Entrepreneurial Mind ACTIVITY Major

Requireme
nt

Basic Business Plan

Instructions:

1. Let us formulate your Basic Business Plan

2. For Budgetary Requirement – ( you may do environmental scanning / canvassing /
costing requirement)
3. See the example to come up with a Basic Business Plan
4. Submit it on the set deadlines, No extension.

Cover Page Prototype

 Basic Business Plan

The Executive Summary

Name of the firm The Caffeine Lounge

The origin of the name was that Caffeine is a bitter substance found in coffee and Lounge means
to sit or stand in a relaxed way. Potentials customer will enjoy the taste of coffee while they are
relaxed and comforted.

The proposed logo:

Vision To become an experience beyond a cup of coffee by becoming the first-choice destination within
the city for everyone who wanted to relax, socialize, and enjoy the best coffee ever.

Mission To provide a substantial income and to create a business and working environment where both the
customer and employee are treated with dignity and respect

Type of Business Partnership / Sole Proprietorship

Location Barangay Tetuan, Zamboanga City (may attached map)

Brief Description Coffee proves to be an ideal beverage within the city. Coffee drinkers is largely increasing as the
of the Business number of coffee business is widening. One of the most essential reasons for the consumption of
coffee by students is the need to stay refreshed and focused for most of the time. This is an
illustration on why most students and the employees to visits numerous of coffee shops within the
area addressing their refreshment needs. Potential customers of this type of business, are not only
the students and employees but also those individuals that are within the area. Within Barangay of
Tetuan alone, there are five (5) operating coffee shops which could be considered as the future
competitors of the proposed business.

The purpose of proposing this type of business, aside from the proponents are coffee drinkers,
there is a need to offer a brewed coffee flavor from the province of Jolo. Its pure organic flavor will
attract many potential customers who are curious and willing to experience the coffee taste not
never been offered in the city particularly in an online platform for ordering through Facebook
accounts or through the website.

Marketing Total cost for marketing is Php 24,120.00 (See Attached Budgetary Requirement)
Strategies
The proposed business will use the following marketing strategies

 Online promotion through the creation of own website and Facebook account
 Offer an affordable yet flavorful coffee
 Provide an ambience of relaxation and fit for socialization

Brief description of the Product

The proposed business will offer both hot brewed coffee and cold coffee in two flavors the cappuccino and the ice-
cold coffee.

 Brewed Coffee is a hot drink made with water and ground or powdered coffee from the province of Jolo. Hot
coffee was found to have higher levels of antioxidants than cold brews, making a hot coffee slightly healthier with
slight acidity. he higher level of antioxidants in coffee is important, due to them reducing the risk of cancer, heart
diseases, liver disease and type 2 diabetes.

 Cold brew may even be healthier than regular coffee, Hu said. Because it's less acidic than regular, many people
may find it tastier and thus have less need to mask the acidic taste with calorie-laden cream, milk, and sugar.

 Coffee also helps to promote healthy skin. Caffeic acid, an antioxidant, may boost collagen levels and reduce the
premature aging of cells. Caffeic acid also has antimicrobial properties, which means that it may help protect the
skin against germs.
Product/Services /Pricing

The proposed business offered a budget friendly product.

Brewed Coffee Cappuccino Ice Coffee

Php 70.00 Php 135 Php 110.00

Technical Cost for Machineries and Equipment = Php 286,487 (See attached Budget Requirement)

It is 10 setting capacities with one

common comfort rooms and a kitchen
counter where the ingredients will be
place together with equipment.

Figure 1. The lay out of the Coffee Shop

Figure 2. The Coffee Ordering Process

Figure 3. The Parking Lot Design

Management Estimated Cost = 408,720.00

The proposed business will be hiring the Manager

following personnel:

 1 Manager Cashier/
 1 Cashier/Secretary Secretary
 2 Part time
 1 housekeeper
 1 Security Part time

1 Security
1 housekeeper Guard

Figure 4. The Organizational Chart

 No. of Job Specifications Job Description
Personnel
Manager (1)  Has 2 – 3 years of experience  Oversees all aspects of a café's operations
working in a coffee shop  Hiring and scheduling staff
 Has good communications skills  Menu planning
 Can speak English, Tagalog,
 Maintaining inventory
Bisaya, Tausug.
 With computer skills  Monitor budget
 With background/knowledge in  Implement policies and procedures
MS Excel.  Overall, in charge of the sales
 With leadership skills, team
player and management skills

Cashier/  Work experience as a Retail  Greet customers

Secretary Cashier or in a similar role in  Complete the sales transaction with
sales accuracy
 Familiarity with electronic
 Processing customers’ purchases using
equipment, like cash register
 Computer literate electronic cash register for cash, credit
 Good Math skills card, and vouchers
 Strong communication and time  Clean and orderly establishment to ensure
management skills. a comfortable and warm environment and
 Customer satisfaction oriented. customer loyalty.
 Senior High school degree.  Know products and merchandise
 Maintain confidentiality and trustworthiness
Part time (2)  High school diploma or  Welcoming customers, informing them
(Barista) equivalent. about specials or new items, answering
 Experience in food and questions, and accepting orders and
beverage preparation or
payments.
customer service preferred.
 Training and willingness to  Preparing foods, such as sandwiches or
continue learning about food baked goods, and grinding and blending
and beverage preparation. coffee beans, brewing coffee and tea, and
 Exceptional listening and serving items to customers.
communication skills.  Packaging food and beverages for sale.
 Ability to walk, bend, and stand  Selling coffee and tea blends and brewing
for extended periods.
equipment, highlighting the differences
between items, and educating customers
about brewing methods.
 Cleaning and restocking work and dining
areas, emptying trash and sanitizing
equipment and utensils.
 Learning about brewing methods,
beverage blends, food preparation, and
presentation techniques to improve food
quality.
 Updating signage and displays to attract
customers.
 Taking inventory and replenishing items
in display cases, at tables, or behind the
counter.
 Working as part of a fun, high-energy
team.
 Adhering to all food safety regulations
and quality controls.
Housekeeper  Good housekeepers  Housekeepers are responsible for
(1)  Have a keen eye for detail cleaning and reporting any safety hazards
combined with extreme to the homeowner or manager in charge.
efficiency
 They must complete tasks like
 Has ability to follow a
prescribed routine quickly and vacuuming, sweeping, emptying trash
accurately. cans, dusting shelves, cleaning windows,
 While the particulars of various and mopping floors.
housekeeping jobs may vary,  Change linens, wash dishes, and do light
all such positions require ironing and laundry.
individuals
 who is detail-oriented and self-
motivated.
Security Guard  Graduate of security training  Patrolling and monitoring activities on the
(1) course company’s premises regularly to
 Customer service skills for discourage criminals and ensure the
challenging people politely but
environment is safe and secure
firmly.
 Patience and the ability to  Evicting trespassers and violators and
remain calm in stressful detaining perpetrators while following
situations. legal protocols before relevant authorities
 Knowledge of public safety and arrive to take over
security.  Controlling the entrance and departure of
 Has the ability to work well employees, visitors, and vehicles
with others.
according to protocols
 Thorough and pay attention to
detail.  Monitoring surveillance cameras to watch
out for any disruptions or unlawful
activities
 Providing detailed reports on daily
 activities and any incidents that may
have occurred to management
 Testing security systems and, if needed,
operate machines and metal detectors
 Using provided communication devices
such as two-way radios in a clear and
concise manner
 Performing CPR or first aid when needed

Financial Estimated Capital Php 720,000.00

Total Cost for Marketing 24,120.00
Total Cost for Technical 286,487.00
Total Cost for Management 408,720.00
Total Expenses 719,327.00
Contingency 673.00
Socio-Economic  To give employment opportunity
 To pay tax requirements to serve as fund for government projects
 To promote local products

Attached Budgetary Requirements

Estimated Capital Php 720,000.00

Total Cost for Marketing 24,120.00
Total Cost for Technical 286,487.00
Total Cost for Management 408,720.00
Total Expenses 719,327.00
673.00

Marketing
Registration to Internet Services 2000,00
Monthly Subscription 1,220.00
Website Maintenance (monthly) 790
Subtotal 2,010.00
24,120.00

Technical

Ingredients/Coffee bean Cost (Monthly) 1,010.00

Sugar and other ingredients (Monthly) 780
Cups and Spoon 1,245.00
3,035.00
36,420.00

Expenditures
Electricity Bill 3,490.00
Rental 12,000.00
Subtotal 15,490.00
185,880.00
Transportation
Gasoline (10 liters /day) * Php 86 2236
Subtotal 26,832.00

Machines/Equipment
Coffee Grinder 5,687.00
Coffee Maker 2,080
Water Dispenser 5,639
Refrigerator 9,450.00
Air conditioner 12,399
Table and Chair 2,100.00
Subtotal 37,355.00

Total Cost 286,487.00

Management

1 Manager @ 450.00/Day 11,700.00

2 Part Timer @ 250/day 13,000
1 Housekeeping 9,360.00
 34,060.00
408,720.00

Note:
Compute for one month (multiply by 26 days)
Compute for one year (multiply by 12 months)