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Market Analysis Project

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dinaraju.uppelli
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12 views

Market Analysis Project

Uploaded by

dinaraju.uppelli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Live Project Details

Company University Living Accommodations Pvt. Ltd.

About the Company University Living is an online global student housing marketplace committed
to helping overseas students discover, compare and book quality
accommodation around the world.
We are a leading provider of quality student accommodation in the UK, USA,
Canada, Europe, Australia, New Zealand, Singapore, and UAE.

You can find out more about us at:


www.universityliving.com
https://www.linkedin.com/school/university-living/

Project Domain Market Analysis

Project Details Understanding the market opportunity and changes in short-term and long-
term customer expectations and preferences.
Model of the current players in the market and other factors including
partner preferences.

Mode/Location Virtual Live Project

Start Date and duration - Monday, 5th July 2021


of the Project - 4-6 Weeks

Project Deliverables - Industry and Market Analysis:


o To detail out the existing business models, products and margin
o Overall Market Size, Region-Wise Sales, major competition and their
share
o Existing market players – Organised and unorganised
o Their key Strategies, SWOT Analysis
o Details of Product offerings, Promotion, Price, of competitor
- Customer Analysis
o Potential Customers
o Consumer Preference
o Gaps in existing product offerings
- Recommendations and way Forward
o Product Offering
o Packaging
o Customers & Markets to be targeted
o Promotional activities
o Key elements of differentiation vis-à-vis competition
o Positioning

Selection Process - Team of 2-3 students working on a project. Based on CV and areas of
interest followed by an interview. Students need to apply individually.
Team to be formed at later stage.

Rewards / - Certificate and letter of recommendation upon successful completion of


Compensation project.
- PPI (based on performance)

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