THE UNIVERSITY OF BURDWAN

CURRICULUM
Four
Four-Year
Year Honours in
Business Administration

Under
Curriculum and Credit Framework for Undergraduate
Programmes (CCFUP) as per NEP
NEP--2020
with effect from 2023
2023-24

Programme:
Bachelor of Business Administration (BBA)
 Course Design under National Education Policy (NEP) 2020
YEAR 1
SEMESTER-I
Major Courses Minor Elective Inter/ Multi- Ability Skill Common Valued Research
Courses Disciplinary Enhancement Added course Project/
[4 Credits] Courses Enhancement Courses Dissertation
[4 Credits] Courses [4 Credits]
3(L)+1(T)+0(P)
[3 Credits] [3 Credits]
3(L)+1(T)+0(P) [2 Credits] 3(L)+ 0(T)+1(P)
3(L)+0(T)+0(P) 2(L)+ 1(T)+0(P)
2(L)+0(T)+0(P)

Course Course Course Course Course Course

1 1 1 1 1 1
Marks: 100
Marks: 75 Marks: 75 Marks: 50 Marks: 50 Marks: 50 (Th. 60+ IA: 20+
(Th. 60+ IA: 15) (Th. 60+ IA: 15) (Th. 40+ IA: 10) (Th. 40+ IA: 10) (Th. 40+ IA: 10) Practical/Project:
20)
BBA1011: BBA1021: In this category the
Principles of Fundamentals BBA students will (L1-I: MIL)
Management of Business opt for a course …….. 1041:
Economics from any of the Arabic/Bengali/
OR disciplines other Hindi/Sanskrit/
Corporate than “Commerce CVA1061:
Santali/Urdu/ BBA1051:
Social and Management” Environmental
Equivalent IT Skills for
Responsibility BBA1031 Science/
course from Business
Management Education
SWAYAM or
Principles & other UGC
Organisation recognised
Behaviour platform
(for Non-BBA)

SEMESTER-II
Major Courses Minor Elective Inter/ Multi- Ability Skill Common Valued Research
[4 Credits] Courses Disciplinary Enhancement Enhancement Added course Project/
3(L)+1(T)+0(P) [4 Credits] Courses Courses Courses [4 Credits] Dissertation
3(L)+1(T)+0(P) [3 Credits] [2 Credits] [3 Credits] 3(L)+1(T)+0(P)
3(L)+0(T)+0(P) 2(L)+ 0(T)+0(P) 2(L)+ 1(T)+0(P) Or
3(L)+0(T)+1(P)/
Course Course Course Course Course Course Course
1 1 1 1 1 1
Marks: 100
Marks: 75 Marks: 75 Marks: 50 Marks: 50 Marks: 50
(Th.80/60+ IA: 20+
(Th. 60+ IA: 15) (Th. 60+ IA: 15) (Th. 40+ IA: 10) (Th. 40+ IA: 10) (Th. 40+ IA: 10)
Prac./Project: 0/20)
BBA2011: BBA2021: In this category the CVA2061:
Organisational Accounting for BBA students will Understanding
Behaviour Managers opt for a course India
OR from any of the OR
Corporate disciplines other (L2-1: English) Digital and
Governance than “Commerce ENGL2041: Technological
and Management” Functional BBA2051: Solutions
English Small Business OR
BBA2031: Management Health and
Indian
Wellness, Yoga
Management
Education, Sports
Thoughts &
and Fitness
Practices
(for Non-BBA)

1
 YEAR 2
SEMESTER-III
Major Courses Minor Elective Inter/ Multi- Ability Skill Common Value Research
Courses Disciplinary Enhancement AddedCourse Project/
[5 Credits] Courses Enhancement Courses Dissertation
[4 Credits] Courses [4 Credits]
4(L)+1(T)+0(P)
[3 Credits] [3 Credits]
3(L)+1(T)+0(P) [2 Credits] 3(L)+ 0(T)+1(P)
3(L)+0(T)+0(P) 2(L)+ 1(T)+0(P)
2(L)+0(T)+0(P)

Course Course Course Course Course Course

2 1 1 1 1 1
Marks: 100
Marks: 75 Marks: 75 Marks: 50 Marks: 50 Marks: 50 (Th. 60+ IA: 20+
(Th. 60+ IA: 15) (Th. 60+ IA: 15) (Th. 40+ IA: 10) (Th. 40+ IA: 10) (Th. 40+ IA: 10) Practical/Project:
20)
BBA3011: BBA3021: In this category the (L1-2: MIL)
Marketing Vocational BBA students will ……….3041:
Management Education and opt for a course Arabic/Bengali/
Training from any of the Hindi/Sanskrit/
BBA3012: disciplines other Santali/Urdu/
Financial than “Commerce Equivalent BBA3051:
-
Management and Management” course from E-commerce
BBA3031 SWAYAM or
Entrepreneurship other UGC
& Startup recognised
(for Non-BBA) platform

SEMESTER-IV
Major Courses Minor Elective Inter/ Multi- Ability Skill Common Valued Research
[5 Credits] Courses Disciplinary Enhancement Enhancement Added course Project/
3(L)+1(T)+0(P) [4 Credits] Courses Courses Courses [4 Credits] Dissertation
3(L)+1(T)+0(P) [3 Credits] [2 Credits] [3 Credits] 3(L)+1(T)+0(P)
3(L)+0(T)+0(P) 2(L)+ 0(T)+0(P) 2(L)+ 1(T)+0(P) Or
3(L)+0(T)+1(P)/
Course Course Course Course Course Course Course
3 2 1
Marks: 75 Marks: 75 Marks: 50
(Th. 60+ IA: 15) (Th. 60+ IA: 15) (Th. 40+ IA: 10)

BBA4011: BBA4021: - -
Human Business
Resource Mathematics
Management BBA4022:
BBA4012: Business
(L2-2: English)
Production Statistics
ENGL4041:
and -
Language and
Operations
Creativity
Management
BBA 4013:
Information
Systems
Management

Abbreviations Used: MIL: MODERN INDIAN LANGUAGE; IA: INTERNAL ASSESSMENT; L: LECTURE; T: TUTORIAL;
P: PRACTICAL

2
 THE UNIVERSITY OF BURDWAN

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

GENERAL INSTRUCTIONS
1. Each paper under the BBA curriculum with 4 credits carries 75 marks, out of which 60
marks will be earmarked for semester examination and 15 marks for internal assessment.
2. Each paper under the BBA curriculum with 2 or 3 credits will carry 50 marks, out of
which 40 marks will be earmarked for semester examination and 10 marks for internal
assessment.
3. The internal assessment marks will be based on the following components:
A) Presentations (case study, term paper assignment, field study work etc.).
B) Class testss & Viva voce.
4. The internal assessment of 10 marks for course: BBA1051: i.e., IT Skills for Business
will be based on continuous assessment in the practical classes.
5. The structure of the question paper will be based on the university regulation.
6. The students
udents having Business Administration Major shall study the minor course(s) in
each semester, which is prescribed in the curriculum of BBA.
7. The BBA students shall study Multi/Interdisciplinary courses of a subject which does
not belong to the broad categor
category/ies
y/ies of his/her major and minor subjects respectively.

N.B. The modified curriculum of the BBA programme under NEP

NEP-2020
2020 will be effective from
the academic session 2023-24
24 to commence from August, 2023.

3
 BBA
Curriculum
(NEP-2020)

Semester - I

4
 SEMESTER – I

BBA1011: PRINCIPLES OF MANAGEMENT (POM)

[Credit: 4, Lecture hour: 60]
Course Objective:
To equip the students with a comprehensive understanding of the principles, concepts and
evolution of management and to develop their ability to recognise managerial functions and
contemporary practices essential for organizational success.
Course Outcomes:
1. Students will be able to explain the nature, scope, and significance of management,
differentiate between management and administration, and analyze managerial
functions and their application at various levels.
2. Students will develop the ability to evaluate the evolution of management thoughts
and apply modern approaches like systems thinking, contingency theory, and
contemporary practices to address organizational challenges.

Unit No. Syllabus

Concept of Management, Role and Importance of management; Nature, Scope
and Process of Management; Functions and Levels of Management,
Unit-I Management –a science and an art, Distinction between Management and
Administration; Classification of Managerial functions, Managerial and
operative functions. [8LH]

Evolution of Management Thought: Early contributors to Management Thought;

Emergence of Management Thought; Scientific management; Administrative
Theory of Management; Bureaucratic Organization; Behavioural approach (Neo
Unit- II
Classical Theory): Human Relations Movement; Behavioural Science approach;
Modern approach to management – Systems approach and contingency
approach.[12LH]

Planning, Organizing and Staffing: Features and importance of planning, steps

in planning, types of planning (basic idea), Formal and Informal organizations,
Difference between line and staff organization, committee organization, project
Unit- III organization, matrix organization (overview), Delegation of Authority,
Centralization and Decentralization: Basic Concept, Departmentalization:
Concept and Types; Span of Management; Features and elements of staffing
[14LH]

Directing, Coordination and Control: Principles of Direction, Supervision,

Leadership Functions and Importance, Leadership Styles, Concept and Features
Unit- IV
of Coordination, Relationship between Planning and Control, Elements of
Control System.[14LH]

Unit- V Contemporary Management Practices; Total Quality Management; Business

Process Reengineering; Benchmarking; Tools and techniques for improving

5
 quality and productivity [12LH]

Suggested Readings:

1. Chhabra, T.N. Principles and Practices of Management; Dhanpat Rai & Co., New
Delhi.
2. Gupta, C.B. Management Theory and Practice; Sultan Chand and Sons, New Delhi.
3. Koontz, Harold and O’ Donell, Cyril. Management: A Book of Reading – (Ed.);
McGraw Hill Inc., New York.
4. Murgan, M.S. Management Principles and Practices; New Age International
Publishers, New Delhi.
5. Stoner, James A.F. and Freeman, R. Edward. Management; Prentice Hall of India,
New Delhi.

BBA1021: FUNDAMENTALS OF BUSINESS ECONOMICS (FBE)

[Credit: 4, Lecture hour: 60]
Course Objective:
To provide the students with foundational knowledge of business economics, including key
microeconomic and macroeconomic concepts, and their application to business decision-
making and economic analysis.
Course Outcomes:
1. Students will be able to explain and analyze fundamental economic concepts such as
demand, production, cost, market structures, and their relevance to managerial and
business decision-making processes.
2. Students will demonstrate the ability to use tools to analyze economic phenomena and
address business challenges effectively.

Unit No. Syllabus

Introduction: Economic Terms and Basic concepts; Nature and Scope
ofBusiness Economics; Business Economics and Other Allied Subjects
Unit-I
likeEconomics, Statistics, Mathematics, Accountancy, Management. [8LH]

Demand: Law of Demand and its Exceptions; Elasticity of Demand: Own Price
Elasticity, Income Elasticity and Cross Price Elasticity of Demand,Measurement
of Elasticity Arc Price Elasticity and Point Price Elasticity,Factors determining
Demand Elasticity; Demand Distinctions; DemandForecasting: Meaning and
Importance; Different Revenue Concepts. [14LH]

Production and Cost: Production Function; Law of Variable Proportions-Total

Product, Average Product, Marginal Product and Their Relations; Their
Relations, Isoquant, Isocost Lines and Choice of Optimum Input combination,
Unit- III Expansion Path; Returns to Scale; Cobb-Douglas Production Function and its
Important Properties; Cost Function; Short-run and Long-run Costs-Different
Cost concepts and Costs Curves; Classification of Costs.[14LH]

Market: Different Market Structures; Short-run and Long-run Equilibrium under

Perfect Competition, Supply Curve of a competitive Firm; Equilibrium under
Unit- IV
Monopoly, Price Discrimination.[12 LH]

6
 Major Issues in Macroeconomics; National Income: Measurement of National
Income; Circular Flow of National Income; Saving-Investment Identity;
Unit- V Consumption Function; Saving Function; Simple Keynesian Model-Equilibrium
and Stability.[12 LH]

Suggested Readings:

1. Hague. Managerial Economics; Longman.

2. Lipsey. An Introduction to Positive Economics; ELBS.
3. Mukherjee. Modern Economic Theory; Wishwa Prakashan.
4. Samuelson and Nordhaus. Economics; McGrew Hill.
5. Varshney and Maheswari, Managerial Economics; Sultan Chand.

BBA1021: CORPORATE SOCIAL RESPONSIBILITY (CSR)

[Credit: 4, Lecture hour: 60]

Course Objective:
To provide students with a comprehensive understanding of Corporate Social Responsibility
(CSR), its evolution, legal framework, and strategic importance in fostering stakeholder
engagement, environmental sustainability, and compliance with organizational objectives.
Course Outcomes:
1. Students will be able to explain the evolution, components, and approaches to
CSRand analyze its relevance in the Indian and global contexts.
2. Students will demonstrate the ability to assess CSR strategies in relation to
stakeholder engagement, ecological sustainability, and legal stipulations, while
identifying the emerging trends and practical implementation methods.

Unit No. Syllabus

Corporate Social Responsibility (CSR):Definition, Scope and Objectives—
Unit-I Evolution of CSR in the Indian and global perspective—Carroll’s Model—
Triple Bottom Line Approach—Components of CSR and CSR enablers. [10LH]

CSR and Stakeholder engagement: Important Aspects—CSR in a Multi-

Stakeholder Perspective—CSR and employees’ perspective—CSR vis-à-vis
Unit- II customers, community, shareholders, suppliers etc.[12 LH]

CSR and Ecology—Environmental assessments—Biodiversity, Climate change

and other ecological issues related to business and CSR—Environmental
Unit- III protection, compliance and corporate response—NGO involvement:
Overview[12LH]

CSR and Company law in India: Important provisionsand legal aspects of CSR
Unit- IV in Indi with special reference to CSR Stipulations of Companies Act, 2013.[14
LH]

7
 CSR Implementation: Important considerations and modes of implementation—
Unit- V CSR Threshold—CSR as an important organisational function and Public
Relations—Emerging issues in CSR and Sustainability. .[12 LH]

Suggested Readings:

1. Atrey, R. R. Exploring Corporate Social Responsibility, Studera Press.

2. Kedakia, R. S. Taxman’s Corporate Social Responsibility: Law & Practice, Taxman.
3. S. Agarwal. Corporate social responsibility in India. Los Angeles: Response
Publications.
4. SAGE Brief Guide to Corporate Social Responsibility, Sage Publications.
5. W. Visser. The A to Z of corporate social responsibility. A complete reference guide
to concepts, codes and organisations. Chichester, England: John Wiley & Sons.
.

BBA1031: MANAGEMENT PRINCIPLES AND ORGANISATIONAL BEHAVIOUR

(MPOB)
[Credit: 3, Lecture hour: 45] (For Non-BBA)

Course Objective:

To provide the students with a comprehensive understanding of fundamental management

concepts, the evolution of management thoughts, organizational behaviour, and essential
skills for motivating and leading individuals within y organizations.

Course Outcomes:

1. Students will be able to explain key management concepts, managerial functions and
the significance of understanding human behaviour at the workplace, including
organizational behaviour models and challenges.

2. Students will demonstrate the ability to apply motivation theories, leadership models,
and behavioural concepts to enhance organizational effectiveness and address
workplace dynamics.

Unit No. Syllabus

Management: Definition, Scope and Importance; Administration &
Management; Management Process; Classification of Managerial functions,
Unit-I
Managerial and operative functions; Role and Importance of Management in
Contemporary Context. .[7 LH]

Evolution of Management Thought: Classical Theory, Neoclassical Theories and

Unit- II
Modern Management Theories. .[10 LH]

The Works of Managers: Planning, Organizing and Staffing: Features and

importance of planning, steps in planning, Delegation of Authority,
Unit- III Centralization and Decentralization: Conceptual Overview, Departmentalization:
Basic Understanding, Span of Management: Meaning and Importance, and
elements of staffing, Directing, Coordination and Control: Principles of

8
 Direction & Supervision. .[10 LH]

Human Behaviour: Meaning, Significance of understanding human behaviour at

workplace; Organisational Behaviour: Conceptual Overview, Nature & Scope;
Unit- IV
Models of OB, Challenges and Opportunities of Organizational Behaviour.[8
LH]

Motivation: Concept, Process and Content Theories of Motivation; Personality:

Concept and Types, Major determinants; Perception: Concept, Factors
Unit- V influencing perception; Learning: Concept, Theories and Process of Learning;
Leadership: Understanding Leadership: Trait and Behavioural Theories of
Leadership. .[10 LH]

Suggested Readings:

1. Gupta, C.B. Management Theory and Practice; Sultan Chand and Sons, New Delhi.
2. Koontz, Harold and O’ Donell, Cyril. Management: A Book of Reading (Ed.);
McGraw Hill Inc., New York.
3. Murgan, M.S. Management Principles and Practices; New Age International
Publishers, New Delhi
4. Robins Stephen and Seema Sanghi. Organizational Behaviour; PHI, New Delhi.
5. S. A. Sherlekar and V.S. Sherlekar. Principles of Business Management; Himalaya
Publishing House, New Delhi.

BBA1051: IT SKILLS FOR BUSINESS (ITSB)

[Credit: 3, Lecture hour: 45]
Course Objective:
To provide foundational knowledge and hands-on skills in computer operations, software
applications, programming, and Internet tools to enable students to effectively utilize
technology for academic, personal, and professional purposes.
Course Outcomes:
1. Students will demonstrate the ability to use Office productivity tools for document
creation, data management, and presentations, and effectively navigate and utilize
various Internet-based tools and online learning platforms.
2. Students will gain a clear understanding of computer architecture, memory systems,
and file types, and apply basic programming concepts in C, including data types,
loops, functions, and arrays, to solve simple computational problems

Unit No. Syllabus

Fundaments of Computers – Structure of Computer; Different Types of
Software and Hardware details; Different Types of Memory; Binary, Octal,
Unit-I Hexadecimal Number System and Conversion among these Number Systems;
Concept of Algorithm; Representation of Algorithms through Flow Charts,
Structured English; Different Types of File Systems..[7 LH]

Introduction to Microsoft Word- Create and manage documents; Format text,

paragraphs, sections; Create tables and lists; Create and manage references;
Unit-II
Working with Formula in Word.
Microsoft PowerPoint – Create and manage presentations; Insert and format
9
 text, shapes and images; Insert tables, charts, SmartArt and Media; Apply
transitions and animations..[10 LH]

Introduction to Excel – Entering Data, Formulas, Performing Calculations on

Unit-III Data; Combining Data from Multiple Sources; Office System Programs;
Creating Database in Excel..[10 LH]

Introduction to C Programming – Variables and Data Types; Operator

Precedence; Table; Evaluating Basic Arithmetic and Logic Operations;
Unit- II
Decision, Loop and Case Control Structures; Functions and Pointers; Arrays; C
Pre-processors; String Operations..[10 LH]

Accessing and Working in Internet – Different Ways of Google Search; Google

Classroom; Handling Google Docs; Google Forms; Interpreting Google
Unit- V Finance; Setting Google Alert; Learning Google Assistant Features; Google Play
Books and Audiobooks; Google Scholar; Introducing Different Online Learning
Tools Such as NPTEL, MIT Open Courseware..[8 LH]

Suggested Readings:

1. Denny Edgemon, Introduction to Google+: Star Building a Presence on Google+ (Google

Book).
2. Wallace Wang, Microsoft Office 2019 for Dummies, Wiley.
3. Yashavant P. Kanetkar, Let Us C, BPB Publications.

10
 BBA Curriculum
(NEP-2020)
Semester - II
SEMESTER – II

BBA2011: ORGANISATIONAL BEHAVIOUR (OB)

[Credit: 4, Lecture hour: 60]
Course Objective:
To provide students with an in-depth understanding of organizational behaviour concepts,
individual and group dynamics, and the impact of structure, culture, and change on
organizational performance.
Course Outcomes:
1. Students will be able to explain the foundations of individual behaviour, including
personality, perception, and motivation theories, and analyze group dynamics,
conflict resolution, and team development processes.
2. Students will demonstrate the ability to evaluate the impact of organizational
structure, culture, and change management, using frameworks such as Lewin’s three-
step model, to propose solutions for improving organizational effectiveness.

Unit Syllabus
Organisational Behaviour: Concept, Significance; OB Model; Foundations
Unit - I of Individual Behaviour; Attitudes: Concept, Components and Significance;
Learning: Fundamental Learning Principles.[10 LH]

Personality: Concept and Determinants, Myers-Briggs Type Indicators, The

Unit - II Big Five Model; Values: Concept and Types; Perception: Concept,
Influencing Factors, Attribution Theory. .[12 LH]

Motivation: Definition and Process; Maslow’s Hierarchy of Needs Theory,

Unit – III Theory X and Theory Y, Two-Factor Theory, McClelland’s Needs Theory;
Interrelationship among Motivation, Job Design and Performance. .[14 LH]

Foundations of Group Behaviour: Overview, Group: Classification and

Unit - IV Development; Groups vs Teams; Conflict: Concept and Process;
Negotiation: Concept and Process .[12 LH]

Elements of Organisational Structure; Organisational Culture: Concept,

Unit - V characteristics, factors determining; Organisational Change and
Development: Concept; Lewin’s three-step change model. .[12 LH]

11
Suggested Readings:
1. Davis and Newstrom, Organizational Behaviour: Human Behaviour at Work, Tata
McGraw Hill.
2. Eugene McKenna, Business Psychology and Organisational Behaviour, Routledge.
3. Fred Luthans, Organizational Behaviour McGraw Hill Book Company.
4. Robbins, Judge and S. Sanghi, Essentials of Organizational Behaviour, Pearson.
5. S.P. Robbins, Organizational Behaviour, Prentice Hall India Private Limited.
6. Schermerhorn, J. R, Hunt, J.G., Osborn, R. N. Organizational Behaviour, Wiley India.

BBA2021: ACCOUNTING FOR MANAGERS (AFM)

[Credit: 4, Lecture hour: 60]
Course Objective:
To equip the students with foundational knowledge of accounting principles, systems, and
practices, including financial, cost, and management accounting, to enable them to prepare
and interpret financial statements and cost reports.
Course Outcomes:
1. Students will be able to explain basic accounting conceptsand apply the principles of
double-entry bookkeeping to record transactions and prepare financial statements for
various types of organizations.
2. Students will demonstrate the ability to handle advanced topics such as depreciation,
reserves, and provisions, and prepare cost sheets and financial accounts for profit
and non-profit organizations, while distinguishing between financial, cost, and
management accounting practices.

Unit No. Syllabus

Accounting – Meaning, Nature, Functions, Branches; Relation between Book-
keeping, Accounting & Accountancy; Accounting Information – Meaning,
Qualitative Characteristics, Users & their information needs; Double Entry
Unit - I Book-keeping System – Meaning, Features & Advantages; Basic Terminologies
– Asset, Liability, Equity, Revenue, Gain, Expense, Loss; Rules of Debit &
Credit – Golden Rules & Accounting Equation; Accounting Cycle; Recording
of transactions – Journal, Ledger, Cash Book & Trial Balance..[12 LH]

Bases of Accounting – Cash, Accrual, Hybrid; Accounting Concepts &

Conventions – Generally Accepted Accounting Principles (GAAP); Capital &
Unit - II
Revenue Transactions; Revenue & Expense recognition; Adjustment Entries;
Rectification of Errors –Types of Errors & Rectification Entries..[12 LH]

Reserves & Provision – Concept, Types & Purposes, Difference between

Reserve & Provision; Depreciation – Definition, Features, Causes, Objectives,
Unit – III Factors in measurement of depreciation; Difference between Depreciation,
Amortization & Impairment; Methods of Calculating Depreciation – Straight
Line Method & Diminishing Balance Method; Methods of Accounting for
Depreciation – Charge against Asset method & Provision for Depreciation
12
 method; Specific Issues – Change in method & Revaluation (as per Ind AS
16)..[14 LH]

Finalization of Accounts: Preparation of Final Accounts of profit-oriented sole-

Unit - IV proprietorship concerns (Manufacturing concerns as-well-as Trading concerns);
Preparation of Final Accounts of Non-Profit Concerns..[12 LH]

Cost & Management Accounting: Meaning, Nature & Functions; Cost &
Management Accounting vs Financial Accounting; Cost – Concept;
Unit - V
Classification of Cost; Basic Terminologies – Cost Centre, Cost Unit; Cost
Sheet (under Absorption costing only)..[10 LH]

Suggested Readings:
1. Bhattacharya, Ashish Kr. First Course in Accounting, Non-Linear Insights (OPC) Pvt.
Ltd., New Delhi.
2. Gupta, A., Financial Accounting for Management – An Analytical Management, Pearson,
New Delhi.
3. Mukherjee, S. and Mukherjee, A. K., Financial Accounting I, Oxford University Press,
New Delhi.
4. Narayanaswamy, R., Financial Accounting – A Managerial Perspective, PHI, New Delhi.
5. Saxena V. K. and Vashisht C. D., Cost Accounting, Sultan Chand, New Delhi.

BBA2021: CORPORATE GOVERNANCE (CG)

[Credit: 4, Lecture hour: 60]

Course Objective:
To provide students with a comprehensive understanding of corporate governance concepts,
theories, structures, and practices, with an emphasis on ethical decision-making, regulatory
frameworks, and the Indian perspective.
Course Outcomes:
1. Students will be able to explain key theories such as agency, stewardship, and
stakeholder theories, and analyze various corporate governance models.
2. Students will demonstrate the ability to assess the roles and responsibilities of directors
and key managerial personnel, analyze corporate governance codes and critically
examine governance issues through suitable case studies.

Unit No. Syllabus

Introduction:
Concept, and need for corporate governance, definitions, evolution of corporate
Unit-I governance – Ancient and modern concept, elements of good
corporate governance, corporate governance and organizational success,
corporate governance in various organizations, corporate fraud, whistle
blowing..[10 LH]

Theories and Models of Corporate Governance:

Unit- II Agency theory, Stewardship theory, Stakeholder theory, Resource dependency
theory, Transaction cost theory, and Systems theory of Corporate Governance;
13
 The Anglo-US Model; The German Model, The Japanese Model, Indian
Perspective of Corporate Governance..[14 LH]

Structure of Corporate Governance:

Directors in historical perspective, Board of directors: Composition of board of
Unit- III
directors, Role and duties of directors, qualifications of directors, Types of
directors, The legal framework for board structure..[12 LH]

Corporate Management
Governance Vs management, internal constituents of the corporate governance,
key managerial personnel; chairman - qualities of a chairman, powers,
Unit- IV
responsibilities and duties of a chairman; chief executive officer (CEO), role and
responsibilities of the CEO, separation of roles of chairman and CEO, CFO,
manager, company secretary, auditor..[12 LH]

Principles, Codes and Cases of Corporate Governance in India

SEBI Code of corporate governance, the OECD principles of corporate
Unit- V governance, etc. Recent cases on corporate governance in India- Satyam, Tata
Group vs Cyrus Mistry Dispute, Punjab National Bank, Kingfisher Airlines,
etc..[12 LH]

Suggested Readings:
1. A. C. Fernando, Corporate Governance: Principles, Policies and Practices, Pearson
Education India.
2. E. Yocam and A. Choi, Corporate Governance, A Board Director' Pocket Guide:
Leadership, diligence and Wisdom, Universe.
3. Lynn McGregor, The Human Face of Corporate Governance, Palgrave Macmillan.
4. Mallin, Christine A., Corporate Governance (Indian Edition), Oxford University Press,
New Delhi.
5. R. Monks and N. Minow, Corporate Governance, Blackwell Publishing.

BBA2031: INDIAN MANAGEMENT THOUGHTS & PRACTICES (IMTP)

[Credit: 3] (For Non-BBA, Lecture hour: 45)

Course Objective:

To explore the principles of Indian ethos and values, their relevance in modern management,
and the application of Indian spiritual and philosophical traditions to contemporary
managerial practices.

Course Outcomes:

1. Understand Indian Management Philosophies

Students will be able to differentiate between Indian and Western management

14
 thoughts, analyze the teachings of Indian scriptures and comprehend the management
values propagated by thinkers like Mahatma Gandhi and Swami Vivekananda.

2. Students will demonstrate the ability to integrate Indian spiritual traditions, stress
management, and self-management techniques into managerial decision-making and
derive insights from indigenous business practices of renowned companies for
sustainable organizational growth.

Unit No. Syllabus

Indian Thoughts in Management: Understanding Indian Ethos and Values;
Unit-I Indian Management Thought Vs. Western Management Thought; Relevance of
Indian Thoughts in Management in Modern World. .[8 LH]

Features of Indian Thoughts in Management: Unity in Diversity, Tolerance,

Humanity, Peace, Holistic Relationship, Co-operation & Mutual Trust, Adopt &
Unit- II Adapt various cultures, Self-management, Pursuit of knowledge, Divinity, etc.,
Management Lessons from Bhagavata Gita, Ramayana and Kautilya’s
Arthasastra. .[10 LH]

Indian Thinkers and Management: Trusteeship Approach and Mahatma Gandhi;

Unit- III Gandhian Economic System; Management Values of Swami Vivekananda. .[11
LH]

Societal Embeddedness and Indian Tradition; Corporate Social Responsibility:

Unit- IV Perspectives from Traditional Indian Literature; Social Practices and India’s
indigenous business houses: Lessons from Tata, Birla, Bajaj. [8 LH]

Indian Spiritual Traditions and Management: Implications for Management

Unit- V Principles and Practices; Self- Management; Management of Stress; Mind-
management; Mediation and Life. [8 LH]

Suggested Readings:

1. Ashish Pandey, Dharm P. S. Bhawuk, Pawan Budhwar. Indigenous Indian

Management: Conceptualization, Practical Applications and Pedagogical Initiatives-
(Ed.), Springer International Publishing, New York.
2. Debashis Chatterjee, Deepa Sethi, Surya Prakash Pati. Globalizing Indian Thought:
Insights from Indian Knowledge Systems (Ed.), Sage, New Delhi.
3. Debashis Chatterjee, Timeless Leadership: 18 Leadership Sutras from the Bhagavad
Gita- Wiley, New Jersey.
4. Morgen Witzel. A History of Management Thought; Routledge, London.
5. Neeru Vasisth, Namita Rajput. Business Ethics and Values with Case Studies,
Taxmann, New Delhi.
6. Shashank Shah and V.E. Ramamoorthy. Soulful Corporations: A Values-Based
Perspective on Corporate Social Responsibility-, Springer India, New Delhi.

15
 BBA2051: SMALL BUSINESS MANAGEMENT (SBM)
[Credit: 3, Lecture hour: 45]
Course Objective:
To provide students with an understanding of the role, challenges, and management practices of
Micro, Small, and Medium Enterprises (MSMEs), equipping them with skills to develop business
plans, manage small firms, and explore financing and marketing strategies.
Course Outcomes:
1. Students will be able to recognise the concept, significance, and challenges of MSMEs in
India and analyze their role in economic development and entrepreneurship.
2. Develop Strategic and Operational Skills for Small Business Management
Students will demonstrate the ability to create feasibility analyses, business plans, and
marketing strategies, as well as evaluate financing options and exit strategies for small
enterprises.

Unit No. Syllabus

Micro, Small & Medium Enterprises – Concept, Features; Significance of
Unit - I MSMEs; Problems &Challenges of MSME entrepreneurs; Overview of
MSMEs in India..[8 LH]

Planning for small business – Feasibility analysis; Business plan; Routes

Unit - II of entrepreneurship; Forms of business organisation; Location & Physical
facilities..[10 LH]

Small firm management –Nature of managerial work, Human resource

Unit – III
functions, Operations process & planning..[9 LH]

Small business marketing – Product strategy, Pricing strategy; Global

Unit - IV
marketing of small businesses..[9 LH]

Financing of Small businesses – Types of finance; Sources of financing;

Unit - V
Harvesting &Exit strategies..[9 LH]

Suggested Readings:
1. Blackburn, R. Clercq, D. D. & Heinonen, J. (Eds.), The Sage Handbook of Small
Business & Entrepreneurship, Sage, London.
2. Charantimath, P. M., Entrepreneurship Development& Small Business Enterprises,
Pearson India, Noida.
3. Longenecker et al., Small Business Management – Launching and Growing New
Ventures, Nelson Education, Toronto.
4. Mukherjee, A. K. and Roy, S., Entrepreneurship Development, Oxford University
Press, New Delhi.
5. Scarborough, N. M. and Cornwall, J. R., Essentials of Entrepreneurship & Small
Business Management (Global Edition), Pearson, Harlow.

16
 BBA Curriculum
(NEP-2020)
Semester - III
SEMESTER – III
BBA3011: MARKETING MANAGEMENT (MM)
[Credit: 5, Lecture hour: 75]

Course Objective:

To provide students with a comprehensive understanding of marketing principles, strategies, and

tools, enabling them to make informed decisions in product development, pricing, promotion,
distribution and service marketing.

Course Outcomes:

1. Students will be able to explain the principles of marketing, including the marketing mix
(7 Ps), STP framework, and the role of the marketing manager, and analyze market
dynamics to create effective marketing strategies.

2. Students will demonstrate the ability to make decisions related to product development,
pricing strategies, distribution channels, and promotional activities, while addressing
challenges in service marketing and leveraging recent trends such as marketing analytics
and international marketing.

Unit No. Syllabus

Introduction to Marketing and Marketing Management; Marketing- definition,

nature, scope, process, types; Role of marketing manager; Marketing
Unit-I environment; Market segmentation and targeting and positioning (STP);
Marketing mix (7 Ps); International marketing, Marketing analytics, Marketing
research; Recent trends of marketing. [14 LH]

Product Decisions - Concept of a product, Product mix decisions; Product line;

Unit-II Brand Decision; New Product Development-Sources of New Product idea,
Steps in Product Development; Product Life Cycle (PLC) - concept, stages and
its influence on marketing mix decisions. [15 LH]

17
 Price Decisions- Meaning, Pricing objectives, Pricing Strategies; Pricing
Unit-III policies and constraints; Different pricing method/strategies; New product
pricing; Product Mix pricing strategies and Price adjustment strategy.[15 LH]

Place/Channel Decision- Need and importance of distribution, Factors

Unit-IV influencing selection of distribution channel, Channels of Distribution –
Manufacturer, wholesaler, retailer, carrying and forwarding agents, e-tailer,
Channel Conflict – Concept, types of channel conflict. [16 LH]

Promotion Decision - Promotion mix; Advertising Decision; Advertising

objectives; Advertising and Sales Promotion; Developing Advertising
Unit-V Programme; Role of Media in Advertising; Advertisement effectiveness -
Sales force Decision. Service marketing- overview of people, process and
physical evidence.[15 LH]

Suggested Readings:

1. Marketing Management- Kotler Philip; Publisher: Prentice-Hall of India.

2. Marketing Management- Ramaswamy V S and Namakumari; Publisher: S Macmillan
India Ltd.
3. Marketing Management - Saxena Rajan; Publisher: Tata McGraw-Hill.
4. Marketing in India Cases and Readings - Neelamegham S; Publisher: Vikas
Publishing House Pvt. Ltd.
5. Majaro-The Essence of Marketing - Stokes David; Publisher: Prentice Hall of India.
6. Marketing in the 21st Century -Evans R Joel and Berman Barry; Publisher: Gower
Publications.

BBA3012: FINANCIAL MANAGEMENT (FM)

[Credit: 5, Lecture hour: 75]

Course Objective:

To provide students with a comprehensive understanding of financial management principles,

tools, and techniques, enabling them to make informed decisions about financing, investment,
and working capital management to achieve organizational financial goals.

Course Outcomes:

1. Students will be able to explain the scope, significance, and objectives of financial
management, analyze the time value of money, and evaluate sources of finance and cost
of capital for organizational decision-making.

2. Students will demonstrate the ability to use techniques like capital structure planning,
leverage analysis, and capital budgeting to assess investment opportunities, manage
financial risks, and optimize working capital in dynamic business scenarios.

18
Unit No. Syllabus
Financial Management: Meaning, Scope, Functions, Significance; Objectives
of Financial Management: Traditional (Profit Maximization) & Modern
(Wealth/ Value Maximization); Relationship of Financial Management with
other related disciplines; Role of Chief Financial Officer.
Unit - I
Time Value of Money: Concept & Significance; Concept of Interest;
Compounding & Discounting Techniques; Determination of present value
and future value of cash flows (single, multiple, annuity and perpetuity). [10
LH]

Sources of finance: Long-term & Short-term Sources; Special Sources: Lease

financing & Venture Capital financing; Cost of Capital: Concept, Features,
Significance, Classification; Factors affecting cost of capital of a firm;
Unit – II
Determination of cost of capital: Specific (viz. Debt, Preference, Equity,
Retained Earnings) & Weighted Average Cost of Capital; Weighted Marginal
Cost of Capital. [15 LH]

Capital Structure: Concept, Components & Factors affecting capital structure

of a firm; Financial Structure; Optimum Capital Structure: Concept &
Features; Capital Structure Theories: Net Income, Net Operating Income,
Traditional, Modigliani-Miller Approach; Capital Structure Planning Tools:
Unit - III EBIT-EPS Analysis, Financial Break-even Point, Financial Indifference
Point.
Business risk & Financial risk: Concept; Leverage: Concept, Significance,
Types of Leverage: Operating, Financial and Combined; Combined effect of
Operating & Financial leverage. [20 LH]

Capital Budgeting: Concept, Significance; Techniques of Assessment:

Traditional techniques (Pay-back Method, Average Rate of Return Method)
Unit – IV & Discounted Techniques (Discounted Pay-back, Net Present Value, Internal
Rate of Return, Terminal Value, Profitability Index); Capital Rationing:
Concept, Types, Application. [20 LH]

Working Capital: Meaning, Components, Classification & Factors affecting

capital structure of a firm; Working Capital Cycle – Concept, Types,
Unit - V
Determination; Forecasting of working capital requirement; Working Capital
Management: Concept & Classification (Basic overview). [10 LH]

Suggested Readings:
1. Khan, M. Y., & Jain, P. K., Financial Management, Tata McGraw Hill, New Delhi.
2. Pandey, I. M., Essentials of Financial Management, Vikas Publications, New Delhi.
3. Kishore, R. M., Financial Management, Taxmann Publications, New Delhi.
4. Rustogi, R. P., Financial Management: Theory, Concepts & Problems, Taxmann
Publications, New Delhi.
5. Banerjee, A., Financial Management, Oxford University Press, New Delhi.

19
 BBA3031: ENTREPRENEURSHIP & STARTUP
[Credit: 3] (For Non-BBA, Lecture hour: 45)
Course Objective:

To provide students with the knowledge and skills necessary to understand entrepreneurship
concepts, foster creativity and innovation, and develop the ability to create, manage, and
sustain business ventures, including start-ups and family businesses.

Course Outcomes:

1. Students will be able to explain the scope, importance, and dimensions of

entrepreneurship, analyze the traits of successful entrepreneurs, and assess the role of
creativity, innovation, and family businesses in the entrepreneurial ecosystem.

2. Students will demonstrate the ability to generate business ideas, conduct feasibility
studies, prepare business plans and project reports, and address start-up challenges
by mobilizing resources and managing operations effectively.

Unit No. Syllabus

Entrepreneurship: Meaning, Scope, Nature, Needs, Elements, Determinants,
Importance, Dimensions of entrepreneurship: Intrapreneurship,
Technopreneurship, Cultural Entrepreneurship, International
Entrepreneurship, Netpreneurship, Ecopreneurship, Copreneurship, Social
Unit - I
Entrepreneurship, Women Entrepreneurship; Entrepreneur: Types, Qualities/
Traits of successful entrepreneurs, Entrepreneur vis-à-vis Intrapreneur &
Manager; Contemporary role models from Indian business; Creativity &
Innovation in entrepreneurship.[9 LH]

Family Business: Features, Challenges, Conflicts, Role of family businesses

Unit - II in Indian economy; MSMEs: Concept, Features, Advantages, Disadvantages,
Government Schemes for MSMEs. [9 LH]

Stimulation, Support and Sustainability: Concept, Activities;Public and

private system of stimulation, support and sustainability of entrepreneurship,
Dimensions of support by government & its agencies: Financial, Marketing,
Unit – III
Technical & Technological assistance; Actors of support system: Industry
associations, Self-help groups, Angel investors, Venture capitalists, Private
equity. [9 LH]

Business ideas: Concept, Sources & Techniques; Feasibility Study: Concept,

Purpose, Dimensions, Feasibility Study Report; Business Plan: Concept,
Unit - IV
Significance/ Benefits/ Rationale, Structure & Contents; Project Report:
Concept, Significance/ Benefits/ Rationale, Contents. [9 LH]

Start-up ventures: Concept & Features; Mobilising resources for start-up.

Accommodation and utilities; Preliminary contracts with suppliers, vendors,
Unit - V principal customers; Contract management: Start-up problems & challenges;
Establishment & Operations: Location, Layout, Business Process, Operations
Planning & Control. [9 LH]

20
Suggested Readings:
1. Mukherjee, A. K. and Roy, S., Entrepreneurship Development, Oxford University Press,
New Delhi.
2. Charantimath, P. M., Entrepreneurship Development & Small Business Enterprises,
Pearson India, Noida.
3. Kumar, A., Entrepreneurship, Pearson India, Noida.
4. Mohanty S. K., Fundamentals of Entrepreneurship, PHI, New Delhi.
5. Scarborough, N. M. and Cornwall, J. R., Essentials of Entrepreneurship & Small
Business Management (Global Edition), Pearson, Harlow.

BBA3051: E-COMMERCE
[Credit: 3, Lecture hour: 45]
Course Objective:

To provide students with a comprehensive understanding of e-commerce principles, internet

technologies, electronic payment systems, and their applications in industries like banking,
retail, and supply chain management, while addressing managerial and security challenges.

Course Outcomes:

1. Students will be able to explain the features, frameworks, and types of e-commerce,
demonstrate knowledge of internet technologies, protocols, and web development
concepts using HTML and XML.

2. Students will demonstrate the ability to evaluate electronic payment systems, analyze
the impact of e-commerce on industries like banking, retail, and supply chain
management, and address managerial and security issues in implementing e-
commerce solutions.

Unit No. Syllabus

Definition of E-Commerce; Features of E-Commerce; Advantages and
Disadvantages of E-Commerce; Concepts of B2B, B2C, C2C, C2B and B2E;
Unit-I
Generic Framework of E-Commerce; Building Blocks of E-Commerce; E-
Compatible Legal and Financial Framework for India.[8 LH]

Basic Concept of Internet; Requirements for Internet; Concept of Router,

Gateway; Types of Internet Service Provider (ISP); Types of ISP Accounts; ISP
Unit-II in India; How to Select an Internet Service Provider; Introduction to TCP/IP and
Different Commonly Applied Protocols; Advanced Concepts of Internet like
Internet Tools, concept of WWW, WWW Technologies.[10 LH]

Basic Concepts of HTML and XML; Learning to Write Codes in HTML and
Unit-III
XML; Idea of Webpage Development.[10 LH]

Concept of Electronic Payment System; Types of Electronic Payment System;

Unit IV Different Relevant Protocols; Security Requirements; Concept of Digital
Currency; Desirable Properties of Digital Currency; Managerial Issues;
21
 Electronic Payment Systems in India.[8 LH]

E-Commerce and Banking Industry – Changing Dynamics; Home Banking

Implementation Approaches; Open VS Closed Systems; Managerial Issues in
Online Banking; E-Commerce and Retail Industry – Changing Dynamics;
Online Retailing; Buying Process; Managerial Challenges; Concept of Digital
Unit V
Copyright; Internet and Supply Chain Management – Advantages and
Disadvantages; Features and Components; Bullwhip Effect and Other
Performance Measures; E-Marketplace; Concept of Enterprise Resource
Planning.[9 LH]

Suggested Readings:

1. S. J. Joseph, P.T. E-Commerce: An Indian Perspective. PHI Learning Pvt. Ltd., 2023.
2. Kalakota, Ravi, Whinston, Andrew B. Electronic Commerce – A Manager’s Guide.
Pearson Education, Inc.
3. Rich, Jason R. Starting an E-Commerce Business. IDG Books, Delhi, 2000.
4. Samantha Shurety. E-business with Net Commerce, Addison Wesley, 2001.
5. David Travis. E-Commerce Usability. CRC Press, 2002.

22
 BBA Curriculum
(NEP-2020)
Semester – IV
SEMESTER – IV

BBA4011: HUMAN RESOURCE MANAGEMENT (HRM)

[Credit: 5, Lecture hour: 75]

Course Objective:

To provide students with a comprehensive understanding of human resource management

(HRM) principles, functions, and strategies, enabling them to effectively acquire, develop,
motivate, and maintain human resources in dynamic organizational contexts.

Course Outcomes:

1. Students will be able to explain the concept, scope, and objectives of HRM, analyze HRM
as a strategic partner, and evaluate key functions such as recruitment, selection, training,
and performance appraisal.

2. Students will demonstrate the ability to design compensation plans, analyze methods of
employee motivation, and address industrial disputes, collective bargaining, and
employee participation to foster harmonious workplace relations.

Unit No. Syllabus

Human Resource Management- Concept; Nature; Scope, Objectives and

Unit-I Importance of HRM, Evolution of HRM, HR Roles, HR Competencies, HR
Philosophy & Policies, Functions of HRM, HRM as Strategic Partner: Strategic
Human Resource Management. [10 LH]

Acquisition of Human Resources- Human Resource Planning; Concept; Process

Unit-II of Human Resource Planning; Recruiting Sources; The Selection Process;
Selection Devices; Socialization and Induction.[15 LH]

Development of Human Resources- Employee Training and Management

Unit-III Development- Meaning, Objectives, Difference; Steps in Training; Training
Needs Assessment; Career Planning and Development- Concept; Succession
23
 Planning: Concept; HRD- Concept, Goals, HRD Mechanisms or subsystems,
HRD Department and its tasks; OD-An Overview. [15 LH]

Motivation & Maintenance of Human Resources- Conceptual Overview;

Performance Appraisal- Concept, Features, Objectives; Modern and Traditional
Unit-IV Methods of Appraisal; Potential Appraisal; Compensation Management:
Importance, Factors affecting Compensation, Process, Methods; Incentive Plans
and Employee Benefits. [20 LH]

Industrial Relations, Disputes and Trade Unions: Meaning and Significance;

Unit-V Forms and Causes of Industrial Disputes; Employee Participation and
Empowerment- Workers’ Participation in Management: Overview, Objectives &
Forms; Trade Unions & Collective Bargaining; Concept and Forms. [15 LH]

Suggested Readings:
1. A Handbook of Human Resource Management- Michael Armstrong, Kogan Page, London.
2. Human Resource Management: Text and Concept- VSP Rao, Excel Books, New Delhi.
3. Human Resource Management (with cases)- A.K. Ghosh; Manas Publication, New Delhi.
4. The Romance of Human Resource Management- Debasish Biswas, Himalaya Publishing
House, New Delhi.
5. Human Resource Management- Biswajeet Pattanayak, Prentice Hall of India, New Delhi.
6. Human Resource Management (Text and Cases)- K Aswathappa, Sadhna Dash, McGraw
Hill Publication, New Delhi

BBA4012: PRODUCTION AND OPERATIONS MANAGEMENT

[Credit: 5, Lecture hour: 75]
Course Objective:
To equip students with a foundational understanding of production management principles,
systems, and tools, focusing on plant location and layout, production planning and control, work
study, and quality control to enhance operational efficiency and productivity.
Course Outcomes:
1. Students will be able to explain the objectives, scope, and classification of production
systems, analyze factors influencing plant location and layout, and evaluate production
planning and control processes.
2. Students will demonstrate the ability to utilize work study techniques, perform time study
calculations, and apply quality control methods, including control charts and Total
Quality Management (TQM) to improve production processes and ensure product
quality.

Unit No. Syllabus

Introduction to Production Management, Historical Evolution of Production
Management, concept of Production, Production System, Classification of
Unit - I
Production System, Objectives and Scope of Production Management.
Product and Process Design.[10 LH]

24
 Plant Location – Introduction and Meaning, need for selecting a Suitable
Plant Location, Factors Influencing Plant Location; Plant Layout –
Unit - II
Objectives, Principles, and Types of Layout, Advantages and Limitations of
Each Type of Layout.[15 LH]

Production Planning and Control (PPC): Introduction and Meaning, Need for
PPC, Objectives, Phases and Functions of PPC; Capacity Planning –
Measurement of Capacity, Process of Capacity Planning; Scheduling
Unit – III
Principles and Types of Scheduling. Numerical problems on scheduling.
Aggregate Planning-Master Production Schedule; Material requirement
Planning (MRP); Elements of MRP-Inputs, Outputs.[20 LH]

Work Study – Introduction, Advantages; Method Study – Objectives, Scope,

Steps or Procedure involved in method study, Charts used in method study;
Unit – IV Work Measurement – Objectives, Techniques; Time Study – Introduction
and Meaning, Steps in Making Time Study, Numerical problems on work
Management.[15 LH]

Quality Control – Need for Controlling Quality, Steps in Quality Control,

Objectives and Benefits of Quality Control; Statistical process Control –
Unit - V Control Charts – Characteristics, Benefits and Objectives of Control Charts;
Quality Circles; Introduction to Total Quality Management (TQM) –
Definition, Concept, Benefits.[15 LH]

Suggested Readings:
1. Production and Operations Management – S. Anil Kumar, N. Suresh; New Age
International Publishers.
2. Production and Operations Management – K. Ashwathappa; HPH
3. Production and Operations Management – E.E. Adam, R.J. Ebert; PHI
4. Purchasing and Supply Management – D.W. Dobler, D.N. Burt.
5. Purchasing and Materials Management – P. Gopalkrishnan; Tata McGraw Hill.
6. Production and Operations Management’ – S. N. Chary, Tata McGraw Hill.

BBA 4013: INFORMATION SYSTEMS MANAGEMENT

[Credit: 5, Lecture hour: 75]
Course Objective:
To provide students with an understanding of the role of Management Information Systems
(MIS) in organizational decision-making, exploring various types of information systems,
emerging technologies, and intelligent techniques to address business challenges.
Course Outcomes:
1. Students will be able to explain the structure of MIS, types of information systems (such
as DSS, TPS, and EIS), and evaluate their applications in business contexts, including e-
commerce and strategic decision-making.
2. Students will demonstrate the ability to write SQL queries, understand concepts like data
warehousing and knowledge management systems, and apply intelligent techniques such
as neural networks and expert systems to support decision-making in a digital firm.

25
Unit No. Syllabus
Definition of Information System; Framework of MIS and MIS Triangle;
Unit-I Constraints in Developing an MIS; Systems Approach; Advantages and
Disadvantages; Managerial Challenges.[10 LH]

Different Types of Information System such as EIS, KWS, OAS, TPS, GDSS,
DSS; Core Competencies Required; Strategic Information Systems; Concept
Unit-II
of E-Commerce; Internet-Based Business Models; B2B, EDI, B2C Models;
Role of Intranet.[15 LH]

Idea of Different Hardware, Software and IT Infrastructure; Moore’s Law and

Law of Mass Digital Storage; Current Trends of Hardware Platforms;
Enterprise Software; Groupware; Basics of Networking; Telecommunication
Unit-III
Technologies in Business; Videoconferencing; Wireless Payment Method;
Concept of Bandwidth and Media; Relevant Basic Internet Protocols; Concept
of VOIP; Concept of RFID. [20 LH]

Concept of Database; Writing Queries in SQL; Concept of Data

Unit-IV Warehousing; Concept of Wi-Max and EVDO; M-Commerce; Knowledge of
GIS.[15 LH]

Decision Making for Digital Firm; Business Intelligence and Decision

Support; Decision Making Process; Knowledge Management System;
Unit-V Intelligent Techniques; Expert System; Brief Introduction to Fuzzy Logic,
Artificial Neural Network, Intelligent Agents; Learning to Generate Data
using Neural Network.[15 LH]

Suggested Reading:

1. S. C. Bhatnagar, K.V. Ramani. Computers and Information Management. Prentice Hall

of India Private Ltd, New Delhi, 1991.
2. Davis, Gordon B., Margrethe H. Olsen. Management Information Systems. McGraw-
Hill Book Company, 1985.
3. Post, Gerald V. Management Information Systems: Solving Business Problems with
Information Technology. Tata McGraw-Hill Publishing Company Limited, New Delhi,
2003.
4. S. J. Joseph, P.T. E-Commerce: An Indian Perspective. PHI Learning Pvt. Ltd., 2023.
5. Bandyopadhyay, S., DecisionSupportSystem:ToolsandTechniques,CRCPress, 2023.

26
 BBA4021: BUSINESS MATHEMATICS
[Credit: 4, Lecture hour: 60]
Course Objective:
To equip the students with mathematical tools and techniques, including matrices,
differentiation, ratios, progressions, and functions, to solve real-world problems in business.
Course Outcomes:
1. Students will be able to solve systems of linear equations, apply derivatives to marginal
analysis, and use concepts like elasticity, maxima, and minima to evaluate revenue, cost,
and profit scenarios.
2. Students will demonstrate the ability to work with ratios, annuities, logarithms,
progressions, and quadratic equations, and apply set theory, permutations, and
graphical methods to address business and financial issues.

Unit No. Syllabus

Overview of Matrix; Solution of a System of Linear Equations using
Unit-I
Matrix Inversion and Cramer’s Rule. [10LH]

Concepts and Rules of Differentiation; Application of Derivatives in

Economics and Commerce; Concept of Marginal Analysis: Marginal
Unit-II Revenue, Marginal Cost. Concept of Elasticity of Demand and Supply.
Application of Maxima and Minima problems: Revenue, Cost, Profit. [15
LH]

Inverse Ratio; Continued Ratio; Direct Proportion and Inverse Proportion;

Unit-III Application to Partnership; Simple Annuity; Perpetual Annuity; Present
Value of annuity. [10 LH]

Logarithms and Antilogarithms; Arithmetic, Geometric and Harmonic

Unit-IV Progression; Basics of Set Theory; Permutation and Combination; Basic
Concept of Quadratic Equation. [15 LH]

Real Number Systems; Constants and Variables, Functions; Graphical

Representations of Functions; Equations of Straight Lines and Concept of
Unit-V
Gradient with its Practical Applications in Real Life Business Problems
[10 LH]

Suggested Readings:

1. S. R. Arora, Dr. Kavita Gupta. Business Mathematics. Taxmann Publications Pvt. Ltd.,
2015
2. J. K. Singh. Business Mathematics. Himalaya Publishing House,2017.
3. M. Wilson. Business Mathematics. Himalaya Publishing House, 2016.
4. Hazarika Padmolochan. A Textbook of Business Mathematics. S. Chand & Company,
2016.
5. Kailash Thakur. Business Mathematics, Logical Reasoning and Statistics. Taxmann
Publications Pvt. Ltd., 2023.

27
 BBA4022: BUSINESS STATISTICS
[Credit: 4, Lecture hour: 60]
Course Objective:
To introduce students to statistical tools and techniques for data collection, analysis, and
interpretation, enabling them to make informed business decisions based on quantitative
insights.
Course Outcomes:
1. Students will be able to collect, present, and analyze data using measures of central
tendency, dispersion, skewness, and kurtosis, and effectively use graphical and tabular
methods for data visualization.
2. Students will demonstrate the ability to perform correlation and regression analysis,
construct and interpret index numbers, and use time series analysis methods to identify
trends and variations for business forecasting and decision-making.

Unit No. Syllabus

Introduction: Definition of Statistics, Importance and scope of statistics in business
decisions, Limitations of Statistics; Types of Data, Important Sources of Secondary
Unit – I Data; Collection and Presentation of Data: Different Methods of collecting Primary
Data: Text, Tabular and graphical Methods of Data presentation; Frequency
Distribution, Diagrammatic Presentation of Frequency data. [10 LH]

Measures of Central Tendency: Characteristics of an ideal measure; simple and

Weighted Arithmetic Mean – Properties, Merits and Demits; Geometric Mean and
harmonic Mean – Algebraic Properties, Merits and Demerits; Relationship among
Unit – II A.M., G.M. and H.M.; Median and Mode – Measures, Properties, Merits and Demits.
Measures of Dispersion: Range, Quartile Deviation, mean Absolute Deviation and
Standard Deviation – their Merits, Demerits and Properties. Concepts of Skewness
and Kurtosis, Different Measures of Skewness and Kurtosis. [15 LH]

Correlation Analysis and Regression Analysis Introduction-Importance of

Correlation, Types of Correlation, Scatter Diagram Method, Karl Pearson’s
coefficient of Correlation (Grouped and Ungrouped), Spearman’s Coefficient of
Unit – III
Rank Correlation, Rank Correlation for Tied Ranks, Regression Analysis- Concepts
of Regression, Difference b/w Correlation and Regression, Regression Lines. [10
LH]

Index Number: Meaning, Types and Uses of index numbers; Problems in

Unit – IV constructing index numbers; Methods of constructing price and quantity indices;
Time reversal test and Factor reversal test of index numbers. [10 LH]

Time Series Analysis: Utility of Time Series Analysis; Causes of Variation in Time
Series Data; Component of Time Series, Determination of Trend – Semi Average
Unit – V
Method, Moving Average Method and Least Square Method for Linear Trend,
Exponential Trend and Parabolic Trend. [15 LH]

28
Suggested Readings:
1. Statistics – Sancheti and Kapoor; Sultan Chand & Sons.
2. Basic Statistics – Goon, Gupta and Dasgupta; World press.
3. Fundamental of Statistics (vol. 1 and 2) Goon, Gupta and Dasgupta; World Press.
4. Statistical Methods (vol 1 and 2) – N.G. Das.
5. Mathematical and Statistics – Ajay Goel and Alka Goel; Taxmann.
6. Hooda R. P. (2002). Introduction to Statistics, Macmillan.
7. Sharma, J. K. (2007), Business Statistics, Pearson Education India.

29