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22 views

case study

Uploaded by

rashidmaryam679
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CASE STUDY:

DERA RESTAURANT LAHORE


"Celebrating Culture Through Cuisine"
ABOUT DERA RESTAURANT
Established in Lahore to highlight
Pakistani culinary traditions.

Concept: Authentic village-style


ambiance inspired by Punjab’s culture.

Specializes in BBQ, Tandoor, and regional


dishes.
VISION & CONCEPT

Vision:
Preserve and promote
Pakistan’s rich food heritage.

Concept:
Reviving traditional village
dining with rustic decor, open-
air seating, and live music.

Family-friendly with a vibrant


cultural vibe.
UNIQUE DINING EXPERIENCE

Serving Style:
Traditional clay pots,
brass platters, and live
BBQ stations.
Ambiance:
Village-style decor,
cultural music
performances, and
festive lighting.

Special Touch: Servers dressed in traditional attire.


CHALLENGES &
TARGET AUDIENCE SOLUTIONS
Families and Challenges:
groups celebrating Intense competition.
occasions. Maintaining quality
during peak hours.
Tourists seeking Rising costs.
authentic cultural Solutions:
experiences. Focused on
authenticity and
Locals craving customer engagement.
traditional flavors Efficient management
for peak times.
CONCLUSION
Dera Restaurant blends tradition and
modernity.
A go-to spot for authentic flavors and
a cultural dining experience.

FUTURE PLANS
Expanding branches across Pakistan.
CASE STUDY:

CHEEZIOUS
RESTAURANT
"Revolutionizing Comfort Food with
Flavorful Cheesy Delights"
ABOUT
CHEEZIOUS

Concept: Affordable comfort food with a focus on


cheese-based recipes.

Signature Items: Gourmet burgers, pizzas, loaded


fries, and cheesy wraps
VISION &
CONCEPT
Vision:
To become the go-to
destination for cheese lovers.

Concept:
Offering innovative, cheese-
loaded comfort food in a
casual, trendy setting.

Perfect for family outings,


casual hangouts, and late-
night cravings.
UNIQUE DINING
EXPERIENCE
Serving Style: Vibrant platters,
indulgent portions, and
customizable toppings.

Ambiance: Urban-modern
decor with cozy seating and a
youthful vibe

Special Touch: Signature


cheese pull moments for
Instagram-worthy dining.
TARGET AUDIENCE

Millennials and Gen Z seeking trendy food spots.


Families looking for kid-friendly menus.
Foodies and cheese lovers.
CHALLENGES &
SOLUTIONS

Challenges:
Standing out in a competitive fast-food
market.
Maintaining freshness and quality in
delivery orders.
Solutions:
Regularly launching unique menu items
like "Cheese Volcano Burger."
Investing in efficient packaging to ensure
hot and fresh deliveries.
CASE STUDY:

LA CORNOCOPIA
RESTAURANT
"A Celebration of Artisan Pizza and Italian
Flavors"
ABOUT LA
CORNOCOPIA
Concept: Italian-inspired cuisine with a
focus on gourmet pizzas and fresh
ingredients.

Signature Items: Artisan wood-fired


pizzas, fresh pasta, and house-made
desserts.
Vision & Concept
Vision:

To bring authentic Italian flavors


with a modern twist.

Concept:

Combining traditional Italian


cooking techniques with
contemporary presentation.

Creating a welcoming space for


casual and fine dining experiences.
Unique Dining Experience
Serving Style: Stone-baked
pizzas served on wooden boards,
hand-crafted plates for pasta
dishes.
Ambiance: Cozy, rustic decor
with a touch of elegance and live
kitchen views.
Special Touch: A curated
selection of Italian wines and
desserts like Tiramisu and Panna
Cotta.
Target Audience
Couples and families looking for an
authentic Italian dining experience.
Food enthusiasts drawn to artisan cuisine.
Professionals and tourists seeking a cozy
dining spot.
Challenges & Solutions
Challenges:
Building awareness in a market dominated
by mainstream fast food.
Sourcing authentic Italian ingredients
locally.
Solutions:
Focused on quality storytelling through
social media about ingredients and recipes.
Partnered with importers for premium
ingredients like Parmigiano Reggiano and
San Marzano tomatoes.
THANK YOU

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