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8410

Assignment

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21 views

8410

Assignment

Uploaded by

iqraarsalan.ivs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD

(Department of Business Administration)


WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE
ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF
DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.
Course: Business Communications (8410) Semester: Autumn, 2023
Level: BBA (4 Years)

ASSIGNMENT No. 1
Total Marks: 100 Pass Marks: 50

Note: Attempt all questions.


Q.1 Define communication and discuss the communication process in detail. (20)

Q.2 Write short notes on following:


(a) Favorable Replies
(b) Answering Inquiries. (10+10)

Q.3 Write a detailed note on use of technology to manage information in an organization.


(20)

Q.4 Write a detailed note on the five planning steps in Business Manages. (20)

Q.5 Write notes on following:


(a) Composing and Drafting a Message
(b) Unfavorable Unsolicited Messages (20)
ASSIGNMENT No. 2
Total Marks: 100 Pass Marks: 50
This assignment is a research-oriented activity. You are required to obtain information
from a banking/financial organization and prepare a report of about 1000 words on the
issue allotted to you to be submitted to your teacher for evaluation. Discuss your topic by
giving examples of organizations and markets etc. in Pakistan.
You are required to select one of the following issues according to the last digit of your
roll number. For example, if your roll number is P-3427182 then you will select issue No.2
(the last digit). All the issues carry equal marks.
List of Issues:
0. Importance and Benefits of Effective Communication
1. An Intercultural Communication Model
2. Effective Listening
3. Barriers to Communication
4. Effective Speaking
5. Persuasive Messages
6. Understanding the Internet
7. 7 C’s of Communication
8. Effective Bad News Messages
9. Neutral messages

The report should follow the following format


1. Title page
2. Acknowledgements
3. An abstract (one page summary of the paper)
4. Table of contents
5. Introduction to the issue (brief history & significance of issue assigned)
6. Practical study of the organization (with respect to the issue)
7. Data collection methods
8. SWOT analysis (strengths, weaknesses, opportunities & threats) relevant to the issue
assigned
9. Conclusion (one page brief covering important aspects of your report)
10. Recommendations (specific recommendations relevant to issue assigned)
11. References (as per APA format) and Annexes (if any)
GUIDELINES FOR ASSIGNMENT No. 2
▪ 1.5 line spacing
▪ Use headers and subheads throughout all sections
▪ Organization of ideas
▪ Writing skills (spelling, grammar, punctuation)
▪ Professionalism (readability and general appearance)
▪ Do more than repeat the text
▪ Express a point of view and defend it.

WORKSHOPS
The workshop presentations provide you opportunity to express your communication
skills, knowledge & understanding of concepts learned during practical study assigned in
assignment No. 2.
You should use transparencies and any other material for effective presentation. The
transparencies are not the presentation, but only a tool; the presentation is the combination
of the transparencies and your speech. Workshop presentation transparencies should only
be in typed format.

2
BUSINESS COMMUNICATIONS (8410)

UNIT 1: EFFECTIVE COMMUNICATIONS IN BUSINESS


• Importance and Benefits of Effective Communication
• Ancient Heritage for Communication Principles
• Life blood of Every Organization
• Benefits of Effective Communication in Your Career
• Challenge of Communication in the Global Market
• Components of Communication
• Contest/Sender-Encoder/Message/Medium/Receiver-Decoder/ Feedback
• Concepts and-Problems of communication
• Conventions of meaning/Perceptions of Reality/Values, Attitudes, and
Opinions
• Nonverbal Communication

UNIT 2: BUSINESS COMMUNICATIONS IN THE GLOBAL CONTEXT&


ETHICS
• Background to Intercultural Communication
• A Concept of Culture
• An Intercultural Communication Model
• National Cultural Variables
• Education/Law and Regulations/Economics/Politics/Religion/Social
Norms/Language
• Individual Cultural Variables
• Time(Chromatics)/ Space (Proxemics) / Good Acceptable Dress/ Manners/
Decision Making/Verbal and Nonverbal Communication
• Business Communication and the Ethical Context
• Background to Ethical Context
• Ethical Situations
• Ethics as a Communication Issue

UNIT 3: TECHNOLOGY IN BUSINESS COMMUNICATION EFFECTIVE


BUSINESS MESSAGES
• Business Communication and the Technology
• Managing Information within Organizations
• History of Technological Developments
• Challenges to the Organization Made by New Technologies
• E-Mail
• Understanding the Internet
• Establishing Security
• Other Communication Technologies
• Managing Information Outside Organizations
• Managing Crisis Communication

3
UNIT 4: EFFECTIVE BUSINESS MESSAGES
• The Process of Preparing Effective Business Messages
• Five Planning Steps
• Indirect (Inductive) Approach
• Beginning and Endings
• Opening Paragraphs/Closing Paragraphs
• Composing the Message
• Drafting Your Message
• Revising Your message
• Editing and Proofreading Your Message

UNIT 5: THE APPEARANCE AND DESIGN OF BUSINESS MESSAGES


• Business Letters
• Stationery and Envelopes
• Standard parts of the Letter
• Optional parts of the Letter
• Letter Layout
• Memorandums
• Envelopes and Electronic Mail
• Special Time saving Message Media
• Electronic Mail
• Facsimiles (Faxes)
• Telegrams, Mailgrams, Telexes/Teleconferencing

UNIT 6: GOOD-NEWS MESSAGES


• Good-News and Neutral Messages
• Organizational Plan
• Favorable Replies
• Answering Inquiries
• Granting Requests for Adjustment
• Approving Credit/Acknowledging Orders
• Granting Favors and Other Requests
• Job Acceptance Letters
• Goodwill Messages

UNIT 7: BAD-NEWS MESSAGES


• The Right Attitude
• Plans for Bad-News Messages
• Indirect Plan/Direct Plan
• Negative Replies to Requests
• Answering Non-Sales-Related Inquiries When the Information is
Undesirable
• Refusing Adjustments on Claims and Complaints
• Refusing Credit

4
• Acknowledging Orders, You Cannot Fill Now or at All
• Declining Invitations and Requests for Favors
• Unfavorable Unsolicited Messages
• Announcing Bad News About Prices or Services
• Penalizing for Nonconformity to Rules or Procedures
• Conveying Other Bad news

UNIT 8: NEUTRAL AND PERSUASIVE MESSAGES


• Neutral Messages
• Announcements/Transmittals
• Persuasive Messages

UNIT 9: THE 7 C’s, GRAMMAR AND EFFECTIVE LISTENING


• Minding Your Grammar
• The 7 C’s of Effective Communication
• Effective Listening

Recommended Book:
Murphy A. H. Effective Business Communication

⧫⧫⧫

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