Sem 3
Sem 3
Explain the concept of Quality Function Deployment (QFD) and its role in translating
customer requirements into product design and development. Provide a step-by-step
explanation of how QFD is implemented.
Quality function deployment (QFD) is a method to transform qualitative user demands into
quantitative parameters, to deploy the functions forming quality, and to deploy methods for
achieving the design quality into subsystems and component parts, and ultimately to specific
elements of the manufacturing process.
A QFD Tool – House Of Quality (HOQ) :
House of Quality or HOQ is conceptual map or matrix that provides an understanding of how
customer requirements (WHATs) are related to various technical descriptors or design
parameters (HOWs) and their priority levels. House of Quality is also known as Quality
Matrix. The matrix gets its name from fact that it represents the shape of house.
A House of Quality has the following parts :
1. WHATs –
Customer requirements and needs are listed.
2. Importance Factor –
The team rates each of customer requirements (WHATs) on scale of 1 to 5 based on
their level of importance to the customer. Here, 1 denotes lowest level and 5 denotes
highest level of importance to customer.
3. HOWs or Ceiling –
It comprises design features, technical descriptors and specifications of product
aligned with customer requirements.
4. Body –
HOWs are ranked on basis of their correlation of satisfying each of listed WHATs.
Body Ranking System used is set of symbols used to show Strong, Moderate, Weak or
No correlation between HOWs and WHATs. Also, each of symbols represents
numerical value.
5. Roof –
The roof indicates how design requirements(HOWs) are related to each other. Roof
Ranking System uses set of symbols to represent different types of interactions –
Strong Positive, Positive, None, Negative or Strong Negative.
The formula for Computing Importance Weight and Relative Importance Weight :
Importance Weight,
= Sum of (Importance Factor * Body Ranking Symbol Value)
in column
Relative Importance Weight,
= (Importance Weight/ Total Importance Weight) * 100
For example, if column in HOWs is as follows :