Dig MKTG Unit 4 IOT
Dig MKTG Unit 4 IOT
The Internet of Things (IoT) describes the network of physical objects—“things”—that are
embedded with sensors, software, and other technologies for the purpose of connecting and
exchanging data with other devices and systems over the internet. These devices range from
ordinary household objects to sophisticated industrial tools. With more than 7 billion connected
IoT devices today, experts are expecting this number to grow to 10 billion by 2020 and 22
billion by 2025. Oracle has a network of device partners.
By means of low-cost computing, the cloud, big data, analytics, and mobile technologies,
physical things can share and collect data with minimal human intervention. In this
hyperconnected world, digital systems can record, monitor, and adjust each interaction between
connected things. The physical world meets the digital world—and they cooperate.
• Access to low-cost, low-power sensor technology. Affordable and reliable sensors are
making IoT technology possible for more manufacturers.
• Connectivity. A host of network protocols for the internet has made it easy to connect
sensors to the cloud and to other “things” for efficient data transfer.
• Cloud computing platforms. The increase in the availability of cloud platforms
enables both businesses and consumers to access the infrastructure they need to scale
up without actually having to manage it all.
• Machine learning and analytics. With advances in machine learning and analytics,
along with access to varied and vast amounts of data stored in the cloud, businesses can
gather insights faster and more easily. The emergence of these allied technologies
continues to push the boundaries of IoT and the data produced by IoT also feeds these
technologies.
• Conversational artificial intelligence (AI). Advances in neural networks have brought
natural-language processing (NLP) to IoT devices (such as digital personal assistants
Alexa, Cortana, and Siri) and made them appealing, affordable, and viable for home
use.
• Smart manufacturing
• Connected assets and preventive and predictive maintenance
• Smart power grids
• Smart cities
• Connected logistics
• Smart digital supply chains
• Deriving data-driven insights from IoT data to help better manage the business
• Increasing productivity and efficiency of business operations
• Creating new business models and revenue streams
• Easily and seamlessly connecting the physical business world to the digital world to
drive quick time to value
IoT applications use machine learning algorithms to analyze massive amounts of connected
sensor data in the cloud. Using real-time IoT dashboards and alerts, you gain visibility into key
performance indicators, statistics for mean time between failures, and other information.
Machine learning–based algorithms can identify equipment anomalies and send alerts to users
and even trigger automated fixes or proactive counter measures.
With cloud-based IoT applications, business users can quickly enhance existing processes for
supply chains, customer service, human resources, and financial services. There’s no need to
recreate entire business processes.
Machines can be continuously monitored and analyzed to make sure they are performing within
required tolerances. Products can also be monitored in real time to identify and address quality
defects.
Tracking enables businesses to quickly determine asset location. Ring-fencing allows them to
make sure that high-value assets are protected from theft and removal.
IoT wearables enable people to better understand their own health and allow physicians to
remotely monitor patients. This technology also enables companies to track the health and
safety of their employees, which is especially useful for workers employed in hazardous
conditions.
One example of this is the use of IoT to increase efficiency and safety in connected logistics
for fleet management. Companies can use IoT fleet monitoring to direct trucks, in real time, to
improve efficiency.
Manufacturing
Automotive
The automotive industry stands to realize significant advantages from the use of IoT
applications. In addition to the benefits of applying IoT to production lines, sensors can detect
impending equipment failure in vehicles already on the road and can alert the driver with details
and recommendations. Thanks to aggregated information gathered by IoT-based applications,
automotive manufacturers and suppliers can learn more about how to keep cars running and
car owners informed.
Retail
IoT applications allow retail companies to manage inventory, improve customer experience,
optimize supply chain, and reduce operational costs. For example, smart shelves fitted with
weight sensors can collect RFID-based information and send the data to the IoT platform to
automatically monitor inventory and trigger alerts if items are running low. Beacons can push
targeted offers and promotions to customers to provide an engaging experience.
Public Sector
The benefits of IoT in the public sector and other service-related environments are similarly
wide-ranging. For example, government-owned utilities can use IoT-based applications to
notify their users of mass outages and even of smaller interruptions of water, power, or sewer
services. IoT applications can collect data concerning the scope of an outage and deploy
resources to help utilities recover from outages with greater speed.
Healthcare
IoT asset monitoring provides multiple benefits to the healthcare industry. Doctors, nurses, and
orderlies often need to know the exact location of patient-assistance assets such as wheelchairs.
When a hospital’s wheelchairs are equipped with IoT sensors, they can be tracked from the IoT
asset-monitoring application so that anyone looking for one can quickly find the nearest
available wheelchair. Many hospital assets can be tracked this way to ensure proper usage as
well as financial accounting for the physical assets in each department.
In addition to tracking physical assets, IoT can be used to improve worker safety. Employees
in hazardous environments such as mines, oil and gas fields, and chemical and power plants,
for example, need to know about the occurrence of a hazardous event that might affect them.
When they are connected to IoT sensor–based applications, they can be notified of accidents
or rescued from them as swiftly as possible. IoT applications are also used for wearables that
can monitor human health and environmental conditions. Not only do these types of
applications help people better understand their own health, they also permit physicians to
monitor patients remotely.
Reference:
https://www.oracle.com/in/internet-of-things/what-is-iot/