Scribd
Upload
45 views

Quiz Nov182024 Set1

Uploaded by

Tran Thanh Tra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
45 views

Quiz Nov182024 Set1

Uploaded by

Tran Thanh Tra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

1. What is the primary purpose of a CMO (Chief Marketing Officer)?

A. To track customer complaints


B. To monitor all marketing services and provide a comprehensive picture of marketing
effectiveness
C. To analyze competitors' performance
D. To assess employee satisfaction

2. What is one of the most critical metrics tracked by the digital marketing dashboard?

A. Number of social media followers


B. Conversion rates of leads in the funnel
C. Number of website visitors
D. Number of ads displayed

3. What should be avoided when creating content for SEO purposes?

A) Using multiple H1 tags on a single page


B) Writing lengthy articles with keywords used frequently
C) Duplicating content across multiple pages or websites
D) Including alt tags for all images

4. Why is linking from poor-quality or new websites not effective?

A) It is too expensive
B) It does not help rank better
C) It takes too much time
D) It is against Google's guidelines

5. Which of the following factors are responsible for leaving an impact on the Google PageRank?
A) The text depicting inbound links to a page of a website
B) A total number of inbound links to a website's page
C) The subject matter of the site providing the inbound link to a page of a website
D) The number of outbound links on the page that contains the inbound link to a page of a
website

6. Which key performance indicator (KPI) is NOT mentioned for a digital marketing performance
dashboard?

A. ROI on capital investments


B. Completion rate target
C. Traffic sources
D. Customer satisfaction score

7. What is one of the main benefits of using structured data on your website?

1
A) It reduces loading times for users
B) It helps Google understand specific features within your content
C) It hides certain elements from search engines
D) It allows users to edit content directly

8. In what ways can site traffic help in assessing the market value?
A) Overall site traffic can be followed, and a general idea of marketing's impact can be
determined.
B) There is no association between the site traffic and marketing.
C) Ads can send receivers to a specific landing page, which can be tracked.
D) Product sales from the company website can be attributed directly to the marketing
campaign.

9. Which of the following practices are not suggested for producing relevant content?
A) For creating notable content recurrently, create hero "content for tent-pole events".
B) For creating valuable content constantly, create a series of scheduled hub" content."
C) For creating more content than your competitors, create lots of articles that are short,
unsubstantial, or otherwise lacking in helpful specifics.
D) For creating relevant content consistently, create help" content to answer queries."

10. Which of the following is NOT a key issue that digital analytics address?
A) How is the market responding to us?
B) How should we price our products?
C) How well are we retaining existing customers?
D) Which campaign strategies are working?

11. What is the first step in setting yourself up for success with digital marketing analytics?
A) Execute your marketing measurement program
B) Create an analytics culture
C) Plan and design goals and targets
D) Set up a CRM system

12. What is the primary function of Google Analytics?


A) To create marketing campaigns
B) To track and analyze website traffic and user behavior
C) To design websites
D) To manage social media accounts

13. What is meant by Impression Share?


A) The percentage of times your ad was displayed divided by all possible impressions for that
search term
B) The percentage of times your ad was displayed when it was eligible to be displayed
C) The percentage of times your ad was displayed higher than your primary competitor
D) The percentage of impressions you lost due to a low ad rank

2
14. In what ways can you beat your customer's expectations?
A) By making your product more appealing
B) By providing unique services to your customer
C) By providing great deals in terms of discounts to your customer
D) By getting appropriate and relevant reviews from your customers on your website

15. What tool can you use to evaluate a website's relevance?

A) Moz
B) SEMRush
C) AHRefs
D) All of the above

16. What is a digital PR strategy?

A) Buying links from websites


B) Spamming forums with links
C) Distributing compelling content to journals and publications
D) None of the above

17. What is the primary purpose of expanding a keyword like "white dress" into multiple
variations such as white dress shop, white silk dress, or fancy white dress?
A) To increase brand awareness
B) To cover a wide variety of search terms and user intents
C) To reduce advertising costs
D) To avoid competition with other brands

18. What is broken link building?

A) Creating new content


B) Link swapping
C) Fix outdated links with fresh content
D) None of the above

19. Which of the following is a recommended feature for an effective digital marketing
dashboard?
A) Show only basic metrics
B) Use inconsistent labeling for different audiences
C) Provide context for your numbers
D) Avoid adding new metrics or sources

20. What is a major concern that has led to changes in cookie tracking policies?
A) The high cost of implementing cookies
B) Consumers losing trust due to data collection by third-party sources

3
C) The difficulty of managing large datasets
D) The inefficiency of targeted advertising

You might also like