EMPOWERMENT TECHNOLOGY

SECOND QUARTER

Topic 1: MULTIMEDIA

ICT – or Information and Communications Technology covers any communication device or

application including radio, television, cellular phones, computer and network hardware and
software, satellite systems, as well as the various services and applications.

MULTIMEDIA - is a combination of text, animated graphics, video, and sound delivered to you via
electronic means. It is what appeals to users for entertainment, learning, and research.

TWO CATEGORIES OF MULTIMEDIA

1. Linear - it does not feature any sort of navigational abilities and it progresses in
chronological order. It is useful to transmit a fixed message.
2. Non-Linear - it allows free movement around all aspects of the multimedia in any order.

TYPES OF MULTIMEDIA CONTENT

1. Videos – is a digital moving visual image generated through video hosting sites.
2. Sound, Music, or Audio – If you just want to listen in the plain speech, you can always record
a sound through your gadget and share it to the entire world.
3. Online Games – Most of the developers of online games has created “Browser-based Games”
today where you do not need to download and install in your PC and it is playable online via
browser.
4. Online Tests – These are the online survey forms that automatically tabulate and calculate the
results when it’s done.
5. Courseware – is an alternative tool to educate learners through online coaching.
6. Podcasts – A series of a digital audio files that is available on the internet for downloading to
desktops or mobile devices.
7. Vodcasts – A series of videos streamed online that is available on the internet for downloading
to mobile devices.

USES OF MEDIA IN DIFFERENT FIELDS

• Education – Multimedia plays a vital role on the learning process of the learners. Multimedia
content improves the learning process and motivate the students to interact well in the class.
• Entertainment – The special effects and animations that are being applied in all modern movies
are the products of multimedia content. For that reason, there have been a drastic evolution on
the world of online games, majority of the online games today that are highly interactive.
• Business – Many businesses integrate media content on their advertisement as their marketing
strategy to attract prospect clients or consumers.
• Mathematics and Scientific Research – When we heard Mathematics and Scientific research,
we imagine that all the problems and issues related to them are very difficult to analyze,
understand, and solve. However, with the help of the videos, models, and courseware, we can
easily understand the methods used to solve complex problems.
• Government – Multimedia is very useful in all government agencies around the world. They
use multimedia to deliver information, procedures, and regulations from one place to another
• Medicine – The field of medicine integrates multimedia content to analyze further their field
of study and to train future doctors and practitioners easily through visual presentation.

RICH CONTENT IN THE ONLINE ENVIRONMENT AND USER EXPERIENCE

An active participation of the user is a good sign that the website has a rich media content. These
media contents used advanced technology that allows advanced animations and/or supports
audio/radio for advertising and communicating immediately for instant user interactions.

• YouTube - To attract and keep an audience, this platform maximizes its rich media
content to show what they valued the most; freedom of expression, freedom of
information, freedom of opportunity and freedom to belong.
• Facebook - Through this social networking site, people freely connect and communicate
with friends and family, easily find communities, and can grow businesses. Through its rich
media content, information may be shared through photos, videos, messages, and status.

ELEMENTS OF A RICH CONTENT

1. USEFULNESS - The usefulness of a website really depends to the individual who uses it. It
is important to identify the users or target audience to be able to show the usefulness of
the website
2. ADHERENCE TO FUNCTIONALITY - This is also a challenge to pay attention to accessibility.
Integrating rich media content is not only designed; it must have a function.
3. USABILITY - It is a measure of how simple it is for a user to manipulate the site (especially
for the infrequent or brand-new users) and how convenient it is to use on the long term
(for daily visitors).
4. VISUAL DESIGN - Aside from the function, rich media content must contribute to the over-
all aesthetic of the website. Integrating rich media content must be placed well and in
strategically places of your websites. It contributes to user experience and online
environment.

ICTS AS PLATFORM FOR CHANGE

ICT AS MEDIUM FOR ADVOCACY AND DEVELOPMENTAL COMMUNICATION

ADVOCACY is a process of supporting and enabling people to express,

defend and promote their rights, concerns and views. ICT Helps in the spread of awareness of
important issues that surround our environment, country, and people.
So, when we advocate, we inspire action and motivate change. Aside from providing support, we
promote certain issues to make a change in someone’s life.

Examples are:
• Senior Care
• Housing
• Human Rights
• Animal Rights
• Climate Change
• Gender Equality
• Mental Health Awareness
• Education
• Poverty

THE SOCIAL POWER OF SOCIAL MEDIA

Social Media can:
1. Promote social change or advance reforms.
2. Support social justice or create social movements.
3. Access to those who are impoverished, hurting, left out, or victims.
4. Stop bullying or discrimination.
5. Help during calamities or tragedies.
6. Allow people to have responsibility to engage as citizens.

DIGITAL CITIZENSHIP OF THE FILIPINO PEOPLE

DIGITAL CITIZENS - Those who use the Internet regularly and effectively” as defined by K.
Mossberger, et al. Digital citizens are generally skillful and knowledgeable about the use of the
internet through mobile phones, web ready devices, and computers to intermingle with the
government, private and public groups.
ELEMENTS OF DIGITAL CITIZENSHIP

1. DIGITAL ACCESS - or internet access is the basic element to becoming a digital citizen. This
could be at home, in school and internet cafes.
2. DIGITAL COMMERCE - or e-commerce is increasing and is here to stay, as selling and
buying of goods online becomes the norm for shopping for its ease and savings.
3. DIGITAL COMMUNICATION - has changed the way we relate and communicate with one
another. Before the internet, communicating to people from faraway places was limited
and slow. Today, it is easier, faster and cheaper to get in touch with anyone around the
world and beyond.
4. DIGITAL LITERACY - deals with the learning and then sharing or teaching about
technology available online. As a tool, the digital realm has a lot of possibilities that will
help in the learning process of student and their ability to access needed information in
their research and study.
5. DIGITAL ETIQUETTE - is appropriate conduct on the internet and is very challenging,
considering that people come from different backgrounds and cultures.
6. DIGITAL LAW - deals with the laws and ethics in society as a whole. Various countries have
formulated laws that govern how digital citizens should act.
7. DIGITAL RIGHTS AND RESPONSIBILITIES - is the right to privacy and speech protection in
the digital world.
8. DIGITAL HEALTH AND WEALTH - the dangers of using the computer and the Internet have
manifested and have caused suffering to digital citizens
9. DIGITAL SECURITY - the dangers of identity and information theft, hacking of computers
for information, and many threats caused by other digital citizens are very real.

Prepared by: Ms. Krizia Marinelle S. Sotoya