Table of Contents

1.Welcome
2.Executive Summary
3.Mission Statement
4.Vision Statement
5.Guiding Principles
6.Problem
 Problem Definition

7.Our Solution
 Solution Products

8.Business Model Canvas

9.Revenue Model
10. Market Definition
11. Market Size and Growth
12. Market Analysis
13. Go-to-Market Strategy
14. S.W.O.T Analysis
15. 4P Marketing Mix
16. Competitive Positioning
17. Customer Needs
18. Financial Projections
19. Start-Up Assets & Expenses
20. Source and Use of Funds
21. Management Team
22. Company History
23. Contact Information
24. Thank You / Q&A
Apply this structure below to
your company business plan

Business Plan
1. Welcome
Welcome to our business plan.
This document outlines our
strategy for launching and
growing our business
successfully.
2. Executive Summary
Summarize the key points of
your business plan, including
your mission, vision, and
objectives. Highlight what sets
your business apart and your
goals for the next few years.
3. Mission Statement
 Define your business's core
purpose. What do you aim to
achieve? Example: "To provide
high-quality, eco-friendly
products that enhance daily
living."
4. Vision Statement
Outline your long-term
aspirations. Where do you see
your business in 5-10 years?
5. Guiding Principles
List the values that guide your
business decisions. Example:
Integrity, Innovation, Customer-
Centricity.
6. Problem
6.1 Problem Definition
 Explain the specific problem
your business addresses. Why is
this issue significant?
7. Solution
7.1 Solution Definition
Describe your solution in detail.
How does it resolve the
identified problem?
7.2 Solution Product
Detail the product or service you
offer. Include features, benefits,
and why it stands out.
8. Business Model Canvas
Outline your business model
using the canvas framework,
including key partners, activities,
resources, value propositions,
customer relationships,
channels, customer segments,
 cost structure, and revenue
streams.
9. Revenue Model
Explain how your business will
make money. Include pricing
strategies and expected revenue
streams.
10. Market Definition
Define your target market. Who
are your potential customers?
11. Market Size
Provide data on the size of your
market. Use statistics and
research to support your claims.
12. Market Analysis
Conduct a thorough analysis of
your market, including trends,
growth potential, and
challenges.
 13. Go-to-Market Strategy
Outline your strategy for
launching your product or
service. Include marketing,
sales, and distribution plans.
14. Market Growth
Discuss expected market growth
and potential future
opportunities.
15. S.W.O.T Analysis
 Strengths: What advantages
does your business have?
Weaknesses: What areas


need improvement?
Opportunities: What


opportunities can you

capitalize on?
Threats: What external


factors could pose challenges?

 16. 4P Marketing Mix
Product: What are you


selling?
Price: What is your pricing
strategy?
Place: Where will you sell


your product?
Promotion: How will you


promote your business?

17. Porter’s Value Chain
Analyze your business's
activities and how they
contribute to value creation.
18. Porter’s Five Forces
Evaluate the competitive forces
in your industry:
1. Threat of new entrants
2. Bargaining power of
suppliers
 3. Bargaining power of buyers
4. Threat of substitute
products
5. Industry rivalry
19. PEST Analysis
Examine the external factors
affecting your business:
Political


Economic


Social


 Technological
20. BCG Matrix
Use the BCG matrix to assess
your products in terms of market
growth and market share.
21. A.I.D.A Model
Outline your marketing strategy
based on the AIDA model
 (Attention, Interest, Desire,
Action).
22. Competitors
Identify your main competitors
and analyze their strengths and
weaknesses.
23. Customer Needs
Discuss the needs and
preferences of your target
customers.
24. Competitive Positioning
Explain how you position your
business relative to competitors.
25. Optimal Customer
Define your ideal customer
profile.
26. Value Proposition Canvas
 Detail how your product or
service meets the needs of your
customers.
27. Target Social Group
Identify the social or
demographic groups you aim to
serve.
28. Pricing Strategy
Explain your pricing strategy and
how it compares to competitors.
29. Distribution Channels
Outline the channels through
which you will sell your product
(online, retail, etc.).
30. Sales Forecast
Provide projections for sales over
the next few years.
31. Start-Up Assets &
Expenses
List your startup costs and initial
assets.
32. Source and Use of Funds
Detail how you will fund your
business and how you plan to
use the funds.
33. Projected Profit and Loss
Provide a profit and loss
statement for the next 3-5 years.
34. Projected Balance Sheet
Outline your expected balance
sheet, including assets,
liabilities, and equity.
35. Management Team
Introduce your management
team and their qualifications.
36. Key Team
Highlight key team members
and their roles.
 37. Our Services
Detail the services you provide
beyond your main product.
38. Company History
Provide a brief history of your
company, including its founding
and milestones.
39. Contacts
List contact information for key
personnel and stakeholders.
 Example T-HUB ICT SOLUTION
COMPANY
Business Plan for T-Hub Solutions
1. Welcome
Welcome to T-Hub Solutions, where we are
committed to transforming the technological
landscape in Somalia through innovative solutions
tailored to meet local and regional needs.
2. Executive Summary
T-Hub Solutions aims to be a leading technology
solutions provider in Somalia, focusing on software
development, IT consulting, and digital
transformation services. Our mission is to empower
businesses and individuals by leveraging
technology to solve pressing challenges and drive
sustainable growth.
3. Mission Statement
"To deliver innovative technology solutions that
empower businesses and enhance everyday life in
Somalia."
4. Vision Statement
"To be recognized as the most trusted technology
partner in Somalia, fostering a culture of innovation
and excellence."
5. Guiding Principles
  Integrity: We conduct our business with
honesty and transparency.
 Innovation: We continuously seek new

solutions to meet evolving needs.

 Customer-Centricity: Our clients’ needs are

at the heart of everything we do.

 Collaboration: We believe in the power of

teamwork and partnerships.

6. Problem
6.1 Problem Definition
Somalia faces significant challenges in technology
adoption, including limited access to digital
services, outdated systems in businesses, and a
lack of skilled IT professionals. This hinders
economic growth and limits opportunities for
innovation.
7. Solution
7.1 Solution Definition
T-Hub Solutions offers a range of services designed
to address these challenges, including:
 Custom software development

 IT infrastructure setup and support

 Digital marketing services

 E-commerce solutions

7.2 Solution Product

Our core products include:
 T-Hub ERP: An integrated management

software for small to medium enterprises.

 T-Hub eCommerce: A platform that enables

local businesses to sell online.

  T-Hub Cloud Services: Providing cloud
storage and computing solutions for
businesses.
8. Business Model Canvas
 Key Partners: Local businesses, government

agencies, educational institutions

 Key Activities: Software development, IT

consulting, training workshops

 Key Resources: Skilled workforce, technology

infrastructure, partnerships
 Value Propositions: Tailored solutions, local

expertise, ongoing support

 Customer Relationships: Personalized

service, customer support, feedback loops

 Channels: Direct sales, online marketing,

partnerships
 Customer Segments: Small to medium

enterprises, government entities, NGOs

 Cost Structure: Salaries, technology costs,

marketing expenses
 Revenue Streams: Service fees, subscription

models, training fees

9. Revenue Model
Our revenue will be generated through:
 Project-based fees for software development

 Monthly subscriptions for cloud services

 Training and support services

10. Market Definition

Our target market includes small to medium
enterprises (SMEs), government agencies, and
NGOs in Somalia seeking technological solutions to
enhance their operations.
11. Market Size
The technology market in Somalia is rapidly
growing, with an estimated market size of $200
million, driven by increasing internet penetration
and mobile usage.
12. Market Analysis
The demand for technology solutions is increasing,
particularly in sectors like education, finance, and
healthcare. However, competition is limited,
providing T-Hub Solutions with a unique
opportunity to capture market share.
13. Go-to-Market Strategy
 Launch Campaign: A multi-channel campaign

using social media, local events, and

partnerships with business associations.
 Networking: Engaging with local businesses

and government agencies to build

relationships.
 Workshops: Offering free workshops to

demonstrate our solutions and build brand

awareness.
14. Market Growth
The technology sector in Somalia is projected to
grow by 15% annually, driven by increased mobile
connectivity and digital transformation efforts by
businesses.
15. S.W.O.T Analysis
  Strengths: Local expertise, innovative
solutions, strong customer focus.
 Weaknesses: Limited brand recognition,

reliance on local market.

 Opportunities: Growing demand for

technology, potential partnerships with NGOs.

 Threats: Economic instability, competition

from international firms.

16. 4P Marketing Mix
 Product: Custom software and IT solutions

tailored for local businesses.

 Price: Competitive pricing with flexible

payment options.
 Place: Services offered online and through

local offices.
 Promotion: Digital marketing, local

advertising, and partnerships.

17. Porter’s Value Chain
 Inbound Logistics: Sourcing technology and

software tools.
 Operations: Software development and IT

consulting.
 Outbound Logistics: Delivery of services

through online platforms.

 Marketing & Sales: Direct outreach and

digital marketing strategies.

 Service: Ongoing customer support and

training.
18. Porter’s Five Forces
 1.Threat of New Entrants: Moderate, as
barriers to entry are low but brand loyalty is a
factor.
2.Bargaining Power of Suppliers: Low, as we
can source technology from various vendors.
3.Bargaining Power of Buyers: Moderate, as
customers seek quality but are price-sensitive.
4.Threat of Substitute Products: Moderate,
with alternative solutions available.
5.Industry Rivalry: Low to moderate, with
limited local competition.
19. PEST Analysis
 Political: Stable government initiatives to

promote technology.
 Economic: Growing economy with increasing

investment in technology.
 Social: Rising awareness and acceptance of

digital solutions.
 Technological: Rapid advancements in

technology and internet accessibility.

20. BCG Matrix
 Stars: T-Hub ERP and eCommerce solutions,

experiencing high growth.

 Question Marks: Cloud services, potential for

growth but requires investment.

 Cash Cows: IT consulting services with steady

demand.
 Dogs: Legacy systems support, declining

interest.
21. A.I.D.A Model
  Attention: Engaging social media campaigns.
 Interest: Informative content on our website.

 Desire: Customer testimonials and case

studies.
 Action: Clear calls to action on our website

and marketing materials.

22. Competitors
Key competitors include local IT firms and
international companies offering similar services.
Our local expertise and tailored solutions set us
apart.
23. Customer Needs
Customers seek reliable, affordable, and localized
technology solutions that help improve efficiency
and productivity.
24. Competitive Positioning
T-Hub Solutions positions itself as a customer-
centric, innovative partner for businesses looking
to leverage technology for growth.
25. Optimal Customer
Our ideal customers are SMEs looking to digitize
their operations, government entities needing IT
solutions, and NGOs seeking to improve their
outreach.
26. Value Proposition Canvas
Our services address customer pain points by
providing:
 Easy-to-use software that simplifies operations.

 Ongoing support and training to ensure

effective use of technology.

  Custom solutions tailored to specific business
needs.
27. Target Social Group
We focus on tech-savvy entrepreneurs, small
business owners, and organizations looking to
enhance their operational capabilities.
28. Pricing Strategy
Our pricing strategy includes competitive rates
with options for monthly subscriptions, project-
based pricing, and discounts for long-term
contracts.
29. Distribution Channels
Services will be delivered through:
 Direct sales via our website

 Partnerships with local businesses

 Online platforms for cloud services

30. Sales Forecast

 Year 1: $150,000

 Year 2: $300,000

 Year 3: $500,000

31. Start-Up Assets & Expenses

 Assets: Office space, technology

infrastructure, software licenses.

 Expenses: Salaries, marketing, operational

costs.
32. Source and Use of Funds
 Sources: Owner investment, local grants,

potential angel investors.

 Uses: Technology development, marketing,

operational expenses.
33. Projected Profit and Loss
 Year 1: Revenue: $150,000, Expenses:

$120,000, Profit: $30,000

 Year 2: Revenue: $300,000, Expenses:

$220,000, Profit: $80,000

 Year 3: Revenue: $500,000, Expenses:

$350,000, Profit: $150,000

34. Projected Balance Sheet
 Assets: Cash, accounts receivable, technology

assets.
 Liabilities: Loans, accounts payable.

 Equity: Owner’s investment, retained

earnings.
35. Management Team
Our management team consists of experienced
professionals with backgrounds in technology,
business development, and project management.
36. Key Team
 CEO: [Name], with 10 years of experience in

IT.
 CTO: [Name], a software engineer with

expertise in cloud solutions.

 COO: [Name], with a background in business

operations and management.

37. Our Services
 Custom software development

 IT consulting and strategy

 Digital marketing and e-commerce solutions

 Cloud services and IT support

38. Company History

Founded in 2023, T-Hub Solutions emerged from a
vision to harness technology for the betterment of
Somali businesses, driven by a passion for
innovation and community growth.
39. Contacts
 Website: [www.thubsolutions.so]

 Email: [email protected]

 Phone: +252 [Phone Number]

 Office Address: [Office Address], Garowe,

Somalia