MIL REVIEWER

• making sure that ads and massages reach to the right

MODULE 1: THE POWER OF MEDIA audience.
AND INFORMATION
CHALLENGES
It is something new and difficult which requires great
JAY BAER effort and determination.
“Content is fire. Social media is gasoline”
 ILLEGAL CONTENT
POWER MEDIA – The concentration of • Any content that could be damaging the
symbolic power in media institutions audience

OPPORTUNITIES AND CHALLENGES  CYBERCRIME

• Crime that involves the internet
OPPORTUNITIES • Republic Act No. 10175 “Cybercrime
 EDUCATION ( In Sites Using Video) Prevention Act of 2012“
• Ubiquity of online digital video, it’s a
tool for educational representation  COPYRIGHT INFRINGEMENT
• the use of works protected by copyright law
 SOCIAL without permission
• Creating and shaping public opinions
and strengthening of society  IDENTITY THEFT
• Sword arm of democracy • Use of someone else’s Identity
• “Watchdog”
POWER OF MEDIA AND INFORMATION
 POLITICAL
• to promote propagandas  ONLINE SELLING PHENOMENA & GROWTH
• serious factor in political campaign OF E-COMMERCE
• Online selling
 NEWS AROUND THE CLOCK • Manage business through basic yet powerful
• Can access news on many website online platform
at any hour
 BUSINESS STRATEGY
 THE IMPACT OF POLLS • Digital Marketing
• Polls results have a big influence on • Spreading to business beyond the newsroom
election
• Self-fulfilling prophecy  BANKS OF THE FUTURE
• Send money through via online platform
 DIRECT INTERACTION WITH • New financial technology
POLITICIAN
• The opportunity for voters to interact  HEALTH CARE & PUBLIC HEALTH
more easily with elected officials • Changes in both personal and community
health
 DEMOGRAPHICS AND TARGETING • Easier for making a large number of people to
• Advertising industry rapidly share information
MODULE 2: CURRENT AND FUTURE
TRENDS OF MEDIA AND INFORMATION
 daily is the most strategic skills digital natives
PARADIGMS OF COMMUNICATION are achieving.
IN THE DIGITAL AGE
 DATA TO KNOWLEDGE
 AUDIENCE TO USER • Media strategically delivers information
• User-centered intelligence through diverse channels, navigating
interactive narratives and information filtering.
 MEADIA TO CONTENT
• Media convergence has reshaped TRENDS OF MEDIA AND INFORMATION
media identity, establishing brand
image as a key source of credibility  HAPTICS TECHNOLOGY
and prestige for digital content. • Technology-user‘s sense of touch

 MONOMEDIA TO MULTIMEDIA  CONTEXTUAL AWARENESS

• The convergence of online and • Hard sensor-location or condition around you,
traditional media combined with soft sensor-social network and
• Online media-multimedia, new past preferences
language
 VOICE & TONE RECOGNITION
 PERIODICITY TO REAL-TIME
• Today fast-faced information  INTELLIGENCE ROUTING DEVICES
promotes dynamism and new • Provide precise description and location of
conversational styles street-based

 SCARCITY TO ABUNDANCE  EYE TRACKING

• Digital media’s limitless content • Eye-tracking technology analyzes gaze
demands new data management patterns.
skills.
 INTERNET GLASSES
 EDITOR-MEDIATED TO NON- • Display images directly onto our retinas while
MEDIATED nor blocking our sight
• Social web publishing bypasses
traditional editors, relying on peer  WEARABLE TECHNOLOGY
review and reader feedback for • SMARTWATCH
content validation. • FITNESS TRACKER
• VIRTUAL REALITY
 DISTRIBUTION TO ACCESS
• Access is active engagement, not MOOC
passive reception, of media content. Massive Open Online Courses (MOOCs) are
accessible, internet-based courses with large
 ONE WAY TO INTERACTIVITY enrollments, utilizing technology to enhance
• 1ST LEVEL: Users choose the format learning and connectivity.
of information display
• 2ND LEVEL: User to produce input for THE IMPLICATIONS
a system MOOCs offer cost-effective, location-independent
• 3rd LEVEL: User to communicate with learning, leveraging analytics to track student
other users of the system in real or progress and foster global connectivity.
delay time

 LINEAR TO HYPERTEXT
• Reading and writing by linking, • Informal – Comes from personal opinion
 exploring and creating hyper textual
environments As producers: Media and Information
MODULE 3: MEDIA AND INFORMATION Design Framework
LITERATE INDIVIDUALS
• Target audience
MELCS • Author or sender
• the overall impact of media and information • Key content
on individuals and society. • Purpose
• Form/style
MEDIA LITERACY AND ITS IMPACT • Format
• Media literacy empowers citizens to
critically evaluate media and information, TYPES OF TEXT AND COMMON FILE
enabling informed decisions as users and FORMATS
producers.
 HYPERTEXT
FROM THE FRAMEWORK OF • Serve to link different electronic documents
AUFDERHEIDE (1992 AS CITED IN and enable users to jump from one to other in a
KOLTAUY, 2011) linear way
• A media literate person decodes,
evaluates, analyzes, and produces media  PLAINTEXT OR UNFORMATTED TEXT
content across various platforms. • Fixed sized characters

IMPLACATIONS OF MEDIA AND  FORMATTED TEXT

INFORMATION •Appearance can be changed using font
• meant for a better world parameters (bold, underline, italic, font size, font
color, etc.)
 IMPROVE QUALITY OF LIFE
PERSONAL/EDUCATION TEXT AS VISUAL
• improves quality of life by facilitating
communication, information access,  SERIF
and research. • formality and readability
• Used for the body text of books
 GREATER POLITICAL • Give a classic or elegant look
PARTICIPATION Ex. Times New Roman, Garamond, Baskerville
• promotes greater political
participation through informed  SAN SERIF
citizenship and engagement. • clean or minimalist
• Used for clear and direct meaning of text
 BETTER ECONOMIC • Give a modern look
OPPORTUNITIES • Ex: Arial, Helvetica, Tahoma, Verdana, Calibri

 IMPROVE OF LEARNING  SLAB SERIF

ENVIRONMENT • Solid or heavy look to text
• Used for large advertising sign
 INDIVIDUALS AS MORE COHESIVE • Ex: Rockwell, Playbill
SOCIAL UNITS

MODULE 4 & 5: TEXT AND VISUAL

DEMISSION OF MEDIA AND • Art of arranging letters and text in a way that
INFORMATION makes the copy legible, clear, and visually
 appealing to the reader.
TYPE OF TEXT
• Formal – Formal texts are rigorously edited  VIDEO
and published by established institutions, • The recording, reproducing, or broadcasting of
often with state oversight. moving visual images.

 SCREENSHOT
 SCRIPT
• Its Brush-like Strokes  INFOGRAPHIC
• Used sparingly and not to be used • represent information or data.
in large body text
• Usually used in wedding invitation  COMIC STRIPS/CARTOON
cards or other formal events  MEME
• Ex: Edwardian, Vladimir, Kunstler  GRAPHS/CHARTS
 VISUAL NOTE TAKING
 DECORATIVE
• caters to a wide variety of emotions DESIGN ELEMENTS
or themes
• Ex: Chiller, Jokerman, Curlz MT  LINE
• Describes a shape or outline.

DESIGN PRINCIPLES AND ELEMENTS  SHAPE

 VALUE
 EMPHASIS • Degree of light and dark in a design.
• Refers importance or value given to
a part of the text-based content.  TEXTURE
• The way a surface feels or is perceived to feel.
 APPROPRIATENESS
• How lifting or suitable the text is  COLOR
used for a specific audience, purpose  FORM
or event. • A figure having a volume and thickness.

 PROXIMITY PRINCIPLES OF VISUAL DESIGN

• How near or how far the text
elements from each other  CENTER OF INTEREST
• When two things are closely related, • an area that first attracts attention in a
bring them close together composition.

 ALIGNMENT  BALANCE
• How the text is positioned in the • a feeling of visual equality in shape, from,
page value, color, etc.
• Left, center, right or justified
 HARMONY
 ORGANIZATION • brings together a composition with similar
• Conscious effort to organize the units.
different text elements in a page.
 CONTRAST
 REPETITION • offers some change in value creating a visual
• Concerns consistency of elements discord in a composition.
and the unity of the entire design. MODULE 7: AUDIO INFORMATION AND
MEDIA
  CONTRAST
• Creates visual interest to text  AUDIO
elements. • connected to sound
• White text on dark background and
black text on light background.  AUDIO MEDIA
• media communication that uses audio
 TYPOGRAPHY equipment to report through the means of
sound.
 DIRECTIONAL MOVEMENT
• a visual flow through the  AUDIO INFORMATION
composition • file or sound created and transferred by using
high fidelity waves that are heard through
 RHYTHM certain audio tools.
• a movement in which some
elements recur regularly. TYPES OF AUDIO INFORMATION

 PERSPECTIVE  RADIO BROADCASTING

• created through the arrangement of • sending a live or recorded audio
objects in 2D space to look like they
appear in real life.  MUSIC
• artistic form of auditory communication
TYPES OF SHOTS
 Extreme Wide Shot/Extreme Long  SOUND RECORDING
Shot • making a record of a certain sound.
 Wide Shot/ Long Shot
 Full Shot  SOUND CLIP
 Medium Shot • artificially made to create an effect in a movie,
 Medium Close-up etc.
 Close-up
 Extreme Close-up  AUDIO PODCAST
• digital audio or video file or recording that can
CAMERA ANGLES & POINTS OF VIEW be downloaded.
 Bird’s-eye view
 High angle
 Eye level WAYS OF STORING FILES
 Low angle
 Worm’s eye view  TAPE
 Over the Shoulder Shot • magnetic tape
 Dutch angle
 COMPACT DISK
• a plastic-fabricated
MODULE 6: MOTION MEDIA AND
INFORMATION  USB FLASH DRIVE
• an external hard disk drive
MOTION MEDIA
• gives the appearance of movement.  MEMORY CARD
• twenty-four (24) frames per second makes • flat flash drive used to save data such as audio
for a smooth animation. files, and etc.
• can be produced formally and informally

Basic methods on determining the ELEMENTS OF SOUND DESIGN

credibility of motion media:
 DIALOGUE
 Validity of information • the form of conversation between two
 Source people.
 Relationship of the author to the event
 SOUND EFFECT
• artificially made to create an effect in a movie

 COMPUTER HARD DRIVE  MUSIC

• a secondary data storage device • an instrumental or a vocal sound that conveys
emotions and ideas
 INTERNET/CLOUD
• a wide network of remote servers in  SILENCE
the internet • absence of noise or sound.

AUDIO FILES FORMAT PRINCIPLE OF SOUND DESIGN

 MPE3 (MPEG Audio Layer 3)  MIXING

• coding format for consumer audio • the balance, combination, and control of
numerous sound elements
 M4A/AAC (MPEG-4
Audio/Advanced Audio Coding)  PACE
• a file extension for lossy digital • the time control of sound design
audio compression.
TYPE OF PACE
 WAV (Waveform Audio File • LINEAR - the sounds that are permanent, used
Format) once, and will be in the same place
• Microsoft audio file format
• NON-LINEAR - the sounds that are much more
 MWA (Windows Media Audio) open in comparison to linear sounds
• a file extension developed by
Microsoft and used with Windows • MULTI-LINEAR
Media Player.
 TRANSITION
• process of getting from one element or
CHARACTERISTICS OF A SOUND fragment of
sound design to another
 VOLUME
• the force of a sound TYPES OF TRANSITION

 TONE • SEGUE – an uninterrupted movement

• musical or vocal sound • CROSS-FADE – the smooth transition of a sound
• V-FADE – a switch from softer or louder level
 PITCH • FADE TO BLACK – a type of V-Fade
• the degree of highness or lowness of
a sound  STEREO IMAGING
• to identify both the horizontal (sideways) and
 LOUDNESS vertical (depth) position of the sound.
• determines the degree of the
auditory  NUMBERS/PROCESSES – the number of clicks
 sensation produced and the time spent
 FREQUENTLY ASKED QUESTIONS (FAQs)
 FLIP CARDS – a card that when clicked flips to
SOUND DESIGN display a description

• It uses vivid sound to evoke TYPES OF MANIPULATIVE MEDIA

emotions and enhance storytelling by
connecting with the visuals and  TRADITIONAL MANIPULATIVE
content. • Concrete or physical objects
• These are objects from the real world that can
MODULE 8: MANIPULATIVE be moved, assembled or disassembled.
INFORMATION AND MEDIA
 DIGITAL/VIRTUAL MANIPULATIVE
INTERACTIVE MEDIA • depends upon the availability of computers.
• engage the user and interact with him or • Integration of traditional media
her in a way that non-interactive media do
not

INTERACTIVITY
• the communication process

MANIPULATIVE MEDIA
• are objects, program, and application that
teachers and students us to engage in
interactive, hand sod learning.

DIFFERENT
PLATFORMS
OF
INTERACTIVE
MEDIA
Mobile Apps -
a software
application
developed
specifically
for use on
small,
wireless
computing
devices such
as
smartphones
and tablets,
rather than
desktop or
laptop
computers.
3D TV - a
television
display
technology
that enables
a three-
dimensional
effect, so that
viewers
perceive that
an image has
depth as well
as height and
width, similar
to objects in
the real
world.
Video Games
- a game
played by
electronically
manipulating
images
produced by
a computer
program on a
television
screen or
other display
screen.
Multiplayer
games allow
two or more
players to
play with one
another or
play
together.
Role Playing
Games (RPG)
- a game
played by
electronically
manipulating
images
produced by
a computer
program on a
television
screen or
other display
screen.
Multiplayer
games allow
two
or more
players to
play with one
another or
play
together.
Massively
Multiplayer
Online Role
Playing Game
(Mmorpg) -
any story-
driven online
video
game in
which a
player, taking
on the
persona of a
character in a
virtual or
fantasy
world,
interacts with
a large
number of
other players.
Interactive
Websites -
pools,
surveys,
exams,
exercises
Virtual
Reality &
Immersive
Environments
- the
computer-
generated
simulation of
a three
dimensional
image or
environment
that can be
interacted
with in a
seemingly
real or
physical
way by a
person using
special
electronic
equipment,
such as a
helmet with a
screen inside
or
gloves fitted
with sensors.
Social Media -
websites or
online
services
where users
(actual
people) are
the creators
and
consumers of
the content,
and where
social
interactions
(commenting,
liking,
posting,
talking)
are the main
features of
content
DIFFERENT PLATFORMS OF INTERACTIVE
MEDIA
 Mobile Apps - a software
application developed specifically for
use on small.
 3D TV - a television display
technology that enables a three-
dimensional effect.
 Video Games - a game played by
electronically manipulating images
 Playing Games (RPG)
 Massively Multiplayer Online Role
Playing Game (Mmorpg) - any
story-driven online video game in
which a player, taking on the personal
of a character in a virtual or fantasy
world.
 interactive Websites - pools,
surveys, exams, exercises
 Virtual Reality & Immersive
Environments - the computer-
generated simulation of a three
dimensional image or environment
that can be interacted with
 Social Media - websites or online
services

Types of interactivity and their

purposes:

 CLICK ON IMAGES
 HOTSPOT – a special region to act as
 a trigger to another web page.
 ROLLOVER – an image or portion of
an image that changes in appearance
 TABS – clicking on them displays a
relevant content
 TIMELINE – a menu slide that
branches to different events.