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Table of Contents Sample Format

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12 views

Table of Contents Sample Format

Uploaded by

aicsrlcabornay
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

ENTREPRENEURSHIP

ENT 122

Life Begins after Coffee!


TABLE OF CONTENTS

Page
1.0 Executive Summary ------------------------------------------------------------------ 4

2.0 Mission, Vision, & Culture ----------------------------------------------------------- 12

3.0 Company Description ---------------------------------------------------------------- 15

4.0 Opportunity Analysis & Research ------------------------------------------------- 18

4.1 Industry Analysis -------------------------------------------------------------- 23

4.2 Environmental Analysis

------------------------------------------------------ 32

4.3 Competitive Analysis --------------------------------------------------------- 33

5.0 Marketing Strategy & Plan ---------------------------------------------------------- 41

5.1 Products/Services ------------------------------------------------------------- 48

5.2 Pricing --------------------------------------------------------------------------- 55

5.3 Promotion ----------------------------------------------------------------------- 61

5.4 Place ----------------------------------------------------------------------------- 72

6.0 Management & Operation -------------------------------------------------------- 75

6.1 Management Team ----------------------------------------------------------- 75

6.2 Development & Research -------------------------------------------------- 84

6.3 Physical Location ------------------------------------------------------------- 86

6.4 Facilities ------------------------------------------------------------------------- 87

6.5 Inventory, Production, & Quality Assurance

---------------------------- 91

7.0 Financial Analysis & Projections

--------------------------------------------------- 98
7.1 Sources and Uses of Capital ----------------------------------------------- 100

8.0 Funding Request & Exit Strategy

-------------------------------------------------- 109

8.1 Amount & Type of Funds Requested ------------------------------------ 109

8.2 Exit Plan ------------------------------------------------------------------------- 111

Appendices ---------------------------------------------------------------------------------- 113

Resumes ----------------------------------------------------------------------------- 114

Sample Promotional Materials -------------------------------------------------- 124

Detailed Financial Projections -------------------------------------------------- 126

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