Syllabus Purposive Summarized
Syllabus Purposive Summarized
COURSE SYLLABUS
1st Semester, A.Y. 2024-2025
COURSE INFORMATION
COURSE CODE GE 4
COURSE TITLE Purposive Communication
COURSE TYPE □ Lecture
COURSE CREDIT 3 units
CLASS HOURS 54 hours
COURSE PREREQUISITE/
None
CO-REQUISITE
COURSE SCHEDULE F2f schedule
UNIVERSITY VISION, MISSION, QUALITY POLICY, INSTITUTIONAL OUTCOMES AND PROGRAM OUTCOMES
UNIVERSITY VISION To be a leading industry-driven State University in the ASEAN region by 2030.
The Pangasinan State University, shall provide a human-centric, resilient, and sustainable academic environment to produce dynamic,
UNIVERSITY MISSION
responsive, and future-ready individuals capable of meeting the requirements of the local and global communities and industries.
QUALITY POLICY The Pangasinan State University shall be recognized as an ASEAN premier state university that provides quality education and satisfactory
service delivery through instruction, research, extension and production.
We commit our expertise and resources to produce professionals who meet the expectations of the industry and other interested parties in the
national and international community.
We shall continuously improve our operations in response to changing environment and in support of the institution’s strategic direction.
INSTITUTIONAL The Pangasinan State University Institutional Learning Outcomes (PSU ILO) are the qualities that PSUnians must possess. These outcomes are
OUTCOMES anchored on the following core values: Accountability and Transparency, Credibility and Integrity, Competence and Commitment to Achieve,
Excellence in Service Delivery, Social and Environmental Responsiveness, and Spirituality – (ACCESS).
Anchored on these core values, the PSU graduates are able to:
1. Demonstrate through institutional mechanisms, systems, policies, and processes which are reflective of transparency, equity,
participatory decision making, and accountability;
2. Engage in relevant, comprehensive and sustainable development initiatives through multiple perspectives in decisions and actions that
build personal and professional credibility and integrity.
3. Set challenging goals and tasks with determination and sense of urgency which provide continuous improvement and producing quality
outputs leading to inclusive growth;
4. Exhibit life-long learning and global competency proficiency in communication skills, inter/interpersonal skills, entrepreneurial skills,
innovative mindset, research and production initiatives and capability in meeting the industry requirements of local, ASEAN and
international human capital market through relevant and comprehensive programs;
5. Display, socially and environmentally responsive organizational culture, which ensures higher productivity among the university
constituents and elevate the welfare of the multi-sectoral communities and;
6. Practice spiritual values and morally upright behavior which promote and inspire greater harmony to project a credible public image.
3. Community Developer
● Produce well-written texts for various academic ● Produce a well-documented paper setting for various
and professional purposes (PO 23) needs in an academic setting and in the workplace.
● Exhibit life-long learning and global competence ● Engage in English language research relevant to the
proficiency in communication skills, school and workplace settings.
inter/interpersonal skills, entrepreneurial skills,
innovative mindset, research and production
initiatives and capability in meeting industry
requirements of local, ASEAN and international
human capital market through relevant and
COURSE DESCRIPTION
Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 s 2013). It is a three-unit course
that develops students' communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical
evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and
their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.
COURSE OUTCOMES
CO2, CO3, At the end of the lesson, the Chapter III: LOCAL AND GLOBAL 6 Lecture and class discussion
● Study Guide
CO4, CO8, students should be able to: COMMUNICATION IN on local and global
CO10, MULTICULTURAL SETTINGS communication in multicultural
CO12,CO13 a) Define intercultural settings ● Modified
communication and discuss its A. Intercultural Communication
nature and characteristics; B. Dimensions of Cultural handouts
Focus group discussion on
Differences global community and cultural
b) Identify the cultural C. Nonverbal and Intercultural awareness and sensitivity ● Web-linked
dimensions applied to cross- Communication references
cultural communication, and D. Barriers in Intercultural
Communication
c) Present the barriers in E. The Global Community
intercultural communication and F. Cultural Awareness and
find ways on how to overcome Sensitivity
them towards effective human G. Gender Sensitivity
interaction in multi-cultural H. Political Correctness
settings.
CO3, CO4, At the end of the lesson, the Chapter IV : VARIETIES AND 6 Lecture and class discussion Reflect and Share Activity:
● Study Guide
CO8, CO12, students should be able to: REGISTERS OF SPOKEN AND on varieties and registers of Listen to one TED talks videos
CO13 WRITTEN LANGUAGE spoken and written language about communication and share
a) Demonstrate understanding of ● Modified your comments/reactions to the
the concept of the varieties of A. Varieties of English class.
handouts
English in Asian Contexts; B. Language Varieties
C. Language Registers
b) Determine culturally D. British English vs. American ● Web-linked
appropriate terms, expressions, English references
and images (sensitivity to gender,
race, class, etc.);
Midterm 1
hour
CO3, CO4, At the end of the lesson, the Chapter V: EVALUATING MESSAGES 6 Quiz
● Study Guide
CO11, students should be able to: AND/ OR IMAGES Lecture and class discussion
CO12, CO13 on critical reading and Situational Analysis
a) Evaluate multimodal texts A. Linguistics Landscapes listening ● Modified
critically to enhance receptive B. Geosemiotics Critical Thinking Essay
(listening, reading, viewing) skills; handouts
C. Kinds of Signs Exercises on analyzing
D. Online Landscapes content of various texts
b) Convey ideas through oral, E. General Criteria for Evaluating ● Web-linked Small Group Discussion
audio-visual, and/or web-based messages Evaluating Messages in a references
presentations for different target social experiment: watch a
audiences in local and global video titled “ Homeless
settings using appropriate Muslim Experiment “ posted
registers, and by Karim Jovian in Youtube
and answer the following
c) Adopt awareness of audience questions:
and context in presenting ideas. 1. What is your
personal feeling
about the
Muslim with a
message in his
placard? Are
you convinced
that the Muslim
needs help?
Explain.
2. What was the
message
imparted by the
video?
3. Give one
message that
may cause such
indifference from
the crowd.
4. At what point in
the video was
there a change
of interaction?
5. What was the
CO3, CO4, At the end of the lesson, the Chapter VI: COMMUNICATION AIDS 4 Quiz
● Lecture and class ● Study Guide
CO6, CO7, students should be able to: and STRATEGIES USING TOOLS OF
CO8, TECHNOLOGY discussion on preparing
CO12,CO13 a) Identify communication aids audio-visual and web- Video or PowerPoint
● Modified
and strategies using the tools of A. Communication Aids and Tools based presentation presentation making
handouts
technology; B. Use of Audiovisual Materials
C. Effective Oral Presentation ● Group work and class Audio-Visual Production
b) Convey ideas through oral, D. Effective Presentation of Written ● Web-linked
discussion on identifying
audio-visual, and web-based or Report references
problems with the
online presentations; E. 4 P’s in Effective Presentation
F. Technology Tools and research presentation in
the video
c) Explain the use of audio-visual Strategies
materials in effective presentation
based on the GAME strategy; ● Form into groups of five
and make a short
d) Analyze the elements and audiovisual presentation
techniques of effective oral and using personal gadgets.
written presentation; Choose from any of ff.
topics (1) The beauty of
e) Discuss the 4 Ps of effective nature (2) Garbage -an
presentation, and eye sore (3) Little things
mean a lot-some simple
f) Assess the various steps of doing good (4)
presentation technology tools in surviving depression (5)
achieving effective promoting personal
communication. hygiene
CO6, CO8, At the end of the lesson, the Chapter VII: COMMUNICATION FOR 6 Lecture and class discussion Deliver an impromptu,
● Study Guide
CO12, CO13 students should be able to: GENERAL PURPOSES on communication for general informative, or persuasive
purposes. speech.
a) Discuss the principles of A. Principles and Types of
CO7, CO9, At the end of the lesson, the Chapter VIII : COMMUNICATION FOR 4 Lecture and class discussion Write a sample application
● Study Guide
CO12, CO13 students should be able to: WORK PURPOSES on communication for work letter.
purposes.
a) Identify the features of A. Letters, Memos, and E-mails ● Modified
effective letters, memos, e-mails, B. Minutes of the Meeting Attend a meeting of an
handouts
minutes of the meeting, C. Proposals and Reports organization in your school or
proposals, and reports, and a council in your community.
As a requirement, you need to ● Web-linked
seek permission from the references
b) Write effective minutes of person in charge before
the meeting and an effective attending such a meeting. Tell
proposal them that the minutes that you
will be preparing are for
academic purposes alone.
You may use a recorder if
allowed to do so.
Form a group of three to four
members each. Then, identify
a problem which is common to
the community where all of
you reside. Then, describe the
problem in detail and propose
a solution for this problem
through an informal proposal.
Be sure to follow the
principles and format of
minutes of the meeting.
CO7, CO9, At the end of the lesson, the Chapter IX: COMMUNICATION FOR 6 Lecture and class discussion Write a position paper and/or
● Study Guide
CO12, CO13 students should be able to: ACADEMIC PURPOSES on communication for case report.
academic purposes.
A. The Basic Standards ● Modified
a) Explain the basic standards
of Academic Integrity
of academic integrity and B. Citation Techniques and handouts
language, and principles of Bibliographical Methods
research; C. Principles of Research ● Web-linked
Adler, R, Elmhorst, J.M.• & Lucas. (2012). Communicating at Work: Strategies for Success in Muraca, P. et al. (2024). Communication and Glocalization: Media,
Business and the Professions. NY: McGraw Hill. Culture, and Society in the 21st Century. Retrieved from
Balon, W., Bernales, R. and Biligan, R. (2018). Purposive Communication in Local and Global https://www.frontiersin.org/research-topics/51243/communication-and-
Contexts. Malabon City: Mutya Publishing House, INC. glocalization-media-culture-and-society-in-the-21st-century/overview
Barrot, J. and Sipacio, P. (2018). Purposive Communication in the 1 st Century. Quezon City: C &
E Publishing Inc.
Chase, R. and Shamo, S. (2013). Elements of Effective Communication. 4th ed. Washington, Ideas about Communication (ted.com)
Utah: Plain and Precious Publishing.
Dagdag, L., Padilla, M. & Roxas, F. (2018). Communicate and Connect! Purposive
Communication. Malabon Cty. Mutya Publishing House, Inc.
Henson, R. (2018). Purposive Communication Crafting Messages with Intentions. Quezon City: C
&E Publishing Inc.
Lucas, S. (2011). The Art of Public Speaking. NY: McGraw Hill.
Madrunio, M. & Martin, I. (2018). Purposive Communication Using English in Multilingual
Contexts. Quezon City: C& E Publishing Company, Inc.
Miller, K. (2004). Communication Theories: Perspectives, Processes, and Contexts. 2nd ed. NY:
McGraw Hill.
B. Performance Outputs
1. Class Participation
2. Reporting
3. Class Presentation
Reflection Paper Rubric
RUBRICS
Excellent (10) Good (7) Satisfactory (5) Needs Improvement (3)
Writing Development and The paper indicates progress. The paper indicates some The paper indicates minor The paper indicates little to no
Process It reflects a high level of progress or effort during the progress or effort during the progress or effort during the
awareness of the process unit. unit. unit.
involved in writing (outline, It reflects awareness of the It reflects some awareness of It reflects little to no awareness
editing, implementation of process involved in writing the process involved in writing of the process involved in
suggestions from peer feedback (outline, editing, implementation (outline, editing, implementation writing (outline, editing,
and teacher's comments) of suggestions from peer of suggestions from peer implementation of suggestions
feedback and teacher's feedback and teacher's from peer feedback and
comments) comments) teacher's comments)
Entry Choices Student clearly justifies his/her Student mostly justifies his/her Student somewhat justifies Student does not justify his/her
choices of entry and how these choices of entry and how these his/her choices of entry and how choices of entry and how these
choices have contributed to the choices have contributed to the these choices have contributed choices have contributed to the
development/representation of development/representation of to the development/representation of
his/her writing. his/her writing. development/representation of his/her writing.
Entries demonstrate a variety of Entries demonstrate some his/her writing. Entries demonstrate no variety
assignments given over the unit. variety of assignments given Entries demonstrate little variety of assignments given over the
over the unit. of assignments given over the unit.
unit.
Personal Reflection Reflection clearly demonstrates Reflection demonstrates how Reflection somewhat Reflection does not demonstrate
how aware the student has aware the student has become demonstrates how aware the how aware the student has
become about his/her writing, about his/her writing, what has student has become about become about his/her writing,
what has improved, and what improved, and what still requires his/her writing, what has what has improved, and what
still requires work, including work, including comparisons improved, and what still requires still requires work, including
comparisons between rough between rough and final drafts. work, including comparisons comparisons between rough
and final drafts. Student can identify and explain between rough and final drafts. and final drafts.
Student can clearly identify and his/her strengths and Student somewhat identifies Student does not identify and
explain his/her strengths and weaknesses in the various entry and explain his/her strengths explain his/her strengths and
weaknesses in the various entry choices. and weaknesses in the various weaknesses in the various entry
choices. entry choices. choices.
Writing Skills & Mechanics Minor, grade-appropriate errors Several mechanical errors are Mechanical errors strongly
No errors in grammar, sentence in grammar, sentence structure, not appropriate to grade level, affect the overall reading of the
structure or spelling. or spelling. but not strongly affecting the portfolio.
overall reading of the portfolio
Presentation Speaks clearly throughout the Speaks clearly throughout most Speaks clearly for some of the Speaks clearly for little to none
presentation with appropriate of the presentation with presentations with appropriate of the presentations with
volume, eye contact, visual aids, appropriate volume, eye volume, eye contact, visual aids, appropriate volume, eye
and respects time constraints. contact, visual aids, and and respects time constraints. contact, visual aids, and respect
Includes all required respects time constraints. Includes some required for time constraints.
components. Includes most required components. Includes little to no of the
components. required components.
Technology Agreement
1. The use of electronic devices such as laptops, tablets and cell phones inside the classroom is ONLY ALLOWED WITH MY PERMISSION. Charging of your electronic devices is
prohibited inside the class. Please make sure they are fully charged before bringing them to class.
2. Cell phones and other devices need to be set in silent mode. For emergency purposes, please request to take the call/answer the text message outside the classroom.
1st Offense : Automatic grade of 5.00 in the particular examination where cheating occurred; referral to guidance counselor.
nd
2 offense : Automatic grade of 5.0 if done on the same subject and/or other subjects and suspension for one semester.
rd
3 offense : Automatic grade of 5.0 in the subject/s and suspension of one semester to dismissal from the institution.
Additional Information:
1. A Messenger Group Chat will be created for the subject specifically which will be used for immediately answering queries.
2. A Closed Facebook Group will be created for posting of announcements, syllabus, assignments, rubrics, directions, videos or links of instructional materials.
3. All assignments encoded in MS Word shall be submitted to the teacher’s email: ______________________ or unless otherwise indicated by the instructor.
4. Please indicate in the subject of the email your name and the activity (e.g. DELA CRUZ_JUAN_Activity_1)
5. All documents and/or photos shall be renamed bearing your name and the activity (e.g. DELA CRUZ_JUAN_Activity_1) for purposes of monitoring of submission
and on-time passing.
REVISION HISTORY
activities/ assessments.
prescribed format
and 9
Reviewed by the Committee: VEMMA MAE GUINTO-OLIVAR, PhD August 14-15, 2024
Chair, General Education Department