EMPOWERMENT TECHNOLOGIES

QUARTER 2

Nature and purposes of online platforms and applications

Definition of Terms
Online Platform- is technologies that are grouped to be used as a base upon which other
applications processes or technologies are developed.
Presentation/Visualization- communicates information clearly and efficiently via statistical
graphics, plots and information graphics.
Cloud Computing- the practice of using a network of remote servers hosted on the internet to
store, manage, and process data, rather than a local server or a personal computer.
Social media- are computer-mediated tools that allow people, companies and other
organizations to create, share, or exchange information, career interests, ideas, and
pictures/videos in virtual communities and networks.
Web Page Creation- encompasses a number of important elements including color, layout, and
overall graphical appearance.
File Management- is the storing, naming, sorting and handling computer files.
Mapping- a transformation taking the points of one space into the points of the same or another
space.
Online Platforms for ICT Content Development
Online Platform is technologies that are grouped to be used as a base upon which other
applications processes or technologies are developed
Examples of Online Platform
a. Presentation/Visualization
b. Cloud Computing
c. Social Media
d. Web Page Creation
e. File Management
f. Mapping
g. Presentation / Visualization- communicates information clearly and efficiently via
statistical graphics, plots and information graphics Examples of Presentation / Visualization

Prezi – helping to reinvent the art of presentation

Zoho – an online project management app that helps you

plan your work and keep track of your progress

SlideShare – to build quickly from concise, well presented

content from top experts

MindMeister – an online mind-mapping tool that lets you

capture, develop and share ideas visually

h. Cloud Computing- the practice of using a network of remote servers hosted on the
internet to store, manage, and process data, rather than a local server or a personal
computer
Examples of Cloud Computing:

Google Drive – keep all work in one secure place with

online file storage
 Dropbox – keeps your files safe, synced, and easy to share

a. Social media- are computer-mediated tools that allow people, companies and
other organizations to create, share, or exchange information, career interests, ideas, and
pictures/videos in virtual communities and networks
Examples of social media
• Twitter – online social networking service that enables users to send and read
short 140- character messages called “tweets”.
• Facebook – is for-profit corporation and online social networking service d. Web
Page Creation- encompasses a number of important elements including color,
layout, and overall graphical appearance.
Examples Web Page Creation
• Wix -a cloud-based web development platform that allows users to create HTML5
websites and mobile sites through the use of their online drag and drop tools
• Weebly – a web-hosting service featuring a drag and-drop website builder.
e. File Management- is the storing, naming, sorting and handling computer files
Examples of File Management
• Zamzar – web application to convert files
• word2pdf – convert Word files to PDF (Portable Document Format) with this online
tool
f. Mapping- a transformation taking the points of one space into the points of the same or
another space.
Examples of Mapping
• Google Maps – a desktop web mapping service developed by Google

CONTENT MANAGEMENT SYSTEM (CMS) - is a computer application (sometimes online or

browser based) that allows you to publish, edit and manipulate, organize and delete web content.
CMS is used in blogs, news websites, and shopping
Blogs- is a discussion or informational website published on the web consisting of discrete, often
informal diary-style text entries ("posts"). Posts are typically displayed in reverse chronological
order, so that the most recent post appears first, at the top of the web page
Examples of Blogging Sites:

WordPress (wordpress.com)

Blogger (blogger.com or blogspot.com)

Medium.com

Squarespace.com

Tumblr
 Web page design using templates and online WYSIWYG platforms

Definition of Terms
WYSIWYG editor- It allows you to create and design a web page without any coding
knowledge.
HTML- stands for Hypertext Markup Language
CSS- Stands for Cascading Style Sheets
Jimdo- a free website provider with WYSIWYG editor
Template- a ready-made design for a website
SEO- stands for Search Engine Optimization- a feature that maximizes the search engine
optimization feature so visitors can easily locate your website

Online Platform is technologies that are grouped to be used as a base upon which other
applications processes or technologies are developed some of the examples of an online
platform are Presentation/Visualization, Cloud Computing, social media, Web Page
Creation, File Management and Mapping.
WYSIWYG is an editor that allows you to create and design web pages without any coding
knowledge. You can use Microsoft Word and Microsoft Excel as a WYSIWYG editor. Jimdo
is a WYSIWYG web hosting service offering free and paid services. Jimdo has tools that
will allow you to sell your products online. Create your own photo gallery, and videos,
and many more. You can also maximize the search engine by properly tagging your site.

WEB DESIGN PRINCIPLES AND ELEMENTS

Website Template- Also known as web template is a predesigned webpage, simply by
adding your text and customization to create your desired web page. It is usually built
with HTML and CSS code.
WYSIWYG editor- It allows you to create and design a web page without any coding
knowledge
WYSIWYG- the acronym for “What You See Is What You Get”
- This means that whatever you type, insert, draw, place, rearrange, and
everything you do on a page is what the audience will see. It shows

Collaborative ICT Development

Based on the latest statistics published at Oberlo.com, Facebook continues to reign strong as the
king of social media, with 2.498 billion active users as of April 2020. That means that nearly two
out of every three of the 3.81 billion active social media users are active Facebook users. It is still
the most popular social media platform used by many people for communication and
collaboration. Same with other websites and blogs, this app would not be that interesting if it
were not for all your friends. Let us now learn how to create a collaborative ICT content.
Web Portals
A Web Portal is a specially designed website that provides information catered from various
sources such as emails, online forums, search engines on one platform, in a uniform way. It is
a personalized and customized library that helps in navigation and personalization of
notifications that provide well-integrated information from diverse sources with advanced
features such as task management, collaboration, business intelligence, etc.
An example of a web portal is the Microsoft Network! (www.msn.com). MSN is a collection of
Internet services and apps for Windows and mobile devices, provided by Microsoft where news,
email, weather, etc. are found on one page.
 Imageource:
s www.msn.com
Sometimes the terms "website" and "portal" are used interchangeably, and this usage isn't entirely
inaccurate but do you know the difference between website vs portal? By definition, a website is
a location on the internet that is unique and which is accessed via a web browser using a specific
URL (web address). Portals are also accessed via a web browser and specific URL, but the content
is login protected and user-specific (Sukta, 2015).
Online Collaborative Tools
Collaboration is the situation of two or more people working together to create or achieve the same
thing. More and more people, especially at this time are going digital and enabling partially or
completely remote workforces. Wikipedia defines collaboration software as, “An application
software designed to help people involved in a common task to achieve goals.” And for benefits, it
goes on to say: “A collaborative working environment supports people in both their individual and
cooperative work thus evolving into a new class of professionals, e-professionals, who can work
together irrespective of their geographical location.”
Online Collaboration is the process of connecting users digitally to communicate in an online
space. Online collaboration is usually supplemented using a software system that lets team
members chat using video, audio and text. There are many great online tools available, which
can help your team accomplish its goals, manage workflow, and provide the most recent version
of files in real-time, so work can get done any time of the day.
Here are some of the collaboration tools available:
Name Icon Description

You can use Facebook groups to create a group page

1. Facebook that will allow people in your group to communicate
your ideas and send files.

It is a suite of cloud computing, productivity and

collaboration tools, software and products developed by
2. G Suite Google. G Suite comprises Gmail, Hangouts, Calendar,
(Google Suite) and Currents for communication; Drive for storage;
Docs, Sheets, Slides, Keep, Forms, and Sites for
productivity and collaboration

MS Teams is a unified communication and collaboration

3. Microsoft
platform that combines persistent workplace chat, video
Teams
meetings, file storage, and application integration.

It is a simple, reliable file-syncing and storage service

with enhanced collaboration features. Dropbox lets
4. Dropbox anyone upload and transfer files to the cloud, and share
them with anyone.
 Lark combines a multitude of essential collaboration
5. Lark tools in a single interconnected platform, including
Chat, Calendar, Creation and Cloud storage.

Trello offers an online to-do checklist for your team.

Users can create their task boards with different
6. Trello columns and move the tasks between them. Typically,
columns include task statuses such as To Do, In
Progress, Done.

The open-source software that allows multiple

7. WordPress contributors to easily create a beautiful single
website or blog.

Yammer is a freemium enterprise social networking

service used for private communication within
organizations. Access to a Yammer network is determined
7. Yammer by a user's Internet domain so that only individuals with
approved email addresses may join their respective
networks.
Advantages of using online collaborative tools
1. A Centralized hub for files, announcements, calendars, etc.
Collaboration solutions innately offer a centralized hub wherein all data is located and
from which it is all accessed by the team. It also makes things more effective such as
announcements and calendars, as everyone can coordinate deadlines, milestones,
appointments, and personal availability without fail.
2. File Sharing. Since everyone with access can write in the same document together in
real-time, instant change reflection is possible across all shared documentation.
3. Host Online Meetings. Online tools promote better participation in collaborative decision-
making. Arranging these meetings requires only marking the calendar and announcing
them once. People can attend the meetings via their laptop, their mobile device, or even
their smart TV.
4. Live Chat. Chat and messaging tools are built-in features of most collaboration platforms
currently on the market. With real-time communication tied directly into the platform, it’s
easy to coordinate properly and all conversations are properly and securely logged for later
recall.

Tips to have a successful collaborative tool:

1. Choose easy, intuitive online collaboration tools to increase adoption.
2. Pick a collaboration tool that supports all communication methods.
3. Ensure your choice has scheduling features to help keep projects on track.
4. Choose a dynamic file-sharing solution.
5. Choose a product with real-time collaboration.

Interactive Multimedia and ICT as Platform for change

INTERACTIVE MULTIMEDIA
Interactive multimedia is any computerdelivered electronic
system that allows the user to control, combine, and
manipulate different types of media, such as text,
sound, video, computer graphics, and animation.

Multimedia Content
1. Videos
Through video hosting sites, you can take a video
and show it to the entire world (e.g. YouTube)
 2. Sound, Music or Audio
If videos are too much for you, you can always record sounds. You can share
your sound bites to the entire world
(e.g. SoundCloud).
3. Online Games
Game developers now create what is called
“browser-based games.” You do not need to install
these games to your computer as they run in most
updated web browsers
(AdventureQuest,
Farmville, Candy Crush, BigFish)
4. Online Tests
Online survey forms and tests that automatically display the results when
finished (Online IQ and Personality
Tests).

5. Courseware
Online courses that simulate the classroom online (e.g., E-learning Courses
using a Learning Management
System)
6. Podcasts
An episodic series of audio or text files
streamed online (e.g., Stuff You Should Know, TED Talks,
The Starters, Ear
Biscuits).
7. Vodcasts
An episodic series of video streamed online (e.g., YouTube series/shows like Video
Game High School, Good Mythical Morning).
ICT AS PLATFORM FOR CHANGE
EDSA (PEOPLE POWER
REVOLUTION)
A major protest that took place along EDSA from February 22 to
25, 1986 involving 2 million Filipinos from different sectors.
EDSA DOS
EDSA Dos – Also known as 2001
EDSA
Revolution
– Happened during Jan 17-21,
2001
– It was fueled after 11 prosecutors of then President Joseph
Estrada walked out of the impeachment trial. As a result, the people in EDSA grew over
the course of a few days through text brigades.
YOLANDA PEOPLE FINDER
 Recent storms in the Philippines gave birth to the People Finder
database powered by Google. During typhoon Yolanda, the
People Finder was a vital tool for people across the globe to track
the situation of their relatives. This proved to be successful and
is now adapted by more organizations to help people track
relatives during calamities.
MILLION PEOPLE MARCH
Million People March – a series of protests that mainly took
place in Luneta Park from Aug 22 to 26, 2013. There were
several demonstrations that happened around the key cities in
the Philippines and some locations overseas. It was to condemn
the misuse of the Priority Development Assistance Fund
(PDAF).
Though dubbed as the Million People March, the number of
total attendees was only around 400,000. The organizers and
promoters of the protest used Facebook and Change.org as
their mediums.

ICT AS MEDIUM FOR ADVOCACY

What is an Advocacy?
Advocacy is a process of supporting and enabling people to express
their views and concerns, access information and services, defend
and promote their rights and responsibilities.
CHANGE.ORG
Change.org – is dubbed as the “world’s platform for change” where
anyone from online community can create a petition and ask others
to sign it.
It gives access to more people by allowing the online community to affix
their digital signatures on a petition.
Its mission is to help people from around the world create the change they want to see.
Sample petitions raised were: economic problems, criminal injustice, abuse of
human rights, lack of education, environmental
concerns, animal abuse, human health concerns and world hunger.
Signing an Online Petition
1. Visit Change.org.
2. If this is your first time to use Change.org, click Sign up or log in
with Facebook. Otherwise, just input your log-in details.
3. You can then start your own petition, but for now, click on any
petition you want under trending petitions.
4. Read the petition description to see if this petition matters to you.
If it is, sign the petition by filling up the information on the right
side of the screen.
5. Share the Petition on Facebook to
promote it.
DIGITAL CITZENSHIP
Digital Citizenship is referring to the utilization of information technology
(IT) in order to engage in society, politics, and government. K. Mossberger,
et al. define digital citizens as "those who use the Internet regularly and
effectively".
Developing an ICT Project for Social Change
ICT Project Creation Process
An ICT Project for Social Change is only a small part of a scheme of an organization with a
common interest. The main purpose of an ICT project in the bigger picture is to offer a facility for
easy dissemination of information, a platform for volunteers and the leaders of the organization.
Establishing the ICT project is a collaborative effort. It is not only for technical members involved,
but also for the management and leaders of the organization that will facilitate the
appropriateness of the output in the overall purpose of the project. Because of this, the ICT
development team should ensure perfect harmony by considering all stakeholders’ requirements
and including them in the outcome of the project.
The group should devise a careful and specific plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and completeness
of functions of the product.
In order to create an ICT project, one must have the knowledge about the process involved in
generating the so-called project. The process that an ICT project goes through include the
following:
1. Planning Phase – From the word itself, this phase involves conceptualizing the project,
determining the goals, and analyzing the information available.

2. Analysis and Requirement Definition Phase – This phase focuses on analyzing the
function, project requirements, target users, and impact of proposed project.

3. Design Phase – describes the architectural phase of an ICT project. The desired
features and operation in detail, process diagrams, and documentation are contained
within this stage.

4. Testing Phase – This phase involves testing the results or the performance of every
phase before it.

5. Release and Promotion Phase – encompasses the actual roll out and release of the
project to be used by the users.

6. Maintenance Phase – This phase comprises the correction, modification, and updating
for improvement of the project. Responding to user feedback is also a part of this
maintenance.
What Should Be Included in the Plan?
There are variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT project.
• Define key individuals and point persons in different categories in the project. This
group should include individuals who are involved in decision-making and those that
provide direction to the group.

• Summarize the general goals and direction of the organization, and lay out the vision that
the group should fulfill. By doing this, the group can have its attention fixed on the
purpose of the actions and the goals that the ICT project should accomplish.

• Have a summary of the existing ICT facility. The strengths and weaknesses of the current
facility will be reviewed in doing this summary. Problems and deficiencies of the current
system will arise and can be used as the bases for improvement in the upcoming project.

• List the concerns and issues on the current situation of the organization that can be
remedied by the upcoming project. This can serve as a guide for the ICT group to include
certain functions that will address the said issues.

• Include the capability of the plan to be useful in the near future. To do this, state the
purpose of the ICT project in the next few years. This will enable designers to cater to the
needs and introduce functions that will still be useful in the future.
• Classify the type of ICT service that the group will develop. The form of application that
will be designed should be conceptualized to ensure efficient use of resources. The form
may take various types of ICT applications such as social media, Web sites, and blogs.
The quality of service will be ensured when the specific direction and the clarity of
output are stated.
• Determine the resources needed before starting the project. The plan will be executed
properly using different resources. Before starting the project, essential resources must
 be defined. This will ensure that when the specific resources are needed, they are already
available and that people will take less time to prepare them. Some of these resources
include hardware, software, network facilities, money, and manpower.
• Include the training and support needed by the development team in the plan. After
defining the type of application that will be developed, the development team should
visit the capabilities of each member. When a skill or knowledge of a development tool is
insufficient, the team must undergo enhancement trainings to address this
insufficiency.
• Prepare procurement documents and lists. The project may require materials or different
kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved can be
reviewed or considered.
• Consider the proposed budget and Gantt chart. The project is greatly constrained by time
and monetary resources. By preparing the timeline of the project, developers can schedule
development activities to ensure the completion of the project in time. Another
consideration is monetary aspect of the project. Developers should prepare a budget of
the project, dedicating specific amounts to different aspects of the project. This will greatly
help the completion of the project while maintaining compliance within the allocated
funds.
• Prepare a summary of all initiatives. This contains a ―lookup table‖ of all the activities
that should be done. Some groups call this the to-do list. The activities are stated in a list
format chronologically. This list dictates the activities that are already done and the
activities that should be done next.
• Prepare a summary of activity schedules and budget. Similar to the summary of
initiatives, this list should summarize all the activities in a list together with their
schedules. Furthermore, the monetary amount dedicated to the said activity is
indicated.
• Identify the risks associated with the activities and the contingencies that can be done.
With every activity, there are associated problems that may arise. By understanding and
knowing the possibilities that may happen, the team can prepare different solutions
before these things happen.
• Have a general integration plan. This contains the schedule and processes of combining
different parts of the project that are developed in parallel with one another. This is done
to save time and expedite the realization of the project. The final part is to integrate all
the parts into one application.

Demographics is described as factual information that is gathered from users of the ICT
application. The information can be categorized into different labels such as age, gender,
income, religion, and profession. Demographics is used to learn the characteristics of the
target audience and the key features that the designer or publisher of the application can
capitalize on to effectively design the application.
Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for different
companies, on the other hand, get a monthly salary, and can thus afford more powerful and
expensive mobile phones. Mobile phone companies will then be interested in the demographic
information of income.
Psychographic information is described as noncountable information from people such as
interests, opinions, and insights. Furthermore, psychographics can describe and capitalize on
the interest of the subject by observing certain information. For example, a student is more
interested in applications that offer information related to different school subjects. A
businessman would likely be interested in applications that are associated with foreign
currency exchange rates or stock market prices.
To determine the psychographics of the target group, various activities can be done. First, the
behavior of the target community can be observed, such as the topics that they discuss and
the images or the posts they share. Another is by conducting interviews. Different questions
can be formulated, which may lead to the information that you seek. The feedback of the
interviewee can dictate the psychographics of the group. Another method is by using written
surveys. Similar to oral surveys, written surveys used organized questions wherein the
answers of the respondents are written on paper. However, using written surveys can protect
the identity of the respondent; thus, the percentage of the sincerity of the answers is high.
Last, focused discussion can be done to solicit the psychographics of a certain group. In a
focused discussion, insights and opinions are delivered in a manner that is similar to
brainstorming.
Writing a Project Proposal
Part of project planning is writing a project proposal which is a detailed description of the
series of activities involved in the project. The following are the essential parts of a project
proposal:
1. Project Information / Description – This section is meant to provide an overall picture
of the project that can be seen at glance as well as convey important project details. It
may include the following:

a. Project Title: (PROJECT TITLE);

b. Type of Project: (education-training/ health-medical mission/ art exhibit,
etc.);
c. Project Proponent/s: (Name of organization/ name of the people involves);
d. Project Beneficiaries: (Urban poor, women, youth, etc.);
e. Date of Implementation/ Duration: (Start date/ number of implementation
days);
f. Budget Requirement: (overall amount of budget requirement);
g. Project Contacts: (List of individuals involved with the project.)

2. Project Background – explains what needs/ problems you are trying to solve, and why
these needs/ problems are worth solving. The project’s brief history, references, and
other supporting documentation may also be provided here.

3. Project Objectives – The goals of the project should already be set from the beginning.

4. Desired Impact and Outcome of the Project – describes the long-term effect of the
project and specific measures to sustain it.
5. Risk Management Plan – it includes the risks and factors that may hamper or hinder
the successful implementation of the project activities and the achievement of project
outputs. This also includes measures to mitigate the effects of project risks
encountered.
6. Project organization and Staffing – describes the people involved and their
responsibilities in the project.
7. Work Plan - a detailed project schedule. It is a list of tasks that will be performed for
the project. The work plan is a means to expose the project’s risks which could be used
to make reasonable estimates of the man hours required to complete it. A milestone
chart can also be used in this section to monitor work progress at any given time.
8. Budget Requirement – A detailed, line-item budget that includes the cost needed for
every part of the project. The following table may be used to repeat budget requirement.
9. Other Relevant Information – includes any information that will support a request
for funding such as brief enumeration of stakeholders’ pledge and lined-up projects to
complement the current.
10. Conclusion – a short summary that explains the potential value of the project.

11. Appendix – refers to additional charts, graphs, reports, etc. that we are cited in the
proposal, but were not appropriate to be placed in the main body of the document.

Publishing an ICT Project

What is an online platform?

Online platform is a base of technologies designed to run within an online environment
and provides interactive online services. The different online platforms that can be used
to upload and publish ICT project are the following:
File Manager – It is an uploading tool web interface that allows users to manage their files
and folders.
a. Google Drive – is a service offered by Google that allows you to store and share files
online.
b. Dropbox - is a personal cloud storage service (sometimes referred to as an online
backup service) that is frequently used for file sharing and collaboration.

Website Management– It is an integrated set of tools that allows teams to create, design,
develop, launch, manage, administer, and monitor website contents. A web management
system that handles content as well is Web Content Management System (WCMC). It is a
specific kind of Content Management System (CMS) that provides website authoring,
collaboration, and administration tools that help users with little knowledge of web
programming languages or markup languages create and manage website content. A
content management system (CMS) is an application that is used to manage web content,
allowing multiple contributors to create, edit and publish web content.

a. WordPress – Is a free and open-source content management system (CMS) based

on PHP and MySQL.
b. Drupal – A free and open-source content- management framework written in PHP
and distributed under the GNU general public license.
c. Joomla – Is a free and open -source content management system (CMS) for
publishing web content. Joomla is written in PHP, uses object- oriented
programming (OOP) techniques.

Social Media – are websites and applications that enable users to create and share
content or to participate in social networking. Through social media you can increase the
exposure of your website or blogs to bring in visitors.

a. Social Networks – These are sites which allow you to connect with other people.
Once a user creates his or her account, he or she can set up a profile, add people,
create groups, and share content.
• Facebook
• Google+
• Twitter
b. Media sharing - These are sites that allow you to upload and share media content
like images, music, and video. Most of these sites have some
 additional social features like liking, commenting, and having user profiles
• YouTube
• Flickr
• Instagram
c. Bookmarking sites – These are sites that allow you to store and manage links to various
websites and resources.
• Pinterest

Promotion, Traction and Traffic Monitoring

Website Promotion is the process of increasing exposure of a website to bring in visitors. Various
techniques such Search Engine Optimization (SEO) and Web Content Development are being used to
increase website traffic. The following are several ways to gain traffic:
1. Use Interactive Multimedia
2. Use Various Online Tools
3. Use Images
4. Use blog
5. Collaborate Online
6. Update

Traction Tools for Validation and Feedbacks

1. LinkedIn - is a social networking site designed specifically for the business community. The
goal of the site is to allow registered members to establish and document networks of people
they know and trust professionally.

2. Google AdWords - is an advertising service by Google for businesses wanting to display ads on
Google and its advertising network.

3. Reddit - is an American social news aggregation, web content rating, and discussion website.
Registered members submit content to the site such as links, text posts, and images, which are
then voted up or down by other members.

4. Facebook ads are purchased on an auction basis, where advertisers are charged based on either
clicks, impressions or actions.

Web Analytics

Web analytics is the process of collecting, reporting, and analyzing website data. It provides insights
that can be used to provide users a better experience when visiting a website. Analytics platforms or tools
are used to measure activity and behavior on a website. For example, it measures the number of users
visited a website, how long the users stay, how many pages they visited and whether they follow a link or
not.
Web Analytics Tools or Platforms

1. Google Analytics – It provides real-time statistics and analysis of user interaction with the
website. It enables website owners to analyze their visitors, with the objective of interpreting and
optimizing website’s performance. It can also track all forms of digital media and web destinations,
advertisements, e-mail and integrates with other Google products.

2. Facebook Analytics – With Facebook analytics you can see the ways to take action right
away. It creates the overview dashboard where you can see the number of new users, the number
of unique users, and the percentage of people who return to your site.

Facebook Page Statistics

• Overview – contains the summary of statistics about your page.

• Post Reach – gives you more insights on which recent post reached the most people.
• Organic Reach – your posts seen through the page’s wall, shares by users, and newsfeed.
• Paid Reach – your posts seen through paid ads.
• Post Clicks – number of clicks done to your posts.
 • Likes, Comments, and Shares – actual interaction done by your audience either though
liking the post, commenting on it, or sharing it on their walls.
• Page Visits – contains data of the number of times your page tabs are visited.
• People – contains statistics about your audience’s demographics (age, gender, income,
location, gender, and language,).

2. Clicktale – It allows you to know how your customers or visitors are interacting with your site
and you can literally view exactly what interactions they have had with your site.