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anthony.042126
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PURPOSIVE COMMUNICATION – GROUP 2 PRESENTATION

I. Introduction

- Title: Purposive Communication

- Group: Group 2

- Objectives:

- Understand fundamental principles of effective communication.

- Explore rules of effective communication.

- Compare and contrast sender and receiver principles.

- Understand the practical use of verbal communication.

- Learn the importance of visual communication.

- Master characteristics of effective written communication.

II. Principles of Communication

- 7 C’s of Effective Communication:

- Conciseness: Be brief and to the point. Avoid unnecessary words.

- Clarity: Use simple language and avoid jargon. Be clear and easy to
understand.

- Courtesy: Be respectful and polite. Consider the receiver’s feelings.

- Consideration: Focus on the receiver’s needs and perspective. Tailor your


message to them.

- Completeness: Include all necessary information. Ensure the message is


complete.

- Correctness: Ensure accuracy in facts and grammar. Avoid mistakes.

- Concreteness: Use specific examples and avoid vague statements. Be


specific and provide details.

III. Rules for Effective Communication

- Steps to Help Get Your Message Heard and Understood:

- Set the Stage: Provide context and purpose for the communication.

- Know Your Audience: Communicate in a language they understand.

- Stick to the Point: Focus on the main message and avoid irrelevant
information.

- Keep it Concise: Use as few words as necessary.


- Recap Back to the Purpose: Reiterate the main point at the end.

IV. Guiding Principles: Receiver vs. Sender

- Receiver Principles:

- Wait for the speaker to finish before reacting.

- Hone listening skills.

- Focus on substance, not style.

- Filter out emotionally-charged language.

- Minimize distractions.

- Use critical thinking skills.

- Sender Principles:

- Use verbal feedback to confirm understanding.

- Avoid personal attacks.

- Describe behavior, don’t judge.

- Be specific.

- Consider the receiver’s abilities.

- Check for understanding.

V. Oral Communication

- Benefits:

- Immediate feedback.

- Effective for conveying emotions.

- Promotes engagement and interaction.

- When it’s Handy:

- Receiver is not interested in reading.

- Feedback is crucial.

- Emotions are high.

- Receiver is busy.

- Persuasion is needed.

- Discussion is required.

- Criticism is involved.

- One-on-one contact is preferred.


VI. Visual Communication

- Definition: Conveying information through visual elements.

- Elements: Images, videos, data visualizations, typography, maps.

- Importance:

- Enhances understanding.

- Simplifies complex ideas.

- Improves retention.

- Appeals to diverse audiences.

- Condenses information.

VII. Written Communication

- Definition: Using written words to communicate.

- Essential Characteristics:

- Clarity: Easy to understand.

- Conciseness: Brief and to the point.

- Accuracy: Factual correctness.

- Organization: Logical structure.

- Proofreading: Error-free.

- When it’s Essential:

- Reference needed later.

- Complex message requires study.

- Procedure is involved.

- Large audience requires a letter or memo.

VIII. Activity and Conclusion

- Activity: (The presentation likely includes an activity or exercise here).

- Conclusion: Thank you for listening.

Remember: These notes are a starting point. Add your own insights,
examples, and questions as you review the presentation.

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