1.

What is Facebook and Instagram's parent b) Showing your ads to people who have
company name? previously interacted with your ad or page.
c) Targeting users who have not engaged with
a) Alphabet your previous ads.
b) X
c) Meta d) Reaching out to users based on their recent
d) None of the above search behavior.

Answer: c) Meta Answer: b) Showing your ads to people who have

previously interacted with your ad or page.
2. Companies use ___ to promote their products
7. Which best describes the „Lead Generation‟
or services to Facebook users.
objective in Facebook Ads?
a) To drive traffic to your website.
a) Facebook ads
b) To increase the number of likes on your
b) Twitter ads
Facebook page.
c) LinkedIn ads
c) To collect leads for your business, such as
d) None of the above
sign-ups for newsletters.
d) To promote specific products or offers.
Answer: a) Facebook ads
Answer: c) To collect leads for your business, such
as sign-ups for newsletters.
3. Where do the Facebook ads appear?
8. What is the name of the tool that provides
a) Users' feeds
detailed insights into the performance of
b) Stories
Facebook Ads?
c) Messenger
a) Facebook Analytics
d) All of the above
b) Facebook Insights
c) Facebook Ads Manager
Answer: d) All of the above
d) Facebook Performance Tracker
Answer: c) Facebook Ads Manager
4. In Facebook, what type of budget setting
options is/are available?
9. To engage your Facebook fans it is
a) Daily budget recommended that you utilize posting tactics
b) Lifetime budget like.
c) Both A and B
d) None of the above a) New product promotions
b) Asking for a Like or Share
Answer: c) Both A and B c) Sharing links from websites
d) Offering product discounts
5. In Facebook Ads, what is “Reach”?
a) The total number of clicks your ad receives. Answer: b) Asking for a Like or Share
b) The number of conversions your ad
generates. 10. What does CTR stand for?
c) The number of people who see your ad.
d) The frequency of your ad being shown to the a) Client/Thought Relation
same user. b) Click through Rate
Answer: c) The number of people who see your ad. c) Cost Times Response
d) Cost Through Recession
6. Question: What does the term „Retargeting‟
refer to in Facebook Ads? Answer: b) Click through Rate
a) Changing the target audience of your ad
after it has been running.
11. What are the links from other sites called? a) Internet link building
b) Internal link building
a) Frontlinks c) Intra link building
b) Backlinks d) Interesting link building
c) Boundlinks
d) Hidelinks Answer: b) Internal link building

Answer: b) Backlinks 17. What is the full form of CMS?

12. What does SEO stand for? ............................................................................

a) Search Engine Optimal 18. What is the full meaning of https?

b) Social Engine Optimal
c) Search Engine Optimization ............................................................................
d) Social Engine Optimization
19. What type of sitemap file should be used for
Answer: c) Search Engine Optimization SEO?

13. Which of the following comes under the a) XFL

keywords research tools? b) ROR
c) XML
a) Ahref d) WWW
b) Google
c) Search Engine Answer: a) XML
d) Portal
20. Which of the following items search engines
Answer: a) Ahref don't want?

14. Search engine results pages display ____ as a) Keyword stuffing

clickable headlines above website urls. b) Buying links
c) Poor user experience
a) Title Tags d) All of the above
b) Search Engines
c) Meta Keywords Answer: a) All of the above
d) Meta Description
21. Which social network is considered the most
Answer: a) Title Tags popular for social media marketing?

15. What does Alt text stand for? a) Twitter

b) Facebook
a) Alternate text c) Linkedin
b) Alternative text d) Whats App
c) Alternation text
d) Alter text Answer: b) Facebook

Answer: b) Alternative text 22. Which of the following is valuable in

increasing a page rank?
16. Internal links are links between pages on the
same domain and _____ is the process of creating a) Paying for placement
them. b) Static content
 c) Quantity of links from other highly ranked 27. Which type of SEO focuses on optimizing
pages to your site website elements such as meta tags, headings,
d) No contact information and URL structures?
Answer: c) Quantity of links from other highly a) On-page SEO
ranked pages to your site b) Off-page SEO
c) Technical SEO
23. What is the purpose of Social Media
Marketing? d) Local SEO

Answer: a) On-page SEO

a) A way to communicate with customers on
social media platforms to increase the 28) What is the user role with the highest
performance of the business
privilege level in facebook business page?
b) Software
c) Hardware ………………………………………………
d) All of the above
29. For on Page SEO site content should have?
Answer: a) A way to communicate with customers
on social media platforms to increase the a) Meta descriptions
performance of the business b) Title tags
c) Both a and b
24. Which one is the most popular CMS right
d) None of the above
now?
Answer: c) Both a and b
a) WordPress
b) Joomla 30. What is Domain?
c) Drupal
d) Magento ..........................................................................

Answer: a) WordPress

25. Which one is not a keyword research tool?

a) Google Keyword Planner

b) KeywordTool.io
c) Google Trends
d) Namecheap

Answer: d) Namecheap

26. Which is a factor that Google uses to target

ads to users based on physical location?

a) Language preferences
b) Internet Protocol (IP) address
c) Operating system
d) Telephone number

Answer: b) Internet Protocol (IP) address