment.

• Operational tools to enable operational monitoring, alerting, reporting and auditing of

integrations, processes, pipelines and services in production environments.

• A runtime plane that is provided to the customer as a cloud service.

Optional Capabilities
The optional capabilities for this market include:

• Packaged integration processes (PIPs) to accelerate integration delivery

• AI augmentation to help build integrations and operate the platform

• AI augmentation to help operate the platform

• Secure connectivity to applications, services and data sources outside of the vendor-provided
cloud

• Integration via application user interfaces (via screen scraping, terminal emulation or web
browser)

• Intelligent document processing (IDP) features for processing scanned documents and file
attachments
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• Task or process mining

• Service
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Magic Quadrant

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Figure 1: Magic Quadrant for Integration Platform as a Service

Vendor Strengths and Cautions

Amazon Web Services

Amazon Web Services (AWS) is a Challenger in this Magic Quadrant. AWS addresses iPaaS use
cases through a group of services that can be individually subscribed to. These include Amazon
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EventBridge, Amazon API to improve
Gateway, AWSyourStep
experience
Functions, Amazon AppFlow, AWS AppFabric, AWS
Glue, Amazon Kinesis, AWS Transfer Family, AWS Database Migration Service, Amazon Simple
Notification Service, Amazon Simple Queue Service, and AWS Lambda.
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cost of ownership.

S t re n g t h s
• Sales execution and pricing: AWS provides public pricing for its different integration services,
along with pricing examples and calculators. This provides pricing transparency for clients
evaluating the AWS offering and helps them determine the total cost of ownership.

• Operations: AWS offers high availability for its integration services across all major
geographies. It also provides a seamless patching and upgrading experience to its customer
base.

• Geographic presence: AWS has a direct commercial and support presence, as well as an array
of data centers for hosting its integration services, in all major regions — North America, Asia/
Pacific, Latin America, and Europe, the Middle East and Africa (EMEA). In addition, AWS
customers can benefit from its large global partner network.

Cautions
• Product or service: AWS does not provide a unified platform offering like many of the vendors
in this Magic Quadrant. It has limited support for EDI/B2B use cases and also lags behind its
competitors in offering a breadth of connectors and adding augmented integration capabilities.

• Market understanding: AWS’ iPaaS offerings appeal to mostly developers who perform
integration as part of their application development initiatives within the AWS ecosystem. AWS
lacks mind share in this space among business technologists and integration specialists for
their integration needs.

• Vertical/industry strategy: AWS does not provide the same breadth of industry offerings and
vertical-specific solutions or PIPs as some of its competitors. Prospects focusing on leveraging
out-of-the-box PIPs should verify if AWS can cater to their needs.

Boomi

Boomi is a Leader in this Magic Quadrant. It offers the Boomi Platform, which includes Boomi
Integration, Boomi API Management, Boomi AI, Boomi B2B/EDI Management, Boomi Data Catalog
andWe
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Based in Chesterbrook, Pennsylvania, Boomi operates primarily in North America, with a strong
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• Offering (product) strategy: Boomi is continuing to invest in AI augmentation of the platform to

improve productivity, its SLA of 99.99%, disaster recovery times, security options and other
services, and to simplify use.

• Market responsiveness/record: Boomi has adjusted its delivery model to accelerate the
delivery of several new capabilities, such as Boomi Labs to foster collaboration, Boomi Event
Streams and Boomi Integration Quick Start.

• Customer experience: Boomi provides a customer success program together with a training
program that has resulted in over 30,000 individuals being certified on various Boomi services.
Boomi customers have rated Boomi highly as a vendor and for its products on Gartner Peer
Insights.

Cautions
• Geographic strategy: While Boomi has direct commercial presence in most regions, its data
center locations are split across its services — Boomi Platform is managed from the U.S., while
Boomi Flow adds European and Asia/Pacific control planes for its services. Potential prospects
should check with Boomi to understand what mix of platforms will be required for their use
cases.

• Sales execution/pricing: Boomi remains in the top five iPaaS vendors based on Gartner
estimates for revenue and customer numbers. Yet despite double-digit growth in both metrics,
Boomi did not keep pace with the market average for this Magic Quadrant cycle.

• Product or service: Boomi has some basic managed file transfer (MFT) and intelligent
document processing (IDP) features. However, it uses a partner model for more advanced MFT,
IDP and robotic process automation (RPA). Clients hoping for a single vendor approach for
these capabilities would need to investigate whether Boomi has enough depth to support their
use cases.

Celigo

Celigo is a Visionary in this Magic Quadrant. It offers Celigo integrator.io, which enables IT and
business users to implement integration and automation. Celigo provides prepackaged
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integrations to improve
and connectors, such asyour experience
Celigo Integration Apps and Quickstart Templates, and an
Integration App Framework to build and monetize custom integration apps.

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offering globally.

S t re n g t h s
• Market responsiveness: Celigo has improved its release cycle and adjusted the platform based
on customer feedback. This has included overhauling its approach to EDI, API management and
PIPs, the addition of GenAI and an improved offering for data integration.

• Customer experience: Celigo has one of the highest customer experience ratings on Gartner
Peer Insights out of the evaluated vendors, reflecting its focus on accommodating its target
integrator persona. Reviews often mention ease of use, speed of building integrations and
responsive support.

• Sales strategy: Celigo’s selling point is centered around empowering line-of-business and
business technologists to collaborate with enterprise IT through a fusion team approach.
Clients like the messaging around connecting business processes, instead of technical
language around IT and integration. Celigo plays to these strengths selling directly to business
units with PIPs.

Cautions
• Geographic strategy: Celigo is expanding its global presence; however, compared with its
competitors, it has a smaller presence outside of North America. Gartner estimates that two-
thirds of Celigo clients are in North America, with the rest distributed across EMEA, Asia/Pacific
and Latin America. Organizations outside of North America considering Celigo should confirm
that they will have access to local expertise and support.

• Product or service: Celigo’s focus has been on ease of use and speed of delivery for application
integration use cases. Celigo isn’t widely adopted for heavy data integration or EDI use cases,
but it plans to address these use cases in its product roadmap.

• Marketing execution: Even though Celigo scored high for customer experience, Celigo’s brand
awareness lags behind some of its competitors. This gap between customer and market
perception of the product reflects Celigo’s challenges in delivering its messaging and executing
in the market.

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Frends

Frends is a Niche Player in this Magic Quadrant. It offers Frends iPaaS, which focuses on enabling
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Based in Espoo, Finland, Frends’ operations are primarily in EMEA, with some presence in the U.S.

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and a growing presence in Asia/Pacific and the Middle East. Its customer base is primarily in
energy and utilities, manufacturing, retail, IT/software services and the public sector.

S t re n g t h s
• Customer experience: Frends received good ratings for satisfaction and ease of product use on
Gartner Peer Insights. Frends actively solicits customer feedback to improve its product.
Customers can see roadmap and development progress in a public forum and can request and
vote for new features to be prioritized.

• Market responsiveness: Frends’ community engagement helps it align its product strategy with
changing customer demands. The vendor is also quick to respond to new opportunities,
enabling it to benefit from Microsoft BizTalk migration and app modernization initiatives.

• Sales execution/pricing: Frends has publicly available pricing and offers tools to estimate
costs. It offers different editions to support different market segments and can provide tailored
pricing based on specific requirements.

Cautions
• Deployment models: Frends can run on OpenStack, so is supported in other clouds and on-
premises. However, it is predominantly deployed on Microsoft Azure and offers limited
deployment options compared with other vendors in this Magic Quadrant. Frends has plans to
support more deployment options, including embedded integration capabilities, to enable
independent software vendor (ISV) partners to include Frends within their own solutions.

• Product strategy: In the last year, Frends has extended its capabilities to support additional
integration use cases. However, it does not have the breadth of integration capabilities seen in
other vendor offerings and its AI-augmented development features, while growing, are less well-
established than those of other vendors.

• Marketing strategy: Frends has expanded its marketing to include business technologists, but it
predominantly focuses on lease of use and time to deploy for integration specialists and
software engineers. This focus on the IT user may discourage business technologist adoption.
Frends predominantly targets users in Western and Northern Europe and has a limited presence
outside of these regions.
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Huawei
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composition-focused use cases.

Based in Shenzhen, China, Huawei’s operations are mainly focused in Asia/Pacific, with some
presence in EMEA and Canada. It has customers of all sizes, primarily in the government,
education, manufacturing, smart cities and energy sectors. Huawei is expanding its data center
coverage in EMEA and Latin America, as well as increasing its partner network.

S t re n g t h s
• Product or service: With the addition of several capabilities, Huawei ROMA now supports one
of the broadest sets of integration services available in the market.

• Customer experience: Huawei provides comprehensive customer success support, including a

training program that has enabled over 6,500 developers to be trained on the ROMA platform.

• Innovation: Huawei’s core innovative features include AI-driven data cleansing, coordination
and data transformation prediction capabilities. Its innovation roadmap comprises a long list of
items, such as serverless architectures, unified runtimes, multiparty trusted sharing, embedded
site deployment and integration capabilities for blockchains.

Cautions
• Operations: Gartner estimates that over three-quarters of Huawei’s processing volume occurs
in the Chinese mainland, with the rest distributed across Latin America, the Middle East and
Africa. These data centers provide class-leading SLAs. Organizations outside of the region
should press Huawei for assurances on more localized operations or similar SLAs for locally
deployed edge instances.

• Geographic strategy: While efforts have been made to broaden Huawei’s appeal outside of
China, with good growth reported in the Middle East, Africa and Latin America, its customer
base is mostly Chinese companies expanding globally rather than companies local to other
regions.

• Vertical/industry strategy: Huawei’s strategy for lines of business, cloud platforms and vendor
ecosystems is not as comprehensive as that of other vendors in this Magic Quadrant.

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IBMWe use cookies to improve your experience
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Based in Armonk, New York, IBM’s operations are geographically diversified and it has customers
across all industries. In 2023, IBM continued its AI journey and invested in unifying the UX and
deployment models, working toward a more harmonized iPaaS offering.

On 18 December 2023, IBM announced its intent to acquire StreamSets and webMethods from
Software AG.

S t re n g t h s
• Product or service: IBM continues to offer one of the most comprehensive sets of integration
capabilities to address complex enterprise-grade use cases. IBM performed highest for its
breadth of functional capabilities, its features for integrator productivity and platform versatility,
though these ratings were split across several independent IBM services.

• Viability: IBM’s large revenue stream, stable growth numbers that match similarly sized vendors,
and performance provide confidence to customers looking for a reliable organization with a
proven track record.

• Geographic strategy: IBM is a global company with sales and support teams worldwide. Its
strategy involves leveraging its large partner network to provide locality to its global services.
This includes expansion of control and data planes on Microsoft Azure and AWS to cover more
regions, solving concerns of data residency for certain customers.

Cautions
• Market understanding: IBM’s demonstrated understanding of PaaS versus SaaS versus
managed services has been inconsistent across its portfolio. This has resulted in confusing
and often conflicting messaging across its range of iPaaS services.

• Innovation: IBM has focused its development efforts on operational improvements; for
example, enabling support for App Connect and API Connect as vendor-managed services on
AWS. As a result, IBM has shown less innovation than other vendors in this Magic Quadrant for
features and functions that improve adoption and collaboration across its iPaaS services to
provide a more integrated user experience.

• Customer experience: Based on Gartner’s Peer Insights reviews, IBM’s various iPaaS services
are Accept
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capabilities, but note complexity, cost and support as dislikes. Reviews generally target a
specific product and how it performs as part of a larger iPaaS, which masks concerns that arise
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Informatica
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Informatica is a Leader in this Magic Quadrant. It offers Cloud API and Application Integration,

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Cloud B2B Gateway, Cloud Integration Hub, API Manager, API Center, Cloud Data Integration and
Cloud Mass Ingestion as services on its Intelligent Data Management Cloud (IDMC) platform.

Based in Redwood City, California, Informatica’s operations are geographically diversified and it
has customers across all industries. Informatica reengaged with the iPaaS market in 2023, setting
up more targeted integration marketing, dedicated sales strategies and a renewed focus on PIPs
to broaden the appeal of the platform.

S t re n g t h s
• Vertical/industry strategy: Informatica provides a broad range of vertical and industry
solutions, including lines of business, application ecosystems and industry clouds, as well as a
wide range of public cloud infrastructure.

• Operations: With a strong focus on platform security, regional availability, a wide range of
deployment options, a four-hour recovery time objective (RTO)/recovery point objective (RPO)
for disaster recovery scenarios, and a large partner network, operations was one of
Informatica’s highest-scoring criteria.

• Product or service: Informatica performed well for its breadth of functional capabilities, its
features for integrator productivity, platform versatility and its focus on platform security.

Cautions
• Innovation: Informatica fell short of other Leaders in this Magic Quadrant for innovation in
collaboration features. However, there are several features in its product roadmap that will look
to address this in 2024.

• Marketing strategy: Informatica’s successful messaging around its data management

credentials has increased market perception that the vendor is best suited for complex, data-
centric integration use cases at the expense of simpler use cases.

• Customer experience: Informatica’s customer experience ratings on Gartner Peer Insights for
its product and as a vendor lagged behind those of other Leaders in this Magic Quadrant.
Informatica clients cite ease of use and platform complexity as areas of concern.

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Jitterbit is a Visionary in this Magic Quadrant. It offers Jitterbit Harmony, which provides
capabilities for application,
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Jitterbit is based in Alameda, California, and the majority of its customers are midsize enterprise
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and enterprise organizations in the manufacturing, technology, healthcare, retail, media, education

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and nonprofit sectors. In addition to selling its iPaaS directly to customers, Jitterbit offers
embedded integration solutions and capabilities for ISVs and SaaS providers.

S t re n g t h s
• Offering (product) strategy: Since last year’s Magic Quadrant, Jitterbit has expanded its
integration capabilities to address additional use cases. These include Harmony EDI, a cloud-
based EDI application, and Jitterbit Message Queue Service, a cloud-based messaging service.

• Vertical/industry strategy: Jitterbit has extended its features for automating key integration use
cases to accelerate development through PIPs, templates, recipes and application connectors.
This will enhance its capabilities for industry-specific solutions for manufacturing, retail,
healthcare, education and technology, and for application areas such as ERP, CRM and HCM.

• Innovation: Jitterbit received higher-than-average scores for its AI features, its focus on
different integration personas, and expanded breadth of use cases.

Cautions
• Marketing strategy: Jitterbit has traditionally targeted IT users and still has limited visibility
among business technologists compared with its competitors. As a result, prospective
customers often overlook Jitterbit as an offering for business users.

• Sales execution and pricing: Jitterbit uses an endpoint-based pricing model for iPaaS. Public
information about pricing is limited to describing the different tier levels, which makes it
challenging for prospective customers to evaluate actual expected costs and compare pricing
with competitors.

• Operations: Jitterbit has data centers in North America and Europe and plans to add one in
South America, but it has a relatively small employee base and no data centers in the Middle
East or Africa. Prospective customers should assess access to localized sales, training and
support, as well as any data residency requirements.

Microsoft

Microsoft is a Leader in this Magic Quadrant. It offers Azure Integration Services, which includes
Azure Accept
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S t re n g t h s
• Geographic strategy: Microsoft has a strong presence globally and continues to focus on being
present on a global stage. It has direct support presence in all regions, a broad partner support
network and many options for runtime and control planes, with Azure Arc extending Azure
beyond data centers.

• Sales execution/pricing: Microsoft has one flexible and transparent pricing model per service
that allows organizations to start small and scale out at their own pace. Microsoft also provides
freemium trial options that give prospective customers the confidence to build out Azure
solutions based on need, rather than worrying about getting locked into expensive, long-term
contracts.

• Viability: Prospective customers looking for assurances in this area will value as integration
technologies continue to get investments from Microsoft’s status as a large company with a
healthy financial profile. Microsoft’s integration strategy is fundamental to drive adoption of the
Azure platform.

Cautions
• Market understanding: Microsoft has a dual strategy with Azure and Power Platform. Microsoft
targets software engineers and integration specialists using Azure integration services to
provide integration capabilities. Microsoft also targets citizen technologists via its Power
Platform to implement simple processes and workflow automation. However, Microsoft does
not provide a user experience for business technologists looking to solve complex integration
use cases.

• Sales strategy: Microsoft’s sales strategy is congruent with its market understanding, directly
targeting IT and OEM/ISV buyers for Azure and business unit buyers for Power Platform. While
Azure has a marketplace, it doesn’t feature on other marketplaces and its stand-alone
integration sales strategy is less visible than the strategies of other Leaders in this Magic
Quadrant.

• Vertical strategy: Microsoft has a limited vertical iPaaS strategy, instead focusing on generic
integration capabilities. Indeed, it has no plans for PIPs. While Microsoft does provide
templates via the Azure Integration Services Landing Zone and has manyAccept case studies of
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successfully implementing Azure Integration Services across a wide range of industries, it lacks
targeted PIPs for specific industry, line-of-business and application ecosystem use cases.
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Oracle
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Oracle is a Leader in this Magic Quadrant. Its iPaaS offering comprises Oracle Integration
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(including Process, Insight, File Server, B2B, and Visual Builder), Oracle Cloud Infrastructure (OCI)

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API Gateway, OCI Queue, OCI GoldenGate, OCI Data Integration, Oracle SOA Suite on Marketplace,
Oracle Internet of Things (IoT) Cloud Service, OCI Streaming, Oracle Digital Assistant, and OCI AI
Services.

Based in Austin, Texas, Oracle’s operations are geographically distributed, with most of its
customers in the U.S. and EMEA. It has customers across all industries. Oracle continues to build
on its hyperautomation vision by providing a suite of capabilities that combine application
integration and end-to-end business process automation.

S t re n g t h s
• Geographic strategy: Oracle operates in more than 55 countries and has a global network of
partners. Its iPaaS offering is deployed across 46 public cloud regions in 23 countries. Its global
presence provides customers with widely available access to local Oracle expertise in most
regions.

• Market understanding: As one of the Leaders in the iPaaS market, based on Gartner estimates
of market share, Oracle continues to demonstrate a strong understanding of enterprise
integration needs. With its focus on combining integration and automation, Oracle provides
support for diverse use cases across multiple deployment models while supporting
multipersona experiences and collaboration.

• Operations: Oracle’s offering has high availability across the North America, EMEA, Asia/Pacific
and Latin America regions. The platform provides strong disaster recovery capabilities, zero
downtime upgrade and patching, and high-volume message throughput.

Cautions
• Marketing strategy: Oracle’s offering is mostly attractive to customers using Oracle’s business
applications. Prospective customers not using an ecosystem of Oracle applications may
overlook Oracle as a suitable candidate for their integration scenarios.

• Market responsiveness: Oracle has delivered only six major releases and six minor releases
over the last 12 months. Oracle has added features for private endpoint connectivity,
collaboration and AI in process automation, but is still playing catch-up in terms of augmented
integration capabilities.
Accept
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• Product or service: Oracle lags behind its competition for innovative features added for
integrator productivity — like AI assistance for integration development.
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Anypoint Platform, which comprises integration, automation and API management capabilities.

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MuleSoft Anypoint Platform includes Design Center (to create integrations and APIs); Exchange
(to share integration assets); and Flex Gateway, API Manager, and API Governance (to manage
integrations). It offers an automation bundle to create automation workflows and orchestrate
business processes, and an industry bundle with prebuilt solutions for Salesforce Clouds.

Based in San Francisco, California, Salesforce (MuleSoft)’s operations are geographically

diversified and it has customers across all industries. Salesforce (MuleSoft) seeks to differentiate
its composite services messaging with messaging that emphasizes connecting and automating
with low code and AI to increase developer productivity.

S t re n g t h s
• Customer experience: Per Gartner Peer Insights, Salesforce (MuleSoft) scores high in customer
satisfaction and users recommend it frequently. Reviewers emphasize the maturity of the
platform, breadth of application connectors and product support.

• Operations: MuleSoft Anypoint Platform provides high availability and disaster recovery and is
supported by a globally distributed network of data centers, with a global implementation
partner bench making professional services widely available.

• Product/service: MuleSoft Anypoint Platform offers a wide set of capabilities, with significant
depth in the composite service integration pattern. Salesforce (MuleSoft)’s prescribed mediated
services architecture, in concert with the large connector exchange, brings customers the
benefits of standardization of competency and architecture around a powerful platform.

Cautions
• Sales execution/pricing: Recent consumption-based pricing is being rolled-out for customers in
North and South America as the default pricing model. For many existing customers and all
remaining geographies, the vCore is the predominant pricing lever, which presents a challenge
for prospective customers that often cannot easily estimate their vCore usage.

• Market responsiveness/record: Salesforce (MuleSoft) markets its Anypoint Platform with a

prescription for a layered, composite services integration architecture for strategic
transformation. However, this is often too heavy for simple use cases. While Salesforce
(MuleSoft) has responded with the release of its automation bundle, aimed at business
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it is late improve your
the market andexperience
its iPaaS offering lacks visibility compared with other
Leaders’ offerings.
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iPaaS use cases for business technologists, but the strategy is spread across Salesforce
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branded offerings and MuleSoft branded offerings, leading to customer confusion with regards

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to product naming.

SAP

SAP is a Leader in this Magic Quadrant. It offers the SAP Integration Suite — a key technology of
the SAP Business Technology Platform (BTP).

SAP Integration Suite provides a full range of application, data, process, AI and business
integration capabilities, predominantly oriented around the SAP application ecosystem with the
ability to integrate with non-SAP applications. SAP Business Accelerator Hub, a component of the
Integration Suite, provides customers with access to prebuilt integrated solutions aligned to key
business processes.

SAP is based in Walldorf, Germany, and boasts geographically diverse operations and customers
across multiple industries. SAP plans to further develop industry-aligned, prebuilt solutions and
has improved the product’s capabilities for customers’ hybrid environments and deployment
requirements with the launch of Edge Integration Cell.

S t re n g t h s
• Customer experience: Customers highly recommend SAP Integration Suite to their peers and
score the product highly for customer satisfaction. Many positive reviews on Gartner’s Peer
Insights platform emphasize the monitoring features and design experience.

• Geographic strategy: SAP maintains a significant and geographically distributed commercial

and support presence, data centers and partnerships with systems integrators (SIs). SAP
operates data centers across all geographic regions and can run on AWS, Microsoft Azure,
Google Cloud Platform and Alibaba Cloud, as well as in client data centers and data centers for
regulated industries.

• Product or service: Through SAP Business Accelerator Hub, customers can leverage PIPs to
accelerate the delivery of business outcomes, such as lead to cash, recruit to hire and source to
pay. The platform also provides the ability to build new solutions upon reusable components,
endpoints and events sourced from across the SAP and non-SAP application portfolios.

Cau tionuse
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• Marketing execution: While there is a positive perception of SAP Integration Suite, it is still
viewed in the market as an SAP-centric offering rather than a general-purpose integration
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• Business
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• Sales execution/pricing: BTP’s pricing is transparent and publicly available, but SAP does not
tailor pricing to market segments and organization sizes — a practice that has become
increasingly common in this market to increase appeal to the public sector, as well as nonprofit
and education sectors. In addition, some clients are cautious of the low introductory pricing
that SAP offers for BTP.

SnapLogic

SnapLogic is a Visionary in this Magic Quadrant. It offers the Intelligent Integration Platform (IIP),
which provides application integration, data integration and API management as a unified
platform and different user experiences to cater for integration specialists, line-of-business users
and citizen integrators.

Based in San Mateo, California, SnapLogic’s operations are mainly in the U.S., the U.K. and
Australia. The vendor is growing its local support and deployment options in other regions. It has
broad industry coverage, with customers in the technology, retail, manufacturing, healthcare,
financial services and transportation sectors.

S t re n g t h s
• Innovation: SnapLogic has delivered innovative features to accelerate and simplify integration
development. It has extended its capabilities with SnapGPT, a natural-language tool to assist
and accelerate integration development; AutoIDP, which uses AI to digitize and extract data and
insights from business documents and is now part of SnapLogic’s GenAI Builder; and enhanced
API management features.

• Sales strategy: SnapLogic provides transparent pricing and tools to estimate costs. It has also
extended the marketplaces where IIP is available beyond AWS to include Microsoft Azure and
Google. SnapLogic uses global, vertical and local partnerships to support more successful
implementations, and enables OEMs or ISVs to white label and embed the iPaaS in their own
offerings.

• Market understanding: SnapLogic has differentiated capabilities and messaging for line-of-
business and central IT buyers, as well as features for collaboration between different types of
users. It has focused on boosting productivity by providing connectors and templates for
common Accept
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cookies toand data sources,
improve as well as PIPs for the most common
your experience processes
across multiple industries.

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Cautions
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• Product or service: SnapLogic does not provide as comprehensive capabilities for MFT or event
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broker services as other vendors in this Magic Quadrant. Instead, it focuses on connectors to
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third parties to provide these features. This may not suit organizations looking for a single

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vendor to provide these features.

• Operations: SnapLogic provides cloud-hosted data planes in North America, EMEA and Asia/
Pacific. However, North America accounts for about two-thirds of SnapLogic’s client base and
SnapLogic has a smaller employee base outside of North America than other vendors in this
Magic Quadrant. Prospective customers outside of North America should confirm as part of the
evaluation process that they have access to local expertise and support, and that the vendor
can meet their data residency requirements.

• Customer experience: On Gartner Peer Insights, customers rate SnapLogic in the middle of
vendors in this Magic Quadrant. Customers have cited testing and debugging as areas for
improvement, which SnapLogic looks to address with its generative AI investment.

Software AG

Software AG is a Visionary in this Magic Quadrant. For its suite of iPaaS services, it offers
webMethods.io Integration, webMethods.io API, webMethods.io B2B, webMethods.io MFT,
webMethods.io Embed, and StreamSets.

Based in Darmstadt, Germany, Software AG’s operations are geographically diversified and it has
customers in all industries. In October 2023, Software AG announced its new messaging around
the “Super iPaaS” theme as the vehicle for its iPaaS services.

On 18 December 2023, IBM announced its intent to acquire StreamSets and webMethods from
Software AG.

S t re n g t h s
• Product or service: Software AG is rated highly for functional capabilities, integrator
productivity, platform versatility and platform security.

• Market responsiveness: With changes to its development processes, Software AG now has a
platform that is updated frequently and able to evolve rapidly. This is reflected in the number of
updates and features added to the platform in this Magic Quadrant cycle, based on market
demands.

• Innovation: SoftwaretoAG has reimagined Accept

its iPaaS offering, putting AI at the center of the
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platform and focusing on ease of use and collaboration. As a result of this new focus on the
iPaaS market, Software AG is closing the gap on the competition.
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• Customer experience: Software AG’s customer experience was rated toward the lower end of
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the vendors in this year’s Magic Quadrant. On Gartner Peer Insights, customers cite support

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issues, monitoring and user experience as areas for improvement.

• Marketing strategy: While Software AG attempts to differentiate from the competition with its
Super iPaaS messaging, it has failed to acknowledge how the iPaaS market has evolved to
include many of the features that Software AG states are lacking. Features such as AI-
augmented integration, real-time event processing and “build once, run anywhere” have been
part of most leading iPaaS offerings for a number of years.

• Sales execution/pricing: As an established integration vendor, Software AG has been getting

iPaaS market share from a combination of migrating existing Software AG integration software
customers to iPaaS, and onboarding new customers for complex integration use cases. While
this approach works well for large accounts, it results in Software AG being rarely shortlisted for
prospects with simpler use cases.

TIBCO Software

TIBCO Software is a Niche Player in this Magic Quadrant. It offers TIBCO Cloud Integration for
integrating applications, data, APIs, B2B and IoT, and for automating processes.

Based in Santa Clara, California, TIBCO’s operations are geographically diversified, with enterprise-
level and midsize customers from all major industries, including manufacturing, consulting and
financial services, healthcare, technology, government and retail. Throughout the past year, TIBCO
has continued its focus on customers’ cloud migrations and providing a unified platform for
application and data integration, data management, analytics and business intelligence.

TIBCO Software did not respond to requests for supplemental information or to review the draft
contents of this document. Gartner’s analysis is therefore based on other credible sources.

S t re n g t h s
• Geographic strategy: TIBCO has been active in IT markets for decades. Given its lineage,
strengths in global partnerships, runtimes and data center coverage, as well as direct and
commercial support presence globally, TIBCO products are implemented around the world with
customers from all industry backgrounds.

• Operations: TIBCO’s Partner Program is geographically distributed, and the availability of

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vendor to support the needs of midsize customers locally at
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Cautions
• Marketing strategy: TIBCO’s strategy is to unify its business intelligence, data integration,
analytics, iPaaS, master data management (MDM), and data management portfolio into a single
hybrid multicloud platform. This will reduce TIBCO’s appeal for smaller clients with simpler
needs and favor larger clients with more complex operational requirements.

• Innovation: TIBCO has redirected its resources with its shift toward a single hybrid multicloud
platform approach. It is unclear how much innovation to expect for the Cloud Integration
product in the next 12 months beyond key customer-driven enhancements. As a result,
innovation was one of TIBCO’s lowest-scoring criteria.

• Market responsiveness/record: Compared with other vendors, TIBCO publishes fewer releases
annually of new features and improvements for its iPaaS customers.

Tray.io

Tray.io is a Visionary in this Magic Quadrant. Its iPaaS offering is Tray Universal Automation Cloud
— a unified platform comprising Tray Build, Tray Code and Tray Chat, geared toward different user
experiences. Tray.io’s iPaaS provides a wide range of prepackaged integrations and connectors,
and supports the ability to build custom integrations.

Based in San Francisco, California, Tray.io’s operations are focused mainly in North America, with
some presence in Europe and Asia/Pacific. Tray.io has customers in all industries, with technology
being the largest segment. Tray.io plans to build a composable platform enabling multiuser
experiences powered by its Merlin AI capability.

S t re n g t h s
• Sales strategy: With its prepackaged integration templates and ease of use, Tray.io is
successful in attracting customers that wish to automate business applications and processes.
Tray.io’s free trial offering is effective in converting users to paying customers. Its go-to-market
approach targets ISVs and business users in midsize and large enterprises, and is increasingly
focusing on targeting integration specialists and developers by providing multiuser
experiences.

• Market responsiveness: Tray.io operates on a continuous delivery model Accept

and has released
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more than 1,600 updates to its platforms in the last 12 months. These include combining its
embedded and platform capabilities into a single product, new functionality, connectors and
connector endpoints.
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• Innovation: Tray.io is focused on building a composable platform with its augmented
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integration capability at its heart, called Merlin AI. This will enable multipersona user

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experiences by providing NLP-based integration development and an AI-powered digital

assistant. Tray.io’s vision aligns with customer demand for augmented intelligence, automation
and ease of use.

Cautions
• Geographic strategy: Tray.io is continuing to expand its geographic presence by adding
additional data centers in Europe and Asia/Pacific. However, over 75% of its customer base is in
North America. It has no data centers in Latin America or the Middle East and Africa. In
addition, it does not decouple its runtime plane from its control plane, which may deter clients
in these regions from considering it if they have strict data residency requirements.

• Operations: Relative to its competitors in this Magic Quadrant, Tray.io has a small employee
base and runs in a handful of data centers across North America, Europe and Asia/Pacific.
Clients considering Tray.io should evaluate how well the vendor can meet their disaster
recovery objectives.

• Sales execution and pricing: Tray.io provides simple evaluation via a self-service trial, but does
not provide public pricing and tailored pricing for different markets. Tray.io’s direct customer
base grew below market average, and a significant share of its revenue is generated from ISVs
embedding Tray.io’s integration capabilities into their products.

Workato

Workato is a Leader in this Magic Quadrant. It offers Workato Enterprise Platform for iPaaS
capabilities. Workato is sold directly to end users and to ISVs seeking to embed integration
capabilities into their products.

Based in Mountain View, California, Workato’s operations are predominantly in North America,
Europe and parts of Asia/Pacific, with customers from all major industries. Workato plans to
continue expanding its investment in standards compliance support, increasing the platform’s
appeal in the public sector and to customers operating in a regulated context.

S t re n g t h s
• Product or service: Workato earned strong product scores for its versatility, security features
Accept
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and use cookies to improve
of functional yourThe
capabilities. experience
biggest contributors to its scores are the productivity
enabled by the platform’s intuitive user experience, its prebuilt content, and application of AI to
generate integrations and connectors.
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as a key strength.

• Marketing execution: Workato’s growth in market mind share is a result of both its presence
across mainstream application ecosystems’ marketplaces and the successful execution of
marketing initiatives. Such initiatives include AI and automation hackathons, university
collaborations, presence at industry events and forming valuable partnerships with
consultancies.

Cautions
• Geographic strategy: Workato relies on AWS data centers, and its expansion plan into other
AWS data centers does not keep pace with other Leaders in this market. Although the vendor’s
sales footprint is global, prospective customers should verify Workato’s data center and
support footprint is suitable for their compliance posture and nonfunctional requirements, such
as performance.

• Sales execution/pricing: Workato’s pricing is based on a blended model of platform license and
recipes, each allocated a set amount of tasks. Customers report that, while this model is easy
to understand and predict, the costs escalate quickly, decreasing the appeal of implementing
new process recipes on the platform.

• Operations: Compared with other Leaders in this Magic Quadrant, Workato has a smaller
geographic presence with fewer offices globally. Prospects should ensure Workato can meet
their expectations for local support resources.

Vendors Added and Dropped

We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a result of
these adjustments, the mix of vendors in any Magic Quadrant may change over time. A vendor's
appearance in a Magic Quadrant one year and not the next does not necessarily indicate that we
have changed our opinion of that vendor. It may be a reflection of a change in the market and,
therefore, changed evaluation criteria, or of a change of focus by that vendor.

Added
• Amazon Web Services Accept
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• Informatica
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it would no longer meet the inclusion criterion for vendors selling and

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marketing a stand-alone product.

Inclusion and Exclusion Criteria

To qualify for inclusion, each provider must:

• Meet the market definition of iPaaS.

• Have a clear history of selling and marketing a generally available iPaaS licensed product for at
least two complete years as of 31 August 2023.

• Sell and market iPaaS as a stand-alone product with no requirement to purchase or subscribe
to any other services.

• Enable end users to implement integrations directly and not mandate the use of vendor- or
partner-provided professional services.

• Implement all three of the following use cases for integration technology:

• Data consistency

• Multistep process

• Composite service

• Provide secure connectivity for on-premises applications and data sources via some form of
secure agent or networking without having to open inbound firewall rules.

Providers must also meet one of the following criteria:

• Have at least $50 million annual revenue in FY22 from iPaaS subscription licensing sold as
stand-alone SKUs.

• Have at least 2,000 unique paid customer organizations or logos subscribed, not individual
users.
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Providers must operate in at least two of the following geographies:

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• Europe, the Middle East and Africa

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• Asia/Pacific, including Japan and China

Gartner excludes vendors that:

• Require a specific third-party component or product to support core iPaaS capabilities that are
not already repackaged into the vendor’s platforms (i.e., branded, sold and supported directly by
the vendor).

• Only sell their iPaaS software along with development or professional services, where the tool is
used exclusively by the vendor’s consultants or service providers.

• Require the purchase or subscription of other unrelated products or platforms offered by the
same vendor (e.g., a CRM application or data management system).

Honorable Mentions
Gartner tracks more than 150 vendors that provide iPaaS products. We recognize five vendors
with Honorable Mentions. Although they did not meet the inclusion criteria for this Magic
Quadrant, they have an active presence in the market. Their iPaaS offerings serve as alternatives
that may solve unique challenges for some customers. The vendors are:

• Digibee: Digibee is an iPaaS provider targeting integration specialists and software engineers.
Digibee did not meet the revenue and customer number criteria for inclusion in this Magic
Quadrant.

• Scheer PAS: Scheer PAS is a cloud provider that combines iPaaS with low-code application
development and business process automation, as a unified platform. Scheer PAS did not meet
the revenue and customer number criteria for inclusion in this Magic Quadrant.

• SEEBURGER: SEEBURGER is an established vendor providing iPaaS and managed services for
B2B, EDI, API, MFT and cloud integration use cases. SEEBURGER did not meet the revenue and
customer number criteria for inclusion in this Magic Quadrant.

• WSO2: WSO2’s Choreo is a polyglot iPaaS and may appeal to software engineers looking to
simplify their integration delivery. WSO2 did not meet the revenue and customer number criteria
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• Zapier: Zapier is an iPaaS provider that targets citizen technologists to enable them to
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Evaluation Criteria

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Ability to Execute
We evaluate vendors’ Ability to Execute in the iPaaS market using the following criteria:

Product or Service: This criterion assesses the organization’s ability to provide a core offering that
competes in and serves the iPaaS market. This includes current product and service capabilities,
quality, feature sets and skills. This can be offered natively or through OEM partnerships. This
criterion covers diverse capabilities, such as enterprise-grade operations, platform versatility,
integration specialist productivity, ad hoc integrator productivity, citizen integrator support, event
processing, and support for multicloud and hybrid deployments.

Overall Viability: This criterion is an assessment of the organization’s financial health and the
financial and practical success of the business unit. Our assessment includes the likelihood that
the business unit will continue offering the product and will continuously invest in improving its
capabilities. Key business indicators include company and product revenue, direct and indirect
customer base, profitability, R&D investment ratios, and the balance of direct and indirect revenue.

Sales Execution/Pricing: This criterion assesses the organization’s capabilities in all presales
activities, including deal management, pricing and negotiation, presales support and the
effectiveness of its sales channel. Key indicators include pricing transparency, pricing models that
support various customer segments, ease of access for evaluation, and customer growth rates.

Market Responsiveness/Record: This criterion assesses the organization’s ability to respond,

change direction and achieve competitive success in response to changing market dynamics. Key
indicators include the organization’s history of responsiveness, frequency of release schedule,
adjustment of platform features based on customer demand, understanding of market direction,
and the new features it introduced during the past year.

Marketing Execution: This criterion assesses the organization’s ability to deliver its messaging in
a way that influences the market, promotes its brand, increases awareness of its products and
establishes a positive perception of the product organization in the minds of buyers. Key
indicators include the organization’s publicity, promotional initiatives, thought leadership, word of
mouth and sales activities. Of specific interest is the organization’s ability to differentiate its buyer
journeys and market presence.

Customer Accept
We useExperience:
cookies toThis criterion your
improve assesses the organization’s ability to enable
experience customer
success through its relationships, products and services/programs. This criterion considers the
ways in which customers receive technical support or account support. It covers ancillary tools,
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willingness to recommend the offering to others.
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Operations: This criterion assesses the organization’s ability to meet goals and commitments.
Factors include quality of the organizational structure, skills, experiences, programs, systems and
other vehicles that enable the organization to operate effectively and efficiently. Key indicators
include staffing and organizational design, disaster recovery, ability to make new releases
available to customers with minimal disruption, support structure and modalities, and partner
networks.

Table 1: Ability to Execute Evaluation Criteria

Evaluation Criteria Weighting

Product or Service High

Overall Viability Medium

Sales Execution/Pricing Medium

Market Responsiveness/Record Medium

Marketing Execution High

Customer Experience High

Operations High

Source: Gartner (February Accept

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Completeness of Vision
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• Market Understanding: This criterion assesses the ability to understand buyers’ wants and
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needs and to translate that understanding into products and services. Vendors with the highest

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degree of vision listen to and understand buyers’ wants and needs, and can shape or enhance
customer demand based on their vision. Key indicators include an understanding of the
different integration personas and their buyer journeys; the breadth of evolving integration use
cases; the growing complexity of deployment models; and their ability to recognize, set and
capitalize on trends.

• Marketing Strategy: This criterion looks for a clear, differentiated set of messages consistently
communicated throughout the organization and externalized through a website, advertising,
customer programs and positioning statements. Major traits include clear articulation of
differentiators and marketing initiatives that support a differentiated industry understanding.

• Sales Strategy: This criterion assesses the strategy for direct and indirect sales, marketing,
service and communication affiliates to extend the scope and depth of the organization’s reach,
skills, expertise, technologies, services and customer base. Key indicators are the vendor’s
different approaches for inside sales, marketplaces, direct sales, ISV/OEM sales and SI sales.

• Offering (Product) Strategy: This criterion assesses the vendor’s approach to product
development and delivery — especially differentiation, functionality, methodology and feature
sets — with a view to fulfilling current and future requirements. Key indicators include features
for enterprise-grade operations, platform versatility, integration specialist productivity, ad hoc
integrator productivity and citizen integrator support. Other key features include the use of AI to
facilitate development and operations, packaged integration processes (PIPs) and templates,
hybrid multicloud deployment support, event processing and metadata management.

• Business Model: This criterion considers the design, logic and execution of the organization’s
business proposition for achieving continued success.

• Vertical/Industry Strategy: This criterion evaluates the vendor’s strategy to direct resources,
skills and offerings to meet the specific needs of individual market segments. Key indicators
include platform ecosystems for: application domains such as ERP and CRM; industry focus
such as healthcare, manufacturing or financial services; line-of-business processes such as
marketing, sales and customer support; cloud platforms such as Alibaba, AWS and Google; and
application vendor ecosystems such as Oracle, Salesforce, SAP and ServiceNow.

• Innovation: This criterion looks for direct, related, complementary and synergistic
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resources, expertise or capital for investment, consolidation, or defensive or preemptive
purposes. Key indicators include the use of AI to ease integration challenges, facilities to enable
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trends, including innovative pricing, go-to-market and sales models.

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• Geographic Strategy: This criterion evaluates the vendor’s strategy to direct resources, skills
and offerings to meet the specific needs of geographic areas outside its native area. Vendors
may provide their services directly or via partners, channels and subsidiaries. Key indicators
include the vendor’s direct commercial and support presence in regions and countries, the data
center locations of the iPaaS control plane (for development, governance and operations) and
the runtime plane (for execution of integration processes).

Table 2: Completeness of Vision Evaluation Criteria

Evaluation Criteria Weighting

Market Understanding High

Marketing Strategy High

Sales Strategy Medium

Offering (Product) Strategy High

Business Model Low

Vertical/Industry Strategy Medium

Innovation Medium

Geographic Strategy Medium Accept

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Leaders
Leaders have a deep understanding of the iPaaS market. They have a record of strong execution
and an ability to influence the market’s direction. Leaders have a clear product roadmap to solidify
the product’s position and to help buyers protect their investments.

Leaders continuously expand their capabilities to deliver functionally rich platforms that bring
significant value to customers. They support numerous integration use cases and address new
business problems. They have a large network of partners that provide localized support and
services to customers across most geographic regions.

Leaders are well-positioned to remain dominant as the iPaaS market evolves. However, their
status cannot be taken for granted. In the fast-moving iPaaS market, vendors that lose focus will
fall out of the Leaders quadrant.

Challengers
Challengers offer competitive platforms that deliver value in multiple integration scenarios (at
least for certain industries or use cases). Challengers also demonstrate the financial strength and
commitment to compete in the iPaaS market.

Challengers are well-positioned to succeed in this market. However, they often have a narrower
focus of who the buyers are, what the use cases are or how users’ expectations will evolve. As a
result, their offerings have a more limited appeal than those of Leaders.

Challengers may lack a coordinated strategy for the various products in their platform portfolio, or
their platform roadmap may be less complete than that of Leaders. Alternatively, they may lag
Leaders in terms of marketing, sales channels, geographic presence, industry-specific content and
innovation. To become Leaders, Challengers must improve in their specific areas of caution and
match Leaders’ platform capabilities and roadmaps.

Visionaries
Visionaries demonstrate a strong understanding of emerging technology and business trends by
aligning their iPaaS capabilities with current demand. They understand the specific requirements
of this market and are continuously innovating their technologies, delivery models and go-to-
market strategies. Accept
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Visionaries may see their iPaaS offering as a key element of a broader integration strategy. They
may branch out into hyperautomation use cases or application composition use cases by adding
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understanding of enterprise integration challenges. However, they may currently

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lack visibility or credibility outside of their existing customer base or domain. Further, they may not
have the sales and marketing expertise required to build awareness for their offerings and sell
beyond their traditional IT customer base.

To become Leaders, Visionaries must build stronger recognition of their platforms in new
customer segments and drastically improve their sales strategy and execution to expand their
market share.

Niche Players
Niche Players typically specialize in one vertical, geographical or functional area, or only address a
segment of the iPaaS market. Niche Players may be startups or small companies just starting to
succeed, or vendors focused on a specific subset of use cases, or vendors that provide a wide
range of capabilities but lack market understanding or focus for their products. However, their
technology offerings and degree of customer satisfaction within that segment are often excellent.

Niche Players’ offerings can be suitable for organizations that require local presence and support,
want a close relationship with a provider or seek a platform that addresses specific industry use
cases and functional requirements. Niche Players that can fulfill these specific requirements may
offset the viability risks associated with smaller vendors.

Niche Players are often popular targets for acquisition because they offer specialized iPaaS
solutions that focus on a relatively narrow function or market segment. Their products often
complement the broader integration strategies and platforms of larger vendors.

Context
Organizations of all sizes have increasingly fragmented IT environments. Integration is the act of
connecting these IT systems together. These systems may be packaged applications or SaaS
from vendors, custom applications built from the ground up, composed applications from a mix of
custom and packaged capabilities, a wide variety of data sources, and devices such as mobile
phones and tablets, or IoT and edge devices deployed in manufacturing plants or smart cities.
These data and service assets may be internal to your organization or external over public or
private networks. Each of these systems will have one or more interfaces to enable interaction
with it. These could be user interfaces typically targeting humans, APIs or SDKs, either
synchronous or asynchronous in usage to allow programmatic access of the Accept
systems and its
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services, or data services to access the data only.

Many
We technology
use cookiescategories helpbest
to deliver the integrate systems
possible together.
experience Application integration suites, data
on our
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integration software
continuing categories
to use this site, or to enablethis
closing most
box,integration usetocases (for more details, see
you consent
Market Share:
our use Integration
of cookies. Software
Cookie Notice.Technologies, Worldwide, 2022). Other tools, such as low-
code application platforms, can also provide a limited set of integration capabilities, but mostly for

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their own use of connected data and services. Of course, you can always code or script
integrations, but that brings with it a whole different set of challenges (see 5 Steps to Implement
Code-First Integration). iPaaS addresses all of these traditionally separate integration markets
and has become the most popular approach for modern integration delivery.

Market Overview
The integration platform as as service (iPaaS) market demonstrated a strong growth rate of 37.6%
in 2022, reaching $6.5 billion in revenue. Remaining the fastest-growing enterprise software
segment in 2022, iPaaS continues to be a rapidly evolving, high-performing market (see Market
Share Analysis: Integration Platform as a Service, Worldwide, 2022). Early indications for revenue
growth rates for 2023 are similar to 2022, resulting in the 2023 iPaaS market exceeding $8 billion
in revenue in line with the forecast (see Forecast: Enterprise Infrastructure Software, Worldwide,
2021-2027, 4Q23 Update).

Integration Personas Driving Market Differentiation

Integration technology was normally chosen based on its features and functions. This technology
often would require several months of training to get used to the idiosyncrasies of each platform.
Integration teams often would be under the control of the software engineering division or the
data and analytics division, depending on whether it was an application-centric or data-centric use
case. This persona is referred to as the integration specialist.

Increasingly, different personas are now tasked with solving integration challenges. With software
engineering becoming much more empowered to choose its own technology in many
organizations, largely driven by increased expertise around agile, DevOps and platform
engineering, code-first approaches have seen the arrival of new integration frameworks as an
alternative to traditional integration platforms. This integration persona is the software engineer.

There has also been an explosion in adoption of SaaS technologies for many business units, such
as HR, finance, marketing and sales. In these scenarios, it is often expected that the application
administrator of the SaaS platform should be the one to integrate that software into the
company’s IT portfolio. This persona is referred to as the business technologist.

The remaining integration persona is the user of these SaaS applications. Users will be working on
Accept
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productivity to improve
teamwork your experience We call this persona the citizen
flow optimizations.
technologist. For more details of these personas, see How to Optimize Your Integration Strategy
to the Needs of Different Personas.
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With over 150Tovendors
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currently Privacy
being trackedPolicy. By
by Gartner, it may seem impossible to distinguish
between vendors from a feature function level. In reality, manyto
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different problems from each other. Vendors with a history of

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integration technologies will often start from the view of the integration specialist. Vendors in the
market that started as SIs or SaaS providers will target the business technologist, while vendors
that started from an infrastructure perspective will target their services toward the software
engineer. The more advanced the vendor, the more likely it will serve multiple integration personas
and, in a few cases, enable collaboration between these integration personas.

Established Vendors Continuing Expansion Into Near Neighbor PaaS Services

Integration vendors often start with an application integration use case or a data integration use
case, but will then add additional capabilities to compete across all of the major integration
scenarios and even several of the more niche scenarios, such as IoT or manufacturing. Once at
this point, it is common for them to look toward near-neighbor capabilities to help broaden the
appeal of their platform.

For some vendors, this might be a move into the hyperautomation domain by adding capabilities
such as robotic process automation (RPA), business process automation (BPA) and task/process
mining (for example, Boomi Flow). For other vendors, this might be a move toward the application
composition domain by adding low-code application platform (LCAP) services (such as Jitterbit
Vinyl). Of course, this is not a one-way evolution, with LCAP, RPA, BPA and even CRM and ERP
vendors adding more and more integration features to their product portfolios or partnerships (for
example, Infor or Workday). This had led to increased competition for various integration use
cases and increased confusion from customers and prospects around what tools to evaluate.

Generative AI Alters Client Perceptions

Generative AI (GenAI) has raised awareness among end users about the availability of AI-
augmented integration delivery. Often shaped around simple connectivity use cases and targeted
toward employee productivity use cases, GenAI demos have led many to believe that independent
integration technology is no longer required. The reality is somewhat different, as the goals of a
business function are not always aligned with enterprise needs. Integration vendors have
recognized this and responded, with many adding GenAI features to the range of AI and ML
services already available within their platforms. In fact, 2023 was a bumper year for AI-based
announcements from the integration vendors included in this Magic Quadrant. We anticipate that
these new capabilities will have a significant impact with regards to democratization of integration
across the enterprise Accept
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Key Considerations for iPaaS Evaluation and Selection

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ourtoPrivacy
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• The platform’s intended goal (short-term tactical use versus long-term strategic use).
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• The type and number of endpoints to connect: SaaS, packaged applications, internally

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developed applications, mobile apps, social media, file systems, IoT, data sources, data
warehouses and data lakes.

• The provider’s track record and familiarity with its industry.

• The integration skills of all their user personas and how they align with the platform.

• The vendor’s SLAs and quality-of-service requirements, such as recovery time objective (RTO)
and recovery point objective (RPO).

• The organization’s security and regulatory compliance needs.

• The geographic location of the vendor’s iPaaS data centers and support centers.

• The ability to deploy the iPaaS platform in a hybrid mode, including multicloud options across
the iPaaS public clouds and IaaS public clouds, and within the customer’s data centers.

• The availability and cost of iPaaS skills from the provider and external service providers.

• The long-term cost expectations and available budget.

We recommend that buyers develop a thorough understanding of their integration requirements

and priorities before starting their iPaaS selection process (see How to Implement Gartner’s
Integration Capabilities Framework). In addition to the above list of considerations, they should be
pragmatic and tactical by evaluating domain-specific iPaaS solutions that can deliver quick ROI.

Many software engineering leaders attempt to standardize on a single iPaaS to minimize

complexity and contain costs. However, they may benefit from using multiple offerings to address
different use cases. Also, specialized iPaaS offerings may be more suitable for business unit
leaders, for application teams working on severely time- and budget-constrained projects, or for
meeting specific requirements where a purpose-built tool can drive higher productivity.

Evaluation Criteria Definitions

Ability to Execute
Product/Service: Core goods and services offered by the vendor for the defined market. This
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includes current product/service capabilities, quality, feature sets, skills and so on, whether
offered natively or through OEM agreements/partnerships as defined in the market definition and
detailed
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Overall Viability: Viability includes an assessment of the overall organization's financial health, the
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financial and practical success of the business unit, and the likelihood that the individual business
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unit will continue investing in the product, will continue offering the product and will advance the

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state of the art within the organization's portfolio of products.

Sales Execution/Pricing: The vendor's capabilities in all presales activities and the structure that
supports them. This includes deal management, pricing and negotiation, presales support, and the
overall effectiveness of the sales channel.

Market Responsiveness/Record: Ability to respond, change direction, be flexible and achieve

competitive success as opportunities develop, competitors act, customer needs evolve and
market dynamics change. This criterion also considers the vendor's history of responsiveness.

Marketing Execution: The clarity, quality, creativity and efficacy of programs designed to deliver
the organization's message to influence the market, promote the brand and business, increase
awareness of the products, and establish a positive identification with the product/brand and
organization in the minds of buyers. This "mind share" can be driven by a combination of publicity,
promotional initiatives, thought leadership, word of mouth and sales activities.

Customer Experience: Relationships, products and services/programs that enable clients to be

successful with the products evaluated. Specifically, this includes the ways customers receive
technical support or account support. This can also include ancillary tools, customer support
programs (and the quality thereof), availability of user groups, service-level agreements and so on.

Operations: The ability of the organization to meet its goals and commitments. Factors include
the quality of the organizational structure, including skills, experiences, programs, systems and
other vehicles that enable the organization to operate effectively and efficiently on an ongoing
basis.

Completeness of Vision
Market Understanding: Ability of the vendor to understand buyers' wants and needs and to
translate those into products and services. Vendors that show the highest degree of vision listen
to and understand buyers' wants and needs, and can shape or enhance those with their added
vision.

Marketing Strategy: A clear, differentiated set of messages consistently communicated

throughout the organization and externalized through the website, advertising, customer programs
and positioning statements. Accept
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Sales Strategy: The strategy for selling products that uses the appropriate network of direct and
indirect
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cookies service,
to deliver and possible
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experience on ourthat extend the scope and depth
of market
website.reach, skills,
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Offering (Product) Strategy: The vendor's approach to product development and delivery that
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emphasizes differentiation, functionality, methodology and feature sets as they map to current

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and future requirements.

Business Model: The soundness and logic of the vendor's underlying business proposition.

Vertical/Industry Strategy: The vendor's strategy to direct resources, skills and offerings to meet
the specific needs of individual market segments, including vertical markets.

Innovation: Direct, related, complementary and synergistic layouts of resources, expertise or

capital for investment, consolidation, defensive or pre-emptive purposes.

Geographic Strategy: The vendor's strategy to direct resources, skills and offerings to meet the
specific needs of geographies outside the "home" or native geography, either directly or through
partners, channels and subsidiaries as appropriate for that geography and market.

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