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Interview

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Abhishek Shrivastava
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59 views

Interview

Uploaded by

Abhishek Shrivastava
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Use Code “Y404” for Additional Discount on Course

IBPS SO
Marketing Officer

By Abhishek Srivastava Sir


IBPS SO – Marketing Officer Interview Preparation

PARTS OF INTERVIEW

CANDIDATE DETAIL
BANKING
MARKET TERMS
POSITIONING

MARKETING TERMS
CURRENT AFFAIRS
IBPS SO – Marketing Officer Interview Preparation

INTERVIEW

PERSONAL BANKING MARKETING CURRENT


DETAIL TERMS TERMS AFFAIRS

Introduction Documentation Personality

Academic Experience
IBPS SO – Marketing Officer Interview Preparation

INTRODUCTION

 Name

 Place

 Family

 Education

 Experience
IBPS SO – Marketing Officer Interview Preparation

DOCUMENTATION
 Cast Certificate

 Income Certificate

 NOC

 Educational Documents

 MBA Major/Minor

 Experience Letter
IBPS SO – Marketing Officer Interview Preparation

DRESS CODE
IBPS SO – Marketing Officer Interview Preparation

DRESS CODE
IBPS SO – Marketing Officer Interview Preparation

FREQUENTLY ASKED QUESTIONS


 Your Strengths

 Your Weaknesses

 Where do you see yourself in five years' time?

 What are you passionate about?

 What is your biggest regret?

 What is the last book/movie you read/watch?

 How did you choose your major?

 Do you consider yourself successful?

 Essential skills for a Marketing Officer?


IBPS SO – Marketing Officer Interview Preparation

 What were your main job responsibilities at your last job?

 What will you miss about your last job?

 Why do you want to work in government sector?

 What are your top five technical skills that you can apply to this type of work?

 What interested you in Banking Sector?

 What attracted you to this role?

 Why should we hire you over other candidates?

 If there was one aspect of our government you could change, what would it be and why?
IBPS SO – Marketing Officer Interview Preparation

QUESTIONS FROM CANDIDATE BACKGROUND


 Meaning of your Name

 Place of Birth

 Family

 Education (Graduation/PG)

 Experience

 Hobbies

 Any Gap in Education or Experience

 Strengths/Weaknesses/USP
IBPS SO – Marketing Officer Interview Preparation

QUESTIONS FROM BANKING TERMINOLOGY

 Products of Bank

 Product as Assets and Liability

 Banking History

 Inflation/Recession/NPA

 IFSC/MICR/NBFC/KCC/Bancassurance

 Type of Accounts

 Working of SO Marketing

 Recent Current Affairs


IBPS SO – Marketing Officer Interview Preparation

QUESTIONS FROM BANKING TERMINOLOGY

 Banking History

 Banking Product

 Marketing tactics

 Basic Awareness
IBPS SO – Marketing Officer Interview Preparation

QUESTIONS FROM MARKETING TERMINOLOGY

 Marketing Mix in term of Banking  Guerrilla Marketing

 STP, Niche Segmentation  Marketing Concepts

 Promotion Tools  Push/Pull Marketing Strategies

 USP of Bank/Product  Marketing Competitiveness

 Business Environment  SWOT/PEST/BCG/PLC

 Guerrilla Marketing  B2B,BC2, AI in Marketing


IBPS SO – Marketing Officer Interview Preparation

QUESTIONS BASED ON INTEVIEW EXPERIENCE

 Difference between sales and marketing  Job profile of Marketing Officer

 Tell us something about Bank Job.  Advantage of cross selling

 Cross selling/upselling  If we sale a home loan with car loan, is it cross selling?

 Product Life Cycle  Are you able to handle pressure in bank.

 Bancassurance and its percentage in India (3%)  As being a female, would you be able to relocate.

 Bancassurance comes under which stage of PLC  What influence you to become a Banker
IBPS SO – Marketing Officer Interview Preparation

QUESTIONS FROM CURRENT AFFAIRS

 Last 1-2 month current affairs

 Recent 10 day news

 Budget

 Politics

 Economics

 Paytm Bank issue


IBPS SO – Marketing Officer Interview Preparation

DOUBTS/MYTH ABOUT INTEVIEW

 Aspirant having work experience gets an edge over a person having gap after MBA.

 Doubt regarding specialization

 Should I mention experience less then 6 month/one year/switching job

 Which language should I use during interview.


IBPS SO – Marketing Officer Interview Preparation

BONUS TIPS FOR INTEVIEW

 Reach at venue at least 1-2 hour earlier.

 Arrange your documents according to check list.

 Check list of document will be same as check list of your call letter.

 For Girls: Don’t open up you hairs.

 Take two set of documents.

 Don’t be so formal, it looks over smart

 Be genuine, be yourself.
IBPS SO – Marketing Officer Interview Preparation

ADDITIONAL

Use Code
Y404

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