Psychology Study Material PDF
Psychology Study Material PDF
Programme Code:
Programme Outcomes
At the completion of the programme, students will attain the ability to:
PO1: Get adequate knowledge and understanding of the discipline of Psychology and of its sub-
fields and perspectives
PO2: Acquaint themselves of major concepts, theoretical perspectives and research
findings in psychology
PO3: Acquire knowledge of psychological concepts, models and theories, and develop ability to
apply this knowledge in field settings.
PO4: Get ready for the advanced study in psychology and related disciplines.
At the completion of the programme, students will attain the ability to:
1
Course Structure
Semester – I
Semester – II
Semester – III
2
Semester – IV
Semester – V
Sl. No. Name of the Course Type of L-T-P Credit Marks
Course
1 Research Methodology (Th) CC-11 (Th) 4-1-0 4 100
2 Research Methodology (P) CC-11 (P) 0-0-4 2 100
3 Bio Psychology (Th) CC-12 (Th) 4-1-0 4 100
4 Bio Psychology (P) CC-12 (P) 0-0-4 2 100
5 Discipline Specific Elective- 1 (Th) DSE- 1 (Th) 4-1-0 4 100
6 Discipline Specific Elective- 1 (P) DSE- 1 (P) 0-0-4 2 100
7 Discipline Specific Elective- 2 (Th) DSE- 2 (Th) 4-1-0 4 100
8 Discipline Specific Elective- 2 (P) DSE- 2 (P) 0-0-4 2 100
Total Credit - 24
Semester – VI
Sl. No. Name of the Course Type of L-T-P Credit Marks
Course
1 Health Psychology (Th) CC-13 (Th) 4-1-0 4 100
2 Health Psychology (P) CC-13 (P) 0-0-4 2 100
3 Introduction to Psychometrics (Th) CC-14 (Th) 4-1-0 4 100
4 Introduction to Psychometrics (P) CC-14 (P) 0-0-4 2 100
5 Discipline Specific Elective- 3 (Th) DSE- 3 (Th) 4-1-0 4 100
6 Discipline Specific Elective- 3 (P) DSE- 3 (P) 0-0-6 2 100
7 Discipline Specific Elective- 4 DSE- 4 0-0-4 6 100
(Project/Dissertation)
Total Credit - 24
DSE/GE may either carry 6 credit, i.e., Theory (4 credit) + Practical (2 credit) format
Or
Consolidated (6 credit) for Theory only
3
Discipline Specific Elective Course (DSE):
4
SEMESTER – I
CC1: Introduction to General Psychology
Course Outcomes
After the completion of the course, the students will be able to:
CO1: Get understanding about psychology, its sub- field and perspectives
CO2: Acquaint themselves of major concepts, theoretical perspectives and research
findings in psychology
CO3: Develop familiarity of various psychological processes such as learning, memory, perception,
motivation etc.
CO4: Develop an insight into their own and others’ behaviour and underlying mental processes.
4 Personality
4.1 Meaning and Nature and Determinants of Personality 8
4.2 Theories of Personality – Freud, Allport, Social cognitive theory, Big
Five Factor theory.
TOTAL 40
Reading List :
1. Morgan, C.T., King, R.A., Weiss, J.R.; and Schopler, J. (1993). Introduction to Psychology. New
York: Tata McGraw Hill.
2. Ciccarelli, S.K. & Meyer, G.E. (2007). Psychology (South Asian Edition). India: Pearson
Education Inc.
3. Baron, R. A. & Misra, G. (2014). Psychology, Indian Subcontinent Edition, Pearson Education
4. Singh, A.K. Uchchatar Samanya Manovigyan. Motilal Banarsidas, Patna.
5. Suleman, M & Kumar, D. Sanamanya Manovigyaan.
5
CC1: Introduction to General Psychology (Practical)
(Practical : 2 credit)
Practical:-
Based on course CC1(Th) Introduction to General Psychology, students are required to conduct any TWO
experiments from the following
1. Transfer of Training.
2. Learning by Free recall
3. Learning by serial recall
4. Effect of knowledge of result on performance
Reading List :
1. Baron, R.A. & Branscombe, N.R. (2011). Social Psychology (13th Edition), Pearson Education:
New Delhi.
2. Baumister, R.F. & Bushman, B.J. (2013). Social Psychology and Human Nature, Wadsworth
6
3. Misra, G. (1990). Applied Social Psychology in India: Sage Publications: New Delhi.
4. Myers, D.G. (2010). Exploring Social Psychology, New York: McGraw Hill.
5. Singh, A.K. Uchchtar Samaj Manovigyan. Patna: Motilal Banarsidas
TOTAL
SEMESTER- II
CC3 : Developmental Psychology
Course Outcomes
After the completion of the course, the student will be able to:
CO1: Get the knowledge of human developmental processes along with theoretical perspectives
CO2: understand the concept and process of human development across the life span
CO3: know the various domains of human development
CO4: comprehend the role of biological, social, psychological, environment, physical and adjustment
related factors in developmental process
Reading List :
7
1 Berk, L.E. (2003). Child Development. New Delhi: Pearson Education.
2 Hurlock, E.B. (1975). Development Psychology (3rd ed.). New Delhi: Tata McGraw Hill.
3 Hurlock, E.B. (1981). Child Development (6th Ed.). McGraw Hill Co., Auckland.
4 Shrimali, S.S. (2005). Child Development. New Delhi, Pearson Education.
5 Stanrock, J.W. (2015). Child Development: An Introduction (12th Ed.), McGraw Hill Co
6 Srivastava, A.K. (1997). Child Development: An Indian Perspective. New Delhi.
Reading List :
1. Coolican, H. (2004). Research methods and Statistics in Psychology. Hoddes Arnold. London.
2. Edwards, A.L. (1985). Experimental designs in psychological research. Harper & Row. New
York.
3. Garrett, H. E (2005). Statistics in psychology and Education. Paragon international Publishers.
8
New Delhi
4. Singh R., Shyam R & Gupta, L. (2015) Fundamental Statistics for Social Sciences. Intellectual
Foundation. Happy Book Dept., Delhi Road, Model Town, Rohtak.
5. Mishra, G.C. (2018). Applications of Statistics in Psychology and Education, Kalyani Publisher,
New Delhi
TOTAL
SEMESTER – III
CC5 : Abnormal Psychology
Course Outcomes
After the completion of the course, the student will be able to:
CO1: Understand the concepts abnormality
CO2: Gain knowledge of the different theories and models of abnormal behaviour
CO3: Understand Stress, Phobias, Obsessive Compulsive disorders, Depression, Schizophrenia.
CO4: Learn about developmental disorders
Reading List :
9
1. Wilson, Nathan, O’leary clark Abnormal Psychology: An integrating Perspective. Allyn and Bacon
2. Irwin G. Sarason, barbara R. Sarason: Abnormal Psychology: The Problem of Maladaptive
behavior, Printice Hall.
3. Ronald J. Comer Abnormal Psychology: Princeton University, worth Publishers, New York.
4. Lauren B. Alloy, Neil S. Jacobson, Joan Acocella Abnormal Psychology: current Perspectives, Mc
Graw Hill.
5. Singh A.K Aadhunik Asamaanya Manovigyan, Motilal Banarasi Das.
TOTAL
TOTAL
6 Existential Psychology
6.1 Basic Tenets of Existential Psychology 10
6.2 Contribution of Rollo May and Medard Boss
11
TOTAL 60
Reading List:
1. Boring, E.G. (1969). A History of Experimental Psychology. New Delhi: Times of India Press.
2. Murphy, G. & Kovach, J.K. (1972). Historical Introduction to Modern Psychology. London:
Routledge and Kegan Paul.
3. Marx, M.H. & Hillix, W.A.C. (1987). Systems and Theories in Psychology. New York: McGraw
Hill.
4. Wolman, B.B. (1979). Contemporary Theories and Systems in Psychology. Delhi: Freeman Book
Co.
5. Woodworth, R.S. & Sheehan, M.R. (1970). Contemporary Schools of Psychology. London:
Methuen & Co
SEMESTER – IV
CC8: Clinical Psychology
Course Outcomes
After the completion of the course, the student will be able to:
CO1: Develop an understanding of the nature and historical perspectives of Clinical Psychology
CO2: Gain knowledge of clinical assessment
CO3: Understand the activities and roles of clinical Psychologists
CO4: Apply the knowledge in clinical intervention
Reading List :
1 Hecker, J. E. & Thorpe, G.L. (2005) Introduction to Clinical Psychology: Science, Practice, and
Ethics. Pearson Education, Delhi.
2 Korchin, S.J. (1976) Modern Clinical Psychology: Principles of Intervention in the Clinic and
Community Basic Books Publishers New York.
3 Phares, E.J. (1981) Clinical Psychology: Concepts, Methods & Profession, Dorsey Press
12
4 Pomerantz, A.M. (2008). Clinical Psychology. Sage Publication: New Delhi.
5 Md. Sulemaan: Aadhunik Naidanik Manovigyan
6 Singh A.K: Uchchatar Naidanik Manovigyan
Practical:-
Based on course CC8 (Th) Clinical Psychology, students are required to conduct any TWO Tests related
to the following –
1. Personality Test (Short)
2. Emotion
3. Loneliness
4. Adjustment test
Reading List :
1 Gibson, R.L and Mitchell M.H (2006): Introduction to counselling and guidance, 6 th ed., Pearson,
New Delhi.
2 Jones and Smith: Theories of Counselling and Psychotherapy, Sage publications
3 Gerald Corey: Counselling and Psychotherapy, Cengage.
4 Kottler, J.A., & Shepard, D.S. (2008). Counseling. Theories and Practices. New Delhi: Brooks/Cole
Cengage Learning.
5 Rickey L. George, therase straddle Cristiane: Theories, Methods and Process of Counselling and
13
Psychotherapy, Printice Hall, Inc, Englewood, Cliffs, New Jersey.
6 Narayan Rao: Counselling Psychology, Tata Mc Graw Hill.
After the completion of the course, the student will be able to:
CO1: Become familiar with the area of study and it’s various approaches and methods
CO2: Understand various models and theories of domains of cognitive psychology.
CO3: Comprehend the concept of attention and perception and their associated concepts
CO4: Get acquainted with the concept of thinking, decision making and problem solving
CO5: Get adequate knowledge of memory and forgetting
TOTAL 40
14
Reading List :-
1. Kellogg, R.T. (2012). Fundamentals of Cognitive Psychology. Lab Angles: Sage.
2. Matlin, M.W. (2008), Cognitive. New York: Wiley.
3. Sternberg, R.J. (2007). Cognitive Psychology. Delhi: Thomson
4. Morgan, C.T, King, R.A., Weiss, J.R.; and Schopler, J. (1993). Introduction to psychology, New
York: Tata McGraw Hill.
5. Ciccarelli, S.K.; & Meyer, G.E. (2007). Psychology (South Asian Edition). India: Pearson
Education Inc.
6. Baron, R.A. & Misra, G. (2014). Psychology, Indian Subcontinent Edition, 5th Edition, Pearson
Education
Practical :-
Based on course CC10 (Th) Cognitive Psychology, students are required to
conduct any TWO Experiments from the following –
1. Serial Position Effect of verbal learning
2. Muller Lyer Illusion
3. Paired Associate Learning
4. Memorizing of non-sense syllabus
TOTAL
SEMESTER – V
CC11 : Research Methodology
Course Outcomes
After the completion of the course, the student will be able to:
CO1: Develop conceptual knowledge related to the research methodology
CO2: Comprehend various steps involved in the research
CO3: Demonstrate the ability to carry out research
CO4: Demonstrate the ability to prepare research proposal
15
3.4 Rating method – Numerical rating scale
4 Types of Research
4.1 Types of research: Concept of Experimental and Non-experimental 10
4.2 Experimental research- Laboratory experiment and Field experiment
4.3 Non-experimental research – Field studies, Ex-post facto, Correlational
and Survey research
TOTAL 40
Reading List :-
1. Kerlinger, F.N. (1973). Foundations of Behavioural Research. New York: Rinehart. New Delhi:
Tata McGraw Hill.
2. McGuigan, F.J. (1968). Experiments in Psychology. Wiley.
3. Mohsin, S.M. (1984). Research Methods in Behavioral Science. Orient Longman.
4. Singh, A.K. (1997). Tests, Measurements and Research Methods in Behavioral Sciences. New
Delhi: Bharati Bhawan.
5. Kothari, C. R. (1985). Research methodology: Methods and techniques. New Delhi.
6. McBurney, D. H. (2009). Research methods. (8th Ed.). Wadsworth Publishing
Practical :-
Based on course CC11 (Th) Research Methodology, students are required to
prepare ONE Research Proposals (short, ranging from 500 – 700 words).
TOTAL
.
CC12 : Biopsychology
Course Outcomes
After the completion of the course, the student will be able to:
CO1: Explore the biological basis of experience and behaviour.
16
CO2: Develop an appreciation of the neurobiological basis of psychological function and dysfunction.
CO3: Develop an understanding of Nervous systems and its relation to behaviour and cognition
CO4: Comprehend the role of endocrine systems in behaviour and cognition
Reading List :
1. Carlson, N. R. (2009) Foundations of Physiological Psychology, 6th Edition. Pearson
Education, New Delhi
2. Kalat, J.W. (2012). Biological psychology. CA: Wardsworth/Thomson Learning.
3. Kolb, B. &Whinshaw, I.Q. (2013). An introduction to brain and behavior. New York: Worth
Publishers.
4. Pinel, J.P.J. (2013). Biopsychology. NJ: Pearson Education Inc.
5. Singh, A.K. Neurovigyaan ke Mooltatv. Motilal Banarsi Das
6. Toates, F. (2011). Biological psychology. NJ: Pearson Education Inc.
CC12 : Biopsychology
(Practical: credits)
Practical :-
Based on course CC12 (Th) Bio Psychology, students are required to draw a detailed
Diagram with the functions of the –
1. Neuron
2. Central Nervous System (CNS)
TOTAL
SEMESTER – VI
CC13 : Health Psychology
Course Outcomes
17
After the completion of the course, the student will be able to:
CO1: Know the basics of health and illness from various perspectives
CO2: Understand the behavioral and psychological correlates of health and illness.
CO3: Understand the significant aspects of coping and importance of health enhancing behaviour
CO4: Describe behavioral factors that influence health and illness
Reading List:
1. Allen, F. (2011). Health psychology and behaviour. Tata McGraw Hill Edition.
2. Dimatteo, M. R., & Martin L. R. (2011). Health psychology. India: Dorling Kindersley.
3. Misra,G. (1999). Stress and Health. New Delhi: Concept
4. Taylor, S.E. (2006). Health Psychology (6th Ed.). New York: Tata McGraw Hill
5. Singh A K (2022). An Introduction to Health Psychology. Motilal Banarsi Das, Patna
18
Practical :-
Based on course CC13 (Th) Health Psychology, students are required to conduct any
TWO Tests from the following –
1. Coping strategies
2. Mental Health
3. Subjective well-being
TOTAL
TOTAL 40
19
Reading List :
1. Anastasi, A (2016). Psychological Testing, Pearson Education India
2. Chadha, N. K. (2009). Applied Psychometry. SAGE Publications India Pvt Ltd
3. R. Michael, Furr (2017). Psychometrics: An Introduction. SAGE Publications, Inc
4. Rust, J. & Golombok, S (2014). Modern Psychometrics: The Science of Psychological
Assessment. Routledge
5. Singh, A.K. (1997). Test, measurements and research methods in behavioural sciences. Patna:
Bharathi Bhavan Publishers and Distributors
Practical:-
Based on course CC14 (Th) Introduction to Psychometry, students are required develop ONE
Psychological tests taking psychological variables. The test will have 15 – 20 items and will
pass through reliability and validity process.
TOTAL
Reading List :
1. Bachhav, Aun M. (2012). Criminal Psychology. Chandralok Prakashan, Kanpur -208021
2. Bharati, A. (2012). Studies on Criminological Psychology. G.S. Rawat for Ceber Tech
Publications. New Delhi- 110 002
3. Howitt, D.(2002) (5th ed.). Introduction to Forensic and criminal psychology. England: Pearson
education ltd.
4. Verma, L. (1990). The management of children with emotional and behavioral difficulties.
London: Routledge.
TOTAL
21
3.1 Group: Meaning, Types and Functions 12
3.2 Team: Meaning, Importance, Making an effective team
3.3Conflict Management: Nature, Types of conflict, Conflict
management.
4 Leadership and Communication
4.1 Leadership: Meaning; Theories – Trait theory, Behavioural theory, 10
Transactional and Transformational Leadership model
4.2 Communication: Meaning, Process, Types, Barriers of effective
communication
TOTAL 40
Reading List :
1. Blum, M.L. & Naylor (1984). Industrial Psychology. Delhi: CBS Publishers
2. Chadha, N.K. (2007). Organizational Behavior. Galgotia Publishers: New Delhi.
3. Luthans, F. (2009). Organizational behavior. New Delhi: McGraw Hill.
4. Pareek, U. (2010). Understanding organizational behaviour. Oxford: Oxford University Press
5. Robbins , S., Judge, T.A., & Sanghi, S. (2009). Organizational behavior(13th Ed.). New Delhi:
Pearson Education.
6. Riggio, R. E. (2003) Introduction to Industrial/Organizational Psychology (4th d.). New Jersey:
Prentice-Hall .
SEMESTER – VI
DSE3: Sport Psychology
Course Outcomes
After the completion of the course, the student will be able to:
CO1: Develop knowledge and understanding of functions and role of sport psychologist
CO2: Develop understanding of various factors leading to sports performance
CO3: Demonstrate the ability related to various aspects of well-being of sports persons
CO4: Comprehend the research skills and develop professional competencies in the field
22
DSE3 : Sport Psychology (Th)
(Theory : 4 credit)
Unit Topics to be covered No. of Lectures
1 Introduction
1.1 Sports Psychology: Meaning, Nature, Scope, Functions of sports
psychologists 8
1.2 Psychological factors affecting sport performance
1.3 Understanding present and future trends
2 Personality and Motivation in Sports
2.1 Personality and Sports: Major perspectives of personality; 10
Personality and sports performance; Examining cognitive
strategies and success.
2.2 Motivation: Nature; Achievement motivation in sports
3 Leadership, Team and Competition
3.1 Leadership and Coaching: Components of effective Leadership; 12
Recognizing breakdowns and communication, Dealing with
confrontation.
3.2 Team cohesion: Nature; Relationship between cohesion and
performance, Strategies for enhancing cohesion; Building self-
confidence.
3.3 Competition and Cooperation: Concept, Psychological techniques of
enhancing competition and cooperation in sports
4 Sport and Psychological Well-being
4.1 Sport and Psychological Well-being: Reducing anxiety and 10
depression with exercise
4.2 Relationship between stress and injury, Role of sports psychology
in injury rehabilitation.
4.3 Overtraining and Burnout: Factors leading to athlete overtraining
and burnout;
4.4 Relaxation strategies for sports: Progressive relaxation, Autogenic
training, Yoga, Meditation
TOTAL 40
Reading List :
1. Cox, R.H. (2002). Sport Psychology: Concepts and Applications. New York; McGraw – Hill.
2. Kamlesh, M.L. (1988). Psychology in physical education and sports. Delhi : Metropolitan Book Co.
Pvt. Ltd.,
3. Mohan, Jitendra. (1996) Recent Advances in sports Psychology. New Delhi: Friends publications.
4. Singh, R. (2014). Sport Psychology. New Delhi: Friends Publications.
5. Woods, R.B. (2011). Social Issues in Sport. U.S.A.: Human Kinetics.
TOTAL
23
General Elective
GE1 : Positive Psychology
After the completion of the course, the student will be able to:
CO1: Know the area of positive psychology and understand its basic concepts
CO2: Gain better understanding of assumptions, goals and themes and perspectives of positive
psychology
CO3: Get adequate understanding of positive emotions and positive cognitive states and their value in
life
CO4: Understand its applications in various domains
Reading List :
1. Baumgartner, S.R., & Crothers, M.K. (2012). Positive Psychology. New Delhi: Pearson.
2. Carr, A. (2004). Positive Psychology: The science of happiness and human strength.UK:
Routledge.
3. Linley, P. A., & Joseph, S. (Eds.). Positive psychology in practice. Hoboken, NJ: John Wiley &
Sons.
4. Peterson, C. (2006). A Primer in Positive Psychology. New York: Oxford University Press.
5. Seligman, M.E.P. (2002). Authentic Happiness: Using the New Positive Psychology to Realize
Your Potential for Lasting Fulfillment. New York: Free Press/Simon and Schuster.
6. Snyder, C. R., & Lopez, S. (Eds.). (2002). Handbook of positive psychology. New York: Oxford
University Press.
TOTAL
Reading List :
1. Bell P. A., Fisher I. D., Baum A., and Greene T. C. (1990) ‘Environmental Psychology, (3rd
Edition), Harcourt Brace Jovanovish College Pub., U.S.A.
2. Bell, P., Greene, T., Fisher, J., & Baum, A. (2001). Environmental Psychology (5thed). NY:
HarcourtBrace, Inc.
3. Gifford, R. (2007). Environmental psychology: Principles and practice. Optimal Books.
4. Winter, D. D., &Koger, S. (2004). The Psychology of Environmental Problems (2nded.).
Mahwah, NJ: Lawrence Erlbaum Associates.
TOTAL
Reading List :
1. Hall, R., & Mangelsdroff, D. (1991). Handbook of military psychology. John Wiley: USA.
2. Kennedy, C.H., &Zillmer, E.A. (2006). Military psychology: Clinical and operational
applications. Guilford: New York, USA.
3. Ramachandran, K. (in press). Handbook of military psychology. Delhi: DIPR.
4. Reuven, G., Adavid, M., & S Dorff, .A.(1991),Handbook of Military Psychology. USA, John
Wiley Sons.
5. Shalit, B. (1988). The psychology of conflict and combat. Praeger: NY
TOTAL
26
After the completion of the course, the student will be able to:
CO1: Understand the relevant concepts, issues and models of community psychology
CO2: Get knowledge of communities and issues and problems faced
CO3: Examine some of the core values of the community Psychology
CO4: Demonstrate the abilities to apply community level intervention and bring desirable change.
Reading List :
1. Kloos, B., Hill, J, Thomas, E., Wandersman, A., Elias, M., & Dalton, J. H. (2012). Community
psychology: Linking individuals and communities (3rded.). Wadsworth, Cengage Learning:
Belmont, CA, USA.
2. McKenzie, J. F. Pinger, R. R. & Kotecki, J. E. (2005). An introduction to community health.
United States: Jones and Bartlett Publishers.
3. Naidoo, A., Pillay, J., & Bowman, B. (2007). Community psychology. Juta and Company Ltd.
4. Orford, J. (1992). Community psychology: Theory and practice. Wiley.
5. Rappaport, J. &Seidman, E. (2000). Handbook of community psychology. Springer Science &
Business Media.
6. Rudkin, J.K. (2003). Community psychology: Guiding principles and orienting concepts. Prentice
Hall.
TOTAL
Reading List :
1. Birren, J. E., & Schaie, K. W. (2011). Handbook of the psychology of aging (6thEd). London:
Academic Press.
2. Charles, Susan T., ed. (2009). Current directions in adulthood and aging. New York: Pearson.
3. Erber, J. T. (2013). Aging and older adulthood (3rd ed). N.J.: Wiley-Blackwell.
4. Schaie, K.W., & Willis, S.L., eds. (2011). Handbook of psychology of aging (7th Ed). London:
Academic Press.
5. Hersen, M., & Van Hassett, V.B. (Eds.). (2013). Handbook of clinical geropsychology. Springer
Science & Business Media.
6. Lichtenberg, P.A., Mast, B.T., Carpenter, B.D., Wetherell, J.L., & American Psychological
Association (2015). APA handbook of clinical geropsychology. Washington, DC: American
Psychological Association.
7. Panchana, N.A., & Laidlaw, K. (2014). The Oxford handbook of clinical geropsychology
TOTAL
Reading List :
1. Agochia, D. (2010). Life competencies for Adolescents: Training Manual for Facilitators,
Teachers and Parents. New Delhi: Sage Publication.
2. Baron, R.A., Byrne, D. & Bhardwaj.G (2010). Social Psychology (12th Ed). New Delhi: Pearson
3. Berk, L. E. (2010). Child Development (9th Ed.). New Delhi: Prentice Hall.
4. Brown, B. B., R. Larson, & T. S. Saraswathi. (2002). The world's youth: Adolescence in eight
regions of the globe. New York: Cambridge University Press.
5. Carr, A. (2004), Positive Psychology: The Science of Happiness and Human Strength, Brunner
Routledge
TOTAL
29
After the completion of the course, the student will be able to:
CO1: Understand the psychology of consumers
CO2: Explain how consumers make decision
CO3: Demonstrate the ability to carryon the research on consumers behaviour
CO4: Comprehend about the development and change the consumer attitude
Reading List :
1. Henry Assael: Consumer Behavior and Marketing Action, Cengage Learning
2. Leon Schiffman: Consumer Behavior, Pearson Press
3. Schiffman Kanuk and S. Ramesh Kumar: Consumer Behaviour, Pearson, Latest Edition
4. Loudon and Bitta: Consumer Behaviour, Concepts and Applications, TMH, Latest Edition
5. Peter, J.P. and Olson: Consumer Behaviour and Marketing Strategy, TMH, Latest Edition
6. Blackwell and Engel: Consumer Behavior, Cengage Publication, Indian Edition
TOTAL
30