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Visualization 2

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Visualization 2

Uploaded by

shruti garg
Copyright
© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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Short Note on Data Visualization


Last Updated : 09 Jul, 2020



Data visualization is actually a set of data points and information
that are represented graphically to make it easy and quick for user to
understand. Data visualization is good if it has a clear meaning,
purpose, and is very easy to interpret, without requiring context.
Tools of data visualization provide an accessible way to see and
understand trends, outliers, and patterns in data by using visual
effects or elements such as a chart, graphs, and maps.
Characteristics of Effective Graphical Visual :
 It shows or visualizes data very clearly in an understandable
manner.
 It encourages viewers to compare different pieces of data.
 It closely integrates statistical and verbal descriptions of data
set.
 It grabs our interest, focuses our mind, and keeps our eyes on
message as human brain tends to focus on visual data more
than written data.
 It also helps in identifying area that needs more attention and
improvement.
 Using graphical representation, a story can be told more
efficiently. Also, it requires less time to understand picture
than it takes to understand textual data.
Categories of Data Visualization ;
Data visualization is very critical to market research where both
numerical and categorical data can be visualized that helps in an
increase in impacts of insights and also helps in reducing risk of
analysis paralysis. So, data visualization is categorized into following
categories :

Figure – Categories of Data Visualization

1. Numerical Data :
Numerical data is also known as Quantitative data. Numerical
data is any data where data generally represents amount
such as height, weight, age of a person, etc. Numerical data
visualization is easiest way to visualize data. It is generally
used for helping others to digest large data sets and raw
numbers in a way that makes it easier to interpret into action.
Numerical data is categorized into two categories :
 Continuous Data –
It can be narrowed or categorized (Example: Height
measurements).
 Discrete Data –
This type of data is not “continuous” (Example:
Number of cars or children’s a household has).
The type of visualization techniques that are used to
represent numerical data visualization is Charts and
Numerical Values. Examples are Pie Charts, Bar Charts,
Averages, Scorecards, etc.
2. Categorical Data :
Categorical data is also known as Qualitative data.
Categorical data is any data where data generally represents
groups. It simply consists of categorical variables that are
used to represent characteristics such as a person’s ranking,
a person’s gender, etc. Categorical data visualization is all
about depicting key themes, establishing connections, and
lending context. Categorical data is classified into three
categories :
 Binary Data –
In this, classification is based on positioning
(Example: Agrees or Disagrees).
 Nominal Data –
In this, classification is based on attributes (Example:
Male or Female).
 Ordinal Data –
In this, classification is based on ordering of
information (Example: Timeline or processes).
The type of visualization techniques that are used to
represent categorical data is Graphics, Diagrams, and
Flowcharts. Examples are Word clouds, Sentiment Mapping,
Venn Diagram, etc.

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