64 AI Prompts

for Product Managers

And How to Connect Generative AI
to Business Objectives
 Contents

Embracing the Conversational Nature of AI . . . . . . . 4

Increase Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Improve Customer Experience . . . . . . . . . . . . . . . . 10 If you’re reading this, chances are you’ve felt the ripple
effects of the rapid growth of AI.

Reduce Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 THE PRESSURE TO INNOVATE, the Rather than focusing on theoretical
hunger to lead the market, the burning potential, frame the value of LLMs and
desire to create unforgettable cus- generative AI in tangible terms tied
tomer experiences. But with so many to the goals stakeholders care about
Gain Competitive Advantage. . . . . . . . . . . . . . . . . . 14 expectations and aspirations, how do
we harness the untapped power of AI,
most—increasing revenue, improving
efficiency, reducing costs or gaining
not as a fleeting trend, but as an ally in market share.
our journey toward growth?
In this ebook, we’ll provide exam-
Expanding to New Markets. . . . . . . . . . . . . . . . . . . 16 The allure of AI, especially generative ples of prompts tailored to help you
AI and large language models (LLMs) leverage generative AI to achieve key
like ChatGPT, is undeniable. Still, the business goals. With these custom-
path to its effective implementation ized prompts, you’ll be equipped to
remains uncertain for many. Merely showcase AI’s concrete value and get
parading capabilities isn’t enough. It’s stakeholders on board.
imperative to align its prowess with
the heartbeat of an organization—its
core objectives.

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 You might think you need
the ‘perfect’ prompt to get
the most out of AI. But
often, the real insights
emerge as you keep the
conversation going. Just
as in chats with friends
or colleagues, where
understanding deepens START BY ESTABLISHING CONTEXT for the conversation, like providing your
target audience, giving it a writing style guide or providing examples of what you’d
with each exchange, your like to create. Then, ask a broad question.
dialogue with AI benefits For example: “Suggest 12 add-on services GreenMotive Metrics could provide to
from this iterative approach. increase revenue per customer. GreenMotive is a sustainability analytics tool for
businesses. By inputting various company operations data, businesses can track
their carbon footprint, receive actionable recommendations and share their green
initiatives with stakeholders.”

Embracing the
Here’s the response:

1. Certification Assistance: Facilitate businesses in achieving sustainability

certifications like LEED or ISO 14001. This not only boosts their eco-

Conversational
credentials but can also enhance their brand reputation in the market.

2. Supply Chain Analysis: Deepen the understanding of a company’s

ecological footprint by evaluating the sustainability practices of thier
suppliers. This analysis can drive meaningful change across the entire
value chain.

Nature of AI
3. Carbon Offsetting Programs: Collaborate with established carbon offset
initiatives, offering businesses an actionable path to neutralize their
environmental inpact by investing in ecological restoration projects.

4. Green Marketing Consultation: Leverage the growing demand for eco-

friendly brands by guiding businesses on the best strategies to promote
their sustainability achievements and resonate with a green-concious
audience.

5. Eco Audit Services: Dispatch specialists for on-site inspections of a

business’s operations. This hands-on service ensures practical insights
and bespoke recommendations, tailored to the unique challenges and
opportunities each business faces.

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Now, we can start the real work by digging deeper and Let’s continue the conversation by asking: “Explain how to
extracting nuanced and specific insights. We could ask: conduct a basic audit.”
“Explain how eco-audit services could generate additional
revenue.” Then follow up again by asking if competitors offer audits
and, if so, how they’re similar or different from your draft
The response: version of this add-on.

1. Tiered Service Packages: You can continue this conversation until you’ve explored this
opportunity long enough to know if it might be worth further
research or time investment.
• Basic Audit: A general overview of the business’s
operations, resulting in a summarized report of This is just a small example; you can use AI in many other
sustainability strengths and areas for improvement. ways. The problem is there are more opportunities than
time, so how do you prioritize?
• Intermediate Audit: A more in-depth analysis,
including interviews with staff, and detailed The rest of this ebook gives you insights into how to demon-
recommendations. strate generative AI’s possible role in helping your company
achieve its objectives. These prompts will likely serve as
• Premium Audit: Comprehensive evaluation, full your first broad question, and then you can begin iterating
documentation, a roadmap for implementation of
sustainable practices, and periodic follow-ups. on the responses.

Disclaimer

The prompts and suggestions in this document are for gener- Risk Assessment: Assess and mitigate potential risks for
al guidance only. Before implementing any ideas, please take significant changes, including consultation with relevant
the following into account. stakeholders and experts.

Compliance with AI Policies: Adhere to AI ethics guidelines, Customer Consideration: Be mindful of customer needs and
regulatory requirements, and industry standards within your feedback to prevent negative impacts on satisfaction.
organization.
Intellectual Property and Legal Considerations: Comply
Data Privacy and Security: Handle all personal or sensitive with intellectual property laws and avoid potential legal
information carefully, ensuring compliance with relevant conflicts.
laws and your company’s privacy policy.
Strategic Consideration: Tailor all suggestions to your spe-
Brand Alignment: Align proposed changes with your brand’s cific context, engaging in and consultation as needed.
mission, values, and customer expectations.

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 BusinessObjective #1
Executives are always
on the lookout for new
avenues of revenue
growth. They seek

Increase
Prompt Ideas:
strategies that can boost
sales, attract more 1. Recommend [number] new 9. Suggest [number] add-on services
premium features customers [company] could provide to
customers, and increase might buy for [product/service]. increase revenue per customer.

Revenue
the overall profitability 2. Suggest [number] ways to improve 10. Recommend [number] ways to
the onboarding experience for utilize [product/service] data to
of the company. In this [product/service] to optimize provide customized upsell offers.
pursuit, large language conversion.
11. Highlight [number] ways that
models (LLMs) emerge as 3. Propose [number] limited-time [competitor] monetizes premium
offers or discounts to motivate features.
powerful tools that can new sign-ups for [product/
service]. 12. Outline [number] ways to leverage
empower you to uncover AI-generated content to attract
4. Outline [number] potential new customer demographics we
untapped opportunities revenue streams from [existing currently underserve.
and drive revenue growth. product/service] we could pursue.
13. What if we disrupt our pricing
5. Explain the algorithm or logic model entirely? Explore the
behind the personalized potential risks and benefits of
recommendations feature in our adopting a subscription-based
product, and provide pseudocode model over our current one-time
to illustrate its implementation. purchase structure.

6. Develop [number] new [product/ 14. What if we gamify our user

service] bundle recommendations onboarding process? Investigate
based on common customer how gamification techniques
needs. could enhance user engagement
and retention.
7. Design [number] new pricing tiers
or models for [product/service]
tailored to [customer segment].

8. Propose a comprehensive list of

additional paid support offerings
and service upgrades for [product/
service].

Note: ChatGPT and many other AI tools that use GPT3.5 and GPT4 are limited to data and information until 2021. If you want
to analyze competitor research or dive into more recent topics, you must use a plugin like a link reader or ChatGPT Plus for the
code interpreter tool. These add-ons and features allow you to provide additional data and context.

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 BusinessObjective #2
With rapidly changing

Improve
markets and technology,
companies continually
look for ways to improve

Customer
productivity and optimize
workflows. Large language
models (LLMs) can be

Experience
crucial in this pursuit by
uncovering automation and
enhancement opportunities
that drive significant
efficiency gains.
Prompt Ideas:

15. Recommend [number] steps in 20. Evaluate the steps in the [hiring,
this [customer service workflow] onboarding, contracting] workflow
that could be automated by an AI and recommend [number]
tool. enhancements to accelerate the
process.
16. Suggest [number] applications of
AI tools to reduce manual effort 21. Review the process for [system
for [sales/service] staff. maintenance, asset management]
and suggest [number] procedural
17. Recommend [number] ways or tooling improvements to reduce
AI could provide enhanced downtime.
analytics and decision support for
[executives/managers]. 22. Provide a step-by-step guide,
along with a sample code, on
18. Compare the workflows for [key how to implement multi-factor
process] to industry benchmarks authentication in our product’s
and best practices and user login process.
recommend [number] optimization
opportunities. 23. Create a chart for an efficient
workflow for this [task].
19. Examine the current [supply chain,
production, distribution] workflow
and propose a comprehensive list
of changes to improve efficiency
based on bottlenecks.

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 BusinessObjective #3

Reduce AI can help you uncover

opportunities to optimize

Costs
budgets through
automation, streamlining
and predictive analytics.

Prompt Ideas:

24. Review the product development 27. Compare support call volume
budget and suggest ways trends and identify common
generative design could create queries for an AI chatbot to
efficiencies. reduce labor costs.

25. Analyze cloud infrastructure costs 28. Examine customer acquisition

and propose optimizations to costs and suggest ways AI could
reduce computing expenditures. optimize conversion rates and
reduce spending.
26. Evaluate marketing budget
allocation and identify lower-cost 29. Evaluate sales pipeline
channels aided by AI-generated management expenses and
content. identify AI tools to automate lead
qualification and hand-offs.

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 Prompt Ideas

BusinessObjective #4 LLMs can be powerful 30. Craft [number] compelling taglines

or slogans that highlight our
41. Generate [number] ideas for social
media campaigns that will help
tools to help you gain a brand’s unique value proposition build brand awareness and engage
and resonate with our target our target audience.

Gain
competitive advantage audience.
42. Explore [number] potential
and increase market 31. Generate [number] ideas for niches or underserved customer
share by generating product enhancements or features segments that align with our
that address pain points specific capabilities and offerings.
innovative ideas for

Competitive
to our target market.
43. Analyze industry reports and
improved offerings, 32. Explore [number] potential customer surveys to identify
partnerships or collaborations that emerging demands and propose
messaging and customer can help expand our reach and products/services to meet them.
reach. access new customer segments.

Advantage
44. Generate [number] ideas for
33. Analyze competitor positioning product bundling or cross-selling
and suggest [number] ways we opportunities to increase average
By utilizing LLMs can differentiate ourselves and customer value.
create a distinct market presence.
effectively, you can 45. Investigate [number] channels
34. Develop [number] creative content for reaching out to potential
tap into their creative ideas for marketing campaigns customers currently underutilized
capabilities to that evoke emotions and drive by our competitors.
engagement with our brand.
identify unique ways 46. Develop [number] concepts
35. Investigate [number] emerging for loyalty programs or referral
to differentiate your trends in our industry and propose initiatives to incentivize existing
strategies to capitalize on them customers to promote our brand.
brand, emphasize your before our competitors do.
47. Analyze customer preferences and
strengths and connect 36. Generate [number] ideas generate ideas for sustainable
with high-potential for personalized customer practices to improve our brand
experiences to enhance brand image.
customers. loyalty and customer retention.
48. Explore [number] ways to leverage
37. Analyze customer feedback and AI-generated content for targeted
reviews to generate insights on advertising and personalized
Let’s explore some potential improvements and new messaging.
thought-provoking product offerings.
49. Generate [number] ideas for viral
prompts that will 38. Explore [number] untapped marketing campaigns that can
geographical markets where create buzz and attract attention
empower you to leverage our products/services could be in the digital space.
introduced to gain a competitive
these models to their edge. 50. You are a [Target buyer role] in
a [target buying company type]
fullest potential. 39. Develop [number] innovative in the [target industry]. When it
pricing strategies to attract comes to assessing products
price-sensitive customers while for [product category] what is
maintaining profitability. important to you ?

40. Evaluate customer behavior data

and recommend [number] ways to
optimize our customer journey for
increased conversions.

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 BusinessObjective #5 Prompt Ideas:

51. What are some emerging trends or 58. What cultural, regulatory, or
industries that could benefit from technological differences might

Expanding
our [product/service]? we encounter when entering a new
market for our [product/service],
52. How might our [product/service] and how can we navigate them?
be adapted to meet the needs
of a different demographic or 59. Can we conduct market research

to New
customer segment? and surveys to identify potential
Explore potential new
customer segments and their
markets and audiences 53. What geographical regions or specific needs?
countries could potentially benefit
that could be addressed from our [product/service], and 60. How can we modify pricing
how would we tailor it for those models, packaging, or positioning

Markets
with your capabilities and markets? to appeal to different market
segments?
products. 54. Are there any adjacent markets or
industries where our [expertise], 61. What marketing and promotional
[capabilities] or [product/service] strategies should be adopted to
could be leveraged? gain traction in a new market?

55. Can we identify any niche markets 62. Are there any global events
that are underserved or have or changes that might create
unique needs that align with our opportunities for our product/
[product/service] strengths? service in new markets?

56. Are there any complementary 63. Could our [product/service] be

products or services to our used for a different purpose or
existing [product/service] that we industry than originally intended?
could integrate with to access new
markets? 64. What are the biggest barriers
to entry in new markets for our
57. How can we utilize new [product/service], and how can we
distribution channels or overcome them?
partnerships to reach untapped
customer segments for our
[product/service]?

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 And This Is
HUNDREDS OF PROMPTS CAN HELP you start leverag-
ing AI to achieve business objectives. But, of course, this
is just the beginning of the AI integration journey. Aligning

Just The
AI with business goals provides direction, but execution
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