NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

ASSIGNMENT BRIEF

Unit Number and Title Unit 43: Business Strategy

Semester and Academic Year Semester 1 / Academic year 2024 - 2025

Unit Assessor(s) Ha Son Tung/ Tran Thi Phuong Hien

BS A1: Business Strategy Report
Component Number and Title
(Assessment 1 of 1, Individual written assignment)
Issue Date 25th October 2024
Submission Date 10.00 AM – 6th December 2024

Student name Phan Thị Thanh Lam

NEU Student ID 10220259 Pearson ID

I certify that the evidence submitted for this assignment is my own. I

Learner declaration have clearly referenced any sources used in the work. I understand that
false declaration is a form of malpractice.

Student name / Signature Lam Date:

Submission format

This is an individual assignment.

The submission format is in the form of an E-report. Please refer the Student handbook (Vietnamese
version, Appendix 2) for the Assignment submission rules.
The file on Turnitin must be in Word format and include the first page of this cover sheet. The first
page of the cover sheet should be in the picture format in order to ensure the accepted similarity of
Turnitin.
The similarity allowed is up to 25% after excluding references.
Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_BS_A1.1”)
Ensure that authenticity declaration has been signed electronically.
Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising or using direct quotes. A Referral Grade is given when Plagiarism is
identified in your work. There are no exceptions.

Your evidence/findings must be cited using Harvard Referencing Style. Please refer to Reference

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 guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
This assignment should be written in a concise, formal business style using Arial 11 or Times New
Roman 13 font size and 1.5 spacing.
The word limit is 4,500 words (+/- 10%).
 You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.

Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To pass
the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve a Merit,
you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a Distinction, you
must achieve ALL the Distinction criteria (and therefore the Pass and Merit criteria).

Unit Learning Outcomes

LO1 Analyse the impact and influence that the external environment has on an organisation and
its business strategies
LO2 Assess an organisation’s internal environment and capabilities
LO3 Apply the outcomes of an analysis, using an appropriate strategic management tool, in a
given market sector
LO4 Develop a strategic management plan in an organisation, informed by models, theories and
concepts, to achieve competitive advantage in a given market sector.

Assignment activity and guidance

0. E-commerce: companies selling variety of products such as clothing, electronics, or groceries…

1. Food and Beverage: Restaurant, cafes, food trucks, or packaged food products…

2. Health and Wellness: Gyms, fitness, health food stores, wellness apps…

3. Tourism and Hospitality: Travel agencies, boutique hotels, or tourism-related services

To determine your assigned industry, use the last two digits of your student ID, divide by 4, and
use the remainder. The remainder corresponds to one of business types listed above. If you do
not choose the assigned industry, your assignment will not be marked.

For example, you have the last 2 digits in your student IDs are 25. 25 = 6 x 4 +1, so the remainder
is 1. Food and Beverage is the assigned industry for you. The list of the assigned industry has
been uploaded on Moodle.

Your responsibility is to perform a strategic analysis of the chosen company, using a number of concepts
and analytical tools/frameworks in business strategy. You are requested to write a report to:

1. Briefly introduce the company of your choice (<300 words)

1.1. Briefly describe the status and historical background (e.g., temporal milestones) of the chosen
company.
1.2. Explain the statements concerning vision, missions, strategic goals/objectives, and philosophy/
values of the chosen company.

2. Analyse the impact and influence that the macro environment has on an organisation and its

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 business strategies (<1500 words)
2.1. Applying appropriate analytical framework (e.g., PESTEL) to underlies key characteristics of
each sub-environment influencing the company’s business performance based on reliable
sources of data and information. Focus on a few characteristics that you consider being critical
to the company’s future business performance (e.g., opportunities and/or threats) (<600 words)

2.2. Applying appropriate analytical framework (e.g., Porter’s Five Forces) to evaluate the
competitive forces of a given market sector for the company. Assess recent and expected future
changes for each force. Determine how to position your business in relation to the five forces.
(<600 words)
3. Assess an organisation’s internal environment and capabilities (<1200 words)
3.1. Apply appropriate frameworks (e.g. RBV, VRIO/VRIN, value chain analysis, stakeholder
analysis) to assess the strengths, weakness of the organisation.
 https://vietnambiz.vn/quan-diem-dua-tren-nguon-luc-rbv-resources-based-view-la-gi-
20191011224641953.htm
 7S: Structure: Strategy (Chiến lược), Systems (Hệ thống), Structure (Cơ cấu), Style (Phong
cách), Skills (Kỹ năng)
3.2. Interpret core competences, competitive advantages of the organisation.
Horizontal, integration, Market penetration, Market development, Product development,
Diversification, Rechangement, Backward integration, Forward integration, Strategic alliance,
Joint venture, Bankrupt, liquidation, defensive strategy =>

4. Apply the outcomes of an analysis, using an appropriate strategic management tool, in a

given market sector, choose a business strategy (<1000 words)
4.1. Determine appropriate management tools (e.g SWOT, BCG, Ansoff…) to analyse a given
market sector for an organisation and inform strategy.
4.2. Devise appropriate business strategies (at corporate level and SBU level) pertaining to the
analytical outcomes resulted from previous steps.

5. Develop a strategic management plan in an organisation, informed by models, theories, and

concepts to achieve competitive advantage in a given market sector (<500 words)
5.1. Define and discuss the crucial factors that could contribute to the successful implementation of
the suggested strategic management plan for the chosen company.

Critical success: nhân tố quan trọng đảm bảo sự thành công.

Trình độ đội ngũ quản lý, công nhân. Xây dựng các điểm bán” proactive.
Cần biết phải làm gì: CSF xác định được khách hang cần gì, customer insignt (MKT)
R&D đúng sản phẩm đang cần
5.2. Produce a strategic management plan for the chosen company.

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Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research –
the list is not definitive.

Textbooks
Fred R. David, Strategic Management (11th), Person International Edition.

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Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Analyse the impact and influence that the macro environment has
on an organisation and its business strategies

P1 Applying appropriate
M1 Critically analyse the macro
frameworks, analyse the impact and
environment to determine and
influence of the macro environment
inform strategic management
on a given organisation and its
decisions.
strategies.

LO2 Assess an organisation’s internal environment and capabilities

P2 Conduct an internal environment M2 Interpret information and data to

and capabilities assessment of a assess strengths and weaknesses
given organisation using of an organisation’s internal
appropriate frameworks. capabilities, structure and skill set.

LO3 Apply the outcomes of an analysis, using an appropriate strategic

management tool, in a given market sector LO1, LO2, LO3 and LO4

P3 Determine appropriate D1 Create a set of valid

management tools to analyse a strategic directions,
M3 Justify use of an appropriate
given market sector for an objectives and tactical
strategic management tool for a
organisation and inform strategy. actions for successfully
given market sector, to inform
achieving strategic
strategy and strategic objectives for
P4 Devise appropriate strategic alignment, based on
an organisation.
objectives, based on the outcomes critical interpretation of
of analysis for an organisation to internal and external data,
inform strategy. and information.

LO4 Develop a strategic management plan in an organisation, informed

by models, theories and concepts, to achieve competitive advantage in
a given market sector.

P5 Apply a range of models,

concepts or theories to interpret and
devise strategic planning for a given M4 Produce a strategic
organisation. management plan that has tangible
and tactical strategic priorities and
P6 Design a strategic management
objectives.
plan, applying appropriate
strategies to improve competitive
edge and market position based on
the outcomes.

* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.