E-Commerce Websites
- Systematic approach
Dr. Abhishek Narain Singh
Agenda
• Cases
• Website Building
– Decision areas
– SDLC
• Website Architecture
– S/W, H/W
• Website Design
– Must have
– Avoid
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Cases
• Go Daddy
– features
• Google
– India get online
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Building E-Com Sites - Decision Areas
• Organizational capabilities
• Human resources
• Hardware
• Software
• Telecommunications
• Web site design
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System Development Life Cycle
• SDLC is
- a methodology for understanding the business objectives
of a system and designing an appropriate solution
• Five major steps in SDLC are:
1) Systems analysis/planning
2) Systems design
3) Building the system
4) Testing
5) Implementation
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System Development Life Cycle
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1. System Analysis/Planning
• Business objectives
– Needed capabilities of site
• System functionalities
– Required IS capabilities to meet BOs
• Information requirements
– Information elements to be produced to fulfill BOs
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1. System Analysis/Planning..
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2. Systems Design
System design specification:
- A description of the main components of a system and their
relationship to one another
• System design can be broken down into two parts:
1. Logical design: generally shown using DFD
Flow of information at the site
Processing functions that must be performed
Databases that will be used
2. Physical design:
Translates the logical design into physical components
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2. Systems Design: HW & SW Platforms
System design: Logical design
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2. Systems Design: HW & SW Platforms..
System design: Physical design
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3. Building the System
Decision Challenge: Build your own or Outsource ??
• Building the website
– Development and maintenance of website
– Includes Web graphic design, Interface design, user
experience design
• Hosting the site
- internet hosting service that allows individuals and
organizations to make their Web site accessible
(/available) via the World Wide Web
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3. Building the System..
• Building website
Build from Packaged Site Pre-Built
Factors: Scratch Building Tools Templates
Cost Medium Costs High Cost Lowest Cost
Entry to Delayed Entry to Sooner Entry to Quick Entry to
market Market Market Market
Customized Site Modifiable
Flexibility for Business Packages
Not Modifiable
Small Start-ups, Medium Size Small Mom-and-
Size of biz. Established-ones Start-ups Pop Firms
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3. Building the System..
• Hosting website
Host Your Own Outsource Co-Locate
• Total control on • Hosting • Firm purchases
operation company is or leases Web
responsible for server
• Higher cost accessibility,
availability • Server located
• Must have a in vendor’s
physical facility • Delay in change physical facility
in operation
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3. Building the System..
• Choices in building & hosting
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4. Testing
Testing:
Unit:
– testing the site’s program module one at a time
System:
– testing a site as-a-whole, in a way typical user will do in
using a site. Every conceivable path is tested
Acceptance:
– firm’s key personnel use the system as installed on a test
internet or intranet server
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5. Implementation and Maintenance
• Maintenance is ongoing
– 20% - debugging code and responding to emergency situations
– 20% - changing reports, data files and links to backend databases
– 60% - general administration and making changes and
enhancements to system
• Benchmarking:
– with competitors on response speed, quality of layout, and design
• Out of Total cost: Maintenance (35%)
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Web Site Optimization
• Optimization:
– to attract a large audience to your Web site
– to fulfill customer needs
• Techniques:
– Keywords and page titles (e.g. SEO)
– Identify market niches
– Offer expertise
– Link to and from other sites
– Buy ads
– Local e-commerce
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Web Site Design
• Annoying features
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Reference
• Laudon, K. C and Traver, C. G. (2008). e-commerce: Business,
Technology & Society. Delhi, Chennai: Pearson.
– Ch.4
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Thank you!
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