22nd June , 2024
KALYAN JEWELLERS LIMITED
COMPANY OVERVIEW BASIC INFORMATION
Kalyan Jewellers India Ltd. designs manufacture and sells a Sector Jewellary
range of gold, studded and other jewellery products across
Entry Price 440-460
various price points.It is one of the largest jewellery
retailers in India based on revenue . The co. was founded by Technical SL 395
the current Chairman, MD and Promoter, Mr T.S. Market Cap 46700
Kalyanaraman.The company has built a strong reputation
for trust and transparency in the jewellery industry ROCE 13.4
BUSINESS OVERVIEW
Kalyan Jewellers offers a wide range of gold jewellery designs catering to various
occasions. Their product portfolio includes Traditional and contemporary gold
jewellery designs for women and men , Diamond jewellery ,Kundan and Polki
jewellery ,Temple jewellery ,Lightweight jewellery for daily wear,Jewellery for
special occasions like weddings
Kalyan Jewellers operates a large network of showrooms across India and the
Middle East. They focus on a hyperlocal business model, tailoring their offerings to
the specific preferences of each region. Their unique strength lies in their extensive
"My Kalyan" network, a network of over 1000 small outlets spread across India. This
network allows for wider customer outreach and acts as a strong distribution
channel.
The company has presence in 5 Middle East countries and operates 36 showrooms
that contributed 14% of FY24 revenues, with Indian operations contributing
remainder 86%.
REVENUE TRAJECTORY SHAREHOLDING PATTERN
20000
PUBLIC
7.3%
DII
15000 11%
10000
FII
21.1% PROMOTER
5000 60.6%
0
2018 2019 2020 2021 2022 2023 2024
INVESTMENT RATIONALE
The Indian jewellery market is poised for a surge, fueled by rising disposable
incomes, rapid urbanization, and a growing preference for branded jewellery.
Discerning customers are increasingly brand conscious and prioritize transparency
in pricing, product quality, and ethical sourcing. This presents a massive
opportunity for Kalyan Jewellers to expand its customer base and market share.
Kalyan Jewellers has shed its regional roots and is strategically setting up shop
across India. The Franchise Owned Company Operated (FOCO) model allows for
rapid expansion in Tier 1, 2 & 3 cities, particularly in non-Southern territories. This
not only reduces capital expenditure compared to setting up company-owned
stores but also leverages the local expertise of franchise partners.
My Kalyan stores are the lifeblood of Kalyan Jewellers' hyperlocal strategy. These
strategically placed, smaller stores act as tentacles reaching into every corner of
the market, particularly in areas where a grand showroom might not be feasible.
This network not only expands their customer base significantly but also fosters a
sense of accessibility and personalized attention. Furthermore, My Kalyan stores
act as brand ambassadors, educating customers about gold purity, Kalyan
Jewellers' loyalty programs, and special schemes, ultimately driving sales and
strengthening brand loyalty at the grassroots level.
TECHNICAL CHART
AN INITIATIVE BY
THETAVEGA CAPITAL AURANGABAD
CONTACT : 77578 63192 / 99232 11668
