Set up relative advantage is it good is it worth it to me to switch

technologies assuming you’re even even if it’s not a new technology even
with something like snap or because switching from an apple to
attempting to I already have it and then I had apple then when I switch to
a Samsung complexity I’m used to using an apple how’s it looking to have
to use Samsung will I be China is it possible for me to try before I buy can I
use somebody elses he’s the technology so new that I can’t use it in which
case possible consider whether an observer how many people are happy
with what they've done Each of these stages have committed to each
market segment you remember the earlier doctors in Yardley so fallibility
will be very very important to early adopters because they are amongst
the first ones to be using this technology

OK now we're moving on to what is a fusion curries case a modern market

adoption theory Harry based on so this is how we study how technologies
are accepted into markets we have that and money and the travel and the
TPP OK please don't be confused there is an external variable you want to
switch it over to search or whatever your external impulses to be time and
technology perceived usefulness perceived piece of use which is what
what he said but it is what it is it’s easy to use how are the people using it
once you have it the attitude towards it you know I’m really not liking this
answer very much and then you actually use it based on your experience
of actually using do you think the product this then was feedback to the
producers and this is market information which continues enough it look
and we have new technologies coming up this is important for us to
remember when it comes to technology roadmapping also finished the so
this is just a little bit more in detail of the previous slide we saw this is that
was the technology acceptance model your example demographic
variables sometimes another individual in my heart these needed for your
behaviours in Greece your behaviours into your attitude your motivation
to comply subjective norms you don't have to know this model because in
the next slide but it is something only to explain let me know this is not
really applicable to your software that the product that we're planning to
make so what I’m going to move to very quickly this technology road map
what is it technology so previously we study about adoption then we study
but now when you study about the evolution of it how does that happen
and that saving on it and that was focussed so this will help companies to
better predict what is impeded quiet at later stages from that innovation
and I want to explain this to you from the perspective of since both of
word groups are making other representatives move yes for example you
guys group that is making an app that combines green features that
monetize this and therefore makes being green a better thing OK so we
need to focus on the next two to 50 years what your technologies is
important great so you need to be able to see what is the place and safe
what are the possible things that can happen in the next two to 50 years
what are the things I’m going to need to incorporate what are the market
trains for example in the UE green is already you evaluate how I’m
justifying into your model for later is the unique hasn’t largest because we
are a very small country and we waste alot of resources a lot of it is just
desalination of water which they law energy to do but otherwise also well
house the number of cars will happily this tremendous now why has public
transit but up until as we all know even two years ago it didn't so and that
there aren't even buses that connect not really buses that connect one
end to the other so there are lots of reasons why the unity has the
footprint that it tells specially having that feelings will change mix just
that in itself and the desalination of water in itself increases the carbon
footprint plus because of where we live and the the weather being so hot
again cooling requires a lot of energy waste a lot of electric and solar is
very very recent we don’t really use although I remember the president
for there was a company there was a company I forget the name but they
had dried up with the Swiss engineering firm to create like a solar panel
formed in the middle of the desert right that would then supply energy the
rest of the country but that project never really to go so keeping this
broad picture of the market we will then take your craft which is green in
the shoes and see what are the things that are going to change in the
next year so I can tell you that they're going to probably see actually if
you really look at it some possible outcomes are we move to clean energy
solar panels how are you going to incorporate that into your software you
know you just ate we probably will move to a lot more public transport so
how do you incorporate that or things that might go wrong for example
what are the what are the absolutely out there things that might change
your your software or your hat what if teaching goes online what if what if
I didn’t overload exactly what if the entire education establishment
changed but if there are then how is your technology OK so the reason
that technology road map is important is for your assignment not only do
we need to see diffusion you can cover Rogers diffusion theory but once
you’ve covered Rogers diffusion purity we will need to see a little bit about
the predicted studies that you predicted models that you into your I in
order to get more stop I just this is what he did not looks like pull up
software I will share this with you if so he’ll be happy key stages in the
actual president.

IncreaseChange technology change that happened there was a telephone

exchange so now I looked up for somebody in a completely different other
place and all I needed to do was to have my phone connected to these it
wasn’t one phone connected to another form it was my phone connected
to an exchange board and there’s someone in the exchange word will pick
up and security want to speak to and change the line from there we move
to this and this stop needing to be these workers completely lost their jobs
that they didn't see that coming so here each each form had a number
and when you dial that number the cables connect to that form which is
similar to what we use even now and then of course remove that
completely I don’t even think I don’t remember the last time I actually use
the landline you need time I use this as a landmark you need a user
landline is when I get bigger is not answering myself then I called because
the cell phone would be anywhere that I called on the landline and wishes
for answering machine hear it ringing but to a large extent these are
pretty much obsolete is just something at this enough gives you never
really use from because because there was a disruptive change here to
say hello technology right when we started connecting through satellites
completely different ball game altogether so first we see the technology
the effect of technology from here to this point and we see there are two
very big changes in the technology and then when you look at product
line so the road mapping of just not yet product line you see from their
first homes all the way up to next things so from keypads to touch space
which of course users completely differently Koji an this is the evolution of
the product and from the product line is the evolution of technology from
here to the Nokia touch scales that technology product road map
technology woman all of this is featured is underline possible of this issue
market Is there no question because we understood or because we do not
Market product this is it looks very complex but all of this is in market 1
what does the product one what is the switch from then when we move
into multi 2 product 2 at Central Market we can have diversification with
product 3 product for that’s all the slices and of course we need to
consider price value quality in each of these steps .

So she give us an idea of what it is now she gave us an idea of a future

state she told us what research is required for the future and what the
future state looks like and also to complete the circle we need to know
what to do with the batteries that are dead how are we going to get rid of
the batteries that are dead and we can't do anything about technology he
said what we need to be able to do with in for your assignment we need to
convert technology Rd maps and keep araminta predictions which means
we need to analyse system architectures and subsystems project future
architecture developments I’ve already done that for you here estimate
the effective technology developments for the key better metres so Alice
as technology develops hardware the keypad metres changed in your
case we know who uski parametric relations with other inputs to define
product platform and product Rd maps so the last point is fuse keep
animator predictions this is a key metre metre prediction to define product
platform and product road map so this is my keypad metre prediction is
I’m going to move into online I would move into organisations and my key
requirements of that plan will be to change my user interface to change
the monetisation I mean what do we do to get organisations to are we
going to give a one time bonus So what is it going to do to be able to
change this add features like how much printing have you done have you
cleaned your surroundings what have you done for noise reduction all of
these features and of course how we go to integrate all of this into our
mobile app and of course one of the key things that I have forgotten here
is you will then change mind London your flying changes as well and if
you’re still planning to go with government then you need to go to in India
to PCI here I don't know what it is.