Siddharth University, Kapilvastu, Siddharthnagar U.P.

COURSE - BBA (Syllabus revision for 2023-24 academic year)

Yea r
Sem. Paper Name Credit
Business Economics 3
Basic Accounting 3
I Business Statistics 3
1
Principles of Management 3
Business Ethics and Governance 3
Computer Applications 3
Organisational Behavior 3
Business Finance 3
II Human Resource Development 3
1
Marketing Theory and Practices 3
Business Mathematics 3
Advertising Management 3
Management & Cost Accounting 3
Business Law 3
III Production Management 3
2
Business Policy 3
Business Communication 3
Business Environment 3
Supply Chain Management 3
Research Methodology 3
IV Specialised Accounting 3
2
Consumer Behaviour 3
Investment Analysis & Portfolio Management 3
Company Law 3
Income Tax 3
Marketing Communication 3
V Entrepreneurship and small business management 3
3
Sales management 3
Industrial Relations & Labour Laws 3
Company Accounts 3
Project Management 3
Goods & Service Tax 3
VI Auditing 3
3
International Trade 3
Strategic Management 3
Training and Development 3

Note:
 In semester 2, 4 & 6 viva-voce will be conducted by external and internal examiners for 100 marks
each semester.
 Project report will be submitted by the students in final (sixth) semester and viva-voce will be
conducted with 100 marks.
 BBA: First Year Course Structure

Year-1/Semester-I

Year Subject Paper Name Credit

SEM Paper Code
paper-1 Business Economics 3
I B-101
I paper-2 B-102 Basic Accounting 3
1 paper-3 Business Statistics 3
I B-103
I paper-4 B-104 Principles of Management 3
paper-5 Business Ethics and Governance 3
I B-105
I paper-6 B-106 Computer Applications 3
 Programme/Class: Degree Year: First Semester: First
Course/ paper-1 (A)
Course Code: B-101 Course Title: Business Economics
Course outcomes:
The aim of the course is to build knowledge and understanding business economics among the student.
Thecourse seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
business economics. The outcome of the course will be as follows –
To provide knowledge about business economics.
Toprovide knowledge about Demand Analysis. To
Determine Production and cost analysis.
To Make aware with pricing and profit management.
Credits: 3 Compulsor
y
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-
0
No. of
Unit Topics
Lecture
s
Total=30
Introduction to Business Economics: Nature and Scope of Business Economics, its
relationship with other subjects. Fundamental Economic Tools-Opportunity cost
I concept, Incremental concept, Principle of time perspective, discounting principle and 6
Equi-marginal principle.
Demand Analysis: Concept of Demand & its determinants. Price, Income &
II Substitution effects, Elasticity of demand: meaning, types, measurement and 8
significance in managerial decisions, Revenue concepts,
Concept of demand forecasting andmethods of demand forecasting.
Production and Cost Analysis: Meaning, Production function, Law ofvariable
III proportion and laws of return to scale, Various cost concepts and classification, Cost
output relationship in short run & longrun, Cost curves, Economics and diseconomies 7
of scale.
Pricing: Nature of market, Types of markets and their characteristics, Pricing under
different market structures–Perfect, Monopoly, Oligopoly and Monopolistic
IV competition, Price discrimination under monopoly competition.
9
Profit Management & Inflation: Profit, Functions of profit, Profit maximization, Break
even analysis. Elementary idea of Inflation
Suggested Readings:
1. Varsney & Maheshwari, Managerial Economics
2. Mote Paul & Gupta, Managerial Economics: Concepts & cases
3. D.N.Dwivedi, Managerial Economics
4. D.C.Huge, Managerial Economics
5. 5. Peterson & Lewis, Managerial Economics
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ………………………………………………………..
Further Suggestions: …………………………………………………………………………..
 Programme/Class: Degree Year: First Semester: First
Course/ paper-1 (B)
Course Code: B-102 Course Title: Basic Accounting
Course outcomes:
The aim of the course is to build knowledge and understanding principles of accounting among the students.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
Accounting. The outcome of the course will be as follows –
To Introduce about Accounting Principles and other aspects of accounting. To provide
knowledge about rectification of errors.
To make able about valuation of stocks. To
make aware with share and Debenture.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
Unit Topics No. of
Lectures
Total=30
Introduction: Meaning and process of accounting, Basic terminology of accounting,
I Difference between accounting & book keeping. Importance & limitations of 6
accounting, Various users of accounting information, Accounting Principles:
Conventions & Concepts.
Accounting equation, Dual aspect of accounting, Types of accounts, Rules of debit
II & credit, Preparation of Journal and Cash book including banking transactions, 10
Ledger and Trial balance, Subsidiary books of accounts.
Bills of exchange and promissory notes.
Valuation of stocks, Accounting treatment of depreciation, Reservesand provisions,
III Preparation of final accounts along with adjustment entries. 8
Issue of shares and debentures, Issue of bonus shares and right issue,Redemption of
IV 6
preference shares and debentures.
Suggested Readings:
1. Agarwal B.D., Advanced Accounting
2. Chawla & Jain, Financial Accounting
3. Chakrawarti K.S., Advanced Accounts.
4. Gupta R.L. & Radhaswamy, Fundamentals of Accounting
5. Jain & Narang, Advanced Accounts
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: …………………………………………………………..
Further Suggestions: ……………………………………………………………………..
 Programme/Class: Degree Year: First Semester: First
Course/ paper-2 (A)
Course Code: B-103 Course Title: Business Statistics
Course outcomes:
The aim of the course is to build knowledge and understanding of Business Statistics among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Business
Statistics. The outcome of the course will be as follows –
To provide knowledge about basic concepts of Statistics. To
provide knowledge measurement of central tendency. To give
an overview of correlation and regression analysis. To make
able to know the sampling and probability.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of
Unit Topics Lectures
Total=30
Introduction: Concept, features, significance & limitations of statistics, Types of data,
I Classification & Tabulation, Frequency distribution & graphical representation. 6
Measures of Central Tendency (Mean, Median, Mode), Measures ofVariation
II (Range, Quartile Deviation, Mean Deviation and StandardDeviation), Significance 8
& properties of a good measure of variation, Measures of Skewness & Kurtosis.
Correlation and Regression: Meaning and types of correlation, Simple correlation,
Scatter diagram method, Karl Pearson’s Coefficient of correlation, Significance of
III correlation, Regression concept, Regression lines, Regression equations and 8
Regression coefficient.
Probability: Concept, Events, Addition Law, Conditional Probability, Multiplication
Law & Baye’s theorem [Simple numerical]. Probability Distribution: Binomial,
IV Poisson and Normal. 8
Sampling: Method of sampling, Sampling and non-sampling errors, Test ofhypothesis,
Type-I and Type-II Errors, Large sample tests.
Suggested Readings:
1 Gupta, S.P. & Gupta, M.P., Business Statistics
2. Levin, R.I., Statistics for Management
3. Feud, J.E., Modern Elementary Statistics
4. Elhance, D.N., Fundamentals of Statistics
5. Gupta, C.B., Introduction of Statistical Methods
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: First Semester: First
Course/ paper-2 (B)
Course Code: B-104 Course Title: Principles of Management
Course outcomes:
The aim of the course is to build knowledge and understanding about principles of management among
the student. The course seeks to give detailed knowledge about the subject matter by instilling them
basic ideas about management. The outcome of the course will be as follows – To provide knowledge
about management and its principles.
To provide knowledge about Managerial functions.
To make aware with management thinkers and their contributions.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
Introduction: Concepts, objectives, nature, scope,process and significance
I of management, Contribution of Taylor,Elton Mayo and Fayol in 7
management, Management Vs. administration..
Planning: Concept, objectives, nature, types, importance and limitations
II ofplanning, planning process Concept of Decision Making and its 8
Importance, forms, techniques and process.
Organizing: Concept, process, nature of organizing, Types of
III Organization, Delegation of authority, Authority and responsibility, 6
Centralization and Decentralization, organization structure: concept and
forms.
Directing: Concept, principles of directing, Concept and types of
Coordination, leadership, Motivation and Communication.
IV Controlling: Concept, Principles, Process and Techniques of 9
Controlling, Departmentation: concept,factors deciding
departmentation, and basis of departmentation.
Suggested Readings:
1. Pagare Dinkar, Principles of Management
2. Prasad L.M., Principles and Practice of Management
3. Satya Narayan and Raw VSP, Principles and Practice of Management
4. Srivastava and Chunawalla, Management Principles and Practice
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: First Semester: First
Course/ paper-3 (A)
Course Code: B-105 Course Title: Business Ethics and Governance
Course outcomes:
The aim of the course is to build knowledge and understanding Business Ethics among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
Business Ethics. The outcome of the course will be as follows –
To develop understanding of business ethics and values.
To provide relationship between ethics and corporate excellence.
To give an overview about Gandhian philosophy and social responsibility.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics
Total=30
Introduction: Concept and nature of ethics; ethics, values and behaviour;
I development of ethics, relevance of ethics and values in business. 6

Work life in Indian Philosophy: Indian ethos for work life, Indian values
II for the work place, Work-life balance, Ethos of Vedanta in 8
management, Hierarchism as an organizational value.
Relationship between Ethics & Corporate Excellence, Corporate Mission
Statement, Code of Ethics, Gandhian Philosophy of Wealth Management,
III Philosophy of Trusteeship, 8
Gandhiji’s Seven Greatest Social Sins,.

Corporate Social Responsibility-Social Responsibility of business

IV with respect to different stakeholders, Arguments for and against Social 8
responsibility of business, Social Audit.
Suggested Readings:
1. Kaur Tripat, Values & Ethics in Management, Galgotia Publishers.
2. Chakraborty S.K., Human values for Managers
3. McCarthy, F.J., Basic Marketing
4. Chakraborty S.K., Ethics in Management: A Vedantic Perspective, Oxford University Press.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Year: First Semester: First
Degree
Course/ paper-3 (B)
Course Code: B-106 Course Title: Computer Applications
Course outcomes:
The aim of the course is to build knowledge, understanding Computer Applications among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
Computer Applications. The outcome of the course will be as follows –
To provide knowledge about computer and its application.
To provide knowledge about components and working on computer.
To give an overview about software system and Data base management.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of
Unit Topics
Lectures
Total=30
Computer: An Introduction, Computers in Business. Elements of Computersystem,
Indian computing Environment, Management of data processing systems in
I Business organizations, Programmes development cycle, flow charting, Input 8
Output analysis
Programming Concept, Software Development process.
Components of a computer system, Generation of computer and computer
II languages, personal computers in Business, PC-software Packages, An 7
Introduction to Disk. Operating system and windows,
GUI, Other system softwares.
Text Processing, software, Introduction to spreadsheet software, creation of
spreadsheet application, Range, formulas, function data base functions in
III spreadsheet, Graphics on spreadsheet, modes of data processing, Reportgeneration, 7
Presentation graphics, Creating a presentation.
Computer software system, software development process, files design & Report
design, Data files types, Master & Transaction file. Data Hierarchy& data file
structure, Use of files in Programming.
IV Relevance of Data base management system, data base manager, data 8
communication, networking, LAN & WAN, Real Time Sharing, On line & off
line processing.
Suggested Readings:
1. P. K. Sinha & P.Sinha, Computer Fundamentals, BPB Publication
2. V. Rajaraman, Computer Fundamentals, PHI
3. Tannenbaum, Computer Applications and Networks
4. ‘O’ Brien, Management Information Systems
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 BBA: First Year Course Structure
Year-1/Semester-II
Yea r
SEM Subject Paper Code Paper Name Credit
Paper 1 Organisational Behavior 3
II B-201
II Paper 2 B-202 Business Finance 3
1 Paper 3 Human Resource Development 3
II B-203
II Paper 4 B-204 Marketing Theory and Practices 3
Paper 5 Business Mathematics 3
II B-205
II Paper 6 B-206 Advertising Management 3

Programme/Class: Degree Year: First Semester: Second

Course/ paper-4 (A)
Course Code: B-201 Course Title: Organisational Behavior
Course outcomes:
The aim of the course is to build knowledge and understanding of Organisational Behavior among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basicideas
about Organisational Behavior. The outcome of the course will be as follows – To provide knowledge about
Organisational Behavior.
To provide knowledge about individual and group behaviour. To
giveanoverview about change in organization and QWL.
Credits: Compulsor
3 y
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-
0
No. of Lectures
Unit Topic Total=30
s
Introduction: Nature,significance and scope of OB, Key elements of OB, Models of OB, Impact
I of Global andCultural diversity on OB. 7
Individual Behavior: concept, Personality, Perception and its role in individual decision
II making, Learning, Motivation, Hierarchy of needstheory, Theory X and Y, Motivation- 8
Hygine theory,
.
Behavior Dynamics: Interpersonal behavior,Transaction Analysis, The Johari Window,
Leadership- concepts, features ,theories and leadership styles .
Group Behavior: Definition and classification of Groups, Types of Group Structures, Group
III 8
decision making, Teams Vs Groups, Management of conflict.
Management of Change: Change and Organisational development, Resistance to change,
Approaches to managing organizational change, Organisational effectiveness, Organisational
IV culture. Power and Politics in organisation. 7
Suggested Readings:
1 Bennis, W.G., Organisation Development
2. Breech Islwar, Oragnaistion-The Framework of Management
3. Dayal, Keith, Organisational Development
4. Sharma, R.A., Organisational Theory and Behavior
5. Prasad, L.M., Organisational Behavior
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ……………………………………………………..
 Programme/Class: Degree Year: Second Semester: Second
Course/ paper-4 (B)
Course Code: B-202 Course Title: Business Finance
Course outcomes:
The aim of the course is to build knowledge and understanding of Business Finance among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Business
Finance. The outcome of the course will be as follows –
To provide knowledge about business finance and investment decisions. Toprovide
knowledge about financing and dividend decision.
To give an overview about working capital.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topic Total=30
s
Introduction to Business Finance: Concept of Business Finance and
Financial management, Finance functions, objectives of financial
I management- Profitability vs. Shareholder wealth maximization. Time
Value of Money - Compounding & Discounting. 10
Investment Decisions: Capital Budgeting-Payback, NPV, IRR and
ARR methods and their practical applications.
Financing Decision: Capitalization Concept, Basis of Capitalization,
II consequences and remedies of over and under capitalization, Cost of
Capital, WACC, Determinants of Capital structure, Capital 7
structuretheories.
Dividend Decision: Concept &importance; relevance of dividend
III decision, 7
Dividend Models-Walter’s, Gordon’s and MM
Hypothesis,Dividend policy-determinants of dividend
policy..
Management of Working Capital: Concepts of working capital,
IV Approaches to the financing of current Assets, Management of 6
differentcomponents of working capital.
Suggested Readings:
1. Maheshwari S.N., Financial Management
2. Khan and Jain, Financial Management
3. Singh H.K., Business Finance
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: Year: First Semester: Second
Course/ paper-5 (A)
Course Code: B-203 Course Title: Human Resource Development
Course outcomes:
The aim of the course is to build knowledge and understanding of Human Resource Development among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about Human Resource Development. The outcome of the course will be as follows –
To provide knowledge about HRD concepts and other aspects. To
provide knowledge about potential appraisal.
To give an overview about Job Enrichment and Quality circles. To
make aware with human resource accounting.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
HRD: Concept, importance, benefits and its distinction from HRM, focus
I of HRD System, Structure of HRD System, Role of HRD
manpower. Management Development: Concept, need, management 7
development methods.
Potential Appraisal: Concept, need, objectives, methods and Obstacles.
II Training: Meaning, role, assessing needs for training, organizing training 7
programmes, training methods, evaluation of
Training.
Job Enrichment: Concept, Principles, steps for job enrichment,making
job enrichment effective, job and work redesign. Quality Circles:
III Concept, structure, training in quality circle, role of management, quality
circles in India. 10

HRA: Introduction, scope, limitations, methods. Management of careers.

IV Stress Management: Definition, potential, sources of stress, consequences 6
of stress, managing stress.
Suggested Readings:
1. Dipak Kumar Bhattacharya, Human Resource Management
2. Arun Monappa, Managing Human Resource
3. P.Subba Rao, Essential of HRM and Industrial Relations
4. C.B. Memoria, Personnel Management
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: Year: First Semester: Second
Course/ paper-5 (B)
Course Code: B-204 Course Title: Marketing Theory and Practices
Course outcomes:
The aim of the course is to build knowledge and understanding of Marketing management among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic
ideas about Marketing Theory and Practices. The outcome of the course will be as follows –
To provide knowledge about Marketing Theory and Practices.
To provide knowledge about market segmentation and marketing mix. To give
an overview about marketing research.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
Introduction to Marketing: Definition, nature, scope; importance of
I Marketing Management, Core concepts of marketing: selling concept,
production concept, modern marketing concept, 7
societal marketing.
Market segmentation: Concept, basis of segmentation, its Importance in
II marketing; Targeting: Concept, Types, Importance; Positioning: 7
Concept, Importance, Brand positioning, Repositioning.
Marketing Mix: Product – Product Mix, New Product development, types
of product, Product life cycle, Branding and packaging. Distribution –
Concept, importance, different types of distribution Channels.
III Marketing Mix: Price – Meaning, objective, factors influencing pricing, 9
methods of pricing Promotion – Promotional mix, tools,
objectives, media selection & management
Marketing Research: Importance, Process; Scope. Marketing
IV Information System: Meaning, Importance and Scope. Consumer 7
Behaviour: Concept, Importance and factors influencing consumer
Behaviour.
Suggested Readings:
1. Philip Kotlar, Marketing Mgt. (PHI)
2. Etzet, Walker, Stanton, Marketing
3. Rajan Saxena, Marketing Management
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: Year: First Semester: Second
Course/ paper-6 (A)
Course Code: B-205 Course Title: Business Mathematics
Course outcomes:
The aim of the course is to build knowledge and understanding of Business Mathematics among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic
ideas about Business Mathematics. The outcome of the course will be as follows – To provide
knowledge about Mathematics and its use in business.
To make able about mathematical calculations.
To learn about the use of set theory and calculus in business.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics
Total=30
Ratio and Percentage: its application in calculating cost and
invoice price, discount, commission and brokerage, Profit &
I Loss. Progression: Arithmetic, Geometric and Harmonic
9
Progression.

Simple and Compound interest. Concept of present value and

II amount of money. Types of Annuities, Present value and Amount 8
of an Annuity. Concept, calculation of Perpetuity,
Sets Theory: Introduction, Operation on set, Application of Algebra
III of sets, Cartesian product of two sets, Boolean algebra. Elementary
Permutation and Combination. 7

Linear Programming: Definition, Components & Characteristics,

IV Formulation of LPP, Graphical methods of Solution, Problems 6
relating to two variables including the case of mixed constraints,
Application of LPP in Business.
Suggested Readings:
1. Mehta & Madnani, Mathematics for Economics
2. Mongia, Mathematics for Economics
3. Zamiruddin, Business Mathematics
4. Raghavachari, Mathematics for Management
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: Year: First Semester: Second
Course/ paper-6 (B)
Course Code: B-206 Course Title: Advertising Management
Course outcomes:
The aim of the course is to build knowledge and understanding of advertisement among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about advertising Management. The outcome of the course will be as follows – To provide knowledge
about advertisement and its use in business.
To make able about advertisement concept and its management.
To learn about the use of advertisement in business.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics
Total=30
Advertising: Introduction, Scope, importance in business : Role of
advertising in social and economic development of India: Ethics
I and truths in Indian Advertising.
9
Integrated Communication Mix (IMC)-meaning, importance;
II Communication meaning, importance, process, communication mix- 8
components, role in marketing, Branding-meaning, importance in
advertising.
Promotional objectives – importance determination of promotional
III objectives, setting objective DAGMAR; Advertising Budget importance,
establishing the budget- approaches allocation of budget. 7
Advertising Copy-meaning components types of advertising copy,
IV importance of creativity in advertising; Media planning-importance, 6
strategies, media mix. Advertising research – importance, testing
advertising effectiveness market testing for ads; International
Advertising-importance, international Vs localadvertising.
Suggested Readings:
 Advertising and Promotion George E. Beich & Michael A. Belch. T.M.H.
 Advertising Management, Concept and Cases Manendra Mohan,TMH
 Advertising Management Rajeev Batra, PHI
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 BBA: Second Year Course Structure

Year-2/Semester-III
Year Subject Paper Name Credit
SEM Paper Code
paper-1 Management & Cost Accounting 3
III B-301
III paper-2 B-302 Business Law 3
2 paper-3 Production Management 3
III B-303
III paper-4 B-304 Business Policy 3
paper-5 Business Communication 3
III B-305
III paper-6 B-306 Business Environment 3
 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-7 (A)
Course Code: B-301 Course Title: Management & Cost Accounting
Course outcomes: The objective of this paper is to give the basic knowledge about the Management and
cost accounting
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-3-0
No. of
Unit Topics Lectures
Total=30
Introduction: Meaning, Nature and Scope of Management Accounting, Functions
I Relationship of Management Accounting, Financial Accounting and Cost 7
Accounting

Cost Accounting: Nature and Scope of Cost Accounting, Cost concepts and
II classifications, Methods and Techniques, Installation of a Costing System; 7
Accounting for Material,labour and overheads.
Product Costing: Single unit costing-preparation of cost sheet, Process costing,
III 10
Contract costing (Elementary numerical problems)
IV Marginal Costing and Absorption Costing, Break-even analysis, 6
Suggested Readings:
1. Maheshwari S.N., Advanced Problem and Solutions in Cost Accounting

2. Khan & Jain, Management Accounting

3. Gupta, S.P., Management Accounting

Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-7 (B)
Course Code: B-302 Course Title: Business Law
Course outcomes: The objective of this paper is to give the basic knowledge about the rules and
regulation of execution of Business
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-2-1
No. of
Unit Topics Lectures
Total=30
The Indian Contract Act 1872: Scope of the Act, Essential of A Valid
I Contract, Agreement, Performance of Contracts, Breach of Contract & 8
Remedies, Quasi-Contracts

The Sale of Good Act, 1930: Formation of Contract, Conditions &

II 7
Warranties, Rights of an Unpaid Seller, Performance of the Contract of Sale
The Negotiable Instruments Act, 1881: Nature and Types of negotiable
III instruments, Negotiation and Assignment, Holder-in-Due Course, Dishonour 8
and Discharge of Negotiable Instrument; Arbitration
The Companies Act, 1956: Nature and Type of Companies, Formation of
IV Companies, Memorandum and Articles of Association, Prospectus, Share 7
capital, Membership, Meetings and Winding-Up
Suggested Readings:
1. Avatar Singh, Company Law

2. Khergamwalla, JS, The Negotiable Instrument Act

3. Ramaya A, A Guide to Companies Act

4. Tuteja SK, Business Law for Managers

Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-8 (A)
Course Code: B-303 Course Title: Production Management
Course outcomes: The objective of this paper is to give the basic knowledge about the Production
Management in industry
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-2-1
No. of
Unit Topics Lectures
Total=30
Introduction to Production Management:Definitions of Production
Management; Production Process; Production: The Heart of an
I Organization; Objectives of Production 8
Management; Scope of Production Management; Importance of Technology
in Production
Concept of Forecasting: Purpose of Sales Forecasting, Basic Elements of
Forecasting, Importance of Forecasting, Objectives of Forecasting,
II 7
Classification of Forecasting ; Qualitative and Quantitative Techniques of
Forecasting
Product Selection; Definitions of Product Design and Development: Need for
Product Design and Development, Origin of the Product Idea and Selection
III 8
from Various Alternatives, Choosing among Alternative Products, Modifying
the Existing Products, Sources of Product
Nature of Production Planning and Control (PPC): Types of Plans, Elements
IV of Production Planning, Strategy of Production Planning, Aggregate 7
Planning; Main Functions of Production Planning and Control (PPC)
Suggested Readings:
1.Production Management by Telsang Martand S Chand Publication
Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-8 (B)
Course Code: B-304 Course Title: Business Policy
Course outcomes: The objective of this paper is to give the basic knowledge about the business Policy in
business and industry
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-2-1
No. of
Unit Topics Lectures
Total=30
Introduction: Nature & importance of Business Policy, Development &
I 8
Classification of Business Policy; Mechanism of policy making
Responsibilities & Tasks of Top Management: Objectives of Business,
Characteristics, Classification, Types of objectives, Setting of objectives,
II Key areas involved; Corporate Planning; 7
Concept of long term planning, Strategic Planning, Nature, Process &
Importance
Corporate Strategy Concept, Components, Importance, and Strategy
III Formulation: Concept, Process & Affecting Factors. Strategy Evaluation: 8
Process, Criteria, Environmental Analysis, Resource Analysis
Concept of Synergy: Types, Evaluation of Synergy, Capability Profiles,
IV 7
Synergy as a Component of Strategy & its relevance
Suggested Readings:
1. Gluek & Jaunch, Corporate Strategy
2. Hatton & Hatton, Strategic Management
3. Christian, Anderson, Bower Business Policy
4. McCarthy, IninChiello, Curran Business Policy & Strategy
5. Azhar Kazmi, Business Policy
Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-9 (A)
Course Code: B-305 Course Title: Business Communication
Course outcomes: The objective of this paper is to give the basic knowledge about the Business
Communication
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-3-0
No. of
Unit Topics Lectures
Total=30
Introduction: Meaning and objective of Business communication, Forms of
I Communication, Communication model and process, Principles of Effective 8
Communication
Corporate Communication: Formal and Informal Communication, Networks,
II Grapevine, Barriers in Communication, Groups discussion, Mock Interviews, 7
Seminars, Individual and Group Presentations
Essential of effective Business letters, Writing Important Business letters
including correspondence with Bank and Insurance companies; Oral & Non-
verbal communication: Principles of Oral Presentation, Factors affecting
III 8
Presentation, effective Presentation skills, conducting Surveys; Body
Language, Para Language, Effective Listening, Interviewing skill, Writing
Resume, Letter and Application;
Modern forms of communication, International communication, Cultural
IV sensitiveness and cultural context, Writing and presenting in international 7
situations
Suggested Readings:
1. Bapat & Davar, A Text book of Business Correspondence

2. Bhende D.S., Business Communication

3. David Berio, The Process of Communication

4. Gowd & Dixit, Advance Commercial Correspondence

5. Gurky J.M., A Reader in Human Communication

Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Third
Course/ paper-9 (B)
Course Code: B-306 Course Title: Business Environment
Course outcomes: The objective of this paper is to give the basic knowledge about the business
environment in industry
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-2-1
No. of
Unit Topics Lectures
Total=30
Introduction: Concept, Significance and Components of Business
I environment, Factor affecting Business Environment, Micro and Macro 8
environment.
Economic Systems: Capitalism, Socialism, Communism, Mixed Economy-
II 7
Public Sector & Private Sector
Industrial Policy-B r i ef historical perspective; New industrial policy ofIndia,
III Socio-economic implications of Liberalization, Privatization and 8
Globalization
Role of Government in Regulation and Development of Business; Monetary
and Fiscal Policy; EXIM Policy, FEMA; Overview of International Business
IV 7
Environment, Trends in World Trade: WTO-Objectives and role in
international trade.
Suggested Readings:
1. Francis Cherunilum, Business Environment

2. K. Aswathapa, Business Environment

Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 BBA: Second Year Course Structure

Year-2/Semester-IV

Year Subject Paper Name Credit

SEM Paper Code
paper-1 Supply Chain Management 3
IV B-401
IV paper-2 B-402 Research Methodology 3
2 paper-3 Specialised Accounting 3
IV B-403
IV paper-4 B-404 Consumer Behaviour 3
paper-5 Investment Analysis & Portfolio Management 3
IV B-405
IV paper-6 B-406 Company Law 3
 Year: Second Semester: Fourth
Programme/Class: BBA
Course/ paper- 10 (A)
Course Code: B-401 Course Title: Supply Chain Management
Course outcomes: The objective of this paper is to give the basic knowledge about the Supply Chain
Management for goods and services
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-2-1
No. of
Unit Topics Lectures
Total=30
Introduction, Definition of Supply Chain Management, Evolution of the
Concept of Supply Chain Management, Key Drivers of Supply Chain
I 8
Management, Typology of Supply Chains, Cycle View of Supply Chain,
Problems in SCM and Suggested Solutions
Introduction, Three Components of SCM, Demand Management, Demand
Forecasting; Introduction, Supply Management, Evolution of ERP,
II 7
Concept of ERP in SCM, Quick Response and Accurate Response System
in SCM, Use of Other Planning Strategies
Introduction, Understanding the Benchmarking Concept, Benchmarking
III 8
Process, Benchmarking Procedure
Introduction, New Developments in Supply Chain Management,
Outsourcing Supply Chain Operations, Co-Maker ship, The Role of E-
IV Commerce in Supply Chain Management, Green Supply Chain 7
Management, Distribution Resource Planning, World Class Supply Chain
Management
Suggested Readings:
1. Supply Chain Management by Michel H Hungo
2. Supply Chain Management by Sunil Chopra
Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper- 10 (B)
Course Code: B-402 Course Title: Research Methodology
Course outcomes: The objective of this paper is to give the basic knowledge about the Research
Methodology
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-3-0
No. of
Unit Topics Lectures
Total=30

Introduction: Meaning of Research, Objectives of Research, Types of

Research, Research Process, Research Problem formulation; Research Design:
I 8
Features of a good research design; Different Research Designs; Measurement
in Research; Data types; Sources of Error

Sampling Design: Census & Sample Surveys; Steps in Sampling Design;

II 7
Types of Sample designs-Probability & Non Probability sampling.
Processing & Analysis of Data: Processing operations; problems in processing;
III 8
types of analysis, Hypothesis Testing: Chi-square test, Z-test, t-test, F-test.
Presentation: Diagrams; graphs; chars. Report writing; Layout of Research
IV report; Types of Reports; Mechanism of writing a Research report; 7
Precautions for writing report.
Suggested Readings:
1. C.R. Kothari, Research Methodology
2. Banerjee S. and Roy Ramendu, Fundamentals of Research Methodology
Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper- 11 (A)
Course Code: B-403 Course Title: Specialised Accounting
Course outcomes: The objective of this paper is to give the basic knowledge about the specialised
Accounting
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-3-0
No. of
Unit Topics Lectures
Total=30

I Accounting of Non-trading Institutions, Joint Venture and Consignment 8

II Accounts of Banking companies and General Insurance companies 7

Department account and Branch account.Accounts related to Hire Purchase
III 8
and Installment payment transactions, Royalty Accounts
Partnership Accounts: Final Account, Reconstitution of Partnership firms:
IV admission, retirement and death of a partner, Dissolution of Partnership 7
(Excluding insolvency of Partner)
Suggested Readings:
1. Agarwal, B.D., Advanced Accounting

2. Chawla & Jain, Financial Accounting

3. Chakrawarti, K.S., Advanced Accounts

4. Shukla, M.B., Financial Analysis and Business Forecasting

5. Jain & Naranag, Advanced Accounts
Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper-11 (B)
Course Code: B-404 Course Title: Consumer Behaviour
Course outcomes: The objective of this paper is to give the basic knowledge about the consumer behaviour
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-3-0
No. of
Unit Topics Lectures
Total=30
CB, Consumer research process.CB models: Economic model, Psycho-
I analytic model, Sociological model, Howard & Seth model, Nicosia model, 8
Engel-Kollat-Blackwell model.
Individual determinants: Perceptual process, consumer learning process
Introduction: Concept, importance and scope of CB, need for studying,
II 7
consumer attitude formation, attitude measurement, meaning and nature of
personality, self concept.
Influences & Consumer Decision making: Family, reference group, personal,
III social and cultural influence on CB, Consumer Decision making process, 8
Consumer Communication process, consumer satisfaction.
Industrial Buying Behaviour: Participants, characteristics of industrial
IV markets, factors influencing industrial markets, stages of industrial buying 7
process, Customer and marketing of services.
Suggested Readings:
1. Suja. R. Nair, Consumer Behaviour in Indian Perspective

2. Schifman & Kanuk, Consumer Behaviour

3. Louden & Bitta, Consumer Behaviour

4. Bennet & Kasarji, Consumer Behaviour

Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper-12 (A)
Course Code: B-405 Course Title: Investment Analysis & Portfolio Management
Course outcomes: The objective of this paper is to give the basic knowledge about the investment analysis
and portfolio managementubject 3(A)
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-2-1
No. of
Unit Topics Lectures
Total=30
Investments: Nature, scope, objective and Process of investments analysis,
I concept of return and risk analysis, measurement of return and risk: Systematic 8
and Unsystematic Risk.
Investment Alternatives: Investment instrument of Capital Market and Money
II Market, Valuation of Fixed and Variable securities Non Security forms of 7
Investment, Government Securities, Mutual Fund, Real Estate and Gold.
Fundamental Analysis: Economic analysis industry analysis and company
analysis Technical Analysis: Trends, indicators, indices and moving average
III 8
applied in technical analysis. Efficient Market Hypothesis: weak, semi-strong
and strong market and its testing techniques

Portfolio Management: Meaning, importance and objectives of portfolio and

portfolio management, Risk and Return- Definition types and
IV 7
importance.Portfolio Analysis: Risk Measurement; Estimating rate of return and
standard deviation of portfolio returns; Effects of Combining securities;
Suggested Readings:
1. Security analysis and Portfolio Management by Punithavathy Pandian
Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: BBA Year: Second Semester: Fourth
Course/ paper- 12 (B)
Course Code: B-406 Course Title: Company Law
Course outcomes: The objective of this paper is to give the basic knowledge about the Company Law
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 3-2-1
No. of
Unit Topics Lectures
Total=30
Introduction: Definition and Kinds of Company, Promotion and Incorporation of
I Companies; Memorandum of Association, Articles of Association, Prospectus. 8

Shares, Share Capital, Members, Transfer and Transmission of shares, Directors-

II 7
Managing Director, Whole Time Director
Capital Management; Borrowing powers, mortgages and charges, debentures,
III 8
Company Meetings-kinds, quorum, voting, resolutions, minutes
Majority Powers and minority rights, Prevention of oppression and
IV 7
mismanagement, winding up of companies, its Kinds and Conduct
Suggested Readings:
1. Grower L.C.B., Principles of Modern Company Law

2. Ramaiya A., Guide to the Companies Act

3. Singh, Avtar, Company Law

4. Kuchhal, S.C., Modern Indian Company Law

5. Kapoor, N.D., Company Law
Suggested Continuous Evaluation Methods:
…………………………………………………………………………………………………
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 BBA: Third Year Course Structure
Year-3/Semester-V

Year Subject Paper Name Credit

SEM Paper Code
paper-1 Income Tax 3
V B-501
V paper-2 B-502 Marketing Communication 3
3 paper-3 Entrepreneurship and small business management 3
V B-503
V paper-4 B-504 Sales management 3
paper-5 Industrial Relations & Labour Laws 3
V B-505
V paper-6 B-506 Company Accounts 3
 Programme/Class: Degree Year: Third Semester: Fifth
Course/ paper-13 (A)
Course Code: B-501 Course Title: Income Tax
Course outcomes:
The aim of the course is to build knowledge, understanding about income tax among the student. Thecourse
seeks to give detailed knowledge about the subject matter by instilling them basic ideas aboutIncome Tax. The
outcome of the course will be as follows –
To provide knowledge about Income Tax Act.
To provide knowledge about gross income and taxable income. To give an
overview about different deductions and exemptions.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
Unit Topics No. of
Lectures
Total = 30
Indian Income Tax Act, 1961: Basic Concepts - Income, Agriculture
I Income, Casual Income, Assessment Year, Previous Year, Gross TotalIncome, Total Income, Person,
Tax Evasion, Tax Avoidance. 8
Basis of Charge: Scope of Total Income, Residence and Tax Liability,Income which does not form
II part of Total Income. 6
III Heads of Income: Income from Salaries, Income from House Property. Profit and Gains of Business 10
or Profession, Capital Gains,Income from other sources.
Aggregation of Income, Set off and Carry forward of losses, deductions from gross total Income,
IV Computation of total Income and Tax liability. 6
Suggested Readings:
1. Mehrotra, H.C., Income Tax Law and Account
2. Prasad, Bhagwati, Income Tax Law and Practice
3. Chandra Mahesh and Shukla D.C., Income Tax Law and Practice
4. Agarwal, B.K., Income Tax
5. Jain, R.K., Income Tax
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ……………………………………………………..
Further Suggestions:………………………………………………………………..
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper-13 (B)
Course Code: B-502 Course Title: Marketing Communication
Course outcomes:
The aim of the course is to build knowledge, understanding and skills in marketing communication among the
student. The course seeks to give detailed knowledge about the subject matter by instillingthem basic ideas
about IMC and advertising and their role in over all promotion strategies of the firm.The outcome of the course
will be as follows –
 Apply an IMC approach in the development of an overall advertising and promotional plan.
 Enhance creativity, critical thinking and analytical ability through developing an integrated marketing
communication campaign
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of
Unit Topics Lectures
Total=30
Marketing Communication: Meaning and its objectives, Integrated Marketing
Communication (IMC): concepts and process, IMC promotion Mix, Advertising -
I Meaning, objectives its role and functions, Classification of advertising, economic, social
and ethicalissues in advertising, DAGMAR approach, STP strategies in 7
advertising, Advertising Agencies,
Process in Advertising: Consumer and mental process in buying, AIDAmodel, Hierarchy
of effects model, Information processing model, Advertising Budget – Top down and
II Build up approach, methods of advertising – Affordable method, arbitrary allocation 7
method, percentage of sales method, competitive parity method, Objective and
Task method.
Advertising Creativity: Meaning of creativity, Creative strategy, Creative tactics,
Advertising Appeals, USP theory of creativity, Copywriting: Meaning and Definition of
III Copywriting, The Copywriter, Copywriting for Print, Copywriting guidelines, Radio
Copywriting, TV Copywriting, Writing for the Web, Tips for writing good web content 8
IV Media Planning and Strategy: Media Types and their characteristics; 8
Setting Media objectives; Steps involved in media planning,evaluation of media, media
scheduling strategy, Evaluation of advertising effectiveness –need and purpose of
evaluation, pre-testingand post testing techniques, Advertising
research, decision areas in international advertising.
Suggested Readings:
1. George E Belch & Michael A Belch: Advertising and promotion- An integrated Marketing
Communication Perspective-McGraw Hill Education
2. Chunawala & Sethia : Foundations of Advertising Theory & Practice; Himalaya Publishing House
3. Copley Paul: Marketing Communications Management Concepts & theories, Cases and Practices;
Butterworth Heinemann Publication.
4. Aaker, David A. et al., Advertising Management, PHI,
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ……………………………………………………..
Further Suggestions: …………………………………………………………………..
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper-14 (A)
Course Code: B-503 Course Title: Entrepreneurship and small business management
Course outcomes:
The aim of the course is to develop concept of entrepreneur and entrepreneurship among the student. Thecourse
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about entrepreneurship
and small businesses. The outcome of the course will be as follows –
To provide knowledge about entrepreneurial concept
To provide knowledge about entrepreneurship development, EDPs and support system.To give
an overview about project and project report preparation
To give an overview about the small businesses
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
Entrepreneurship: Concept, characteristics, Role & Importance in
Indian Economy, Theories of Entrepreneurship, Entrepreneurs –
I characteristics,Qualities, Types of entrepreneurs, Difference between 9
entrepreneurship and entrepreneur, entrepreneurs Vs managers,
Entrapreneurs, problems faced by entrepreneurs,Role & functions of
entrepreneur.
Entrepreneurial Development and institutional support system :
Entrepreneurship development- Concept, objectives, steps and
II Significance. Entrepreneurial Development Programmes (EDP), 7
problems of EDP.Institutional support to entrepreneurs, arrangement
of finance and support from financial institution.
Business Idea: Environmental analysis, Search for business idea,
III Identification of projects, Selection of project, Project formulation,
8
Project report, project appraisal.
Small Business: Definitions,Features and importance, MSMED Act
IV 2006, Strategic Planning and its steps for small business, Incentives 6
and subsidies available to small business, forms of ownership,
Registration as SSI
Suggested Readings:
1. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hisrich Michael Peters Dean Shepherd,
McGraw Hill
2. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.
3. Kumar, Arya; Entrepreneurship; Pearson Education.
4. Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya Publishing
5. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and Perspectives; Oxford Publications.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ……………………………………………………..
Further Suggestions: ……………………………………………………………..
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper-14 (B)
Course Code: B-504 Course Title: Sales management
Course outcomes:
The aim of the course is to build knowledge, understanding and skills in sales management among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about sales management. The outcome of the course will be as follows –
To provide knowledge about sales personnel and salesmanship.
To provide knowledge about personal selling and focus light on the different perspectives of managingsales
force.
To give an overview about importance of sales force in organization.To give
an overview about concept of distribution channels.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
Introduction to Sales Management: Concept, Evolution of sales function,
I Objectives of sales management positions, Functions of 8
Sales manager and their relation with other executives.
Salesmanship: Theories of personal selling, Types of Sales executives,
II Qualities of sales executives, Personal selling process, Showroom &exhibition, 8
Sales Organization and Relationship: Purpose of sales organization,Types of sales
organization structures, Sales department external relations, Distributive network
III relations. 8
Sales Force Management: Recruitment and Selection, Sales Training,
Sales Compensation.
Distribution Network Management: Types of Marketing Channels, Factors
affecting the choice of channel, Types of middleman and theircharacteristics,
IV 6
Concept of physical distribution system.
Suggested Readings:
1. Cundiff, Still, Govoni, Sales Management

2. Pradhan, Jakate, Mali, Salesmanship & Publicity

3. S.A. Chunawalla, Sales Management

Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ………………………………………………………..
Further Suggestions: ……………………………………………………………..
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper-15 (A)
Course Code: B-505 Course Title: Industrial Relations & Labour Laws
Course outcomes:
This course will help students identify and develop an overview of industrial relations. It also help in acquiring
knowledge and understanding of Industrial Labour and General Laws.
 Knowledge of Industrial Relation framework
 Competency to understand the importance of Employee Relation within the perspective of Industrial
Relation
 Knowledge about relevant Laws of HR management
 Competency to interpreted and implement the Labour Laws within organization
 Competency to use Collective Bargaining and Grievance redressal Mechanism
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of
Unit Topics
Lectures
Total=30
Industrial Relations: Role - Importance - Trade Unions - Industrial
I disputes and their Resolutions. 6
Participative Management: Structure - Scope - Collective Bargaining -
II Works Committee - Joint Management Councils - Pre-Requisite for 8
successful participation - Role of Government in Collective Bargaining.
Industrial unrest: Employee dissatisfaction - Grievances - Disciplinary
Action - Domestic Enquiry - Strikes - lockout - Prevention of Strikes -
III Lockouts. Discipline: Positive, negative discipline, disciplinary procedure, 8
Absenteeism, Turnover, Dismissal
and Discharge.
Factories Act: Meaning, Definition – Welfare – Safety – Health Measures.
Workmen’s Compensation Act and General provisions of Bonus Act
IV 8
and Gratuity Act

Suggested Readings:
5. Sreenivasan M.R - Industrial Relations & Labor legislations.
6. Aswathappa K - Human Resource and Personnel Management.
7. Subba Rao P - Human Resource Management and Industrial Relations.
8. Monoppa - Industrial Relations. 5. S.C. Srivastava, Industrial Relation of Labour Laws.
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ……………………………………………………..
Further Suggestions: …………………………………………………………..
 Programme / Class: Degree Year: Third Semester: Fifth
Course/ paper-15 (B)
Course Code: B-506 Course Title: Company Accounts
Course outcomes:
The aim of the course is to build knowledge, understanding and skills in the area of company accounts
among the student. The course seeks to give detailed knowledge about the subject matter by instilling
them basic ideas about accounting practices relevant to companies. The outcome of the course will be asfollows
–
 To understand joint stock companies and knowledge about shares and debentures

 To have understanding about final accounts and accounting practices related to amalgamation
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
Joint Stock Companies: Its types and share capital, Issue,
I Forfeitureand Re-issue of shares, Redemption of preference 7
shares, Issue and
Redemption of Debenture.
Final Accounts: Including Computation of managerial Remuneration
II 7
and disposal of profit.
Accounting for Amalgamation of companies as per Accounting
III Standard 14, Accounting for Internal reconstruction, Liquidation of 8
Company.
Consolidated Balance Sheet of Holding Companies with one
IV Subsidiary only, Statement of Affairs and Deficiency/Surplus, 8
Receivers Receipt and Payment A/c.
Suggested Readings:
1. Gupta R.L. Radhaswamy M, Company Accounts

2. Maheshwari, S.N., Corporate Accounting

3. Monga J.R., Ahuja, Girish, and Sehgal Ashok, Financial Accounting

4. Shukla, M.C., Grewal T.s. and Gupta, S.C. Advanced Accounts

Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ………………………………………………………..
Further Suggestions: …………………………………………………………………..
 BBA: Third Year Course Structure
Year-3/Semester-VI

Year Subject Paper Name Credit

SEM Paper Code
paper-1 Project Management 3
VI B-601
VI paper-2 B-602 Goods & Service Tax 3
3 paper-3 Auditing 3
VI B-603
VI paper-4 B-604 International Trade 3
paper-5 Strategic Management 3
VI B-605
VI paper-6 B-606 Training and Development 3
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-16 (A)
Course Code: B-601 Course Title: Project Management
Course outcomes:
 Students will be able to understand the characteristics of Project and Project Management Knowledge
 The students will understand the managerial process along with tools & techniques used in Project
management Knowledge
 Students will understand the scheduling and monitoring process in Project. They will be able to applyPERT
and CPM method for project scheduling
 Students will understand the perspectives in which optimum decisions are to be taken in case of risks with
planned activities in project
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of
Unit Topics Lectures
Total=30
Definitions & Characteristics of Project, Types of Projects, ProjectLife Cycle, Project
I Management Process: Introduction, Tools & Techniques of Project Management. 6
Project Team and Scope of
Project Management, Project Organization.
Project Identification & Selection: Identification, Generation of ideas, Approaches to
II Project Screening and Selection, Project Rating Index. Market & Demand Analysis 8
Techniques: Survey & Trend Projection
Methods. Project Risk Management
Project Costing: Fundamental components of Project Cost, Types of Costs: Direct,
Indirect, Recurring, Non-Recurring, Fixed, Variable, Normal, Expedite costs. Project
III Financing and Budgeting: Sources ofFinance, Social Cost Benefit Analysis (SCBA) of 8
Project, Project Scheduling and Network Analysis: Steps in Project Scheduling and
Network design, Introduction to CPM and PERT,
Monitoring and Control: Planning- Monitoring and Control Cycle. Project Management
Information System. Milestone Analysis and Tracking Gantt chart. Earned Value
Analysis (EVA): Planned Value(PV), Earned Value (EV), Cost Variance (CV),
Schedule Variance (SV), Cost performance Index (CPI), Schedule performance Index
IV 8
(SPI). Project Termination: Types of Terminations, Project
Termination Process
Suggested Readings:
1. Project Management- A Managerial Approach: Jack R. Meredith Broyhill Samuel J. Mantel, Jr (JohnWiley
& Sons)
2. Project Management : Mr. Sanjiv Marwah- (Wiley Dreamtech)
3. Project- Preparation, Appraisal, Budgeting and Implementation: Chandra Prasanna - (TMH)
4. Project Management Core Text Book : M R Gopalan (Wiley)
5. Quantitative Techniques in Management : N D Vohra (TMH)
6. Entrepreneurship and Small Business Management : M B Shukla
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-16 (B)
Course Code: B-602 Course Title: Goods & Service Tax
Course outcomes:
The aim of the course is to build knowledge and understanding about GST among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
GST. The outcome of the course will be as follows –
To provide knowledge about indirect taxes before GST.
To provide knowledge about registration and documentation process under GST.To
give an overview about tax exemptions.
To give an overview about filing of GSTR.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of
Unit Topics Lectures
Total=30
Introduction : Constitutional framework of Indirect Taxes before GST(Taxation Powers of Union &
State Government); Concept of VAT: Meaning, Variants and Methods; Major Defects in the
structure of Indirect Taxes prior to GST; Overview of GST ; Structure of GST (SGST, CGST,
I 7
UTGST & IGST); GST Council.
Supply of Goods and Services - Definition of supply; Place of Supply: Intra-State and Inter-State
supply; Composite and Mixed supply; Import and Export; Supplies of goods and services liable to
be reverse charged; Time of supply; Nil rated supplies, Zero rated supplies,
II Exempted supplies & Non-GST supplies. 7
Registration and Documentation: (A) Registration-Persons liable to
III registration; Compulsory registration; Procedure of Registration;Exemption from Registration;
Composition Scheme. 8
(B) Documentation- Tax Invoice; Bill of Supply; Receipt Voucher;Payment Voucher; Refund
Voucher; Debit Note; Credit Note. Returns: GSTR 1 and GSTR 2, Monthly / Quarterly Return,
Annual
Return; Time and procedure of filing of Returns.
Input Tax Credit: Introduction, Concept of Input Service Distributor,Legal Formalities for an ISD,
Distribution of Credit, Claiming Input Tax Credit for inputs goods, Claiming Input Tax Credit for
Capital Goods
Payment of Tax- (a) Through Input Tax Credit (b) By cash / bank aftergeneration of online Challan.
E-Way Bill: Introduction, Preparation of E-Way Bill, Important Pointsfor Transporter
GST Portal: Introduction, GST Eco-system, GST Suvidha Provider
IV (GSP), Uploading Invoices 8
Suggested Readings:
1. Anandaday Mishra, GST Law & Procedure, Taxman.
2. Goods and Service Tax Acts.
3. Relevant Goods and Services Tax Rules. Nitya Tax Associates Basics of GST Taxman
4. Publication on GST by the Institute of Chartered Accountants of India (www.icai.org)
5. Publication on GST by the Central Board of Excise and Customs (www.cbec.org).
6. Nitya Tax Associates Basics of GST Taxman
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ……………………………………………………..
Further Suggestions: ……………………………………………………………………..
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-17 (A)
Course Code: B-603 Course Title: Auditing
Course outcomes:
The aim of the course is to build knowledge and understanding about Auditing among the student. The
outcome of the course will be as follows –
To provide knowledge about Auditing and its different types.
To provide knowledge about audit procedure and audit of limited companies.
Students will get an overview about special audit recent trends in auditing.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
Introduction: Meaning and objectives of Auditing, Types of Audit,
I Internal Audit, Audit Programme, Audit Notebook, Routine Checking 6
and Test Checking
Internal Check System: Internal Control, Audit Procedure: Vouching,
II 7
Verification of Assets and Liabilities.
Audit of Limited Companies: Company Auditor - Appointment,
III Powers, Duties and Liabilities. Auditor’s Report and Audit 7
Certificate.
Special Audit: Audit of Banking Companies, Audit of Insurance
Companies, Audits of Educational Institutions, Audit of Cooperative
IV Societies,Social Audit etc. 10
Recent trends in Auditing: Nature and Significance of Cost Audit, Tax
Audit, Management Audit
Suggested Readings:
1. Basu B.K., An insight with Auditing

2. Gupta Kamal, Contemporary Auditing

Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-17 (B)
Course Code: B-604 Course Title: International Trade
Course outcomes:
The aim of the course is to build knowledge and understanding about International Trade among the
student. The outcome of the course will be as follows –
 To provide knowledge about different methods of international trade.
 To provide knowledge about international economic institutions.
 Students will get an overview about India foreign trade and India’s trade policy.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
Introduction: Basics of international trade, international trade theories,
I drivers of international trade, restraining forces, recent trends in world 6
trade.

Foreign trade: Foreign trade & economic growth, balance of trade,

II 7
balance of payments, free trade, forms and restrictions.
International economic institutions: IMF, World Bank, WTO (in
III brief), Regional economic groupings - NAFTA, EU, ASEAN, 7
SAARC.
India’s foreign trade: Recent trends in India’s foreign trade,
institutional infrastructure for export promotion in India, projects &
IV 10
consultancy exports. Trade Policy: India’s Trade policy, export
assistance, marketing plan for exports.
Suggested Readings:
3. Varshney & Bhattacharya, International Marketing
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-18 (A)
Course Code: B-605 Course Title: Strategic Management
Course outcomes:
The aim of the course is to build knowledge and understanding about Strategic Management among the
student. The outcome of the course will be as follows –
 To develop learning and analytical skills among the students to solve business problems and provide
strategic solutions.
 The course aims to acquaint the students with nature, scope and dimensions of Business Policy and
Strategy Management Process.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
What is Strategy? What are Strategic Intent; Mission; Objectives and
I Goals; Policies; Program; Budget; Process of strategic management, 6
Levels of strategy
Identifying strategic alternatives of business; Environmental appraisal
– Internal environment; Key Success Factors; Role of Resources,
II External environmental analysis – PESTEL. 8

Concept of Value Chain, SWOT Analysis; Tools and Techniques for

Strategic Analysis – TOWS Matrix; Generic Strategies; Competitive
III 8
Strategies - Porter’s 5 Forces Model; The Experience Curve, Grand
Strategy, BCG Matrix; Functional Strategies, Global entry strategies.
Organization Structure; Resource Allocation; Projects and Procedural
issues. Integration of Functional Plans. Leadership and corporate
IV culture; Evaluation and Control: Organizational Systems and 8
Techniques of Strategic Evaluation and Control of Performance and
Feedback.
Suggested Readings:
7. Lawrence, R. Jauch and William F. Glueck; Strategic Management and Business Policy, - McGraw – Hill
8. Wheelen & Hunger, Concepts in Strategic Management and Business Policy, 12 th edition, Pearson
Education.
9. Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw Hill Education.
10. R. Srinivasan, Strategic Management the Indian context, Prentice Hall of India
11. L. M. Prasad – Strategic Management – Sultan Chand
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, Group
Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses:
………………………………………………………………………………………………..
Further Suggestions:
………………………………………………………………………………………………..
 Programme/Class: Degree Year: Third Semester: Sixth
Course/ paper-18 (B)
Course Code: B-606 Course Title: Training and Development
Course outcomes:
 The field of Training and Development and its role in optimizing performance.
 Applying theoretical concepts and models to training design.
 Designing training interventions using a variety of methodologies.
 Evaluating the effectiveness of training & development interventions.
 Assessing whether training & development is a viable career option.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of Lectures
Unit Topics Total=30
Introduction: Concepts and Rationale of Training and Development;
I Difference between Training, Development & Education, training and 7
development policies; Requisites of Effective Training.

Training Needs Assessment (TNA): Meaning of TNA, Purpose and

II Methods of TNA, the Need Assessment Process – Organizational 7
Analysis, Person Analysis, Task Analysis, Output of TNA..

Designing, Conducting & Evaluation of Training Program: Areas of

training, Types of training, System’s Approach to Training, Training
Methods, Designing a training program, contents & scheduling, study
material, Training Evaluation & Methods of Training Evaluation.
III 8

Executive Development: Importance of Executive Development,

Steps in the organization of a management Development Program/
IV Executive Development Program, Methods/ Techniques of 8
Management Development Program, Managing
Workforce Diversity, Sensitivity Training, Succession Planning.

Suggested Readings:
12. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw Hill,
5th Edition, 2012.
13. Rao VSP, Human Resourse Management, Excel Books Publication, 3rd Edition. 2013.
14. Rolf, P., and Udai Pareek, Training for Development, Sage Publications Pvt. Ltd.
15. Jack J. Phillips, Hand book of Training Evaluation and Measurement Methods, Routledge.
16. Dayal, Ishwar, Management Training in Organisations, Prentice Hal
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation, and
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ……………………………………………………..
Further Suggestions: ……………………………………………………………………..
 Communication skill development
Minor paper
Semester First
Credit- 2
Maximum marks: (25+75)

Unit Topic No. Of

Lectures
Concept, Process and Importance of Communication, Types of Communication
(verbal &Non Verbal), Different forms of Communication. Barriers to
I Communication: Linguistic Barriers, Psychological Barriers, Interpersonal 6
Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers.

Role, effects and advantages of technology in Business Communication like

email, text messaging, instant messaging and modern techniques like video
II conferencing, social networking. Strategic importance of E-communication. 6

NON-Verbal Aspects of Communicating: Body Language, Kinesics,

Proxemics, Paralanguage. Effective Listening: Principles of Effective listening,
III Factors affecting listening exercises, Oral, Written and video sessions. 6

Interviewing skills: Appearing in interviews, Writing resume and letter of

application. Modern forms of communicating: E-Mail, Video Conferencing etc.
IV 6

Suggested Readings:

 Lesikar, R. V. & Flatley, M.E.; Basic Business Communication Skills for Empowering the
Internet Generation, Tata McGraw Hill Publishing Company Ltd. New Delhi.
 Bovee, and Thill, Business Communication Today, Pearson Education
 Shirley, Taylor, Communication for Business, Pearson Education
 Locker and Kaczmarek, Business Communication: Building Critical Skills, TMH
 Misra, A.K., Business Communication (Hindi , Sahit a Bhawan Publications Agra
 Business Organization
Minor paper
Semester Third
Credit- 2
Maximum marks: (25+75)

Unit Topic No. Of

Lectures
Business: Concept, Meaning, Features, Stages of development of business and
importance of business. Classification of Business Activities. Meaning,
I Characteristics, Importance and Objectives of Business Organization, 6
Evolution of Business Organization.

Promotion of Business: Considerations in Establishing New Business. Qualities

of a Successful Businessman. Forms of Business Organization: Sole
II Proprietorship, Partnership, Joint Stock Companies & Co-operatives and their 6
Characteristics, relative merits and demerits.

Modern Business and their Characteristics, Difference between Private and

Public Company, Concept of One Person Company, Difference between
III Industry and Commerce and Business and Profession. 6

Business Combination: Meaning, Characteristics, Objectives, Causes, Forms

and Kinds of Business Combination. Rationalization: Meaning, Characteristics,
IV Objectives, Principles, Merits and demerits, Difference between Rationalization 6
and Nationalization

Suggested Readings:

 Vasishth, Neeru, Business Organisation, Taxmann, New Delhi

 Talloo, Thelman J., Business Organisational and Management, TMH, New Delhi
 Tulsian, P.C., Business Organisation, Pearson Education, New Delhi.
 Gupta, C.B., “Business Organization”, Mayur Publication, (2014).
 Singh, B.P., Chandra, T.N.,”An Introduction to business organization & management”,
Kitab mahal, (2014).
 Sherlekar, S.A., Sherlekar, V.S., “Modern business organization & management systems
approach mumbai”, Himalya publishing house, (2000).
 Bhusan Y.K., “Business Organization”. sultan chand & sons.
 Siddharth University, Kapilvastu, Siddharthnagar U.P.

ORDINANCE FOR COURSE OF BACHELOR OF BUSINESS

ADMINISTRATION
 ORDINANCE FOR COURSE OF BACHELOR OF BUSINESS ADMINISTRATION

(Structure for three-years Bachelor Course)

I. Certificate in Business Administration (First Year)

II. Diploma in Business Administration (Second Year)
III. Degree in Business Administration (Third Year)

1. This degree shall be under the Faculty of Commerce, Siddharth University, Kapilvastu,
Siddharth Nagar, Uttar Pradesh and it shall be known as Bachelor of Business Administration
(B.B.A).
2. The course will be conducted on full time basis. The duration of full time course shall extend
over three years/six semesters.
3. The B. B. A course shall be in three parts viz. Part-1, Part-II and Part-III spread over in six
semesters in three academic years.
4. The Degree of B.B.A of Siddharth University, Kapilvastu, Siddharth Nagar shall be
conferred on the candidates who have pursued the prescribed course of study for not less than
six semesters extending over three academic years and have passed examinations as prescribed
under the relevant scheme.
5. The Admission Test for selecting candidates for admission to B.B.A course shall be
conducted by the HOD BBA Department and Dean, Faculty of Commerce of Siddharth
University, Kapilvastu, Siddharth Nagar.
6. Total number of students to the B.B.A course shall be restricted to 60.
7. English shall be the medium of instruction and in the University examination.
8. For B.B.A. Course Intermediate/ Higher Secondary (i.e. 10+2) or its equivalent examination
conducted by the Board or university incorporated by Law and recognized by this University
shall constitute the minimum requirement for admission.
9. The method of teaching adopted shall be a combination of lectures, seminars by faculty and
guest speakers, case discussion, student presentation etc.
10. The classes of B.B.A course shall be run in the Faculty of Commerce under control of HOD
B.B.A.
11. There shall be examination in each semester as per the scheme of examination and the
student shall be required to appear in every subject as specified in the course structure of each
semester.
12. Each compulsory/ elective paper shall be of three hours duration. The maximum marks
allotted for each paper shall be following:

I. End Semester Examination 75 marks

II. Internal Assessment 25 marks

13. The permission to appear in semester examination shall be granted to such candidates only
who have fulfilled the attendance requirement of 75% in each subject as per University rules.
14. Regarding Attendance requirements students will have to fulfill the condition of 75%
attendance.
15. The following guidelines for internal assessment in each subject shall be followed:

(a) All assignments/ term papers will be submitted in his/her own hand writing.

(b) The distribution of marks for internal evaluation shall be as follows:

I. Written Test 10 Marks

II. One Term Paper/ Assignment 10 Marks
III. Regularity in Attendance/Discipline 5 Marks

16. There shall be viva-voce test in B.B.A Part-I (Second Semester), B.B.A Part-II(Fourth
Semester) and B.B.A , Part-III ( Sixth Semester). This shall be compulsory for all the students.
It will carry a maximum of 100 marks each. Viva-voce will be conducted jointly by external
and internal examiner.
17. Project report will be submitted by the students in final (sixth) semester and viva-voce will
be conducted with 100 marks.
18. Minimum passing marks shall be 33% in each paper of external examination of 75 marks.
And aggregate passing marks in each paper of 100 (25+75) marks shall be 33%.