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PROJECT-CHARTER

EAXMPLE OF A PROJECT CHARTER

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5 views

PROJECT-CHARTER

EAXMPLE OF A PROJECT CHARTER

Uploaded by

20220024907
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PROJECT CHARTER

Project Title: Trash Talk: Spreading Awareness, Changing Behaviors Project Manager: Marco Gabriel de la Rita
Start Date: March 01, 2024 End Date: April 28, 2024
Project Purpose
The purpose of this project is to initiate a community-wide campaign focused on raising awareness about the critical importance
of recycling and waste segregation. By educating individuals about the benefits of proper waste management, we aim to inspire
sustainable behavioral changes that contribute to environmental preservation and resource conservation.
Project Scope: Project Objectives
1. The target audience for the campaign includes media users of 1. To raise awareness about the importance of recycling and
all ages waste segregation among the community.
2. The campaign will be conducted on various social media 2. To particularly focus on the benefits of proper waste management.
platforms such as Facebook, Instragram, & Tiktok. 3. To encourage individuals to adopt eco-friendly habits, reduce
3. The campaign will include infographics & videos. waste generation, and promote a sustainable lifestyle.
4. Progress will be monitored using social media analytics. 4. To engage in collaborations with other initiatives.
5. The campaign will run for 2 months.
Deliverables Risk and Issues
1. Updated and optimized social media profiles on platforms like 1. The online campaign will not be fruitful and gain recognition by
Facebook, Instagram, and Twitter, reflecting the campaign's the target audience depending on the sincerity of the content.
purpose 2. Only few people would reach the videos and postings on the social
2. Posts, infographics, videos, and articles promoting recycling media platform, therefore the impact of the campaign would be
and waste management minimal.
3. Reports tracking key metrics such as reach and engagement, The longevity of the campaign will be challenging since we need to be
providing insights into the campaign's performance consistent in the engagement with the target demograph.
4. Plan detailing the allocation of resources, including personnel 4. The campaign might be overshadowed by the trend of social media.
and tools, to ensure the successful execution of the campaign. 5. Some would not comprehend the message of the online campaign
5. Interactive content, such as polls, quizzes, and challenges, de- that could further lead to misinformation.
signed to engage the audience and promote active participation.
Available Resources Milestones
1. Social Media platforms that will be used in posting infographics, 1. Develop a detailed plan outlining the topics, formats, & posting
stories, posts and videos. schedule for infographics, videos, and other posts
2. Making informative and visually appealing infographics through 2. Produce and publish the first set of posts across all social media
canva and other editing websites and applications. platforms within the scope.
3. Creating and editing videos through Capcut. 3. Implementation of tracking mechanisms to monitor the project's
4. Creating a Public event on Facebook to spread the word of our effectiveness through the posts' likes, comments & shares.
clean up drive. 4. Establish collaborations with other initiatives to amplify the reach
5.Google form will be used in collecting feedback and evaluation and impact of the project.
of the campaign's overall impact. 5. Review metrics from the first month to evaluate the performance
6. TikTok's extensive user base ensures that posting videos on the of different types of content and posting times. Identify what's
platform reaches a wide and engaged audience globally. working well and areas for improvement.
6. Conduct a comprehensive evaluation of the campaign's overall
impact, including its reach, engagement, & effectiveness
Project Members Approval
1.Janlyn Ranile Project Sponsor:
2. Marvh Matthew Caling
3. Faith Anne Oblig Name & Signature
4. Rasnia Maruhom
5. Marco Gabriel de la Rita

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