The law of leadership
Its better to be first than to be better
The leading brand in any category is always the first brand in the reader mind
All leaders are the first in their category
Being the first in your respective category this makes you the first one t to pop into the customer mind
making your brand name generic(wish is good) like coco cola
2if you can not be the first in a category, set up a new category that you are the first in
Law of the mind
Its better to be the first in the mind that the market
Law of perception
Marketing is not a battle of product it is a battle of perception
Law of focus
The most powerful concept in marketing is the owning a word in the prospects’s mind
Law of exclicivity
Two companies can not have the same word in the prospect mind
If that happens you need to cut it it from your marketing campaigns
The law of the ladder
The strategy you use depends n which rung on occupatin of that market
The law of duality
In the long market every market becomes a two horse-race
Law of the opposite
If you are shooting on the second place your stratrgy is determined by the leader
The idea is not becoming better than the leader the key is to be different an alternative the best
alternative attack the leader weakness
Law of Division
Over the time every category is going to break up into 2 or more categories like pc and phones
Each segment f a category is a seperete and distinct entity
And thus each segment is an opurtunity to lead that segment
The law f prespective
Marketing effects take place over a long period of time
Short term loss for long time gain
Law
