Assignment Brief Academic Year 2024-25

Module code GBM5ISB Information Module Menzel Cabalu

and title: Systems and Business leader:
Intelligence
Assignment Individual Presentation Assessment 100%
type: responding to a given Case weighting:
Study (15 minutes)
Submission Before 23:59 on 2nd Target Three weeks from
time and December 2024 feedback submission.
date: time and
date:

Assignment task

You are required to deliver an individual PowerPoint presentation of 15 minutes

(100%).

Within your presentation you must:

1. Analyse a given case study of a fast-growing SME that does not make use of BI or have
a Business Information System in place.
2. Identify the key business problems within the SME.
3. Develop a rationale for implementing BIS to resolve these problems for the SME
business owner.
4. Include a thorough account of the benefits of using BI, including why business
information systems are an asset to businesses.

The case study will be provided on Moodle.

This assignment has been designed to provide you with an opportunity to

demonstrate your achievement of the following module learning outcomes:
Demonstrate a critical understanding of basic information technology and Business
LO1 Intelligence (BI) principles and theories which explain the need for business
information systems.
Analyse the potential of information systems and Business Intelligence (BI) to improve
LO2
business operations and performance within a global business context.
Evaluate the role of Business Intelligence (BI) in supporting organisations to detect
LO3 issues and problems, make strategic decisions, identify market trends, and discover
new business opportunities.
Apply knowledge of Business Intelligence (BI) to real-world problems and scenarios,
LO4 and critically analyse emerging real-world problems of artificial intelligence (AI),
machine learning, and data warehousing.
Assignment Brief Academic Year 2024-25

Task requirements

Overview

As a business systems consultant, your objective is to recommend the implementation of a

Business Information System (BIS) to improve business operations and performance for an
SME that does not currently utilise any BIS.

Task Requirements:

You must deliver a 15 minute PowerPoint presentation to the SME owner, demonstrating your
critical understanding of how business information systems and Business Intelligence can
support business operations and enhance performance. Your presentation must:

1. Identify and assess the key business challenges present within the SME, providing a
range of examples to illustrate these challenges.
2. Provide a rationale for implementing BIS to address these challenges, focussing on one
type of BIS that will effectively mitigate the identified problems.
3. Justify your recommendation of the chosen system, explaining why it is the most
suitable solution for the specific needs of the business.
4. Allocate 5 minutes for a Question and Answer session with the SME owner, allowing for
discussion and clarification on aspects of your presentation’s content.

Presentation Guidelines:

 Your presentation must be presented using PowerPoint (PPT) and should include
speaker notes to avoid overloading the slides.
 You must demonstrate points made with images and visualisations of specific types of
BIS (which may include demonstration videos and clips) to demonstrate their value.
 All visuals, including graphs, data and charts, must be labelled and referenced using
the Harvard Referencing system.

Referencing and research requirements

Please reference your work according to the Harvard style; you can access guidance on this
here: https://libguides.uos.ac.uk/academic/referencing/Harvard

Use this link for legal references: https://www.citethemrightonline.com/QuicklinkReferences?

menuid=7&refid=1

How your work will be assessed

Assignment Brief Academic Year 2024-25

Your work will be assessed on the extent to which it demonstrates your achievement of the
stated learning outcomes for this assignment (see above) and against other key criteria, as
defined in the University’s grading descriptors.

This assignment will be marked according to the grading descriptors for Level 5.

Submission details

This assignment should be submitted electronically via Moodle (module tutors will discuss this
process with you during class time).

• Please ensure that your work has been saved in an appropriate file format, Microsoft
Word, Excel or PowerPoint are the most widely used. DO NOT upload your assignment
in Pages format. Your file must contain at least 20 words of text, consist of fewer than
400 pages and be less than 40MB in size

• Your submission should be presented using the Aptos font, size 12, and the line spacing
should be 1.5

• You can submit your work as many times as you like before the submission date. If you
do submit your work more than once, your earlier submission will be replaced by the
most recent version

• Once you have submitted your work, you will receive a digital receipt as proof of
submission, which will be sent to your forwarded e-mail address (provided you have set
this up). Please keep this receipt for future reference, along with the original electronic
copy of your assignment

• You are reminded of the University’s regulations on academic misconduct, which can
be viewed on the University website:
https://www.uos.ac.uk/sites/default/files/Academic -Misconduct-Policy.pdf.

• Students who require learning support may contact Additional Learning Support here
(URL) For additional academic support here
https://moodle.globalbanking.ac.uk/course/index.php?categoryid=389

• In submitting your assignment, you are acknowledging that you have read and
understood these regulations
Assignment Brief Academic Year 2024-25

Submission date and time

This assignment should be submitted to Moodle before 23:59 on 2nd December 2024

You should submit all work for summative assessments by the above deadline. Work
submitted up to three working days after the deadline will be accepted and marked, but the
mark will be capped at the pass mark of 40% unless there is a valid reason for the late
submission, i.e., having been granted an extension to the deadline or a deferral under the
terms of the Extenuating Circumstances Policy.

Work submitted more than three working days after the deadline without a valid reason will
not be accepted and will be recorded as 0% RN (refer, no work submitted).

For more information, please refer to:

[hyperlink to Student Programme Handbook to be inserted here]

Feedback and marks for this assignment will be available in three weeks from the submission
deadline.
Assignment Brief Academic Year 2024-25

Grading Criteria

Level 5
In accordance with the FHEQ, at the end of Level 5 students will be expected to have developed sound knowledge and critical
understanding of the well-established concepts and principles in their field of study, and will have learned to apply those concepts and
principles more widely outside the context in which they were first studied. They will have knowledge of the main methods of enquiry in
the subject area, and ability to critically evaluate different approaches to problem solving. They will possess an understanding of the
limits of their knowledge, and how this influences their analyses and interpretations. They will be able to effectively communicate
information, arguments and analysis in a variety of forms to specialist and non-specialist audiences, and deploy key techniques of the
discipline effectively.

Assessment category
Knowledge and Cognitive and Application of Reading and Presentation, style
critical intellectual skills theory to practice referencing and structure
understanding of (for courses with a
well-established professional Work that significantly
concepts and practice element) exceeds the specified
principles of the word limit may be
subject(s) penalized
Assignment Brief Academic Year 2024-25

Excellent work showing Insightful application of Sophisticated application Insightful and effective Exemplary presentation
Pass mark, demonstrating achievement of all associated learning

flawless understanding excellent critical, of theory to practice, use of a carefully of work that is fluent and
of the established analytical and evaluative demonstrating insightful selected range of flawless throughout.
concepts and principles skills to demonstrate selection of theory and relevant reading,
of the subject(s). exceptional ability to flawless application to including research-
express arguments fully practice informed literature where
supported relevant relevant. Consistently
evidence. Shows accurate application of
outstanding independent referencing.
thinking through its
original expression, and
evidences both self-
awareness and a deep
90%-100%

and comprehensive
understanding of the
subjects’ key stances and
knowledge boundaries.

High quality work Use of excellent critical, Excellent application of Consistent and balanced Highly effective
showing fluent analytical and evaluative theory to practice, with engagement with a presentation of work that
understanding of the skills in order to develop all links fully appropriate refined range of relevant is coherently structured
established concepts highly logical and and meaningfully applied. reading, including and clearly expressed
and principles of the coherent judgements / research-informed throughout.
subject(s). arguments, supported by literature where relevant.
a range of relevant
Consistently accurate
evidence. Evidence of
application of
independent thinking and
referencing.
outcomes

80%-89%

creativity. Critiques a
variety of stances
meaningfully, and
effectively expresses the
limits of their knowledge.
Assignment Brief Academic Year 2024-25

Commendable work Use of effective critical, Effective application of Consistent engagement Well-formed presentation
showing detailed analytical and evaluative theory to practice, with with a wide range of of work that is coherently
understanding of the skills in order to develop the student making relevant reading, structured and clearly
established concepts logical and coherent highly appropriate and including research- expressed throughout.
and principles of the judgements / arguments, carefully expressed links informed literature where
subject(s). supported by a range of between the two. relevant. Consistently
relevant evidence. Clear accurate application of
evidence of originality. referencing.
70% – 79%

Explicit discussion of
other stances and a
strong awareness of the
limits of their knowledge.

Work of solid quality Use of sound critical, Sound application of Engagement with a wide Competent presentation
achievement of all associated learning

showing competent and analytical and evaluative theory to practice, with range of relevant of work in terms of
consistent skills in order to develop the student making reading. Sound structure and clarity of
60% – 69%

understanding of the logical and coherent appropriate, well- application of expression.

established concepts developed and referencing, with no
and principles of the articulated links between inaccuracies or
subject(s). the two. inconsistencies.
Pass mark, demonstrating

Adequate work showing Evidence of use of Consistent and accurate Engagement with an Work is structured in a
understanding of the evaluation and critical application of theory to appropriate range of largely coherent manner
established concepts analysis to support the practice, with the student reading beyond essential and is for the most part
and principles of the development of logical making appropriate links texts. Referencing may clearly expressed.
subject(s), but lacking and coherent judgements between the two. show minor inaccuracies
depth and breadth. / arguments, supported or inconsistencies.
50% – 59%

by relevant evidence. An
awareness of other
stances and of the limits
of their knowledge.
Assignment Brief Academic Year 2024-25

Simple factual approach Limited and inconsistent Relevant theoretical Evidence of reading, Ordered presentation in
showing limited use of evaluation and knowledge and largely confined to which relevant ideas /
understanding of the critical analysis to understanding applied in essential texts, but concepts are reasonably
established concepts support emerging practice, but with mainly reliant on taught expressed.
and principles of the judgements or students not always elements. Referencing
subject(s). Narrow or arguments, although not making logical links may show inaccuracies
misguided selection of always logical or between the two. and/or inconsistencies.
material, with elements coherent and with
40% – 49%
outcomes

missing or inaccurate. inaccuracies. Limited

awareness of other
stances and the limits of
their knowledge.

Weak work showing Largely descriptive work, Limited understanding of Poor engagement with Work is loosely, and at
limited but fragmentary with very little effort the application of theory essential texts and no times incoherently,
understanding of the made to use evaluation to practice, with the evidence of wider structured, with
established concepts and and critical analysis to student often not making reading. Heavily reliant information and ideas
principles of the develop judgements or appropriate links on taught elements. often poorly expressed.
subject(s), for example arguments. Information between the two. Inconsistent and weak
Marginal fail

through inaccuracies, accepted uncritically, use of referencing.

35% - 30%

inclusion of irrelevant with unsubstantiated

material and/or absence opinions evident.
of appropriate
information.
Assignment Brief Academic Year 2024-25

Unsatisfactory work Descriptive work with no Weak understanding of Limited evidence of Work is poorly presented
showing weak and flawed effort made to use the application of theory reading and/or reliance in a disjointed and
understanding of the evaluation or critical to practice, with only on inappropriate sources. incoherent manner.
established concepts and analysis to develop occasional evidence of Limited engagement with Information and ideas are
principles of the judgements or the student making taught elements. Very very poorly expressed,
subject(s), for example arguments. Views appropriate links poor use of referencing. with weak English and/or
through serious expressed are often between the two. inappropriate style.
inaccuracies, inclusion of illogical, invalid or
a significant amount of irrelevant. Minimal or no
irrelevant material and/or use of evidence to back
20% – 34%

absence of appropriate up views.

information.

Highly unsatisfactory Work is largely irrelevant Very weak theoretical No evidence of reading or Work is extremely
work showing major gaps or inaccurate, knowledge and engagement with taught disorganised, with much
in understanding of the characterised by understanding, with no elements. Absent or of the content
established concepts and descriptive text and evidence of appropriate incoherent referencing. confusingly expressed.
principles of the unsubstantiated application in practice. Very poor English and/or
subject(s). Inclusion of generalisations. Minimal very inappropriate style.
largely irrelevant or no use of evidence to
material, absence of back up views.
appropriate information
< 20%

and significant
Fail

inaccuracies.