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Retail Marketing Question Bank

Retail marketing

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mohana2482006
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245 views4 pages

Retail Marketing Question Bank

Retail marketing

Uploaded by

mohana2482006
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Retail Marketing Question Bank (UNIT 1-5)

1) what is retailing?
2) what is retail marketing Mix?
3) what are the characteristics of retailing?
4) what is the importance of Retailing?
5) Discuss the benefits of a retailer to the customer, Producer and
society.
6) what is the role or functions Performed by retailers?
7) Differentiate Product retailing from service retailing.
8) what is service retailing? How does it differ from product retailing?
9) who are store retailers?
10)What are the characteristics of service retailing
11) Explain the following:
a) super market, b) Departmental store c) Hyper market, d) speciality
store
12) Define retail strategy.
13) why is location an important part of retail Strategy?
14) What are the environmental influences on a retail business?
Explain in detail.
15) Bring out the factors influencing retail environment
16) write briefly the aspects that retail planning and strategy aims
for?
17) why is location important for a retailer? Write five points?
18) what is free standing location?
19) Define shopping centre
20) Explain the factors determining retail locations.
21) Explain the types of retail locations?
22) what are the advantages & disadvantages of shopping malls?
23) what is store design?
24) Explain in detail the objective of store design?
25) In what ways does a store design reflect the strategy of a retailer?
26) what is store image? what are the various elements of store
design.
27) How does store design influence customer behaviour?
28) what is retail marketing Layout?
29) Bring Out the different types of retail store layouts!
30) what are the factors to be considered while planning a retail
layout?
31) What is Comprehensive store planning and what are its
elements?
32) what are the five steps when planning a store layout?
33) what is Globalization in retail marketing?
34) what are the major types of Retail formats?
35) what is online retailing and bring out its advantages
36) what are the disadvantages of online retailing?
37) What is international retailing?
38) What are the challenges faced in international retailing?
39 what is a kiosk in marketing?
40) what are the factors for effective kiosk marketing?
41) Explain the factors affecting global retailers in India.
42) what are customized stores, retail theatre, customer made stores,
Shopping arcades merchandise depots?
43) Differentiate between traditional and inbound marketing.
44) Differentiate between inbound and outbound marketing.
45) what is traditional marketing
46) what is meant by inbound marketing
47) What is meant by outbound marketing.
48) Define Digital marketing & Real marketing.
49) Differentiate Digital marketing from real marketing
50) what are Digital marketing channels and what are its types
51) what is digital marketing plan.
52 Benefits of digital marketing Plan.
53) What are the elements of digital marketing plan?
54) what is electronic banking and bring out its Features?
55) Differentiate between traditional banking and internet banking.
56) what is meant by Internet banking?
57) what is mobile banking and what are its features?
58) List out the requirements of telephone banking?
59) what is ATM? what are the features of ATM.
60) Explain the functions of ATM.
61) Discuss the benefits of ATM.
62) what is Debit Card, Credit Cards and what are its benefits.
63) Explain the uses of Debit card & credit cards.
64) what is RTGS, NEFT and its uses
65) Discuss the various types of Digital Payment system
66) Explain the measures for Promoting Digital Payment system.
67) What are the difficulties faced for promoting Digital Payment
system.
68) Discuss the measures taken for promoting cash less economy.

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