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Facebook Ad Policies and Guidelines

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arya dadhich
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327 views13 pages

Facebook Ad Policies and Guidelines

Uploaded by

arya dadhich
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Facebook Ad

Policies and
Guidelines
Reviewing the
Advertisement

• Every advertisement that is displayed on Facebook or


Instagram makes sure they meet the standard advertising
policies. When you place an order, the ads will be reviewed
within 24 hours or sometime slinger than that.
Elements Will Be Considered for
Review
• Contents of landing page- Your advert is likely to be
rejected if the content on the landing page is not
fully functional or doesn’t comply with advertising
policies or doesn’t match with product or service
of the advert.
• Images
• Texts
• Targeting
• Positioning
Prohibited Content.
• Promotion of illegal products like alcohol for minors
below the age group of 21 years.
• Advertisements that include weapons like tasers,
guns, explosives etc.
• Adult content ads like overtly sexual images, adult
products or services like sex toys and exotic
dancers.
• Those with sensational, scary, and content which
evoke a negative response from the audience.
Prohibited Content.
• Adverts with content that implies personal assigns like
religion, beliefs, race, ethnic origin, sexual practices,
medical condition, gender identity, financial status,
name etc.
• Ads with misleading or false content like offers or
business practices
• Ads with social issues or politically exploitative content.
• Those which play automatically without viewer
permission or advertisements those expand within
Facebook after clicking on the ads.
Prohibited Content.
• Ads that interfere with a viewer’s ability to leave away
from the page.
• Ads that includes software that results in misleading
experience or links to website that has spyware or
malware products.
• Contents with poor grammar or punctuations, symbols,
letters and numbers.
• Fake functional ads like CTA button on images which
are not real
• Images that contains results that are not real and those
with before-and after-images.
Prohibited Content.

• Advertisements that promote loans like paycheck


advances, or other short-term loan to include one’s
expenditure till next payday.

• Ads that use techniques to mask the content on ads


or landing pages.
Facebook Brand Assets’ Usage
Ads aren't allowed to:
• Display the word "Facebook" in a different font size
or style from the text surrounding it.
• Pluralise the Facebook trademark, abbreviate it as
"FB" or use it as a verb
• Use the "f" or Facebook logos in place of the word
"Facebook" in ad text
• Use the Meta corporate logo in an ad
• Uncapitalize the word "Facebook", unless it's part
of a web address
Text in Ad Images
• Creating engaging ads with minimal text is
beneficial to both your audience and your
campaign goals.
• Images with less than 20% text perform better.
• Although an ad containing more than 20% text
won’t be disapproved, it may receive less or even
no delivery.
Non-Functional Landing Page
• This includes landing page content that interferes
with a person’s ability to navigate away from the
page.
• A few examples of this policy are directing to pages
that have errors or are under construction,
directing to a PDF or JPEG file, pages that do not
match the product or service promoted in the ad,
landing pages that download files to a person’s
computer or sending people to a closed or secret
Facebook group.
Low Quality or Disruptive Content
• Ads can’t contain content leading to external
landing pages that provide an unexpected or
disruptive experience.
• This includes misleading ad positioning, such as
overly sensationalized headlines or prompts for
users to inauthentically interact with the ad, and
leading people to landing pages that contain
minimal original content and a majority of
unrelated or low-quality ad content.
Grammar and Profanity.

• What to avoid:
• Misused capitalization, like using all capital letters in
your ad's text

• Excessive symbols, characters or punctuation

• Profane language, including profanity that is partially


obscured by asterisks or symbols

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