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13.1 Chocolates

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31 views1 page

13.1 Chocolates

Case study

Uploaded by

ayatali998800
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Chocolates

Consumer Reports conducted a taste test on 19 brands of boxed chocolates. The following data
show the price per serving, based on the FDA serving size of 1.4 ounces, and the quality rating
for the 19 chocolates tested (Consumer Reports, February 2002).

Manufacturer Price Rating


Bernard Callebaut 3.17 Very Good
Candinas 3.58 Excellent
Fannie May 1.49 Good
Godiva 2.91 Very Good
Hershey’s 0.76 Good
L.A. Burdick 3.70 Very Good
La Maison du Chocolate 5.08 Excellent
Leonidas 2.11 Very Good
Lindt 2.20 Good
Martine’s 4.76 Excellent
Michael Recchiuti 7.05 Very Good
Neuchatel 3.36 Good
Neuchatel Sugar Free 3.22 Good
Richard Donnelly 6.55 Very Good
Russell Stover 0.70 Good
See’s 1.06 Very Good
Teuscher Lake of Zurich 4.66 Very Good
Whitman’s 0.70 Fair
Whitman’s Sugar Free 1.21 Fair

Suppose that you would like to determine whether products that cost more rate higher in
quality. For the purpose of this exercise, use the following binary dependent variable:

y = 1 if the quality rating is very good or excellent and 0 if good or fair

a. Write the logistic regression equation relating x = price per serving to y.

b. Use SPSS to compute the estimated logit.

c. Use the estimated logit computed in part (b) to compute an estimate of the probability a
chocolate that has a price per serving of $4.00 will have a quality rating of very good or
excellent.

d. What is the estimate of the odds ratio? What is its interpretation?

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