MINI PROJECT

ON

GPS TRACKING LUGGAGE BAGS

Submitted in partial fulfilment of the requirements

For the award of the degree of

MASTERS OF BUSINESS ADMINISTRATION

Submitted By: -
Under the guidance of
Madhuri Chauhan
DrAkhil Agnihotri

MBA 1st year

Student ID- 23GCEMBA080

Batch (2023-2025)

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 GALGOTIAS COLLEGE OF ENGINEERING AND
TECHNOLOGY
CERTIFICATE

Mini Project Report – 2024

This is to certify that Mr/Ms……Madhuri Chauhan…… ,admission number- 23GCEMBA080

student of MBA 1st Semester of our institute has undergone Mini Project as per details mentioned
below:-

 Project/Title…………GPS tracking luggage bags………………………

He / she has carried out the training under my supervision and has completed the same in conformance
with / partial fulfillment of the provisions of AKTU, Lucknow.

The work is original and has not been submitted anywhere else in any manner.

Signature……………………………………

Name - Mr/Ms/Dr…………………………….

Project guide

Department of Business Administration

Date…………………………………………..

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 DECLARATION

I, hereby declare that project entitled “Pharmaceutical industry with reference to GPS Tracking
Luggage bag” is submitted in partial fulfilment of the requirement for the award of degree of
“Master Of Business Administration” of A P J Abdul kalam Techinical University is an
original record of work done by me. This report has not previously formed the basis of the
award of any degree, diploma, or similar title of any University.

Name: Madhuri Chauhan

Admission number :23GCEMBA080

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 ACKNOWLEDGMENT

Words have always seemed to be inadequate as now, when I endeavor to express my deepest
sense of gratitude to “Almighty God” for his constant presence with me, leading my ways to
success. The project would have been difficult to complete; but for the invaluable
contributions from some important person, let me take this opportunity to thank them.

I am thankful to all those who have directly or indirectly helped me in my research work and
took constructive interest in my project. Without their presence, it would have been difficult to
gather all these information which are the backbone of this research.

I wish to express my heartfelt gratitude to Mentor Dr. Akhil Agnihotri for providing me to work
in culture, full of challenges which helped me in developing my skills and knowledge. Finally, I
express my sincere regards to my family and friends for all their co-operation in formulating
this project.

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 INDEX

1. OBJECTIVE OF THE PROJECT

2. REVIEW OF LITERATURE
3. GENRATION OF PRODUCT
4. IDEA SCREENING
5. CONCEPT DEVELOPMENT
6. MARKET STRATEGY
7. PRODUCT DEVELOPMENT
8. COMMERCIALIZATION
9. LEARNING OUTCOMES

10. BIBLIOGRAPHY

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 Objective of the project
OUR VISION- is to supply traveling bags that make the journey – : “A Really happy and
safe journey”

OUR MISSION – Is to provide “fashionable and secured bags at reasonable rates”.

To enrich a journey into a “world class experience and make their travelers feel secured
and tension free”.

By adding a security feature in a luggage bag so that the passenger or the carrier of this bag,
can have a can have a a luggage bag ,with a security feature in built in it.

The bags will be provided at very reasonable rates. The additional features of course
will increase the prices as compared to the old kind of bags but the price hike will be
very nominal which is at very normal rates.

The bags are available at a very reasonable prices. The features will add to a very

nominal price hike.But the features will justify the price of the product

The bags will serve to all the sections, weather elite class or upper middle class and even they

serve lower middle class.

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REVIEW OF LITERATURE

AUTHOR – Sudha senthil https://www.researchgate.net/institution/VIT_University

https://www.researchgate.net/publication/335978445_LUGGAGE_TRACKING_SYST
EM_USING_IOT
 Madakam, Somayya, R. Ramaswamy, and
 Siddharth Tripathi. "Internet of Things (IoT)
 http://thegadgetflow.com/portfolio/konas-the-worlds-only-trackable-luggage-and-
backpacks

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Idea generation of Product
This idea came into my mind when I was traveling to Delhi the journey was a night
journey and at the morning when the train arrived at the Delhi station. A fellow passenger
who was traveling with his family to attend a wedding in Delhi was searching for his bag
and his bag contained the jewellry and the precious material and good amount of money
but it was not there and the journey was not so happy for them .
By observing their condition the idea came into my mind that if the delivery agents
can have the GPS tracker bags from which we can trace the location of that person so
why not the luggage bag should have such a GPS tracker so that we can we can locate
the luggage at the point which it is lost so that our journey can be safe , secure and
very happy journey.

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 IDEA SCREENING
Many ideas came into my mind regarding gps tracker like to install alarm , remote
control bags but all these ideas get cancel out because I choose the idea of installing
tracker with inbuilt application in one of the compartment of the bag and the reason to
choose the best idea out of all came after screening on the various parameters like SWOT
analysis , competitive analysis etc lead to came out with the best idea of developing gps
tracker luaggage bags .

THE VARIOUS PARAMETER ARE AS FOLLOWS-:

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Strength :

Best prices.

Standardization

Competitive advantage

Weaknesses

People are not very much aware about it.

It may increase the prices.

Need technical knowledge for production.

Opportunities

Greater target market.

Growing demand.

Greater acceptance in the market

Threats
Growing concern of COVID pandemic

Finance

Availability of highly technical person.

Market Analysis:
According to Infoholic Research, the “Smart Luggage” market is expected to reach $2,353.2
million by 2022, growing at a CAGR of around 26.4%. Increasing airline travel & tourism,
innovations in product design & quality, demand for IoT-based applications, and consumer
shift
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towards leisure lifestyle are forcing organizations to focus on embedding the technology
features into their traditional luggage. The increasing international travel and internet
penetration are some of the major drivers for introducing technology applications in the luggage
industry.

Technology Analysis:

Technology is the major boosting factor for smart luggage market. The major technology
providers have joined hands with luggage manufacturers to offer innovative solutions, which
enable the customers to enjoy the journey with maximum comfort such as luggage tracking,
USB charging, digital scaling, and remote locking. New players are entering the market and key
luggage companies are trying to acquire them to gain their technical knowledge for the
betterment of their product portfolio. The technology market is further segmented into
connectivity, sensors, SIM cards, USB charging, and others. In 2016, connectivity technology
had a major share of the market and is expected to reach $898.0 million by 2022, growing at a
CAGR of 26.7% during the forecast period 2016–2022.

Regional Analysis :

At present, the Americas is having the majority of the market share mainly due to the
advancements in technology and its adoption. The market is witnessing prominent growth in the
countries such as the US and Canada. Americas is followed by Asia Pacific. Regional
government initiatives for developing smart city projects and increasing FDI for
industrialization enhancement in the region are the main factors contributing to the market
growth. Europe is spending hugely in the manufacturing industry, especially on raw materials
and their use. The RoW region is expected to have a positive growth in the market, which will
offer huge opportunities for key players to provide innovative solutions in the region.

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Competitive Analysis:

The study covers and analyzes the “Smart Luggage” market. Bringing out the complete key
insights of the industry, the report aims to provide an opportunity for players to understand the
latest trends, current market scenario, government initiatives, and technologies related to the
market. In addition, helps the venture capitalist in understanding the companies better and take
informed decisions.

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CONCEPT DEVELOPMENT
Overview: The luggage tracking system is designed to track the luggage and bags which
gets lost or theft from public and other areas. As people travel, there is always a risk of theft of
the luggage and bags which is where the proposed system comes into account. The luggage
tracking system works on an alarm basis where an alarm is set up with the arduino uno board
and a GPS module. Also the alarm is turned on as soon as the bag is theft and goes outside a
particular range. Furthermore, a map is created through which we can track the location of the
bag as it moves, as the markers are dropped which in a way gives us the location of the bag as it
moves away from the owner. In this, the IoT components are being used like Arduino Board and
a GPS Module in order to track the bag and a frontend or mobile application is created in order
to monitor.

NEED- The luggage bag can be lost irrespective of any situation and condition this may
cause a huge trouble because the luggage may contain some important documents and the
precious items that can be lost with the people can lose their important material generally it is
seen that the people or get robbed in public areas like airports bus station railway stations and
others also people can never forget their luggage bags which can import which have
necessary and important items in it.

Security needs

THE bags with the GPS tracking system will help to help the back to be secured as when it is
lost in it their location can be traced and the carrier of the blue luggage can easily go and take it
back and so it will add a security feature in it so that our journey can be safe.

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Financial needs
Nowadays every person is ready to pay an extra penny for an extra feature. the luggage always
contains some amount of hard cash valuable materials data passenger carry with them it is not
possible that a luggage only and only have , clothings and accessories in it the luggage will
definitely have some precious precious things like jewelry cash and others so we can say that
security features can also aid to satisfaction of financial needs

Psychological need
Now the population is very much concerned about their status and standard and the bags will be
trendy looks will make the coustmer stand out among crowd. They noticed by everyone. The
bags with the trackers and with stylish designs will satisfy the psychological need because
human being now likes to be noticed by the other persons in the crowd.

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Marketing Strategy
PRODUCT/SERVICE

Best quality product- The product serves the best quality designs, backpack with
dust resistant glossy body. Available in hard and cloth front body

Compact size- The size of the bags are avaible in different sizes, the gps tracker will not
increase the size of bags or even the weight of the bags.

Trendy looks- The Looks will be a factor to capture huge market with its tough light
trendy body and with its soft solid coloured cloth looks will be also a cherry on the cake.

After Sales Services- the after sales services like free one tym repair and 6
months replacement will induce the customer retention.

PRICE
Discounted rates- The bags will be provided at discounted price during new lauch
and also at the festive seasons.

Complementary benefits- Trendy keychain , adjustable straps for proper

placements of clothes with two compartment, and small pockets to keep small makeups products
and accessories.

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 Easily understood payments terms- The bags will be available at easy
monthly emi’s.

PLACE-
PAN INDIA-THE product will be made available all around the India
eather metrolopilans or urban or semi urbans places.

Selective market exposure- The market initially will be selective to only

metropolitan then to urbsan and semi urban location.

Online over the internet- The virtual market provide a bigger and
worldwide platform for the product to generate sales.

PROMOTION
Social media advertisement

The social media marketing is used to give a world wide market .all the internet user are
aware of the new of the new product which can increase your customer base.

ONLINE STORES-

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The websites of the brand can also be a place to promote the new product on the online stores
can also be proved a great idea to promote.

VIRTUAL PLAYERS –
The virtual players like Amazon, Flipkart, Snapdeal, e.t.c.are the great platform which have a big
customer base and great goodwill with loyal customers.

ONLINE ADVERSTIMENT-
The online advertisement of the new brand can have immense attraction power to the
customer.

Electronic adverstiment
TELEVISION ADVERSTIMENT-
The t.v. advertisement can be intelligently designed , and can convey the message
to the target audience very well.

RADIO ADVERSTIMENT-
The radio can be cheap and best medium of advertisement and can attract a large customer base.

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PRINT MEDIA -
NEWSPAPER-
The newspapers can have different level of customer as the newspaper like
ECONOMICS TIMES , BUSINESS STANDARDS have customer who are well
educated. While the newspaper that are particularly city based like AMAR UJALA have a
great customer in a particular city while the local rural newspaper have rural customer
base.

JOURNALS –
The journals can also have a capacity to create a customer base to a new product

MAGZINES-
The magazines, have the great coverage various magazines like fashion , cooking , business
magazines etc .

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 SEGMENTATION
TARGETING
POISTONING

(STP)
SEGMENTATION-
Market segmentation is a marketing term that refers to aggregating prospective buyers
into groups or segments with common needs and who respond similarly to a marketing
action. Market segmentation enables companies to target different categories of
consumers who perceive the full value of certain products and services differently from
one another.

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GEOGRAPHIC SEGMENTATION-
Dividing market on the basis of different locations or geographic locations such as-

NATION –
Different nations can be the customer of this bags wheather China, Japan, India , korea everyone
can be the potential buyers and can be target.

STATES –
Different states weather rich or not can be the customer weather Punjab, Bihar , South India etc
all can be the customers.

REGIONS –
All the regions weather the North India, south india, middle east etc can be segemented and
converted into potential buyers.

CITIES –

This can be subdivided into two parts-

 URBAN
 RURAL

URBAN-

The urban areas can be easily captured as they have a good purchasing power and have greater
urban population.

RURAL

The rural population comparises of major segment if he can be customers so the product can be
widely distributed.

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 DEMOGRAPHIC SEGMENTATION
Demographic segmentation is the process of dividing your customer or subscriber base
into different groups based on shared common traits. A demographic analysis refers to the
statistical characteristics of a group of people from a personal and socio-economic
standpoint.

AGE-
Teenager, honeymooners, married couples with dependent and independent childrens
,retired every one can use it very easily and comparitvely.

GENDER-
It can be used by both male and female.

INCOME-
It can be used by upper middle class , middle class and elite class . it can be made available
to lower income group.

OCCUPATION-
Housewifes, professionals, enterprenur , teachers , contarctors, everyone regardless of occupation
can use this bags.

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 PSYCHOGRAHIC
SEGMENTATION

Divide buyer in different groups based on social class

lifestyles personality

ON THE BASIS OF SOCIAL CLASS

People of upper class, middle class can use it definitely while lower class can use it by making
certain features of lower level .

ON THE BASIS OF LIFESTYLE

Any person having any kind of status symbol can use this bag .

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 BEHAVIOUR SEGEMENTATION
Buyers are divided into groups based on their knowledge
,attitudeand use or response to a product.

F FEATURES-Stylish looks , safety , comfort.

A ADVATANGES – Offered by the marketers

Like – looks, easy to carry , for all income groups , safety.

B- BENEFITS – sought by customers

Customer can choose as per there preferences some can choose looks some can choose security.

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 TARGETING
Target involves breaking a market segment and then concentrating efforts on one or few key
segments consisting of the customer needs , desires closely match your product and
services.

BEHAVIORAL TARGETING
Practice Segmenting customers Based on web browsing history things like page visited
But advertising the products in Famous web pages will help achieving the goal of
behavioral targeting

CONTEXTUAL TARGETING
This refers to displaying ads based on websites content .For example he adds the bag should be
displayed in popular luggage bag website pages .

SEARCH RETARGETING
Search retargeting is when you serve as they browse so the bags must be in the keywords
preference.

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 POSITIONING
Market Positioning refers to the ability to influence consumer perception regarding
a brand or product relative to competitors. The objective of market positioning is
to establish the image or identity of a brand or product so that consumers perceive
it in a certain way.

PRICE HIGH

BAGS

PERFORNACE LOW PERFORMANCE HIGH

PRICE LOW

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 PRODUCT DEVELEOPMENT

WHAT IS GPS?
The Global Positioning System (GPS) is a U.S.-owned utility that provides users with
positioning, navigation, and timing (PNT) services. This system consists of three segments:
the space segment, the control segment, and the user segment. The U.S. Space Force develops,
maintains, and operates the space and control segments.

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 SPACE SEGMENT
The GPS space segment consists of a constellation of satellites transmitting radio signals
to users.

The United States is committed to maintaining the availability of at least 24 operational

GPS satellites, 95% of the time.

Control Segment

The GPS control segment consists of a global network of ground facilities that track the
GPS satellites, monitor their transmissions, perform analyses, and send commands and
data to the constellation

USER SEGMENT

The user segment consists of the GPS receiver equipments,which receives the signals from gps
satellites and uses the information to calculate three dimensional position and time.

Performance
The outstanding performance of GPS over many years has earned the confidence of millions of
civil users worldwide. It has proven its dependability in the past and promises to be of benefit
to

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THE GPS TRACKING PROCESS
A GPS tracking device is installed into a piece of equipment, necessary information. It then
uses GPS satellites to pinpoint the location of the vehicle or trailer in real-time.

The data stored within the GPS tracking device is then transmitted through a cellular or
wireless network to a server. The server works like cloud storage that lets you access the
information regardless of your location and the device you use (smartphone, tablets, computer,
etc.).. GPS requires the use of many satellites orbiting the Earth. These satellites continually
broadcast their locations and status above us. This is continually monitored by the GPS Master
Control Station, as well as other tracking and monitoring stations here on the ground, to ensure
accuracy and proper function. The Master Control Station is also responsible for maintenance
and correction, should anything go wrong.

A GPS device on Earth receives these signals, interpreting each one’s unique data. By mapping
the locations of four or more satellites in relation to the tracking device, it can triangulate its
exact position in three-dimensional space. More satellites are often used to validate data and
provide a more accurate location reading.

What is a GPS tracker?

Definition

A GPS tracker receives location information from a satellite through a receiver. It then transmits
them through a transmitter. This information generally arrives on a smartphone on a dedicated
application, such as that of Beepings, thanks to a distant server.

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How it works ?

A GPS tracker allows you to geolocate an object. This device determines its own positions
or coordinates using the satellites and then transmits them to the application. Geolocation is
a process for positioning an object, a vehicle, or a person on a map using its geographic
coordinates.

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 DEVELPOMENT OF BAGS
The various kinds of bags are already available in the market having various sizes, shapes,
colours and fulfilled with the varities depending upon the choice of the customer they
purchase it.

There are different pockets or compartments ith the bags some are inside the bags while some are
on the outer side.

The tracker devices are also available in the market from big to small sizes having various ranges

We need to select the small size device having good range and insert it to an outer
compartment of the bag . the trackers are readily possess an application for tarcking the
location.

Trackers of different coverage ranges are present we need to have three kinds of tracker
devices with best , better and good covrage rangs so that we can bifurcate our product for
the upper class, middle class and lower class.

FEASIBILTY ANALYSIS

TECHNOLOGICAL – The technology required to develop these bagsd

are AI AND GPS with the knowledge of IOT (INTERNET OF THINGS) these technologies are
widely available .So by the technological point of view ,these bags are feasible enough.

ECONOMICAL – The trackers are available at various ranges starting from 24

dollar i.e 1800 indian rupees connectivity range of 150 ft , and goes dollar 39 which is
approximately 3000 connectivity range 250 ft and other dollar 99 which is approx 7400 connectivity
range 400 ft

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depending upon the purchasing power and class of customer we can add tracker in our bags and
develop it for the various income segment .So as per economical point of view these bags are feasible .

LABOUR AVAILABILTY – The human resource we need for the

development of bags can be divided into three kinds of human resources.

SKILLED K LABOUR - . We require skilled labours luike production managers,

marketing managers, sales managers and other professionals for the development of bags.In long run
we can establish our own I.T cell for which we will be required engineers, software developers. Our
nation have ample of skilled labours at a affordable packages so it is feasible.

SEMI –SKILLED LABOUR – The semi skilled labour like supervisors, tailors,
etc are required for the development of the bags and are available enough in our nation .

UNSKILLED LABOUR - Unskilled labour is also needed for development of the

product for loading and unloading

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 COMMERCIALIZATION
TYPES OF
DISTRIBUTION
CHANNELS
INDIRECT MARKETING

DIRECT VIRTUAL MARKETIN

MARKETING

One Two Three

LEVEL LEVEL Level

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 DIRECT MARKETING
When no intermediaries between consumer and producer this is called direct marketing . however it is
tough to execute it but once executed will provide long term benefits.

In case of this product we can directly market our products in socials gathering of elite class or business
class like meetings, seminars cetc.

They can use direct demonstration techniques in middle class housing colonies to attract customer for
middle income groups .The team can visit official buildings for the demonstration of the product and
attract customer.

INDIRECT MARKETING
The indirect marketing , refers to a channel of distribution where there is intermediaries are involved
i.e middlemen are involved in the channel of distribution.

Various intermediaries are as follows-

AGENT MIDDLEMAN/ SUPERSTOCKISTS (FOR FMCG)/ CAARY AND FORWARD

AGENT (FOR PHARMACEUTICAL)

WHOLESALER (FMCG)/ DEALER/STOCKIST(PHARMACY)/HARDWARE(PAINT,CEMENT)

RETAILERS (FMCG)/CHEMIST(PHARMACY)

CONSUMER / INDUSTRIAL USER

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 Depending upon number of intermidaries involved there are
various levels of distribution .

ONE LEVEL

TWO LEVEL

THREE LEVEL

ONE LEVEL - There is single level intermediaries between company and consumer.
In case of this product we can contact directly two ogranized retailer like big bazaar

Vishal mega mart . marketers also can sell directly two big virtual players like amazon, flipkart.

TWO LEVEL- In this design there are two level i.e the are two level Wholesaler,
Retailer , are involved in the channel of distribution . In this case we can appoint or sell our
product to wholesaler and they pass it to the retailers to sell it to the ultimate consumers.

To avoid any kind of conflict the rate of commission should be fixed for ex- if company is
giving 10% margin then the commission percentage must be fixed i.e. 6% foe wholesaler KE

THREE LEVEL- In this there are three middleman are involved in the channel

of distribution .COMPANY STOCKIST WHOLSALER

RETAILER
Again the percentage of commission should be divided as per fixed rates.

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VIRTUAL MARKETING-
The virtual market now a days are broadening their horizon . These markets are serviceable to
the worldwide. Big virtual market like flipkart , amazon . these market are kind of direct market
who purchase directly from companies and sell it to worldwide customers . in case of this
product we can also use this kind of channel of distribution.

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Learning outcomes
The GPS tracking luggage bag will ensure a safe and happy journey by Tracking the bags To the
range as per its divides connectivity .It can be available in various ranges which start from
Upper middle class to elite class.Its long term goal is to make these bags available also for the
lower and middle income group .

The bags will not only provide a safe journey but it will also help to provide safety of your
valuable materials Which you usually keep it in your bags .

This bag is useful not only for the ordinary people but also for the government as they can use
this safety feature In keeping the important documents cash and many other Other things which
are very prime in the view of security

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BIBLIOGRAPHY
I have taken contents from following ways
http://thegadgetflow.com/portfolio/konas-the-worlds-only-trackable-luggage-and-backpacks

https://www.researchgate.net/publication/335978445_LUGGAGE_TRACKING_SYSTEM_USI
NG_IOT.

MAGNIZNES

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